Data Strategy articles from July 2008

Data Strategy archives from July 2008

LEADER: If there's no harm done, is there no foul?
July 28, 2008... "Data kills. And the fault is ours." A stark accusation and one which many data professionals might deny. But consider the evidence - the fifth biggest killer in the US health service is poor data management leading to incorrect diagnoses...

Poynter review slams weak policies at HMRC.
July 28, 2008... A review into the highest-profile Government data loss last year, when two discs containing personal information on 25 million individuals were "lost in the post", has concluded that policies at HM Revenue and Customs were too generic,...

IN BRIEF: Cameo profiles UK deprivation.(Brief article)
July 28, 2008... EuroDirect has introduced the latest version of its geo-demographic consumer classification system. Cameo Welfare allows marketers to assess levels of deprivation and poverty at postcode level by segmenting neighbourhoods into 28 categories,...

NHS Supply Chain appoints Jaywing.
July 28, 2008... NHS Supply Chain has appointed Jaywing to help refine its sales and marketing communications. This will involve segmenting detailed transactional data collected by NHSSC about the purchasing behaviour of specific departments in individual...

Marketers weak points in data protection.
July 28, 2008... Marketing departments and outsourced email service providers could be the weak points in protecting personal information, according to findings in a survey by the Ponemon Institute, supported by Strongmail. It found that 61 per cent of...

IN BRIEF: QAS enters software as service market.(Brief article)
July 28, 2008... With the launch of QAS Pro On Demand, contact data management combined with secure hosting is available in a software as a service environment for the first time from Experian QAS. The service is scalable and secure, while allowing for...

Thomas Cook tracks customer web journey.
July 28, 2008... Thomas Cook is deploying online business intelligence services from Site Intelligence to track activity, bookings and enquiries across its online assets. The travel company has adopted the service for its flexibility to adjust to the business's...

Matalan boosts data flows with SAS.
July 28, 2008... Clothing and homeware retailer Matalan is deploying Enterprise Intelligence from SAS to improve its ability to share sales information across the business as well as increasing the speed of access to this key data. The company will use SAS as a...

IN BRIEF: Coremetrics slashes start-up times.(Brief article)
July 28, 2008... Digital marketing optimisation solutions provider Coremetrics has launched Quick Start, a new service that reduces website tagging time by up to 95 per cent. Clients will be able to optimise on-site data collection in a day. "With all our tags...

Consumer predictor hailed as saviour.
July 28, 2008... An implant that reads consumer neurological patterns and interprets them to predict buying behaviour has been selected as the most promising innovation for the data industry. Unveiled by Consumerdata at the inaugural Data Summit, held this June...

Cisco expands model with Information Arts.
July 28, 2008... Cisco Systems has appointed Information Arts to act as its strategic data planning team following a competitive pitch. The move is the first time the supplier has been signed up to work jointly with Harte Hanks following the latter's option...

IN BRIEF: Alterian acquires Mediasurface.(Brief article)
July 28, 2008... Alterian has further expanded its marketing platform with the acquisition of Mediasurface. The takeover allows Alterian to cover websites, corporate intranets, extranets and social media channels. "The case for optimising the customer...

Bmibaby looks for marketing boost.
July 28, 2008... Bmibaby has appointed EHS Brann Discovery to help it gain a better understanding of its customers, improve the its marketing, and provide it with data-driven decision making. The move follows a competitive pitch. EHS Brann Discovery will...

Data to be balance sheet asset, says IBM.
July 28, 2008... Data will be declared as an asset on corporate balance sheets within the next four years, bringing with it regulatory requirements for data governance. At the same time, risk calculations will become more pervasive, chief information...

IN BRIEF: Survey company deploys ID solution.(Brief article)
July 28, 2008... Interactive media and services company Greenfield Online, which operates the Ciao comparison shopping portal and survey site, has launched a new ID verification initiative called Duplicate Response DetectionT [sic] (DRD). The solution is...

ICO ER proposal shocks industry.
July 28, 2008... A recommendation in the Walport report to end the sale of data from the edited Electoral Register has caused dismay across the data industry. The report, a review of the personal information landscape and regulatory framework commissioned in...

Are you treating your customers fairly?
July 28, 2008... There is a lot of talk in the financial services industry about the disintermediation between the end investor and the product provider or "brand" creating the financial product. Companies are increasingly pulling away from selling their...

LETTER: Data is key at a time of ever tightening budgets.(Letter to the editor)
July 28, 2008... There were two pertinent issues in the June article "Just who exactly do we sell to now?' Firstly, the data industry is increasingly moving clients towards short-term activity to combat the slowdown. There is a growing need for reliable,...

LETTER: Data can determine the when as well as the who.(Letter to the editor)
July 28, 2008... I completely agree that marketing strategies should be amended to reflect the changes in the marketplace brought on by a recession (Just who exactly do we sell to now? Data Strategy, June 2008). Consumers and marketers alike have less money to...

Time for a change in data principles.
July 28, 2008... Will 2008 be the year of lost opportunity for data protection? Almost certainly. Because although the great data debate whips up plenty of froth, almost all 'solutions' head off down the same old dusty road. That is: government sets in...

HOLDING ON TIGHT: Do your customers measure up?
July 28, 2008... As customers look to save money rather than spend it, retention is more crucial than ever. With the credit crunch set to bite, data practitioners will soon be playing a key role on the front line of many organisations, says David Reed ...

CASE STUDY: A real big player.
July 28, 2008... Since its launch in 2002 by LMG, Nectar has become the largest customer reward programme in the UK Through 23 partners, approximately 50 per cent of all UK households participate in the Nectar programme. The scheme has given back nearly...

ADDRESS MANAGEMENT: Assessing costs.
July 28, 2008... Suppression may not be the most glamourous discipline - but it is vital, argues Emily Cubitt. Many companies face a difficult decision about whether to invest in the practice or to risk facing the consequences. There are numerous careers...

DATA SUMMIT REVIEW: Sharing the vision.
July 28, 2008... David Reed outlines the key learnings from the inaugural Data Summit Single customer (and prospect) view and data governance were two subjects are the heart of this year's Data Summit. The conference provided learnings from where it counts...

THE BACK ROOM: Getting a buzz out of data.(Interview)
July 28, 2008... Data Strategy talks to data practitioners who toil unnoticed behind the scenes Q What is your name and job title? Russell Jackson, senior data operations manager at insighttmw, the data arm of Tullo Marshall Warren. Q What does...

THE BOTTOM LINE: Why YouTube could land you in bother with the law.
July 28, 2008... Ever used YouTube? Did you watch somebody's home video, or was it a piece of archive TV posted by a fan? If so, then you might possibly be about to get a letter from an American copyright lawyer insisting you pay a fine. That could be...