New Media Age articles from April 2007

New Media Age archives from April 2007

Ford and Nike join in biggest trial yet of in-game advertising.
April 5, 2007... Global brands Ford, Nike, Sure for Men and Samsung have committed to the UK's biggest ever in-game advertising trial, in what is a watershed development for the sector. All four brands are committing ad spend to a three-month trial that...

McDonald's takes age checks online.(McDonald's Ltd.'s age restrictions in online advertising)(Brief article)
April 5, 2007... McDonald's has become the first major non-alcohol brand to enforce age- restrictions in its online advertising. The move, which requires users to verify that they're 16 or over prior to entering McDonald's Monopoly site, comes in the same...

Brands drop Google Maps over cost fears.(Google UK Ltd.)(Brief article)
April 5, 2007... By Luan Goldie Brands are preparing to abandon Google Maps in favour of more independent mapping tools. The move comes amid fears that Google will splash ads across its maps and start charging brands to use them. This week...

Digital music stores to cash in on EMI's DRM removal.(digital rights management)
April 5, 2007... Digital music stores are planning ways to cash in on EMI's decision to sell music without digital rights management (DRM). Music stores welcomed EMI's decision and expect it to open up the market to real competition. Paul Myers, CEO...

Premium TV to redesign FA site.(Fantasy Premier League )(Brief article)
April 5, 2007... Premium TV has picked up the lucrative contract to redesign the FA Premier League's flagship football site. The sports and entertainment specialist will relaunch premierleague.com and provide a team of journalists to work continuously on...

BBC launches half-hour 'Apprenticast'.(British Broadcasting Corp.)(Brief article)
April 5, 2007... BBC show The Apprentice is following up a major digital drive with a weekly half-hour podcast titled 'The Apprenticast'. The podcast will be broadcast on BBC Radio 5 Live and hosted on the BBC's Apprentice website. It will be fronted by TV...

Vodafone in spat with Viz over age limit for content.(Brief article)
April 5, 2007... Viz is in discussions with Vodafone about whether its content is suitable for viewing by under-18s. The popular adult comic went live with O2 last week across the operator's portal. It had to overcome concerns from the operator regarding...

Peugeot uses full-screen video to push 207 to female drivers.
April 5, 2007... Peugeot has launched a new campaign using full-screen video footage to promote its new Peugeot 207 CC model specifically to a female audience. Euro RSCG 4D Digital, the digital arm of the EHS Brann Group, has created the campaign, which...

L'Oreal develops Web 2.0 area for salons.(L'Oreal Professionnel )(Brief article)
April 5, 2007... L'Oreal Professionnel is to develop a user-generated, Web 2.0 community aimed at salon owners. The new colourspecialist.co.uk campaign site, built by Frog Creation, was developed in a bid to engage with L'Oreal customers. The site is...

BREAKING: CNTraveller agrees first CPC deal with i-escape.(cost-per-click deal)(Brief article)
April 5, 2007... Conde Nast's travel website CNTraveller.com has agreed its first third- party cost-per-click deal, partnering with i-escape.com as its official hotel and accommodation booking partner. cntraveller.co.uk Copyright: Centaur...

BREAKING: Future creates two senior digital roles.(Daniel Ward-Lee, Matt Woods)(Brief article)
April 5, 2007... Magazine publisher Future has created two senior digital roles as it looks to strengthen its overall interactive operations. Daniel Ward-Lee has joined from Times Newspapers to become digital commercial director, while Matt Woods moves from...

BREAKING: Nick Jr rolls out Easter egg hunt campaign site.(Brief article)
April 5, 2007... Nick Jr, a channel belonging to Nickelodeon, is rolling out a campaign site in support of its special Easter weekend Adventure programming. Aimed at 3-7-year-olds, the site will feature an Easter egg hunt that parents can play with children....

BREAKING: IPC Ignite appoints digital senior producer.(Phil Wallis )(Brief article)
April 5, 2007... IPC Ignite! has appointed Phil Wallis to the new role of senior producer for Ignite! Digital. Wallis will head the development and production of Ignite's video programmes across all media for brands like Nuts, Loaded and NME. ipcmedia.com...

BREAKING: Affiliate marketing sector launches conference.
April 5, 2007... The UK affiliate marketing sector is set to get its own conference with the launch of a4uexpo in October. The two-day event, which will take place at Excel London from 25-26 October, is being co-ordinated by Affiliates4u, founder of the...

IN BRIEF: Conchango boosts its interactive team.(appointed Matt Bagwell and Tom Hopkins)(Brief article)
April 5, 2007... Technology and digital media group Conchango has boosted its interactive team with the appointment of Matt Bagwell, formerly creative director of Syzygy, as its new creative director. Tom Hopkins, formerly MD of VCCP Digital, has also been...

IN BRIEF: Index Ventures invests #9.1m in Russian site.(Ozon.ru)(Brief article)
April 5, 2007... UK-based venture capitalist firm Index Ventures has invested $18m (#9.12m) in Russia's leading ecommerce site Ozon.ru. The multi-million- pound investment has been brought together through Index Ventures, VC firm Holtzbrink Ventures and...

IN BRIEF: Ready meals specialist to use Positive Feedback.(Cook)(Brief article)
April 5, 2007... Cook, the online ready meal specialist, has appointed analytics company Positive Feedback to provide a personalisation application within its website that will recommend visitors with alternative or extra products while they browse. Positive...

IN BRIEF: Outside Line receives #1.5m cash injection.(from Ingenious Media Active Capital )(Brief article)
April 5, 2007... Digital marketing and creative agency Outside Line has today received a #1.5m cash injection from media investment firm Ingenious Media Active Capital (IMAC). Outside Line will use the investment to expand its digital team, which currently...

IN BRIEF: Vodafone adds subs service to music store.(Brief article)
April 5, 2007... Vodafone is adding a subscription service to its mobile music store. It will shortly begin offering customers the opportunity to download seven songs for #5 a month. The move forms part of a more sustained web push from the operator as it...

Emap to put UGC at core of FHM and Heat relaunches on mobile.(Brief article)
April 5, 2007... Emap is set to relaunch its two leading brands FHM and Heat on mobile in the next month. The move comes in the run-up to the launch of Heat's website towards the end of April. The company plans to launch FHM on mobile prior to...

Gay Network and Chat Box to offer cross-platform services.
April 5, 2007... Usually communities are integrated solely across digital platforms, but the non-adult network also boasts TV channels and voice as distribution points. It claims to attract 750,000 unique visitors each year. "We have the first...

Studentdiscounts signs up brand partners.(Long Tall Sally )(Brief article)
April 5, 2007... Studentdiscounts.co.uk has signed its 1,000th brand partner to offer cut-price products to students through its site. Fashion retailer Long Tall Sally has joined a list of brands that appear on the site, including The Body Shop, TM Lewin...

Google admits to worries over use of data from analytics.(Brief article)
April 5, 2007... Google has admitted that there's a climate of fear surrounding how the company uses information going through its Google Analytics tool. Brian Clifton, Google's European head of web analytics, said that the search giant acknowledges that...

Vodafone to offer flat-rate data charges as it opens up portal.(Brief article)
April 5, 2007... Vodafone will join T-Mobile and 3 this summer in offering its customers flat-rate data subscriptions. As part of the shift, Vodafone will scrap its current strategy of making on-portal data available for free. The operator refused to...

Roo hires ex-Sony Music European VP to drive expansion.(Tony Martin)(Brief article)
April 5, 2007... Online video provider Roo has hired Sony Music's Tony Martin as senior vice-president for Europe. Martin - who used to be European VP of e-media for Sony Music in Europe but left last year following the Sony and BMG merger - has already...

Australian digital agency starts aggressive UK acquisition bid.(BlueFreeway)(Brief article)
April 5, 2007... Highly acquisitive Australian digital agency BlueFreeway is set to launch in the UK, promising to buy up "two household names" within the next eight to 12 weeks. The company has risen from startup to its current valuation of #100m on the...

Eyeblaster unveils Mousetracker format.
April 5, 2007... Digital marketing company Eyeblaster has released an ad format that's capable of interacting with the consumer anywhere on the page. The Mousetracker ad component interacts with the user without them having to roll over it. Navigating a...

IN BRIEF: Ladbrokes launches Grand National game.(Ladbroke Group PLC's online game)(Brief article)
April 5, 2007... Ladbrokes has launched an online game based on the Grand National to push traffic to its site ahead of the event on 14 April. The game pitches the player against three computer-controlled horses. Ladbrokes is aiming to get people to pass the...

IN BRIEF: Picture Financial picks Pod1 for SEO work.(search engine optimization)(Brief article)
April 5, 2007... Picture Financial, the financial services group that owns picturetheloan, has appointed Pod1 to carry out a 12-month SEO campaign. This will aim to increase the volume of traffic to the current website and to a new website that Pod1 is in the...

IN BRIEF: BT and National Theatre take Shakespeare online.(British Telecommunications PLC)(Brief article)
April 5, 2007... BT and the National Theatre have created an online interactive video to introduced people to Shakespeare. The video, hosted by Sir Ian McKellen, encourages viewers to ask the actor questions about his past Shakespearean acting roles. BT, which...

IN BRIEF: Mercedes pushes Deluxe MPV to email targets.(multiple people vehicle)(Daimler-Benz AG)(Claydon Heeley Jones Mason)(Brief article)
April 5, 2007... Mercedes is promoting its Deluxe 80-seater multiple people vehicle with an email campaign targeting the executive transport and leisure industries. The email urges its 20,000 recipients to enter into a golf holiday promotion. An information...

Setanta appoints Syzygy to add satirical edge in site overhaul.(Brief article)
April 5, 2007... Sports broadcaster Setanta has hired digital agency Syzygy to overhaul its website and launch an online ad campaign to drive traffic to the site. It wants to reposition its online operation as a satirical and quirky alternative to the...

Monster builds WAP site with local job vacancy SMS alerts.(short messaging service)(wireless application protocol)(Brief article)
April 5, 2007... Recruitment website Monster is developing a WAP site that includes a service for users to receive SMS messages when local vacancies arise. Jobseekers who request alerts will be sent vacancies in their registered postcode via SMS when they...

Media Contacts hires international head.(Anna Gracie, Marc Pearson)(Brief article)
April 5, 2007... Media Contacts has hired its first head of international based in the UK. Anna Gracie has joined from rival media agency Neo@Ogilvy. She previously worked at media agency Carat and affiliate network TradeDoubler. Meanwhile, Marc...

Scottish Executive uses mobile site to reach young voters.(Electoral Commission)(Brief article)
April 5, 2007... The Scottish Executive has partnered with the Electoral Commission to produce a mobile site in an attempt to lure younger voters to the ballot box. Votescotland.mobi, which went live last week, focuses on the 3 May Scottish elections and...

Independent News and Media to revamp top newspaper sites.(Brief article)
April 5, 2007... Independent News and Media is set to redesign its three sites for The Independent, the Irish Independent and the Belfast Telegraph. It hopes to close the gap between its online titles and market leaders like Guardian Unlimited and Times...

Global Cool offers widget to track carbon emissions.(Brief article)
April 5, 2007... Environmental campaign site Global Cool is set to unveil a widget that helps users to monitor their carbon output. Brands will be allowed to re-skin the widget, which tracks pollution levels, prior to its planned launch across ISP portals...

Dow Jones and FT both seek audience development heads.(Dow Jones and Company Inc.)(Financial Times Ltd.)(Brief article)
April 5, 2007... Two of the world's biggest financial information publishers, Dow Jones and The Financial Times, are looking to secure partnerships with UK media companies to showcase their content. Dow Jones is aiming to establish its UK profile by...

IN BRIEF: Ricall adds Sony BMG catalogue to library.(Sony BMG Music Entertainment)(Brief article)
April 5, 2007... Online music licensing marketplace Ricall has signed a deal with Sony BMG to take on the record label's catalogue. The deal will see over 1m Sony BMG tracks added to the Ricall online library, which already holds 3m tracks. The partnership...

IN BRIEF: Euroclick rebrands as Adconion for global focus.(Adconion Media Group )(Brief article)
April 5, 2007... Ad network Euroclick has rebranded as Adconion Media Group as it looks to expand into new markets. The network is looking to move away from the European focus inherent with its old name. It's opening offices in the US and Australia for the...

IN BRIEF: PA first to use Vexed's video slideshow tool.(Press Association)(Vexed Digital)(Brief article)
April 5, 2007... The Press Association has become the first company to use a tool to present visitors to its website with an audio-visual slideshow. The white-label service has been created by interactive design agency Vexed Digital and allows a content...

Women's sites join in social networking.(iVillage (UK) Ltd., Handbag.com Ltd.)(Brief article)
April 5, 2007... Top women's portals iVillage and Handbag are taking their battle for market dominance into the social networking arena. IVillage will this week roll out a social networking platform, iVillage Connect, giving its 3.5m monthly UK users a...

Top online jewellers sign deal to list products on MyThings.(Goldsmiths, Gerald Online, Beaverbrooks, F Hinds and Ampa)(Brief article)
April 5, 2007... Five major online jewellers have signed deals to partner with online registry of possessions MyThings.com. Goldsmiths, Gerald Online, Beaverbrooks, F Hinds and Ampalian have integrated the MyThings concept with their sales systems. All...

ANALYST SPEAK: Which metric gives the best gauge of success?(websites)
April 5, 2007... Two issues have recently thrust measurement science into the spotlight. The first is whether the page view is dead (the answer is not quite); the second, whether The Telegraph is Britain's number-one quality newspaper website (no). The...

Over 90% of UK web users happy to watch pre-roll ads.(Utarget and YouGov research)(Brief article)
April 5, 2007... Over 90% of UK internet users are prepared to accept pre-roll online video ads, research by ad network Utarget has discovered. The network, which carried out the research in conjunction with YouGov, talked to over 2,000 adults to gauge...

UK leaves Europe behind with fastest growing IPTV market.(Screen Digest report on internet protocol television)(Brief article)
April 5, 2007... The UK is set to become the fastest growing IPTV market across Europe this year, according to Screen Digest. The research company estimates the UK market will grow by over 250% in 2007, driven by a raft of launches and promotions from...

IN BRIEF: Japanese users turn to mobile TV after trials.(KDDI and Qualcomm survey)(Brief article)
April 5, 2007... Japanese consumers are much more likely to use mobile TV services having experienced them first hand, according to a survey by operator KDDI and broadcast technology provider Qualcomm. 83% of focus group testers said that they intended to use...

IN BRIEF: Three-quarters of ESPs attain 90% delivery rates.(email service providers)(National Email Benchmarking 3Q06 report)(Brief article)
April 5, 2007... Around three-quarters of email service providers are achieving delivery rates in excess of 90%, according to the National Email Benchmarking 3Q06 report. This is coupled with an increase in performance testing by ESPs, with 59% checking...

IN BRIEF: MSN claims monthly reach of 79% of market.(ComScore research)(Brief article)
April 5, 2007... MSN Windows Live claimed the largest reach of portal visitors in February, according to ComScore. The monthly usage and behavioural figures saw MSN reach 79.8% of the market, with a total of 23,949 unique visitors. Yahoo! followed with 66.1%...

IN BRIEF: Business travellers find it hard to get online.(Silicon.com research)(Brief article)
April 5, 2007... Business travellers are finding it harder than a year ago to get online at airports, railway stations and other out-of-home locations, according to research from technology website Silicon.com. When asked whether they had lost business as a...

ANALYSIS: Bebo brings music selling to uk networks.
April 5, 2007... Following on from books, social network Bebo is now enabling users to sell music via their profiles. How widespread will this new revenue stream for networks become? Bebo last week become the first social network to sell music to UK...

ANALYSIS: How social networks make money.(Brief article)
April 5, 2007... Advertising has been the mainstay of social networks' income. Display ads and, more recently, search have become valuable sources for the top players. Last August, Google agreed to pay MySpace $900m (#476m) to provide a search service,...

COMMENT: Will we miss DRM once it's gone?(digital rights management)(Editorial)
April 5, 2007... It has been more than eight years since I first wrote about an innocuous-sounding file format that would eventually turn a multi- billion-pound industry on its head. This week saw one of the most potentially significant developments in the...

Advertising is on the rocks and not even digital can save it.(Column)
April 5, 2007... I've recently joined a gymnasium. The whole experience is unremittingly ghastly, but what most makes me want to dig out my eyeballs with a spoon is the omnipresent MTV. Then today, as I sweated through the last ten minutes, I had something...

LETTER: YouTube rival reveals power of online video ads.(Letter to the editor)
April 5, 2007... From David Michael, strategy director, Utarget News of NBC Universal and News Corp planning to set up a rival to YouTube provided further evidence of the rapid emergence of online video advertising. The planned site is set to rely on...

LETTER: Businesses must get IPTV right from day one.(Letter to the editor)
April 5, 2007... Jamie Branson, director, Med1a In agreement with Ray Dogra's Analyst Speak (NMA 22.03.07), organisations simply can't afford to dabble with IPTV. The costs can be high and there's a danger for content providers of disenfranchising the...

LETTER: Social networks offer an alternative mobile reach.(Letter to the editor)
April 5, 2007... Ben Tatton-Brown, head of sales, Pitch I write with reference to your story 'Top brands put mobile activity on hold to protect reputations' (NMA 15.03.07). While brands are right to be cautious about how they reach out to consumers...

OPINION: Businesses looking to AIM must consider the true costs.(Alternative Investment Market)(search marketing agencies)(Column)
April 5, 2007... In a bid to raise funds to support growth, agencies consider a range of options. Some are tempted by the idea of an initial public offering (IPO) on the stock market. Many smaller companies opt to float on AIM, the London Stock Exchange's...

PROFILE - ANDREW CHITTY: Producer's choice.(of Producers Alliance for Cinema and Television)(Interview)
April 5, 2007... As vice-chair (interactive) for PACT, Andrew Chitty is at the centre of the digital content industry. He tells Greg Brooks how his career in TV has prepared him well When he was a TV producer, Andrew Chitty created programmes like The...

PLACE-SHIFTING TV: Home service.(trends in television advertising)(Column)
April 5, 2007... New technologies that let viewers pick up their home TV channels from elsewhere via the web are raising concerns for rights holders and advertisers, finds Sean Hargrave The rise of technologies that allow you to re-broadcast TV content...

PLACE-SHIFTING TV: Products for place-shifting.(Hauppauge TV Anywhere)(Apple TV box)(Brief article)
April 5, 2007... Place-shifting refers to technologies that rebroadcast TV signals from a consumer's home to any remote location using internet protocol. There are now a number of technologies on the market, including Sling Media's SlingBox and Sony's...

SEARCH CODE OF CONDUCT: Taking a lead.(Direct Marketing Association ppreparing guidelines)
April 5, 2007... A code of conduct for the search industry is conspicuous by its absence, but would be reliant on the search engines giving up some individual control, reports Greg Brooks Last week in NMA Rosemary Smith, the new chair of the Direct...

SEARCH CODE OF CONDUCT: Sempo's growing presence in the UK.(Search Engine Marketing Professional Organisation)(Brief article)
April 5, 2007... Launched three years ago, the Search Engine Marketing Professional Organisation (Sempo) has been trying to establish itself as a credible player in the search community. By the end of 2006 it had completed its third annual market survey and...

MOVES: Emailvision.(appointed Paul Bates )(Brief article)
April 5, 2007... Emailvision, provider of email direct marketing services, has appointed Paul Bates as UK country manager. Prior to joining he was an independent sales consultant. Meanwhile, Hans-Jurgen Gerhardt has joined the group board of directors. He...

MOVES: Lynchpin.(appointed Alison Williams)(Brief article)
April 5, 2007... Lynchpin, the online marketing analysis company, has recruited Alison Williams as channel manager. She has previously held roles at IBM UK and Fat Face. Copyright: Centaur Communications Ltd. and licensors

MOVES: Black Pig.(appointed Charlotte Brighten, Fiona Flack and Jonathan Brim )(Black Pig Design Company Ltd.)(Brief article)
April 5, 2007... Full service creative agency Black Pig has strengthened its creative team at its HQ in Royston with the appointment of three new members of staff. Charlotte Brighten previously worked in on-screen animation along with graphic design, while...

MOVES: Steel.(appointed Andrew Gregoris, Elaina Tranter, Helen Whatley and Rachel Ng )(Brief article)
April 5, 2007... Marketing agency Steel has announced four new appointments. Andrew Gregoris joins as strategic planner from TLC Marketing Worldwide; Elaina Tranter joins as account manager from AOL; Helen Whatley becomes junior copywriter having moved from...

MOVES: FullSix.(appointed Cara Howard )(Brief article)
April 5, 2007... Marketing services group FullSix has strengthened its creative department with the appointment of Cara Howard as senior copywriter. She joins from various freelance positions with agencies including Dare, Modem and RMG Connect. Copyright:...

MOVES: Cheapflights.(appointed Mike Elliot )(Brief article)
April 5, 2007... Mike Elliot has joined Cheapflights as programme/project manager in London. He has over seven years' experience of technology project delivery and programme management, and was most recently at Opodo. Copyright: Centaur Communications Ltd....

MOVES: Perfect Information.(appointed Roberta De Gregorio )(Brief article)
April 5, 2007... Global provider of financial information Perfect Information, a subsidiary of NMA-owner Centaur Media, has recruited Roberta De Gregorio as CRM marketing manager. Prior to her appointment, she was co- founder and director of Bamboo PR. ...

Site inspection: Action for Blind People.(Brief article)
April 5, 2007... actionforblindpeople.org.uk Owner: Action for Blind People Agency: The Other Media Content 16/25 Usability 24/25 Branding 21/25 Monetisation 18/25 Total 79/100 The website for a...

Site inspection: Love Saves the Day.(Brief article)
April 5, 2007... lovesavestheday.co.uk Owner: Love Saves the Day Agency: Bubble Content 10/25 Usability 20/25 Branding 17/25 Monetisation 22/25 Total 69/100 This Manchester-based delicatessen and coffee...

Site inspection: Super Cartoon Network.(Brief article)
April 5, 2007... supercartoonnetwork.co.uk Owner: Cartoon Network Agency: Premium TV Content 5/25 Usability 18/25 Branding 20/25 Monetisation 15/25 Total 58/100 Initially big, bold and bursting, but...

FULFILMENT: kiteshop.co.uk.(Website overview)
April 5, 2007... Founded: 1995 Selection Claiming to be Europe's longestrunning online provider of kites, the site offers a good selection for all ages and abilities. Technical problems: None. Navigation This clean site is very easy to...

Channel 4 in talks to sell mobile ads for O2 and T-Mobile portals.(Channel Four Television Company Ltd.)(Brief article)
April 12, 2007... Channel 4 is in advanced talks with two operators - believed to be O2 and T-Mobile - about selling the advertising on their portals. The move comes as the broadcaster takes its online sales house 4DS into mobile. It's hiring a dedicated...

Gambling sites criticise Google veto.
April 12, 2007... Industry leaders in the gambling and search sectors are pressurising Google to relax its hardline stance on gambling advertising. They are increasingly angry with what they see as its unnecessarily regressive stance on gambling. ...

Creative agencies call for pitching rethink.
April 12, 2007... The UK's top creative agencies have called for changes to agency/client relationships in a bid to cut wastage on expensive pitches. According to top agency heads, the explosive growth of online marketing has resulted in client demand...

De-construct wins outdoor work for Toyota concept store.(Toyota Motor Manufacturing UK Ltd.)(Brief article)
April 12, 2007... Toyota has appointed digital agency de-construct to handle outdoor advertising for its global concept store. The agency will develop multimedia installations, interactive kiosks and integrated activity for the Toyota store in Paris on the...

E3 relaunches Gareth Gates site to build on singer's comeback.(E3 Media)(Brief article)
April 12, 2007... Gareth Gates' website has been relaunched by E3 as part of a bid to revive the pop star's career. Video content, pictures from fans and a blog from Gates himself form the basis for the site. It has been built to reflect the...

Irish cricket success attracts Guinness.(Guinness Ireland Ltd. contracts with Cricinfo Ltd.)(Brief article)
April 12, 2007... Ireland's success in the current Cricket World Cup has led to drinks brand Guinness advertising on cricket sites for the first time. Guinness has signed ad deals across cricketing sites, including a package with cricket portal Cricinfo....

Fiat rolls out online campaign in drive for Grande Punto model.(Fiat S.p.A. contracts with Arc Worldwide)(Brief article)
April 12, 2007... Car manufacturer Fiat is rolling out a campaign in support of its new Grande Punto model. The 'Wake up' push centres around a campaign site featuring a downloadable coffee-break timer, a tea requester to email to colleagues, and a...

Cadbury appoints CMW to handle Bourneville promo.(Clark McKay and Walpole)(Brief article)
April 12, 2007... Cadbury is set to launch a new online campaign for Bourneville as part of a marketing push to promote the UK relaunch of its Deeply Dark variety. The chocolate giant has appointed CMW Interactive to handle the online element behind the...

Hellomagazine.com to provide content for Lycos Hype channel.(Brief article)
April 12, 2007... UK portal Lycos has partnered with hellomagazine.com to provide content for its new celebrity channel Hype. Lycos's Hype channel provides the latest celebrity news from hellomagazine.com, exclusive interviews by the Lycos editorial team,...

BREAKING: ITV announces site relaunch for 1 May.(Brief article)
April 12, 2007... ITV has revealed that it will relaunch its website on 1 May. The much- anticipated move will see the broadcaster launch social networks around its top shows and debut an on-demand service, following rival broadcaster Channel 4 rolling out its...