New Media Age articles from April 2006

New Media Age archives from April 2006

O2 leads mobile operator bids to bring advertising to portals.(Iconmobile, O2 UK Ltd., partnership)
April 6, 2006... O2 is set to become the first UK mobile operator to launch advertising across its mobile portal, following a successful pilot in Germany. O2 UK is believed to be gearing up for an early summer launch in what is set to be the year...

Disney updates Euro sites with video.(Walt Disney Co.)(Brief article)
April 6, 2006... Disney has begun overhauling its Web strategy across Europe with a Web portal based around its vast range of video content. The entertainment giant is also planning to develop its mobile and iTV presence. Myles MacBean, VP of technology...

Virgin Mobile makes content central to 3G.(third generation technology, Virgin Mobile Telecoms Ltd.)
April 6, 2006... Virgin Mobile has launched its full commercial 3G service with a range of specially created mobile video shows at its core. Virgin Bites, the operator's mobile content portal, has been relaunched to make sure its 3G approach is in line...

User creativity is central to survival of TV, says Fremantle.(views of Gary Carter from Fremantle Media UK Productions)(Brief article)
April 6, 2006... TV will become obsolete unless viewers can create their own programme content, according to one of the UK's biggest production companies. Gary Carter, head of new platforms at The X Factor producer Fremantle Media, believes that...

Yahoo! to slash agency commission rates.(Yahoo! Search Marketing)(Brief article)
April 6, 2006... Yahoo! Search Marketing, formerly Overture, is to slash its agency commission in a move that could have similar ramifications to Google's announcement last October that it was dropping agency commission. Details have yet to be formally...

EasyMobile appoints Equator as it moves into handset sales.(Brief article)
April 6, 2006... EasyMobile has appointed Glasgow-based Equator as its digital agency as it launches an online campaign to support its move into handset sales. Stelios Haji-Ioannou's mobile virtual network operator this month made its first move into...

ISBA issues guidance on late-copy fees.(Incorporated Society of British Advertisers)(Brief article)
April 6, 2006... Advertisers' body ISBA has issued formal guidance about the Association of Online Publishers/Internet Advertising Bureau's (AOP/IAB) late-copy charges for online advertising, restating its call for a more consistent policy and reminding...

Sky to launch Internet-on-TV service to viewers next week.(British Sky Broadcasting Group PLC)
April 6, 2006... Sky's long-awaited Internet-on-TV service is set to launch next week, providing viewers with access to thousands of Web-based business and personal home pages. NMA can reveal that the service, branded SkyNet, will finally go live on the...

Lynx uses online to create buzz around clicker campaign.(Axe/Lynx, Outside Line, contract)(Brief article)
April 6, 2006... Unilever's male grooming brand Axe/Lynx will next week launch an online campaign designed to create further buzz around the handheld 'clicker' counters at the heart of its current 'Click more' campaign. A campaign site will invite people...

Bacardi focuses on music via dual mobile/Web radio station.(Cake, contract)(Brief article)
April 6, 2006... Bacardi is strengthening its brand alignment with music by launching what it says is the first FMCG-funded dual mobile and Web radio station. B-Live Radio, which is launching in the UK next month before a global rollout, will stream...

Twinings picks Play for anniversary site.(R. Twining and Company Ltd., contract)(Brief article)
April 6, 2006... Associated British Foods-owned tea brand Twinings has hired digital agency Play to overhaul its Web site and create an online campaign to celebrate its 300th anniversary this year. Play has been appointed on an ongoing basis and its first...

BREAKING: Arsenal relaunches site to chart stadium progress.(Arsenal Football Club Ltd.)(Brief article)
April 6, 2006... Premiership club Arsenal has relaunched its Web site to include insights into the construction of the club's new stadium. Richard Glover, operations manager for Arsenal Broadband, which has responsibility for Arsenal.com, Arsenal TV and Arsenal...

BREAKING: AOL chairman says video piracy must be dealt with.(AOL (UK) Ltd.)(Brief article)
April 6, 2006... Jonathan Miller, chairman and chief executive of AOL, has stated that online video piracy is a problem that must be dealt with if the industry is to harness the potential of video in the interactive medium. In his keynote speech at MipTV in...

BREAKING: Jicwebs endorses industry code agreed by IASH.(Joint Industry Committee for Web Standards, Internet Advertising Sales House)(Brief article)
April 6, 2006... Industry committee Jicwebs this week endorsed the code of conduct agreed by ad network body the Internet Advertising Sales House (IASH). It has also stated its support for the independent certification of the code by ABC Electronic. The...

IN BRIEF: Aerodeon expands in Asia with China office.(Brief article)
April 6, 2006... Mobile marketing company Aerodeon is making further moves into Asia by opening an office in Shanghai, China. The company, one of the first mobile marketing companies in the UK, already has offices in London, Paris, New York and Istanbul, and...

IN BRIEF: EMI uses interactive to push The Concretes.(Blocmedia, contract)(Brief article)
April 6, 2006... EMI is underlining its commitment to interactive marketing by using a campaign site to promote the launch of the new album from Swedish octet The Concretes. The site, designed by Blocmedia, allows fans to explore The Concretes' world and...

IN BRIEF: Matalan revamps site in new marketing drive.(Brief article)
April 6, 2006... Retailer Matalan is beefing up its commitment to online marketing as part of a rebrand that will see it focus on integrating its online and offline marketing with a revamped Web site to support all its campaigns. Leeds-based agency Headland...

IN BRIEF: Noah Koff sets up mobile consultancy Mgen.(Brief article)
April 6, 2006... Mgen, a new mobile marketing consultancy set up by Noah Koff, has been appointed by Endemol to support to launch of mobile TV. Koff previously held senior roles at Good Technology, Ogilvy Interactive, Modem Media and Lateral. ...

Tourism Ireland unifies Web presence across 27 countries.(LB Icon AB, contract)(Brief article)
April 6, 2006... Tourism Ireland is masterminding a #1.8m global Web development initiative, designed to give it a unified presence in 27 countries around the world. Full service interactive marketing company LB Icon won the contract to design and...

Marmite puts up to 10% of ad budget into online promotion.(Tribal DDB Worldwide, Unilever Bestfoods, contract)(Brief article)
April 6, 2006... Unilever Bestfoods is ramping up the digital presence for Marmite with a raft of online activity to promote the launch of new squeezy jars. The online budget will be around 5%-10% of the overall #3m marketing budget for Marmite Squeeze...

Publishers are facing online skills crisis.(Association of Online Publishers)(Brief article)
April 6, 2006... The skills gap in online industry is likely to intensify in the next year, according to research published in the latest membership survey from the UK Association of Online Publishers (AOP). In January 2006, 74% of AOP members reported...

Splendid includes podcasts and sales on new Muse site.(Brief article)
April 6, 2006... Rock band Muse is adding podcasts of its back catalogue to its Web site, along with digital music sales. The revamp of the site comes three years after its launch, when digital agency Splendid created a site that attracted 15,000 downloads...

EMI pushes latest 'Now' album in 36-hour takeover of MSN UK.(EMI Music UK, Now That's What I Call Music, contract)(Brief article)
April 6, 2006... EMI Music UK brand Now That's What I Call Music is making its biggest foray into online advertising to support the release of the 63rd album in the series, in a 36-hour takeover of MSN UK's home page. The brand has previously used...

Filmnight Digital plans mobile film downloads to own.(Brief article)
April 6, 2006... Filmnight Digital is planning to launch a mobile download-to-own film service with UK operators within the next three months. The move follows the launch of the UK's first online download-to-own film service through Lovefilm last month....

Quaker builds online initiative for Snack-a-Jacks diet brand.(Graphico New Media Ltd., Pepsico Quaker FMCG, contract)(Brief article)
April 6, 2006... Pepsico's Quaker FMCG division is planning to build relationships with its female customers through an interactive online initiative for its diet snack brand Snack-a-Jacks. The move marks the start of a drive to open up digital communication...

IAB considers extending remit to mobile.(Interactive Advertising Bureau UK Ltd.)(Brief article)
April 6, 2006... The Internet Advertising Bureau (IAB) could extend its remit into mobile as the wireless Internet achieves critical mass, chairman Richard Eyre revealed last week. Nearly two years ago the IAB narrowed its focus to online advertising,...

IN BRIEF: Virgin Radio expands podcasting service.(Brief article)
April 6, 2006... Virgin Radio is expanding its use of podcasting as a revenue stream with the launch of podcasts by DJ Ben Jones. The podcasts will feature exclusive content from the show, including outtakes and archive material. They're free to listeners but...

IN BRIEF: Visit Britain searches for CRM agency.(customer relationship management)(Brief article)
April 6, 2006... Visit Britain, the UK tourist agency, is searching for a CRM agency to improve its marketing services. The #700,000 three year contract will go to the agency that can provide the best data analysis, database software services and campaign...

IN BRIEF: Rizla attempts to build loyalty via online game.(Brief article)
April 6, 2006... Cigarette paper brand Rizla is launching an online version of party game 'Pass the parcel' on its Web site in a bid to increase loyalty to the brand. 2,000 Rizla-branded prizes will be on offer over four weeks from the game's launch on 26...

IN BRIEF: Warner Breaks hires e-rm to boost email bookings.(RedEye International Ltd., contract)(Brief article)
April 6, 2006... Holiday company Warner Breaks has hired email marketing firm e-rm, a division of online marketing agency RedEye International, to boost the number of bookings it receives through email campaigns. The appointment forms part of Warner Breaks'...

O2 may move into broadband and fixed-line telecoms in UK.(O2 UK Ltd., Telefonica S.A., acquisition deal)(Brief article)
April 6, 2006... Mobile operator O2 is considering expanding into broadband Internet access and fixed-line telephony following its takeover by Spanish telecoms giant Telefonica earlier this year. The new owner has already hinted it will use the O2 brand for...

Amazon, Lloyds and Vauxhall triumph in first Hitwise awards.(Hitwise UK Annual Online Performance Awards, Vauxhall Motors Ltd., Lloyds TSB Group PLC)(Brief article)
April 6, 2006... Amazon was announced as the most popular destination for people buying books online and the most popular department store at research company Hitwise's first annual awards. The Hitwise UK Annual Online Performance Awards rank sites based...

Gear4 uses Web to highlight rebrand.(Strange, contract)(Brief article)
April 6, 2006... Independent online digital accessories store Gear4 is launching a raft of Web-based marketing initiatives to drive sales over the coming year. The site, which mostly stocks iPod accessories, is rebranding to reflect its diversification...

Peek'a'Boo goes up against SeeMe TV.(Brief article)
April 6, 2006... Video blogging service Peek'a'Boo TV launched this week to capitalise on the boom in user-generated content. Enabling users to upload video content from their mobile phones and get paid each time it's viewed, the service hopes to emulate...

Reshuffle at AOL as UK chief takes up European presidency.(AOL (UK) Ltd., AOL Europe S.A.)(Karen Thomson promoted)(Brief article)
April 6, 2006... Karen Thomson, AOL UK's chairman and chief executive, has been promoted to the role of president of AOL Europe, leaving a gap at the top of the AOL UK management structure. The ISP hasn't yet identified who will fill the role vacated by...

Analyst Speak: Gamers respond well to relevant ads during play.(in-game advertising)(Column)
April 6, 2006... Agencies and advertisers are always on the lookout for new ways to connect with consumers. The latest big thing, dynamic in-game advertising, has a number of attributes that suggest it's here for the long run. In-game advertising has been...

IN BRIEF: DA Group's 'Big Frank' to appear on Ladbrokes site.(Ladbroke Group PLC)(Brief article)
April 6, 2006... DA Group, the digital animation company, has signed an agreement with Ladbrokes to deliver sports commentary and betting odds online using its 'Big Frank' character. The character will appear on ladbrokes.com twice a week to give the betting...

IN BRIEF: Ofcom to auction wireless broadband licences.(Office of Communications)(Brief article)
April 6, 2006... Ofcom has announced it will auction spectrum licences for wireless broadband communications and mobile multimedia services at 1452MHz- 1492MHz on a technology- and application-neutral basis by March 2007. The licences could be used for services...

IN BRIEF: Tiscali close to signing one-millionth UK user.(Brief article)
April 6, 2006... Tiscali is on the verge of signing up its one-millionth UK broadband customer after more than doubling its customer numbers over the past year. ADSL user numbers reached 934,400 by the end of 2005. tiscali.co.uk Copyright: Centaur...

IN BRIEF: VoxGen develops mobile karaoke application.(Vocability, partnership)(Brief article)
April 6, 2006... Speech recognition company VoxGen and Vocability, the hosted speech services company, have developed a mobile karaoke application called Ring 'n' Sing that measures the pitch of a user's voice and compares it to the artist of the song. The...

Norwich Union pushes online via launch of extranet for IFAs.(Harvest Digital, independent finance advisers)(Brief article)
April 6, 2006... Norwich Union has launched a large-scale extranet for financial advisors as part of its continuing drive to generate sales and leads online. The Adviser Sales Centre provides financial advisors with information and support to help advise...

The AA links with O2's i-mode to offer traffic/travel service.(Brief article)
April 6, 2006... The AA has launched its traffic and travel services on O2's i-mode mobile content service in the UK, marking its first use of the platform. The deal between the motoring organisation and the mobile operator sees the AA's routes and live...

Bango and mBlox partner to provide integrated billing.(Brief article)
April 6, 2006... Mobile payment providers Bango and mBlox have partnered to deliver an integrated content billing offer. The two are linking their expertise, mBlox in premium billing and Bango in browse-and-buy technology, to create a portal-style payment...

Use of interactive TV services declines despite wider access.(Brief article)
April 6, 2006... Use of interactive TV services in the UK has peaked and is now in decline, despite more people than ever having the opportunity to press red. Continental Research's 2006 Digital TV Report found that the use of almost all iTV services -...

Europe catches up with Far East for broadband.(Brief article)
April 6, 2006... European countries are set to overtake South Korea as world leaders in broadband penetration, according to new results from broadband research company Point Topic. Research from Q4 2005 showed that Denmark and the Netherlands lag only...

IN BRIEF: Watching online videos now routine in the US.(survey)(Brief article)
April 6, 2006... Watching online videos is now 'routine practice' for Web users in the US, according to new research. Almost a quarter of US Web users watch online videos at least once a week, found a study by trade body the Online Publishers Association...

IN BRIEF: Users put off broadband TV service by price.(Brief article)
April 6, 2006... Only a third of UK broadband users would subscribe to a broadband TV service providing film and archived TV programmes, found a survey by research company GfK NOP. When it quizzed broadband users on price, none of the respondents said they...

IN BRIEF: UK users spend more online that US shoppers.(Brief article)
April 6, 2006... The new DoubleClick Email Trend Report shows that click-though rates jumped to 9.3% during the final quarter of last year, owing to a greater engagement with retailers and publishers over the Christmas period. Spam complaints fell to an...

NEWS ANLAYSIS: Rising online ad spend still has far to go.
April 6, 2006... Online is the fastest growing ad medium and now the fifth largest. But until the likes of FMCG advertisers come on board, will it ever be a truly mass-market medium? The Internet Advertising Bureau (IAB) announced last week that nearly...

NEWS ANLAYSIS: Search continues to dominate.(Brief article)
April 6, 2006... The relentless growth of paid search continues. All primary ad formats - search, display and classified - grew to generate a combined annual growth of over half a billion pounds. But paid search was the fastest- growing format, rising by...

COMMENT: What's the point of a growing industry if no one's in it?(Column)
April 6, 2006... Last week the Internet Advertising Bureau (IAB) announced dramatic growth in online advertising spend during 2005, and set a tough target for 2006. As we set out in our News Analysis (page 14), nearly #1.4bn was spent on online advertising last...

Whatever you think can't be done, someone will find a way.(new digital video broadcasting service)(Column)
April 6, 2006... It's a truism in our industry that as soon as someone says something can't be done then, at that very moment, there will be some little sod in his bedroom in Seattle or somewhere working on a concept that disproves the point. They said...

LETTER: Email marketing needs to sharpen its targeting.(Letter to the editor)
April 6, 2006... Just this past week, as I do every week, I received a couple of emails from companies that I thought would have known better. Companies which I thought would have learned by now that mass consumer marketing on the Internet is a thing of the...

LETTER: Online retail must learn from offline experiences.(Letter to the editor)
April 6, 2006... When it comes to site usability, why aren't more retail sites drawing from the offline, in-store experience? So many of the principles are applicable (NMA 23.03.06). Just as in-store shoppers who see a huge queue are more likely to ditch...

LETTER: Big isn't always best.(Letter to the editor)
April 6, 2006... We were delighted to have a couple of mentions in your Affiliate Marketing supplement (NMA Report 30.03.06), but were surprised to be described in the sector round-up as a smaller player. Some affiliate networks are a bit size obsessed, so I'm...

OPINION: Interactive TV advertising is doing better than you think.(Column)
April 6, 2006... Interactive TV advertising is a medium of contradictions and, like any medium, it has its strengths and its weaknesses. There are many who say that the technology is clunky and provides a disappointing viewer experience. However, TV is an...

AD WATCH: FHM Sexiest Women ad shows content is crucial to going viral.
April 6, 2006... D&AD is upon us and the task of judging 200+ ads in succession makes even the most charitable of creative directors soon develop a stark, black-and-white judgement of all work placed in front of them. This is even more relevant to viral...

PROFILE - RUTH ASHFORD & VIVIEN SHEARD: Knowledge base.(Manchester Metropolitan University Business School)(Biography)
April 6, 2006... To combat the staff shortages in the interactive industry, Ruth Ashford and Vivien Sheard have pioneered a digital marketing degree course, learns Michael Nutley Recruitment is one of the biggest factors holding back the growth of...

AGENCY INTERMEDIARIES.(use of digital media in advertising)
April 6, 2006... As digital becomes a bigger part of brands' ad spend, the intermediaries that match agencies to clients are brushing up on their new media expertise, reports Ben Carter This year is likely to see more digital activity by the UK's biggest...

Moves: Steel.(Michelle Saynor appointed)(Brief article)
April 6, 2006... Digital agency Steel has hired Michelle Saynor as director of new business. She previously worked in business development at global agencies Lowe Group and OgilvyOne. Steel's latest hire takes its number of staff to just under 50. ...

Moves: Halpern Cowan.(Roy Murphy appointed)(Brief article)
April 6, 2006... Roy Murphy has been appointed head of interactive at digital agency Halpern Cowan. He moves from Harrods where he was creative manager of the digital team. Copyright: Centaur Communications Ltd. and licensors

Moves: Utarget.(David Michael appointed)(Brief article)
April 6, 2006... Sales house Utarget has recruited David Michael as strategic business development manager. He moves from Yell.com where he worked on its online projects. Michael will be responsible for marketing communications and will manage project teams...

Moves: Grand Union.(Alicja Bakinowska appointed)(Brief article)
April 6, 2006... Design and build agency Grand Union has recruited Alicja Bakinowska to handle its Energy Saving Trust account. She moves from rival agency Agency Republic where she worked on the accounts for mobile operator O2 and jeweller H Samuel. ...

Moves: Tamba Internet.(Stuart Howarth appointed)(Brief article)
April 6, 2006... Tamba Internet, the design and build agency, has appointed Stuart Howarth as a designer specialising in Flash and viral. He previously worked at midlands digital agency Fuse Digital where he was a Web designer. Copyright: Centaur...

Moves: Tamar.(Kate Syddall appointed)(Brief article)
April 6, 2006... Ecommerce agency Tamar has employed Kate Syddall to work with its retail clients. She joins from ecommerce agency Delta Bravo where she worked on Web sites for retailers Dorothy Perkins and Burton. Copyright: Centaur Communications Ltd. and...

Moves: Amaze.(Simon Vaughan, Tracy Marshall and Andy O'Brien appointed)(Brief article)
April 6, 2006... Technology company Amaze has hired three new staff. Simon Vaughan has been appointed creative director, Tracy Marshall becomes head of information and design, while ex-McCann Erickson worker Andy O'Brien has been hired as digital marketing...

Moves: Teamspirit.(Peter Wilson appointed)(Brief article)
April 6, 2006... Peter Wilson has moved from digital agency Vivado to become director of ecommerce at financial services agency Teamspirit. He was director at Vivado and worked on projects for City AM and Merrill Lynch. Prior to that he worked at CNN...

Moves: New-Car-Discount.com.(Bronwen Burton appointed)(Brief article)
April 6, 2006... Online car retailer New-Car-Discount.com has hired Bronwen Burton as marketing consultant. She was previously head of UK sales and marketing at online lingerie store figleaves.com and has a background in e- commerce. Burton's role at...

Site inspection: Omlet.(omlet.co.uk)(Product/service evaluation)(Brief article)
April 6, 2006... omlet.co.uk Owner: Omlet Agency: in-house Content 22/25 Usability 15/25 Branding 22/25 Monetisation 22/25 Total 81/100 If you think a Ginger Nut Ranger is something to do with...

Site inspection: The Waterside Inn.(waterside-inn.co.uk)(Product/service evaluation)(Brief article)
April 6, 2006... waterside-inn.co.uk Owner: The Waterside Inn Agency: Guava Content 17/25 Usability 15/25 Branding 15/25 Monetisation 10/25 Total 57/100 Michel Roux's Thameside gastronomic...

Site inspection: Momentum Pictures.(momentumpictures.co.uk)(Product/service evaluation)(Brief article)
April 6, 2006... momentumpictures.co.uk Owner: Momentum Pictures Agency: Franki&Jonny Content 18/25 Usability 8/25 Branding 12/25 Monetisation 18/25 Total 56/100 Franki&Jonny, a...

Fulfilment: notjusttaps.co.uk.(Product/service evaluation)(Brief article)
April 6, 2006... Site founded: 2003 Selection A reasonable range of bathroom and kitchen taps, plus shower and bathroom accessories. Available to individual customers in the UK and to the trade internationally. Specialises in supplying hotels and...

BBC focuses on user-generated content in new media overhaul.
April 13, 2006... The BBC has revealed plans to completely overhaul its #106m online operations later this year, to become more like social networking sites MySpace and Flickr. Speaking exclusively to NMA, BBC director of new media and technology Ashley...

FMCG giant creates first digital roster.(Associated British Foods PLC)(Brief article)
April 13, 2006... FMCG giant Associated British Foods (ABF) is putting together its first roster of below-the-line agencies. The retail group, which recorded sales of #5.6bn last year and employs more than 42,000 staff worldwide, is believed to be...

Google fails to provide promised support.
April 13, 2006... Media agencies have attacked Google for reneging on its promises to provide further research and resources to compensate for its abandonment of agency commission. Google's Third Party Programme has been accused of failing to meet the...

TalkTalk 'free' broadband offer has hidden costs, claim rivals.
April 13, 2006... Rival ISPs have given Carphone Warehouse's announcement of 'free' broadband a cool reception, claiming that extra costs hidden by the retailer will hit consumers' pockets. The offer, through Carphone Warehouse's fixed-line subsidiary...

Abbey includes interactive ads in cross-media ISA promotion.(Abbey National PLC, Grand Union, contract)(Brief article)
April 13, 2006... High street bank Abbey is launching an online marketing campaign to drive site traffic and increase awareness of its Instant Access ISA product. Forming part of a cross-media push, the digital drive features an animated squirrel that...

Yahoo! criticised for slashing search agency's commissions.(Brief article)
April 13, 2006... Some of the industry's biggest media buyers and the Institute of Practitioners in Advertising (IPA) have criticised Yahoo! Search Marketing's decision to alter its commission rates. Yahoo! is raising the spend tiers required for commission...

ITV brings Web design & build in-house in agency pitch u-turn.(Brief article)
April 13, 2006... ITV is developing an in-house Web design-and-build team ahead of the launch of its new broadband portal, which will see its TV channels broadcast via the Internet. The UK's largest commercial TV network will leverage the Web expertise of...

Body Shop seeks agency to combat sell-out claims.(Body Shop International PLC)(Brief article)
April 13, 2006... The Body Shop has begun searching for an agency to overhaul its online presence following its #652m sale to L'Oreal last month, in order to combat rising consumer anger at the move. The ethical beauty and cosmetics retailer is facing a...

Nectar launches biggest ever online campaign for eStores.(Blue Barracuda)(Brief article)
April 13, 2006... Loyalty scheme Nectar has launched its biggest digital marketing drive in an attempt to boost traffic to its online redemption scheme eStores. The month-long push centres on a series of short animated sitcoms called 'The Nectars', marking...

Sure for Men runs World Cup promotion.(Brief article)
April 13, 2006... Deodorant brand Sure is using an interactive Web site as part of its campaign targeting football fans in the run-up to the World Cup in Germany. The Unilever brand appointed AKQA to carry out the project. The Sure Sport for Men site...

BREAKING NEWS: BT to show concerts on TV-over-broadband.(Brief article)
April 13, 2006... BT has signed a number of content deals that will see its forthcoming TV-over-broadband service broadcast more than 500 concerts and performances from artists including Franz Ferdinand, Keane and Bon Jovi. Partnerships with long-form video...

BREAKING NEWS: MindShare's MD moves to head Atlas in Europe.(Richard Dunmall)(Brief article)
April 13, 2006... WPP digital media agency MindShare Interaction is losing its MD Richard Dunmall, who's leaving to become senior VP and MD for Europe at ad serving company Atlas and sister ad network MediaBrokers. Dunmall's brief will be to spearhead...