New Media Age articles from February 2006

New Media Age archives from February 2006

Broadcasters gear up for battle to win over red-button sponsors.
February 2, 2006... ITV is putting its weight behind interactive TV programme sponsorship as part of an aggressive strategy to force its commercial rivals out of the sector during 2006. The UK's largest commercial broadcaster is aiming to boost its red-...

Jamster seeks to rebuild reputation via major deals with AOL and Yahoo!
February 2, 2006... Crazy Frog creator Jamster has signed content partnerships with AOL and Yahoo! as it tries to move its business on from direct consumer ringtones. Industry observers have expressed surprise, however, that such global brands have struck...

IPA calls on digital agencies to choose it as their industry body.(Institute of Practitioners in Advertising)(Brief Article)
February 2, 2006... The Institute of Practitioners in Advertising (IPA) has challenged digital agencies to come together for a summit meeting to work out how it can meet the needs of the sector. The call looks set to hasten a split in the sector, with the...

Bazalgette dismisses Channel 4 threat to move production.(Peter Bazalgette, Channel 4 Television Co. plans for programme production )(Brief Article)
February 2, 2006... The company behind Big Brother has rubbished Channel 4's threat to bring programme production in-house unless independent producers give in to its demands over new media rights. Speaking exclusively to NMA, Endemol UK chairman Peter...

Sport England invites digital agency bids.(Brief Article)
February 2, 2006... Sport England, the body that promotes and invests in sport in the UK using lottery and exchequer funds, is searching for an online agency for the six-figure contract to support its Everyday Sports campaign. It has invested #2bn since 1994...

Xbox 360 red-button ad attracts record-breaking 1.9m viewers.
February 2, 2006... An iTV campaign promoting the launch of Microsoft's Xbox 360 games console is being hailed as one of the most successful red-button initiatives ever to have run in the UK. Research shows that the software giant drove almost 1.9m viewers to...

Skoda uses digital campaign to push Octavia VRS model.(Skoda Automobilovy Koncern Ltd., Dais, contract)(Brief Article)
February 2, 2006... Skoda is promoting its fastest ever production car with an online campaign promoting the marque as both practical and exciting. A series of ads and a campaign site promoting the saloon and estate versions of the Octavia VRS are set to go...

Unilever runs new Lynx 'Click More' ads across 23 countries.(marketing)(Brief Article)
February 2, 2006... Unilever this week launched an international campaign across 23 countries to seed the new Click brand for its men's grooming brand Axe/Lynx. Based on a 'Click more' theme, Axe/Lynx is offering handheld click counters for men to record how...

Coca-Cola reruns win-a-player promotion.(marketing)(Brief Article)
February 2, 2006... Coca-Cola has launched the second year of its 'Win a player' mobile marketing campaign, an on-pack promotion running across 80m packs. Last year's campaign saw 1.1m entries over the 80-day promotion. 'Win a player' gives entrants the...

BREAKING: Golley Slater buys Web agency Push Digital.(Brief Article)
February 2, 2006... Agency network Golley Slater has bought Web design agency Push Digital for an undisclosed sum. It will now launch Golley Slater Digital, a full service Web site design and digital marketing business. Push founders Liz Faber and Mark March...

BREAKING: Blue Barracuda launches new product division.(Trevor Dann)(Brief Article)
February 2, 2006... Digital marketing agency Blue Barracuda is launching a new production division to spearhead its expansion into blogging, podcasting and videocasting. The agency has appointed Trevor Dann, former head of music and entertainment at the BBC, to...

BREAKING: Page & Moy relaunches Web site with DigitalTMW.(Brief Article)
February 2, 2006... Page & Moy, the escorted holiday specialist, has appointed interactive agency DigitalTMW as part of its drive to offer more Web services. The agency will be involved in the relaunch of the main Page & Moy Web site in order to offer more...

IN BRIEF: GQ and Glamour sign up to Refresh Mobile.(Brief Article)
February 2, 2006... GQ and Glamour are the latest brands to sign up to launch mobile Java sites on the Refresh Mobile network. Both magazines will be updated twice a week. The Refresh Mobile network of mobile sites includes brands such as Time Out, ITV and...

IN BRIEF: Travel sites saw peak in traffic in January.(Brief Article)
February 2, 2006... Travel sites received the highest peak in traffic for 15 months in the first half of January 2006, according to research company Hitwise. The travel sector accounted for 5.8% of all online traffic, a 13% year-on- year growth. Hitwise also...

IN BRIEF: DatingDirect comes top of online dating sector.(Brief Article)
February 2, 2006... DatingDirect came top of research company ComScore Europe's ratings for the online dating sector in December with 895,000 unique users. This compared to its nearest rivals Loopylove.com with 674,000 unique users and Yahoo! Personals with...

IN BRIEF: King of Shaves viral game receives 1.3m visits.(new game from Kempt)(Brief Article)
February 2, 2006... The King of Shaves viral game, created by digital marketing agency Kempt, has received over 1.3m visits in its first two weeks. The game is receiving over 100,000 visitors per day and is predicted to receive over 2.4m visits by the end of its...

IN BRIEF: Adprecision launches new search system.(Brief Article)
February 2, 2006... Search technology firm Adprecision has launched a new system that allows search engine marketers to automatically create keywords and create ad text in foreign languages. Adprecision claims this speeds up the process of converting keyword...

Channel 4 develops on-demand content with film review show.(Channel 4 Television Co.)(Brief Article)
February 2, 2006... Channel 4 is launching a series of Internet-only movie review programmes as part of a strategy to make more of its content available to viewers on demand. The shows will be the first to make use of Channel 4's new video player, which...

Agencies create trading roles to increase their buying power.(Media Contacts)(Brief Article)
February 2, 2006... Media Contacts, the interactive arm of Media Planning Group (MPG), has become the latest agency to create a head of trading role, as interactive agencies look to ape offline peers to increase buying power with portals. It has poached Dave...

Mobile video ad firm enters UK market.(Rhythm NewMedia)(Brief Article)
February 2, 2006... US-based mobile advertising start-up Rhythm NewMedia has launched into the UK market, with one UK operator signed up to trials of its mobile video advertising concept. Rhythm NewMedia is currently building a UK team to target agencies,...

BBC launches enhanced radio service for digital cable listeners.(British Broadcasting Corp.)(Brief Article)
February 2, 2006... The BBC is launching an enhanced digital radio service that will allow listeners tuning in via digital cable platforms to access a range of programme-related content. Those listening via NTL and Telewest digital cable services will be...

Creative agencies cash in as banks boost online ad spend.(Brief Article)
February 2, 2006... Agencies specialising in financial services are to receive a spring windfall after a host of investment banks commissioned new online campaigns. Global brands like JP Morgan, New Star, Gartmore, Allianz, Threadneedle and Axa Framlington...

W00t!media to manage ad sales for Kontraband.(Brief Article)
February 2, 2006... Cult media agency W00t!media has added viral seeding site Kontraband to its portfolio of edgy sites and has taken on a new head of sales as it expands its offering. The agency, named after a gaming term of approval, aims to help...

Mark Warner focuses online as Unique Digital wins account.(Unique Digital Marketing Ltd.)(Brief Article)
February 2, 2006... Tour operator Mark Warner is to launch a concerted online seasonal sales push after moving its digital account to Unique Digital from MCS following a two-way pitch. Islington-based Unique Digital will start work on the account straight in...

Premium TV signs World Superbike deal.(Premium TV contracts with FGSport Group )(Brief Article)
February 2, 2006... Sports content provider Premium TV has signed a three-year content deal with the organisers of the World Superbike Championships. The deal with FGSport Group will see the launch of a Web site, provision of streaming action of the...

IN BRIEF: Legal & General pushes family product online.(Legal and General Group PLC, Chase Design, contract)(Brief Article)
February 2, 2006... Legal & General is starting the second phase of its integrated campaign promoting its family protection product. This stage of the campaign's creative has been designed by Guildford-based Chase Design and is predominantly made up from banner...

IN BRIEF: Tesco to distribute Tiscali CDs in store.(Brief Article)
February 2, 2006... Tiscali, the ISP and broadband company, has partnered with supermarket giant Tesco to distribute its promotional CDs across Tesco's nationwide store portfolio. The CDs will be in 342 Tesco stores from this week. tiscali.com ...

IN BRIEF: Txt4 raises #250,000 from The Capital Fund.(Brief Article)
February 2, 2006... Mobile marketing firm Txt4 has raised #250,000 funding from VC fund The Capital Fund, with the round open for further investors. The funding will be used to develop the company's core product and expand into Europe. Txt4 provides text...

IN BRIEF: Cimex wins Social Care e-learning project.(Social Care Institute for Excellence, contract)(Brief Article)
February 2, 2006... Interactive agency Cimex has won an e-learning project for the Social Care Institute for Excellence. It has been tasked with creating a set of e-learning materials to assist law study on the social work degree. cimex.com Copyright:...

IN BRIEF: Tamba Internet staffs up after business wins.(Brief Article)
February 2, 2006... Tamba Internet, the Birmingham-based digital agency, is planning to double in size with the addition of four new staff following new business wins. It currently works for charity World Vision and construction company Geoffrey Osborne. ...

IN BRIEF: Virgin Bites to switch to flat-rate data access fee.(Virgin Mobile Telecoms Ltd.)(Brief Article)
February 2, 2006... Virgin Mobile is introducing flat-rate browsing on its Virgin Bites mobile content portal from 3 March. Data charges will be 30p a day. virginmobile.co.uk Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Wild Jack launches casino gambling on mobile.(Brief Article)
February 2, 2006... Online casino brand Wild Jack has launched a mobile gambling service. It runs on technology from casino application specialist Spin 3 and systems management company Microgaming. Registration and authentication can be completed from users'...

IN BRIEF: Qualifications body adds new media course.(Oxford, Cambridge and RSA Examinations)(Brief Article)
February 2, 2006... Oxford, Cambridge and RSA Examinations (OCR) is offering a new qualification that incorporates elements of Web design, graphics, multimedia production, animation and storyboard development. OCR iMedia has been developed in consultancy with the...

COI admits to lack of dialogue with public in Web campaigns.(UK Central Office of Information)
February 2, 2006... The Government is lagging behind in its use of interactive marketing to create a dialogue with the public on major issues, the COI admitted last week. In contrast to the approach taken by private sector advertisers like AOL with its...

Which? calls for action to stop kids accessing porn via mobile.(Brief Article)
February 2, 2006... Consumer champion Which? has released a report today highlighting the issue of children accessing hardcore pornography online through passcodes sent via text message. This could impact on mobile aggregators as operators examine the...

Audi lets customers create brochures.(contracts with Goodtechnology for Internet marketing)(Brief Article)
February 2, 2006... Car manufacturer Audi is allowing potential customers to create personalised e-brochures as part of an ongoing online marketing drive. Timed to coincide with the launch of the Audi RS4 sports saloon, the PDF brochure system lets users...

DNA to double in size after Razorfish buy.(Brief Article)
February 2, 2006... Interactive agency DNA is preparing to grow by 50% and launch a dedicated behavioural analysis team, after its acquisition by Avenue A/Razorfish. The agency is recruiting 25 people for the new initiative, to be called the Customer Insight...

InfoSpace moves into Europe's mobile market with #2m spend.(Brief Article)
February 2, 2006... Mobile media and online search company InfoSpace is targeting Europe as its next big growth market for the mobile arm of its business, with a #2m marketing budget this year. It's planning to bring its online search and mobile businesses...

ANALYST SPEAK: User-generated content is what the young want.
February 2, 2006... As 2005 became 2006, most Internet commentary focused on phrases like 'video on demand', 'triple-play revolution' and 'time-shifting TV'. But while offline and online media giants prepared for the crusade to capture the TV-over-broadband...

IN BRIEF: C3 to launch 3G video at 3GSM World Congress.(global system for mobile communications)(Brief Article)
February 2, 2006... Call-handling software company C3 is launching a service supporting 3G video for premium rate and value-added content applications. It will be showing the new video application, which includes premium rate billing, premium SMS and...

IN BRIEF: Creative offers blog service for MP3 players.(Creative Technology Ltd.)(Brief Article)
February 2, 2006... Creative, the digital entertainment company, has launched ZenCast, an application for accessing, creating and transferring audio and video blogs onto selected Creative Zen MP3 players. zencast.com Copyright: Centaur Communications...

IN BRIEF: Critical Path pushes RSS onto mobile phones.(really simple syndication)(Brief Article)
February 2, 2006... Digital message delivery company Critical Path has developed a new service enabling mobile operators to push any type of RSS content, as well as email, to consumers' mobile phones. Memova Mobile 2.0 enables operators to personalise content in...

IN BRIEF: Napster, LoveFilm and BSkyB in deal with Intel.(British Sky Broadcasting Group PLC, Intel Corporation (UK) Ltd.)(Brief Article)
February 2, 2006... Intel has announced that BSkyB, Napster and LoveFilm have agreed to make content available through Intel Viiv technology-based PCs. Viiv is Intel's new processor which is due for launch in the UK later this year. intel.com Copyright:...

IN BRIEF: La Repubblica adopts Tangozebra product.(contract)(Brief Article)
February 2, 2006... Italian media group La Repubblica has adopted Tangozebra's TV ad scheduler product. The system is currently used by CondeNast and Tiscali to monetise their IPTV content. La Repubblica is the third major Italian publisher to sign up to...

NUS uses Web kiosks to update student card with extra offers.(National Union of Students contracts with Code Computer Love)(Brief Article)
February 2, 2006... The National Union of Students (NUS) has begun trials of a new type of student discount card, NUS Extra, available via on-campus Web kiosks. The NUS is trialling the system, developed by interactive agency Code Computer Love, in 14...

I-text trial reveals consumer interest in ad-supported SMS.(Brief Article)
February 2, 2006... The market for ad-supported text messaging is potentially huge, according to results from a trial held by mobile technology company I- text. The trial, run across 84 countries, received more than 1,200 registrations, with 54% of those...

Itagg launches global Mobycard service.(Lastminute.com PLC, contract)(Brief Article)
February 2, 2006... Itagg, the mobile content delivery company, is launching a new global version of its Mobycards service. Mobycards is currently used to power the Lastminute.com mobile postcard service and enables travellers to send personalised...

Utarget first UK firm to support Truste legitimate adware.(Brief Article)
February 2, 2006... Online sales house Utarget is the first UK firm to sign up to support the Truste whitelist for legitimate adware. The move is designed to help reassure consumers worried about the bad image of adware. Truste is sponsored by some of...

IPTV to account for 5% of global digital TV market by end of year.(Brief Article)
February 2, 2006... Internet protocol TV (IPTV) will account for up to 5% of the global digital TV market by the end of 2006, according to Goldman Sachs estimates in Deloitte Research's 'Technology, Media and Telecommunications' report for 2006, released today....

Online movie ads work best a month before release date.(Brief Article)
February 2, 2006... Response to online film advertising is four times as effective a month before it hits cinemas compared to the week immediately prior to release, according to research by Dynamic Logic. The research company studied 57 online campaigns for...

UK firms risk brand hijacking by not registering .eu domains.(NetNames)(Brief Article)
February 2, 2006... British companies are failing to adopt .eu domain names, with only nine weeks to go until restrictions on who can apply are abolished. Fewer than 17,000 applications for .eu domain names have been submitted by British companies since EU...

IN BRIEF: Number of UK Internet users up by 13% in 2005.(Brief Article)
February 2, 2006... 56.3% of the UK adult population (26.5m people) have used the Internet in the last month. According to the BMRB Internet Monitor, the number of users in 2005 grew at almost twice the rate of users in 2003 and 2004: 13% in 2005, 7% in 2003...

IN BRIEF: Multi-channel shoppers found to spend more.(survey)(Brief Article)
February 2, 2006... Multi-channel shoppers spend more money than those only purchasing via one channel, according to a new survey from distance selling specialist Zendor. The survey of 216 consumers aged 15 to 81 found 80% shopping regularly via more than one...

IN BRIEF: Cybersquatting sees 20% increase in 2005.(Brief Article)
February 2, 2006... Cybersquatting, the illegal registration of trademarks as domain names, rose 20% in 2005, the biggest rise since 2001. 1,456 cases were filed to the World Intellectual Property Organisation (WIPO). WIPO reported that cases in Europe and the...

NEWS ANALYSIS: New media agencies join old boys' club.
February 2, 2006... As digital agencies sign up to traditional agency body the Institute of Practitioners in Advertising, will this be to the detriment of its new media equivalent the IAB? When the Institute of Practitioners in Advertising (IPA) released...

NEWS ANALYSIS: Joining the club: IPA membership.(Institute of Practitioners in Advertising)(Brief Article)
February 2, 2006... Surrounded by embassies in London's prestigious Belgrave Square, the IPA's stucco-fronted headquarters seem light years away from the pioneering culture of digital agencies. And in the past the IPA fee structure itself has put off digital...

COMMENT: Corporates target youth market via emerging media.
February 2, 2006... There's a startling statistic in the latest Netview monthly Internet survey from Nielsen//NetRatings (see Analyst Speak on page 7). In December, MySpace, the social networking site bought last year by News Corporation, attracted as many page...

Channel 4's move shows it's time for a new approach to iTV.(Channel 4 Television Co., Interactive television)
February 2, 2006... The online encyclopedia Wikipedia defines Dr Pangloss as 'the character in Voltaire's Candide who remains optimistic in the face of all tragedy and disaster'. According to the novel, Dr Pangloss believed that, whenever bad things happen,...

LETTER: Industry misses out by overlooking mobile users.(Letter to the Editor)
February 2, 2006... Each week I read NMA with interest to see who's doing what in the mobile Web space, as the UK is a good benchmark to use for innovative Web solutions and NMA is a good benchmark for the UK new media arena. More and more organisations are...

LETTER: Screens should act to engage users.(Letter to the Editor)
February 2, 2006... The Continental Research findings outlined by David Evans (NMA 26.01.06) demonstrate the need for better targeting and for marketers to think outside the traditional media framework. Yet when looking for effective solutions in new media, it...

LETTER: Service will be essential to win in VoIP market.(Letter to the Editor)
February 2, 2006... Tesco's bid to join the VoIP race seems to be a move to get into the IP telephony market while the going's good. However, the current crop of VoIP players, such as Skype and Vonage, already offer a comparable service to Tesco's proposition....

OPINION: Current media monoliths must make way for the new breed.
February 2, 2006... While the fragmentation of traditional media was already an unstoppable process a decade ago, there's no doubt that the digital revolution has added its own mix of rocket fuel, which is becoming more potent with every technological advance....

AD WATCH: Virgin Money ad shows digital is a truly creative force.(Virgin Money Personal Financial Service Ltd. contracts with Glue London (United Kingdom))
February 2, 2006... Taking a snapshot of current campaigns can act as a microcosm for what's going on in the industry. This month's work shows the good and the bad in the digital landscape. On the positive side, it's clear that digital agencies have torn the...

PROFILE - PAUL BENNUN: Vision on sound.(Somethin' Else)
February 2, 2006... After an epiphany with digital editing, Paul Bennun is set on taking radio production company Somethin' Else further into the interactive sphere, he tells Greg Brooks The reception area of independent production company Somethin' Else is...

AD BLOGGING: Write and wrong.
February 2, 2006... The rapid rise of blogging has attracted the attention of marketers keen to get their brands talked about. But one false step and consumers feel betrayed, warns Ben Bold Blogging has fast become one of the most widespread online phenomena...

AD BLOGGING: BLOGGING IN THE US: BUDGET CAR RENTAL.
February 2, 2006... Several brands have experimented with blog-based marketing in the US, but Budget's treasure hunt blog shows best how the medium can work, reports Graham Hollliday As newspaper advertising decreases and online advertising increases, is...

AD BLOGGING: Case study: Samsung.(new service anyfilms.net from Samsung Group)(Hyper Happen)
February 2, 2006... Client: Samsung Agency: Hyper Happen Project: Anyfilms launch Samsung created Anyfilms to showcase its new mobile technology. Consumers can access a dedicated film portal (anyfilms.net) where they can watch films directed by new...

Moves: dgm.(James Hawkins promoted)(Brief Article)
February 2, 2006... Online marketing group dgm has promoted James Hawkins to head of search for dgm UK, taking responsibility for its dgmSearchLab, which incorporates search engine optimisation (SEO) and pay-per-click (PPC) advertising. Hawkins was most recently...

Moves: USwitch.com.(Michael Longden appointed)(Brief Article)
February 2, 2006... Comparison service USwitch.com has hired Michael Longden as brand development manager. He will be responsible for increasing advertising of the brand. Longden previously worked on marketing campaigns for insurance firms Admiral, esure and...

Moves: Digital Rum.(Bernadette Lyons appointed)(Brief Article)
February 2, 2006... Mobile company Digital Rum has hired ex-Mobile 365 European MD Bernadette Lyons as COO. She previously worked in senior roles at HP and Reuters, amassing 15 years' experience in mobile. Lyon's appointment marks the end of a recruitment drive...

Moves: Retailchoice.com.(Mike Convey)(Brief Article)
February 2, 2006... Mike Convey has joined retail recruitment site Retailchoice.com as Web site director. He is also Web site director of fellow Totaljobs Group company Salestarget.co.uk, having previously worked at Totaljobs.com and New Scientist US edition....

Moves: Match.com.(Charlotte Harper appointed)(Brief Article)
February 2, 2006... Online dating service Match.com has appointed Charlotte Harper to UK MD where she will overhaul the company's marketing strategy. She moves from travel agent Travelocity.co.uk where, as marketing director, she was responsible for developing...

Moves: Opodo.(Lorraine Petit De Mange appointed)(Brief Article)
February 2, 2006... Lorraine Petit De Mange has joined online travel company Opodo as European CRM manager where she will be responsible for improving CRM marketing campaigns across the continent. She has experience of marketing at BA, South African Airways and,...

Moves: Foolproof.(Stuart Booth appointed)(Brief Article)
February 2, 2006... Stuart Booth has moved from Avenue A-acquired interactive marketing agency DNA to user experience consultancy Foolproof to be head of research. He will work with clients including Which?, Oxfam, O2 and C&G. Booth gained a PhD in human-computer...

Moves: BT Retail.(Stratis Scleparis appointed)(Brief Article)
February 2, 2006... Stratis Scleparis has moved from Wanadoo to become BT Retail's chief technology officer where he will be responsible for the company's broadband network and Internet-based platforms. He was involved in local loop unbundling and image and...

Moves: 3.(Bruno Duarte appointed)(Brief Article)
February 2, 2006... Mobile operator 3 has recruited Bruno Duarte as UK strategy director where he will be responsible for market research and analysis and forming marketing strategy. He moves from the Paris office of management consultancy Arthur D Little where...

Site inspection: Icons.(icons.org.uk)(Brief Article)(Product/Service Evaluation)
February 2, 2006... icons.org.uk Owner: Culture Online Agency: Cognitive Applications Content 24/25 Usability 24/25 Branding 24/25 Monetisation n/a Total 72/75 What have...

Site inspection: Can I Have a Word?(barbican.org.uk/canihaveaword)(Brief Article)(Product/Service Evaluation)
February 2, 2006... barbican.org.uk/canihaveaword Owner: Barbican Agency: de-construct Content 24/25 Usability 22/25 Branding 22/25 Monetisation N/A Total 68/75 Can I Have a...

Site inspection: Omega.(omegawatches.com)(Brief Article)(Product/Service Evaluation)
February 2, 2006... omegawatches.com Owner: Omega SA Agency: in-house Content 20/25 Usability 16/25 Branding 22/25 Monetisation 15/25 TOTAL 73/100 Omega has been the official...

Fulfilment: boots.com.(Brief Article)(Product/Service Evaluation)
February 2, 2006... boots.com Founded: March 2001 Selection The full range of goods available in high street stores. Plus Boots' online presence extends its offering by using its trusted name to offer a range of different goods through 'Boots...

Sky first to enable viewers to send instant messages over TV.(British Sky Broadcasting Group PLC)(Brief Article)
February 9, 2006... The first TV instant messaging service has been launched, allowing Sky viewers to use their remote control to chat while watching shows including 24, Nip/Tuck and Bones. The arrival of real-time messaging on TV means that Sky's 8.1m...

Sun and BBC adopt video shortcodes.(new service )(The Sun)
February 9, 2006... Consumers will soon have full two-way interaction with magazines and TV programmes using mobile video as brands like the BBC, News International and Maxim launch services. All are launching mobile video content using video shortcodes,...

IPA calls for finance ad clearance scheme.(Institute of Practitioners in Advertising, financial advertising law)
February 9, 2006... The Institute of Practitioners in Advertising (IPA) is calling on the Financial Services Authority (FSA) to launch a clearance system for digital financial advertising. It says this is needed to protect clients from fines of up to #500,000,...

Orange ties up content deal for BBC shows on mobile.(BBC Worldwide Ltd.)(Brief Article)
February 9, 2006... Orange subscribers will from today (Thursday) be able to view BBC shows such as Doctor Who, The Office and Little Britain in a landmark deal with BBC Worldwide. The operator is the first to launch mobile video content around a BBC show,...