New Media Age articles from August 2006

New Media Age archives from August 2006

Turner Broadcasting to roll out channels across all platforms.
August 3, 2006... Turner Broadcasting, owner of CNN and Cartoon Network, has unveiled a digital growth strategy that will see it launch a range of new channel brands across the web, mobile and IPTV. The media giant has promoted Ian McClelland to the newly...

Faceparty races to monetise mobile.(planning to launch two mobile sites)(Brief article)
August 3, 2006... Social network Faceparty has kickstarted the race to make money from extending its brand onto mobile with the launch of a two-pronged strategy. As leading players in the sector race to roll out on mobile, Faceparty is planning to launch...

Pearson's digital advisor rues lack of data.(Marjorie Scardino)
August 3, 2006... A lack of audience data is deterring advertisers from spending more online, according to Oliver Fleurot, advisor on digital strategy to Pearson's chief executive Marjorie Scardino. Speaking at a seminar in central London last Thursday,...

Auto Trader to add RSS feeds and reviews by users to site.(Auto Trader Systems Ltd., Really Simple Syndication)(Brief article)
August 3, 2006... Auto Trader is pioneering the use of user-generated content on its website in a bid to drive more traffic and maintain interest for longer. The used-car seller says it plans to incorporate more user-generated content alongside editorial...

Sainsbury's Bank doubles web budget as customers go online.(contracts with Agency.com and Alchemy Worx )(Brief article)
August 3, 2006... Sainsbury's Bank is planning to double its digital budget over the next two years, in response to growing consumer demand for online banking. The bank recently relaunched its website in line with Sainsbury's new supermarket branding,...

Mazda RX-8 sponsors Guardian podcasts.(Mazda Motors UK Ltd. contracts with Guardian Newspapers Ltd. and ITV PLC)(Brief article)
August 3, 2006... Motor manufacturer Mazda has linked with The Guardian and ITV to promote its RX-8 model via podcasts, online ads and a branded campaign site. The car brand has struck a deal with The Guardian to sponsor a series of sports-related...

Sky to offer iTV advertisers free profile of viewers pressing red.(British Sky Broadcasting Group PLC)(Brief article)
August 3, 2006... Sky is to provide iTV advertisers with detailed information on their red-button campaigns, in a move that will bring an unprecedented level of accountability to the industry. For the first time, the broadcaster is using its Sky View...

Jaguar XKR launch begins solely on web and mobile.(contracts with Global Beach Group)(Brief article)
August 3, 2006... Car manufacturer Jaguar is launching its XKR model with an exclusively digital campaign, after research revealed the Web and mobile to be more effective than above-the-line media. Although the integrated campaign will be followed later...

Waterstone's commits to web with second digital agency hire.(Waterstone's Booksellers Ltd. contracts with OgilvyOne Worldwide)(Brief article)
August 3, 2006... Waterstone's has hired WPP interactive agency OgilvyOne to handle a six- month digital marketing drive. The HMV-owned book retailer is also developing an in-house team to handle its web strategy. Its online activity will be represented by a...

Ryvita repositions via international portal.(Associated British Foods PLC contracts with Wickedweb)(Brief article)
August 3, 2006... Associated British Foods (ABF) is revising the digital strategy for its Ryvita brand in a bid to reposition it as a healthy, rather than diet, snack. An international Ryvita-branded website, designed by interactive agency Wickedweb,...

BREAKING: Honda makes latest film available for download.(Honda Motor Europe Ltd. contracts with Wieden and Kennedy London)(Brief article)
August 3, 2006... Honda has made a film created by Wieden & Kennedy London available for download from its UK site, as well as on iTunes, MySpace and YouTube. The film tells the story of the company's first Formula One win in 1965, and follows the success of...

BREAKING: IPA drafts own guidelines for late ad copy delivery.(IPA Digital Group )(Brief article)
August 3, 2006... The IPA Digital Group is drafting its own set of guidelines for agencies to prevent campaign under- and over-delivery as an alternative to the current system of penalising late copy delivery. The IPA said it will be consulting with the IAB, AOP...

BREAKING: WPP agencies win major Microsoft work.(Microsoft's Mobile Embedded Devices div. contracts with Wunderman Worldwide and Good Technology Ltd.)(Brief article)
August 3, 2006... WPP agencies Good Technology and Wunderman are believed to have scooped a major online marketing task for Microsoft's Mobile Embedded Devices (MED) account. Microsoft's MED group is responsible for marketing Windows Mobile, Microsoft's...

BREAKING: Business social network adds video profiles.(Ecademy)(Brief article)
August 3, 2006... Ecademy, the social network aimed at business people, has launched video profiles. They're uploaded via the YouTube API and are intended to support Ecademy's ethos that 'who you are is more important than what you do'. Ecademy has 90,000...

BREAKING: Woolworths site enables in-store pick-up.(Woolworths Group PLC launched an ordering service for its online customers )(Brief article)
August 3, 2006... Woolworths has launched 'You collect or we deliver', an ordering service that lets online customers request orders be delivered to their local store for pick-up. The service is available for 98% of the retailer's 250,000-strong product...

IN BRIEF: Affiliate Window signs up high street specialists.(Evans Cycles, High And Mighty)(Brief article)
August 3, 2006... Evans Cycles, the UK's market-leading independent bike specialist, and niche clothing retailer High And Mighty have signed deals with Affiliate Window to run their affiliate programmes. Affiliate Window will be focusing on lead generation...

IN BRIEF: Agency.com opens Irish office in Dublin.(appoints Colin Heatherington )(Brief article)
August 3, 2006... Agency.com has opened its first Irish office in Dublin as the digital marketing division of full service agency Cawley Nea\TBWA. Colin Heatherington has become MD of Agency.com Ireland, and will look after new and existing clients that...

IN BRIEF: A Hedonist's Guide To... to boost online presence.(contracts with Pod1)(Brief article)
August 3, 2006... Travel specialist A Hedonist's Guide To... (HG2) has signed up digital creative agency Pod1 to help increase its online presence. Pod1 will focus on Hg2's guidebooks, which include guides to Berlin, Istanbul and Marrakesh. It will provide...

IN BRIEF: Sony BMG renews content deal with O2.(Brief article)
August 3, 2006... Sony BMG has renewed its existing contract with mobile operator O2 which includes ringtones, full tracks and video downloads from Sony BMG artists to mobile and PC devices. The deal also gives O2 customers access to Sony BMG artist albums and...

Google lets novice site builders use AdSense to profit from UGC.(user- generated content)(Brief article)
August 3, 2006... Google is allowing novice web designers to earn money through user- generated content by allowing its AdSense ad serving programme to be used on its new website building tool. The move to let even the most basic of web designers monetise...

UK broadcasters call for Sky to drop prices of iTV ad contracts.
August 3, 2006... UK commercial broadcasters are calling on Sky to cut the cost of running red-button campaigns as they renegotiate their iTV advertising contracts with the satellite giant. Terrestrial TV networks ITV, Five and Channel 4, as well as...

Graphico appoints first director of media.(Graphico New Media Ltd., Marcus Siddons)(Brief article)
August 3, 2006... Graphico is consolidating its ambitions to become a full service agency with the appointment of a director to lead its fledgling media division. Marcus Siddons joins from i-level with responsibility for leading the agency's media...

Tiscali and Mean Fiddler team up to sell music festival webcasts.(Brief article)
August 3, 2006... Tiscali and music promoter Mean Fiddler have signed a deal to sell their live webcasts of the Carling Reading and Leeds festivals to ISP partners around the world. Headline web sponsor of the festival Tiscali and Mean Fiddler are currently...

Future Publishing revamps mag sites to include reader content.(contracts with Peekaboo TV)(Brief article)
August 3, 2006... Magazine giant Future Publishing is overhauling its portfolio of websites to focus on user-generated content, starting with a revamped Fast Car portal. Using technology from Peekaboo TV, it will encourage Fast Car's 380,000 readers to...

V2 replaces cover-mounted CD with download option.(V2 Music contracts with 7 Digital)(Brief article)
August 3, 2006... Independent record label V2 is offering a fresh take on the cover- mounted CD by running a 14-track download promotion in leading music magazines. Ads for the sampler will run across leading music magazines Mojo, Word, Uncut, Artrocker,...

BLM Quantum creates new role to capitalise on convergence.(promoted Dom Finney )(Brief article)
August 3, 2006... Digital media agency BLM Quantum has appointed its first head of emerging channels to help clients, including Thomas Cook and MBNA, capitalise on the growth of digital platforms. BLM Quantum's account director Dom Finney has been promoted...

Rippleffect adds Fulham FC to client list.(Fulham Football Club)(Brief article)
August 3, 2006... Premiership football club Fulham has hired design and build agency Rippleffect to overhaul its website ahead of the new football season. The win means Liverpool-based Rippleffect now has seven football clubs as clients as it looks to...

IN BRIEF: Adrevenue opens sales office in London.(appoints Angie Spelman)(Brief article)
August 3, 2006... Online sales house Adrevenue is opening a sales office in London three years after moving its head office from London to Plymouth. The group has appointed Fish4 account manager Angie Spelman as London sales manager to run the office....

IN BRIEF: Affilinet appoints new business manager.(Chris Garner)(Brief article)
August 3, 2006... Affiliate marketing network Affilinet has appointed Chris Garner as its new business development manager. He joins from DGM where he had been a senior account manager. The appointment is intended to help the company, which started up in the...

IN BRIEF: BBC Comedy launches ad site for 'Time Trumpet'.(contracts with Preloaded)(Brief article)
August 3, 2006... BBC Comedy is set to launch a campaign site for presenter and former- Alan Partridge co-writer Armando Iannucci's new series Time Trumpet. The series is set 30 years in the future and takes a satirical look back at present-day events and the...

IN BRIEF: The Contender.(Correction notice)
August 3, 2006... In our story about the online marketing campaign for the second series of The Contender on ITV (NMA 27.07.06), it should have been stated that digital marketing agency Play was responsible for creating both the campaign and the website. ...

IN BRIEF: Redemption Films.(Correction notice)
August 3, 2006... In last week's issue we incorrectly said that Sky TV channel Redemption TV is owned by film director Nigel Wingrove's company Redemption Films. The two are, in fact, unconnected. Redemption Films is launching a portfolio of broadband TV...

Gumtree builds community via closer links to other Ebay sites.(Brief article)
August 3, 2006... Classified advertising and community site Gumtree is in talks with fellow Ebay companies about how best to work together to improve the site. Michael Stephanblome, MD of Gumtree, also plans to make more use of mobile and give its users...

Universal supports Miami Vice film with global mobile game.(Universal Mobile Entertainment contracts with July Systems and The Bigger Picture TV)(Brief article)
August 3, 2006... Universal Mobile Entertainment is producing a mobile game to coincide with the release of its movie remake of 1980s TV cop show Miami Vice. The game will roll out in 40 countries including Mexico, Latvia and India. It's published...

Privilege appoints Play to manage marketing drive.(Privilege Insurance)(Brief article)
August 3, 2006... Insurance company Privilege has hired interactive agency Play to handle its latest digital marketing drive. A campaign site consistent with the insurer's 'You don't have to be posh to be privileged' tagline lets users enter a competition...

Puzzler Media puts games on O2 Active.(Brief article)
August 3, 2006... Publishing company Puzzler Media has secured O2 as the first UK network operator to carry its newly expanded selection of mobile games. The Puzzle Portal is now available via O2 Active, providing customers with a mix of word and number...

Analyst Speak: Is there demand for video-on-demand?
August 3, 2006... High-speed broadband is ushering in a new era in the way we watch video content. The manoeuvrings of the major media players ahead of the battle for the video-on-demand audience are testament to this bright new dawn. However, bright dawns can...

IN BRIEF: Google launches custom link button for Toolbar.(Brief article)
August 3, 2006... Google has launched a custom link button feature within the new Google Toolbar, which begins beta testing this week. Over 600 buttons are already on offer, linking to a wide range of news, sports and entertainment websites. Google Toolbar...

IN BRIEF: Jentro launches mobile satellite systems in UK.(Jentro Technologies contracts Trilogy Logistics and Unique Distribution as distribution partner)(Brief article)
August 3, 2006... GPS-based navigation specialist Jentro Technologies has launched Activepilot, its latest mobile satellite navigation technology, in the UK. Activepilot uses Java-based software to run on mobile phones, providing scalable maps, up-to-date...

IN BRIEF: Tesco Telecoms and The Cloud link in Wi-Fi deal.(Brief article)
August 3, 2006... Tesco Telecoms has partnered with Wi-Fi network operator The Cloud to provide unlimited wireless internet for #11.99 a month. The service will also be available on a pay-as-you-go basis for #4.50 an hour and #11.99 a week. There are currently...

24/7 Sparks debate by uniting ad serving with web analytics.(24/7 Real Media Inc.)(Brief article)
August 3, 2006... A combined ad serving and web analytics application is set to be rolled out in the UK by interactive media, marketing and technology company 24/7 Real Media. Designed to take away the need to outsource site analytics, the tool is...

Financial services sites first to adopt Flash video presenters.(Bains & Ernst and FinancialGuardian.co.uk contracts with MillenniaVision)(Brief article)
August 3, 2006... Financial services specialists Bains & Ernst and FinancialGuardian.co.uk have become the first companies to use VideoTile, a Flash-based website presenter from MillenniaVision. VideoTile provides companies with fully integrated video...

LG Electronics to offer touchscreen effects on mobiles.(contracts with Immersion Corp.)
August 3, 2006... LG Electronics has signed a global deal with touch-technology specialist Immersion to include its VibeTonz Mobile Player in mobile handsets. The move will allow LG to use vibration and touchscreen effects within mobile games, ringtones...

MySpace increases its lead as most popular community site.(Brief article)
August 3, 2006... MySpace has consolidated its status as the leading social network in the UK, according to latest statistics from a number of research companies. Research by ComScore Media Metrix shows that MySpace leads Bebo by over a million unique...

IN BRIEF: One in three web users look online for new job.(Brief article)
August 3, 2006... One in three European web users have visited a career site, says research by ComScore. 50m people visited career-related sites in May, 28% up on last year. Monster kept its 15-month lead with 9.2m visitors, followed by German site Bundesagentur...

IN BRIEF: Mobile handsets to reach 1.5bn by 2011.(Brief article)
August 3, 2006... 1.5bn mobile handsets will be shipped worldwide by 2011, up from 800m in 2005, according to Analysys. Specialist handsets built to suit particular consumer needs will dominate the market, while voice-centric handsets will make up more than...

NEWS ANALYSIS: Is social networking sector all sewn up?
August 3, 2006... The last 12 months have seen a boom in social networking. But with MySpace and Bebo dominating, is there room in the sector for smaller players to make their mark? MySpace and Bebo dominate the social networking scene in the UK, together...

NEWS ANALYSIS: Social interpretation.(Friendster)(Brief article)
August 3, 2006... Social networking is a term that became popular following the launch of one of the first major players, Friendster, in 2002. Since then hundreds of social networks have launched. More recently, however, evidence of the phrase morphing into...

COMMENT: User data could be boost iTV ads need.(British Sky Broadcasting Group PLC plans to reveal data from its Skyview research panels )
August 3, 2006... It's surely no coincidence that Sky announced plans to reveal data from its Skyview research panels just before negotiations over its interactive advertising deals with the UK's major commercial broadcasters are due to start. The broadcasters...

Is an All-Party Parliamentary Group on New Media needed?
August 3, 2006... I've written before about the limited engagement by politicians with new media industries, so it was with great excitement that I came across the new All-Party Parliamentary Group on New Media. Could this informal grouping of cross-party...

LETTER: Get paid by results, as long as they're yours.(Letter to the editor)
August 3, 2006... Re your comment 'Digital agencies move away from traditional model' (NMA 06.07.06): as a full service digital agency, we at Twentysix find ourselves in a quandary. Knowing the capabilities within our walls, we would welcome the...

LETTER: Engage with consumers now, sell to them later.(Letter to the editor)
August 3, 2006... How very Web 1.0 to talk about Web 2.0 in terms of advertisers, brands and demographics. Your report on social networking (NMA 06.07.06) framed the new cultural practices and media in terms of a community ripe for exploitation by brands with...

OPINION: Online success comes from effectiveness not creativity.
August 3, 2006... I'm convinced that the internet can and should be used as a branding medium. Sadly, attending the Internet Advertising Bureau's Engage for Brands conference last month did nothing to encourage this view. I'd have thought the best way to...

PROFILE - SIMON VINCENT: Patriotic traveller.(Biography)
August 3, 2006... As CEO of Opodo, Simon Vincent believes the online travel company must stay true to its European heritage to see off its more US-focused rivals, he tells Sam Matthews Simon Vincent isn't worrying about high-profile US-owned players like...

AD WATCH: Immersive nature makes Pepsi campaign site most welcoming.
August 3, 2006... Loading icons can reveal a lot about a website, and those in the sites up for review this month run the full gamut from the stiflingly corporate to the charmingly fitting. A website needs to shoulder many burdens, not least capturing data...

ENVIRONMENTAL ISSUES: Saving the world.
August 3, 2006... As this century throws up pressing questions for the environment and climate change, what can digital operations do to address the challenges? Plenty, finds Emma Rubach When Tesco announced in May that it was moving its goods transport...

ENVIRONMENTAL ISSUES: Case study - Liftshare.com.(plans to further exploit digital technology and implement car-sharing schemes)(Brief article)
August 3, 2006... Founded by student Ali Clabburn in 1997, Liftshare.com allows members of the public to seek or advertise car spaces. It specialises in developing bespoke white-label websites for schools, councils, universities and other groups that want to...

BRAZILLIAN ADVERTISING: Creative hotspot.(Cannes Lions International Advertising Festival)
August 3, 2006... With its digital agencies taking an impressive share of the awards from the Cannes Cyber Lions, what makes Brazil stand out from the crowd, asks Deborah Bonello Brazil is famous for its football, beautiful women and carnival. But its...

MOBILE: Initial measurements.(mobile content industry inflated revenue forecasts show a huge demand for that technology)
August 3, 2006... The mobile content industry is getting over its historical lack of detailed consumer usage data, just in time for advertisers to take an interest, discovers Stuart Dredge The mobile content industry is no stranger to hyperbole, whether...

MOBILE: Data optimisation drives 10% uplift for Adidas.(Inside and Yahoo! partnered for adidas-Salomon AG mobile World Cup portal)(Brief article)
August 3, 2006... Mobile agency Inside ran a campaign between May and July for Adidas's mobile World Cup portal, placing banner and text ads in relevant areas of Yahoo!'s mobile portal to drive traffic to the Adidas site. According to joint MD Dusan Hamlin,...

MOBILE: MonsterMob's retreat from UK mobile market is a false alarm.
August 3, 2006... When Hans Snook announced the departure of Martin Higginson from MonsterMob in June, there were many raised eyebrows within the mobile community. The founder of 'The Mob' was synonymous with the company he built into one of the largest mobile...

MOBILE: Nokia Ticketrush site fails to deliver true wireless ticketing.(Website overview)
August 3, 2006... Nokia Ticketrush URL: wap.ticketrush.co.uk Agency: Live Nation Platform: WAP If you're going to appeal to the music-loving, gig-going youth of today, then it makes sense to provide a fully functioning gig guide and ticket-...

MOBILE: Tailored to suit.(information industry has providing extended search services to mobile phones)
August 3, 2006... As more people use their phones to access the web, mobile search needs new ways to deliver results, through personalisation and recommendation, says Peggy Anne Salz Smart retailers make shopping easy by placing popular items where...

Moves: Mobile Interactive Group.(appointed James Howell )(Brief article)
August 3, 2006... Mobile services provider Mobile Interactive Group (MIG) has announced that James Howell has been appointed commercial director of its Dublin operation. He was previously VP of corporate sales for Cable & Wireless in the West Indies. ...

Moves: Data Lateral.(appointed Peter Simpson)(Brief article)
August 3, 2006... Former First Direct commercial director Peter Simpson has joined Data Lateral as chairman. He moves to the direct marketing specialist after 36 years in the banking industry. Copyright: Centaur Communications Ltd. and licensors

Moves: Fresh Egg.(appointed Ammon Johns)(Brief article)
August 3, 2006... Ammon Johns has joined internet services company Fresh Egg as senior search optimisation strategist. He joins from Search Works where he was SEO director. Copyright: Centaur Communications Ltd. and licensors

Moves: MediaVision.(appointed Eliza Dashwood, Nicola Yates, Pete Gronland and Jayne Kennedy)(Brief article)
August 3, 2006... Edinburgh-based agency MediaVision has made several appointment. Eliza Dashwood joins as head of online from Ambergreen, while Nicola Yates of MVi, Pete Gronland of Oysterweb and Jayne Kennedy from Ambergreen all join as account executives....

Moves: BT Vision.(appointed Marc Watson)(Brief article)
August 3, 2006... BT Television Services has appointed Marc Watson as commercial director for its BT Vision service. Watson previously worked with Reel Enterprises as a media rights specialist. Copyright: Centaur Communications Ltd. and licensors

Moves: Tamar.(appointed Kim Byers)(Brief article)
August 3, 2006... Ecommerce agency Tamar has appointed Kim Byers as project manager. Joining from Ticketmaster, she will now oversee site design, build and maintenance work of Tamar clients. Copyright: Centaur Communications Ltd. and licensors

Moves: ClarityBlue.(promoted Paul Lillico)(Brief article)
August 3, 2006... Customer intelligence specialist ClarityBlue has promoted Paul Lillico to partner for its New Propositions business. Prior to the promotion, Lillico was application director. Copyright: Centaur Communications Ltd. and licensors

Moves: DC Interact.(appointed Toni Deller, David Gordon, Phil Clandillon and Andy Goodridge)(Brief article)
August 3, 2006... Digital communications company DC Interact has announced several hires. Toni Deller joins as project manager from Ogilvy Interactive and David Gordon joins as web developer from Harper Collins. Phil Clandillon of Sanctuary Group and Andy...

Moves: Affilinet.(appointed James Saidman and Katie Dingley)(Brief article)
August 3, 2006... Affilinet UK has announced two new appointments. James Saidman joins as sales director from Leadpoint, and Katie Dingley joins as publisher manager from underu.com. Copyright: Centaur Communications Ltd. and licensors

Moves: Think.(appointed Rob Mathieson, Shaun McGuile and Steve Askwith)
August 3, 2006... Think has expanded its team with a series of recruits. Rob Mathieson from Fusebox and Shaun McGuile from Nicholson Seal Technologies both join as applications developers. Steve Askwith of Web Works joins as system administrator. ...

Site inspection: Help The Aged.(Website overview)(Brief article)
August 3, 2006... helptheaged.org.uk Owner: Help The Aged Agency: in-house/Grigo-McMahon Content 22/25 Usability 15/25 Branding 20/25 Monetisation 22/25 Total 79/100...

Site inspection: Girls Run Too.(Website overview)(Brief article)
August 3, 2006... girlsruntoo.co.uk Owner: Girls Run Too Agency: Screen Pages Content 21/25 Usability 15/25 Branding 20/25 Monetisation 20/25 Total 76/100 ...

Site inspection: Diabetes UK.(Website overview)(Brief article)
August 3, 2006... diabetes.org.uk Owner: Diabetes UK Agency: Graymatter Content 21/25 Usability 13/25 Branding 18/25 Monetisation 18/25 Total 70/100 Diabetes...

FULFILMENT: aquarterof.co.uk.(Website overview)(Brief article)
August 3, 2006... Founded: 2003 Selection All - absolutely all - the sweets, chocolates and chews you used to spend your weekly pocket money on, and plenty more besides. Wham bars, Kola Kubes, marshmallows, flying saucers, as well as big mix jars - you...

Coca-Cola eyeing up IPTV for pre-Christmas brand campaign.(internet television)
August 10, 2006... Coca-Cola is expected to become one of the first major brands to take advantage of IPTV in the UK as part of its next global pre-Christmas campaign. In an attempt to steal a march on its rivals in the key festive sales period, the FMCG...

BBC plans one-to-one agency meets.(British Broadcasting Corp.)
August 10, 2006... The BBC is embarking on a major charm offensive that will see it attempt to hold one-to-one meetings with nearly 200 new media agencies over the coming year. In one of the most ambitious moves of its kind, the Corporation is running a...

Lack of ROI still holding back paid search.(Return on investment)
August 10, 2006... Development of the search marketing industry is being hobbled by a lack of transparency on how advertisers' spend delivers results. Search engines and agencies also admit that good results are suppressed because of commercial sensitivity....

BBC ready to implement integrated call-in system.(British Broadcasting Corp.)(Brief article)
August 10, 2006... The BBC is planning to launch integrated two-way interactivity across its programming, enabling viewers to participate with shows via 3G phone, webcam or voice-over-IP (VoIP) from a single user interface. The system will enable viewers to...

UK mobile market proves too tough for agency Mindmatics.(Brief article)
August 10, 2006... Mobile marketing agency Mindmatics has dramatically scaled down its UK operation, citing tough competition in the UK market. The agency's top UK management - VP EMEA Anders Hakfelt and UK MD Geoff Morley - both recently left the company....

Tonic in joint venture with Swedish King.(and get contract from ICA AB)(Brief article)
August 10, 2006... Digital design agency Tonic has set up a joint venture with offline Swedish agency King called King@tonic. The venture has also announced its first client win, Scandinavian food and retail store ICA. Tonic assisted in overall planning and...

Ogilvy's Neo hires first UK CEO to challenge agency leaders.(Richard Wheaton, chief executive officer)(Brief article)
August 10, 2006... Neo@Ogilvy, the digital media agency of WPP-owned Ogilvy Group, has hired its first UK CEO as it looks to establish itself in the UK market and take on market leaders Diffiniti and Zed Media. It has taken on Richard Wheaton, ex-managing...