Data Strategy articles

Recent articles from Data Strategy

EC threat to behavioural targeting worries affiliates.
June 24, 2009... News that the European Commission may revisit the 2002 Privacy and Electronic Communications Regulations (Data Strategy, April 2009) has raised concerns among affiliate networks and digital marketers. In particular, they are worried about the possible need to gain express consent to place a...

NYSE picks Netezza for marketing monitoring.
June 24, 2009... NYSE Euronet is expanding its Netezza data warehouse appliance into daily trading compliance tracking of more than 400 terabytes of information. To meet regulatory requirements, the exchange needs to run dozens of surveillances between the end of each day's trading and the next day's...

Hilton find lost guests with Speed-Trap.
June 24, 2009... Hilton Hotels has deployed Speed-Trap's customer insight software across its website estate to identify and fix problems which could have led to lost custom. The hospitality chain estimates that one issue identified would have cost it over $3 million per year. The company tested a new...

Spotfire release aims for enterprise play.
June 24, 2009... Tibco Spotfire v3.0 is aiming to expand adoption of the in-memory analytics platform across the enterprise through enhanced scalability, load balancing and new connectivity to key operating systems like SAP and Oracle. As a result, the vendor is looking to grow its market beyond...

ICO calls for privacy impact assessments.
June 24, 2009... As part of its push for "privacy by design", the Information Commissioner's Office is issuing a new handbook for companies on how to develop privacy impact assessments. The aim is for organisations to consider how new IT systems or processes for handling personal information will affect...