New Media Age articles from September 2005

New Media Age archives from September 2005

Music licensing body ready to issue permission for podcasts.
September 1, 2005... UK music licensing body the MCPS-PRS Alliance has established a model for licensing music for use in podcasts, unleashing podcasting's potential as a medium for music distribution. Podcasting - which enables users to download and listen to...

Personalisation bad for search firms.(market research on online search companies)
September 1, 2005... Search engine optimisation and affiliate marketing businesses could be hit by a move by the major search engines to personalise Web searches. Yahoo! is leading the way with what it describes as consumers making more searches on the...

BBC to make TV shows available on Web.(British Broadcasting Corp.)
September 1, 2005... The BBC is to make its TV channels available on the Internet for the first time as part of a initiative to give viewers multi-platform and on-demand access to its range of shows. The Corporation's director general Mark Thompson has...

DVLA pushes personalised number plates in The AA deal.(Driver Vehicle Licensing Authority, Advertising Association)(Brief Article)
September 1, 2005... Driver licensing body the DVLA has signed a six-month deal with motoring organisation The AA to push its #80m-a-year personalised number plate business online. The DVLA's search ad will appear in the Route Planner section of The AA's...

Que Pasa to develop C4's mobile content.(Channel Four Television Company Ltd., contract)(Brief Article)
September 1, 2005... Channel 4 has announced the appointment of mobile content agency Que Pasa to develop its mobile presence. The agency will be responsible for developing mobile content and services supporting Channel 4 programming as well as developing...

Peugeot plans global online ad campaign for new 407 Coupe.(Euro RSCG London, contract)(Brief Article)
September 1, 2005... Car manufacturer Peugeot is rolling out a global online ad campaign to promote the launch of its new 407 Coupe in a number of key international territories. The French motor company is developing a digital marketing strategy that will see...

Jamster offers ringtones via red button.(Brief Article)
September 1, 2005... Mobile entertainment portal Jamster has become the first TV advertiser to allow viewers to preview a selection of ringtones by pressing the red button on their remote control. To drive sales of products including the infamous Crazy Frog...

Ribena to revamp site in bid to attract a more adult audience.(GlaxoSmithKline PLC, contract)(Brief Article)
September 1, 2005... Ribena is taking its relaunch online as it continues the search for a more adult audience for its drinks. GlaxoSmithKline, which owns the soft drinks brand, is keen to turn it away from being seen as just a children's drink and has been...

Orange steps closer towards integration with Wanadoo.(Brief Article)
September 1, 2005... Orange and Wandoo have taken the latest steps towards offering an integrated mobile and broadband service, with a new range of services including mobile email on Orange synchronised with Wanadoo broadband. The France Telecom companies, to...

Renault promotes Espace via six-month Times Online deal.(advertising contract)(Brief Article)
September 1, 2005... Renault has formed a six-month partnership with Times Online to promote its Espace people carrier via bespoke branded content, blogs and promotions across the national newspaper's Web site. The focus of the cross-media campaign will be a...

Travelsupermarket improves search offer.(new service from Travelsupermarket.com)(Brief Article)
September 1, 2005... Travelsupermarket.com has introduced a dynamic travel comparison service, allowing users to compare the prices for flights, hotels and car rental across different sites. The service allows users to find the best price for different...

BREAKING: The Folio Society takes first steps into etail.(new service)(Brief Article)
September 1, 2005... The Folio Society, best known for its exclusive illustrated works of literature by the likes of Charles Dickens and Graham Greene, is using the Internet to open itself up to the public for the first time. Until now the society has only sold...

BREAKING: Security firm relaunches with new marketing drive.(G4S Security Services advertising contract with FCBi London for direct mailing)(Brief Article)
September 1, 2005... G4S Security Services has launched an online and offline direct marketing campaign to promote its new identity, after rebranding from Group 4 Securicor earlier this summer. The campaign, created by agency FCBi London, is aimed at senior...

BREAKING: BMI to use Shazam technology in US.(Broadcast Music Inc., Shazam Entertainment Ltd., contract)(Brief Article)
September 1, 2005... US performing rights organisation BMI - which represents Sir Elton John, Eric Clapton and Keane among 300,000 licence-holders - has signed a deal purchasing music recognition technology from UK's Shazam Entertainment. Shazam's technology, which...

IN BRIEF: Cheapflights moves into short breaks market.(Cheapshortbreaks.co.uk launched)(Brief Article)
September 1, 2005... Independent travel site Cheapflights has launched a new site to tap into the growing market for short breaks. Cheapshortbreaks.co.uk offers access to 13,500 short breaks from 125 travel firms, including Thomas Cook, Virgin Holidays and Mark...

IN BRIEF: Orange France creates Zap to build loyalty.(Zap Zone)(contract with Avedya)(Brief Article)
September 1, 2005... Mobile operator Orange France has launched an interactive community portal called Zap Zone in a bid to build loyalty among the teen market. The portal, which has already attracted tens of thousands of members, offers services such as Web and...

IN BRIEF: Nokia's mobile TV trials popular with users.(Brief Article)
September 1, 2005... Consumers have reacted positively to mobile TV in the world's first commercial trials in Finland, according to handset manufacturer Nokia. In a trial that took place between March and June, 500 users accessed mobile TV using the Nokia 7710...

IN BRIEF: Insurancewide signs deal with Interactive Investor.(Interactive Investor International)(Brief Article)
September 1, 2005... Insurance comparison service Insurancewide.com has signed a deal with Interactive Investor, a share trading and personal finance site, to use its insurer search technology. The deal will go live in the first half of September. ...

Auto Trader targets new online audiences in September push.(marketing of Auto Trader Systems Ltd.)(Brief Article)
September 1, 2005... Auto Trader is to start aiming for more niche online audiences after hitting saturation coverage among mainstream car buyers. It's part of a concerted push during September with three online marketing campaigns from the company. ...

The Times runs mobile barcode promotion for HP competition.
September 1, 2005... The Times has become one of the first media owners to run a mobile barcode marketing campaign. The newspaper has partnered with Hewlett-Packard on a promotion that enables readers to enter a competition by 'scanning' a barcode with their...

Wheel to manage Blue Square's activity.(contracts)(Brief Article)
September 1, 2005... Online bookmaker Blue Square is ramping up its online marketing activity over the coming year in an effort to drive traffic to its Web sites. The company has appointed full service digital agency Wheel to handle the promotion of its...

HMV adds in-store gigs to new digital download service.(HMV Digital launched)(Brief Article)
September 1, 2005... HMV is beginning a reinvention of its retail business this month with the launch of its digital jukebox service HMV Digital, which also marks its entry into the original content market. The retailer is planning to sell original recordings...

MSN to open instant messaging service to dynamic advertising.(service upgrade)(Brief Article)
September 1, 2005... MSN is set to open up its instant messaging service to dynamic advertising from next month. The company is preparing itself for a tougher battle in the IM space after Google revealed its first Internet voice service, Google Talk, last...

Online campaign increases Monarch passengers by 50%.(Monarch Airlines Ltd.'s contract with Cheeze)(Brief Article)
September 1, 2005... Low-cost scheduled airline Monarch is ramping up its online marketing spend after a 20-month campaign that is said to have generated over #50m in Internet sales. Monarch has been using pay-per-click search, search engine optimisation...

Hi-Res forms Nanika to focus on next-generation interaction.(Brief Article)
September 1, 2005... Interactive agency Hi-Res has formed a new company, Nanika, to focus on next-generation interaction, such as interactive installations. The agency is working on its first site for Swatch, which is due next month to tie in to the...

Apax funds let Midasplayer plan growth.(investment by Apax Partners Ltd.)(Brief Article)
September 1, 2005... Midasplayer.com, the UK skill gaming company, is planning a period of international expansion after raising fresh funding from private equity firm Apax Partners. The company was set up two years ago by Ricardo Zacconi and Toby Rowland...

IN BRIEF: PlayStation plans viral push for '24: The Game'.(contract with Exposure Digital)(Brief Article)
September 1, 2005... PlayStation has appointed Exposure Digital to develop a pan-European digital campaign to support the release of 24: The Game. The campaign will contain viral elements and a Web site and will be heavily based on the story and characters from...

IN BRIEF: Guava to redesign Great Rail Journeys' Web site.(contracts)(Brief Article)
September 1, 2005... Digital agency Guava has been commissioned to redesign international bespoke rail travel firm Great Rail Journeys' Web site. The specialist travel operator's new site will feature an ecommerce function enabling consumers to book journeys...

IN BRIEF: Match.com launches #3m TV ad campaign.(contracts with Hanft Byrne Raboy and Partners Inc., Monkey Communications and M2M)
September 1, 2005... Dating site Match.com is launching its first TV ad campaign in the UK from next week. The #3m 'Make love happen' campaign will also include radio and print advertising. The ads were devised by New York agency Hanft Raboy and Partners, with...

IN BRIEF: Treasuremytext.com offers SMS blog service.(short messaging service)(Brief Article)
September 1, 2005... A new SMS log service has launched, enabling people to publish their mobile messages online in the style of a blog. Treasuremytext.com lets registered members forward their SMS to the site, when their mobile in- box is full. They can then log...

IN BRIEF: Citroen supports dealers with Global Beach site.(contract with Global Beach Group)(Brief Article)
September 1, 2005... Citroen has launched a new Web site designed by Global Beach to support its dealer network. The Dealer Web Site and Used Car Locator programme will run across the whole Citroen UK dealer network, including sales showrooms, authorised...

IN BRIEF: Player X to distribute 'Croc Mobile' game.(distribution agreement with Morpheme Wireless)(Brief Article)
September 1, 2005... Mobile games publisher and distributor Player X has been appointed by developer Morpheme Wireless to distribute Croc Mobile: Jungle Rumble, its mobile version of the classic console game. Under the two-year deal, Player X will take the game...

IN BRIEF: Dog Digital backs clothes brand via online campaign.(contract with Slater Menswear)(Brief Article)
September 1, 2005... Digital marketing agency Dog Digital has been appointed by UK menswear specialist Slater Menswear to create an online campaign to support the launch of its new Slater Woman brand. The agency has created a data- capture mechanic on the...

Greenroom Digital sets up own record label to develop content.(Greenroom Digital Music formed)(Brief Article)
September 1, 2005... Interactive creative agency Greenroom Digital has launched its own record label in a continuing wider strategy of developing content and other intellectual property as a key strand of its overall offer. The new label, called Greenroom...

Hyundai drives 4x4 range via integrated online ad campaign.(contract with Carlson Digital)(Brief Article)
September 1, 2005... Hyundai is promoting its entire 4x4 range with an integrated online ad campaign that allows potential customers to download a specially created movie. The car manufacturer is this week sending out a teaser mailing in the post driving...

uSwitch signs year-long deal with Express Group.(Express Newspaper Group)(Brief Article)
September 1, 2005... USwitch.com has signed a year-long deal with the Express Newspaper Group to promote its comparison services to the group's readers. From this week, Daily Express, Sunday Express and Daily Star readers will be encouraged to compare and...

Profero joins These Days to widen reach.(partnership)(Brief Article)
September 1, 2005... Digital marketing agency Profero has strengthened its European reach with an exclusive strategic partnership with These Days, a full service digital agency based in Belgium. The deal effectively takes Profero's presence into the...

Fashion chain focuses on Web for autumn marketing push.(a/wear, Splendid, contract)(Brief Article)
September 1, 2005... Irish fashion chain a/wear, part of the Selfridges group, is putting online at the centre of an autumn marketing campaign to push customers into its network of stores across the country. A revamped Web site, which is due to launch...

ANALYST SPEAK: It's a good idea to take steps to protect your IP.(intellectual property)
September 1, 2005... Intellectual property (IP) traditionally comes in four forms: patents, copyrights, trademarks and trade secrets (including customer lists). Each has its own particular uses and mechanisms of protection. In practice, the definition of IP and...

IN BRIEF: TxtLocal offers free inbound keyword service.(Brief Article)
September 1, 2005... SMS marketing site TxtLocal is offering free inbound mobile numbers and keywords to all UK businesses and services. These can be included on marketing material to collect opt-in customers. TxtLocal, which provides a bulk text message service,...

IN BRIEF: Just the Flight provides RSS feed to customers.(really simple syndication)(Brief Article)
September 1, 2005... Online travel agent Just the Flight claims to have become the first in the UK to offer an RSS desktop feed of charter flight information to its customers. Users can select feeds from over 30 destinations served by 27 UK airports and receive...

IN BRIEF: Unilever uses Breeze 5 system from Macromedia.(Unilever Group)(Brief Article)
September 1, 2005... FMCG giant Unilever has selected Breeze 5, a Web conferencing and e- learning system from Macromedia, to drive its training and internal communications. The system will be used for online classroom training and broadcasting of live events,...

Lycos offers sequencing ads to build brand/user relationships.(Lycos Europe)(Brief Article)
September 1, 2005... Lycos is introducing sequencing technology to Europe which will enable advertisers on the portal to control the order in which multiple ad units are served to any particular user. The system uses cookies to identify users as they visit...

Dennis Interactive launches branded toolbars for top sites.(Brief Article)
September 1, 2005... Dennis Interactive is launching branded toolbars for three of its leading sites, Maxim, Auto Express and PC Pro. The new feature is designed to increase user retention and enable Dennis to promote brands, content and services beyond the core...

Pod2Mob enables podcasts on mobile.(Brief Article)
September 1, 2005... US software publisher Pod2Mob is hoping to introduce new audiences to the podcasting phenomenon with the release of an application that lets users listen to podcasts on their mobiles. Pod2Mob's free application effectively turns mobiles...

Mobile data services are most popular among the under-24s.(survey)(Brief Article)
September 1, 2005... Europe's 18-24-year-olds spend the most on mobile data services, according to the Yankee Group's 2005 European Mobile User Survey. Over a third spend more than E5 (#3.40) a month on ringtones and games, compared to a quarter of 35-44...

Business VoIP market forecast to top #2bn by 2008.(Brief Article)
September 1, 2005... The business VoIP market in Western Europe will grow by a third in value by 2008, predicts analyst Datamonitor. Revenues will reach $2.6bn (#1.44bn) in 2008, up from $1.98bn (#1.1bn) this year. The UK will lead Europe in adoption of VoIP...

Local councils certain to miss site standardisation deadline.(Brief Article)
September 1, 2005... Almost four-fifths of all local councils' Web sites won't meet the Government's end-of-year deadline to standardise the way content is presented online, claims public sector technology supplier APR Smartlogik. A new study found that...

IN BRIEF: Big Brother site visits up a quarter on last year.(survey on market share of the company)(Brief Article)
September 1, 2005... Eleven million people logged on to reality TV show Big Brother's Web site between 27 May and 12 August, according to Web analytics company WebTrends. Over 415m pages were viewed over the period, averaging 5m daily. WebTrends found that the...

IN BRIEF: Ebay visited by half of UK Web users in July.(Brief Article)
September 1, 2005... Almost half of UK Internet users visited Ebay in July, according to Web analyst Nielsen//NetRatings. This equates to 10.9m people. The research found that numbers were up by a third on the same period last year. Ebay also received 3m page...

IN BRIEF: ISPs should educate users about viruses.(internet service providers)
September 1, 2005... Almost two-thirds of Britons believe that ISPs should be responsible for educating people about viruses and spam, new research from Internet security company Streamshield Networks has found. 59% of the 1,000 people surveyed felt it was down...

NEWS ANALYSIS: Google gets internet telephony noticed.
September 1, 2005... With the launch of Google Talk, the entrance of the high-profile search brand into the Internet telephony sector could be the boost that it has been waiting for When Google launched its online telephony service Google Talk last week, it...

COMMENT: Applying lessons from online ads to emerging media.(Column)
September 1, 2005... One of the things made plain by the recent spate of agency acquisitions has been that it's harder to do digital than most of the offline advertising community was prepared to admit. Although the big offline agencies probably could build...

Remember to check the small print when signing up to RSS.(really simple syndication)
September 1, 2005... PAISNER ON THE LAW RSS (Really Simple Syndication) is now widely used as a method of delivering news or other Web content to users. Increasingly, commercial deals are revolving around RSS, often without an appreciation of the legal issues...

Letter: Don't put all your eggs in the broadband TV basket.(Letter to the Editor)
September 1, 2005... Your broadband TV feature 'See yourself on TV' (NMA 25.08.05) made interesting reading. However, the debate over the relationship between broadband TV and conventional digital TV is a contentious one. The fact is that setting up a...

Letter: Working together to track campaign performance.(Letter to the Editor)
September 1, 2005... I'm writing in response to your news story in which Nic Howell discussed the upcoming behavioural product Selector being launched by MediaBrokers (Technology, NMA 25.08.05). This brought up a number of issues which we at Advertising.com have...

OPINION: A networked world means opportunities to embrace.(Column)
September 1, 2005... I recently read an interesting comment by Thomas Friedman, foreign affairs correspondent at The New York Times. He said: "We just had an election at a time when the world basically went from vertical to horizontal and nobody talked about it....

AD WATCH: John Lewis engages parents and big kids with interactivity.(John Lewis Partnership PLC contract with advertising agency)
September 1, 2005... The Starburst campaign promotes a Web-based TV channel called Mouthwateringtv. It has a game that you play inside a waterslide, complete with deathly sound effects if you venture too far off the side. It was a bit ropey on my Mac but actually...

PROFILE - ALASTAIR DUNCAN: Advisory role.(Biography)
September 1, 2005... MRM Partners CEO Alastair Duncan tells Susie Harwood about the importance of encouraging emerging media as the agency prepares to open a test lab in Hollywood In Hollywood, everyone has a dream. For marketing agency MRM Partners, it's to...

STRATEGIC PLAY - Yell.com: Mellow yellow.(Company Profile)
September 1, 2005... The online directory market is a massively growing industry as search becomes one of the major uses of the Internet. Greg Brooks finds out how Yell.com has evolved The days when you picked up the Yellow Pages for anything you needed may...

AD PLACEMENT: Bad neighbours.
September 1, 2005... Because of the unpredictability of places like chat rooms and P2P sites, advertisers are reluctant to be seen there. What can be done to allay their fears, asks Nic Howell? It was every brand's nightmare. In the US in June, a Houston TV...

LYCOS ASSURES CHAT ROOM SAFETY.(management of the safety of the discussion group)
September 1, 2005... Chat has always been a problematic area on the Internet. Ever since Microsoft closed its newsgroups in 2000, freewheeling discussion forums have been edged out to the fringes of the commercial Web. Two years ago, MSN and AOL shut down...

WIRELESS: Mobile messaging.(use of internet advertising in advertising agencies)(Panel Discussion)
September 1, 2005... Operators, agencies and media owners debate the issues facing mobile advertising: its forms, how it fits with content, and if agencies understand it. Justin Pearse reports NMA: Is there a problem with lack of inventory on mobile portals?...

WIRELESS: Just accept that consumers want to pay per download.
September 1, 2005... The latest moves to protect consumers from unwanted subscription services were unveiled recently. The initial steps taken to curb subscriptions in January were in the right direction, but fell well short of a solution. Progress has been made,...

WIRELESS: Peugeot gets suitably surreal but asks too many questions.(peugeot.co.uk)(Product/Service Evaluation)
September 1, 2005... SITE REVIEW: Peugeot 1007 Text `easy' to 81007 Client: Peugeot Agency: Marvellous Mobile Platform: WAP After the fantastically surreal Peugeot 1007 TV ads, I was really looking forward to seeing if the TV and Web campaign...

Moves: Code Computer Love.(Ste Brennan appointed)(Brief Article)
September 1, 2005... Manchester-based digital communications agency Code Computer Love has appointed Ste Brennan as technical consultant. He previously worked at Moonfish, and will work across Code's Nokia, BUPA, Kimberly Clark and Sharwood's accounts,...

Moves: Cheapholidaydeals.(Alison Jago appointed)(Brief Article)
September 1, 2005... Alison Jago, former national sales manager for P&O Stena Line, has been appointed head of sales for UK travel price comparison site Cheapholidaydeals. Jago will be responsible for working with the company's existing holiday partners as well as...

Moves: The Cloud.(Geoff Unwin appointed)(Brief Article)
September 1, 2005... European Wi-Fi provider The Cloud has appointed Geoff Unwin as company chairman. Formerly CEO of IT management and consultancy company Cap Gemini, he has worked in technology, retail and media companies for more than 30 years. Keith Joseph...

Moves: Yahoo! Europe.(Mark Chippendale appointed)(Brief Article)
September 1, 2005... Yahoo! Europe has taken on Mark Chippendale in the newly created role of regional VP of media sales. He will be responsible for the company's overall sales strategy. Chippendale joins from Sky Media where he was director of sales. ...

Moves: The Press Association.(Robert Freeman appointed)(Brief Article)
September 1, 2005... The Press Association has appointed Robert Freeman as deputy head of multimedia editorial. He joins the national news agency from the BBC, where he worked for the News and Nations & Regions divisions as a technology manager, developing...

Moves: EHS Brann.(Mike Sims appointed)(Brief Article)
September 1, 2005... Mike Sims has joined online direct marketing agency EHS Brann as managing partner of its London agency. He will be responsible for all client services decisions. Sims most recently worked as a consultant and has also held posts at agencies...

Moves: Enhance Media.(Damian Routley appointed)(Brief Article)
September 1, 2005... Enhance Media, the online recruitment communications consultancy, has hired Damian Routley as account director. He joins from recruitment ad agency TCS, where he most recently held the post of group media manager with responsibility for...

Moves: Jamkit.(Kate Huntington appointed)(Brief Article)
September 1, 2005... Charity-focused Web development company Jamkit has appointed Kate Huntington as new business manager. She will be responsible for developing a marketing strategy for the agency. Huntington previously worked for Tate Members, the art gallery's...

Moves: Napster.(Bettina Maul appointed)(Brief Article)
September 1, 2005... Digital music service Napster has appointed Bettina Maul as marketing director to oversee its German operation. She was formerly a senior account manager at ad agency Young & Rubicam in Frankfurt. Copyright: Centaur Communications Ltd....

SITE INSPECTION: British Library Turning The Pages.(bl.uk/turningthepages)(Brief Article)(Product/Service Evaluation)
September 1, 2005... British Library Turning The Pages bl.uk/turningthepages Owner: The British Library Agency: Armadillo Systems Content 18/25 Usability 21/25 Branding 17/25 Monetisation 16/25 Total 72/100 The...

SITE INSPECTION: Parasol Kennels.(parasolkennels.co.uk)(Brief Article)(Product/Service Evaluation)
September 1, 2005... Parasol Kennels parasolkennels.co.uk Owner: Parasol Kennels Agency: Pixelwork Content 22/25 Usability 20/25 Branding 18/25 Monetisation 7/25 Total 67/100 You don't come across many animal...

SITE INSPECTION: Clickmusic.(clickmusic.com)(Brief Article)(Product/Service Evaluation)
September 1, 2005... Clickmusic clickmusic.com Owner: Sonic Network Agency: Thoughtbubble Content 10/25 Usability 15/25 Branding 18/25 Monetisation 18/25 Total 61/100 The revamped Clickmusic site aims for fans of...

FULFILMENT: firebox.com.(Brief Article)(Product/Service Evaluation)
September 1, 2005... firebox.com Founded: Started as Hotbox.co.uk in 1998, changing to Firebox a year later. Selection: More boys' toys than you can shake a Star Wars Force FX Lightsaber at. There are around 550 gadgets and toys, ranging from Aagramn...

NMA EXPLAINS ONLINE RETAIL: FOLLOW THE CUSTOMER.(New Media Age)(retail industry relation with the customers)
September 1, 2005... As consumers flock online, retailers can no longer ignore the Web. But at the same time they must ensure that their ecommerce activities are fitted to their customers' needs, says Nedstat's Linda McDougall Consumers appear to be...

NMA EXPLAINS ONLINE RETAIL: DEALING WITH CUSTOMERS.
September 1, 2005... The core of any business is its customers, and with ecommerce there's a range of techniques to make sure they're satisfied, finds Greg Brooks Customer relationship management (CRM) is one of the buzzwords of the online world. It's...

NMA EXPLAINS ONLINE RETAIL: WEB ANALYTICS.
September 1, 2005... Recording and studying data on how your customers interact with your ecommerce web site enables you to serve them better, says Clare Goff Web analytics has become a key tool in the armoury of ecommerce operators, both large and small....

NMA EXPLAINS ONLINE RETAIL: FULFILMENT.
September 1, 2005... A crucial aspect of selling online is getting purchases to the customer. Greg Brooks examines the issues of delivering physical and digital goods The basis of any good online retail business is meeting a few key targets: getting the...

NMA EXPLAINS ONLINE RETAIL: ROYAL MAIL DELIVERY OPTIONS.(New Media Age)
September 1, 2005... After you've sorted out issues with packaging, you must decide how to deliver your goods. The following are the options provided by Royal Mail. Other providers, such as UPS or DHL, offer competing services. PACKETPOST Choose between...

NMA EXPLAINS ONLINE RETAIL: UPCOMING TECHNOLOGIES.(New Media Age)(ecommerce in retail stores)
September 1, 2005... Without physical stores, ecommerce businesses are having to find new ways to let customers sample their products, discovers Clare Goff The ecommerce sector's tenth birthday celebrations this year have found specialists in the area delving...