New Media Age articles from August 2005

New Media Age archives from August 2005

Northern & Shell makes Web debut with entertainment site.
August 4, 2005... Richard Desmond's Northern & Shell has launched an ambitious new digital strategy that will see the publisher invest heavily in developing its portfolio of newspaper and magazine brands online. The first phase of the company's long-term...

AOP prepares to act over late ad copy.(standards of Association of Online Publishers)
August 4, 2005... Some of the UK's biggest online media owners, including BSkyB, Channel 4 and News International, have come together to call for industry-wide action to be taken against the late delivery of advertising copy. Just months after AOL first...

Google brings vertical structure to Europe.(human resource management)
August 4, 2005... Google is introducing a new vertical market-based structure across Europe to attract more businesses advertisers to its search engine and to grow revenue from existing advertisers. The search giant is currently recruiting European heads of...

Major portals staff up to boost Web site content.(MSN UK recruits content editors)(Brief Article)
August 4, 2005... MSN is expected to announce a major boost to the editorial content on its UK portal in the coming week, after kicking off a significant new recruitment drive. The move comes as several of the major portals prepare to ramp up their...

O2 to take over UK portals with SIM offer.(contract with Agency Republic)(Brief Article)
August 4, 2005... O2 is launching a new campaign next week that will see it run a series of home page takeovers across major UK Web portals. The mobile network is to offer free SIM cards through ads on AOL, MSN and Yahoo!. There will be a series of banner...

Virgin Mobile soft-launches 3G service across major UK cities.(third generation)(Virgin Mobile Telecoms Ltd.)(Brief Article)
August 4, 2005... Virgin Mobile has quietly launched its 3G service, getting its subscribers familiar with the faster mobile data service before its full commercial launch later this year. The operator has so far unveiled the service in major UK cities and...

Fremantle to launch 'The Bill' on mobile.(new service of Fremantle Media UK Productions)(Brief Article)
August 4, 2005... ITV drama The Bill is set to launch on mobile, with production company Fremantle Media exploring ways to develop the drama. Fremantle has also revealed it's planning to launch mobile video content for next month's return of reality TV...

ITV joins online and interactive teams to focus on revenue drive.(corporate restructure)
August 4, 2005... ITV has overhauled its online and interactive TV divisions as part of an ongoing strategy to give emerging digital platforms a key role in generating consumer revenues. The operational restructure will see ITV Online and ITV Interactive...

Profero believed to have won Channel 4 digital account.(contract with Channel 4 Television Co.)(Brief Article)
August 4, 2005... Channel 4 is believed to have handed its digital media account to Profero as it prepares to embark on a multi-million-pound expansion onto broadband and mobile platforms. Both broadcaster and shortlisted agencies declined to comment on who...

Media.Com senior digital team leave to start up own agency.(Nick Suckley, Pete Robins and Rhys Williams appointed)(Brief Article)
August 4, 2005... Media.Com, the digital division of media agency MediaCom, is being forced to hunt for a new senior management team after MD Nick Suckley, media director Pete Robins and associate director Rhys Williams announced they're all leaving the agency....

Vauxhall uses online to push Tribes event.(marketing)(Brief Article)
August 4, 2005... Vauxhall has launched an online destination to promote its Vauxhall Tribes urban sports events, the car marque's campaign to raise awareness among a young urban audience. The new site provides a central reference point for the events,...

BREAKING: Boodle & Dunthorne to use online ad campaign.(contract with Panlogic)(Brief Article)
August 4, 2005... Luxury jeweller Boodle & Dunthorne is to launch its first ever online ad campaign to increase the level of traffic to its site. The campaign will run on fashion and news sites such as Vogue.com, Times Online and Bloomberg. It's being...

BREAKING: IAB Europe creates Leadership Council.(Internet Advertising Bureau Europe)(Brief Article)
August 4, 2005... The Internet Advertising Bureau (IAB) Europe has announced the creation of a new Leadership Council, aimed at bringing together companies with pan-European interests to drive growth in the sector. Danny Meadows- Klue, IAB Europe CEO, said the...

BREAKING: Zip TV creative departs.(Richard Adams resigned from Zip Television)(Brief Article)
August 4, 2005... Zip Television is understood to have parted ways with creative director Richard Adams just weeks after he joined the specialist iTV agency from interactive entertainment firm Yoomedia. It's not known whether he has another job to go to. ...

BREAKING: V2 Music first label to sign to legal P2P network.(peer to peer)(contract with Audible Magic Corp.)(Brief Article)
August 4, 2005... V2 Music, the music label owned by Virgin Group and home to the Stereophonics and Elbow, is to become one of the first labels to trial the legal distribution of its content on peer-to-peer networks. It has signed up to use digital rights...

IN BRIEF: Ask Jeeves begins rollout of new search ad system.(new service)(Brief Article)
August 4, 2005... Ask Jeeves will begin offering a new pay-per-click search advertising system in the UK within the next year. It was introduced for existing advertisers on the US site this week and will be extended to new advertisers from 15 August. The new...

IN BRIEF: Auctions used to tempt gamblers online.(service launch by Carmen Media)(Brief Article)
August 4, 2005... Gambling group Carmen Media has launched an online auction to boost use of its e-casinos such as River Belle and The Gaming Club. Players gain free auction points by using the casinos, which they can then use to bid for items including cars,...

IN BRIEF: eDirectory buys Freecom.(Brief Article)
August 4, 2005... Online retailing specialist eDirectory.co.uk has bought Freecom.net from Eckoh Technologies for up to #3.2m. Freecom is an ISP that concentrates on the SME sector in the UK. It had revenues of #3.2m in the past year and made a pre-tax profit of...

IN BRIEF: FT plugs advertising site among media planners.(marketing of Financial Times Ltd.)(Brief Article)
August 4, 2005... The Financial Times is launching a targeted B2B email campaign to drive media planners to visit its new advertising information site. The push is based on recent research which shows that the title delivers an elite and wealthy audience...

IN BRIEF: Poker Channel links to YooMedia gaming portal.(contracts)(Brief Article)
August 4, 2005... The Poker Channel has signed a deal with interactive TV specialist YooMedia to offer a red-button link to a new gaming portal. It will include fixed-odds games like Spin to Win, Backroom Poker and Roulette. The deal will take effect from 15...

3 Gets in at start of anticipated take-off of mobile viral video.(partnership with Kontraband)(Brief Article)
August 4, 2005... 3G operator 3 has made its first move into viral content and believes mobile viral advertising will offer significant opportunities for brands. It predicts mobile viral content and advertising will become as significant a medium as...

Setanta Sports to run first ever interactive push to boost subs.(contract with Dog Digital)(Brief Article)
August 4, 2005... Setanta Sports, the sports broadcaster widely tipped to break Sky's stranglehold on Premiership football, is launching its first interactive ad campaign. It has appointed Glasgow-based agency Dog Digital to develop a wide- ranging...

TuneTribe to offer downloads from gigs.(service launch)(Brief Article)
August 4, 2005... Music download portal TuneTribe has announced plans to release exclusive digital downloads of sets recorded from live events. The first official downloads will feature sets from bands including Super Furry Animals, Royksopp and Magic...

Carat Digital gains two MDs to bring greater integration.(media directors)(Ben Wood and Henry Rowe appointed)(Brief Article)
August 4, 2005... Media agency Carat has finally filled its vacant head of digital position after almost five months, appointing two former media directors at creative agency Miles Calcraft Briginshaw Duffy as joint MDs of Carat Digital. Ben Wood and Henry...

Trouble TV backs student show with movie-making ad drive.(Brief Article)
August 4, 2005... Youth TV channel Trouble is giving viewers the chance to create their own mini movies on the Internet as part of an online ad campaign to promote its new docusoap Freshmen on Campus. The broadcaster's biggest interactive campaign to date...

Warner Bros uses Lycos chat rooms in 'Island' promotion.(Warner Bros. Entertainment UK's contract with Lycos Europe)(Brief Article)
August 4, 2005... Warner Bros is continuing its pre-release promotion for futuristic thriller The Island with a multi-national campaign hiding clues about the film in the Lycos chat service. The movie, which gets its UK release at the end of next week, will...

FHM looks to exclusive online video content to drive revenue.(service upgrade)(Brief Article)
August 4, 2005... Men's lifestyle magazine FHM is revamping its online strategy in an effort to give Internet users greater access to video content created exclusively for the Web. The Emap-owned title plans to add a range of TV-style features to its Web...

Starcom Digital poaches i-level director.(Martin Shaw appointed)(Brief Article)
August 4, 2005... Starcom Digital, a division of media agency Starcom MediaVest, has hired former i-level buying director Martin Shaw for its senior management team. Joining Starcom this week, Shaw has been appointed group account director. As well as...

IN BRIEF: Ford launches European used-car network online.(Ford Motor Company Ltd.'s contract with Global Beach Automotive Services)(Brief Article)
August 4, 2005... Ford has launched a pan-European national used-car programme, developed by Global Beach. The programme is available in an initial eight markets, but is due to be expanded to 11 more over the next year. The service links with the European...

IN BRIEF: Panlogic mobile Java game targets Ashes fans.(service launch)(Brief Article)
August 4, 2005... Digital marketing consultancy Panlogic is hoping to cash in on cricketing fans' enthusiasm for the Ashes series with its first Java- based game for mobile, 'SmAshes'. Players launch a kangaroo into the air with the aid of an English batsman...

IN BRIEF: Hoseasons switches to Speed-trap for site data.(contracts)(Brief Article)
August 4, 2005... Self-catering holiday specialist Hoseasons has signed a deal with UK Web measurement firm Speed-trap, replacing technology from US rival WebTrends. Hoseasons will use Speed-trap's dynamic data-collection technology Prophet to track visitors...

IN BRIEF: Cheapflights predicts #1bn in sales this year.(Brief Article)
August 4, 2005... Independent travel site Cheapflights says it will deliver more than #1bn in sales to companies advertising on its network of sites this year. The company provides online advertising search and comparison across four sites aimed at the UK and US...

IN BRIEF: Opera Telecom teams up with TeleScratch.(Brief Article)
August 4, 2005... Mobile services company Opera Telecom is teaming up with Web and mobile marketing tools provider TeleScratch to offer Scratch & Win, a mobile scratch-card application. The Java-compatible application invites players to scratch-off panels to...

IN BRIEF: Randommedia to redesign MrBookmaker.(contracts)(Brief Article)
August 4, 2005... Randommedia has won the account to redesign the Web site for online bookmaker MrBookmaker.com. The agency won the account in a pitch against French and Belgian agencies. randommedia.co.uk Copyright: Centaur Communications Ltd. and...

Trinity Mirror launches network of local recruitment sites in UK.(Trinity Mirror Newspapers)(Brief Article)
August 4, 2005... Trinity Mirror is launching a network of local recruitment Web sites across the UK as part of its ongoing attempt to transform itself into a multi-platform newspaper publisher. The company's long-term growth strategy for digital media...

Harvest Digital signs new staff to take iTV and mobile in-house.(Mark Rochefort and Louise Nelson appointed)(Brief Article)
August 4, 2005... Harvest Digital is bringing mobile and interactive TV skills in-house for the first time, with the appointment of several new senior members of staff. The London-based digital marketing agency has made key appointments to head two...

Rap act uses viral game to push single.(Mitchell Brothers's contract with Holler)(Brief Article)
August 4, 2005... The Mitchell Brothers, the hip-hop duo signed to the vanity label of The Streets' Mike Skinner, are promoting their new single, 'Excuse My Brother', with a viral game created by digital design agency Holler. Taking a cue from the video...

i-level shuts mobile marketing division.(Brief Article)
August 4, 2005... Digital media agency i-level has shut its mobile marketing division, integrating mobile across the account teams. Head of mobile Ilika Shelly has left the agency and isn't being replaced. The agency claims the closure is a result of...

Bet365 looks at buying online rivals after selling off shops.(acquisition by Coral)(Brief Article)
August 4, 2005... Bet365 may be looking to buy rival online bookmakers after selling its entire network of high street betting shops. The company declined to comment on speculation that it was paid #40m by Coral for the network of 49 shops. However,...

ANALYST SPEAK: Consumers ready for music/mobile devices.
August 4, 2005... During the Internet boom, much was written about using mobile phones for shopping over the Internet. But while online Amazon and Ebay have gone on to fulfil much of the hype, there are no significant examples of companies riding high on the...

IN BRIEF: M&S trials mobile use for stock information.(Marks and Spencer PLC's contract with Conchango)(Brief Article)
August 4, 2005... Troubled high street retailer Marks & Spencer will trial Windows Mobile- based Smartphones equipped with a prototype of its technical agency Conchango's Retail KPI (key performance indicator) Dashboard application. Microsoft claims this will...

IN BRIEF: Vodafone to join JVP as Platinum member.(Java Verified Program)(Brief Article)
August 4, 2005... Vodafone has become the first mobile operator to join the Java Verified Program (JVP) as a Platinum member. This means all mobile Java applications distributed over Vodafone Live! will now be tested for compatibility with the Java 2 Micro...

IN BRIEF: Channel 4 runs full video ads in online game.(Channel 4 Television Co.'s contract with Massive Incorporated)(Brief Article)
August 4, 2005... Channel 4 is set to become the first European advertiser to use full- motion video and audio ads in video games on Massive Incorporated's Video Game Network in a campaign to push its forthcoming Lost series. As of last week, players of...

Mobile coupon providers unite over offering for FMCG brands.(fast moving consumer goods)(Wireless Brand Channel's marketing agreement with ActiveMedia)(Brief Article)
August 4, 2005... Drinks brands such as Carling and Guinness will be among the FMCG advertisers that will benefit from a deal that brings together two wireless coupon technologies. Under a new marketing agreement, Wireless Brand Channel - whose clients...

United Utilities keeps staff up to date with first mobile intranet.(contract with Urban Mobile)(Brief Article)
August 4, 2005... FTSE100 utilities company United Utilities has become one of the first UK firms to launch a mobile intranet. It will be used by the company to provide employees with a range of company information and employee offers and discounts. ...

Unique Interactive wins contract to advise iBiquity.(iBiquity Digital Corp.)(Brief Article)
August 4, 2005... Unique Interactive, a division of digital radio broadcaster and content producer UBC Media, has won a consultancy contract to advise the iBiquity Digital Corporation in the US. IBiquity is the sole developer of HD Radio technology, which...

Brand owners consider iTV ads too expensive, finds IDS survey.(interactive television)(Brief Article)
August 4, 2005... Nearly a third of all brand owners and agencies think that iTV ads are too expensive, according to new research from Flextech/UKTV sales house IDS. The company's second annual survey of the industry shows that 29% of respondents believe...

Digital TV homes in Europe to reach 45.8m by year end.(Brief Article)
August 4, 2005... The number of digital TV households in western Europe is expected to reach 45.8m by the end of the year, a rise of 25% over the year, according to Informa Telecoms & Media. The research firm is predicting that the figure will double over...

Global mobile entertainment market to reach #24bn by 2010.(Brief Article)
August 4, 2005... The global market for mobile entertainment is set to reach $42.8bn (#24.2bn) within the next five years, according to a new report, 'Mobile Entertainment: Applications and Markets'. Emerging services, including mobile TV, user-generated...

IN BRIEF: Analysys claims VoIP spending to reach #8bn.(voice over internet protocol)(Brief Article)
August 4, 2005... By 2010, 32m corporate employees in Western Europe will be using Internet telephony services - also known as VoIP - according to research firm Analysys. The spending on VoIP systems and services will grow by over 17% a year for the next five...

IN BRIEF: Subscribers to WSJ Online up by nearly 9%.(Wall Street Journal)(Brief Article)
August 4, 2005... The number of subscribers paying for access to The Wall Street Journal Online has risen by nearly 9% over the last year to 744,000, according to the latest figures from publisher Dow Jones & Company. wsj.com Copyright: Centaur...

IN BRIEF: Visits to UK blogs grows by 130% in past year.(Brief Article)
August 4, 2005... The number of visits to UK blogs has risen 130% in the past year, according to data from online measurement firm Hitwise. Its research found that one in every 200 visits to a UK Web site is now to a blog. The most popular blogging sites are MSN...

NEWS ANALYSIS: Consumer brands give the web a key role.
August 4, 2005... Major FMCG brands like Coca-Cola, Sunny D and Sunsilk are finally beginning to see online as a viable channel for engaging with consumers more deeply than TV ads can Coca-Cola, Sunny D and Sunsilk's new online marketing initiatives (NMA...

COMMENT: Media owners take note as consumers assume control.(media industry implemented new technology)
August 4, 2005... Two recent announcements by big media owners suggest a renewed acceptance of interactive media. If, as Rupert Murdoch said in his now famous speech to the American Society of Newspaper Editors earlier this year, many people in the newspaper...

Understanding how users react to their online experiences.
August 4, 2005... RAFEE FROM THE US The Online Publishers Association's Online User Experience Study (available at online-publishers.org) is an innovative piece of research that starts to shed some light on the very important question of why, as an...

Letter: Pushing the boundaries with innovative ads.(Letter to the Editor)
August 4, 2005... I'm writing in response to your article 'Driving change', in which Honda UK marketing director Simon Thomspon outlined the next phase of his plans to shake up the automotive market and, let's face it, marketing communications in general (NMA...

Letter: Make the most of rich media with video.(Letter to the Editor)
August 4, 2005... We've all heard and seen the evidence that supports the notion that rich media makes an impact on the bottom line. All the time more examples are emerging that show that rich ad content helps consumers to empathise with brands, products or...

Letter: Industry must protect users from cyber crimes.(Letter to the Editor)
August 4, 2005... As hackers and cybercriminals find more advanced ways of targeting unsuspecting PC users, it becomes more and more confusing for these users to stop the torrent of dangerous programs targeting their computers for both fraudulent and destructive...

OPINION: Retail TV requires investment to really impact on consumers.(Column)
August 4, 2005... Retail TV may be hitting every shopping centre across the UK but the largely unwatchable and irrelevant content is hardly winning over consumers. Retailers are missing a significant opportunity to reach a captive, ready-to-spend audience. ...

AD WATCH: HP gets the love but at risk of not getting its message over.(avalability of internet advertising )(Column)
August 4, 2005... On the Internet, 20 seconds is a very long time. I once designed a site that featured animations which popped up if the user was inactive for 'a very long time'. We started at five minutes, but no one had the patience to wait that long, so...

PROFILE - KIM HOLLAMBY: Admiral of the fleet.(Biography)
August 4, 2005... Having worked in almost every aspect of specialist publishing, Kim Hollamby of IPC knows his subject inside out. Nic Howell learns how the Web is central to his plans IPC Media's Kim Hollamby knows he has a challenge ahead of him. As...

STRATEGIC PLAY - CLUB 18-30: Fun in the sun.(new mobile technology used by the company)
August 4, 2005... Club 18-30 sees mobile as the ideal medium for reaching its young audience as it tries to refocus its image on the entertainment its holidays provide, finds Sean Hargrave For the holiday company most closely associated with Brits abroad,...

LUXURY BRANDS: Wealth of opportunity.(brand names used in internet marketing)
August 4, 2005... Luxury brands have tended to ignore the Web, fearing a loss of exclusivity. But with big spenders being big surfers, ecommerce is a must-have, reports Dominic Dudley They may set the pace on the catwalks, but when it comes to the Internet,...

HOW THE RICH BEHAVE ONLINE.(survey)(Brief Article)
August 4, 2005... According to Ledbury Research, the wealthy are more likely to be online than any other group, and they spend more when they're there too. Of people who have more than #250,000 of investable capital, 83% are online. The figure drops away to...

WIRELESS: Musical movements.(popularity of the mobile music videos)(Panel Discussion)
August 4, 2005... In a roundtable discussion, mobile operators, aggregators and record labels consider the past and potential future development of mobile music. Justin Pearse reports What potential do you see for mobile music videos? Simon Wheeler,...

If not Simpay, what mobile payment scheme will work?(analysis)
August 4, 2005... BARRACK ON WIRELESS Simpay announced in June that it has suspended operations. The announcement included a plan to continue locally and aspire to international operability. I took that to be sweetening a bitter pill. I for one am...

SITE REVIEW: Warner Brothers creates slick WAP site for Batman Begins.(WAP Push)(Product/Service Evaluation)
August 4, 2005... Client: Warner Brothers UK Agency: Minick Platform: WAP If industry talk is to be believed, Warner Bros is becoming increasingly evangelistic about weaving mobile into the marketing mix, and film is one example of where mobile -...

Moves: Campbell Rowley.(Tracey Cuschieri appointed)(Brief Article)
August 4, 2005... Bournemouth-based design, branding and photography consultancy Campbell Rowley has taken on Tracey Cuschieri as a designer. She has eight years' agency experience, working for clients such as HMV, Waterstones and Play UK. At Campbell Rowley...

Moves: Miva Media.(Paps Shaikh promoted)(Brief Article)
August 4, 2005... Paid search network Miva Media, formerly the FindWhat/Espotting network, has promoted former UK sales director Paps Shaikh to the newly created role of European sales director. Shaikh will be responsible for driving large pan-European...

Moves: Haygarth.(Nour Mickail appointed at Haygarth Direct)(Brief Article)
August 4, 2005... Integrated marketing agency Haygarth has appointed Nour Mickail as senior research manager for its growing consumer research service. Mickail joins from brand consultancy Headlight Vision where he worked with clients including PepsiCo, IPC and...

Moves: Pavilion.(Liane Salthouse appointed)(Brief Article)
August 4, 2005... Liane Salthouse has joined Wilmslow-based independent integrated online and offline agency Pavilion as deputy MD. She has ten years' experience in digital marketing, and was formerly marketing director of Manchester agency Moonfish....

Moves: Neteller.(Ronald Martin appointed)(Brief Article)
August 4, 2005... Ronald Martin has been appointed as COO of Neteller, the online money transfer service used by many of the world's gambling sites. Martin has previously held senior roles at FirstService, Job Advantage.com, Salesnet and, most recently,...

Moves: Elspa.(Andy Payne appointed)(Brief Article)
August 4, 2005... Elspa, the trade body for the games industry, has appointed Andy Payne as its new chairman. He's head of Just Flight and Mastertronic. He replaces retiring chairman Scott Dodkins, who recently took on the role of European MD at Eidos. Elspa...

Moves: UpMyStreet.(Jane Rich appointed)(Brief Article)
August 4, 2005... Jane Rich has joined local information portal UpMyStreet as its new editor. Rich joins the company from Lastminute.com where she was lifestyle site manager. At UpMyStreet she will be responsible for transaction tools, working with commercial...

Site inspection: Travelodge.(travelodge.co.uk)(Brief Article)
August 4, 2005... Travelodge travelodge.co.uk Owner: Travelodge Agency: Sense Internet Content 20/25 Usability 20/25 Branding 18/25 Monetisation 22/25 Total 80/100 The recent rebrand of Travelodge has brought...

Site inspection: Love Celery.(lovecelery.co.uk)(Brief Article)
August 4, 2005... Love Celery lovecelery.co.uk Owner: G's Marketing Agency: Davison Williams Content 17/25 Usability 21/25 Branding 20/25 Monetisation 5/25 Total 63/100 The 'fact' we all know about celery is...

Site inspection: Eurotunnel.(eurotunnel.com)(Brief Article)
August 4, 2005... Eurotunnel eurotunnel.com Owner: Eurotunnel Agency: Sagittarius Marketing Content 5/25 Usability 20/25 Branding 10/25 Monetisation 15/25 Total 50/100 The brief for this site relaunch was to...

Fulfilment: lovereading.co.uk.(Brief Article)(Product/Service Evaluation)
August 4, 2005... lovereading.co.uk Founded: June 2005 Selection: The site is constantly expanding its range of titles. At present it focuses on fiction and biography, with children's books the next category due to be added. Technical problems:...

Sony Ericsson creates buzz for phone with ad premiere online.
August 11, 2005... Sony Ericsson is using digital media to create a global buzz around the launch of its first Walkman-branded mobile phone/music player, the W800, as part of a multi-million-pound through-the-line ad push. For the first time, the mobile...

C4 pushes 'Lost' via interactive portal.(Channel Four Television Company Ltd. plans for investment)(Brief Article)
August 11, 2005... Channel 4 has invested heavily in a multi-layered online experience for its screening of US drama Lost, as part of a wider strategy to give the Internet more prominence alongside TV. In its most ambitious programme support project to...

Hyundai makes first move into branded content with new ads.
August 11, 2005... Hyundai has launched a significant online branding campaign for its Getz, Sonata and Coupe models that marks it first move into branded content. The campaign, which ties into the brand's overall 'Independent thinkers' push, has seen it...

ITV offers geotargeting service to advertisers.(Accipiter Inc., contract)(Brief Article)
August 11, 2005... ITV is to offer brand owners geotargeted advertising opportunities across all areas of its Web site in an attempt to drive an increase in regional cross-media campaigns. The UK's largest commercial broadcaster has secured a deal with ad-...

Viral campaign to back 'Ring 2' DVD.(Dreamworks International, New Media Maze, contract)(Brief Article)
August 11, 2005... Friends of UK horror fans are likely to get a second scare with an innovative viral campaign to back the DVD release of The Ring 2 which integrates mobile, email and the Web. The viral is based on the film's central premise of people...

AKQA staffs up to meet demand for digital.(recruitment of the people in the company)(Brief Article)
August 11, 2005... AKQA has embarked on its biggest concerted recruitment drive across its five offices in response to growing client demand for digital services. The agency is looking for around 100 people to add to the 350 staffers it employs across all...