Marketing Week articles from October 2007

Marketing Week archives from October 2007

Labour co-opts admen in obesity taskforce launch.(political activity of Gordon Brown)(Brief article)
October 4, 2007... Government brings advertisers on board to drive home 'eat sensible, take more exercise' advice The Government is planning to launch a taskforce to push obesity to the top of the national health agenda, as part of Gordon Brown's mandate...

Marketing chief admits PO only has 'one last chance'.(Post Office Ltd.)(Brief article)
October 4, 2007... The Post Office's marketing director Gary Hockey-Morley has admitted the company has "one last chance" to fix its problems as he prepares to launch the brand's biggest advertising drive for several years. Hockey-Morley, who joined the...

ITV chief Rupert Howell takes on 'unjust' critics.(ITV PLC)(Brief article)
October 4, 2007... Rupert Howell, the incoming managing director of brand and commercial at ITV, has hit back at critics who have branded him a commercial chief with no TV sales experience. Howell, who joins the broadcaster next month, has turned on critics...

Danone loses UK head of marketing.(DANONE Group)(Brief article)
October 4, 2007... Danone UK marketing director Martin Theiss has left the company, and has been replaced by Danone France head of health, Francois Rillet. Rillet, who has already taken over the role, will be responsible for the company's dairy brands,...

New campaign: Utterly Butterly's health kick.(Dairy Crest Ltd.)(Brief article)
October 4, 2007... Dairy Crest is launching an ad campaign to support the launch of new Utterly Butterly with 70% less saturated fat and with Omega 3. The campaign, created by Grey London, will emphasise that the products have the lowest fat and saturated...

Renault teams up with Nokia for branded Twingo launch.(Regie Nationale des Usines Renault and Nokia Corp.)(Brief article)
October 4, 2007... Renault is launching a limited edition version of its Twingo model in partnership with Nokia which will be kitted out with gadgets from the Finnish mobile phone giant. The car will be co-branded Twingo Nokia. Twingo Nokia will come with...

Birds Eye loses second senior marketer in weeks.(Birds Eye Wall's Ltd.)(Brief article)
October 4, 2007... Caroline Drummond, the Birds Eye Iglo marketing manager of communications, is leaving the frozen food brand just weeks after the departure of marketing director Andy Beattie. It is thought she does not have a job to go to. Birds Eye chief...

BMW establishes brand division.(marketing of BMW AG)(Brief article)
October 4, 2007... BMW Group is forming a new corporate and brand development division as part of a restructure following a strategic review of the business. The changes also see the company's finance chief Stefan Krause become sales and marketing director for...

Merged Co-operative plans to double its #12m spend.(Co-op Travel)(Brief article)
October 4, 2007... The Co-operative is more than doubling its #12m marketing spend over the next two years as part of a strategy to bring its businesses under the Co-operative master brand. The company wants to encourage cross-selling and brand equity...

IN BRIEF: Cakemaker acquires Anthony Alan Foods.(Finsbury Foods and Anthony Alan Foods )(Brief article)
October 4, 2007... Cakemaker Finsbury Foods has acquired Anthony Alan Foods for #3.8m. The deal gives the company the rights to the Weight Watchers low-fat cakes brand in the UK. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Cigarette sales fall.(Brief article)
October 4, 2007... UK cigarette sales fell by 11% during July, the first month of the smoking ban in England, according to new research from Nielsen. The year-on-year sales drop covers all UK sales outlets. Copyright: Centaur Communications Ltd. and licensors...

IN BRIEF: Ladbrokes television ad.(Brief article)
October 4, 2007... Ladbrokes is launching its first television ad this week. The #5m campaign stars Jimmy Hill, alongside former footballers Ally McCoist, Ian Wright, Chris Kamara and Lee Dixon. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Tesco to sell clothes on the internet.(Brief article)
October 4, 2007... Tesco will become the first UK supermarket to sell clothes on the internet at the end of this month. The retailer will sell 300 lines of women's clothing on a site linked to its Tesco Direct website. Copyright: Centaur Communications Ltd....

IN BRIEF: Inadequate advertising campaign.(Brief article)
October 4, 2007... The Government has been criticised for a 'woefully inadequate' advertising campaign to publicise the change in the law that raised the legal age for buying tobacco from 16 to 18. The Association of Convenience Stores says the largely...

PEOPLE: Robert Phillis.(appointed at ITV PLC)(Brief article)
October 4, 2007... ITV board member Sir Robert Phillis has resigned from the company, citing the broadcaster's ambition to develop its global content business and a doubling in content revenues. He says this conflicts with his role as chairman of All3Media. ...

PEOPLE: Orange.(resignation of Eric Abensur at Orange France S.A.)(Brief article)
October 4, 2007... Orange's head of broadband Eric Abensur is leaving the France Telecom- owned brand after almost ten years. Mike Newnham, a sales director at the company, replaces him. Copyright: Centaur Communications Ltd. and licensors

PEOPLE: Skype.(appointment of Michael van Swaaij at Skype Technologies S.A.)(Brief article)
October 4, 2007... Skype, the internet telephony service, has appointed parent company eBay's chief strategy officer Michael van Swaaij as acting chief executive, after founder Niklas Zennstrom resigned to become non- executive chairman. The company is looking...

PEOPLE: DaimlerChrysler UK.(resignation of Steve Gray)(Brief article)
October 4, 2007... DaimlerChrysler UK marketing director Steve Gray has left the company after deciding he wants a 'change of direction'. Gray worked on the UK launches of Chrysler and Jeep and most recently the launch of Dodge. Copyright: Centaur...

PEOPLE: Virgin Trains.(resignation of Craig Inglis and appointment of Sarah Copley)(Brief article)
October 4, 2007... Virgin Trains marketing director Craig Inglis is leaving the rail operator after ten years, without a job to go to. He will remain with the company until November, when he will be replaced by Sarah Copley. Copyright: Centaur Communications...

PEOPLE: Five.(appointment of Jane Scott)(Brief article)
October 4, 2007... Five marketing director Jane Scott has resigned from the broadcaster without a job to go to. Scott, a former BBC marketer, is taking 'planned time out' before considering new opportunities. She joined Five in 2005. Copyright: Centaur...

Sara Lee hunts household and body care marketer.(appointment of Nick van Holstein at Sara Lee Household & Body Care UK)(Brief article)
October 4, 2007... Sara Lee Household & Body Care (H&BC) UK is seeking a marketing director after promoting Julie Baker to general manager of its UK tea and coffee business. The H&BC division has also appointed Nick van Holstein as president after Gary...

Ex-CIM finance chief in line to succeed Gostick.(appointment of Chris Lenton at Chartered Institute of Management)(Paul Gostick)(Brief article)
October 4, 2007... The Chartered Institute of Management (CIM) chairman Paul Gostick is stepping down later this year as his term comes to an end. It is understood the front-runner to replace him is Chris Lenton, the former finance director at CIM. He was...

'Man from Pru' slogan goes in #4m Prudential rethink.(www.pru.co.uk )(contracts of Prudential Corporation PLC and Tequila London)(Brief article)
October 4, 2007... Prudential is scrapping the "Man from the Pru" slogan as part of a #4m brand and product push that aims to reinforce its increased focus on the retirement market. The new campaign, which has been created by Tequila: London, will have...

Watchdog bites again over mascara ads.(advertisements)(Brief article)
October 4, 2007... Rimmel has become the latest cosmetics brand to be censured by the Advertising Standards Authority (ASA) for using false eyelashes in a television advertisement for its mascara. The ad, which features Kate Moss, has been banned after the...

Analysis: Pru looks at retirement after youthful distraction of Egg.(Prudential Insurance Company of America)
October 4, 2007... To outward appearances, Prudential's marketing team is in a state of turmoil. The company has appointed its third marketing director in just over a year, and only months after the Pru brand revival plan got underway. Yet the insurance...

Visit London marketer to head South West Trains.(appointment of Lucy Thornton at Stagecoach South Western Trains Ltd.)(Brief article)
October 4, 2007... South West Trains has appointed former Visit London UK marketing manager Lucy Thornton as head of marketing. She replaces Peter Owen, who left the company at the end of last year. Consultant Simon Beans has been overseeing the role since...

Forum to promote advertising to EU.(European Union. European Parliament)(Brief article)
October 4, 2007... The European Parliament is launching a forum today to champion the role of advertising and promote self-regulation to the MEPs. It will offer a platform for debate in the face of the potential restrictions and bans that are regularly being...

S&N extends Bulmers cider range with pear alternative.(Scottish & Newcastle Breweries PLC)(Brief article)
October 4, 2007... Scottish & Newcastle (S&N) is planning to build on the success of Bulmers Original and extend the premium-packaged, over-ice cider category with the launch of a pear variant - Bulmers Pear Cider - in November. The move follows the...

Analysis: Celebrities to the rescue of ailing Post Office.
October 4, 2007... The Post Office's new celebrity-led advertising push comes as the Government-owned company prepares to close 2,500 branches to safeguard its future. The ads, the first from new agency Mother, feature such varied celebrities as boy band...

IN BRIEF: Freesat digital advertising.(contracts with Agency Republic)(Brief article)
October 4, 2007... Agency Republic has been appointed to handle the digital advertising for Freesat, the free-to-air satellite TV service being launched by the BBC and ITV, following a pitch. The service is expected to launch in March next year. ...

IN BRIEF: Vodka advertising.(contracts of First Drinks Brands Ltd. and McCann Erickson-London)(Brief article)
October 4, 2007... McCann Erickson has won a brief to handle the launch advertising for First Drinks' Russian Standard vodka brand. The print and TV campaign breaks on October 8 and highlights the brand's Russian heritage. Copyright: Centaur Communications...

IN BRIEF: Picnic creative account.(WCRS Group PLC)(Brief article)
October 4, 2007... WCRS, the BSkyB roster agency, has been appointed by the satellite broadcaster to handle the creative account for Picnic, a standalone venture offering digital pay-TV over Freeview, phone and broadband. Copyright: Centaur Communications...

IN BRIEF: 3 campaign.(Euro RSCG London)(Brief article)
October 4, 2007... Euro RSCG has created a #15m repositioning campaign for mobile phone operator 3 that introduces the strapline 'Fresh from 3'. The campaign comprises 11 ten-second television ads, as well as outdoor and press activity, and is designed to move...

IN BRIEF: GM reviewing marketing account.(contracts of General Motors Corp. and DraftFCB)(Brief article)
October 4, 2007... General Motors is thought to be reviewing the direct marketing account for its Chevrolet brand, which is handled by DraftFCB. It is not known whether DraftFCB will repitch for the business. Copyright: Centaur Communications Ltd. and...

IN BRIEF: Mark Cramphorn leaving agency.(resignation at Publicis Ltd.)(Brief article)
October 4, 2007... Publicis group general manager Mark Cramphorn is leaving the agency after three years in the role. It is understood that he does not have a job to go to. Copyright: Centaur Communications Ltd. and licensors

Europcar to review #10m Euro account.(Brief article)
October 4, 2007... Europcar is reviewing its #10m pan-European advertising account. The company is thought to have shortlisted a number of network agencies to pitch for the business. It is not known whether Europcar, which is Europe's largest car rental...

New campaign: Subaru promotes Impreza's roadholding ability.(contracts with Miles Calcraft Briginshaw Duffy)(Brief article)
October 4, 2007... Miles Calcraft Briginshaw Duffy has created an integrated campaign for Subaru to mark the launch of the new Impreza. The campaign's strapline "Subaglue: It sticks to the road" illustrates the fact the Impreza is the only car in its...

Grey London chief Patton poaches TBWA planning boss.(David Patton)(appointment of Neil Hourston)(Brief article)
October 4, 2007... Grey London new chief executive David Patton has poached TBWA/London executive planning director Neil Hourston to join the agency in the same role. Hourston will replace John Lowery, who left the agency in April after two years there. ...

Moneysupermarket hunts agency for 'major' launch of online brand.(Brief article)
October 4, 2007... Moneysupermarket Financial Group is in talks with a number of undisclosed agencies over advertising for a "major" product launch. It is understood the launch is scheduled for January. The review is in early stages, but agencies have been...

Foster's picks WFCA for wine brands push.(Brief article)
October 4, 2007... WFCA, the Tunbridge Wells-based full-service agency, has won the European business for Foster's-owned Beringer and Castello Di Gabbiano wine brands without a pitch. The group, best known for its Foster's lager brand, has briefed the...

Samsung hands TCA brief for Purple handset launch.(contracts of Samsung Mobile and The Communications Agency)(Brief article)
October 4, 2007... Samsung has appointed The Communications Agency (TCA), the integrated marketing services agency, to work on the launch of the U600 Purple handset following a competitive pitch. It is not known how many agencies pitched for the business. ...

Manning Gottlieb lands Lastminute pan-Euro planning and buying brief.(Manning Gottlieb OMD)(Brief article)
October 4, 2007... Lastminute.com has handed Manning Gottlieb OMD its pan-European media planning and buying business without a pitch. It follows the appointment of the agency to its #1.3m UK account in June. The agency's appointment to the pan-European...

ShortList to publish first ABCs in February.(Audit Bureau of Circulations)(Brief article)
October 4, 2007... Mike Soutar has announced that his newly launched freesheet, ShortList, will publish its first set of Audit Bureau of Circulations figures in early February. The move is intended to demonstrate confidence in the product as he quashes...

Sponsorship agencies say Olympics info is inadequate.(London Organising Committee of the Olympic Games)(Brief article)
October 4, 2007... The London Organising Committee of the Olympic Games (Locog) has been slammed by sponsorship agencies for its failure to communicate with the industry. Rupert Pratt, managing partner at sponsorship agency Generate, says Locog is failing...

IN BRIEF: ITV4 signs Phil Tufnell.(Brief article)
October 4, 2007... ITV4 has signed up former Test cricketer Phil Tufnell to front its autumn series, The Great British Poker Tour. The competition, which will take place in Gala Casinos nationwide, pits amateur players against pros and celebrities. ...

IN BRIEF: CBS Outdoor extend contract.(National Express Group PLC)(Brief article)
October 4, 2007... CBS Outdoor has extended its #40m contract to handle advertising on National Express buses in the UK for another five years. The agreement covers the company's fleet including Travel West Midlands, Travel London and Travel Dundee subsidiaries....

IN BRIEF: FT scrapping existing model.(The Financial Times )(Brief article)
October 4, 2007... The Financial Times is scrapping its existing subscription model for ft.com in favour of offering more free content. The business publication is to offer readers 30 free stories each month, in a bid to tempt more users into subscribing to its...

IN BRIEF: Scottish Media Group shelving plans.(Brief article)
October 4, 2007... Scottish Media Group is understood to have shelved plans for a flotation of Virgin Radio this autumn. SMG chief executive Rob Woodward says it has paused the IPO plans because it is 'not a forced seller'. Virgin Radio is valued at between #60m...

IN BRIEF: Bid for radio division.(contracts of Phil Riley and Emap Digital Ltd.)(Brief article)
October 4, 2007... Phil Riley, the former chief executive of Chrysalis Radio, is planning to make a bid for EMAP's radio division, which includes the Magic and Kiss networks. Riley's bid for the #400m group is backed by private equity, although it is not known...

C4 set to drum up support for anniversary 'retro' ads.(Channel 4 Television Co.)(Brief article)
October 4, 2007... Channel 4 is courting advertisers to appear in a series of "retro" ad breaks as part of the broadcaster's 25th anniversary celebrations. The broadcaster is understood to be in talks with more than 40 advertisers about airing paired ads -...

Publicis Modem in digital reshuffle.(Publicis Groupe S.A.)(Brief article)
October 4, 2007... Publicis is realigning all of its digital operations under the Publicis Modem brand. Modem director Tom Poynter and Publicis Dialog's head of interactive Sebastian Dreyfus have been made joint managing directors of Publicis Modem London as...

'Feelgood' ads to breathe new life into Heart radio brand.(Global Radio S.A.)(Brief article)
October 4, 2007... Heart, the Global Radio-owned network, is launching a #1.5m ad campaign that aims to highlight its "feelgood" positioning, in a bid to reach new listeners. The campaign, which breaks tomorrow, will introduce the Heart "windsock...

The Week slashes price to up sales.(Dennis Publishing)(Brief article)
October 4, 2007... Dennis Publishing is slashing the cover price of its news and current affairs title The Week by over a third in an attempt to ramp up sales. The price reduction, from #2.35 to #1.50, is part of a week-long promotion for the October 5...

Analysis: Virgin 1's success will centre on strength of programming.(Virgin Media Group Ltd.)
October 4, 2007... Virgin Media's launch of its new channel Virgin 1, on Freeview, Sky and cable this week, has given advertisers yet another well-branded outlet. Its arrival has been welcomed by marketers, as it will exert further downward pressure on...

Oyster plans to build brand partnerships.(TranSys)(Brief article)
October 4, 2007... TranSys, the consortium behind the Oyster card, is planning to extend the smartcard brand into new categories through product launches and partnerships. The company has appointed brand licensing consultancy Golden Goose to encourage...

Don't let media trendiness get ahead of customer satisfaction.(Microsoft Corp.)
October 4, 2007... Media owners should employ tech-savvy youngsters to keep up with online trends - freeing themselves to handle the customer experience If it's true that Microsoft has offered $500m (#247m) for a 5% stake, then it must be worth $10bn (#5bn)...

LETTER: M&C's proven losers will sink Dave for sure.(Letter to the editor)
October 4, 2007... Do you think Dave Cameron will actually want the M&C loyalists responsible for "demon eyes" and Michael Howard's campaign to run his next election campaign? With a track record like that I'm straight off to Corals to put my mortgage on a...

LETTER: Internet community puts brands on trial.(Letter to the editor)
October 4, 2007... Ruth Mortimer highlighted the growing influence that user-generated content can have on a brand's reputation (MW September 20). At Foolproof we have observed the early signs of a seismic shift in the way that brands are regarded and...

LETTER: Consumer databases are powerful tools.(Letter to the editor)
October 4, 2007... Your article on customer insight ("Getting the insight track", MW September 13), really hit the nail on the head by acknowledging the importance of data and analysis in the marketing process. It seems more big brands are now realising what...

LETTER: Analysts can improve our effectiveness.(Letter to the editor)
October 4, 2007... I was pleased to read at last ("Getting the insight track") about some insight specialists on the boards of organisations - it is a refreshing recent trend and a sign that business is finally catching up with what we've known for a long...

LETTER: Hard questions about return on investment.(Letter to the editor)
October 4, 2007... Regarding your article "Getting the insight track", in my experience marketing insight has played second fiddle to branding only in organisations that don't understand the power of customer knowledge and regard customer intimacy as a dirty...

LETTER: Brand champions with potent ideas wanted.(Letter to the editor)
October 4, 2007... In response to David Wethey's article ("Wanted: brand champions", MW September 13), I completely agree that brand champions have become few and far between. As a former steeplechaser, I also enjoyed his analogy of today's agencies as...

LETTER: Discard money-off coupons at your peril.(Letter to the editor)
October 4, 2007... A recent article ("Has brand loyalty bogged off?", MW September 20) gave voice to the opinion that money-off coupons and similar sales promotion techniques cheapen and damage brand equity and have a negative effect on brand loyalty. In...

LETTER: Why we're investing in interactive screens.(Letter to the editor)
October 4, 2007... At the same time as your special report on ambient marketing (MW September 27) was talking of investment in outdoor digital sites, i-vu was announcing #40m funding for its network of screens in hairdressing salons throughout the UK and USA. ...

LETTER: Uninspiring copy is a wasted opportunity.(Letter to the editor)
October 4, 2007... With regard to your article on packaging, design and copy ("Too much information", MW September 20), I feel it's worth commenting on the generally lacklustre level of copywriting ability shown on all too many forms of packaging. There...

VIEWPOINT: Cameron supporters seem lost for words.(Viewpoint essay)
October 4, 2007... It is doubtful whether advertising even comes near being a critical factor in a political party's electability. The Saatchis (original version) got closest to it, with "Labour isn't working". Never before - or since for that matter - has the...

POLITICAL ADVERTISING: Brand Cameron in the cold.(David Cameron)
October 4, 2007... As a General Election looms, the Conservatives are in such dire straits that even advertising agencies are snubbing leader David Cameron. Sonoo Singh discovers the Tory brand is regarded as a lost cause because the party remains unclear...

ARSENAL: Gunners broaden their range.
October 4, 2007... With its spectacular new stadium, soaring turnover, match-winning prowess and army of fans, Arsenal is now the biggest football club in the UK. But as Matthew Gorman reports, developing its brand at home and abroad is now as big a priority as...

ARSENAL: Arsenal Football Club.(Financial report)(Brief article)
October 4, 2007... * Arsenal has reported that income for 2006/07 was up 46% to #200.8m, taking it closer to Real Madrid's turnover of #202m for 2005/06 * Figures from sports marketing analysts Sport+Markt show the popularity of Arsenal among 15- to...

The psychology of Britain's 'useless bankers' syndrome.
October 4, 2007... Even when they're doing well out of a service, people's inbuilt sense of what's fair can make them feel that they're being ripped off There is still one remaining puzzle about the Northern Rock affair. People were told as plain as plain...

AA: Change of direction?(Automobile Association)
October 4, 2007... Will the AA's merger with Saga see the iconic British motoring brand - which also covers the insurance and financial services sectors - adopt a more integrated strategy? asks Rupi Gohlar The AA (Automobile Association) is understood to be...

COMMENT: ITV gets a lucky break.
October 4, 2007... Higher ad minutes allowances may give advertisers better value from TV - but they will be forced to spend the same just to stand still, says Colin Mills It's probably not the done thing to start with a profanity, but we really do make...

DIGITAL MEDIA: How many languages does it take to change online user?
October 4, 2007... Going global online means supplying content in a number of languages - but targeting your audience is the key, says Andy Atkins-Kruger So you've decided to take your Web offering global - is that truly global or just "around the globe"?...

FINANCIAL SERVICES: Money can buy you love.
October 4, 2007... Providers of financial products rely heavily on intermediaries to sell on their products. By devising communications that cement strong relationships with professionals, you can buck negative trends As with any service industry, developing...

MARKET RESEARCH: Fresh twist on traditional tools.
October 4, 2007... Customer research methods must move with the times if big businesses are to avoid being accused of poor service, but there remains life in old-fashioned approaches, says Alicia Clegg Earlier this week I was introduced to The Stupid...

VOUCHERS: How vouchers build brands.
October 4, 2007... Technological, social and commercial factors have all helped widen the appeal of the humble voucher to the extent that it is now a vital ingredient in any marketing mix. Richard West reports With so much media attention focused on the...

POINT OF PURCHASE: The point of your people.(services of retail staff)
October 4, 2007... Retail staff have a valuable role to play in the success of promotions, so brands would do well to count them in when devising campaign strategies, and get them involved, says Jo-Anne Flack It may seem obvious that retail staff will be on...

A slice of suspicion sprinkled with cynicism is healthy for democracy.
October 4, 2007... Mass manipulators treat consumers as gullible fools. But the suspicion that greeted research on CSR shows the public shouldn't be regarded as idiots It being an inviolable rule that those who commission research may confidently expect to...

ISBA set for clash over Ball's underage drinking strategy.(Incorporated Society of British Advertisers)(Ed Balls)
October 11, 2007... Drinks industry angry over Government plans to run campaigns aimed at combating under 18s drinking A row is simmering between the Government and advertisers over plans to co-opt the alcohol industry into a concerted drive against...

Big Brother housemate Durden to leave MCBD in near future.(Jonathan Durden exit at Miles Calcraft Briginshaw Duffy)(Brief article)
October 11, 2007... Jonathan Durden is understood to be leaving Miles Calcraft Briginshaw Duffy just six months after being appointed as a partner by the agency. He is expected to leave the agency in the next three months. Durden returned to the agency...

Carphone UK marketing director in sudden exit.(Dominic Rowell quits at Carphone Warehouse Group PLC)(Brief article)
October 11, 2007... Carphone Warehouse UK marketing director Dominic Rowell is understood to be leaving the company after less than a year. It is not known if he has a job to go to. Rowell joined the telecoms giant in January from McDonald's, where he was...

Hoover brand chief goes to Electrolux.(appointment of Steve Holton )(Brief article)
October 11, 2007... Swedish consumer electronics giant Electrolux has appointed senior Hoover Candy marketer Steve Holton to the new role of product and brand director. Holton, who took over the role last week, will manage the product and brand marketing...

New campaign: Coke promises added goodness.
October 11, 2007... Coca-Cola is supporting the launch of its new Diet Coke Plus range with a campaign that promises consumers "added goodness". The ads, created by Vallance Carruthers Coleman Priest, show human silhouettes dissolving into silver bottles and...

Subaru UK to hand top job in marketing to Fossey.(John Fossey)(Brief article)
October 11, 2007... Subaru (UK) is tipped to promote John Fossey to its top marketing role following the departure of Jon Nealon, who left the company last week. Fossey, who joined the marque earlier this year from Chrysler Group, is Subaru's marketing...