Data Strategy articles from April 2009

Data Strategy archives from April 2009

LEADER: Has your dashboard turned green?
April 17, 2009... David Reed Let's defy the fates - things are looking up. They are if you work in the data industry, at any rate. Even if you are in a data-oriented function within a company that is otherwise struggling, you are probably busier than...

Acxiom segments consumer affordability.
April 17, 2009... Acxiom has launched a new pack of data solutions aimed at understanding consumer spending potential. Affordability is a range of tools, including a household level segmentation and a raft of predictive models for specific economic...

Social networks mined by KXEN.
April 17, 2009... KXEN has introduced a new Social Network Analysis Module for its automated data mining suite. Using the tool to target marketing activity has already been shown to deliver more than 15 per cent uplift in results. KSN identifies links from...

EU slams online data collection as "toxic water".
April 17, 2009... Online data collection practices are harming consumer trust, may amount to pressure and could even be commercial discrimination. Young consumers know this but accept that using the Internet "is like drinking your water while thinking it might...

DMA and BSI link to create DataSeal.
April 17, 2009... This month should see the introductions of DataSeal, a new private information security standard developed by the Direct Marketing Association in conjunction with BSI Management Systems. It forms part of a range of measures to improve data...

Lixto launches online price tracking system.
April 17, 2009... Lixto Software has launched its Retail Online Marketing Intelligence solution to deliver competitor and market information to electronics and computer retailers. The system provides a comprehensive insight into product specifications,...

Acxiom launches on demand database service.
April 17, 2009... Acxiom has launched a new integrated customer and prospect hosted database solution. MarketEdge-X offers an on-demand marketing database through a secure user interface. "We understand the concerns of marketing directors who need to retain...

Siperian launches business user-level MDM.
April 17, 2009... Siperian has launched a new application for its MDM Hub aimed at providing business users and data stewards with the ability to create, consume, manage and monitor master data. Business Data Director is a web-based, intuitive and configurable...

QAS added to Salesforce AppExchange.
April 17, 2009... Experian QAS can now be used as a data quality tool directly within Salesforce CRM following the move of QAS onto the Force.com AppExchange. QAS for Salesforce.com is already available for testing and deployment. It allows users to validate...

Tour operator cruises to better data quality.
April 17, 2009... International tour operator The Leading Travel Companies is introducing a data governance strategy across its brands, including Trafalgar Tours, Insight Vacations, Contiki Holidays and Uniworld Boutique River Cruise Collection. TLTC will be...

DATA MEASURES: Getting the measure of data management.
April 17, 2009... Data governance is high on the list of things to do in many organisations this year. As they set about introducing the processes and structures necessary to keep their data assets in the right state, one important question is emerging - how do...

SUPPRESSION DATA: Climate change has not gone away.
April 17, 2009... Suppression services have been one of the major growth areas in the data industry in recent years. When direct mail still ruled the marketing world, the business case for suppression was easy to make - sending items to somebody who had moved or...

LETTER: Controls are key to data sharing.(Letter to the editor)
April 17, 2009... If Jack Straw wants to make information sharing work he still has a way to go (Data Strategy, March). Initially, the Government needs to work more closely with the ICO to create a legal framework that empowers and protects parties in...

LETTER: Deceased data happens in digital, too.(Obituary)(Letter to the editor)
April 17, 2009... In today's tough economic climate, it remains absolutely imperative that companies continue to place the correct levels of investment into database management and maintenance, as raised in "Data Quality Review" (March 2009.) When companies...

OPINION: Persuading your customers to spend.
April 17, 2009... Alan Thorpe So the fight for declining consumer spending is well and truly on: "holding off", "the old one still works", "short-term commitments", "pay freezes" have become the established mantras of 2009. Caution is the natural response...

LETTER: Lead generation is better than cross-selling.(Letter to the editor)
April 17, 2009... The internet has diminished loyalty, particularly in sectors with a profusion of weak brands such as insurance, mortgages, telecommunications and education. ("Cash for customers", March 2009). Without taking action, marketers risk sitting on...

LETTER: The science of compliance.(Letter to the editor)
April 17, 2009... The compliance sector is in the thrust of dramatic change. There's a very clear shift away from a rules-based, tick box approach towards a principles-based concept that makes every organisation the judge and jury of its own compliance...

CASE STUDY: Loyal Readers.
April 17, 2009... Waterstone's, one of the UK's leading online and high street booksellers, decided to create a dedicated loyalty scheme with the primary objective of developing a deeper understanding of its customer base. The programme, once in place, aimed...

FEATURE: Flagging down the customer.
April 17, 2009... If you could use every piece of data you had available to run customer analytics, would you do it? Or would aggregating variables avoid the risk of drowning in data? David Reed finds out When you decide to cook a curry, do you buy all the...

Case Study.
April 17, 2009... * Fox Interactive Media operates multiple websites, including Myspace, Photobucket, Fox Sports Interative and AskMen. It serves over five billion online ads per day. The company was challenged by owner Rupert Murdoch to monetise this...

REVIEW: Mastering the business universe.
April 17, 2009... Have you heard about the company that found 5,000 versions of one bank's name across its customer records? It may sound extreme, but if you consider every production system you operate and the freedom which its users have to enter customer...

Q&A: Patricia Pasquali.(Interview)
April 17, 2009... Data Strategy finds out what Royal Mail has to offer to B2B data users from Patricia Pasquali, data product manager Our B2B data products have been evolving for some time. What we have found is increasingly companies are talking about the...

PROSPECT POOLING: Better customers in prospect.
April 17, 2009... Customers and prospects are not two different people, they are one and the same. So why not merge them? David Reed asks how Two goals, one pot. That is increasingly the aim of companies when considering how to make their acquisition and...

PROFILE: Gary Brooks.
April 17, 2009... Gary Brooks Director of Database and Operational Marketing Alterian What does your job involve? Is there a lot of pressure? I am responsible for product strategy, roadmap and value proposition development, as well as providing...