New Media Age articles from January 2008

New Media Age archives from January 2008

Sweet brands voluntarily drop sites targeting kids.(Brief article)
January 10, 2008... Food and drink brands including Kinder and Hubba Bubba are moving their sites away from being marketing tools aimed at children. The shift is a response to rising concern that brands' corporate sites are using a loophole that exempts them...

E4 ups cross-channel presence.(E4 (United Kingdom))(Brief article)
January 10, 2008... E4 is positioning itself as a multi-platform channel with the unveiling of new mobile and internet sites. It also plans to be the first of 4Radio's crop of digital radio stations. The digital platforms have been in development for nine...

Daily Mirror unveils 12-month digital strategy.
January 10, 2008... The Daily Mirror has revealed details of its digital strategy for the next 12 months as it looks to catch up with rival tabloid newspapers. The paper, owned by Trinity Mirror, is determined to reverse the perception that it has fallen...

CEOP responds to Panorama's exposure of online dangers.(Brief article)
January 10, 2008... The Child Exploitation & Online Protection Centre (CEOP) has called on social networks to make the reporting of abuse easier for users. The call follows a BBC Panorama programme and ITV news report that showed teenage users of social...

Ann Summers pushes mobile for exclusive discount deals.(Brief article)
January 10, 2008... Ann Summers is set to ramp up its mobile activity with a mobile call-to- action campaign informing customers of store refurbishments and in- store discounts. Customer of stores about to close for or already undergoing refurbishment can...

Ebay reinforces digital focus with exclusive UK paid search partner.(B'lowfish Advertising)(Brief article)
January 10, 2008... Ebay has appointed Blowfish Digital as its exclusive UK paid search partner, as the online auction giant continues to focus its marketing activity online. While Ebay manages much of its search marketing through its own internal digital...

The Sun launches digital coupon offer.(News Group Newspapers Ltd.)(Brief article)
January 10, 2008... The Sun website has soft-launched a digital coupon service for its users, the first newspaper to do so. News International believes the proposition is a neat fit with the type of people who visit the site. Initially it will be promoted on...

Ford rolls out humorous digital ads to push in-car Bluetooth.(Ford Motor Co.)(Brief article)
January 10, 2008... Ford has rolled out a digital campaign in partnership with What Car? magazine to promote its in-car Bluetooth and voice-control capabilities. The automotive giant has placed a tongue-in-cheek product demo, developed with digital marketing...

TouchLocal adds social network to listings.(Brief article)
January 10, 2008... TouchLocal has rolled its online business directory and social network TouchLife into one site. The new TouchLocal goes live this week, positioning itself as a competitor to Yell.com. It presents users with a single site to find local...

Profero Performance to provide PPC services for seven Otto brands.(pay per click consultants)(Brief article)
January 10, 2008... Kaleidoscope, the women's fashion and accessories direct retailer owned by Otto Group, has appointed Profero Performance as its paid search agency. The appointment means Profero Performance, Profero's search and affiliate arm, will now...

Coca-Cola unveils digital side of youth football competition.(Coca-Cola Co. (Atlanta, Georgia))(Brief article)
January 10, 2008... Coca-Cola has rolled out the digital element to Coke Zero's 'Find The Next Rooney' football youth development competition. The drinks giant has unveiled a campaign site to support the competition, which links to its Coke Zone rewards...

OgilvyOne's to depart for Iris.(appointment of John Baker at I.R.I.S. S.A.)(Brief article)
January 10, 2008... Iris has poached OgilvyOne managing partner John Baker to lead its digital division as joint MD. From March, Baker will work on the series of new integrated accounts that the agency picked up in 2007, including Coca-Cola, ING Direct,...

C4 in major online push for Ramsay Cookalong show.(Channel 4 Television Co.)(Gordon Ramsay Holdings)(Brief article)
January 10, 2008... Channel 4 is to launch a significant digital campaign to promote Gordon Ramsay: Cookalong Live. The broadcaster is keen to develop online momentum in the build-up to the one-off show, which will encourage viewers to cook a recipe at the...

Ocado gives site biggest overhaul ahead of product range expansion.(Brief article)
January 10, 2008... Online grocer Ocado has completed an overhaul of its site in preparation for company expansion. It's the biggest change to the site since it launched in 2002. Last week Ocado's co-founder Jonathan Faiman said its current range of over...

Peugeot signs up to targeted ad format on Autotrader site.(Auto Trader Systems Ltd.)(Peugeot S.A.)(Brief article)
January 10, 2008... Peugeot has signed up to make use of a new targeted ad format on the Autotrader website. The site will serve ads based on information garnered from searches on the site. If, for example, a user searches for the Peugeot 308, they will be...

Kangaroo partners seek staff in readiness for 2008 launch.(British Broadcasting Corp.)(Channel 4 Television Co.)(ITV PLC)
January 10, 2008... On-demand TV alliance Project Kangaroo is staffing up as it moves towards its launch phase. The joint service from the BBC, ITV and Channel 4 announced in November (NMA 29.11.07) is hunting for key staff to head its operations. The...

Mighty Boosh sees 12% Bluetooth take-up.(Brief article)
January 10, 2008... Results have been revealed for a campaign for BBC Three comedy The Mighty Boosh, which aimed to tap into a younger market by combining digital outdoor and Bluetooth. Fans could watch exclusive clips lasting around 30 seconds from the new...

Littlewoods Group appoints Buy.at in exclusive two-year affiliate deal.(Brief article)
January 10, 2008... Littlewoods Shop Direct Group has appointed Buy.at as its exclusive affiliate marketing network as the retail giant continues to revamp its online offering. The company, which includes the Littlewoods, Kays, LX and Innovations retail...

Sony to take James Bond and God of War games onto mobile.(Sony Pictures Television International)(Brief article)
January 10, 2008... Sony Pictures is planning to release James Bond and God of War mobile games as its high-profile, standalone titles of 2008. The company will launch up to eight further mobile games tied into its movie releases over the year. Action...

Estonian firms try to ease skills shortage.(Brief article)
January 10, 2008... A group of digital agencies from Estonia is promoting its services to UK marketing agencies and clients. Angloestonian was formed in a bid to take advantage of the skills shortage in the UK and the increase in outsourcing digital...

Nokia drops gig ticketing service in favour of music download store.(Brief article)
January 10, 2008... Nokia last week closed its online ticketing service Ticket Rush, which offered fans entry to gigs by bands including Girls Aloud, Kasabian and Lily Allen. Nokia said it would instead focus on its new Music Store offering. Subscribers to...

Marketing Manchester adopts user content to attract visitors.(Designate Advertising)(Brief article)
January 10, 2008... Greater Manchester tourist board Marketing Manchester is embracing user- generated content in a bid to attract new visitors to the city. Marketing agency Designate has created the site Manchester Bites, encouraging Mancunians to upload...

Google promotes mobile products in UK.(Brief article)
January 10, 2008... Google has begun a renewed push of its mobile products by making them more easily accessible to UK mobile consumers. A new link has been added to the Google Mobile home page to provide direct access to products including Google Calendar,...

Silver Films to create content for Lexus site.(Silverfilm Productions Inc.)(Brief article)
January 10, 2008... Lexus Europe has hired a film production company, Silver Films, to create content for its site. It has been tasked with creating a series of short films aimed at showcasing individual vehicles from the luxury car giant. Once complete,...

Auto Express first site to trial customisable InSkin video ads.(Dennis Interactive)(Kia Motors Corp.)(Vauxhall Motors Ltd.)(Brief article)
January 10, 2008... Dennis Interactive has stated that Auto Express will be the first site to trial customisable video ad format InSkin. The ads, for Kia Motors, appear wrapped around the site's media player, staying visible while the video clip plays. The...

Online socialising hits other leisure spending.(Survey)
January 10, 2008... Social networking has been the focus of frenetic internet activity over the last few years. But to what extent is it impacting on consumers' other activities, possibly detracting from the time (and money) spent elsewhere? The latest...

Pure-play retailers deliver greater levels of customer satisfaction.(Survey)(Brief article)
January 10, 2008... Pure-play retailers deliver better customer satisfaction than their high street counterparts, according to a survey by ForeSee Results. It measured the top 30 UK retail websites on four factors affecting customer satisfaction, including...

Online customer reviews important to regular travellers.(Survey)(Brief article)
January 10, 2008... More than four in ten (41%) people who regularly book holidays online claim other travellers' reviews are important when choosing a hotel. However, research firm Forrester Research found that recommendations from friends and colleagues...

Social network users accept phoney friends to boost profile.(Moneysupermarket.com)(Survey)(Brief article)
January 10, 2008... Many social network users accept phoney friends just to boost the number of contacts on their profile, according to price comparison site Moneysupermarket.com. It found that 7% of people admit to having no 'proper friends' on their...

ANALYSIS: Brands move to reduce advertising to children.
January 10, 2008... As Ofcom extends its ban on high-fat-food advertising to children, many brands are already looking to self-regulate their marketing exposure to younger audiences On 1 January Ofcom extended the ban on TV advertising of high-fat, high-...

COMMENT: Panorama doesn't show the full picture.(Column)
January 10, 2008... If you care about digital media, the BBC's current affairs programme Panorama was a bad start to the week (see News, page 02). The programme on the dangers faced by children on social networks contained shots of lecherous men at their PCs...

Research is the only route to measuring effectiveness.
January 10, 2008... It goes without saying that two of the words digital people seem to loathe the most are 'advertising' and 'research'. Advertising because digital-kind believes itself to be above such a grubby and discredited approach to selling things. And...

LETTER: Use of QR codes are old news in Japan.(Letter to the editor)
January 10, 2008... From Martin Copus, executive director, 3GVision While delighted to read the two headline articles on QR codes in recent issues of NMA (06.12.07, 13.12.07), we were surprised that no mention was made of the i-nigma code-reading technology...

LETTER: Brands must live up to their reputations.(Letter to the editor)
January 10, 2008... From Pete Ballard, founding partner, Foolproof In a recent issue of NMA (06.12.07), Alex Burmaster rightly highlighted the power and influence that word-of-mouth media has on the purchase decision-making being taken by today's consumers....

LETTER: Apple sees benefit of good user experience.(Letter to the editor)
January 10, 2008... From Trenton Moss, director, Webcredible Web developers and information architects are the unsung heroes as the British Phonographic Industry (BPI) announces record-breaking figures for music downloads. Figures released last week...

OPINION: For business success stick to your principles and move fast.(Column)
January 10, 2008... Business can often feel like a war. Military metaphors of the 1980s still ring in our ears, and while Sun Tzu-worshippers are more often satirised than admired, a confrontational culture still persists. As World War One simmered down, US...

Simple execution leaves the message clear for Mercedes.(Daimler-Benz AG gives contract to Syzygy)
January 10, 2008... You'll need a watch with a second hand. A stopwatch is ideal, but you can start low-tech just by noticing how long it takes for you to lose interest in what you're looking at. Assuming I haven't lost you yet, look at a newspaper - see how...

PROFILE - HEDLEY AYLOTT: Breaking out.(Summit Media Group Inc.'s managing director )(Occupation overview)
January 10, 2008... Launching his online marketing agency by employing prison inmates, Hedley Aylott of Summit Media is keen to promote its other successes, finds Luan Goldie Summit Media made its name by employing prison inmates to run online ad campaigns....

VENTURE CAPITAL: Capital gains.(Tom Perkins a technology venture capitalists of Kleiner Perkins Caufield and Byers )(Interview)
January 10, 2008... Tom Perkins is one of the most successful technology venture capitalists, having helped launch the likes of AOL and Google. Nic Howell asks him what his secret is Tom Perkins is a Silicon Valley legend. In 1972 he co-founded Kleiner...

NMA MOBILE: Land grab.(online portals and IT industry's forecasts)
January 10, 2008... The opening up of the mobile web has attracted major online players to the platform, reports Alex Farber Internet portals have increased their focus on mobile in recent weeks in an attempt to challenge the established operator portals....

NMA MOBILE: Internet portals' mobile offerings.(Yahoo Inc.,Microsoft Network L.L.C., America Online Inc.)(Brief article)
January 10, 2008... AOL http://wap.aol.co.uk Offers visitors a variety of news, weather, sport, entertainment and financial information. The US version offers MapQuest, CityGuide and Moviefone products, which are slated for wider distribution. Advertising...

NMA MOBILE: Operators need a difference to break customers' churn habit.(Column)
January 10, 2008... Human beings have a subconscious desire to do what they've done before over and over again. The innate fear of change and the comfort we take in known patterns is quite extraordinary. Even among dare-devils, the pattern of seeking constant...

NMA MOBILE: Channel 4 stays true to brand with good balance of content.(Product/service evaluation)
January 10, 2008... Agency: Channel 4/Que Pasa Platform: Mobile IQ Initially I was keen to review one of Turner Broadcasting's WAP sites but decided to look at another broadcaster's offering. Channel 4 has made much of its multi-platform approach so the...

NMA MOBILE: Open sesame.
January 10, 2008... Google's plans to launch Android, an open-source mobile platform, are set to shake up the industry. Greg Brooks finds out what it means for services and handsets Google recently announced its plans to launch an open-source mobile...

NMA MOBILE: Google Android verses existing platforms.(Brief article)
January 10, 2008... Symbian Based on a previous operating system developed by Psion, Symbian has enabled creation of smaller and more efficient phones as it can be run on a phone using only one processor core for all functions, unlike other OSs. Symbian is...

MOVES: Cherry Media Holdings.(appointment of David Jarvis)(Brief article)
January 10, 2008... Digital and mobile specialist Cherry Media Holdings has appointed David Jarvis as the group's strategic commercial director for the EMEA and APAC regions. He has previously worked at companies including Vizzavi and Vodafone. Meanwhile, Sito...

MOVES: Holler.(appointment of Angela Asiedua-Mireku, Eva Bojtos, Nat Lee-Jones, Lee Briggs, Priyanka Kanse, Hannah Foster, Phil Gordon)(Brief article)
January 10, 2008... Digital agency Holler has taken on a host of recruits. Senior marketing managers Angela Asiedua-Mireku and Eva Bojtos both join from New Media Maze, while planners Nat Lee-Jones, Lee Briggs and Priyanka Kanse come from Mediacom London,...

MOVES: Zolv.(appointments of Steve Shinn, Muhammad Balal, Al Napp, Karen Abbott)(Brief article)
January 10, 2008... Software design and web development firm Zolv has announced several hires following successful business acquisition and development. Project manager Steve Shinn joins from Laterooms.com, senior developer Muhammad Balal moves from Instant Data...

MOVES: Code Computerlove.(appointments of Rob Hayward, Amy Crighton)(Brief article)
January 10, 2008... Digital marketing agency Code Computerlove has brought in two members of staff. Front-end developer Rob Hayward moves from The Creative Branch while account executive Amy Crighton joins the team from Mediaforce. Copyright: Centaur...

MOVES: Bunnyfoot.(appointment of Amanda Farquhar-Scott)(Brief article)
January 10, 2008... Behavioural research and usability company Bunnyfoot has recruited Amanda Farquhar-Scott as manager of its Edinburgh office. She was previously an event manager within the sculpting industry. Copyright: Centaur Communications Ltd. and...

MOVES: Experian.(appointment of Richard Phillips, Ben Gaff at Experian Information Solutions Inc.)(Brief article)
January 10, 2008... Global information services company Experian has appointed Richard Phillips from Sportingbet as principal marketing consultant. Meanwhile, Ben Gaff becomes customer intelligence consultant, having been a consultant at Experian ClarityBlue. ...

MOVES: Two Way TV.(appointment of Claude Erepmoc)(Brief article)
January 10, 2008... Interactive production company Two Way TV has hired Claude Erepmoc as commercial manager. She was previously new business development manager at Play To Win TV. Copyright: Centaur Communications Ltd. and licensors

MOVES: Dunnhumby.(appointment of Rufus Evison)(Brief article)
January 10, 2008... International marketing service consultancy Dunnhumby has taken on Rufus Evison as digital strategy director. He was previously founder and CTO of Clickstream. Copyright: Centaur Communications Ltd. and licensors

MOVES: Imagination.(appointments of Carrie Arnold, Alan Waldock, Zuzi Durica)(Brief article)
January 10, 2008... Agency Imagination has made several appointments to its digital team. Freelancer Carrie Arnold joins as lead project manager on the Ford Motor Company account, while graduate Alan Waldock joins the creative team as junior designer after...

SITE INSPECTION: National Express East Coast.(Website overview)(Brief article)
January 10, 2008... Nationalexpresscoast.com Owner: National Express Agency: Splendid/Flow Interactive Content 19/25 Usability 19/25 Branding 14/25 Monetisation 21/25 Total 75/100 ...

SITE INSPECTION: Barratt Homes.(Website overview)(Brief article)
January 10, 2008... Barratthomes.co.uk Owner: Barratt Homes Agency: Twentysix London Content 18/25 Usability 21/25 Branding 18/25 Monetisation 15/25 Total 72/100 This site is slightly...

SITE INSPECTION: Seabrook Crisps.(Website overview)(Brief article)
January 10, 2008... Seabrookcrisps.com Owner: Seabrook Crisps Agency: Propaganda Content 17/25 Usability 14/25 Branding 21/25 Monetisation 19/25 Total 71/100 Seabrook is a 60-year-old...

FULFILMENT: burton.co.uk.(Website overview)(Brief article)
January 10, 2008... Founded Site launched 2000. Selection One of Arcadia's high street stores (which include TopShop, Dorothy Perkins and Evans) selling men's clothing. Navigation The site is clearly laid out and straightforward to use,...

Search giants prepare to fight for off-portal mobile.(Brief article)
January 17, 2008... Google and Yahoo! are preparing for a new battle to power off-portal search on publishers' mobile sites. Emerging off-portal publishers like Eurosport and The Sun have started to include Yahoo!'s Onesearch service on their mobile sites....

Sony Ericsson hires for web push.(appointment of Paul Fitzpatrick at Sony Ericsson Mobile Communications Management Ltd.)(Brief article)
January 17, 2008... Sony Ericsson UK is to ramp up its digital marketing strategy with the appointment of its first dedicated digital marketing manager. The key areas for development will be the brand's site and improving product marketing via digital...

ABCE audits search agencies to 'provide trust'.(Audit Bureau of Circulations)
January 17, 2008... ABCE has launched a service for auditing search agencies in order to "provide a level of trust" on search specialists' practices. The organisation said it will audit the processes provided by SEMs. ABCE is the online arm of the...

Online wins ad budgets while other media lose share.(advertising)(Brief article)
January 17, 2008... The IPA's latest quarterly Bellwether Report has revealed that online ad budgets continued to increase in Q4 2007 despite the ad market seeing its biggest drop in almost two years. Online spend hovered around 9% of the total, with 22.8%...

Capital refreshes home page to boost listener interaction.(Capital 95.8)(Brief article)
January 17, 2008... Capital 95.8 has launched the first phase of its online redevelopment with a new-look home page. The refresh is part of a broader plan by GCap Media to grow the radio station website into a community-led guide to London (NMA 08.11.07)....

P&G calls for digital agencies to consider return, not just creativity.(Procter and Gamble Ltd.)(Brief article)
January 17, 2008... Procter & Gamble has called on the digital marketing industry to focus harder on delivering return on investment from campaigns rather than being obsessed with creativity. The world's largest advertiser believes that digital agencies...

Lynx builds buzz for new scent online ahead of TV campaign.(Brief article)
January 17, 2008... Lynx is rolling out an online buzz campaign for its Dark Temptation range of men's toiletries. A clip will be distributed through the DBM viral network, Holy Moly, The Sun and VideoEgg a week before it's screened on TV. It will also...

Oral-B opens site for high-tech toothbrush.(Brief article)
January 17, 2008... Oral-B has launched a Europe-wide campaign site for its #140 Triumph SmartGuide toothbrush. The model comes with a wireless LCD display that provides the user with feedback on their brushing. The site features an interactive map of...

Kellogg's to up mobile marketing activity with first rich site launch.(Kellogg Company of Great Britain Ltd.)(Brief article)
January 17, 2008... Kellogg's is to ramp up its mobile marketing work following the launch of a mobile website as part of a forthcoming on-pack promotion. The cereal manufacturer is to push the WAP site - which lets consumers download one of ten free animal...

Zavvi reworks digital strategy to increase brand recognition.(Brief article)
January 17, 2008... Zavvi is to overhaul its digital strategy following the launch of its rebranded website. The entertainment retailing brand, which was born from a management buyout of the Virgin Megastores brand in September, said it wants to become the...

Endemol rolls out site for 'One and Only'.(Endemol Entertainment UK)(Brief article)
January 17, 2008... Endemol has launched a site to accompany the BBC's Saturday night talent show The One and Only, which aims to find the UK's best tribute act. The site features the 12 finalists who will be singing live on the show to win the competition....

GQ.com expands digital presence with debut podcast.(Brief article)
January 17, 2008... Conde Nast's GQ.com is preparing for the launch of its first podcast at the end of this month. The move is part of a strategy to increase activity on the magazine brand's online presence. The twice-monthly podcasts, which will be...

LoveFilm drives online ad sales by opening up site to non-subscribers.(advertising)(Brief article)
January 17, 2008... LoveFilm has set its sights on becoming the key UK film portal by encouraging non-subscribers to use its website to increase ad revenues. The DVD rental specialist's move will place it in direct competition with other leading film sites,...

MSN ramps up ads for Live Messenger.(advertisements)(Brief article)
January 17, 2008... MSN is to ramp up its use of brand-sponsored enhancement packs for Windows Live Messenger as it looks to increase advertiser partnerships for the platform. The company has rolled out through MindShare a personal experience pack for ITV's...

Niche social network opens for people learning languages.(Brief article)
January 17, 2008... A social network that aims to bring together people who are learning languages goes live today. VoxSwap allows users to build profile pages, adding their photographs and interests, with the aim of building relationships with speakers of...

Ex-MGN digital head joins Harvest Digital.(Mirror Group Newspapers)(Julia Smith)(Brief article)
January 17, 2008... Harvest Digital has appointed former Mirror Group Newspapers (MGN) head of digital Julia Smith as head of client development. Smith's role will be to expand the digital opportunities for current and prospective Harvest clients across all...

British Heart Foundation takes on snack foods using digital tactics.(Brief article)
January 17, 2008... The British Heart Foundation has launched a digital campaign employing the tactics used by snack brands, which continue to advertise through child-focused sites. Food4Thought, centring around a virtual games site, has been developed to...

HarperCollins to offer hymns from bestseller for download.(HarperCollins Publishers Ltd.)(Brief article)
January 17, 2008... HarperCollins is to launch a download site for Christian hymns. More than 18,000 songs will be available, sourced from the Mission Praise hymn book, which combines traditional and modern songs. The site, which goes live today...

Toyota and Warner sign up to video ads with The Mirror.(Toyota Motor Manufacturing UK Ltd.)(Warner Bros.)(advertising)(Brief article)
January 17, 2008... The Mirror has signed both Toyota and movie studio Warner to trial a new form of video advertising. The ads, for the motor brand and film I am Legend, appear around the newspaper's media player. Content remains inactive unless the viewer...

Eurosport launches campaign on Yahoo! for African Cup of Nations.(Brief article)
January 17, 2008... Eurosport is to roll out a major online ad campaign to support its coverage of the forthcoming African Cup of Nations later this month. The broadcaster is launching a campaign site on Yahoo! to follow the tournament, which kicks off in...

Spinvox aims for 6m global users.(Brief article)
January 17, 2008... Spinvox is looking to drive greater use of its phone-to-web voice converter service by launching a major marketing push. It will kick off with an event at the Institute of Contemporary Arts featuring Jude Law on 27 February. The...

Charity groups launch online project to push voluntary work.(The Media Trust)(itsallaboutu.co.uk)(Brief article)
January 17, 2008... The Media Trust, the Community Channel and do-it.org.uk have launched a joint online project to encourage more people to take part in voluntary work. The organisations have unveiled a campaign site, itsallaboutu.co.uk, to help raise...

Haircare brand GHD to up digital marketing.(Brief article)
January 17, 2008... Haircare brand GHD has finished a four-way pitch, appointing TBWA to design its website and handle its extensive digital marketing strategy. The commission includes rebuilding the company's site, to relaunch in early spring, and...

Mobile search service Taptu uses viral game to boost brand.(Brief article)
January 17, 2008... Mobile search startup Taptu has launched a viral game targeting music fans, in order to boost awareness of the company's service. The game, called Music Cube, tasks players to name albums, artists and songs based on visual clues. It uses...

Silver surfers are keen on multi-tasking too.(Survey)
January 17, 2008... Lightspeed Research surveyed 2,000 UK panellists to understand how their media consumption patterns are changing. The results reveal which types of content are consumed on which media platforms and, crucially, how that media is being consumed....

US record industry revenue to fall despite advance of digital music.(Brief article)
January 17, 2008... The growth of digital music will boost revenues for the music industry in the US. But it will be unable to halt their overall decline. Findings by technology research firm Yankee Group revealed that US record industry revenues, which...