Data Strategy articles from January 2008

Data Strategy archives from January 2008

LEADER: Preparing the ground for changes in practice.
January 14, 2008... Are principles enough when it comes to data protection? Or do you have to spell out in step-by-step terms exactly what needs to be done in order to get data controllers to be compliant? This year will see a review of current data...

Government data misery deepens.
January 14, 2008... A string of data security breaches in Government departments has been capped by a finding that the Department of Health breached the Data Protection Act. This was the result of an investigation by the Information Commissioner's Office into...

Security fears hit Christmas figures.
January 14, 2008... Fears about threats to national security may have been to blame for quieter than expected retail activity before Christmas, according to a survey by Unisys. It found 57 per cent of the public were worried about the potential dangers and...

Electoral Register opt-out reaches 40%.
January 14, 2008... Opt-outs from the latest edition of the Electoral Register have reached 39.75 per cent, up 2.94 per cent on last year, according to Experian, the first organisation to complete a full upload of data from all 463 local authorities. This...

Information leakage 'not a new problem'.
January 14, 2008... The problem of confidential information losses is not a new one, according to a new report from the Information Security Forum, despite intensive attention on the issue of data security breaches. While the term information leakage may be new,...

Mergers undermined by bad IT integration.
January 14, 2008... The success of merger and acquisition activity is being undermined by the poor planning and execution of IT integration, according to research by Bloor for Informatica Corporation through the National Computing Centre. According to the...

Cartogen implements EuroDirect Cameo.
January 14, 2008... Customer profiling and location planning consultancy Cartogen is using EuroDirect's geodemographic classification system Cameo to categorise online customers. By assigning e-commerce buyers into one of the 57 categories in the system, users...

CORRECTION: Embracing Technology.(Correction notice)
January 14, 2008... We are pleased to point out that the letter headlined 'Embracing Technology' published in our December issue was actually from Tristan Rogers, managing director, Concrete Group and not from Ben King, strategic director, bit 10 as published....

Timberland deploys new data warehouse.
January 14, 2008... Footwear and clothing manufacturer Timberland is implementing an enterprise data warehouse from Teradata. The new resource will be used to gain critical business insights for its global sales and distribution channels. Teradata is providing...

Talking Numbers partners for on and offline analytics.
January 14, 2008... Talking Numbers has united with Intellitracker to provide fully integrated data analysis. It aims to span both direct marketing and website behavioural analytics. Nigel Magson, managing director of Talking Numbers, says: "Online media has been...

Data centres 'failing to embrace future'.
January 14, 2008... The vast majority of data centres are ageing and have no plans for future investment, according to a survey by Aperture Research Institute among 600 centres worldwide. Among respondents, 38 per cent said their data centre was built over four...

Law firm finds Pivotal fits client management.
January 14, 2008... Law firm Cobbetts is adopting the Pivotal CRM solution from CDC Software to improve its client understanding, streamline marketing activities and identified potential opportunities. Cobbetts is a top 50 practice, with 108 partners, which...

Pitney Bowes tackles data quality.
January 14, 2008... Pitney Bowes Group 1 Software is launching a data quality platform in the UK. The solution provides an enterprise-scale platform for collecting, cleaning, appending, distributing and reporting on customer information. Using...

The Wine Society develops marketing.
January 14, 2008... SmartFocus is helping The Wine Society to improve its member data management and analysis by implementing SmartAnalyzer and SmartReporter. Life-long members of the Society hold joint ownership of the company which focuses on delivering...

'Green targeting could fuel #500m payback'.
January 14, 2008... Adopting 'green targeting' techniques to identify the best customers to communicate with could yield savings worth over #500m a year, according to The Customer Partnership. The estimate is based on savings of up to 25 per cent on spending of...

Stroud & Swindon adopts ID check.
January 14, 2008... Stroud & Swinton Building Society has adopted an electronic ID verification system from Experian which searches and matches customer information by name, address or date of birth. Suspicious matches will be flagged during acquisition and the...

Salesforce.com offers Siperian.
January 14, 2008... Siperian's MDM Hub for master data management has been made available on Salesforce.com's AppExchange marketplace. As a result, clients of the hosted service will be able to ensure they are using accurate and aligned data across their sales...

Segmentation leads to understanding.
January 14, 2008... As computing becomes cheaper and processing faster, firms are able to gather more and more information on their customers. So are we heading for an age where all uncertainty is eliminated from a firm's decisions? No. Why? Because only 4 per...

LETTER: Focus on data quality.(Letter to the editor)
January 14, 2008... Last month's article (Data that doesn't do the business, December 2007) raised critical questions about the quality of B2B data, but the most important was where B2B data is sourced from. The vast majority of B2B data providers are in fact...

Exposing the flaws in opt-in model.
January 14, 2008... If Royal Mail's Adam Crozier thinks he's had a hard time lately with the union unrest, wait until the impact of "screwing down" the direct marketing industry takes effect. Gordon Brown's dictatorial Government is pushing the sector into an...

DATA DISASTER: Regaining trust.
January 14, 2008... Following the HM Revenue & Customs 'data-gate' scandal and subsequent breaches in late 2007, the realisation that sensitive information can be so casually handled is reverberating around both the public and private sectors. How can data...

ADDRESS MANAGEMENT: Buying better addresses.
January 14, 2008... Not all address management systems are created equal. Indeed, some are far more equal than others. Emily Cubitt reports on the differences between the various solutions available to marketers Identical twins often look exactly the same to...

SINGLE CUSTOMER VIEW: In a different place.
January 14, 2008... Marketing is a dynamic discipline which requires dynamic solutions. Nowhere is this more true than when implementing data solutions to deliver a single customer view, says David Reed Single customer view (SCV) has been top of the marketing...

An insight into data rewards.(Interview)
January 14, 2008... Data Strategy talks to data practitioners who toil unnoticed behind the scenes Q What is your name and job title? Richard Carpenter, head of insight, Database Group Q What does your job involve? Is there a lot of pressure? I...

Make mine a large one...cheers!
January 14, 2008... Cheers! This round is on the Office for National Statistics (ONS). In case you missed it, the ONS has redefined how to convert the volume of drinks into units of alcohol consumed. There are two key differences between the old definition...