Data Strategy articles from April 2008

Data Strategy archives from April 2008

LEADER: ID cards: identity dealt a losing hand.
April 21, 2008... Who is responsible for managing identity - the individual or the state? With ID cards back on the agenda and a phased introduction having been laid out by the Government, it looks as if ownership is being claimed at the centre, while...

Data gaps challenge customer service.
April 21, 2008... Customer expectations of the service they receive are not matched by the experience, with organisations failing to put in place the resources necessary to support positive interactions. More than half of European consumers do not judge...

IN BRIEF: Data change alerts enabled by Imperva.(Brief article)
April 21, 2008... Application data security and compliance vendor Imperva has enabled automated identification and alerts for changes to database values, down to row level. Its SecureSphere Database Security Gateways monitors changes using Redo logs and...

Homeserve adopts Experian platform.
April 21, 2008... Home emergency service Homeserve has signed a five-year contract with Experian Integrated Marketing (EIM). The deal involves the creation of a bespoke database marketing system to improve the effectiveness of current marketing activities and...

Credit crunch drives BI, says Datamonitor.
April 21, 2008... With financial services providers struggling in the wake of the sub- prime lending crisis, a new approach to consumer lending is being adopted that focuses on enforcement of lending procedures. Business intelligence (BI) will be central to this...

IN BRIEF: Data Healthcheck launched by Experian.(Brief article)
April 21, 2008... Experian has launched a Data Healthcheck service to compare B2B customer and prospect records against its datasets to identify how accurate, complete, consistent and compliant a database is. With over 18,000 companies going bust in 2007, the...

Amnesty takes data management in-house.
April 21, 2008... Human rights organisation Amnesty International is taking the management of its supporter data in-house with the implementation of Cygnus from The Software Bureau. The campaigning charity has adopted the 'bureau in a box' software solution to...

Experian and Gemini launch car data initiative.
April 21, 2008... Experian has partnered with Gemini Systems, an integrated systems provider, to deliver a new data cleaning solution for the automotive industry. Called Intact Automotive, it embeds cleansing capabilities into the Evolution dealer management...

IN BRIEF: Alliance and Leicester adopts Smartdecisions.(Brief article)
April 21, 2008... Alliance and Leicester has become the first high street lender to implement Smartdecisions from Jaywing, the multi-bureau credit screening solution. The online service uses multiple data sources to assess risk factors in credit applications,...

Processing streamlined with Thunderhead.
April 21, 2008... Outsourced services provider of non-fault accident management to the insurance industry Helphire Group is implementing an enterprise-wide customer engagement solution from Thunderhead. The system will support personalised multichannel...

Opt out rate grows - but not equally.
April 21, 2008... Nearly four out of ten voters have chosen to opt-out from having their name and address made available for marketing purposes, according to an analysis of the 2008 Electoral Roll by Skipton Information Group. The new overall opt-out rate of...

IN BRIEF: Royal Mail tracks house move hotspots.(Brief article)
April 21, 2008... Royal Mail is tracking population shifts via address changes on over half a million records with its Home Movers Barometer. The study reveals that Kent is the top destination, followed by West Sussex, Hampshire and the West Country. Moves...

ID fraud hits one in six consumers.
April 21, 2008... One in six UK consumers have experienced some form of fraud in the last year, either as a result of credit card scams or identity theft. The finding that 16.6 per cent of Britons have been hit by the growing crime wave was made in a...

Do P2P networks threaten corporate data governance?
April 21, 2008... We've all become used to new trends emerging that use the Internet as a delivery medium. From Napster to Facebook, we all jump onto the bandwagon with the verve and energy of a hacker. But no trend in recent years has garnered more hot...

LETTER: Are we talking ourselves into recession?(Letter to the editor)
April 21, 2008... Recession, recession, recession. My waking hours are constantly interrupted by this thought. So a question - is it an inevitable outcome of the natural economic cycle, or something that can be largely avoided by solid economic and monetary...

LETTER: A postage levy to save the environment.(Letter to the editor)
April 21, 2008... I have a vested interest in the direct marketing industry, but I also have a passionate concern for making it a more acceptable and responsible method for business communication too. It is a tangible medium that promotes emotive reactions yet...

How to ensure master data governance.
April 21, 2008... In large organisations, data governance and its practice typically germinates either from a top-down approach led by a key executive or from a bottom-up approach driven by business unit managers who understand the importance of data ownership...

The importance of the digital dashboard.
April 21, 2008... Processing, analysing and making sense of clickstream data is a major challenge partly due to the huge amount of computing and human attention it requires. David Reed examines attempts being made to build a digital dashboard which shows...

LEGAL COLUMN: Susan Mann.(Column)
April 21, 2008... Susan Mann, partner, Marriott Harrison Are social networking sites dancing on the edge of the Data Protection Act (DPA) and EU Data Directive? In January, The New York Times ran a series of articles concerning the difficulties encountered...

PROSPECT POOLING: Weighing up the cost.
April 21, 2008... As marketers increasingly use prospect pooling to target consumers, its cost is prompting more and more clients to ask for a payment-by-results model. But is this new solution as simple as it seems? Emily Cubitt investigates Prospect...

BUSINESS INTELLIGENCE: Whose business line is it anyway?
April 21, 2008... As business intelligence moves across departments, supporting data must be accurate or key parts of the business will make the wrong decisions. But whose responsibility should this be? David Reed reports Business intelligence (BI) used to...

THE BACK ROOM: Working at the cutting edge.(Interview)
April 21, 2008... Data Strategy talks to data practitioners who toil unnoticed behind the scenes Q What is your name and job title? Stuart Ducker, business unit director, Dataforce Q What does your job involve? Is there a lot of pressure? My...

THE BOTTOM LINE: True fans of the long tail.
April 21, 2008... Long tail economics have been fascinating marketers since the publication of Chris Anderson's book of that name in 2006. Now there is official evidence that, as the author put it, the future of business is selling less of more. In an...