New Media Age articles from July 2007

New Media Age archives from July 2007

HMV looks to digital downloads to combat falling physical sales.
July 5, 2007... Troubled music retailer HMV is set to offer film and game downloads for the first time. The move comes days after competitor Fopp went into administration under pressure from digital competition. HMV, which last week revealed tumbling...

Sony runs Monster push for Walkman.(Sony Ericsson Mobile Communications Management Ltd.'s campaign 'Music Monsters' created by Iris Group)(Brief article)
July 5, 2007... Sony Ericsson is to unveil a year-long fully integrated campaign for its entire Walkman phone range, a push dubbed 'Music Monsters'. The launch, created by Iris, is the first time the handset manufacturer has marketed all of its music...

Book publishers make first mobile moves.(Andy McNab created a new company Spoken Entertainment)(HarperCollins Publishers Ltd. introduced a site)(Brief article)
July 5, 2007... Noddy, Tolkien, Gordon Ramsay and Andy McNab are set to star on mobile as book publishers turn their attention to mobile opportunities. HarperCollins, one of the UK's top book publishing groups and publisher of the first three names...

Ford's internet video project fails to draw in an audience.(Ford Motor Company Ltd.)(Brief article)
July 5, 2007... The creative agency behind car manufacturer Ford's major internet video campaign, Where are the Joneses?, has moved to explain the low viewing for each instalment. David Bausola, the senior account planner working on the project for...

International Herald Tribune makes interactive key for site.(IHT.com)(Brief article)
July 5, 2007... International newspaper the International Herald Tribune is set to unveil its new website this month, bolstering the quantity of interactive content available to its users. Although no firm date has been set for the relaunch, NMA...

Amnesty rolls out desktop music player.(Amnesty International)(GoodStorm)(Brief article)
July 5, 2007... Amnesty International has rolled-out a branded desktop music player to support its Instant Karma: The Amnesty International Campaign to Save Darfur project. Developed by ecommerce and digital music specialist GoodStorm, the player can be...

IPC to go against Handbag as it plans to launch women's portal.(Brief article)
July 5, 2007... Publishing company IPC is in early stages of plans to launch a dedicated portal that will bring together its women's interest titles such as Pick Me Up, Women's Weekly, Now and Women's Own. The brands, which come under the arm of IPC's...

Audi uses online and iTV to push design of new A5.(created by GT)(Brief article)
July 5, 2007... Car brand Audi is set to launch a major digital push in support of its new Audi A5 model, emphasising the design and creativity of the car. Audi's digital agency GT has designed the 'Rhythms Of Lines' campaign to reflect Audi's brand...

Self-regulation huge challenge for digital warns ASA chairman.(Chris Smith of Advertising Standards Authority (United Kingdom))(Brief article)
July 5, 2007... The self-regulation of digital media is a huge challenge for the advertising industry, incoming chairman of the Advertising Standards Association Chris Smith, Lord Smith of Finsbury, warned this week. Making the point that online was the...

Moneysupermarket to run branding site.(created by TGB London)(Brief article)
July 5, 2007... Moneysupermarket.com is to roll out a brand awareness campaign to coincide with the comparison site's flotation on the stock market. Moneysupermarket is looking to mature its position within the comparison market, following increased...

FX promotes US serial-killer show through first use of viral.(created by Ralph)(Brief article)
July 5, 2007... FX, the British satellite TV channel owned by Fox, is launching a viral campaign for the first time to promote its latest American import show. The viral aims to increase awareness of Dexter, which is about a serial killer who's also a...

Yahoo! Cars uses Motors.co.uk database.(Brief article)
July 5, 2007... Yahoo! has signed a deal with Motors .co.uk that will see the latter become the exclusive provider of used car and van classifieds on Yahoo! Cars. The move will see Yahoo! Cars increase its listings from 130,000 to approximately 200,000,...

Agencies blame blind ad networks for poor placement.(Brief article)
July 5, 2007... Following the placement of Ebay and easyCar ads on violent user- generated video site PS Fights, media agencies have expressed concern over the use of blind ad networks. While the ads' appearance on PS Fights was blamed on rogue sales...

Wedding site plans major overhaul.(Hitched.co.uk selected 24/7 Real Media Inc.)(Brief article)
July 5, 2007... Hitched.co.uk is to overhaul its web presence as the wedding information and resource site looks to consolidate its market position. The new site, to be unveiled next month, will be more image-based and will focus on key areas, such as...

Land Rover begins integrated campaign to boost test drives.(BL PLC. Land Rover)(creating agency is Craik Jones Watson Mitchell Voelkel)(Brief article)
July 5, 2007... Land Rover has unveiled a campaign for its Range Rover Sport model. The 'Fully charged' campaign has online and offline elements to boost data capture and test-drive bookings. The work kicks off with DM and email that will challenge...

Monarch widens targeting to club-goers.(Monarch Airlines Ltd. ad was created by Milton Bayer)(Brief article)
July 5, 2007... Low-cost airline Monarch is using a viral game to promote new routes and tie up with clubbing brand Hed Kandi. The 'Mix 'n' Match' game aims to open the brand up to a new audience of club-goers, particularly those interested in cheap...

P&G puts Pringles at centre of user-generated content drive.(Procter & Gamble Ltd.)(Brief article)
July 5, 2007... Procter & Gamble snack brand Pringles is at the centre of a concerted user-generated content drive as P&G puts greater emphasis on the medium. The snack brand has launched its a Europe-wide UGC film competition, asking users to make...

Air New Zealand uses MySpace as part of UK-based campaign.(Tourism New Zealand)(Cake created the ad)(Brief article)
July 5, 2007... Air New Zealand and Tourism New Zealand are embarking on an online campaign aimed at encouraging more UK travellers to the country. The campaign, called 'New Zeal AND...', features a website, newzeal- and.co.uk, with information about New...

Footymad.net to relaunch portal.(Entertainment and Sports Agency Group)(Edpic)(Brief article)
July 5, 2007... Football supporters' network Footymad.net is set to relaunch its portal as it looks to challenge other major networks like Football365.com. Footymad is owned by the Entertainment & Sports Agency (ESA) Group and is made up of 156 club...

NME.com secures festival deal with MySpace to aid US growth.(Brief article)
July 5, 2007... Music website NME.com has cut a deal with MySpace to make its music festival videos available on the social network, to expand its US take- up. The site has produced a series of exclusive two-minute video pieces that are being featured on...

IDM reveals online project for students joining the industry.(Institute for Direct Marketing)(U R The Brand)(Brief article)
July 5, 2007... The Institute for Direct Marketing (IDM) has unveiled U R The Brand, a project designed to provide marketing students with an online platform to show themselves off to employers. U R The Brand lets students upload content to the site,...

T-Mobile criticises Vodafone's confusing mobile web pricing.(Vodafone Group PLC)(T-Mobile (UK) Ltd.)(Brief article)
July 5, 2007... T-Mobile has questioned rival Vodafone's new flat-rate data plan. T-Mobile, which was the first mobile operator to introduce flat-rate pricing for its Web'n'walk mobile internet service in 2006, has hit out at a lack of clarity in...

MSN runs Live Earth blog by T4 presenter.(June Sarpong)(Brief article)
July 5, 2007... MSN UK has signed TV presenter June Sarpong to be its face of Live Earth, as the media giant prepares for the upcoming world music concert. Sarpong, who presents Channel 4's pop culture show T4, will be posting exclusive blogs as she...

OSoYou fashion site develops widget for high street shopping.(Brief article)
July 5, 2007... Shopping and fashion site OSoYou .com has developed a widget that will allow its users to search across online stores for desired items. When it launches, customers will be able to store items they want to buy in a personalised shopping...

Analyst Speak: Are prioritised services the answer for ISPs?(internet service providers)
July 5, 2007... Many people consider web neutrality to be purely a US issue. It's not. The issue is at the heart of potential business models for ISPs here, as well as for any other company doing business online. ISPs are finding it hard to resist a...

Far East leads the world for web users reading and writing blogs.(Universal McCann research)(Brief article)
July 5, 2007... Over 50% of internet users regularly visit blogs, according to research by media agency Universal McCann. It looked at 21 major countries and found blog reading was rocketing, despite variations in the take-up of blogging in different...

Technology firms are most talked about online.(Immediate Future research)(Brief article)
July 5, 2007... Technology firms Apple, Google, Microsoft and Yahoo! are the most discussed brands in blogs, social networks and photo- and video-sharing sites, according to online PR and social media relations company Immediate Future. The top ten most...

ANALYSIS: Ad networks come under further attack.(online advertising on rival sites)
July 5, 2007... The discovery of big-brand ads on a US 'fight site' has again swung the spotlight onto ad networks' practices. But can anything be done to avoid inappropriate placement? Last week NMA revealed that the placement of big-brand advertisers...

COMMENT: Ad placement isn't just IASH's concern.(internet advertising sales house)(Editorial)
July 5, 2007... In today's online advertising gold rush, it sometimes feels as if everyone's too busy stampeding after the money to concern themselves with the building blocks the industry is built on. The latest example of this is the spotlight falling once...

Competition is crucial for next-generation networks.(British Telecommunications PLC 21st century network)(Broadband Stakeholder Group report)
July 5, 2007... It's often noted that the recent stability and strength of the UK economy has been due in part to the ability to maximise the potential of new technologies, itself borne from a sensible attitude to regulation. So it was with some concern...

LETTER: Sort out price plans for premium mobile content.(Letter to the editor)
July 5, 2007... From Mike Beech, VP of product management, mobile payments, LogicaCMG Telecoms/Acision Informa Telecoms & Media recently published research into mobile content behaviour and found that 80% of consumers weren't willing to purchase...

LETTER: Falling CTRs don't have to be cause for concern.(Letter to the editor)
July 5, 2007... From Paul Cook, founder, PositiveFeedback Your report on click-through rates for web ads (NMA 17.05.07) has undoubtedly sent a shiver down the spine of many a brand manager. AdTech revealed that CTRs are declining at an astonishing rate,...

LETTER: Social networks must tackle accessibility.(Letter to the editor)
July 5, 2007... From Trenton Moss, director, Webcredible Your recent story on social networks failing the disabled community (NMA 21.06.07) was spot on. While for traditional sites accessibility has become a mainstream discipline, the Web 2.0 generation...

LETTER: Court case isn't the answer for accessibility.(Letter to the editor)
July 5, 2007... From Julie Howell, director of accessibility, Fortune Cookie I was delighted to read the NMA Report on Accessibility. However, I strongly disagree with a point made a couple of times in the supplement and in the magazine, that a legal...

Are venture capitalists paying too much for Web 2.0 start-ups?
July 5, 2007... At the end of May, Last.fm, the social music discovery tool that established itself as the go-to destination for many music lovers, was sold to US broadcaster CBS for a reported $280m (#141m), the latest in a growing list of burgeoning European...

PROFILE - DAVID WALKER: Changing tack.(of Kellogg Company of Great Britain Ltd.)(Biography)
July 5, 2007... Having experimented online in the early days of the web, Kellogg's is now shifting its priorities, says marketing and media controller David Walker. Ed Dorrell learns how David Walker embodies how fast-moving consumer goods brands like...

No way back.(DTV Services Ltd.)
July 5, 2007... While Freeview has now clocked up more subscribers than Sky, its inability to offer full interactive services is hampering its commercial potential. Ed Dorrell reports Earlier this year Freeview overtook Sky in terms of number of viewers...

FORUM LIABILITY: Fighting for freedom.(United Kingdom. Defamation Act 1996)(internet services)
July 5, 2007... Despite high-profile cases, the law around community sites and defamation is still a grey area. Jane Wakefield finds that the industry needs a test case to offer a solution Every so often a case comes along that puts the UK's anachronistic...

MOVES: Precedent Communications.(appointed Dean Russell )(Brief article)
July 5, 2007... Communications agency Precedent Communications has appointed Dean Russell to launch a new digital marketing offering. He was previously client services director at Iconcertina. Copyright: Centaur Communications Ltd. and licensors

MOVES: NetConstruct.(appointed Matthew Strudwick)(Brief article)
July 5, 2007... Internet consultancy NetConstruct has hired Matthew Strudwick as digital marketing account manager. He has previously worked at MediaVest and Tribal DDB. Copyright: Centaur Communications Ltd. and licensors

MOVES: Gocompare.(appointed Nicholas Hall, Ceri Rudman, Lynsey Walden )(Brief article)
July 5, 2007... Insurance comparison website Gocompare has expanded its team. Nicholas Hall joins from FirstPlus as retail marketing manager and Ceri Rudman, formerly of T2 Business Solutions, starts as business account manager. Lynsey Walden joins from...

MOVES: Cheapflights.(appointed Brian Fitzgerald )(Brief article)
July 5, 2007... Cheapflights has hired Dr Brian Fitzgerald in the newly created role of global analytics manager. His experience includes product manager for search reporting at IAC Search and Media and working as a research scientist at Clarkson...

MOVES: Tn_nk.(appointed Michael Benn and Marc Russell )(Brief article)
July 5, 2007... Brand technology company Th_nk has announced two appointments. Michael Benn takes up the position of head of research and development while Marc Russell joins as project manager from Nissan Europe. Copyright: Centaur Communications Ltd....

MOVES: Rated Tradesmen.(appointed Adrian Cox)(Brief article)
July 5, 2007... Rated Tradesmen, the recommendation service for finding local tradesmen, has hired Adrian Cox as non-executive director to the board. He was formerly CEO of Ask Jeeves Europe. Copyright: Centaur Communications Ltd. and licensors

MOVES: Burst Media.(appointed Richard Zeihofer )(Brief article)
July 5, 2007... Online advertising services firm Burst Media has recruited Richard Zeihofer as UK sales manager. He has previously worked at The Daily Telegraph. Copyright: Centaur Communications Ltd. and licensors

MOVES: Space.(appointed Diane Monks and Lucy Wigan)(Brief article)
July 5, 2007... Integrated agency Space has boosted its team with the addition of Diane Monks as senior art director and Lucy Wigan as senior account executive. Monks joins from Saatchi & Saatchi, Wigan moves from Maxipos. Copyright: Centaur...

MOVES: OpenCloud.(appointed Jeff Gordon )(Brief article)
July 5, 2007... OpenCloud, the supplier of open standards application servers, has appointed Jeff Gordon as chairman. He previously headed Motorola's EMEA infrastructure business. Copyright: Centaur Communications Ltd. and licensors

SITE INSPECTION: Uniqlo.(Uniqlo.co.uk)(for clothes)(Brief article)
July 5, 2007... Uniqlo.co.uk Owner: Uniqlo Agency: Pod1 Content 15/25 Usability 16/25 Branding 21/25 Monetisation 18/25 Total 70/100 Much like the pared-down casual fashion brand that it...

SITE INSPECTION: Safer Norfolk.(developed by Norfolk Police)(Safernorfolk.co.uk)(Brief article)
July 5, 2007... Safernorfolk.co.uk Owner: Norfolk Police Agency: Soup Content 20/25 Usability 17/25 Branding 15/25 Monetisation N/A Total 52/75 Evidently Norfolk isn't South Central in Los...

SITE INSPECTION: Housemate Heaven.(for finding flatmates)(Brief article)
July 5, 2007... Housemateheaven.com Owner: Housemate Heaven Agency: Random Design Content 14/25 Usability 14/25 Branding 15/25 Monetisation 16/25 Total 59/100 I've used...

FULFILMENT: schuhstore.co.uk.(for shoes)(Brief article)
July 5, 2007... Selection The site matches Schuh's wide range available in its high street shops. Boats, brogues, even 'formal gusset boots', whatever they are. Technical problems None. Navigation An unexciting but functional layout...

Virgin to produce Premiership coverage purely for broadband.(Virgin Media Group Ltd.)
July 12, 2007... Virgin Media is set to broadcast an extensive schedule of made-for- broadband programmes exploiting its digital rights to the forthcoming Premiership football season. Every day visitors to the site will be able to watch news and features...

Nokia says no to adult ads on network.
July 12, 2007... Nokia has stunned the mobile content community by barring gambling and adult ads from its mobile ad network. NMA has learned that several gambling companies were contacted by Nokia and had signed up to its network, only to be told that...

Brands mis-targeting ads on social sites.
July 12, 2007... Media agencies and brands are failing to take advantage of social networking ad targeting opportunities. NMA can reveal that many social networks, including Bebo, Piczo and Refresh, feature a large number of ads being served to under-16s...

AOL launches AIM Pages social network tool in the UK.(America Online Inc.)(AOL Instant Messenger)(Brief article)
July 12, 2007... AOL is planning a bid to break the dominance of Facebook and MySpace with the launch in Europe of its own social networking tool, AIM Pages. AIM Pages is currently in beta testing in both the US and Europe, and has been slated for an...

3 educates consumers about mobile internet via neXt portal.(mobile services company)(Brief article)
July 12, 2007... Mobile operator 3 has launched a portal involving Shozu, Map24 and Widsets to educate consumers about the mobile internet. The publishers join an array of other applications and services included on a site hosted by 3. The neXt site has...

DatingDirect in mobile deal with Vodafone.(Vodafone Group PLC)(Brief article)
July 12, 2007... DatingDirect.com, one of the major players in the dating sector, has partnered with Vodafone to launch on the operator's mobile service. The deal is the site's first mobile partnership with an operator and is the first time the service...

BBC Audio rolls out branded one-stop shop for downloads.(Brief article)
July 12, 2007... BBC Worldwide company BBC Audio is to roll out a fully branded shop for the download of its audio content. Bbcaudiozone.com goes live this week and features content for users to download to their MP3 players, mobiles or even burn to CD....

Amoy rolls out rich-media ads for virtual stir-fry site.(H.J. Heinz Company Ltd. ad was created by Play)(Brief article)
July 12, 2007... Heinz brand Amoy will this week roll out an interactive campaign as part of a brand push. The work will centre around myamoy.co.uk. Visitors to the newly created site will be encouraged to engage with a video game in which they make...

BP pushes Ultimate fuel brand via tie with Dennis Publishing.(British Petroleum Company PLC)(Brief article)
July 12, 2007... BP is ramping up online marketing for its BP Ultimate fuel brand through partnerships with Dennis Publishing and other key motoring sites. The oil conglomerate has launched an online campaign including vodcasts and online ads highlighting...

Nickelodeon to run Vauxhall campaign.(Vauxhall Motors Ltd.)(Brief article)
July 12, 2007... Nickelodeon is to run a summer-long integrated campaign for Vauxhall family car brands Meriva and Zafira. 'Nick's big trip' will revolve around a site aimed at both adults and children. It will host a driving game, printable activities,...

The Sun expands mobile video services via distribution deals.(News Group Digital)(Brief article)
July 12, 2007... News Group Digital, the digital arm of News International, is ramping up its portfolio of mobile video services with a raft of new distribution deals. The publishing empire said this is an attempt to realise its promise to make mobile...

AMV integrates digital arm as it wins Famous Grouse account.(Abbott Mead Vickers/BBDO Ltd.)(Brief article)
July 12, 2007... Abbott Mead Vickers BBDO (AMV) has won the account for Scotch whisky brand The Famous Grouse. The win comes as the group looks to fully integrate its digital agency Ichameleon throughout the agency. Ichameleon's 15-strong digital...

Talksport to sell exclusive podcast shows.(Brief article)
July 12, 2007... Radio station Talksport has become the first national commercial station to sell exclusive podcast content, offering non-broadcast audio to its users. The station has made its show The Ian Wright Podcast available to buy for 79p per...

Excite Japan owner set to bring mobile social network to UK.(Mobikade)(Brief article)
July 12, 2007... The parent company of Excite Japan is opening a UK version of Mobikade, its ad-funded mobile social networking service. Mobikade currently boasts 200,000 subscribers in Japan since it launched two months ago, and is attempting to replicate...

NSPCC uses branded Facebook application to drive interaction.(National Society for the Prevention of Cruelty to Children ad was created by Panlogic using Facebook F8)(Brief article)
July 12, 2007... The NSPCC has developed a platform on social networking site Facebook to raise awareness of its work. The NSPCC-branded application will sit within members' profiles, alerting all within their networks of their interest in the charity....

I-Spy Search to work for AA Travel.(AA Travel Insurance )(Brief article)
July 12, 2007... AA Travel Insurance has appointed I-Spy Search to handle its paid search. The agency, part of the Zulu Network, was awarded the account after a review by The AA's parent company Drakefield Insurance Services. It was previously held by...

Iwantoneofthose.com launches 3D gadget store in Second Life.(Brief article)
July 12, 2007... Gadget etailer iwantoneofthose.com (IWOOT) has launched in Second Life. The British company claims it's the first retailer in the alternative world to offer the opportunity to make purchases in 3D, rather than having to click to the...

VCCP Digital wins account for Play Up cricket betting game.(Brief article)
July 12, 2007... Digital agency VCCP Digital has won a #400,000 creative and media campaign for mobile games company Play Up, for its cricket betting game 6up. Users of 6up can text their bet on the result of each over of Twenty20 or one-day international...

Live Nation UK site to add VOD in bid to become music portal.(video on demand)(Brief article)
July 12, 2007... International concert promoter Live Nation is to roll out a video on demand (VOD) service on its UK site. The site went live last week, offering users a concert search engine, festival listings, ticket booking and links to merchandise...

The Economist launches audio edition after positive feedback.(Brief article)
July 12, 2007... Current affairs magazine The Economist has launched an audio edition, making its content available for download from its website. Each edition can be downloaded in segments or as a whole, which runs for around six hours. An email will be...

Wine merchant site to get more refined.(H and M Bancroft Wines ad was created by Vision Architects)(Brief article)
July 12, 2007... Wine merchant H&M Bancroft Wines is to overhaul its website in an effort to reach more ABC1 customers. The transactional site deals with trade and private sales of top-end wines from around the world. The redesigned site will feature...

Handbag drops plans to expand overseas as UK sector heats up.(Handbag.com Ltd. acquired by Hearst Digital)(Brief article)
July 12, 2007... Handbag.com has put on hold plans to expand beyond the UK following its acquisition by Hearst Digital. The decision comes as competition in the women's portal sector heats up following the news last week that publishing house IPC is to...

Netbooster looks to rename European search acquisitions.(acquired Total Management)(Brief article)
July 12, 2007... Search marketing company Netbooster is to rebrand its European acquisitions as the company seeks to create a larger footprint across the continent. Last week it bought Finnish online marketing agency Total Management for an undisclosed...

Ballantine's whisky opens UGC site ahead of global campaign.(user-generated content)(Leave An Impression site)(Brief article)
July 12, 2007... Scotch whisky brand Ballantine's is to roll out a user-generated content site ahead of a global campaign. The Leave An Impression site uses the idea of fridge magnet poetry via video messaging. Users are encouraged to record clips of...

SUBtv revamps offer by adding Bluetooth.(website of a broadcasting company)(Event Media UK)(Brief article)
July 12, 2007... Broadcast network SUBtv is to overhaul its network of screens across the UK's student unions by introducing Bluetooth technology and redeveloping its website. Over 50 clients including Guinness, mobile operator 3 and TV Licensing are...

Lateral develops art-focused UGC website for auction house.(user-generated content website of Phillips de Pury & Company)(Brief article)
July 12, 2007... Digital design agency Lateral has developed a user-generated website for international auction house Phillips de Pury & Company. Separate from the company's official site, phillipsartexpert.com is a bid by the auction house to engage with...

Analyst Speak: How social media use varies across Europe.
July 12, 2007... European consumers have adopted social computing in different ways. Different stages of internet adoption, varying access speeds and cultural differences help create a unique social computing profile for each nation. This means interactive...

Text-based mobile ads most popular way of reaching young.(MoMac report)(Brief article)
July 12, 2007... Some 13% of 16-24-year-olds have already responded to or clicked on a mobile ad, according to a report by mobile publisher MoMac. It found that text-based links are the most popular form of mobile advertising, with 56% of respondents...

Online shoppers trust brands with customer reviews.(Bazaarvoice report)(Brief article)
July 12, 2007... More than half (53%) of internet shoppers have more trust in brands that allow customer product reviews on their sites, according to a report by technology provider Bazaarvoice. The research found that 54% of UK and 76% US shoppers thought...

Over half of consumers want brands to talk to them online.(Shiny Red research report)(Brief article)
July 12, 2007... More than half of consumers (51%) think brands should be talking to them on the web and want brands to start the conversation, according to research by online PR agency Shiny Red. More than a third (35%) of respondents said they're more...

ANALYSIS: Will consumers read a book on mobile?
July 12, 2007... As book publishers look to follow magazines and newspapers onto mobile, no one knows for sure if there's a market for them. But there are some signs there could be Mobile phones are set to host content from book publishers alongside the...

COMMENT: Ignore usability at your own risk.(internet advertising)(Editorial)
July 12, 2007... Who really cares about usability? The answer, of course, should be anyone with a website. Or a campaign site. Or a mobile site. In fact, if your business makes use of any form of digital media, ensuring your customers can use it to its full...

Consumers want intimacy and don't care which media give it.(Column)
July 12, 2007... I've had enough of the word digital. I'm mad as hell, and I'm not going to take it any more. Mass media are in trouble, one way or another. We know that they can continue to fill in the background - a sort of perpetual chorus line to...