Marketing Week articles from October 2008

Marketing Week archives from October 2008

VisitLondon to take on wider role as spin-offs face cull.(Brief article)
October 2, 2008... Departure of chief executive part of wider strategy to flatten marketing structure of London tourist body VisitLondon is to be granted a bigger remit to promote the capital, as the Greater London Authority and the London Development Agency...

OMD tipped to pick up #56m Boots task from MediaCom.(OMD Digital)(Boots Company PLC)(Brief article)
October 2, 2008... Boots is tipped to appoint OMD to its #56m media planning and buying business, following a pitch against the incumbent MediaCom and Starcom. MediaCom, which has lost the business after five years, is understood to be getting ready to...

Unilever plots foray into haircare for Lynx brand.(Brief article)
October 2, 2008... Unilever is launching a range of haircare products under its flagship male grooming brand Lynx. The range for Lynx, which is marketed in other parts of the world as Axe, will launch initially in the US ahead of a possible roll-out in the UK....

Broadcasters defend TV ad market amid industry cuts.
October 2, 2008... A recovery in the TV ad market has been nipped in the bud by marketing cuts and economic gloom. And the industry is predicting the worst has yet to come. Broadcasters say that selling TV as an effective medium, which delivers better...

Businesses help plug #79m Olympic funding gap.(Andy Burnham's plans for Olympics)(Brief article)
October 2, 2008... Culture Minister Andy Burnham may have been handed a lifeline in his battle to plug a #79m gap in private funding for potential Olympic athletes. A group of businesses led by West Bromwich Building Society chief executive Stephen Kearle...

GSK picks oral care marketing director.(GlaxoSmithKline PLC has promoted Carol-Ann Stewart )(Brief article)
October 2, 2008... GlaxoSmithKline has promoted Carol-Ann Stewart to the role of oral care marketing director in its UK consumer healthcare division. Stewart is currently the over-the-counter marketing and business development director for GSK in Japan. ...

Dairy Crest set to rebrand milk lines as Country Life.(Brief article)
October 2, 2008... Dairy Crest is planning to relaunch all its milk brands under the Country Life banner in a move believed to be part of the company's strategy to consolidate its marketing spend in one area. This week it launched a new TV campaign for...

IN BRIEF: ONS reveals economy saw no growth in second quarter.(United Kingdom. Office for National Statistics)(Brief article)
October 2, 2008... The Office for National Statistics has revealed the UK economy saw no growth in the second quarter of this year. Growth was at 0%, which was lower than the 0.3% it reported in the first quarter of 2008. Copyright: Centaur Communications...

IN BRIEF: Lehman Brothers job cuts.(Brief article)
October 2, 2008... Lehman Brothers' European division has seen 750 job cuts this week. The majority of the cuts will be made in London, where the fourth-largest investment bank in the US employs about 5,000 people. Copyright: Centaur Communications Ltd. and...

IN BRIEF: Mazda Motors UK appointment.(Mark Cameron has been appointed as sales director)(Brief article)
October 2, 2008... Mazda Motors UK has appointed its marketing director Mark Cameron to the position of sales director. Cameron's vacated role is yet to be filled. He replaces Jeremy Thomson, who has been promoted to managing director. Copyright: Centaur...

IN BRIEF: Eurostar head of marketing steeping down.(Eurostar (U.K.) Ltd.)(Greg Nugent)(Brief article)
October 2, 2008... Eurostar head of marketing UK, Greg Nugent, is stepping down after five years in the role. He will continue his association with the rail service in a scaled-down capacity working on 'special projects'. Copyright: Centaur Communications...

IN BRIEF: Ariel Excel Gel to be unveiled.(Procter and Gamble Co.)(Brief article)
October 2, 2008... Procter & Gamble is unveiling Ariel Excel Gel this week. The new super- compact gel format, which comes in a squeezable container will be in stores this month, as predicted by Marketing Week (29 May). Copyright: Centaur Communications Ltd....

IN BRIEF: Tesco results.(Brief article)
October 2, 2008... Tesco has reported a steady rise in half-year profits despite a tough retail environment. The retail group's profit before tax was #1.43bn in the 26 weeks to August 23, an 11.3% increase on the same period last year. Group sales increased...

ASA censures Young's fish fillets ad over health claims.(Advertising Standards Authority)(Youngs Bluecrest Seafood Ltd.)(Brief article)
October 2, 2008... The Advertising Standards Authority has censured a television ad by Young's Seafood that claimed its fish fillets were low in saturated fat and were healthier than they had previously been. Rival company Birds Eye Iglo Group challenged the...

SABMiller gears up for low-calorie beer launch aimed at female drinkers.(Brief article)
October 2, 2008... SABMiller is preparing to launch a low-calorie, apple-flavoured beer aimed at women, called Redd's. The launch will mirror rival brewer Coors UK's plans to launch Blue Moon beer to attract female drinkers (MW.co.uk July 21). Coors-owned...

Analysis: Marketers face a nervous future.
October 2, 2008... Brand owners are facing tough times and job cuts are not only likely, it seems they are necessary. While, for many companies, much of 2008 has been about taking a considered, prudent approach, the collapse of Lehman Brothers, followed...

Financial services ad spend slumps as crisis deepens.(Brief article)
October 2, 2008... The ad industry is expecting a further dramatic fall in financial services spending, on top of the 13% already seen this year, as the economic crisis deepens. New financial regulation is also likely to be introduced, to tighten up some of...

Analysis: Train campaign not quite the ticket.
October 2, 2008... A new age of the train is at hand, but there are doubts over whether the UK's fragmented rail system is up to the task of delivering it. The Association of Train Operating Companies (ATOC), trade body for the UK's 20 train operators, is...

Audi restructures marketing and communications department.
October 2, 2008... Audi is to restructure its marketing and communications department following the departure of its brand communications manager Chris Hawken. The Volkswagen-owned marque has appointed Rob Brindley, former marketing manager at Alliance Boots, to...

IN BRIEF: Kamelon appointed by Orange.(Brief article)
October 2, 2008... Kameleon, the start-up brand agency, has been appointed by Orange to help develop the brand partnership strategy for its RockCorps initiative in Europe and the US. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: WPP planning to move tax domicile to Ireland.(WPP Group PLC)(Brief article)
October 2, 2008... WPP is planning to move its tax domicile to Ireland, in response to expected changes to the UK tax regime. Chief executive Sir Martin Sorrell is due to make the announcement this week. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Onmicom in advanced talks.(plans to buy Beattie McGuinness Bungay)(Brief article)
October 2, 2008... Omnicom is in advanced talks to buy Beattie McGuinness Bungay, with a view to folding the TBWA/London breakaway back into its office. It is thought that TBWA-owned Omnicom has been in talks with BMB for several months. Copyright: Centaur...

IN BRIEF: Boots shortlist.(Boots Company PLC's advertising contract)(Brief article)
October 2, 2008... Boots has made a further cut to the shortlist of its direct marketing account. Partners Aldridge Andrews, Proximity and Lida will now battle it out, with Rapier, Ogilvy and Rapp no longer on the list. Copyright: Centaur Communications...

IN BRIEF: Hyundai ad business.(contract with M and C Saatchi London)(Brief article)
October 2, 2008... VCCP has lost Hyundai's #12m UK advertising business to M&C Saatchi. The South Korean car marque has widened the remit of M&C, which already holds the pan-European account. The agency will now work with Hyundai's in-house advertising...

Red Brick Road to win #9m Thomas Cook ad business.(Thomas Cook Group Ltd.)(Brief article)
October 2, 2008... Thomas Cook is expected to appoint Red Brick Road to handle its #9m advertising business, following a competitive pitch against undisclosed agencies. The pitch was handled by Oystercatchers. The holiday operator's incumbent agencies,...

VCCP gains Hiscox insurance brief.(Brief article)
October 2, 2008... Specialist insurer Hiscox has appointed VCCP to handle its advertising business, following a competitive pitch against Lunar BBDO, in partnership with digital agency Weapon 7. Incumbent Inferno, an integrated ad agency, was not in the...

O800 Reverse calls pitch following glut of ASA rulings.(Brief article)
October 2, 2008... 0800 Reverse, the telephone call reversal service, has called an advertising pitch to handle its multi-million pound business. The service, which previously did its marketing in-house, has been speaking to an undisclosed number of agencies,...

Nokia reviews global sponsorship account.(Brief article)
October 2, 2008... Nokia is reviewing its multi million-pound global sponsorship and trade marketing accounts. It is believed that the sponsorship pitch could have a wider impact on the structure of the handset maker's agency roster. The sponsorship...

Integrated campaign promotes Guinness World Records book.(contract with Greenfield Media )(Brief article)
October 2, 2008... Guinness World Records is launching an ad campaign next week ahead of its annual book launch. The ads will focus on the book's new 3D features, which have been incorporated to appeal to younger readers. Guinness World Records reappointed...

Analysis: Why digital agencies fail to get the Big Idea.
October 2, 2008... When digital agencies started to pitch against the big creative and media networks as brands increased spend online, the turf war between specialist and so-called traditional agencies intensified. But far from ripping the heart out of the "big...

Conde Nast lures Pop founder for rival launch.(Conde Nast Publications Inc.)(Brief article)
October 2, 2008... Conde Nast UK is considering launching a fashion title to rival Pop, after it recently poached the founder and editor of the style magazine, Katie Grand. Sources suggest that the publishing house has also poached other senior staff...

GMG Radio calls in advisers over DAB.(Guardian Media Group)(contract with Oliver and Ohlbaum Associates)(Brief article)
October 2, 2008... The Guardian Media Group has called in consultants to help look at the future and growth of digital audio broadcasting (DAB). GMG Radio, which includes the Smooth Radio network, has appointed Oliver & Ohlbaum Associates to offer strategic...

Winning campaign: RPM3 Beechwood blows away the competition.(advertising for Babyliss)(Brief article)
October 2, 2008... Thelondonpaper has given RPM3 Beechwood three free ad pages for work it has created for Babyliss, the haircare brand. The agency received the free ad space, worth #37,000, together with a #5,000 cash prize, after winning a competition...

IN BRIEF: thisislondon.co.uk relaunched.(Associated Newspapers Holdings PLC)(Brief article)
October 2, 2008... Associated Newspapers has relaunched thisislondon.co.uk, the site for the London Evening Standard and London Lite, as Standard.co.uk. The revamped site's main focus will be news. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Adams Childrenswear planning and buying account.(contract with Total Media Ltd.)(Brief article)
October 2, 2008... Total Media has been appointed by specialist retailer Adams Childrenswear to handle its planning and buying, ahead of a multi million-pound marketing push planned for the next 12 months. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Crash Test Media appointment.(contract with EMAP Advertising group )(Brief article)
October 2, 2008... Crash Test Media, which publishes the free men's weekly title Shortlist, has appointed former EMAP Advertising group managing director Marcus Rich as a consultant on new product development. Copyright: Centaur Communications Ltd. and...

IN BRIEF: Virgin Media appointment.(Virgin Media Group Ltd. has appointed Ashley Stockwell as managing director of brand and marketing)(Brief article)
October 2, 2008... Virgin Media has appointed Ashley Stockwell to replace James Kydd as managing director of brand and marketing. Stockwell joined Virgin Media as managing director of brand at its launch, but was later promoted to head Virgin Group's brand...

IN BRIEF: BSkyB may be forced to make more available to other pay-TV.(British Sky Broadcasting Group PLC)(Brief article)
October 2, 2008... BSkyB may be forced by Ofcom to make Premier League football and Hollywood films available to all other pay-TV operators at more competitive prices. The industry body has launched a consultation into the issue following a joint complaint...

Global Radio's Thomson takes over GCap brands.(Nicola Thomson)(merger with GCap Media PLC)(Brief article)
October 2, 2008... Nicola Thomson, marketing director at Global Radio, has scooped the top marketing job at the radio operator ahead of its merger with GCap Media. It follows the restructure of its sales and commercial team last week. Thomson will take over...

Analysis: News Corp bids to flex Wall Street Journal's global muscle.(The News Corporation Ltd.)
October 2, 2008... It has been over a year since Rupert Murdoch secured a $5bn (#2.4bn) deal to take control of Dow Jones and The Wall Street Journal, and many have been waiting to see how the media mogul would make his mark on his latest conquest. The...

New campaign: WARL adds colour to Jazz FM.(advertising contract with WARL Change Behaviour)(Brief article)
October 2, 2008... Jazz FM is launching an advertising campaign this week ahead of its return to the airwaves on October 6. The ads have been created by WARL and feature an updated version of its chameleon icon and the strapline: "Listen in Colour". The...

MARKETING: How marketers can double their powers of brand association.(Viewpoint essay)
October 2, 2008... Research into how people perceive similarities between objects gives marketers greater insight into how to apply a traditional brand technique It's human nature to want to be associated with certain things and to want those associations...

LETTER: A chance to redefine customer relationships.(Letter to the editor)
October 2, 2008... David Benady's report on the takeover of Halifax and Bank of Scotland by Lloyds TSB hit home the real implications for the marketing sector, beyond the short-term ramifications of the predicted closure of sub- brands within this new super...

LETTER: Internet coupons could aid customer retention.(Letter to the editor)
October 2, 2008... Endemic discounting and "price-crunching deals", as displayed by Morrisons (MW September 18) are only short-term options in the bid to woo today's price sensitive consumer. If brands and retailers want to retain the key middle-England...

VIEWPOINT: Some problems down the line for Eurostar.(Viewpoint essay)
October 2, 2008... He may be one of the industry's most conspicuous self-publicists, but at least Greg Nugent, outgoing marketing director of Eurostar, has got something to boast about. Nugent's stint at the cross-channel train operator has been studded...

VISITLONDON: Visit London, please.(departure of James Bidwell)
October 2, 2008... VisitLondon, the body responsible for attracting tourists to the capital, has just lost two senior executives and faces funding cuts at a time when spend on tourism is increasingly important. Archana Venkatraman reports on the gloomy outlook...

MOTOROLA LAUNCH: A girl's best friend?
October 2, 2008... Motorola is attempting to end criticism that it is a one-trick pony by launching a Razr follow-up - a jewel-shaped handset aimed at just women. 'Pinking up' to women is a technique used by many brands to extend their market share, but is it a...

Science never quite keeps up with people's complex motives.
October 2, 2008... While human behaviour is often instinctive, we can override it and resist manipulation, if the marketer's intentions seem suspect If I slap you in the face, certain parts of your brain flare into activity. Surprisingly, if you watch me slap...

SEVEN SEAS: In need of a fresh twist.(Seven Seas Health Care Ltd.)
October 2, 2008... Seven Seas must reinvigorate its lacklustre marketing if the vitamins, mineral and supplements brand is to overcome multiple threats to its position as UK market leader. Joe Fernandez reports Vitamins and supplements company Seven Seas...

NEW TECHNOLOGY: Influence follows a digital path.(Viewpoint essay)
October 2, 2008... The humble text message and other advances like Facebook have made word of mouth the gold standard for marketing, says Charles Vallance Do you remember when you first had text? My first was back in 1996 on a train to Leeds. Interestingly,...

CUSTOMER SATISFACTION: Brands must strive for simplicity.
October 2, 2008... Brand owners need to adopt simplicity as a guiding principle because consumers are turning their backs on retailers and service providers that are perceived to be difficult to do business with Many brands are perceived as making their...

CHINA: China in your hands.
October 2, 2008... The recent Olympics in Beijing focused the world's attention on Chinese culture and also opened the doors for global advertisers. But there are still challenges brands must overcome. By Kate O'Flaherty The Beijing Olympics gave brands...

Marketing is not entirely blameless when it comes to ruining industries.(Viewpoint essay)
October 2, 2008... Banks may be on the verge of crippling the economy, but marketers should stand accountable for bringing some sectors they serve to their knees As the banking system unravels on both sides of the Atlantic, the air is full of tut-tutting....

Axe hangs over Citroen UK sales and marketing teams.
October 9, 2008... Euro RSCG and OMD on alert after French car marque discusses moving #20m ad account to Paris Citroen is looking at axing its UK sales and marketing teams, with its #20m advertising account to be run from Paris, as part of major cost-...

Alcohol industry braced for attack on price promotions.(Brief article)
October 9, 2008... The drinks industry is bracing itself for a "damning report" on the way alcohol is promoted on price. The Sheffield University report is expected to present the first evidence linking cheap booze to binge drinking. Its imminent release...

ASA bans 'Cactus Kid' ads for pushing underage sex.
October 9, 2008... Coca-Cola's controversial television ads for its Oasis juice drink, featuring the "Cactus Kid" and his runaway pregnant girlfriend, have been banned by the advertising regulator for condoning underage sex and teenage pregnancy. The...

Energy firms 'failing over social tariffs'.(Brief article)
October 9, 2008... Consumer Focus, the new consumer watchdog, has called on utility companies to boost their social tariffs or risk facing government legislation. The move comes in response to energy regulator Ofgem's probe into the energy market, which was...

New campaign: Air New Zealand's premium push.
October 9, 2008... Air New Zealand has launched a campaign to promote its premium economy cabins. The campaign, created by Albion, encompasses print, outdoor and online. Each ad will bear the new slogan: "Is it just a kiwi thing?" and will star members of...

Motorola plots rival to Google G1 'Android' mobile phone.(Brief article)
October 9, 2008... Motorola is launching an Android handset to rival Google's T-Mobile G1 phone which was released earlier this month. It is understood the handset maker is in the process of recruiting Android experts for a launch in six months' time. A...

Gillespie lands key Standard Life UK marketing position.(Andrew Gillespie)(Brief article)
October 9, 2008... Standard Life has appointed former Barclays marketer Andrew Gillespie to head its restructured UK marketing team. He will join as managing director for marketing across the UK financial services business. The appointment comes as Standard...

BBC iPlayer triumphs at Marketing Week Effectiveness Awards 2008.(Brief article)
October 9, 2008... The BBC iPlayer scooped the Grand Prix at this year's Marketing Week Effectiveness Awards. Other top prizes went to Marc Bolland, chief executive of Morrisons, who was voted chief executive of the Year; and Jill McDonald, senior...

Axa rebrands and launches campaign to highlight trustworthiness.(Brief article)
October 9, 2008... Axa UK has overhauled its brand and marketing, scrapping its "Be life confident" strapline in favour of "Redefining standards", as it seeks to focus on the company's trustworthiness at a time of consumer cynicism. The revamp is the...

IN BRIEF: Starbucks criticized.(Brief article)
October 9, 2008... Starbucks has been criticised by environmental campaigners for wasting water. The coffee chain defended its practice of leaving taps running all day because it helped it meet health standards. Copyright: Centaur Communications Ltd. and...

IN BRIEF: Asda launching Asda Direct.(Brief article)
October 9, 2008... Asda is launching its first non-food division called Asda Direct. Over 9,000 products, including homewares and electronics, will be accompanied by a 600-page brochure and website. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: High street names threatened by Icelandic banks.(Brief article)
October 9, 2008... Karen Millen, House of Fraser, Hamleys, Debenhams, Woolworths and Oasis are among the UK high street names threatened by an order from Icelandic authorities that the country's banks must sell off foreign assets. Copyright: Centaur...

IN BRIEF: Manufacturing production falls.(Brief article)
October 9, 2008... The Office for National Statistics says that British manufacturing production fell by 0.4% in August, its sixth consecutive monthly drop. The slump in factory output is the longest since 1980. Copyright: Centaur Communications Ltd. and...

IN BRIEF: Aer Lingus job cuts.(Brief article)
October 9, 2008... Aer Lingus is to axe 1,500 jobs and is closing its cabin crew base at Heathrow airport. The airline plans to outsource the jobs as part of a cost-cutting move. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Downing Street holds summit.(Brief article)
October 9, 2008... Downing Street yesterday (Tuesday) held a summit with finance chiefs to discuss the recapitalisation of the UK banking system. Prime Minister Gordon Brown and Chancellor Alistair Darling met with Mervyn King, Governor of the Bank of England,...

Avon teams up with the Ironman triathlon competition.(Brief article)
October 9, 2008... Avon is planning to extend its reach into the male grooming market with the global launch of a range of new products. It has tied up with worldwide triathalon competition, Ironman, to create the Ironman Fragrance Collection. The line,...

Donegal Catch fish brand set for UK launch.(Brief article)
October 9, 2008... Northern Foods is launching its premium frozen fish brand Donegal Catch in the UK at the end of the month. It will compete head on against market leader Birds Eye and Young's Seafood. Donegal Catch marketing manager Tom Cronin says the...

Analysis: Citroen marketers among many facing the axe.
October 9, 2008... Plans to axe Citroen's UK sales and marketing teams in favour of a consolidated European team come as the car marque struggles to save cash in an industry affected more than most by the global money markets. It is thought that Citroen's...

Icesave pulls plug on ads putting UK marketing chief on job alert.(advertising)(Brief article)
October 9, 2008... Icesave, the Icelandic online savings brand, has been forced to pull its advertising after going into receivership, a move that will likely lead to the departure of UK marketing director Alan Gilmour. Icesave's parent company Landsbanki...

Analysis: Milk brands show they have a lot of bottle.(Market overview)
October 9, 2008... In recent years there have been several brand innovations in the milk market which, prior to the disbanding of the Milk Marketing Boards of England and Wales (MMBEW) in 1994, had little motivation to invest in brands. Last week, Dairy...

Aunt Bessie's plans #5m autumn spend.(Brief article)
October 9, 2008... Frozen food brand Aunt Bessie's is ploughing #5m into its range of products this autumn, as it seeks to capitalise on the resurgence of the frozen foods category. Activity will start with the relaunch of Aunt Bessie's Yorkshire Puddings...

Abbey gives Bradford & Bingley media work to Carat.(Brief article)
October 9, 2008... Santander-owned Abbey has consolidated the Bradford& Bingley media account into Carat from MediaCom North after acquiring the struggling bank's savings book last week. Carat already holds the media planning and buying business for...

COI to bring digital into #22m ad roster.(United Kingdom. Central Office of Information)(advertising)(Brief article)
October 9, 2008... The COI is planning to shake up its #22m ad roster, as it looks to include digital advertising in the framework when it comes up for renewal next July. The move follows the Douglas McArthur review, an independent examination of COI's media...

DraftFCB's Rivet folds into Lowe London after review.(Brief article)
October 9, 2008... InterPublic Group is folding DraftFCB conflict shop Rivet into Lowe London, as the agency looks to strengthen its grip on the Nokia mobile phone business. The move comes as Nokia reviews its global sponsorship and trade marketing accounts,...

IN BRIEF: TBWA-Stream appointment.(Russel Samuel )(Brief article)
October 9, 2008... TBWA/Stream has appointed Russel Samuel as deputy managing director. Samuel comes from Viacom Brand Solutions International, where he was vice president of client services. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Possible buyout for Creston.(Cartesian Capital Group)(Brief article)
October 9, 2008... Creston, which owns Delaney Lund Knox Warren, is reported to have received interest from Cartesian Capital Group, a US private equity company, about a possible buyout. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Virgin Trains integrated ad account.(contract with Miles Calcraft Briginshaw Duffy )(Brief article)
October 9, 2008... MCBD has also landed the #6m Virgin Trains integrated ad account. The agency won the business following a final contest with Rapier. Incumbent RKCR/Y&R was knocked out at an earlier stage. Copyright: Centaur Communications Ltd. and...

IN BRIEF: Waitrose campaign.(contract with Miles Calcraft Briginshaw Duffy)(Brief article)
October 9, 2008... Miles Calcraft Briginshaw Duffy has created a new TV ad for Waitrose aimed at reinforcing its quality positioning. It has been devised to counter price-driven advertising launched by rival supermarket chains. Copyright: Centaur...

IN BRIEF: TNS drops opposition to WPP takeover bid.(Taylor Nelson Sofres PLC)(WPP Group PLC)(Brief article)
October 9, 2008... Taylor Nelson Sofres has finally dropped its opposition to Sir Martin Sorrell's WPP #1.1bn takeover bid for the research company. More than 60% of TNS shareholders have agreed to accept WPP's cash and shares offer. Copyright: Centaur...

Serco Leisure picks agency to help it beef up marketing.(contract with Serco Leisure )(Brief article)
October 9, 2008... TBWA\Manchester has been appointed by leisure management company Serco Leisure to handle its integrated advertising account. The win follows a competitive pitch against three other undisclosed agencies. Serco says the appointment of...

Beckham-backed health food brand picks Chick Smith Trott for UK launch.(GO3's contract with Walsh Trott Chick Smith)(Brief article)
October 9, 2008... Health supplement and foods company GO3, fronted by David Beckham, has awarded Chick Smith Trott its advertising account, ahead of its UK launch. It is understood the agency won the account following a pitch against agencies including...