New Media Age articles from August 2007

New Media Age archives from August 2007

Diesel and Nike among brands to appear on Sony virtual world.(Home)
August 2, 2007... Diesel and Nike are set to be two of the first brands to make use of Home, Sony's virtual world developed for the PlayStation Network and set to launch this autumn. The clothing and sportswear brands are developing concepts to create...

Sky & Sun put live football on mobile.(News Group Newspapers Ltd., Sky Television PLC)
August 2, 2007... Sky has partnered with The Sun and News of the World to promote as-live mobile goal clips from all 380 Barclays Premier and Champions League football matches to millions of fans. The joint agreement with News Group International will see...

Big brands find their ads placed on BNP's Facebook group page.(British National Party)(Brief article)
August 2, 2007... Ads for big brands including Vodafone and First Direct are appearing alongside the official British National Party (BNP) group on Facebook. The controversial far-right party has registered its group under the social network's Political...

Five sets up digital team to explore new opportunities.(broadcasting company)(Brief article)
August 2, 2007... Broadcaster Five has formed a new digital media team to boost its focus on commercial opportunities across all platforms outside terrestrial, satellite and cable TV. The team brings together people working in commercial development,...

IAB and DMA set to issue first draft of search code of conduct.(Internet Advertising Bureau and Direct Marketing Association)(Brief article)
August 2, 2007... The Internet Advertising Bureau (IAB) and Direct Marketing Association (DMA) will release the first draft of a search marketing charter this month. The release comes five months after it was revealed the IAB had been in discussions with...

Mr Men site owner shuts out users during redesign.(Chorion PLC)(Brief article)
August 2, 2007... Intellectual property owner Chorion has refused to defend its decision to switch off digital activity for Mr Men. The popular site for 4-8-year-olds has been down for more than a month. Chorion said it was taken down while it underwent a...

Paramount works with Bebo to get film plugs into Kate Modern.(Paramount Pictures Corp.)
August 2, 2007... Paramount Pictures is to integrate promotion for its forthcoming films Disturbia and Stardust within the plotlines of Kate Modern, the UK version of web phenomenon Lonelygirl15, which launched on Bebo last week. The studio is looking to...

Carlsberg appoints Graphico to lead brand's online drive.(Carlsberg Brewery Ltd.)(Graphico New Media Ltd.)(Brief article)
August 2, 2007... Carlsberg has appointed Graphico as lead digital agency as the beer brand looks to increase its online investment. The agency appointment is the first stage of a three-year online investment strategy as Carlsberg works to boost its online...

Fanta campaign on Piczo runs counter to CAP marketing rules.(Computer-Assisted Purchasing )(Brief article)
August 2, 2007... Social network Piczo is running a campaign for Fanta in violation of the ASA's CAP advertising code. Users of the Piczo lobby can visit an unbranded zone to download desktops, wallpapers, characters and videos for their Piczo profiles...

Ford launches first mobile campaign site.(Ford Motor Company Ltd.)(Brief article)
August 2, 2007... Ford has rolled out its first mobile campaign site as it starts to take greater strides in mobile marketing. The site follows earlier forays into mobile marketing by the car manufacturer, including pre-roll ads on Channel 4's mobile portal...

Universal uses mobile to boost its direct-to-consumer strategy.(Universal Studios Inc.)(Brief article)
August 2, 2007... Universal Studios is consolidating all of its mobile activity into one global portal as it looks to mobile to boost its direct-to-consumer activity. The studio - responsible for forthcoming blockbusters including The Bourne Ultimatum, Mr...

Penguin teams with Piczo for design-a-book-cover contest.(Penguin Books Ltd.)(Brief article)
August 2, 2007... Penguin has partnered with social network Piczo to offer teenagers the chance to design their own covers for Penguin book classics. The campaign site, PiczoMyPenguin.piczo.com, showcases designs from artists and invites teenagers to submit...

Renault puts total campaign spend online.(Adlink and Carat Espace created ad for Renault U.K. Ltd.)(Brief article)
August 2, 2007... Renault has invested 100% of the media budget for its 'Win a Renault' campaign online. The decision to put the entire budget online follows results from a 2005 campaign where the 20% spent online resulted in 80% of the response. ...

The Local Radio Company takes on Somethin' Else to overhaul all sites.(Brief article)
August 2, 2007... The Local Radio Company has enlisted cross-platform production company Somethin' Else to overhaul each of its local station websites. The multimedia production company, which owns and operates 28 local radio licences, has brought in...

Sky Sports relaunches website with enhanced video content.(British Sky Broadcasting Group PLC. Sky Sports)(skysports.com)(Brief article)
August 2, 2007... Sky Sports has struck back at rival Virgin Media's new sports portal with the relaunch of skysports.com. The redesigned website, which goes live this week, features an enhanced video section containing downloadable clips and highlights...

Time Out listings made available to Vodafone users.(Vodafone Group PLC)(Time Out Group Ltd.)(Brief article)
August 2, 2007... Time Out listings have been made available to Vodafone subscribers following an exclusive agreement with the publisher. The operator has commissioned a mobile version of the publisher's website to act as an events resource for its...

Fox fails to link The Simpsons mobile content to film release.(Twentieth Century Fox Film Corp.)(Brief article)
August 2, 2007... 20th Century Fox has rolled out The Simpsons On Mobile in the UK, but has faced criticism for failing to cross-promote the content with its movie. Simpsons-branded content is available on operator portals and via Jamster (NMA 12.04.07)....

The Sun site to compare grocery prices.(partnered with MySupermarket.co.uk)(Brief article)
August 2, 2007... The Sun has teamed up with supermarket comparison site MySupermarket.co.uk to provide a shopping comparison service on Sun.co.uk. A widget on the site allows users to compare in real time prices from Tesco, Asda, Sainsbury's and Ocado....

ITV.com completes rollout with launch of Uploaded user area.(Brief article)
August 2, 2007... ITV has completed the rollout of its internet TV portal ITV.com, with the launch this week of its user-generated content news site Uploaded. The site, which aims to create the UK's first nationwide network of citizen correspondents, will...

BBH open to more mobile after success with Italian campaign.(Perfetti van Melle)(Brief article)
August 2, 2007... Ad agency BBH will consider adding mobile marketing for every client following a successful campaign it has run for global confectionery company Perfetti Van Melle. BBH ran its first mobile campaign for the company, which owns Chupa...

Pepsi Max uses viral to support TV push.(designed by Graphico New Media Ltd.)(Brief article)
August 2, 2007... Pepsi Max has launched a viral campaign to support a new TV push. Developed by digital agency Graphico, the 'Tattoo' viral game encourages visitors to input details of a male friend, such as his name, occupation, passions and hobbies. ...

TradeDoubler set on independence.(acquired IMW Group)(Brief article)
August 2, 2007... Performance marketing company TradeDoubler is to remain independent and will look to make further acquisitions in the digital media space, according to CEO William Cooper. Last week the company bought the IMW Group, parent company of The...

Orange attracts social media brands onto relaunched portal.(Brief article)
August 2, 2007... Mobile operator Orange has attracted online brands including Bebo and Windows Live Messenger onto its revamped OrangeWorld portal. The relaunch of the portal, previously codenamed Sunrise (NMA 26.07.07), follows moves from other operators...

R.O.Eye establishes client services arm.(Brief article)
August 2, 2007... Affiliate network R.O.Eye has created a client services department as it looks to compete with the bigger players in the affiliate space. The company - which with a turn-over of #2.6m ranked sixth in this year's NMA Marketing Services...

Pru Health builds site to push gym subsidies for customers.(Whypayforthegym.com)(Brief article)
August 2, 2007... Pru Health has unveiled a campaign site to support its 'Why pay for the gym?' promotion. Whypayforthegym.com is the first work rolled out by Curve Interactive, a new creative agency launched by Graham Stevens, formerly of Harvest...

PayPal Mobile wins clients following fix.(Sony BMG Music Entertainment, International Committee of the Red Cross)(Brief article)
August 2, 2007... PayPal Mobile has struck deals with Red Cross and Sony BMG to use its WAP payment system after admitting its initial service was critically flawed. It rolled out its mobile payments service in June 2006, allowing consumers to pay for...

LateRooms keeps things simple for speed in move onto mobile.(Brief article)
August 2, 2007... Online hotel booking service LateRooms has launched on mobile. The mobile site is designed for those needing a hotel room at short notice. Every aspect reflects the online version and offers the ability to book a room in no more than three...

Analyst Speak: Mobile set to become prime way to go online.
August 2, 2007... With internet functionality becoming a standard feature on most mobile phones, the number of people who will have access to the internet via a mobile should, by as early as next year, be higher than the number who go online via a home...

British users spent over 31bn minutes online during June.(according to Nielsen//NetRatings)(Brief article)
August 2, 2007... Britons spent 31.8bn minutes online in June, found Nielsen//NetRatings. The average person spent 17 hours 21 minutes online during the month. The most popular activity was instant messaging, which accounted for 3.4bn minutes. The...

Video is preferred form of Web 2.0 content for third of etailers.(E-consultancy research report)(Brief article)
August 2, 2007... Video is the most popular Web 2.0 and social commerce feature used by ecommerce companies, research by E-consultancy has found. Over a third (37%) use videos, while 32% use blogs and RSS feeds, and 28% use customer ratings and reviews and...

ANALYSIS: Quality wins out over price in paid search.(Yahoo! Search Marketing)
August 2, 2007... Yahoo! has joined Google and MSN in putting the quality of paid search results above what advertisers have paid for them. But does anyone know how they define quality? Yahoo! last week introduced its new ranking model, commonly known as...

COMMENT: How can a site lock out its customers?(websites)(Editorial)
August 2, 2007... As the poor weather continues to hit profits this summer, Selfridges this week announced plans to close its store for three weeks to restock for its autumn range. Meanwhile the BBC is shutting down its CBBC TV channel until kids go back to...

Friends on social networks can be a threat to your privacy.
August 2, 2007... The advent of Web 2.0 has resulted in an explosion in the use of social networks like Facebook, Bebo and MySpace. These services are all about sharing highly personalised information, which raises some interesting privacy issues. One...

LETTER: Banks need to offer blanket protection.(Letter to the editor)
August 2, 2007... From Mark Carter, solutions director, System Minds It was interesting to read the profile of Julian Brewer from Barclays Digital regarding the future of banking (NMA 21.06.07). He highlights a number of interesting changes and...

LETTER: No conflict between designers and usability.(Letter to the editor)
August 2, 2007... From Jim Webster, MD, Fhios; Allan Barr, MD, Flow-Interactive; Tom Wood, managing partner, Foolproof; Paul Blunden, CEO, Foviance; and Owen Daly-Jones, director, Serco Usability Services We are writing in response to the usability...

LETTER: Etailers must learn to simplify their offer.(Letter to the editor)
August 2, 2007... From Martin Sutton, MD, Generator, part of the i-level Group Your article 'Two-thirds of firms aim to spend more on usability over the next year' (NMA 19.07.07) is obviously encouraging news for usability consultants and hopefully for...

LETTER: User experience and top content push mobile offer.(Letter to the editor)
August 2, 2007... From Eran Wyler, founder and CEO, InfoGin The news on nma.co.uk that O2 has chosen to drop its i-mode services in the UK is no surprise. I'm really perplexed by the mobile industry's move towards services like i-mode after being...

Are we losing our anonymity as advertisers uncover our habits?(Column)
August 2, 2007... Monkey is a digital-only men's magazine aimed at the same audience as print rivals Nuts and Zoo. It's full of scantily clad girls. It can graphically mimic pages being turned by dragging a mouse from right to left across the screen. I was...

AD WATCH: Amoy uses succulent imagery to give good taste of stir-fries.
August 2, 2007... What with scraping widgets on YouBook, aggregating my content feeds at NetFace and syndicating videoettes on MyVibes, I barely have time to look up from the screen these days. I'm told social media is changing our lives for the better, but at...

PROFILE - VALERIA ZINGARELLI: Independent streak.(Babelgum)(Interview)
August 2, 2007... Keen to dismiss any viewed similarity between Babelgum and its internet TV rivals, CEO Valerio Zingarelli talks to Adrian Pennington about providing quality content Babelgum is often mentioned in the same breath as that other online TV...

US INFLUENCE: Common language.(digital media services, internet advertising)
August 2, 2007... The lead in new media has swung back and forth between the UK and US as each learns from the other. Sean Hargrave examines what connects the two countries Few would argue that the so-called special relationship between the US and the UK...

MOVES: RealNetworks.(appointed Bob Riccitelli)(Brief article)
August 2, 2007... RealNetworks, creator of digital media services and software, has announced the appointment of Bob Riccitelli as VP of technology, products and solutions EMEA. Prior to joining, he spent 26 years with Nortel Networks. Copyright: Centaur...

MOVES: Foolproof.(appointed Lisa Woo )(Brief article)
August 2, 2007... Usability and user experience consultancy Foolproof has recruited Lisa Woo as account director. She was previously planning and account manager at Flow Interactive. Copyright: Centaur Communications Ltd. and licensors

MOVES: etv.(appointed Gareth Collett)(Brief article)
August 2, 2007... Digital media company etv has appointed Gareth Collett as director of programmes for NutsTV. He was previously executive producer and creative director at UMTV. Copyright: Centaur Communications Ltd. and licensors

MOVES: Preloaded.(appointed Pip Mutraporn and Kerin Cosford)(Brief article)
August 2, 2007... Preloaded has appointed Pip Mutraporn from MTV as senior producer. Meanwhile, Kerin Cosford starts as senior developer, moving from Yahoo! Europe. Copyright: Centaur Communications Ltd. and licensors

MOVES: Geronimo.(Geronimo Marketing and Communications appointed Chris Day and Pete Williams )(Brief article)
August 2, 2007... Integrated agency Geronimo has boosted its team with the addition of Chris Day and Pete Williams as copywriter and art director respectively. They both join from WFCA. Copyright: Centaur Communications Ltd. and licensors

MOVES: IPC Insight.(appointed Alexandra Woolford, Louise Osilaja and Marianne Fairbanks )(Brief article)
August 2, 2007... IPC Insight, the consumer research division of IPC Media, has announced a host of appointments. Alexandra Woolford has joined from Ocean Village as digital insight analyst; Louise Osilaja has moved from being the Insight manger within IPC...

MOVES: Hachette Filipacchi UK.(appointed Priya Prakash and Jae Lee )(Brief article)
August 2, 2007... Hachette Filipacchi UK has made two key appointments to its newly created digital division: Priya Prakash from BBC Future Media and Technology joins as creative director; Jae Lee from BBC Vision joins as art director. Copyright: Centaur...

MOVES: Capgemini.(appointed David Hirst )(Brief article)
August 2, 2007... Consulting service Capgemini has hired David Hirst as marketing and external communications director. He has previously worked for companies including Xansa, Barclays and Associated Steel Distributors. Copyright: Centaur Communications Ltd....

MOVES: Media Run.(appointed Lindsey de Souza, Kevin Armstrong)(Brief article)
August 2, 2007... Online sales agency Media Run has announced two recruits. Former audit manager for KPMG Lindsey de Souza has been appointed CFO, while Kevin Armstrong joins from Answers Training International as account manager. Copyright: Centaur...

SITE INSPECTION: Plan Your Invasion.(shows the attractions about Hadrian's Wall)(Brief article)
August 2, 2007... Planyourinvasion.co.uk Owner: Hadrian's Wall Heritage Agency: Milton Bayer Creative Content 14/25 Usability 20/25 Branding 20/25 Monetisation 18/25 Total 72/100 With the far north of England...

SITE INSPECTION: SoGlos.(online lifestyle and entertainment periodicals)(Brief article)
August 2, 2007... Soglos.com Owner: SoGlos Agency: Esense Content 15/25 Usability 22/25 Branding 20/25 Monetisation 5/25 Total 62/100 Billing itself as 'Your definitive guide to Gloucestershire', SoGlos is an...

SITE INSPECTION: Dietary Specials.(food services)(Brief article)
August 2, 2007... Dietaryspecialis.co.uk Owner: Nutrition Point Agency: Ainsworth and Parkinson Content 15/25 Usability 15/25 Branding 10/25 Monetisation 5/25 Total 45/100 Nutrition Point is the leading...

FULFILMENT: matchesfashion.com.(clothing stores)(Brief article)
August 2, 2007... Founded Retail chain launched 1990, first transactional website September 2006 (NMA 28.09.06). Selection The boutique chain of designer clothes shops offers a range of labels for men and women like Prada, Missoni and Burberry...

Broadcasters get ready to ramp up mobile services.(Brief article)
August 9, 2007... Broadcasters are preparing major rich-content off-portal mobile activity as a result of operators offering flat-rate data tariffs. BBC, ITV and Channel 4 are all planning to extend the services they offer to consumers on mobile. The...

Brands free to use virtual worlds to target kids.(snack foods industry)(Advertising Standards Authority's regulations)(Brief article)
August 9, 2007... Snack food brands wanting to target children online are not restricted from doing so within virtual worlds, it has emerged. Brands buying space within virtual worlds can avoid breaking the Advertising Standards Authority (ASA) regulations...

Starcom MediaVest boosts digital via new hires.(Starcom MediaVest Group appointed Steve Parker, David Graham, Christopher Bennett, Mikhail Basman and Amber Williamson)(Brief article)
August 9, 2007... Starcom MediaVest Group is looking to ramp up its digital capabilities with a number of new recruits and a major staff training programme. Steve Parker, MD of digital at Starcom MediaVest Group, said the group was undergoing a business...

V Festival to provide cross-platform video.(Virgin Media Group Ltd. and Que Pasa Music/The Trader)(Brief article)
August 9, 2007... Virgin Media and its content provider Que Pasa are preparing to roll out cross-platform video for the forthcoming V Festival. The mobile agency is sending two productions crews to the festival, which is split between Chelmsford and...

Brylcreem revamps online strategy with Altogether Digital.(Brief article)
August 9, 2007... Brylcreem has appointed Altogether Digital to redevelop its website as the hair product brand repositions its online presence. The appointment follows Altogether's work on Brylcreem's current online ad campaign, which uses a branded...

Peugeot gives digital agency lead in integrated campaign.(E3 Media)(Brief article)
August 9, 2007... Peugeot has awarded a through-the-line campaign to pure-play digital agency E3 following a competitive four-way pitch. The appointment will see E3 take the creative lead to help reposition the Peugeot 407 model. Ads will run across print...

Bebo promotes safety of social networks.(Brief article)
August 9, 2007... Bebo has moved to reassure advertisers that social networks can be a safe place for brands, despite the storm over ads appearing on Facebook's BNP page (NMA 02.08.07). The UK's biggest social network said others should improve safety and...

The Guardian makes user content central to international edition site.(Guardian Weekly)(Brief article)
August 9, 2007... The Guardian Weekly, the weekly international edition of the paper, has relaunched its online presence, putting user-generated content and social networking at its centre. It's the first time the newspaper has pushed its online potential....

Jeep uses integrated channels to promote new Patriot model.(created by Zulu)(Brief article)
August 9, 2007... Jeep intends to promote the launch of its Jeep Patriot through a host of integrated channels by agency network Zulu. The launch will be supported by red-button ads created by Zulu's interactive division, Weapon 7. Users pressing red when...

Jet2holidays rolls out affiliate programme.(Brief article)
August 9, 2007... Jet2holidays, the holiday arm from budget airline Jet2, has rolled out an affiliate programme as it looks to significantly increase its online sales. The programme - which will give 3% commission as standard, rising to 5% for high...

MoD searches for agency to look after Navy recruitment.(Ministry of Defence of United Kingdom)(Brief article)
August 9, 2007... The Ministry of Defence is on the hunt for an agency to handle the digital advertising and marketing account for the Navy's regional recruitment programme. The brief is for an agency to provide online advertising, marketing, creative,...

Red button in doubt at ITV after head of interactive sales quits.(Peter Manten)
August 9, 2007... Peter Manten, the head of interactive sales at ITV, has left the role after only eight months, leaving the future of ITV's red-button strategy in question. Manten, who had been at ITV for ten years, was promoted to the role in December...

Oxfam reveals new-look site as it ties digital into activities.(Zenith Optimedia, Avenue A Media)(Brief article)
August 9, 2007... Oxfam has unveiled a new-look website as the charity looks to make oxfam.org.uk essential to its offline activities. The site, developed by Avenue A/Razorfish, includes less content than previously as Oxfam looks to become more focused in...

Ninja Tune to seed its music on Facebook.(Brief article)
August 9, 2007... Independent dance music label Ninja Tune is set to follow Zomba, a US division of Sony BMG, and deploy an application on Facebook that allows visitors to the site to listen to music from the label. Fans can now embed music from artists on...

WAYN strikes exclusive deal with Miva to monetise travel network.(Where Are You Now?)(Brief article)
August 9, 2007... Where Are You Now? (WAYN), the travel and lifestyle social network, has signed an exclusive deal with performance marketing network Miva. The agreement will see Miva run pay-per-click ads across wayn.com. WAYN is also on the hunt for...

Design Council seeks agency for website strategy account.(Brief article)
August 9, 2007... The Design Council is holding a pitch for its digital marketing communications and strategy account. Four digital agencies are being considered to run marketing and strategy for the design-council.org.uk website for the next two years,...

UCAS expands its student social network.(You Go Further )(Brief article)
August 9, 2007... University application organisation UCAS is to ramp up its social network You Go Further ahead of the new academic year. It plans to add 'My Town' pages, where users can chat with other students from their area before starting their...

Douwe Egberts to run its first online brand campaign on Friends Reunited.(Brief article)
August 9, 2007... Coffee brand Douwe Egberts is planning to take over the Friends Reunited home page as part of its first online activity. It will run MPUs and skyscrapers to promote its instant-coffee range and drive users to a campaign site. Annette...

Google helps DirectGov transpose government services onto mobile.(Brief article)
August 9, 2007... DirectGov is ramping up its mobile activities, partnering with Google as it develops its WAP site. The move is part of a wider bid to mobilise its entire online offering. The search giant is to supply the COI resource with its mapping...

TfL launches site to promote cycling event in London.(London, England's Transport for London)(designed by CMW Interactive)(London Freewheel)(Brief article)
August 9, 2007... Transport for London (TfL) has launched a site to promote the London Freewheel. The event, which takes place on Sunday 23 September, is to encourage Londoners to take up cycling. Supported by London mayor Ken Livingstone, it will see...

O2 drops user-generated show in favour of branded content.(Soccer Addicts)(Brief article)
August 9, 2007... O2 has relegated the user-generated show Soccer Addicts from its portal. The four-minute weekly talkshow was produced by Somethin' Else and Buongiorno but has been dropped for the 2007/08 Premiership. Grahame Riddell, head of strategic...

Turner puts Johnny Bravo game on mobile.(Turner Broadcasting Europe)(GlobalFun AB)(Johnny Bee Good)(Brief article)
August 9, 2007... Cartoon Network's Johnny Bravo is set to star in a mobile game, Johnny Bee Good, following the success of the Simpsons game. The Turner Broadcasting title has secured distribution from GlobalFun, a games developer and publisher, which is...

Orange secures Rugby World Cup content deal.(International Rugby Board)(Brief article)
August 9, 2007... Orange has secured a raft of exclusive mobile content ahead of October's Rugby World Cup, taking place in France. The operator signed a deal at group level with the International Rugby Board to obtain the mobile rights to show more than 40...

Land Rover overhauls format and content of e-newsletters.(BL PLC. Land Rover)(Craik Jones Watson Mitchell Voelkel)(Brief article)
August 9, 2007... Land Rover has overhauled the format and content of its e-newsletters to push product information. The new communications will include enhanced product information, such as Land Rover's green credentials and brand content. It will also...

ANALYST SPEAK: Internet radio under threat from royalties.(Column)
August 9, 2007... When a new industry becomes successful, people invariably try to squeeze money out of it. In the UK, the Government auctioned off 3G licences at the height of the technology boom for billions of pounds, placing a hefty financial burden...

MySpace still world-leading social network despite Facebook growth.(study by ComScore)(Brief article)
August 9, 2007... MySpace is still the world's leading social network despite hype around Facebook's growth in the last few months, according to ComScore. More than 114m people worldwide visited MySpace in June, over 62m more than rival Facebook. ...

Music via mobile more popular than web radio.(Frukt survey)(Brief article)
August 9, 2007... Nearly a fifth (19%) of people listen to music via their mobile phone more than four times a week. Music-specialist agency Frukt found that listening to music on a mobile was more popular than via online radio (17%) and digital radio via...

COMMENT: A wake-up call for online advertising.(Editorial)
August 9, 2007... NMA found itself amid a media storm last week. This didn't come as much of a surprise since we chose to raise the issue in the first place. Our story about major brands pulling their ads from Facebook following their appearance on the BNP's...

Web giants acquire firms to get a hold on the ad market.(America Online Inc. is acquiring AdTech)(Google Inc. acquired DoubleClick Inc.)(Microsoft Corp. acquired aQuantive Inc.)
August 9, 2007... Consolidation is afoot in the digital advertising world. AOL, Google, Microsoft and Yahoo! have spent the past six months on a buying spree. Google, for example, snapped up in-game advertising start-up Adscape in March, and followed it up by...

LETTER: 'Blind' ad buying isn't always a shot in the dark.(Letter to the editor)
August 9, 2007... From Phil Nott, sales director, Adrevenue Among the furore around misplaced online ads, one aspect that's been overlooked is that most online display advertising is still direct response, not branded. Cost-effective media buying is...