Data Strategy articles from January 2005

Data Strategy archives from January 2005

Rather than new laws, give us one that works.
January 31, 2005... So, according to the politician who values trust, plain-speaking and straight-talking - that'll be Home Secretary David Blunkett, in case you were thinking it's an oxymoron - private sector data needs heavier regulation because "it is almost...

ID card launch 'won't undermine Thomas'.(Brief Article)
January 31, 2005... The Home Office has played down reports that Home Secretary David Blunkett is planning to create a 'Surveillance Commissioner' to police commercial databases, in a move which would usurp the power of Information Commissioner Richard Thomas....

DVLA offers owner profiles.(Driver and Vehicle Licensing Agency )(Brief Article)
January 31, 2005... The DVLA is releasing detailed profiles on the owners of all 35 million registered private, company and commercial vehicles through Experian's new Mosaic Automotive. The global information services provider claims it is the first service...

Volkswagen in EuroDirect link.(Database management services)(Brief Article)
January 31, 2005... Volkswagen Financial Services (UK) has chosen data specialist EuroDirect to build, manage and host its consumer financial services database. EuroDirect is to be responsible for constructing a new database from five datasets. Copyright:...

BBC Worldwide appoints Identex.(Brief Article)
January 31, 2005... BBC Worldwide has selected Identex to develop and manage its central consumer database. Identex will manage data for all divisions which market books, audio books and DVDs, as well as subscriptions for a wide variety of consumer titles. ...

RedEye lures Patron to non-exec role.(Brief Article)
January 31, 2005... Claritas founder and leading marketing database consultant Mark Patron has joined eCRM specialist RedEye as non-executive director. Patron, who founded Claritas UK and Abacus Europe, will sit on the RedEye board and play a key role in...

MSPs 'harming client strategies'.(Marketing service providers)(Brief Article)
January 31, 2005... Marketing service providers (MSPs) are damaging client relationships by failing to have a strategic understanding of their business, according to Alterian. The global provider of database marketing and customer insight solutions...

Firstplus hands Proximity brief.(Brief Article)
January 31, 2005... Firstplus Financial Group, the secured loans company, has appointed Proximity London as its data consultancy. Proximity was handed the business after a pitch against DMP, which took the direct marketing element of the brief. Proximity...

Britannia Airways to install Redline service.(Brief Article)
January 31, 2005... Britannia Airways is implementing Redline Networks' EX enterprise application processors to optimise internal processes and improve network efficiency at remote and branch offices. The airline has purchased two appliances to boost the...

Most companies support compulsory suppression.(Brief Article)
January 31, 2005... Two-thirds of companies believe suppression files should be compulsory, yet only 35 per cent use them, according to The Preference Service. In its annual research on permission marketing, the data company says 64 per cent of marketers...

Anti-Fraud Alliance to back financial services companies.(Brief Article)
January 31, 2005... Online security software and service providers Symantec, Corillian, Name Protect, PassMark Security and Internet Identity have formed the Anti-Fraud Alliance to help e-commerce and financial services firms to fight online fraud such as phishing...

Great Ormond Street appoints Valldata.(Valldata Services)(Great Ormond Street Children's Charity)(Brief Article)
January 31, 2005... Great Ormond Street Children's Charity has hired Valldata to supply response-handling and fulfilment services across its direct campaigns. There are likely to be nine direct mail initiatives in the latest financial year, with expected...

Fcuk Buymail gets SmartFocus boost.(Brief Article)
January 31, 2005... French Connection UK is embarking on a data-driven initiative to boost catalogue and online division Fcuk Buymail. The fashion company has brought in SmartFocus Intelligent Marketing to develop the Web channel and improve management of...

Acxiom takes first steps into China.(Brief Article)
January 31, 2005... Acxiom is making its first sortie into China by swooping for Shanghai- based data management company ChinaLoop. Over the past 12 months Acxiom has also snapped up Claritas Europe and Consodata. ChinaLoop's clients include Diageo,...

Creditgate in Equifax deal to target SMEs.(Creditgate.com)(Brief Article)
January 31, 2005... Creditgate.com, the new online business credit and information provider, has forged a partnership with global information and intelligence provider Equifax to crack the SME market. The agreement will allow Creditgate to benefit from...

CACI offers postcode profiling product.(Brief Article)
January 31, 2005... CACI is unveiling Workforce Acorn - a postcode classification used for profiling an area according to the type of people working in specific locations. The product was built using the 2001 Census and latest lifestyle data. Copyright:...

DTI to promote Xmas card lists.(Department of Trade & Industry)(Brief Article)
January 31, 2005... The Department of Trade & Industry (DTI) is encouraging businesses to use mailing lists that were originally intended for Christmas cards throughout the year. Roger Riseley, the DTI's Achieving Best Practice champion, comments: "Firms that...

Capscan expands into Manchester.(Brief Article)
January 31, 2005... Address management solutions supplier Capscan is opening an office in Manchester, as part of its expansion plans. The move follows the unveiling of the an Edinburgh office in June. Matthew Lee, Northern channel sales manager, and...

IPT rolls out 'first' rival email tracking service.(Interactive Prospect Targeting)(Brief Article)
January 31, 2005... IPT, a supplier of digital direct marketing solutions, is launching EmailTracker, claimed to be the first competitor intelligence programme for the email sector. The online service, found at www.email-tracker.co.uk, will allow marketers to...

Datactics unveils software to fine-tune data at speed.(Datactics)(Brief Article)
January 31, 2005... Data innovations specialist Datactics is unveiling its DataTrawler PowerSuite to speed up data handling. The service, which has already been used by clients including Bank of Ireland, Mail Matters and Permanent TSB, will allow firms to...

Data Locator plans debut printed survey.(Data Locator Group PLC)(Brief Article)
January 31, 2005... Data Locator Group, the integrated data and sales solutions provider, is introducing its first nationwide printed survey programme. The group claims the roll-out of the new collection channel will allow it to gather more lifestyle data on...

Experian reveals modelling service.(Brief Article)
January 31, 2005... Experian is rolling out its Prime Performance Modelling service. Hailed by the company as a cost-effective means of identifying profitable new customers in the UK, the system can be used by direct marketers to span the...

Vertis launches data templates.(Brief Article)
January 31, 2005... Vertis Marketing Technology is heralding the arrival of Infrastream, a cross-channel marketing platform for the direct marketing industry. Vertis says the service can import any QuarkXPress document and transform it into a data-driven...

Embarcadero in one-stop release.(Brief Article)
January 31, 2005... Embarcadero Technologies, a provider of data lifecycle management solutions, is launching one-stop resource The Data Circle. The initiative, rolled out in conjunction with data-improvement firm DQ Global and profiling specialist Business...

How many customers can you contact?(customer relations and marketing communications)
January 31, 2005... Ask most companies that actually understand compliance issues whether they know the number of customers they can communicate to - and how this affects their bottom line - and you are likely to be greeted with blank looks. During the...

Letter: Financial clients need accredited suppliers.(Letter to the Editor)
January 31, 2005... Not that you would have noticed by the lack of press coverage, but the Financial Services Association (FSA) last month formally announced a directive which legally requires all FSA-regulated companies to have a formal process for assessing...

Letter: Mailers listen to public, not calls for suppresseion.(Letter to the Editor)
January 31, 2005... What is all this neurosis about falling direct mail volumes? Those who are panicking are really focusing on the short term, and have not considered that this may in fact be the actual turning point for the future of direct marketing. For...

Letter: Companies need to be pragmatic about security.(Letter to the Editor)
January 31, 2005... The top 20 vulnerabilities recently highlighted by the Sans Institute will be all too familiar to most IT professionals. However, scaremongering IT departments by saying they'll face another five years of battling with security...

Room to rent?(customer databases management)
January 31, 2005... Many top brand-owners are fiercely protective of their customer databases, but renting out your files to non-competing companies can be highly beneficial to the bottom line. And, as David Reed asks, can you afford to miss out? Our...

Abacus UK rolls out co-op data service.(Brief Article)
January 31, 2005... Abacus UK, the DoubleClick-owned provider of research and data, is launching a major co-operative service targeting UK B2B marketers. The Abacus B2B Alliance is to deliver benefits to a wide range of sectors, including IT, telecoms, office...

Mastek revamps branding.(Brief Article)
January 31, 2005... Mastek, an international IT applications development company, has handed specialist B2B marketing agency Base One the task of developing its brand identity and a pan-European awareness campaign. The work starts with a development of the...

OneSource wins Salesforce deal.(Brief Article)
January 31, 2005... OneSource Information Services has won a contract to supply Salesforce.com and its customers with vital business data. Using Account Intelligence software, OneSource content is amalgamated directly with Salesforce.com applications to give...

Global Address to sell dataset store.(Brief Article)
January 31, 2005... Data-quality specialist Global Address has released a store of datasets that give businesses access to address data "for any country, in any language". The company says the system, Global Datastore, will provide 'unrivalled' coverage to...

Tech4t calculates profits of retention.(Tech4t)(Brief Article)
January 31, 2005... Tech4t, a data specialist company, is offering free campaign calculators to demonstrate how increases in the acquisition and retention of customers can have a dramatic effect on profits. Tech4T has more than 15 years' experience helping of...

IPT provides e-marketing guide to the role of data.(Brief Article)
January 31, 2005... IPT is launching volume two of its Essential Industry Guide to Email Marketing, focusing on the role of data in email campaigns. The guide, Intelligent Data Management for Email Marketing, provides readers with best practice guidelines...

Head to Head: Which takes priority: response or compiled list data?
January 31, 2005... Ian Rutherford Managing director Highbury Wyvern Direct In the debate over response versus compiled lists, it is clear that both have a role to play. However, responsive list data is more valid for a number of reasons. To simply go...

Customer Insight: The future's insight.(retailers' customer relations)
January 31, 2005... Companies do not usually write Christmas wish-lists. But if they did, the chances are a customer insight department would be on it. They have all heard about the breakthrough performance achieved by Wal-Mart in the US and Tesco in the UK as...

Firms failing to track top-level job switches.(Brief Article)
January 31, 2005... Companies are being warned to keep tabs on changes among senior decision-makers of clients and prospects, or they could be caught with out-of-date data. Business data specialist Marketscan has compiled a report into top- level management...

Companies wasting thousands on confusing job ads.(Brief Article)
January 31, 2005... 'Clueless' companies are wasting thousands of pounds advertising job vacancies they do not understand, according to recruitment firm Marketing Professionals UK. The company says confusion is rife, especially when businesses are in the...

CRM Technologies unveils free email marketing guide.(Brief Article)
January 31, 2005... Sales lead management specialist CRM Technologies is offering companies a free email marketing guide to tackle the confusion over email campaigns, which is still raging a year after the introduction of new regulations. Aimed at...

Case Study: At the touch of a button.
January 31, 2005... Central to BT Group's strategy to improve customer satisfaction is a software system that allows it to quickly and accurately consolidate millions of files from disparate sources, which in turn has improved marketing In the UK, BT...

Lifestyle data: Quest for questions.(Column)
January 31, 2005... Response to postal surveys may be falling, but there are other ways to find out about consumers and avoid relying on modelled data. By Patrick Dye Just a few years ago, lifestyle data peddlers claimed that more than 50 per cent of UK...

Legal column.
January 31, 2005... In a quarterly column, Lewis Silkin's Ian Jeffery offers data advice Q. Who owns the rights to information on our databases? The answer to this question could get very convoluted, very quickly, but let's take a practical example....

David Reed: Are you ready for the customer journey?
January 31, 2005... For some time now, marketers and CRM bosses have been talking about the customer experience. Every interaction a customer has with an organisation is influenced by the expectations set by marketing. Each touchpoint can either heighten a sense...