Data Strategy articles from April 2005

Data Strategy archives from April 2005

LEADER: Why size is no longer everything these days.(data segmentation)
April 30, 2005... Segmentation has come a long way since the late Seventies when the 'father of profiling', professor Richard Webber, was asked by the government to work out which areas of Bristol were likely to be hit if social unrest boiled over into mass...

Boots plans upgrade to MicroStrategy tool.(Boots The Chemists Ltd.)(Brief Article)
April 30, 2005... Boots The Chemist is extending its use of MicroStrategy's business intelligence platform to enhance the analysis and reporting of loyalty data for a wider user base. MicroStrategy, a worldwide provider of business intelligence software,...

Microsoft in bureau launch.(Brief Article)
April 30, 2005... Microsoft UK is rolling out a scheme to enable business partners to tap some of the country's best marketing brains. The Marketing Bureau for Microsoft Partners, operated by Mason Zimbler Channel Marketing, is available for gold certified...

In Brief: Ebiquita snaps up B2E consultancy.(mergers and acquisitions)(Brief Article)
April 30, 2005... Ebiquita has acquired B2E - a consultancy providing clients with complete business solutions for all stages of the customer lifecycle, for both consumer and business portfolios. B2E integrates statistical modelling techniques, and is able to...

In Brief: Bonnier invests in data management.(Brief Article)
April 30, 2005... Bonnier is this year investing an additional #250,000 in data management through newly acquired business data-owner Market Monitor. The investment in software, suppression and new staff is intended to speed up data updates and enhance the...

Experian to unveil pub-goer records.(TNS Consumer )(Brief Article)
April 30, 2005... Experian and market information specialist TNS Consumer are to reveal a database of pub-goers' habits to the drinks industry. The partners have distilled their research into a classification system to target drinkers. The scheme, dubbed...

Tea Council picks Mailtrack for push.(The Tea Council)(Brief Article)
April 30, 2005... The Tea Council, an independent UK body dedicated to promoting tea, has hired Mailtrack to launch and manage an online campaign comprising a microsite, promotions and targeted emails. The direct marketing, eCRM, design and data...

Bacardi picks Cipher tool to bolster insight.(Brief Article)
April 30, 2005... Bacardi Martini has installed EPOS and Decisions Made Easy sales data- management technology to improve business insight nationwide. The drinks company aims to increase the effectiveness of its instore presence. Decisions Made Easy is...

National Savings appoints EuroDirect to overhaul file.(National Savings and Investments)(Brief Article)
April 30, 2005... National Savings & Investments (NS&I), the government-backed savings organisation, is enhancing its data operations to bolster customer insight. EuroDirect has been appointed to implement a comprehensive review and improve NS&I's...

In Brief: Zendor to analyse Graham & Green data.(Brief Article)
April 30, 2005... Graham & Green, the high-street and mail order retailer specialising in gifts and interiors, has appointed Zendor to analyse its customer database. Zendor specialises in multichannel retail solutions, working closely with retailers to unlock...

In Brief: Bottega Verde hires KXEN to overhaul marketing drives.(Brief Article)
April 30, 2005... Bottega Verde, the Italian natural cosmetics and beauty products company, has hired KXEN - a global provider of predictive and descriptive analytics software - to run and improve marketing campaigns. By using statistical models provided by...

Spring unloads debut campaign.(Spring Technology)(Brief Article)
April 30, 2005... Spring Technology, the IT and telecoms staff provider, is launching its first national marketing campaign to raise its profile. Euro RSCG Riley has created a drive to demonstrate that Spring serves every type of customer in every area of...

Nikon plans first Euro database.(Brief Article)
April 30, 2005... Nikon is rolling out its first pan-European customer database to boost customer insight and direct marketing across 19 countries. The database has been designed and built by Alchemetrics, and will be accessed through its Web-serviced...

Provident hands UK brief to SmartFocus.(Provident Financial )(SmartFocus Intelligent Marketing)(Brief Article)
April 30, 2005... International financial services provider Provident Financial has selected SmartFocus' Intelligent Marketing solution to develop customer and prospect relationships throughout the UK. Provident ran an evaluation process for the development...

In Brief: EC risks data protection law upheaval.(European Commission)(Brief Article)
April 30, 2005... Data-protection laws in the UK and Europe could be subject to massive upheaval following a shake-up of Brussels chiefs. The European Commission is to relocate the Data Protection Unit from the Internal Market Directorate General to the...

In Brief: Wegener lures former CACI chief Kimber.(Caroline Kimber appointmented)(Brief Article)
April 30, 2005... Former CACI vice-president Caroline Kimber has joined Wegener DM as group marketing director. She will be responsible for marketing and data strategy. Copyright: Centaur Communications Ltd. and licensors

Central Trains to study travel habits.(Brief Article)
April 30, 2005... Midlands passenger services operator Central Trains is employing MarketDeveloper to understand customers' travel habits. The project involves marketing and sales automation solutions, with the service provider analysing where people travel...

AdLink unveils email database spin-off.(Brief Article)
April 30, 2005... Online media specialist AdLink is launching an email database offshoot called Composite Digital Media, holding 17 million pan-European records. The database is to supply fully opted-in email records from third-party data-owners to run...

Marketscan reveals online ordering to cut downloads.(Brief Article)
April 30, 2005... Business-to-business data provider Marketscan is to enable ordering through its website. The service will remove the need to download software to carry out transactions. The e-commerce facility uses the MS Windows folder hierarchy, so that...

Chordiant offers predictive analysis.(Chordiant Software Inc. provides Predictive Analytics Director)(Brief Article)
April 30, 2005... Chordiant Software is releasing Predictive Analytics Director, which uses proprietary and patent-pending analytical techniques to provide high-quality behaviour models. Developed over 15 years, the solution is specifically designed for...

Acxiom in global Personicx roll out.(Brief Article)
April 30, 2005... Acxiom is rolling out consumer segmentation solution Personicx internationally (DS November). The product, which can be used for cross-border campaigns, combines the information giant's data and assets from the acquisition of Claritas...

Data Locator arm sells loyalty analysis service.(Data Locator Group is launching Kaleidoscope )(Brief Article)
April 30, 2005... Brainbox, the customer intelligence division of Data Locator Group, is launching Kaleidoscope - a service to enable clients to evaluate the impact of satisfaction and loyalty on the value of their business. The product delivers...

CCR Data release identifies wealthy.(Prospect Profiler)(Brief Article)
April 30, 2005... CCR Data is unveiling Prospect Profiler - a group of tagging products to identify high net-worth individuals with significant wealth, property and shares. The tool will help organisations to bolster fundraising and share-gift or legacy...

Autonomy lands data firm NCorp.(mergers and acquisitions)(Brief Article)
April 30, 2005... Autonomy, a global enterprise infrastructure software specialist, has acquired NCorp from private shareholders. The buyout of the structured data-handling company brings the power of Autonomy's Independent Data Operating Layer (IDOL) to...

Experian bolsters Canvasse Opinion.(online omnibus)(Brief Article)
April 30, 2005... Experian has enhanced consumer research service Canvasse Opinion with the launch of an online omnibus to provide fast and cost-effective access to the views of 1,500 adults sourced from a panel of over 100,000 UK consumers. The responses...

No lame excuses - it's crazy not to test.
April 30, 2005... Whatever happened to the art and science of testing? Of course, we've not stopped testing altogether. I bet most people still test-drive a car, and even the water before they step in the bath. In business, however, many companies are willing...

Letter: Data quality is still main issue facing our industry.(Letter to the Editor)
April 30, 2005... What a refreshing monthly magazine you have produced - full of the key attributes of a successful business title: strong, relevant articles, lucid prose, top business input, and a good mixture of ads, jobs and news. Now that I am...

Letter: BPM software firms only have themselves to blame.(Letter to the Editor)
April 30, 2005... A recent survey by PMP Research revealed that one of the primary goals of 74 per cent of the companies surveyed was the desire to achieve end- to-end processes. The same research showed that just 2 per cent of companies plan to use...

Why ABC is no longer as simple as 123.(consumer goods industry)
April 30, 2005... It still amazes me how often I hear people, especially in the marketing world, talking about launching brands for 'the ABC1 market'. This catch- all classification, introduced in the Sixties, represents roughly 55 per cent of all UK...

Slice and dice.(segmentation strategy, database)
April 30, 2005... Choosing an effective segmentation strategy is no easy task. While a value-based, single-segment approach may aid customer retention in a mature market, attitudinal segmentation is especially effective in demand-led, overcrowded sectors. The...

IT group urges chiefs to fight techno crime.(Brief Article)
April 30, 2005... The IT Security Group (ITSG) is calling on senior managers to help in the battle against technology crime, after revealing that half of all European SMEs have fallen prey to a software virus in the past year. Thirty-two per cent of...

ICO attacks DTI for delaying new powers.(Information Commissioner's Office)(Department of Trade & Industry )(Brief Article)
April 30, 2005... The Department of Trade & Industry (DTI) is coming under increasing pressure to give the Information Commissioner's Office (ICO) greater powers. Speaking at a recent DMA (UK) event, ICO assistant commissioner Phil Jones said the body needs...

Free B2B Hub handbook to promote best practice.
April 30, 2005... The B2B Hub, a group of leading organisations from across the marketing industry which encourages B2B direct marketing excellence, has unveiled a new handbook. The updated and redesigned book, launched at the International Direct...

DATABASE SOFTWARE: Tool hardy.
April 30, 2005... The rise of 'dumbed-down' data-management systems has put the power firmly in marketers' hands. But those aiming to feed data in at one end and receive perfect solutions at the other could be in for a shock. The answer, of course, is to...

CASE STUDY: Sun rises to challenge.(Sun Microsystems Inc.)
April 30, 2005... Sun Microsystems hired CRM Technologies to turn its goal of implementing a single, unified marketing model into a reality As one of the world's leading hardware, software and IT services businesses, Sun Microsystems probably needs little...

CUSTOMER MANAGEMENT: Acquired knowledge.(Customer relationship management)
April 30, 2005... While there is no point targeting prospects who are simply deal- chasers, outdated attitudes make it is hard to drop volume metrics in favour of value. A steady realignment of acquisition and retention marketing is required to allow knowledge...

Legal column: LEWIS SILKIN.(interview)(Interview)
April 30, 2005... Q We have been building a database of customer and other mobile phone numbers for several months. We would now like to use it for marketing - can we? A Like email addresses, mobile numbers generally constitute 'personal data' under the...

DAVID REED: Are you caught between ROC and hard place?
April 30, 2005... Peppers and Rogers to take marketing by storm (again), says David Reed To those outside the discipline, marketing often appears to be solely about creativity. Corporate logos and package design, TV ads and mailshots, point-of-sale and...