Data Strategy articles from July 2005

Data Strategy archives from July 2005

LEADER: Time to give credit to the data profession.(Brief Article)
July 13, 2005... Heard the one about how data professionals are joining forces to save the UK economy billions of pounds a year? No? Well, it's hardly surprising. In the current climate, with data firms being accused of planning to exploit identity card...

Industry upbeat over national address file.(Brief Article)
July 13, 2005... The data industry has broadly welcomed Government proposals for a National Spatial Address Infrastructure (NSAI), which would provide a single and definitive maintained list of UK addresses. But some observers claim the cost of access could...

IN BRIEF: CCB online system to bolster charities.(Brief Article)
July 13, 2005... YMCA is among the first charities which are set to benefit from DonationPlus - a Web-based subscriber acquisition and retention service created by data specialist CCB. The system works on a pay-as-you-go basis, with a monthly subscription rate...

Panasonic hires Business Post.(Brief Article)
July 13, 2005... Panasonic has appointed Business Post to implement a bespoke and adaptable logistics solution. The service will be provided by Business Post Group's Integrated Logistics Solutions (ILS) arm - launched as part of a strategy to develop a...

Wickes selects SAS to analyse buyer clusters.(SAS UK)(Brief Article)
July 13, 2005... Wickes, the DIY retail specialist, has chosen business intelligence company SAS UK to provide clustering analytics. The partnership will help Wickes to develop its retail space to match customer needs. The firm claims to enjoy the best...

Cancer patient data rejig to aid NHS budget decisions.(National Health Service)(Brief Article)
July 13, 2005... Cancer patient registries are overhauling their data operations to provide more meaningful information on the disease to the NHS. The Merseyside & Cheshire Cancer Registry and Thames Cancer Registry are to monitor trends in cancer...

IN BRIEF: Shareholder moots Acxiom takeover.(Brief Article)
July 13, 2005... Acxiom is the subject of a $2bn (#1.1bn) takeover bid by its largest shareholder, San Francisco-based investment firm ValueAct Capital Partners. The company is reported to be offering $23 (#12.6) a share. Acxiom company leader Charles Morgan...

IN BRIEF: Aprimo snaps up DoubleClick arm.(Brief Article)
July 13, 2005... Aprimo has acquired Double-Click's enterprise marketing business unit. The division includes marketing software products SmartPath and Ensemble. Aprimo claims the deal extends its leading position in the supply of marketing resource...

Wessex Trains to pool passengers.(MarketDeveloper)(Brief Article)
July 13, 2005... Wessex Trains, part of the National Express Group, has selected MarketDeveloper to host its marketing automation software and services. The operator will bring all customer information together in a single, intelligent database, to better...

Time Warner picks Chordiant solution.(Brief Article)
July 13, 2005... Time Warner Cable is using Chordiant's Decision Management suite to automate and improve the effectiveness of its multichannel cross-, upselling and retention initiatives. The deal will help the media giant roll out its Customer Value...

Barclaycard hires EHS Brann as lead agency.(Brief Article)
July 13, 2005... Barclaycard International has hired direct marketing specialist EHS Brann as lead agency for strategic marketing planning and advice, across new and existing international markets. The agency will be tasked with developing and recommending...

IN BRIEF: Experian acquires Future Foundation.(Brief Article)
July 13, 2005... Experian has acquired strategic consultancy and think-tank Future Foundation Group. The firm, which will form part of its Business Strategies division, but continue to trade as an independent consultancy. Future Foundation owns nVision, an...

IN BRIEF: Absolute Data Solutions merges with Intuistic.(Brief Article)
July 13, 2005... Absolute Data Solutions is merging with data analysis agency Intuistic to form integrated offering Ai. With a combined turnover of #3.5m, the new company will offer a range of data services, including analysis and database development. ...

EQ to place top marketing talent.(Brief Article)
July 13, 2005... Former O2 head of customer insight Drew Mensah is unveiling data planning and direct marketing specialist recruitment consultancy EQ. Mensah has spent 19 years in the direct industry at agencies including Bates and Claydon Heeley Jones...

Owners of newly built homes put on the map.(Brief Article)
July 13, 2005... Customer data specialist GB Group is giving businesses the opportunity to target owners of newly built homes with marketing campaigns. The company is offering Royal Mail's JustBuilt database, updated monthly with 20,000 new details, and...

GoldenSource chooses Sunopsis' ETL programme.(Brief Article)
July 13, 2005... GoldenSource, a global software provider of enterprise data management (EDM) solutions to the securities and financial services industry, has selected data integration technology innovator Sunopsis' ETL programme as a recommended tool. ...

ER indexed with 192.com solution.(Electoral Roll )(Brief Article)
July 13, 2005... 192.com, the online directories company, is introducing a service allowing users to search for people and homes using the 2005 Electoral Roll (ER). ER data has been indexed with 192.com's advanced search technology, allowing users to...

B2B Scandinavian info heads online.(business to business)(Brief Article)
July 13, 2005... Online pan-European database EuroContactPool has achieved full coverage of Scandinavia. Marketers can now select B2B contacts from up to 12 countries. Users can compile an individually tailored database online, combining different...

Postcode Anywhere updates address tool.(Brief Article)
July 13, 2005... Postcode Anywhere, an address management services provider, has created an updated version of its programme to challenge its rivals. The latest fully hosted, Net-based system uses pay-as-you-go technology to capture and verify customer...

Predict targets increasing fundraising by charities.(Brief Article)
July 13, 2005... Database services specialist Occam is unveiling Predict, a tool it claims will increase charities' fundraising potential. The predictive mailing model selects individuals from a warm database, then analyses and tags them with scores. ...

Resource Broker assists IT firms.(information technology)(Brief Article)
July 13, 2005... The Resource Broker, an online business marketplace for the exchange of skills and services, has been launched to help IT service providers find new business opportunities. Membership and use of the site is free at...

MyCreditZoo in online credit offer.(Brief Article)
July 13, 2005... EuroDirect, a supplier of data and technology solutions, is rolling out an online direct response service to help consumers find credit card or loan offers most suited to their circumstances. MyCreditZoo.co.uk can be used to match details...

HUW DAVIS: Are committee decisions blessing or curse?
July 13, 2005... David Ogilvy once stated that if you go to virtually any city or town in the world you won't find a statue or monument devoted to a committee. Unfortunately, the great man didn't live long enough to see the massive explosion in customer...

Letter: Time to put an end to business fraudsters.(Letter to the Editor)
July 13, 2005... As highlighted by your recent article, fraud is increasingly becoming an issue (DS June), particularly in the business world. While consumer identity fraud is now the UK's fastest-growing crime, business fraud also costs the country billions...

Letter: Only multichannel drives can offer mass response.(Letter to the Editor)
July 13, 2005... I want to pick up on a couple of points that Richard Roche made in his Column (DS June). We always advise clients to try a multichannel approach, whatever their offering - be it retail, financial or leisure. The reason is that, these days, the...

RICHARD WEBBER: Why it's time to tune into sound of the suburbs.(Column)
July 13, 2005... Are neighbourhoods brands? Such a notion might seem absurd. Even if brands and neighbourhoods have common features, of what practical use could this be to marketers? Admittedly, countries, regions, and even places, find themselves subject to...

Public address system.
July 13, 2005... Public bodies have recognised the limitations of public data and are turning to the commercial sector in droves - opening up a new front for list-owners. David Reed explains Parents know it all too well: your postcode determines where...

SEB buys in Unica's Affinium software.(Brief Article)
July 13, 2005... European financial services company SEB has purchased Unica's Affinium software to manage campaigns. The deal sees Unica - a global provider of enterprise marketing management - replace Valex as SEB's preferred supplier, following tests...

Broadsystem appoints WIN.(Brief Article)
July 13, 2005... Broadsystem, a customer communication and audience participation specialist, has appointed Wireless Information Network (WIN) to handle its network operator connectivity. The deal means the companies are to become operationally integrated....

100 QuickAddress clients pick Intact.(Brief Article)
July 13, 2005... More than 100 QuickAddress clients have signed up to use Intact from QAS, an online data cleansing service, to ensure they take a consistent approach to enhancing the quality of their customer data. Launched in January, Intact was the...

OneSource offers information boost.(Brief Article)
July 13, 2005... OneSource Information Services, a business information solutions specialist, is making available company, financial and executive information from another seven leading content providers covering the UK, Europe and Asia-Pacific regions. ...

DQ Global signs deal with Data Discoveries.(Brief Article)
July 13, 2005... DQ Global, a provider of data lifecycle management, has formed an alliance with data-tracing specialist Data Discoveries. DQ says it will now be able to offer a holistic approach to data quality. Chief executive Martin Doyle states: "Data...

Conversis launches tool to research foreign markets.(Brief Article)
July 13, 2005... Conversis, a localisation and translation company, is introducing the Worldwide Information Network (WIN) - an information database providing critical information about market conditions in most countries. Firms can access customised...

HEAD TO HEAD: Is it best to source data online or offline?(EuroDirect)
July 13, 2005... In a regular series, two B2B experts go head to head in a topical debate. This month, the argument centres on which offers the best opportunity for data sourcing: online or offline? Andrew Burgess, Managing director, Equi=Media Data...

DATA CLEANING: Rank and file.
July 13, 2005... Removing deceaseds and goneaways from data-sets is becoming increasingly important due to tighter regulation and the need to slash waste. But, as more suppression files spring up, it's important marketers know which are the most reliable. By...

SMEs hesitant about buying SAN solutions.(storage area network)(Small and Medium sized Enterprises)(Brief Article)
July 13, 2005... SMEs remain hesitant about storage area network (SAN) provision, delaying purchasing decisions because of a lack of easy-to-implement solutions tailored to address specific needs, according to research. The study, conducted by Vanson Bourne...

Email campaigns can do more harm than good.(Brief Article)
July 13, 2005... Email failure is costing UK companies more than #1bn a year, and impacting on reputations and profits. The results of the research by messaging security specialist CipherTrust mean the impact of e-failure is likely to grow, as marketers...

Telecoms firms ranked top in UK segmentation stakes.(Brief Article)
July 13, 2005... More than half of the top UK companies are now able to translate sophisticated database analysis into highly personalised and segmented campaigns, according to research conducted by data management and document services specialist CDMS. ...

CASE STUDY: Recharging data bank.
July 13, 2005... Lloyds TSB outsourced a customer management strategy to home services supplier Servista to inject new life into account-holder data In March 2004, Lloyds TSB chairman Maarten van den Burgh responded to expected slower growth in the...

CUSTOMER INSIGHT: Gaining the knowledge.
July 13, 2005... Getting to know who your customers are is key to serving them better and retaining them longer. But it is important to get the balance right between how much information you need and how much to spend. Patrick Dye reports Understanding...

Legal column.(Interview)(Column)
July 13, 2005... Spencer Davis of Lewis Silkin answers pressing legal questions Businesses collect a huge amount of information online. This sometimes relates to children, and can include names, email addresses, physical addresses and telephone numbers....

DAVID REED: It's easy to lose the game when you're winning.
July 13, 2005... Has Tesco peaked? It may seem an odd question when the retailer recently posted record profits, and accounts for one in every #8 spent by UK consumers. But experience of other apparently unassailable brands suggests that, like AC Milan in this...