Data Strategy articles from February 2005

Data Strategy archives from February 2005

Time to put sibling rivalry to the sword.(Editorial)
February 28, 2005... The battle between IT and marketing has been raging virtually since sibling rivals Cain and Abel had their first fall-out. And, for some, the parallels are striking. Ask most marketers how they get on with their IT counterparts and many will...

Morrisons to provide IRI with Epos update.(Information Resources Incorporated)(electronic point-of-sale)(Brief Article)
February 28, 2005... Retail industry data is set for a major boost following a tie-up between supermarket group Wm Morrisons and Information Resources Incorporated (IRI). The Bracknell-based provider of enterprise market information solutions has agreed a...

BT speeds up file migration.(British Telecommunications PLC contracts with Evolved Networks )(Brief Article)
February 28, 2005... BT has signed a multimillion pound deal with Evolved Networks to allow the telecoms giant to speed up its data migration operations. Evolved Networks, a supplier of software tools that enable telecoms operators to automate the management...

DPS Direct Mail slams suppression failings.(Brief Article)
February 28, 2005... Direct marketing production company DPS Direct Mail claims the suppression industry is "systematically failing" to convince clients about the benefits and reliability of core products. In a report, the company says 71 per cent of mailers...

Joseph Turner plans customer analysis.(contracts with Zendor )(Brief Article)
February 28, 2005... Joseph Turner, the Yorkshire-based menswear company, has appointed distance-shopping specialist Zendor to conduct an indepth analysis of its customer database and inform future marketing strategies. The brief is to improve customer recruitment...

The Ark to unveil home-mover data.(Brief Article)
February 28, 2005... The Ark is launching a database to allow companies to target the lucrative but elusive home-move market. The home-mover marketing specialist has invested in data sources which it believes will offer businesses the opportunity to target...

United Utilities to use Apollo solution.(contracts with Brand Communications )(Brief Article)
February 28, 2005... United Utilities, a supplier of electricity, water and wastewater services, has selected mobile data specialist Brand Communications to equip its workforce with realtime information. The supplier's Apollo Anywhere solution is to provide...

Hilton in SmartFocus marketing overhaul.(Hilton International Hotels (U.K.) Ltd.)(Brief Article)
February 28, 2005... Hilton International has selected analysis and profiling solutions provider SmartFocus to improve its marketing. The Bristol-based data, marketing and technology specialist is to deliver its Intelligent Marketing solutions through a team of...

Royal Mail signs Experian deal to update databases.(Brief Article)
February 28, 2005... Royal Mail has signed an agreement with Experian to include the New Opportunities list in the postal operator's Business Changes file. The file helps to maximise direct marketing effectiveness by ensuring business data is up-to-date, and...

Tank appoints Data Action Group chief.(Lee Witherell)(Brief Article)
February 28, 2005... Financial services forum Tank has appointed Lee Witherell director of its Data Action Group (DS October). The group aims to promote best practice by bringing together senior financial services marketers to share their expertise. Witherell was...

Harte-Hanks names Randy Wussler.(promotions at Harte-Hanks Direct Marketing Co.)(Brief Article)
February 28, 2005... Harte-Hanks, the worldwide direct and targeted marketing company, has promoted Randy Wussler to managing director of its market intelligence division, where he will supervise the CI Technology Database. Wussler will manage operations, growth...

Ebookers selects Epiphany solution.(contracts)(Brief Article)
February 28, 2005... Online retail travel agency Ebookers has appointed CRM provider Epiphany to overhaul its bookings strategy. The Internet holiday company is using the Epiphany 6.5 CRM suite - including marketing, sales and service solutions and the Epiphany...

Wegener DM picks consumer director.(Wegener Direct Marketing appoints Jonathan Burston)(Brief Article)
February 28, 2005... Wegener DM has appointed Jonathan Burston commercial director at its consumer data division. Burston had been sales director at Uni-Marketing since 1999. He was instrumental in adding new business, including The Economist and FT lists....

Acxiom reveals new UK technology centre.(United Kingdom)
February 28, 2005... Acxiom, the global provider of customer data and data management solutions, has unveiled a state-of-the-art UK technology centre. The White Rose Technology Centre is fundamental to the company's vision of delivering innovative and...

India data law to woo EU and US.(European Union)(United States)(Brief Article)
February 28, 2005... The Indian government plans to combat criticism of lax data protection laws by tightening up its legislation in order to enter safe harbour agreements with the EU and US. The Department of Information Technology is reviewing the Information...

Cosmos takes on UKChanges.(contracts)(Brief Article)
February 28, 2005... Independent UK tour operator Cosmos has hired UKChanges to handle the deduplication and suppression screening of its customer database. The travel company aims to improve campaign efficiency and build lasting relationships with new and...

QAS launches online data-cleansing offer.(online data-cleansing service )(Brief Article)
February 28, 2005... QAS, the Experian-owned supplier of address management solutions, is unveiling online data-cleansing service Intact. The roll-out will enable QAS' 7,500 customers to keep personal records up to date. The launch is this year's first joint...

Preference Service rolls out Internet collection service.(Brief Article)
February 28, 2005... The Preference Service, a provider of consumer preference information, has launched an online data-collection service. Branded the Online Preference Service in association with Royal Mail, the survey, which will be distributed via email,...

Data Locator in sharing scheme.(Data Locator Group)(Brief Article)
February 28, 2005... Data Locator Group, the integrated sales and data solutions specialist, is launching a data-sharing programme. The Data Locator Partnerships service is to focus on developing third- party relationships. It will take the form of...

FCBi Europe plans ClarityBlue link-up.(ClarityBlue)(Brief Article)
February 28, 2005... Direct marketing agency FCBi Europe is joining forces with customer intelligence specialist ClarityBlue to launch Resolution - a tool that offers high-volume data facilities management and state-of-the-art customer value management tools to...

Wegener targets data at smaller enterprises.(RealSoho)(product introduction of Business Data Solutions )(Brief Article)
February 28, 2005... Wegener Direct Marketing's Business Data Solutions division is launching RealSoho - a database targeting small companies and individuals with an office either in or outside the home. Almost all UK businesses have less than 50 employees, and...

EuroContactPool eyes B2B sector.(business-to-business)(Brief Article)
February 28, 2005... Online pan-European database EuroContactPool has developed a set of services that help multinational business-to-business companies to exploit and develop the value of their data. The tools, ECP-cleaning, ECP-enhancement and ECP-profiling,...

Autonomy offers fast data collation.(Brief Article)
February 28, 2005... Autonomy, a provider of global business infrastructure software, is unveiling its Idol Enterprise Desktop Search service to allow fast data collation. The programme brings together a wide variety of information - ranging from office...

1 Stop Data boosts file with executives.(companies global executive file)(Brief Article)
February 28, 2005... 1 Stop Data, an international business-to-business list management and database specialist, is enhancing its Major Companies Global Executive File by adding thousands of named executives in the worldwide investment management and financial...

Are marketers too lazy to care these days?(marketing of mobile companies)
February 28, 2005... Maybe I am getting a bit old and see the past through rose-tinted glasses, but do the marketers of today have the hunger to push the profession forward, particularly in the area of data marketing, or are they becoming just a bit lazy? In...

Letter: It must get up to speed with compliance issues.(Letter to the Editor)
February 28, 2005... The raft of compliance requirements affecting UK business is a minefield for IT experts. They also represent a significant challenge to IT managers who are already suffering strained relations with the board. Yet, to date, few in the UK have...

Letter: Data bureaux must offer compaign management.(Letter to the Editor)
February 28, 2005... In response to David Reed's 'Advice squad' article (DS November 2004), some of the commentators are quite naive. It isn't human resources, superior technology, or even priceless insight, that differentiates database bureaux. It is the whole...

Letter: Compulsory suppression is not best way forward.(Letter to the Editor)
February 28, 2005... The Preference Service's research makes interesting reading (DS December/January). Naturally, the more we understand attitudes towards suppression, the more effectively we can address mailers' concerns about suppression services. However,...

Education key to unlock data's potential.
February 28, 2005... As I ruminate about our discipline, I recognise happily that in this country we have some very fine practitioners of data-driven marketing. Not so happily, I also conclude that, beyond a handful of business sectors, the potential of data to...

Submissionary position?(Customer relationship management)
February 28, 2005... Overcoming the traditional friction between IT and marketing is key to maintaining effective customer insight. The growing trend of having specialised IT units working within the marketing department not only creates far fewer problems with...

Data cleaning: Suppressive regime.
February 28, 2005... With over a quarter of firms seeing no reason to clean databases, getting them to pay attention to data quality initiatives is an uphill task. It is one thing pointing out cost-savings, quite another measuring brand damage. By David Reed ...

Address management: Trouble in PAF-land.(Postal Address File)
February 28, 2005... While data consultants may offer ingenious data-matching routines, few would argue that it is an exact science. As Patrick Dye highlights, the accuracy of address data is often a compromise between technical limitations and the cost of going...

New 'simple' rules to aid Euro data transfer.(Brief Article)
February 28, 2005... European Union bosses have backed new data protection rules - proposed by the business community sector - to cut the red tape which stifles the transfer of personal data outside the community. The rules will give data controllers legal...

Regulatory compliance costs harming customer service.(Brief Article)
February 28, 2005... UK companies are spending up to 15 per cent of their IT budget to comply with ever-increasing regulations, and not enough on improving customer service, says a CBI report. But according to David Porter, head of security and risk at IT...

Billions lost in revenue as firms neglect data systems.(collection systems)(Brief Article)
February 28, 2005... Billions of pounds are being lost by companies which are not using specialist CRM and collection systems as part of their data operations. Research from revenue collection specialist Talgentra reveals that improving customer profiling, the...

Case study: Building blocks of life.(Riverside Group )
February 28, 2005... Riverside - a leading provider of social housing - turned to GB Group to profile the communities it serves, with some very surprising results The Riverside Group has over 40,000 homes throughout the UK, providing housing for people in...

Single customer view: Single file formation.(data consolidation )
February 28, 2005... While many believe a single customer view is best served by financing a dedicated data warehouse, others argue that the money would be better invested in standardising the format of existing files. What is clear is that there is no quick-fix...

Legal column.
February 28, 2005... The DMA's Caroline Roberts answers pressing legal questions Q. Does the forthcoming legislation to introduce identity cards have any implications for my business activities? The Identity Cards Bill, which is going through Parliament,...

Data analysts need to be taught client skills.
February 28, 2005... Data professionals require guidance to eat at the top table, says David Reed How is your career going? As a data professional, you may not have started out with high ambitions. Whether you qualified in statistics or programming, your main...