Marketing Week articles from October 2003

Marketing Week archives from October 2003

Time to adopt a new philosophy.(This Week)
October 2, 2003... Confucius is reputed to have said that the scholar who loves comfort is not fit to be considered a scholar. That maxim certainly seems to have been taken to heart by Professor Philip Kotler, who used a keynote speech at the recent Marketing...

CIM staff in revolt over Fisk reforms: employees to join trade union as shift in emphasis to lobbying brings threat of redundancies.(News)(Brief Article)
October 2, 2003... Chartered Institute of Marketing chief executive Peter Fisk's attempts to modernise the organisation are facing resistance from CIM employees, who are understood to have joined a trade union to oppose the proposed moves. Industry sources...

Philip Morris launches anti-smoking campaign.(News)(Brief Article)
October 2, 2003... Philip Morris International is to launch a global advertising campaign to highlight the dangers of smoking, in a move that has been criticised by anti-smoking campaigners as a cynical corporate PR exercise designed to gain marker share. ...

GSK appoints drinks brands marketing boss.(News)(Brief Article)
October 2, 2003... GlaxoSmithKline (GSK) has appointed Julie Leivers to head its marketing for Ribena and Lucozade. Leivers, who joins GSK from McCain Foods, where she was marketing director, has been appointed to the new position of vice-president of...

Focus head axed after restructure.(News)(Brief Article)
October 2, 2003... Focus marketing director Jill Keen has been squeezed out as part of a restructure at the DIY chain. The restructure follows the launch of Focus' three year renewal plan, which includes a major refit for all its stores and the development...

Video chain Blockbuster appoints marketing chief.(News)(Brief Article)
October 2, 2003... Blockbuster has appointed Sarah Baxter as UK marketing director to help spearhead the video chain's battle against rival specialist home entertainment retailers, such as HMV and Virgin MegaStores. Baxter joins from Safeway, where she was...

The link picks Argos boss for branding task.(News)(Brief Article)
October 2, 2003... The Link, the mobile retailer that is part of the Dixons Group, has appointed Argos's head of business development Mike Ashley as its marketing director. Ashley will report to The Link's managing director Nick Wood. He replaces Joe Garner,...

Barclays strategy director quits to go solo.(News)(Brief Article)
October 2, 2003... Barclays Bank brand strategy director Caitlin Thomas has left the bank after seven years to set up Business on her own. She becomes the latest in a succession of departures from Barclays' marketing department. Thomas was responsible for...

Nike and FIFA lock horns in World Cup row.(News)(Brief Article)
October 2, 2003... Sports goods maker Nike is locked in a legal battle with football governing body FIFA over alleged attempts to ambush this year's women's football World Cup, which is being held in the US. Because Adidas has signed as FIFA's official...

FSA study 'proves' that advertising affects children's eating habits.(News)(Brief Article)
October 2, 2003... Food manufacturers are in the "last chance saloon" over the issue of food advertising to children, according to a report from the Food Standards Agency. Professor Gerard Hastings, who headed the team behind the report, has warned the industry...

Government slams its drugs advice service.(News)(Brief Article)
October 2, 2003... The Government is distancing itself from Connexions, its recently set-up advice service for teenagers, after the service was slammed by pressure groups for sending out a drugs information pack to schools on a leaflet designed like a Rizla...

Campbell's takes on second P&G marketer.(News)(Brief Article)
October 2, 2003... Campbell's UK has appointed Paul Churchill as category marketing director for meal solutions. He joins the food company from Procter & Gamble (P&G) where he was marketing manager for Ariel across Germany, Austria and Switzerland. He will...

Kraft plans low-caffeine instant coffee.(News)(Brief Article)
October 2, 2003... Kraft Foods is launching the first reduced-caffeine coffee, designed to appeal to consumers concerned about their caffeine intake. Kenco Balance will be launched next year. Kraft hopes that Kenco Balance, which will sit alongside the...

M&S to spend 20m [pounds sterling] on &more card launch.(News)(Brief Article)
October 2, 2003... Marks & Spencer Money is putting 20m [pounds sterling] behind the launch of its new "&more" combined credit and loyalty card, to coincide with a new integrated role for financial services within M&S. The centre-piece of the campaign will...

Nestle Rowntree in 35m [pounds sterling] revamp of Double Cream chocolate brand.(News)(Brief Article)
October 2, 2003... Nestle Rowntree is positioning its Double Cream brand as a direct competitor to Cadbury's Dairy Milk and Masterfoods' Galaxy, with its first major development of the brand since it was launched last year. It is understood that Nestle is...

Warner Bros Entertainment appoints home video boss as group marketing director.(News)(Brief Article)
October 2, 2003... Warner Bros Entertainment UK has appointed Warner Home Video (WHV) acting marketing director Alison Cressey to the newly created position of group marketing director. She will take up the post in January. At WHV, Cressey has been providing...

Mencap hires director of marketing.(News)(Brief Article)
October 2, 2003... Learning disability charity Mencap has appointed Deborah Hamilton Lewin as its director of communications and marketing. Lewin, director of Heart of the City, a body set up by the Bank of England to encourage corporate social...

Nissan picks UK marketing chief.(News)(Brief Article)
October 2, 2003... Japanese car marque Nissan has appointed Paul Willcox as its UK marketing director after promoting incumbent Simon Thomas to sales director. Willcox has been brought over from Nissan Europe's offices in Paris, where he wits general...

Johnson & Johnson to tackle might of Head & Shoulders.(News)(Brief Article)
October 2, 2003... Johnson & Johnson (J&J) is launching a Neutrogena Anti-Dandruff sub-brand in an effort to tackle Procter & Gamble's (P&G) market-leading Head & Shoulders shampoo head-on. The range is to be rolled out in January 2004, supported by a...

Jon Eggleton.(Digests)(Brief Article)
October 2, 2003... Jon Eggleton, Bulmers group marketing director, is leaving the company in October, as tipped exclusively in Marketing Week (July 31). The move follows the acquisition of the cider company by Scottish & Newcastle in April.

Wm Morrison.(Digests)(Brief Article)
October 2, 2003... Wm Morrison plans to retain the Safeway brand for the supermarket chain's stores measuring less than 15,000 square foot if any renewed bid for the Safeway Group is accepted. This would mean that up to 121 stores will remain trading under the...

Allders.(Digests)(Brief Article)
October 2, 2003... Allders has recruited Callum Best, the son of footballer George Best, and model Jasmine Guinness to be the faces of its Scarlett own-brand range of mens and womens clothing. Other own-brand ranges to be unveiled next week include Miss Scarlett,...

Slendertone.(Digests)(Brief Article)
October 2, 2003... Slendertone, the body toning technology, has signed sports personalities Kirsty Gallacher and Jamie Redknapp to front its new advertising campaign. It follows the brand's decision to drop Ulrika Jonsson.

Debra Leipman-Yale.(Digest)(Brief Article)
October 2, 2003... Debra Leipman-Yale, Revlon's chief marketing officer, is to leave the company. She will be succeeded by Stephanie Klein-Peponis, currently executive vice-president and chief planning and business development officer.

GlaxoSmithKline.(Digests)(Brief Article)
October 2, 2003... GlaxoSmithKline is to extend its Aquafresh mouthwash brand into the children's market with the launch of Aquafresh Whoosh. The range will be available in two different varieties coloured pink and blue.

EasyJet.(Digests)(Brief Article)
October 2, 2003... EasyJet has appointed Louise Garrett as marketing manager for London. She is a former account manager at HHCL/Red Cell where she handled the Go account. EasyJet is also carrying out its first charity coin collection on flights, to support of...

Laurel Pub Company.(Digests)(Brief Article)
October 2, 2003... Laurel Pub Company has teamed up with buy-out firm Cinven to keep alive its hopes of buying Scottish & Newcastle's pub estate.

Freeserve.(Digests)(Brief Article)
October 2, 2003... Freeserve has restructured its partner marketing team by creating electrical and non-electrical teams. Tracy Kingswood will head the electrical team, while Rob Oerton has been promoted to head the non-electrical side.

Kellogg Company.(Digests)(Brief Article)
October 2, 2003... Kellogg Company has appointed Alan Harris as chief marketing and customer officer for Australia and Asia. He will continue to head the area's operations and will report to president and chief operating Officer, David Mackay.

Warner Brothers.(Digests)(Brief Article)
October 2, 2003... Warner Brothers has joined forces with Century FM to release a co-branded compilation CD called Hairbrush Divas. The CD launch will be supported by a television and outdoor campaign.

HHCL/Red Cell wins 4m [pounds sterling] FSA food hygiene account.(Agencies)(Brief Article)
October 2, 2003... The Food Standards Agency (FSA) has appointed HHCL/Red Cell to its 4m [pounds sterling] food hygiene campaign following a four-way pitch. The agency pitched against Miles Calcraft Briginshaw Duffy, DFGW and Walsh Trott Chick Smith. The...

BMP faces Meat and Livestock ad review.(Agencies)(Brief Article)
October 2, 2003... The Meat and Livestock Commission (MLC) is reviewing its 2m [pounds sterling] advertising account as part of a statutory review. Incumbent BMP DDB is expected to repitch for the business, which it has held since 1993. The MLC, which...

The Leith Agency has created a 10m [pounds sterling] campaign for Standard Life with the strapline 'I like Standard Life'.(Agencies)(Brief Article)
October 2, 2003... The Leith Agency has created a 10m [pounds sterling] campaign for Standard Life with the strapline 'I like Standard Life'. The campaign marks Standard Life's return to consumer advertising after the life assurance company ditched its previous...

Faulds goes into liquidation as financial woes take their toll.(Agencies)(Brief Article)
October 2, 2003... Faulds Advertising is to go into liquidation with the loss of an estimated 50 jobs at the Edinburgh-based agency. The agency has been struggling for some months alter losing significant accounts such as Kwik-Fit and Royal Bank of Scotland,...

Dell picks BMP for 90m [pounds sterling] task.(Agencies)(Brief Article)
October 2, 2003... BMP DDB has been appointed by computer manufacturer Dell to handle its 90m [pounds sterling] business across the UK, France, Ireland and Germany. The agency beat off competition from Euro RSCG W nek Gosper Partners and Danish agency...

Leagas Delaney takes on Norris mayoral bid.(Agencies)(Brief Article)
October 2, 2003... The Conservative Party has taken on Leagas Delaney to create a campaign for Stephen Norris, its candidate in next June's election for the Mayor of London. The agency will help Norris face the uphill task of displacing the current London...

BDH/TBWA.(Digests)(Brief Article)
October 2, 2003... BDH/TBWA has created its first work for Wm Morrison Supermarkets. The campaign retains the strapline 'More reasons to shop at Morrisons' and takes in TV, radio, press and outdoor activity.

McCann-Erickson, Bartle Bogle Hegarty, Abbott Mead Vickers.BBDO and J Walter Thompson.(Digests)(Brief Article)
October 2, 2003... McCann-Erickson, Bartle Bogle Hegarty, Abbott Mead Vickers.BBDO and J Walter Thompson have been shortlisted for the Birds Eye advertising review, revealed in Marketing Week (September 11).

Naked.(Digests)(Brief Article)
October 2, 2003... Naked has poached Jo Pierce, planning director at Soul, to head its new brand consultancy strand, Naked Flame. She will also work on accounts for Naked.

Havas.(Digests)(Brief Article)
October 2, 2003... Havas has appointed the former chairman and chief executive of McCann-Erickson WorldGroup, Jim Heekin, to the new position of president and chief operating officer of Euro RSCG Worldwide. Heekin will report to chairman Bob Schmetterer.

Euro RSCG Wnek Gosper Partners.(Digests)(Brief Article)
October 2, 2003... Euro RSCG Wnek Gosper Partners has created a television campaign for the Co-operative Group's own-label range of Fairtrade chocolate. The ad, which launches this week, promotes the credentials of the Co-op as the leading supermarket supporter...

Rainey Kelly Campbell Roalfe/Y&R.(Digests)(Brief Article)
October 2, 2003... Rainey Kelly Campbell Roalfe/Y&R has created an outdoor and national press campaign for Virgin Trains targeting the business traveller with the strapline 'Ivor and Thomas who? New trains rolling out across our network now'.

Wieden & Kennedy Amsterdam.(Digests)(Brief Article)
October 2, 2003... Wieden & Kennedy Amsterdam has resigned from the Siemens Mobile roster. The agency's place has been under threat since Siemens gave the 70m [pounds sterling] launch campaign for its next-generation mobile handsets to TBWA/London in June (MW...

Lowe & Partners.(Digests)(Brief Article)
October 2, 2003... Lowe & Partners has created a television campaign for Diet Coke to support the brand's on-pack Hollywood Premiere promotion. The ad features model Caprice driving a fork-lift truck.

Abbott Mead Vickers.BBDO.(Digests)(Brief Article)
October 2, 2003... Abbott Mead Vickers.BBDO has created the first ads for Gillette's recently launched disposable razor Sensor 3. TV, print and outdoor advertising will break next week.

Bartle Bogle Hegarty.(Digests)(Brief Article)
October 2, 2003... Bartle Bogle Hegarty is to set up operations at Audi's Milton Keynes headquarters, where it will be responsible for all of Audi's direct and dealer marketing.

Advertising Principles.(Digests)(Brief Article)
October 2, 2003... Advertising Principles has created an outdoor campaign to support the launch of Filippo Berio Olive Spread, made by Matthews Foods. The 1m [pounds sterling] campaign will break on October 13.

Inbox.(Digests)(Brief Article)
October 2, 2003... Inbox, the direct marketing agency, has created two marketing campaigns for online insurance firm, esure. The two e-mail campaigns aim to bring in new customers.

Travelex terminates 7m [pounds sterling] Toyota F1 sponsorship ...(Media)(Brief Article)
October 2, 2003... Foreign exchange operator Travelex has axed its 7 m [pounds sterling] sponsorship of the Toyota Formula One racing team just two years into its five-year deal, dismissing the sport as lacking a global audience. The decision comes after a...

... Canon cancels F1 signage deal to focus on football sponsorship.(Media)(Brief Article)
October 2, 2003... Camera and electronics giant Canon has cancelled its 4m [pounds sterling]-a-year signage sponsorship deal for Formula One grand prix in order to focus on its key sponsorship of the Euro 2004 football competition. Canon's long-running deal...

BBC appoints marketing chief for regions.(Media)(Brief Article)
October 2, 2003... The BBC has appointed a new marketing chief who will be responsible for marketing the organisation and its programming to the regions and eliminating its Southern and London-centric image. Jacky Brandreth, acting head of BBC marketing...

MediaVest scoops 7m [pounds sterling] MyTravel deal.(Media)(Brief Article)
October 2, 2003... Troubled tour operator MyTravel has appointed MediaVest Manchester to handle the 7m [pounds sterling] media planning and buying of all its brands, including Going Places retail, Airtours, Aspro and Escapades. The agency was appointed after...

Initiative scoops 60m [pounds sterling] business.(Media)(Brief Article)
October 2, 2003... Initiative Media has been appointed to handle Orange's 50m [pounds sterling] and Freeserve's 10m [pounds sterling] UK media business following a European-wide review by the companies' parent France Telecom. The bulk of France Telecom's UK...

BBC launches teen mag through existing titles.(Media)(Brief Article)
October 2, 2003... BBC Magazines has unveiled its latest teen title, to be launched on October 22. Called Dare., the fortnightly lifestyle magazine will be aimed at ten- to 14-year-old girls and will join the BBC's stable of existing teen titles: Top of the Pops...

Teletext.(Digests)(Brief Article)
October 2, 2003... Teletext has has shortlisted I-Level, John Ayling & Associates, Vizeum and Zenith Optimedia for its 6m [pounds sterling] media planning and buying account. Incumbent Manning Gottlieb OMD has not been invited to repitch,

Sky Digital.(Digests)(Brief Article)
October 2, 2003... Sky Digital has reached more than 7 million subscriptions, ahead of its year-end target.

Carat.(Digests)(Brief Article)
October 2, 2003... Carat has published a one-off magazine called Roost, which will be mailed to key clients and go on sale on newsstands. It will examine media issues relating to the home and aims to demonstrate the agency's creative thinking.

The media industry.(Digests)(Brief Article)
October 2, 2003... The media industry is planning to set up a Branded Content Marketing Association to represent the interests of those involved in advertiser-funded programming.

Coco-Cola Great Britain.(Digests)(Brief Article)
October 2, 2003... Coco-Cola Great Britain, has unveiled its new Piccadilly Circus sign, claimed to be the UK's largest permanent LED display. The 'intelligent' sign can interact with people on the ground and alter its messages according to the weather.

Capital Radio Group.(Digests)(Brief Article)
October 2, 2003... Capital Radio Group has lined up Johnny Vaughan to take over from Chris Tarrant as breakfast show presenter on 95.8 Capital FM from next spring. The move will end Tarrant's 17-year reign.

Express Newspapers and the Independent News & Media Group are jointly launching the Daily Star Sunday in Ireland.(Digests)(Brief Article)
October 2, 2003... Express Newspapers and the Independent News & Media Group are jointly launching the Daily Star Sunday in Ireland, with an initial print run of 150,000. Express Newspapers is also looking at other markets for its successful Daily Star brand...

Times Newspapers.(Digests)(Brief Article)
October 2, 2003... Times Newspapers has made a deal with mobile network [O.sub.2] to support the latters sponsorship of the England team during the Australian Rugby World Cup. The deal will see a combination of sponsorship and advertising across The Times, The...

Granada Enterprises.(Digests)(Brief Article)
October 2, 2003... Granada Enterprises has struck a deal with Gala Bingo, which is to Sponsor an ITV1 quiz show called I'm the Answer. The deal was negotiated with Unique Communications Sponsorship.

Vodafone.(Digests)(Brief Article)
October 2, 2003... Vodafone has warned the England and Wales Cricket Board that it could terminate its 3m [pounds sterling] sponsorship deal if England tours Zimbabwe next year. Chairman Lord MacLaurin of Knebworth says that the tour would be damaging for both...

The Independent on Sunday.(Digests)(Brief Article)
October 2, 2003... The Independent on Sunday will carry a 64-page colour supplement called Art Nation this weekend, celebrating the work of charity the National Art Collections Fund.

Virgin Radio.(Digests)(Brief Article)
October 2, 2003... Virgin Radio has signed a one-month sponsorship deal with Sky+for the Pete & Geoff Breakfast Show. The deal replaces one with McDonald's.

Freeview finally set to make its mark: after a bumpy start, the news that Freeview has reached a user base of 2 million homes suggests that DTT is finally taking off.(Media Analysis)
October 2, 2003... It could be third time lucky for the digital terrestrial television, after Freeview, launched following the collapse of ITV Digital, reached a user base of about 2 million homes. Included in that figure are 600,000 ITV Digital boxes which...

Want to plan campaigns? Best get your 'I's crossed: although media agencies are rushing to take on extra planning responsibility, there are doubts over whether staff have sufficient experience.(Medial Analysis)
October 2, 2003... O flate, advertisers have increasingly been handling over the responsibility for allocating their communication channel budget to their media agency. A media agency might, liar instance, have to decide how much of its client's budget is focused...

Will Abbey revamp be left in ruins? Abbey National is not only changing its name, it claims it is going to turn the banking world on its head. Such boasts will garner a lot of publicity, but the real task lies in delivering on these promises.(News Analysis)
October 2, 2003... Abbey National's claim last week that it would "turn banking on its head" with an 11m [pounds sterling] revamp was welcomed by some observers as a breath of fresh air, but dismissed by others as meaningless hype. The rebranding of the UK's...

Highland fling comes to the end of its reel: as they close or haemorrhage business to their Southern counterparts, Scottish agencies look an endangered species.(News Analysis)
October 2, 2003... Robbie Burns' poem To a Mouse is a fair account of what has happened to the Scottish advertising industry: "Thou saw the fields laid bare an' waste, an' weary winter comin' fast, an' cozie here' beneath the blast, thou thought to dwell." ...

China's challenge: China has been manufacturing many of the West's consumer goods for years, but Chinese branding rarely makes it onto the products. Now, all that is set to change. But can indigenous companies break out of the command-economy mindset and face down capitalism's marketing elite?
October 2, 2003... Western companies face brand death as China develops an army of its own brands, which can be sold at lower prices around the world. That was the stark warning issued by marketing guru Philip Kotler at last month's Marketing Forum. While...

The torch bearer: Keith Mills has joined the London Olympic bid team--a very public role, especially if the bid fails. But the man behind the Air Miles and Nectar loyalty schemes is unlikely to consider failure as an option. Can his Midas touch help the capital to steal victory after a faltering start?(Profile: Keith Mills)
October 2, 2003... A month ago, when Nectar and Air Miles founder Keith Mills read about the mounting pressure on 2012 Olympic bid chief Barbara Cassani, he was seemingly safe in the knowledge that this was someone else's problem. But following his...

Comic Commission won't spare Morrisons a mauling: Sir Ken may have the all-clear to buy Safeway, but the authorities' inept approach will allow the big three to use all their tricks to spoil his party.(Business)
October 2, 2003... There is something delightfully comic about the takeover battle for Safeway, as though it was being shot in monochrome at Ealing Studios. Sir Ken Morrison, of family firm Wm Morrison, would have been played by someone like Norman...

Pepsi faces up to the challenge.(Diary)(Brief Article)
October 2, 2003... The Diary has a confession: it prefers Pepsi to Coca-Cola. Hardly the most startling of revelations, perhaps akin to supporting Man City over United. The Diary has always seen Pepsi as Coke's irritating little brother, trying to prove to...

House about a new career with the guys at Grey? ...(diary)(Brief Article)
October 2, 2003... "Dear thorteen in the Big Brother hoose, and the hoosemearts are gettin' in a tizzy. Torquen canna find his clean short, like, and Helen's shearkin' with norves. Meanwhile, Big Brother's havin difficulty decidin' howse CV isn't a tissue of...

... But where to draw the line?(diary)(Brief Article)
October 2, 2003... Sticking with Grey London--well, it's autumn, so the colour's apt--the agency seems to have decided that its building should cease to reflect its name. Unable to find the agency's grey, post-war office building last week, the Diary was...

Those of you confused by the Geordie ravings in the Big Brother story above will be heartened to know that you're not the only ones who don't appreciate England's wide diversity of regional accents.(diary)(Brief Article)
October 2, 2003... Those of you confused by the Geordie ravings in the Big Brother story above will be heartened to know that you're not the only ones who don't appreciate England's wide diversity of regional accents. A survey of executives, carried out by...

Kotler offers marketers no real insight ...(Letters)(Brief Article)(Letter to the Editor)
October 2, 2003... You report that "Philip Kotler caused uproar at Marketing Forum with 'TV ads a waste of money' claim" (MW September 25). There was criticism from the audience but for different reasons. Most of us were expecting some interesting new...

... But puts PR on the agenda.(Letters)(Brief Article)(Letter to the Editor)
October 2, 2003... While the PRCA welcomes Philip Kotler's endorsement of "innovative PR-led strategies", it's sweeping of him to dismiss much of "advertising" as a "waste of money". Advertising, like PR, has its place in delivering creative, effective,...

Predictability rant is on time.(Letters)(Brief Article)(Letter to the Editor)
October 2, 2003... There was a Not The Nine O'Clock News sketch where Richard Branson was challenged to go for 24 hours without publicity. Is it possible for Iain Murray to go for three months without his "all research is predictable" rant? He's becoming as...

PoP can be tops for marketing.(Letters)(Brief Article)(Letter to the Editor)
October 2, 2003... Your article "Sense and Sensibility" (MW September 18) highlighted some excellent examples of unusual PoP displays that looked to appeal to consumers' every sense other than just sight. I do agree that these promotions are few and far between....

Delivery options are in the bag.(Letters)(Brief Article)(Letter to the Editor)
October 2, 2003... Having read your article "Deliver us from EU" (MW September 4), I must point out an inaccuracy. The article stared that "Postcomm intends to open up the entire UK market to competition by 2007. In the meantime, Royal Mail will still make...

Marketing needs to take a 'bottom up' approach: marketing guru Philip Kotler's remarks about TV advertising being 'a waste of money' have reopened an old wound. Alan Mitchell rubs in some salt.(Marketing)
October 2, 2003... Speaking at the latest Marketing Forum, marketing sage Philip Korler raised some eyebrows with his dismissive remarks about TV advertising--"a waste of money"--and the need to rethink budgets in favour of other avenues, such as word of mouth...

It's dog eat dogsbody in Trump's TV tournament: reality TV is seen as downmarket, so NBC is trying to introduce a touch of class--using a flamboyant tycoon and some would-be helpmeets.(America)
October 2, 2003... For some time, critics on both sides of the Atlantic have been announcing the death of reality television. An uneventful series of Big Brother or lower viewing figures for Survivor is all it takes for pundits to decide that viewers no longer...