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Recent articles from New Media Age

YouTube hands over ad sales to publishers.
July 2, 2009... IPC Media and Bauer first to take control of monetising their content on Google- owned video site YouTube has struck its first deals allowing publishers to sell advertising around their own content on the video-sharing site. Bauer and IPC Media are the first magazine publishers to...

Google needs media industries as much as they need it.
July 2, 2009... Is Google a vampire or a benefactor helping an industry struggling to reinvent itself for the digital age? The media industry has a fractious and often contrary relationship with the company. On one hand, it drives huge amounts of traffic to publishers' websites and, through YouTube,...

BREAKING NEWS: Tango uses Facebook app in latest campaign.(Brief article)
July 2, 2009... Tango has created a Facebook application as part of its summer marketing campaign. The Head Masher 3000 app, developed by creative agency BBH, allows members of the social network to upload images which demonstrate the potentially funny side-effects of drinking too much Tango. Copyright:...

BREAKING NEWS: Manchester City FC launches ad-free site.(Brief article)
July 2, 2009... Manchester City FC has launched a website to engage with its fans globally as it looks to extend its international appeal. The ad-free site, designed by digital creative agency Poke with production company Endemol Sport, features live match day interactivity and behind-the- scenes video...

Volkswagen seeks 'people's reviewer' via social media.(Brief article)
July 2, 2009... Car company launches competition to find the successor to Jeremy Clarkson based on the growth of peer-to-peer reviews Volkswagen has kicked of a hunt to find 'the next Jeremy Clarkson' with a social media campaign for its Tiguan compact SUV. The People's Reviewer campaign makes...

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