New Media Age articles from May 2006

New Media Age archives from May 2006

Coke focuses on user content in digital World Cup promotion.
May 4, 2006... Coca-Cola has embraced user-generated content as part of a major digital marketing drive to promote its sponsorship of the World Cup. The FMCG giant has created a branded football portal giving consumers the chance to win World Cup tickets...

ITV plans interactivity from the outset.
May 4, 2006... ITV has begun commissioning a raft of primetime TV shows that will have interactivity integrated from the very start of the production process. The UK's largest commercial broadcaster is implementing a 360-degree commissioning strategy...

Maxim puts mobile content at centre of global beauty contest.(Brief article)
May 4, 2006... Men's magazine Maxim has launched its largest global digital initiative to date. Beauty contest Miss Maxim is running across all of its 32 franchise editions in 40 countries. The contest will run until autumn, giving entrants the chance...

Digital agency Dais hires extra staff for rising online workload.(Mark Urey, Jon Biggs, Andy O'Caroll appointed)(Brief article)
May 4, 2006... Dais, the digital arm of integrated agency Archibald Ingall Stretton, has expanded its team in order to cope with the increase in demand for digital work from new accounts won by Archibald Ingall Stretton. Half of all accounts won by...

Doors and Pearl Jam offer gig downloads.(Basecamp Productions, contract)(Brief article)
May 4, 2006... Legendary rock band The Doors and Seattle grunge band Pearl Jam are to offer exclusive material using music distribution and download technology from Basecamp Productions. The Doors will be making a variety of unreleased live performances...

ITN Archive sells video through new site.(Framtidsfabriken AB)(Brief article)
May 4, 2006... Video archive company ITN Archive is revamping its online presence as part of a multi-million-pound project to digitise 7,000 hours of footage. The company has appointed digital marketing agency Framfab to overhaul its Web site to...

Sport Relief uses podcasts to boost online donations.(Brief article)
May 4, 2006... Sport Relief, Comic Relief's biennial charity event, is using podcasting, interactive TV and the Internet for its 2006 campaign in an attempt to boost the amount of money raised through interactive media. Of the #16m raised in 2004, #1.5m...

Budweiser extends World Cup promo via interactive ads on 3.
May 4, 2006... Budweiser is extending its multi- million-pound 'Passport to Germany' World Cup promotion onto 3G operator 3's mobile portal The brand is planning to boost its investment in digital marketing, including an increase in interactive TV...

Sportal wins video broadcast rights to national sporting championships.(Brief article)
May 4, 2006... Sports video site Sportal has secured the rights to broadcast broadband video content from national sporting events including The Wimbledon Championships and The British Open Golf Championship. The Teamtalk Media-owned site has also won...

Wilkinson Sword takes over women's portals in razor push.(Emap Digital Ltd., contract)(Brief article)
May 4, 2006... Wilkinson Sword is launching its largest ever online push, to promote the launch of its four-blade Quattro razor for women, by taking over the home pages of several leading women's lifestyle portals. Emap's New Woman and More sites will...

UK association for podcasters launches.(United Kingdom Podcasters' Association)(Brief article)
May 4, 2006... The first representative body for podcasters, the UK Podcasters' Association, opened to members this week. The UKPA will be run with the aim of protecting podcasters' rights and promoting their interests. In the coming months it will...

BREAKING: BA agrees to be clearer about flight prices.(British Airways PLC)(Brief article)
May 4, 2006... British Airways has committed to change the way it presents flight offers in its email marketing after a complaint to the Advertising Standards Authority. The complainant said the offers were misleading as they didn't include taxes and other...

BREAKING: British Motor Show returns to London.(Lawton eMarketing, contract)(Brief article)
May 4, 2006... The British International Motor Show has launched a comprehensive online campaign as it returns to London after 30 years in Birmingham. Developed by interactive agency Lawton eMarketing, it includes banners and buttons, search marketing, forum...

BREAKING: Aura Sports wins online ad deal for Newcastle FC.(football club)(Brief article)
May 4, 2006... Newcastle United has appointed digital sports agency Aura Sports to handle advertising on its Web site and run email marketing on its behalf. The club's site, nufc.co.uk, attracts 350,000 unique users a month and 3.5m page impressions. Aura...

BREAKING: Christian Aid begins campaign push online.(Christian Aid Mission, Poke, contract)(Brief article)
May 4, 2006... Charity Christian Aid is using online advertising as part of an integrated campaign around Christian Aid Week, its main fundraising focus of the year. Digital creative agency Poke has created an animation to explain the thrust of the latest...

IN BRIEF: Unanimis wins online account for Big Brother.(Brief article)
May 4, 2006... Online sales house Unanimis has won the online ad sales account for Big Brother 7 after a four-way pitch. It will sell all advertising, sponsorship and partnership opportunities for Channel 4 Interactive when the Big Brother 7 Web site...

IN BRIEF: Adviva Media expands network into Europe.(Brief article)
May 4, 2006... Online ad network specialist Adviva Media has opened an office in Germany, with a French branch to follow within the next two months. Adviva secured an $8m (#4.36m) capital investment from Kennet Venture Partners earlier this year to help...

IN BRIEF: Sports networking site to launch this summer.(Friends Reunited, MySpace.com Inc., partnership)(Brief article)
May 4, 2006... A new sports networking Web site billed as a cross between Friends Reunited and MySpace, and backed by prominent sportsmen and women, is set to launch during the World Cup this summer. Tiredandtested.com, designed by interactive agency DC...

BRIEF: McAfee extends rugby shirt sponsorship.(Network Associates Inc.)(Brief article)
May 4, 2006... Anti-virus company McAfee has signed a seven-figure, three-year deal extending its shirt sponsorship with Rugby Union Premiership team Sale Sharks. McAfee has been the Official Computer Security Partner of Sale Sharks since the 2004/05...

Pedigree appeals to dog lovers through online community site.(whatsyourdogsthing.com, Pedigree Masterfoods)(Brief article)
May 4, 2006... Masterfoods subsidiary Pedigree is investing #250,000 in creating an online community for dog lovers. The launch of whatsyourdogsthing.com is the biggest online marketing initiative in the brand's history and aims to create an online...

Dulux uses mobile marketing to push trade sales of paints.(Aerodean Inc., contract)(Brief article)
May 4, 2006... Paint brand Dulux is launching its first mobile campaign to increase trade sales of its paints. It forms part of a 2006 digital advertising drive that has also seen it use online and interactive TV to promote its range of paints. A...

Player X launches music game on mobile.(Beat The Intro)(Brief article)
May 4, 2006... Mobile content developer Player X has launched the Beat The Intro music game on mobile networks across the UK and Europe. The game, in which players must identify and answer trivia about songs against the clock, is based on the DVD...

MiG renews deal to provide mobile services.(FremantleMedia Worldwide Production)(Brief article)
May 4, 2006... Production company Fremantle Media is to boost the levels of mobile interactivity in upcoming TV shows like The Price is Right and The X Factor following a second year-long deal with mobile agency MiG. MiG will be providing its full range...

Eurostar taps into 'The Da Vinci Code' with online treasure hunt.(Brief article)
May 4, 2006... Eurostar is launching its largest online campaign in the form of a global multi-million-pound treasure hunt, to mark the release of this summer's blockbuster movie The Da Vinci Code. 'The Eurostar Quest' is an online game designed by...

Ad agencies falling behind consumers.(Brief article)
May 4, 2006... Consumers are moving away from advertisers and ad agencies faster than those companies are reacting, according to Isobar CEO Nigel Morris. Isobar and Yahoo! this week released a report titled 'Fluid Lives', a five-nation study into how...

UIP pushes 'M:I 3' film release via interactive challenge site.(United International Pictures, Hyper Happen, contract)(Mission: Impossible 3)(Brief article)
May 4, 2006... United International Pictures (UIP) has launched an online campaign to promote Mission: Impossible 3 that includes the use of PSP downloads and links to Google Earth. The campaign, developed with digital agency Hyper Happen, drives users...

Profero staffs up to meet business wins.(Georgina Forster, Angela Garrad, Alan Chapman appointed)(Brief article)
May 4, 2006... Digital agency Profero has boosted its team by 20% following recent business wins and increased investment. Joining the client services team are Georgina Forster, formerly of Wheel, who becomes account director for the Bulldog account;...

IN BRIEF: Peugeot pushes new 207 across MSN network.(Brief article)
May 4, 2006... Peugeot is running an exclusive pan-regional ad campaign across the MSN network to promote the launch of the new Peugeot 207. The six-figure campaign, the biggest automotive push ever on the network, will run across the MSN home page,...

IN BRIEF: RHS appoints cScape to improve online services.(Royal Horticultural Society)(Brief article)
May 4, 2006... The Royal Horticultural Society has appointed cScape to upgrade its Web site in order to improve access to its online services. CScape will advise the charity on the migration of the site's content to Microsoft Content Management Server and...

IN BRIEF: 24/7 Real Media launches Italian search business.(Brief article)
May 4, 2006... Digital advertising company 24/7 Real Media has launched an Italian search marketing business, adding to offices in seven other European countries. The team will work closely with the 24/7 Search production hub in Madrid and provide businesses...

IN BRIEF: IAB to offer range of industry courses.(Digital Strategy Consulting, Interactive Advertising Bureau UK Ltd., partnership)(Brief article)
May 4, 2006... The IAB is launching a series of training and development courses and seminars in conjunction with Digital Strategy Consulting to address the skills shortages across the digital marketing sector. The training programme 'IAB Progress' will...

IN BRIEF: Framfab creates new site for Sanex brand.(Framtidsfabriken AB)(Brief article)
May 4, 2006... Interactive agency Framfab has created a new Web site and online campaign for Sara Lee International's men's grooming brand Sanex For Men. The pan-European work includes a campaign site, banners and skyscrapers that integrate with...

Five plans to make greater use of broadband, mobile and iTV.(Five Communications)(Brief article)
May 4, 2006... Five has launched a new media strategy for the coming year that will see it increase its investment in broadband, mobile and interactive TV. The broadcaster's newly appointed interactive controller Paul Thornton- Jones, previously...

Travel network WAYN appoints Media Run to handle ad sales.(Where Are You Now?)(Brief article)
May 4, 2006... Online ad company Media Run has secured the premium ad sales business for online travel network Where Are You Now? (WAYN). Media Run will supply advertising to over 4m WAYN members from its client list including O2, Orange, Nokia,...

LDA pilots investor forum for agencies.(London, England. Development Agency)(Brief article)
May 4, 2006... The London Development Agency has launched a pilot 'Dragon's Den' event, giving creative companies the chance to secure up to #750,000 in investment. Backed by investor organisation the London Business Angels and the Centre for Creative...

Bentley uses Flash to reflect new model.(Bentley Motor Cars, Global Beach Group, contract)(Brief article)
May 4, 2006... Bentley, the luxury car marque, has launched an online presence to support the debut of its Continental GTC model. The site, created by interactive agency Global Beach, is designed to appeal to customers by mirroring the car's attributes...

Bulldog puts #1m into online campaign for 16Mb broadband.(Bulldog Communications)(Brief article)
May 4, 2006... ISP Bulldog is launching its biggest online push, a #1m-plus campaign to promote its 16Mb broadband service. The campaign will see display ads across portals and comparison sites, and a heavyweight search and affiliate push. The #1m...

Analyst Speak: Digital TV switchover must convince the old.(market research)
May 4, 2006... Continental Research's latest Digital TV Report shows that nine out of ten people aged 65 or older are aware of digital switchover. This compares to just over seven out of ten of 16-24-year-olds. Initially this seemed counter intuitive. Why...

IN BRIEF: Government appoints new chief information officer.(John Suffolkgussa lag)(Brief article)
May 4, 2006... The Government has appointed John Suffolk as its new chief information officer, responsible for delivering its strategy for the transformation of public services through the use of new technology. The Government has been widely criticised...

IN BRIEF: Messagelabs awarded government quality mark.(Brief article)
May 4, 2006... Email security company Messagelabs has become the first provider of anti-virus managed services to be awarded the Central Sponsor for Information Assurance (CSIA) Claims Tested Mark (CCT), a government quality-mark initiative for information...

IN BRIEF: Vonage deal enables VoIP over Cloud Wi-Fi network.(voice over internet protocol, The Cloud)(Brief article)
May 4, 2006... US voice-over-IP provider Vonage has signed a deal with Wi-Fi company The Cloud to give Vonage customers access to VoIP services over The Cloud's UK wireless broadband network. Under the terms of the deal, Vonage customers with its Wi-Fi...

IN BRIEF: PlusNet offers voice and 8Mb broadband package.(PlusNet Technologies Ltd.)(Brief article)
May 4, 2006... ISP PlusNet has launched a voice and 8Mb broadband offering for #20.99 a month. The company is marketing the service as being available to over 99% of the UK population. The service is offered on a monthly contract from 4 July. ...

Yahoo! expands ad technology team as focus shifts to Web 2.0.(Brief article)
May 4, 2006... Yahoo! is refocusing and boosting in size its ad technology team to develop campaigns harnessing the investment it has made in user- generated content services, such as Flickr and its new blogging tool Yahoo! 360. The move will see the ad...

Seekport develops world's first Arabic-language search engine.(Mitsco)(Brief article)
May 4, 2006... European search engine Seekport, in collaboration with Saudi Arabia- based company Mitsco, is to launch a search engine specifically designed for the Arabic language. The engine, to be called 'Sawafi' ('sandstorm' in Arabic), will be the...

FTSE 100 company sites fail to meet basic accessibility levels.(Financial Times and the London Stock Exchange)(Web Content Accessibility Guidelines)(Brief article)
May 4, 2006... Britain's biggest companies are failing to make their Web sites accessible, research by user experience company Nomensa has found. Almost three-quarters of FTSE 100 companies' sites fail to meet basic accessibility guidelines. Nomensa...

IN BRIEF: Ofcom reports on UK digital TV take-up.(Brief article)
May 4, 2006... Digital TV take-up is strongest in the North West and Wales, both with 73% penetration, according to Ofcom's 'Communications Market Report for the Nations and Regions of the UK'. London and Northern Ireland have the lowest, at 58% and 53%...

IN BRIEF: Web customers won't tolerate poor sites.(Brief article)
May 4, 2006... Only just over half (53.5%) of regular Web users claim to be loyal to online brands. A survey commissioned by TelecityRedbus found nine out of ten users will only give a Web site three chances to load before giving up. It listed the top three...

NEWS ANALYSIS: Affiliate marketers welcome trade body.
May 4, 2006... A meeting of players within affiliate marketing last week set in motion the creation of a trade body for the sector, including what its aims should be and who it will represent Last week NMA reported that the first steps had been taken to...

COMMENT: Increasing use of online bodes ill for specialist agencies.(Column)
May 4, 2006... The arguments about the relative merits of full-service and specialist agencies have never been satisfactorily resolved. But as the amount of money coming into the industry increases, the concerns of the specialists are growing. Their...

ISPs secure their passive roles in communication exchanges.(internet service providers)
May 4, 2006... Notwithstanding the provisions of the Ecommerce Regulations, there had always been a thorny question at the heart of any ISP's risk analysis: is an ISP that merely provides the communications network through which defamatory material is...

LETTER: Give Google a chance.(Letter to the editor)
May 4, 2006... Perhaps the agencies who chose to comment about Google's changes to the commission it pays (NMA 13.04.06) should adopt a more pragmatic and collaborative view towards how they work with Google moving forwards. We have received excellent...

LETTER: Viral doesn't equal free.(Letter to the editor)
May 4, 2006... Your feature on viral marketing (NMA 20.4.06) raised concerns from some industry members about the habit and cost of charging for viral seeding. As the UK's largest viral seeding agency, we at Kontraband would clearly take issue with that. ...

LETTER: Make mobile TV easy.(Letter to the editor)
May 4, 2006... Your recent article 'Tests of UK mobile TV services reveal serious usability issues' (NMA 27.04.06) highlights probably the biggest single challenge facing the mobile industry. Having invested in developing technically advanced devices,...

COMMENT: What role for old-school TV producers in a UGC world?(user-generated content)(Column)
May 4, 2006... This year's MipTV, the annual market for international TV programming, had producers talking seriously about mobile programming in a way that says great things for the medium in the coming months. There's uncertainty about how it will be...

AD WATCH: Green Wing video ads prove to be just what doctor ordered.(Column)
May 4, 2006... Launching Vicks First Defence in the midst of bird flu hysteria is a coincidence that might work for or against it. Either way, I doubt it was part of the campaign plan. Diary Defender is a viral game that really does involve viruses....

PROFILE - DAREN FORSYTH: Going public.(Biography)
May 4, 2006... After nearly ten years in charge of Fernhart New Media, Daren Forsyth has joined the BBC to help it move forward into on-demand digital services. Gareth Jones reports After nearly a decade running his own digital design and build agency,...

MUSIC SPONSORSHIP: Working in harmony.
May 4, 2006... New media brands like mobile networks and ISPs have taken to supporting live music events, keen to push the link beyond simple sponsorship deals, discovers Adam Webb Large music festivals and live music events have traditionally been...

MUSIC SPONSORSHIP: Mobile ticketing gains access to all areas.
May 4, 2006... Online ticketing has transformed the live industry (posting your cheque to a box office seems unimaginable now), but online auctions have presented a real conundrum: how to ensure true fans have a window of opportunity to buy tickets without...

Moves: Music Choice.(Andrew Jeffries joined Music Choice Europe)(Brief article)
May 4, 2006... Digital music service Music Choice has appointed Emap programme director Andrew Jeffries as director of music. He has worked across Australasia and Europe and spent time at Kiss100 and Kerrang! Radio. Copyright: Centaur Communications Ltd....

Moves: EHS Brann Group.(Paul Green appointed)(Brief article)
May 4, 2006... EHS Brann Group has announced that Paul Green is to fill the newly created position of chief financial officer. He previously held a number of senior financial positions, most recently at digital agency AKQA. Copyright: Centaur...

Moves: CondeNet.(Abigail Chisman joined Conde Nast Publications Inc.)(Brief article)
May 4, 2006... CondeNet's award-winning editor-in-chief Abigail Chisman is to take on the additional role of general manager for the network of lifestyle sites. Copyright: Centaur Communications Ltd. and licensors

Moves: Boxer.(appointed Giles Poyner )(Brief article)
May 4, 2006... Design consultancy Boxer has appointed Giles Poyner as business development director for its Birmingham office. He joins from Keane Brands where he was director of marketing and new business. Copyright: Centaur Communications Ltd. and...

Moves: Lateral.(appoints Douglas M. Smith)(Brief article)
May 4, 2006... Digital communications agency Lateral has announced that Douglas M Smith is to take up the position of senior strategic planner. He joins from Antwerp-based agency These Days where he oversaw all strategy for the Nokia account. Copyright:...

Moves: Xbox.(changes its European headquarters and promoted Michael Newey )(Xbox appointed Lee Turner )(Brief article)
May 4, 2006... Xbox has announced changes to its European headquarters. Michael Newey moves from his role as platform marketing manager to become group product marketing manager. Meanwhile, Lee Turner has been appointed business manager for its Home and...

Moves: Simply Online Services.(appointed Tony Charters )(Brief article)
May 4, 2006... Tony Charters has joined Simply Online Services as account manager for specialist recruitment Web site Simply Marketing Jobs. He moves from VIP Computers. Copyright: Centaur Communications Ltd. and licensors

Moves: Proximity London.(appointed Pete Petrella, Hadleigh Smith and Nicole Renderbock )
May 4, 2006... Proximity London has announced several new appointments. Pete Petrella joins from Wheel as creative director for digital, while Hadleigh Smith and Nicole Renderbock join as senior producer and producer respectively. Copyright: Centaur...

Site inspection: X-Men: The Last Stand.(Product/service evaluation)(Brief article)
May 4, 2006... Owner: Twentieth Century Fox Agency: New Media Maze Content 22/25 Usability 15/25 Branding 22/25 Monetisation 17/25 Total 76/100 Getting us ready for the final instalment of...

Site inspection: Penn Footwear.(Product/service evaluation)(Brief article)
May 4, 2006... Owner: Penn Footwear Agency: Fudge Studios Content 15/25 Usability 10/25 Branding 20/25 Monetisation 10/25 Total 55/100 Penn's return to the trainer sector is accompanied by...

Site inspection: PhotoGraphic Libraries.(Product/service evaluation)(Brief article)
May 4, 2006... Owner: Peter Denega Agency: none Content 14/25 Usability 6/25 Branding 10/25 Monetisation 5/25 Total 35/100 Even with the immense power of today's search engines, the...

Site inspection: evans.co.uk.(Product/service evaluation)(Brief article)
May 4, 2006... evans.co.uk Founded: 2002 Selection A vast collection of high-fashion clothes, lingerie and accessories from Arcadia's specialist store for plus-size women. The site is constantly updated with new items added regularly. ...

MTV to give viewers complete control of new channel brand.(MTV Networks Europe)
May 11, 2006... MTV is launching an audience-controlled channel brand that will focus entirely on broadcasting user-generated content across TV, the Internet and mobile phones. In one of the first projects of its kind, MTV will put viewers in complete...

McDonald's revisits mobile marketing.(Brief article)
May 11, 2006... McDonald's has launched its first mobile marketing campaign in over a year and a half, to support its sponsorship of the World Cup. The campaign, being promoted in the brand's TV activity, is a text-and- win campaign giving away a pair of...

Sky shifts iTV plans in new media reshuffle.(Sky Interactive Ltd. launched new Networked Media division)
May 11, 2006... Sky has abandoned its strategy to develop Sky Active into an entertainment portal as part of a restructuring of its recently launched Networked Media division. Instead the interactive TV portal is being relaunched as a customer...

NSPCC pushes campaign by using social network sites.(National Society for the Prevention of Cruelty to Children)(Brief article)
May 11, 2006... The National Society for the Prevention of Cruelty to Children (NSPCC) is launching a campaign across online social networks to reach children in an environment where they're comfortable and anonymous. The use of sites like MySpace, Bebo...

MTV and Gillette share promotional site.(MTV Networks Inc.,)(Brief article)
May 11, 2006... MTV and Gillette have teamed up to launch a cross-promotional site for upcoming teen movie Aquamarine and women's razor Gillette Venus. The site's theme of a tropical island reflects Aquamarine's mermaid storyline and includes a Flash...

EMI and Universal promote albums via interactive media.(EMI Group PLC, Universal Music Group)(Brief article)
May 11, 2006... Record giants EMI and Universal have both launched interactive ad campaigns this week. EMI label Angel Records' 30-second ad for the debut album by Laura Michelle Kelly, The Storm Inside, will run across i-vu's media network in 160 UK...

The Sun kicks off World Cup with rich-media mobile portal.(Brief article)
May 11, 2006... News International has made one of its biggest commitments to mobile with an ad-supported rich-media mobile portal for the World Cup. The Sun's mobile Java portal will provide a wealth of bespoke, constantly updated content in addition to...

MySpace launches UK-focused service.(MySpace.com Inc)(Brief article)
May 11, 2006... Social network MySpace has launched its first localised service for the UK. It's the first time the News International-owned company has offered a country-specific site outside the US, and follows recent efforts to appeal more to UK...

Peperami goes football crazy for Web and mobile campaign.(Unilever Group)(Brief article)
May 11, 2006... Peperami has put online and mobile at the heart of a major ad campaign based around the World Cup. The Unilever brand's campaign is based around its Animal mascot - rebranded 'Fanimal' for the football-themed campaign - shouting abuse at...

Vodafone promotes TBA gigs via WAP.(Vodafone Group PLC, Wireless application protocol)(Brief article)
May 11, 2006... Vodafone has launched a mobile campaign to promote its TBA series of gigs, the second of which will see The Zutons play in Liverpool on 20 May. Calls to action on above-the-line ads will encourage users on all mobile networks to text a...

BREAKING: Study has good news for legal music downloads.(Brief article)
May 11, 2006... A new report from British Music Rights reveals a positive outlook for the music industry, with consumer use of legal digital music projected to grow five-fold by 2009 compared to 2004's figures. If illegal file sharing is brought down in...

BREAKING: RealMusic rolls out across Europe.(RealNetworks)(Brief article)
May 11, 2006... RealMusic, the online music store from digital media company RealNetworks, is launching in France, Germany, Italy, Spain and the Netherlands following the successful rollout of the UK service in December. European subscribers will have access...

BREAKING: BBC and Guardian win at tenth Webby Awards.(British Broadcasting Corp., Guardian Unlimited )(Brief article)
May 11, 2006... The BBC and Guardian Unlimited are among UK Web sites honoured at the 10th annual Webby Awards. BBC News picked up the award for Best News Site, while Guardian Unlimited won the Online Newspaper category for the second year. Other UK winners...

BREAKING: Warner Bros to sell films and TV shows via P2P.(peer-to-peer network)(Brief article)
May 11, 2006... Warner Bros has announced that it's to sell films and TV shows via the Web using BitTorrent, the peer-to-peer network once blamed for the rise in illegal downloads. The deal between the two companies will see films like Harry Potter and...