New Media Age articles from January 2006

New Media Age archives from January 2006

Google prepares for move into global mobile content market.
January 12, 2006... Internet giant Google is preparing to muscle in on the lucrative global mobile content market with a dedicated premium wireless content play. The company is preparing an assault on the market as the next stage of its ambitious plans to...

Cadbury boosts Web's marketing role.(Cadbury Trebor Bassett plans)
January 12, 2006... Cadbury Trebor Bassett is planning to significantly boost its online marketing efforts this year and is looking to test blog and podcast marketing. The brand, with an overall UK marketing budget of #20m, is overhauling its strategy to...

ITV gives show sponsors more interactivity.
January 12, 2006... ITV has become the UK's first commercial broadcaster to offer advertisers the chance to regularly add red-button or mobile interactivity to their programme sponsorships. The initiative represents a further step forward for ITV's...

Ebay launches standalone mobile site.(eBay UK Ltd.)(Brief Article)
January 12, 2006... Ebay has become one of the biggest global brands to launch a direct-to- consumer mobile strategy. It has launched Ebay Mobile as a standalone mobile Internet site, providing full transactional capabilities and giving it the opportunity to...

Dating Direct does radio partnership deal.(GCap Media)(Brief Article)
January 12, 2006... Dating Direct has signed a 12-month partnership with radio company GCap Media to include its premium dating services on a range of individual radio station Web sites. The #1.6m deal, as well as being the biggest in Dating Direct's...

Disney runs on-pack promotion with Kinder for 'Chicken Little'.(Kinder Surprise, Walt Disney Co., contract)(Brief Article)
January 12, 2006... Disney has linked with confectionery brand Kinder for an online campaign to promote its movie Chicken Little. The campaign uses an on-pack mechanic to drive purchasers of Kinder Surprise to a series of dedicated Chicken Little campaign...

News and Features changes at NMA.(Justin Pearse, Dominic Dudley, Gareth Jones and Yinka Adegoke promoted at New Media Age)(Brief Article)
January 12, 2006... NMA launches into the new year with a number of significant staff changes as it strengthens its editorial team. Justin Pearse, formerly features editor, takes over as deputy editor and news editor. The features desk is now being run...

Channel 4 plans on-demand service to safeguard its future.(Channel Four Television Company Ltd.)
January 12, 2006... Channel 4 is drawing up blueprints for a video-on-demand service that will allow viewers to go online for round-the-clock access to some of its biggest programmes. The broadcaster plans to increase its investment in new media for 2006,...

GlaxoSmithKline restarts search for digital agency.(Brief Article)
January 12, 2006... GlaxoSmithKline has reopened its pitch for a global digital agency. The FMCG giant last year kicked off a major new commitment to online media with a hunt for a digital marketing agency to work on its biggest global brands over two years....

NMA to publish annual guide to marketing services providers.(Brief Article)
January 12, 2006... NMA is to launch a new guide to online marketing services companies. It will act as a sister guide to NMA's long-established Top 100 Interactive Agencies guide, offering a chance for a far wider range of companies to measure themselves...

MSN begins revamp of Games Channel to boost revenues.(Microsoft Network L.L.C.)(Brief Article)
January 12, 2006... MSN is planning a concerted push into the online gambling market with the relaunch of its MSN Games Channel. This week saw the first stage with a deal with Bingos.co.uk to provide a range of bingo games. Amanda Anthony, digital...

BREAKING NEWS: 3 Launches standalone football content app.(new software)(Brief Article)
January 12, 2006... 3G operator 3 has launched one of its first standalone mobile content Java applications. Premierscores provides live scores, text commentary and in-match statistics from every league and cup football match featuring Barclays Premiership,...

BREAKING NEWS: Ofcom to mediate TV programme rights row.(Office of Communications)(Brief Article)
January 12, 2006... Ofcom has waded into an ongoing row between broadcasters and independent producers over the contentious issue of new media rights. The communications regulator is attempting to defuse the situation by redefining 'rights windows' - the period...

BREAKING NEWS: O2 sticks with Brit Awards sponsorship.(Brief Article)
January 12, 2006... O2 yesterday announced its third year's sponsorship of the Brit Awards, in association with Motorola. As part of the deal, the operator is providing the SMS voting mechanism for the awards. Both sponsors have developed exclusive content,...

BREAKING NEWS: Ikea prepares for etail.(Brief Article)
January 12, 2006... Ikea is to sell goods online for the first time in an attempt to grow its UK business. The furniture company is to change its focus from out- of-town stores to spend #1bn building ten new stores in towns, along with offering customers the...

IN BRIEF: Britvic names Enpocket official mobile partner.(Britvic Soft Drinks Ltd.)(Brief Article)
January 12, 2006... Britvic has officially confirmed the appointment of Enpocket as its exclusive mobile marketing partner. Enpocket will now become the central mobile partner for Britvic's roster of agencies across 15 brands. The partnership will see mobile...

IN BRIEF: BT in broadband deal with Tate Online.(British Telecommunications PLC)(Brief Article)
January 12, 2006... BT has struck a partnership with Tate Online that will see the telco make a #30 donation to the Tate for every purchase of BT Broadband from Tate Online. BT has sponsored Tate Online since 2001, providing technical and financial assistance...

IN BRIEF: Domino's sees online and iTV sales rise.(Domino's Pizza Group Ltd.)(Brief Article)
January 12, 2006... Domino's Pizza has cited online and iTV sales as contributing healthily to a like-for-like sales growth of 7.1% for the year ending 1 January 2006. Over Christmas, ecommerce sales grew 57.6% and now generate 11.5% of all delivered pizza...

IN BRIEF: Top 100 Interactive Agencies 2005.(Brief Article)
January 12, 2006... Agency Republic has withdrawn from NMA's Top 100 Interactive Agencies listing due to corporate restrictions. In the online version of the guide, its entry now appears in the Unranked Agencies section for agencies affected by such...

IN BRIEF: Asos.com.(Correction Notice)
January 12, 2006... In our story last month, 'Businesses count the costs of Hemel Hempstead oil fires' (NMA 15.12.05), we mistakenly reported that in July Asos.com's reported profits were up 79% to #13.5m. This was actually the company's turnover. ...

Orange and Wanadoo launch joint broadband/mobile brand.(Online Anywhere)(Brief Article)
January 12, 2006... Orange and Wanadoo have launched their first joint consumer brand for integrated broadband and mobile services. Online Anywhere has been launched to the companies' trial base, with plans for a full commercial launch in the first half of this...

ITV advertising sector doubles in value to reach #13m in 2006.(interactive television)(Brief Article)
January 12, 2006... The ongoing growth of iTV advertising looks set to push the sector close to the #13m mark this year as brand owners continue to add the red button to their media schedule. Data compiled for NMA by digital media consultancy Decipher shows...

'Juiced' wins in Channel 4 viral Oscars.(Channel Four Television Company Ltd. won the award for Best Viral Ad)(Brief Article)
January 12, 2006... Maverick Media has won the award for Best Viral Ad for racing game Juiced in the first self-styled viral Oscars, run by Channel 4. Results of the Germ virals competition, launched by Channel 4's Ideasfactory, were announced yesterday...

Freeview revamps consumer site to encourage switch from analogue TV.(DTV Services Ltd.)(Brief Article)
January 12, 2006... Freeview is overhauling its consumer-facing Web site as part of an ongoing strategy to encourage more viewers to switch from analogue to digital terrestrial TV (DTT). The BBC-backed service intends to give the Internet a key role in its...

DaimlerChrysler builds #3m ad campaign around red button.(Brief Article)
January 12, 2006... DaimlerChrysler has broken new ground in iTV advertising with the launch of a red-button commercial that forms the crux of an entire #3m through-the-line push. In what's being seen as a step forward for the industry, the car manufacturer...

Innocent boosts loyalty with #1m email campaign.(Innocent Drinks, Pure360.com, contract)(Brief Article)
January 12, 2006... Smoothie drinks brand Innocent is to embark on a concerted email marketing campaign as part of a #1m drive to boost customer loyalty. Email and SMS marketing agency Pure360.com has been retained by Innocent as the agency of choice for its...

Clerical Medical uses online ads to highlight awards win.
January 12, 2006... Insurance company Clerical Medical this week launched an online branding campaign to trumpet its success in recent personal finance awards. The campaign, which forms part of an integrated branding push, will run until the end of January....

Itagg sees its future in mobile marketing.(Brief Article)
January 12, 2006... Mobile company Itagg has restructured its business to focus on providing mobile marketing services to agencies, splitting out its mobile domain name product as a consumer offering at myitagg.com. The company has also boosted the payouts it...

IN BRIEF: Tamba to overhaul two recruitment Web sites.(Tamba Internet, ETS Technical Selection, contract)(Brief Article)
January 12, 2006... Web agency Tamba Internet has been commissioned to overhaul the online presence of two recruitment companies. Engineering and technical recruitment company ETS Technical Selection has hired the agency to redesign its Web site and create a new...

IN BRIEF: Ideal Standard launches new consumer Web site.(Brief Article)
January 12, 2006... Bathroom company Ideal Standard has launched a new consumer- facing Web site that it claims has already led to a significant increase in sales. Designed by digital agency Quba New Media, the revamped site allows users to select and configure...

IN BRIEF: IAB reveals new site and plans members' area.(Interactive Advertising Bureau UK Ltd.)(Brief Article)
January 12, 2006... The Internet Advertising Bureau (IAB) has officially unveiled its new Web site, following the overhaul of its positioning and branding last year. Designed by digital agency Red Snapper, the new site is intended to be a primary information...

IN BRIEF: Hodder Education sends out self-help SMSs.(marketing)(Brief Article)
January 12, 2006... Publisher Hodder Education has launched a selection of SMS services to accompany its new series of 'Get a Life' self-help books. Developed by Telecom Express, the SMS packs, costing #1.50, provide ten inspirational messages related to the...

IN BRIEF: DS.Emotion changes its name to Ralph.(Brief Article)
January 12, 2006... Digital agency DS.Emotion has rebranded as Ralph. The agency said it would announce a range of strategic partnerships and appointments in the coming months to support the rebrand. Clients of the agency include Nickelodeon, Franz Ferdinand and...

IN BRIEF: De Vere Hotels picks Equator as digital agency.(De Vere Hotels & Leisure Ltd.)(Brief Article)
January 12, 2006... De Vere Hotels & Leisure has appointed Equator as its digital agency partner. The selection of the Glasgow-based agency follows success with recent online campaigns, with De Vere reporting a rise in online booking of over 1,000% since last...

IN BRIEF: Citibank tackles fraud with mobile alerts.(new service)(Brief Article)
January 12, 2006... Citibank UK has launched a service that alerts customers by mobile phone of credits and debits to their bank account. The Citibank Alerting Service will be charged at #2.50 a month from July, but is being offered for free as a trial until then....

IN BRIEF: I-level appoints first HR director to attract talent.(Kate Douglas)(Brief Article)
January 12, 2006... Digital media agency i-level has appointed its first HR director, Kate Douglas, who joins from Capital Radio. Her role will be to set up an HR function that can help the agency attract and retain people at a time of continued talent...

Move online boosts Royal Liver insurance business fourfold.(use of the online advertising, Royal Liver Assurance)(Brief Article)
January 12, 2006... Royal Liver Assurance revealed this week it has seen its business quadruple since moving it online a year ago. The move has led to a fourfold increase in insurance policies issued. The company said it had made over #29m in new business...

BBC New Media selects indies to advise on commissioning.(British Broadcasting Corp. BBC News, contract)(Brief Article)
January 12, 2006... BBC New Media has selected representatives from the independent production community to help overhaul its external commissioning process. It has appointed a panel of advisors from the commercial sector as part of an ongoing attempt to...

Auto Trader replaces MoneySupermarket.(Auto Trader Systems Ltd., Moneysupermarket.com)(Brief Article)
January 12, 2006... Auto Trader has ditched MoneySupermarket as the provider of its online car insurance comparison service. Comparethemarket.com, a division of Budget Group, will replace MoneySupermarket with immediate effect. Tom Cooper, head of...

Bank of Ireland runs online branding ads.
January 12, 2006... Bank of Ireland's UK financial services division is poised for a wave of online activity with the launch of two separate branding campaigns. The consumer campaigns for the bank's Giraffe and Bristol & West mortgage brands will coincide...

Agency Jack Media launches with major gambling clients.(Brief Article)
January 12, 2006... William Hill is among the first clients to sign up to work with new full service agency Jack Media. It's joined by online sports book and casino firms Mansion and Be The Dealer as launch clients for the agency, which is specialising in...

Mobile TV is coming, but maybe not this year.(views of Peter Bazalgette from Endemol UK)
January 12, 2006... When Endemol chairman Peter Bazalgette speaks about the future of TV, people listen. And while most of us were distracted by the festivities between Christmas and New Year, Bazalgette made a rather interesting comment in a story on the BBC...

IN BRIEF: Be launches pay-as-you-go broadband offering.(Brief Article)
January 12, 2006... Broadband company Be will this month launch a pay-as-you-go broadband offering. Be Lite will offer 24Mbps broadband for under #15 a month. It will have an initial usage allowance that users can top up. bethere.co.uk Copyright:...

IN BRIEF: Lightershade develops e-learning app for GPs.(general practitioners)(Brief Article)
January 12, 2006... Digital agency Lightershade has launched an e-learning application for doctors. The product is designed to use the Web for GPs' continual learning and professional development. Medical college RCGP Scotland was the first client. The agency...

IN BRIEF: Teachers' TV launches podcasting service.(Brief Article)
January 12, 2006... Digital broadcaster Teachers' TV this week launched a podcast. The channel will be available to download each week, expanding its reach beyond the Web and digital TV. The company said that it has made over 700 programmes available for...

IN BRIEF: Lunagames appoints Netsize to expand offer.(Brief Article)
January 12, 2006... Mobile aggregator Netsize has been appointed by mobile games company Lunagames to provide infrastructure for delivering games worldwide. Netsize will offer full underlying infrastructure via its Messaging Online and mSuites products, giving...

BBC offers simple guide to RSS as it plans to grow use of feeds.(really simple syndication)(Brief Article)
January 12, 2006... The BBC is launching a Web initiative dedicated to demystifying RSS (really simple syndication) ahead of plans to increase the number of news feeds it offers Internet users. The aim is to boost use of RSS by providing a straightforward...

UK Net Guide restructures to act as social bookmarking site.(Brief Article)
January 12, 2006... Online consumer guide UK Net Guide is being relaunched as a social bookmarking site, where users will be able to save, search and share their favourite sites and review others. The move marks a shift for UK Net Guide from a directory...

St Minver enters Russian online gambling market.(Rambler Media, contract)(Brief Article)
January 12, 2006... St Minver, a supplier of fully managed white-label gambling technology and services, is to enter the Russian online gambling market this month. The company, which already provides its white-label casino, bingo and poker technology to...

Record Christmas sales online surpass analysts' predictions.(Brief Article)
January 12, 2006... Online retail revenue is likely to have surpassed UK analysts' predictions of a record Christmas (NMA 01.12.05), according to early reports on the 2005 festive season. Research company Hitwise reported that visits to retail sites were up...

Global broadband growth slows down.(Brief Article)
January 12, 2006... The growth in global broadband penetration slowed down in 2005, according to research by broadband company Point Topic. The number of broadband lines surpassed 200m, yet growth fell from 7.9% to 7.3% during 2005. The research shows that...

Eastern Europeans keen on new ways to access the Web.(Brief Article)
January 12, 2006... Eastern Europeans are ahead of the rest of the continent when it comes to finding different ways to access the Internet, according to research firm Nielsen//NetRatings. Use of platforms other than PCs to go online is far higher in...

IN BRIEF: Women go online for trustworthy car advice.(survey)(Brief Article)
January 12, 2006... Women are turning to the Internet as the most trustworthy source of information when deciding what car to buy. Research by interactive marketing agency Global Beach revealed that three-quarters of women find online a more reliable source of...

IN BRIEF: Half of Fortune 500 firms to increase online spend.(Brief Article)
January 12, 2006... Almost half of US chief marketing officers at Fortune 500 companies plan to increase online ad spend this year by 30%, according to a report by Credit Suisse. The survey found that total online ad spend was predicted to rise 32% this year...

IN BRIEF: Number of Internet users passed 1bn last year.(Brief Article)
January 12, 2006... The total number of Internet users worldwide passed 1bn last year, up from 45m in 1995 and 420m in 2000, according to a report from eTForecasts. The research firm expects the 2bn mark to be reached by 2011. The report found the majority of new...

NEWS ANALYSIS: Is ASA ruling on virals just chest-beating?(Advertising Standards Authority)
January 12, 2006... The Advertising Standards Authority is moving to bring viral ads under its control. But as it's the public who decide if virals succeed or not, do they need regulating? King Canute never actually believed he could command the waves, he...

NEWS ANALYSIS: ASA rules on Midway Games viral.(Advertising Standards Authority, Maverick Media Inc., Midway Games Inc., case)(Brief Article)
January 12, 2006... In its most recent non-broadcast adjudication last month, the ASA described Maverick Media's 'Blood on the carpet' ad for Midway Games' Mortal Combat: Shaolin Monks as "likely to cause fear or distress and serious or widespread offence". The...

Broadband boom will alter how we shop irrevocably.
January 12, 2006... Another Christmas, another bumper set of sales figures for online retail. As we report on page 13, early reports suggest that sales for the festive period will beat analysts' expectations. At the same time, anecdotal evidence suggests that...

Forget return on investment, it's all about return on attention.(services of HousingMaps)
January 12, 2006... Did you hear about KatrinaList? 50,000 people lost in the wake of the New Orleans disaster were found by their families within 24 hours - that's right, one day - of this volunteer-created and built service launching. Oh, and they cobbled...

LETTER: UK firms need to take mobile to heart.(Letter to the Editor)
January 12, 2006... A recent survey by O2 identified more than 200 firms creating innovative mobile products and services for both businesses and consumers. The survey's list of 50 companies to watch accounted for a #1bn market that flourishes on the back of 63m...

LETTER: Online protection should be provided by banks.(Letter to the Editor)
January 12, 2006... Internet Explorer 7.0 is expected to help users identify how secure a Web site is by using a colour-code system. This analysis feature will enhance the padlock symbol we've become familiar with. Similar features are also planned by the other...

OPINION: Consumers stand back as the power of the individual rises.(Column)
January 12, 2006... There really is only one trend for this year: the consumer is no more. The monolithic demographics are breaking down to individuals - customers and those creating the products that they want. When it comes to online new media, these are...

PROFILE - NIGEL MORRIS: Independent thinking.(Biography)
January 12, 2006... Isobar CEO Nigel Morris talks to Yinka Adegoke about his strategy to keep recent digital agency acquisitions separate, despite industry moves towards integration Even when asked the slightly awkward question of whether #14.1m might have...

AD WATCH: BT shows that usability in ads is an important driving force.(British Telecommunications PLC)
January 12, 2006... 2005 was the year when digital advertising finally acclimatised to the realities of broadband. It stands to reason, therefore, that 2006 will see all those excuses about file size restrictions become a distant memory. Now we have a level...

CADBURY TREBOR BASSETT - STRATEGIC PLAY: Chocolate delight.
January 12, 2006... Cadbury's promotion for the centenary of its Dairy Milk bar drove home the potency of online for branding. Nic Howell travels to Bournville to unwrap the inside story The latest reconfiguration of Cadbury Trebor Bassett's Birmingham...

CADBURY TREBOR BASSETT: Cadbury brands' forays online.(cadbury.co.uk)(Brief Article)
January 12, 2006... The cadbury.co.uk site supports a continuous programme of campaigns for individual brands. These are concentrated in the last four and first four months of the year, the busiest time for chocolate brands because of colder weather and...

WORD-OF-MOUTH MARKETING: Spread the word.
January 12, 2006... The US is way ahead of the UK when it comes to successfully using word- of-mouth marketing online. Emma Rubach finds that niche sites and blogs hold the answers Word-of-mouth marketing has been around in essence since the invention of...

WORD-OF-MOUTH MARKETING: Habbo Hotel using word of mouth to grow brand.(Brief Article)
January 12, 2006... Habbo Hotel, owned by Finnish company Sulake, is a global cult Web site where players build and design their own spaces and fill them with friends from the site. Besides a few magazine ads and some launch PR in 2001, the growth of the Habbo...

IN-AD SEARCH: Looking inside the box.(forecast of advertising search)(Column)
January 12, 2006... The ability to link online ads to databases, so users can search for products or information without leaving the site they're on, is reviving the banner, finds David Cotriss As online marketers from all sectors have come to realise, new...

Moves: Sophos.(promotes Steve Munford)(Brief Article)
January 12, 2006... Internet security company Sophos has promoted Steve Munford to CEO worldwide. He joined Sophos in 2003 as president for North America before becoming COO. Munford will be responsible for the whole company from its HQ in Oxfordshire. ...

Moves: Quartz Interactive.(appoints Suren Manikkarajah)(Brief Article)
January 12, 2006... Suren Manikkarajah has moved from media agency Zed to search marketing agency Quartz Interactive to become search manager. At Zed he handled clients including Toyota and Alpha Telecom, having previously worked at Modem Media. At Quartz,...

Moves: Souk Digital.(appoints Hannah Ball)(Brief Article)
January 12, 2006... Interactive agency Souk Digital has hired Hannah Ball as director of online marketing. She moves from credit card company Capital One and is now responsible for providing the agency's online offering to its clients. Copyright: Centaur...

Moves: CMW North.(appoints Imke Thielemann)(Brief Article)
January 12, 2006... Imke Thielemann has joined Leeds-based digital marketing agency CMW North as Web designer. She will work with clients Proctor & Gamble, Lacoste and Escada. Thielemann is also tasked with expanding the agency internationally, having gained...

Moves: Greenlight.(appoints Joy Remuzzi, Graham Hogarth, Paul Underhill)(Brief Article)
January 12, 2006... Search marketing agency Greenlight has hired Joy Remuzzi as business development and marketing manager. Her main task is to expand Greenlight into the US market. She has previously worked in the US and UK for companies including software...

Moves: Daily Telegraph.(appoints Guy Ruddle )(Tim Taylor resigns)(Brief Article)
January 12, 2006... The Daily Telegraph has appointed its first podcast editor, Guy Ruddle. He moves from the BBC, where he presented Radio Five Live's Wake Up to Money business programme. Ruddle moved to the BBC in 1990 following seven years in advertising....

Moves: Synergenix.(Synergenix Interactive AB appoints Nic Garner)(Brief Article)
January 12, 2006... Nic Garner has been appointed head of Synergenix, the European subsidiary of mobile entertainment publisher Kayak Interactive, where he will be responsible for production, content and development. Previously he was VP of production and head of...

Moves: Touch Clarity.(appoints Richard Wolinski)(Brief Article)
January 12, 2006... Automated content software specialist Touch Clarity has appointed Richard Wolinski as executive VP of global sales and marketing. He has over 25 years' technology sales and marketing experience, most recently as VP of sales at software company...

Moves: Betfair.(appointments and resignations)(Brief Article)
January 12, 2006... David Yu has been appointed CEO of online gambling firm Betfair. He was formerly CTO and then COO of the company. Betfair's executive chairman, Sir Robert Horton, and non-executive directors Nick Irens and Justin Dowley have resigned. Tim...

Moves: 20:20 London.(appoints Maggie Lonergan)(Brief Article)
January 12, 2006... Integrated advertising agency 20:20 London has hired Maggie Lonergan as client services director, where she will be responsible for clients including Audi, BP Ultimate, Five, Jaguar and Electronic Arts. She has gained experience as client...

Site inspection: Reel People.(reelpeoplemusic.co.uk)(Brief Article)(Product/Service Evaluation)
January 12, 2006... Reel People reelpeoplemusic.co.uk Owner: Reel People/Defected Records Agency: Castrocorp Content 20/25 Usability 25/25 Branding 23/25 Monetisation 19/25 Total 87/100...

Site inspection: Salomon Select Line.(salomonselectline.com)(Brief Article)(Product/Service Evaluation)
January 12, 2006... Salomon Select Line salomonselectline.com Owner: Salomon Agency: Megalos Content 22/25 Usability 20/25 Branding 25/25 Monetisation 15/25 Total 82/100 Salomon...

Site inspection: Natural Unity.(naturalunity.com)(Brief Article)(Product/Service Evaluation)
January 12, 2006... Natural Unity naturalunity.com Owner: Natural Unity Agency: in-house Content 18/25 Usability 18/25 Branding 18/25 Monetisation 18/25 Total 72/100 Those of you...

Fulfilment: bristolcameras.co.uk.(Brief Article)(Product/Service Evaluation)
January 12, 2006... bristolcameras.co.uk Founded 1995 Selection A full range of digital cameras and accessories, from tripods to scanners and memory cards. Technical problems None. Navigation Goods are broken down into clear...

Channel 4 pulls the plug on all interactive TV programming.
January 19, 2006... Channel 4 has become the first UK broadcaster to abandon interactive TV programming, meaning that viewers will no longer be able to use their remote controls to interact with shows like Big Brother. Channel 4's U-turn will come as a major...