New Media Age articles from October 2005

New Media Age archives from October 2005

Google stands firm on decision to shelve agency commission.
October 6, 2005... Search giant Google is toughing out industry reaction to its abolition of agency commission, after its announcement last week drew condemnation from key suppliers amid fears of a shake-out in paid search. As of 1 January 2006, Google will...

BSkyB enables shopping via iTV ads.
October 6, 2005... TV viewers will for the first time be able to use their remote control to purchase the products they see advertised on screen, using a new service about to be launched by BSkyB. The t-commerce initiative has the potential to transform the...

Branded content favoured by advertisers.(advertising of consumer goods industry)
October 6, 2005... Advertisers are turning to branded content in a bid to reach broadband consumers who are spending increasing amounts of time online, according to new IAB figures. But FMCG advertisers are still lagging behind other sectors in their...

MEASUREMENT STILL HOLDING BACK ONLINE ADVERTISING.(marketers surveyed)(Brief Article)
October 6, 2005... The question of measurement is also seen as a key barrier to online ad spend in an Enders Analysis report released this week for the European Interactive Advertising Association. While 81% of marketers questioned for the EIAA Marketer's...

Incepta Online to pull all its agencies into single brand.(Brief Article)
October 6, 2005... Digital marketing group Incepta Online is to cull all but one of its agency brand names, including JKD and MarchCom, in a wide-ranging overhaul of its business. Rich-media specialist Tangozebra is set to avoid the chop and open its first...

Citroen takes iTV viewers behind Happy Days ad.
October 6, 2005... The Fonz and other characters from classic American sitcom Happy Days are being revived in a major new iTV advertising campaign promoting the revamped Citroen C3. In its third and largest red-button push to date, the car manufacturer is...

Pathe plugs movie mobile content in TV ad.(Pathe Films's contract with Channel 4 Television Co.)(Brief Article)
October 6, 2005... Pathe Films has launched a campaign across the entire UK commercial TV network aimed at encouraging viewers to download exclusive video content to their mobile phones. Pathe commissioned Channel 4 to develop a shortcode with a call-to-...

Orange weighs up sub-brands in wake of Wanadoo merger.(Brief Article)
October 6, 2005... France Telecom is considering launching a series of sub-brands for Orange, once its ISP brand Wanadoo gets folded in next year. Eric Abensur, CEO of Wanadoo UK, confirmed that the company was considering a number of alternatives, including...

SonyBMG utilises Web and mobile for Will Young release.(Will Young)(contract with Ten4 Design)(Brief Article)
October 6, 2005... SonyBMG is driving the autumn release of Will Young's latest album with a major integrated digital push that covers both online and mobile. The push involves a brand new site which the artist has played a key role in helping to develop,...

Wonderbra runs first Internet ads to reach younger women.
October 6, 2005... Sara Lee is launching its first ever online campaign for underwear brand Wonderbra to woo younger women and escape the 'Hello boys' legacy of its previous outdoor campaigns. The campaign aims to raise awareness of Wonderbra's new Wonder...

Eurostar push targets business travellers.(advertising campaign)(Brief Article)
October 6, 2005... Eurostar is targeting business travellers online with a campaign to push its Business Premier service. Online banners by digital agency Glue attempt to persuade customers that using the train is a lot easier and smoother than travelling by...

BREAKING: National Lottery puts instant-win game online.(service launch)(Brief Article)
October 6, 2005... The National Lottery is adding a Weekly Payout Instant Win scratchcard to its portfolio of online games. Players have to register for an account at national-lottery.co.uk to play and have the chance of winning #1,000 a week for a year. The...

BREAKING: Charity launches site on back of major movie.(The Constant Gardener Trust)(Brief Article)
October 6, 2005... A new charity Web site is being launched to support the communities in Kenya where the majority of filming took place for the forthcoming Ralph Fiennes and Rachel Weisz movie The Constant Gardener. Designed by digital agency Graphico New...

BREAKING: Two Way TV integrates 3G clips into TV shows.(Brief Article)
October 6, 2005... Two Way TV has developed new digital technology that allows broadcasters to integrate viewer-generated 3G video clips into their programming. The company has extended its existing Simcast SMS and MMS services to include 3G in a move that will...

BREAKING: Textamerica adopts Tribes for easier blogging.(contract with Alatto Technologies Ltd.)(Brief Article)
October 6, 2005... Textamerica, the largest mobile blogging company in the US, has adopted Alatto Technologies' Tribes application for its Quick Surf service. The new service will enable Textamerica's 200,000 bloggers to navigate blog content and discover the...

IN BRIEF: NTL confirms #6bn takeover of Telewest.(TeleWest Communications PLC)(Brief Article)
October 6, 2005... NTL officially announced its merger with rival Telewest this week, creating a cable TV platform big enough to rival BSkyB and Freeview. NTL's #6bn takeover of Telewest will position the new company as the second largest pay-TV provider behind...

IN BRIEF: Channel 4 kicks off Internet-only broadcasts.(service launch by Channel 4 Television Co.)(Brief Article)
October 6, 2005... Channel 4 has commissioned its first series of Internet-only TV programmes, covering cars, music and film, to appear within the appropriate sections of its Web site. The first show to go live this week is a 15-minute review of the Frankfurt...

IN BRIEF: Toptable.co.uk creates booking tool for i-mode.(Brief Article)
October 6, 2005... Restaurant site Toptable.co.uk has developed a mobile booking tool for O2's i-mode service, launched last weekend. The site's mobile service will be free to use and allows bookings in restaurants across the UK as well as in Dublin, Paris and...

IN BRIEF: Figures show boom in digital music sales.(Brief Article)
October 6, 2005... Global digital music sales tripled in the first half of 2005 compared with the same period last year, according to the International Federation of the Phonographic Industry (IFPI). The record industry trade body claims Internet and mobile...

IN BRIEF: Ex-Peoplesound execs launch DVD exchange.(service launch by Swopex)(Brief Article)
October 6, 2005... A site has been launched allowing members to swap their unwanted DVDs for new discs. Swopex has been set up by Simon Miller and Martin Turner, former senior executives from music site Peoplesound.com. If successful, the exchange could prove a...

Agencies vie for place on COI roster as digital spend rockets.(United Kingdom. Central Office of Information's contracts with marketing industry)(Brief Article)
October 6, 2005... The Central Office of Information (COI) has received more than 250 applications from digital agencies to be on its consolidated digital roster for 2006. The government agency is expected to reveal the names of the agencies on the hotly...

Vodafone introduces new viral zone to Vodafone Live! range.(Brief Article)
October 6, 2005... Vodafone is adding a new viral zone to Vodafone Live! next week as part of its drive to engage subscribers in P2P services and drive MMS revenues. The Viral Zone will be managed by mobile content provider FoneStarz Media and will feature...

Channel 4 launches viral ad competition.(services of Channel 4 Television Co.)(Brief Article)
October 6, 2005... Channel 4's Ideas Factory, the initiative to help aspiring creatives, is launching a nationwide competition to find the best viral email ad produced by a UK agency during 2005. The broadcaster has teamed up with digital agency DS Emotion,...

Wippit campaign seeks to increase digital music users.(advertising)(Brief Article)
October 6, 2005... Digital music service Wippit is launching its first ever above-the-line campaign on London Underground to reach new consumers who are yet to commit to online music. Wippit will be pushing its Unlimited Subscription service from the last...

MTV plans animated series for broadcast solely over mobile.(MTV Networks Inc.'s contract with Stickee)(Brief Article)
October 6, 2005... MTV is close to launching a series that will only appear on mobile phones. In one of the most significant moves yet by a TV company using the mobile channel, it will be a standalone series rather than a spin-off from an existing TV...

Buena Vista uses infra-red posters to promote footie film.
October 6, 2005... Football film Goal! is being pushed through an infra-red poster campaign developed by agency Feref Digital. The poster campaign to promote the film, which was released at the weekend, is running at JCDecaux bus shelter sites around the...

Kuoni Travel signs up Fortune Cookie to revamp group sites.(Brief Article)
October 6, 2005... Kuoni Travel, one of Europe's largest travel companies, has appointed design & build agency Fortune Cookie to rework the online presence of all the brands in its specialist travel division. The six-figure, three-year contract was awarded...

Bounty builds site to attract client brands.(Brief Article)
October 6, 2005... Young family marketing channel Bounty is launching a client-facing Web site that aims to help promote the services it offers brand owners. The site, being built by Manchester digital marketing agency Code Computer Love, will encourage...

IN BRIEF: Tartan Films backs Guy X release with online blitz.(contract with Franki & Jonny)(Brief Article)
October 6, 2005... Film distributor Tartan Films has launched one of its biggest online promotion campaigns for a film to date, to support the forthcoming black comedy Guy X. The film, starring American Pie's Jason Biggs and Solaris star Natascha McElhone, is...

IN BRIEF: Public Creative handles site for Jade Goody show.(contract with LivingTV)(Brief Article)
October 6, 2005... Digital agency Public Creative has developed a microsite to support the launch of Flextech and Telewest channel LivingTV's reality series Jade's Salon. The site will feature highlights from the show, which stars ex-Big Brother contestant...

IN BRIEF: Building society unveils improved Web site.(Norwich and Peterborough Building Society's contract with Ware Anthony Rust)(Brief Article)
October 6, 2005... Norwich & Peterborough Building Society has launched a Web site, designed by agency Ware Anthony Rust. The site is designed to be faster and smarter than the Society's previous site, with improved navigation and accessibility. Ware Anthony...

IN BRIEF: Orange adds nine channels to TV service.(Brief Article)
October 6, 2005... Orange is doubling the number of channels available on its Orange TV service, which was launched earlier this year. The mobile company has added a live cricket channel covering the ICC Super Series as one of nine new channels, bringing the...

IN BRIEF: Play wins Marks Barfield site redesign work.(contract with Marks Barfield Architects)(Brief Article)
October 6, 2005... M&C Saatchi partner digital agency Play has won a two-way pitch for the brief to redesign the Web site of London Eye architects Marks Barfield. Work has already started on the project, which aims to create a site that visually integrates...

IN BRIEF: Volvo Ocean Race brings out magazine-style site.(Brief Article)
October 6, 2005... The Volvo Ocean Race has launched a Web site developed by agency Incepta Online. The site, designed to have a magazine feel, will feature daily news stories, pictures, interviews and reports, as well as a regular email newsletter. A...

IN BRIEF: Player X attracts #4m in venture capital drive.(investments by Bullion International and Arts Alliance Ltd.)(Brief Article)
October 6, 2005... London-based mobile games publisher and distributor Player X has raised $7m (#3.98m) in its first round of venture capital funding. Among those investing are Arts Alliance and sports rights company Bullion International. Bullion - founded by...

Five expands red-button range to boost interactive TV strategy.(contract with Tamblin)(Brief Article)
October 6, 2005... Five is gearing up to launch a range of red-button applications across key parts of its programme schedule as part of the next phase of its fledgling interactive TV strategy. The broadcaster is planning to add interactive functionality to...

Cineworld takes on Souk to handle ongoing online project.(Brief Article)
October 6, 2005... Cineworld, the UK's second largest cinema chain, has hired Souk to create its new online presence. The company, which also includes the UGC chain, has 77 cinemas with almost 800 screens, putting it just behind the market leader Odeon. ...

Pure picks up 20 top account wins.(Brief Article)
October 6, 2005... Brighton-based email and SMS marketing company Pure has doubled in size following 20 high-profile account wins. Smoothie brand Innocent Drinks, FTSE Group, high-street optician D&A and global recruitment consultant Harvey Nash are among...

Audi offers glimpse of Q7 model online.(Brief Article)
October 6, 2005... Audi is promoting the launch of its Q7 sport utility vehicle (SUV) with an online teaser campaign providing users with snapshots of the car ahead of its UK debut next year. The push comprises expandable banners and skyscrapers that let...

Wallace & Gromit star records personalised e-card greetings.(services of Peter Sallis)(Brief Article)
October 6, 2005... Actor Peter Sallis of Wallace & Gromit fame has lent his voice to an online marketing campaign to support the plasticine pair's feature film debut. The UIP film, Wallace & Gromit: Curse of the Were-Rabbit, is released in UK cinemas on...

ANALYST SPEAK: IPTV will be more than just digital TV online.(internet protocol television)
October 6, 2005... If you thought there was already enough competition in digital TV, it's about to get even more intense. As the recent IBC convention in Amsterdam showed, telephone and broadband companies across Europe are preparing to launch their own...

IN BRIEF: Receptional enables pay-per-click for Yell offshoot.(contract with Mediachain)(Brief Article)
October 6, 2005... Search specialist Receptional is providing a new Web-based pay-per- click management platform to Mediachain, a Yell breakaway company formed to help local businesses to tap into the online search market. The platform has been personalised to...

IN BRIEF: Chelsea FC delivers PA photos to fans' mobiles.(Chelsea Football Club's contract with Press Association's Empics)(Brief Article)
October 6, 2005... Premiership football team Chelsea FC is delivering photos taken by Press Association sports photographers to fans' mobile phones during matches. The ShootLive technology from the PA's licensing arm Empics delivers captioned photos in under 60...

IN BRIEF: Valista enables payment both on- and off-portal.(Valista OffersPlus launched)(Brief Article)
October 6, 2005... Online payment technology company Valista has introduced what it claims is the first dual-model payments and offer management technology. This will allow the selling of premium content and services both on- and off- portal. OffersPlus enables...

Opera Telecom launches SMS PIN-based payment system.(short messaging service, personal identification number)(Brief Article)
October 6, 2005... Mobile services company Opera Telecom is extending its white-label services with an SMS PIN payment system for premium Web content and Opus, a tool that lets companies produce their own mobile marketing campaigns. To use the SMS PIN...

DoubleClick brings search ad management tool to Europe.(DART Search launched)(Brief Article)
October 6, 2005... Online advertising solutions company DoubleClick is rolling out its DART Search tool into Europe, following a US release in August. DART Search allows marketers to track and optimise paid search campaigns across multiple engines from a...

iBahn heightens Wi-Fi security.(Brief Article)
October 6, 2005... Secure broadband provider iBahn has launched what it claims is the first public Wi-Fi Protected Access (WPA) network in the UK. WPA offers increased security on public Wi-Fi networks by constantly encrypting data traffic on the air link...

Email marketing is first choice for Euro firms' Web campaigns.(Brief Article)
October 6, 2005... Email marketing is the most frequently used digital marketing method among European businesses, according to the first digital marketing benchmark survey from Knexus Community. The European business network found that 40% of the 50...

IM use still skewed to youth and main portals.(instant messaging)(Brief Article)
October 6, 2005... Four in five 16-17-year-olds in the UK use instant messaging, according to findings from Forrester Research. But the analyst's 'Instant Messaging in the UK' report claims that while IM use is rife among teenagers, the number halves among...

IN BRIEF: Online sales surge as high street stagnates.(reports of Interactive Media in Retail Group)(Brief Article)
October 6, 2005... Online sales rose by almost a third in the year to August 2005, while high street sales barely grew, claims new research from the Interactive Media in Retail Group (IMRG). Online sales jumped by 31% while, according to the National...

IN BRIEF: Martians beat Darth Vader to top pirate spot.(statistics of movie piracy)(Brief Article)
October 6, 2005... Tom Cruise summer blockbuster War of the Worlds overtook Star Wars Episode III: Revenge of the Sith as the most pirated movie online in August, according to statistics from Internet security company BayTSP. 51,291 copies of War of the Worlds...

IN BRIEF: Virus-carrying emails drop below 2% of traffic.(Brief Article)
October 6, 2005... The number of virus-infected emails fell for the third consecutive month in September, according to email security company Blackspider Technologies. 1.75% of all UK emails carried viruses during the month, against 2.01% in August, the research...

NEWS ANALYSIS: Search sector shaken by Google decision.
October 6, 2005... Google's announcement that it will end agency commission in the New Year has sent shockwaves through the European search sector and could bode ill for some agencies Seven is an important turning point in one's life. The Jesuits believed...

GOOGLE'S EUROPEAN THIRD-PARTY PROGRAM.(Brief Article)
October 6, 2005... From 1 January 2006, Google will replace agency discounts with a new best-practice programme, the European Third-Party Program. The scheme is optional and doesn't involve any discounting of the Google advertising model. Google says this is a...

WILL GOOGLE'S NEXT MOVE BE INTO WEB ANALYTICS?(analysis on acquisition of Urchin)(Brief Article)
October 6, 2005... In May this year, Google completed its purchase of US Web analytics firm Urchin. For conspiracy theorists, this acquisition is proof that Google's desire to increase take-up of search marketing will be achieved at the expense of intermediaries....

COMMENT: There's no escape from interactivity in advertising now.(Column)
October 6, 2005... Another set of Internet Advertising Bureau figures, another milestone passed for the online advertising industry. According to the IAB/PWC Online Adspend study published this week, spending on online advertising reached #490.8m for the first...

Don't stifle innovation when seeking to protect IP rights.(security measures for intellectual property of music industry)
October 6, 2005... FELL ON GOVERNMENT The threat to intellectual property rights (IPR) is increasingly making headlines, and with the deadline for transposing the EU Directive on the enforcement of IPR looming, things are looking choppy on the high seas...

Letter: Gauging the success of search engine marketing.(Letter to the Editor)
October 6, 2005... Search engine marketing (SEM) is undoubtedly a boom industry. Its significance is confirmed by the increasing amount of money being spent on it. Consequently, there has been a plethora of SEM boutique agencies springing up to help online...

Letter: What does future hold for digital specialists?(Letter to the Editor)
October 6, 2005... I read with great interest Yinka Adegoke's leader about how far the Internet has moved beyond Sir Tim Berners-Lee's original vision. The marketing landscape has been fractured by the opportunities presented by future marketing. The canvas...

OPINION: New business models needed as consumers take command.(Column)
October 6, 2005... What happens when both the supply and demand structures that have served us so well over the last 50 years start to simultaneously decouple from our most recent past? Well, we get a revolution or a 'gradually evolving act of liberation'. And...

AD WATCH: Vonage hopes to convert many by evangelising about VoIP.(use of voice over internet protocol for advertising)(Macmillan Cancer Relief)
October 6, 2005... Macmillan Cancer Relief has been running The World's Biggest Coffee Morning every year for 15 years. I believe this imaginative initiative raises something in the order of #5m a year for a deserving cause. But you'd be hard pressed to know...

PROFILE - SURANGA CHANDRATILLAKE: Big prospects.(Blinkx)(Biography)
October 6, 2005... Suranga Chandratillake believes a small firm like Blinkx is best placed to adapt to the changing nature of search - as long as it stays independent, he tells Greg Brooks Suranga Chandratillake, co-founder of Blinkx, says that in three...

STRATEGIC PLAY - CARTOON NETWORK: Animated play.(new gaming services)
October 6, 2005... Realising kids want to play with their favourite characters, not just read about them, Cartoon Network has put games at the forefront of its thinking, finds Sean Hargrave Nearly a year ago the digital team at Cartoon Network came to the...

PODCASTING: Sound proposition.(use)
October 6, 2005... Podcasting may be getting headlines, but does it have any viable, profitable use as a business medium? Guy Clapperton examines the possibilities and problems Podcasting is a brilliant piece of accidental marketing. You don't need an iPod,...

PODCASTING FOR BEGINNERS.(new software Audacity)(Brief Article)
October 6, 2005... If you have some Web space and want to dabble with podcasting to understand the medium more, then it's simple to get started. You need a microphone and software with which to record your words and save them as an audio file to put them onto...

WIRELESS: Doing it yourself.
October 6, 2005... Users are taking control of the content available over mobile, creating and distributing their own. But this doesn't mean there's no room for brands, finds Peggy Anne Salz The mobile content industry may like to assume that users are...

WIRELESS: NOKIA LIFEBLOG: MAKING BLOGS MULTIMEDIA.(new product)
October 6, 2005... Blogging is a medium whose overwhelming popularity is credited to how simple and easy it has made publishing text on the Internet. Now the excitement is all about publishing and sharing experiences using mobile devices to capture life as it...

WIRELESS: Why is mobile marketing struggling to get beyond SMS?(analysis)
October 6, 2005... While some major brands have still to lose their mobile virginity, many others have run SMS promotions. There's a lot to be said for keeping things simple, but what of newer technologies that have emerged in the last couple of years? What's...

WIRELESS: OkeMob mobile karaoke service has much to sing about.(Product/Service Evaluation)
October 6, 2005... SITE REVIEW: OkeMob Test `oke' to 80808 Client: WapFly Platform: Java, WAP Forget ringtones, everyone has one. And if mobile personalisation is all about me and how my phone makes me look, then grabbing the nearest gorgeous...

Moves: Wheel.(Nikki Willoughby, Una Carney and Johanne Scott appointed)(Brief Article)
October 6, 2005... Full service digital agency Wheel has added to its media and marketing departments. Nikki Willoughby moves from rival Tribal DDB where she was online planner/buyer while Una Carney joins from Mindshare's digital arm mOne. Meanwhile Johanne...

Moves: Optimistic Media.(Richard Hearsey and Paul Tremain appointed)(Brief Article)
October 6, 2005... Optimistic Media has hired two staff to oversee content on interactive TV channel Quiz Nation. Richard Hearsey, ex-head of worldwide development at Pearson Television Productions, joins as executive producer (production), while Paul Tremain,...

Moves: 141 Worldwide.(Kate Preece appointed)(Brief Article)
October 6, 2005... Below-the-line digital agency 141 Worldwide has appointed Kate Preece as digital account director. She moves from Australia having previously worked in England for WPP agency XM London. Copyright: Centaur Communications Ltd. and licensors...

Moves: DGM UK.(Simon Trigg appointed)(Brief Article)
October 6, 2005... Online marketing agency DGM UK has hired Simon Trigg as MD. Having previously worked for Microsoft, Netscape and Cable & Wireless, he joins from messaging specialists Wirefast where he was head of sales. Copyright: Centaur Communications...

Moves: Fli.(Steve James appointed)(Brief Article)
October 6, 2005... FLi, the interactive arm of The Football League, has hired former Freeserve (now Wanadoo) business development manager Steve James as commercial manager. He's tasked with finding new business and managing relationships with the clubs of The...

Moves: Crystal Guides.(Paul Mead promoted)(Brief Article)
October 6, 2005... Paul Mead has been promoted from commercial director at online consumer guide UK Net Guide to CEO of the guide's parent company, Internet media group Crystal Guides. He will manage all of the group's businesses including UK Net Guide, search...

Moves: WebObjective.(Jonathan Watts appointed)(Brief Article)
October 6, 2005... Web site positioning company WebObjective has recruited former Colt Telecommunications MD Jonathan Watts as chairman. He's also president of Hutchison Network Services and a non-executive director of Alliance & Leicester. Copyright:...

Moves: Dennis Interactive.(Jonathan Asfaw, Jenny Sinnot and Elaine de la Cruz promoted)(Brief Article)
October 6, 2005... Dennis Interactive, the online publishing group, has promoted three sales staff. Jonathan Asfaw moves from Mac User to become group ad manager at Dennis Interactive while Jenny Sinnot is promoted from account manager to deputy ad manager....

Moves: Opera Telecom.(Peter Charlesworth promoted and Gary Corbett appointed)(Brief Article)
October 6, 2005... Mobile services company Opera Telecom has promoted former director of operations Peter Charlesworth to UK MD. Gary Corbett, owner of Opera Telecom, becomes CEO as the company aims to develop business abroad. Copyright: Centaur...

Site inspection: Thomson Local.(thomsonlocal.com)(Brief Article)(Product/Service Evaluation)
October 6, 2005... Thomson Local thomsonlocal.com Owner: Thomson Directories Agency: in-house Content 18/25 Usability 20/25 Branding 23/25 Monetisation 20/25 Total 81/100 Thomson Directories is...

Site inspection: The Belvedere.(thebelvederecambridge.co.uk)(Brief Article)(Product/Service Evaluation)
October 6, 2005... The Belvedere thebelvederecambridge.co.uk Owner: Highland Homes Agency: Folk Content 17/25 Usability 22/25 Branding 22/25 Monetisation 19/25 Total 80/100 The Belvedere in...

Site inspection: Pascal Jewellery.(pascal-jewellery.com)(Brief Article)(Product/Service Evaluation)
October 6, 2005... Pascal Jewellery pascal-jewellery.com Owner: Pascal Jewellery Agency: idesign Content 15/25 Usability 12/25 Branding 10/25 Monetisation 25/25 Total 62/100 Pascal Jewellery...

Fulfilment: villagehealth.co.uk.(Brief Article)(Product/Service Evaluation)
October 6, 2005... villagehealth.co.uk Founded: 2004 Selection The Web site of a beauty salon in Cheshire, this online shop sells a selection of beauty ranges such as St Tropez and Creative Nail Design that are used in the salon itself. ...

Sales houses agree on plan to protect against rogue networks.
October 13, 2005... The UK's leading sales networks are drawing up plans for a code of conduct for ad sales on 'blind' networks, to prevent a potential backlash from brand owners and agencies whose campaigns accidentally feature on peer-to-peer services and...

Sky cuts iTV ad prices to woo brands.(Sky Interactive Ltd.)
October 13, 2005... Sky is preparing to slash the price it charges advertisers to capture audience data through an iTV campaign by 50% or more, in a move it's hoped will prompt major FMCG brands to invest in the medium. NMA revealed earlier this year that...