Marketing Week articles from November 2005

Marketing Week archives from November 2005

EC sparks row over plans for funding safe drink ads.(Brief Article)
November 3, 2005... The drinks industry has slammed plans by the European Commission to use taxes on alcohol to finance responsible drinking campaigns. It is understood that the EC will propose the plan in a forthcoming paper on the most effective policies to...

Coke pulls plug on Vanilla as it plans Diet Cherry launch.(Coca-Cola Great Britain discontinues Vanilla Coke and Vanilla Diet Coke)(Brief Article)
November 3, 2005... Coca-Cola GB is axing Vanilla Coke and Vanilla Diet Coke following disappointing sales, just two-and-a-half years after its #5m UK launch. At the time, it was described as Coke's "biggest launch for 20 years". The vanilla variants have not...

Motorola chief slams creative standards of global networks.(Geoffrey Frost )(Brief Article)(Interview)
November 3, 2005... Motorola's marketing chief has hit out at global advertising networks, saying they are too conservative and produce sub-standard creative work. In an exclusive interview with Marketing Week, the mobile phone manufacturer's chief...

New Campaign: Suzuki 4x4 Grand Vitara.(Suzuki Automobiles launches ad campaign for its 4x4 Grand Vitara model)(Brief Article)
November 3, 2005... Suzuki Automobiles is launching its first global television ad campaign for its flagship 4x4 Grand Vitara model. The campaign breaks this week in Australia and New Zealand before being rolled out across Europe and the US. It will break in...

MG Rover chief lands top UK job at Harley-Davidson.(appointment of Paul Stroud )(Brief Article)
November 3, 2005... Former MG Rover European marketing chief Paul Stroud has joined Harley- Davidson as UK managing director. He takes over from Mike Kennedy, who is moving to the company's US division. Stroud, who was promoted from UK commercial director to...

Tourism Ireland promotes GB chief amid restructure.(appointment of Simon Gregory and Joe Byrne )(Brief Article)
November 3, 2005... Tourism Ireland has appointed head of Great Britain Simon Gregory to one of its most senior marketing positions in Dublin as it prepares for the launch of its new global advertising campaign. Gregory, a former bmi marketing director who...

Flash launches Ultimate range to fight Cillit Bang.(Procter & Gamble Co. launches Flash Ultimate)(Brief Article)
November 3, 2005... Procter & Gamble (P&G) is preparing to take on rival Reckitt Benckiser's Cillit Bang range, with the launch of a new "tough cleaning" range called Flash Ultimate. P&G will position the range, which will include disposable cleaning...

RHM strengthens marketing staff.(Ranks Hovis McDougall PLC)(Brief Article)
November 3, 2005... RHM, the owner of Hovis and Mr Kipling, has made a raft of marketing appointments at group and brand level in an effort to boost innovation and growth. The Culinary Brands division, which includes names such as Sharwood's, Bisto and...

Coca-Cola revamps Schweppes with spirit-measure lids.(Brief Article)
November 3, 2005... Mixer brand Schweppes will undergo a major relaunch next year, with new packaging that will see the bottle caps double up as a measure for spirits. The changes to the range, which includes ginger ale, tonic water and bitter lemon, will...

IN BRIEF: Marketing Week and Rachel Thompson.(Correction Notice)
November 3, 2005... Marketing Week would like to point out that Rachel Thompson is Flymo brand manager for consumer outdoor products outside North America and not head of marketing services for outdoor products at Electrolux, as reported (MW September 25)....

IN BRIEF: Accantia put up for sale.(Duke Street Capital to buy)(Brief Article)
November 3, 2005... Accantia, the owner of the Simple and Lil-lets brands, has been put up for sale by private equity group Duke Street Capital for #300m. Investment bank Citigroup has been appointed to sell the company, which was bought by Duke Street last year...

IN BRIEF: BAA planned job cuts.(Brief Article)
November 3, 2005... BAA says that planned job cuts will not significantly affect its marketing department. Some 700 jobs will go as part of a cost-cutting drive at the company. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Challenging the government ban on political advertising.(Brief Article)
November 3, 2005... Animal Defenders International, an animal rights group, is challenging the government ban on political advertising that has seen charities such as Make Poverty History banned from advertising on television. The case will be heard next year....

IN BRIEF: Kraft Foods launch Terry's Caramel Bite.(Brief Article)
November 3, 2005... Kraft Foods is launching Terry's Caramel Bite this month. The twin bar, which consists of milk chocolate, cereal, biscuit and caramel, is to be positioned as an indulgence product. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: MyTravel to close 110 outlets.(Brief Article)
November 3, 2005... MyTravel, the package holiday company, is to close 110 of its high street Going Places outlets. There are over 600 Going Places travel agents and the company says it aims to have a more manageable portfolio of 500 and that staff will be...

IN BRIEF: Virgin Mobile.(appointment of Richard Huntingford)(Brief Article)
November 3, 2005... Virgin Mobile has appointed Chrysalis Group chief executive Richard Huntingford as a non-executive director. Huntingford has been chief executive of Chrysalis since 2000. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: IPC Media.(appointment of Jackie Newcombe at IPC Southbank and Wallpaper)(Brief Article)
November 3, 2005... IPC Media has appointed Jackie Newcombe as managing director of IPC Southbank and Wallpaper. She is currently publishing director of Marie Claire. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Uniq Prepared Foods.(appointment of Hamish Renton)(Brief Article)
November 3, 2005... Uniq Prepared Foods, the chilled foods company, has handed the role of managing director of desserts to Hamish Renton. He was previously commercial director at Uniq, and before that was head of own-brand, health and diet at Tesco. ...

IN BRIEF: I-level.(appointment of Adam Freeman at Generator)(Brief Article)
November 3, 2005... I-level, the specialist digital advertising agency, has appointed Guardian Unlimited commercial director Adam Freeman as managing director of its spin-off digital consultancy division, Generator. Copyright: Centaur Communications Ltd. and...

IN BRIEF: Nokia.(appointment of Jenny Williams )(Brief Article)
November 3, 2005... Nokia has appointed Masterfoods marketer Jenny Williams as global head of advertising as the mobile phone company relocates the majority of its marketing team from Helsinki to the UK. Williams headed the Snickers brand at Masterfoods. ...

IN BRIEF: Financial Times.(appointment of Frances Brindle )(Brief Article)
November 3, 2005... The Financial Times has named Frances Brindle as its marketing director for Europe, the Middle East and Africa, and Adrian Clarke as European publisher. Brindle, who joins in January, has held several senior marketing positions, including...

Innocent unveils prototype bottle that will decompose.(Brief Article)
November 3, 2005... Innocent Drinks has created a prototype for the 100 per cent compostible bottle, part of its plan to become a completely sustainable company. The ethical drinks company has no timescale for the launch of the new bottle, which is made of...

Fairy plans #5m fabric conditioner launch.(Brief Article)
November 3, 2005... Procter & Gamble is investing #5m in the launch of a Fairy-branded fabric conditioner in a bid to win share from the market leader, Unilever-owned Comfort. The softener, which will be launched in January, is expected to build on the...

IPA Survey: How optimistic are marketers?(Brief Article)
November 3, 2005... UK marketers are more optimistic about their own company's prospects than they are for their industries as a whole, according to the Institute of Practitioners in Advertising's (IPA) latest Bellwether report. The quarterly report shows...

Allied gives Kingsmill Gold a #3m premium makeover.(Allied Bakeries Ltd.)(Brief Article)
November 3, 2005... Allied Bakeries is launching a major revamp of its flagship bakery brand Kingsmill, starting on November 9 with a #3m push of premium range Kingsmill Gold. The revamp will introduce a new look for Kingsmill products and new recipes....

Analysis: Will Telefonica deny O2 the oxygen of publicity?(acquisitions and mergers)
November 3, 2005... O2 has put an end to months of speculation by agreeing a #17.7bn takeover offer from Spanish telecoms giant Telefonica. But rather than breathe new life into the brand, some people believe the mobile operator's new owner may strangle it. ...

ASA rules on Mazda ad - no titillation.(Advertising Standards Authority )(Brief Article)
November 3, 2005... An ad for Mazda featuring lingerie-clad mannequins showing signs of sexual arousal has been cleared by the Advertising Standards Authority (ASA) after it provoked over 400 complaints. Created by JWT, the ad showed a dummy hitch up its...

JD Sports marketing director handed job of reviving Allsports.(Steve White )(Brief Article)
November 3, 2005... JD Sports has handed marketing director Steve White the task of overseeing its Allsports stores, following its #18m purchase of the beleaguered retail chain this week. White has headed marketing for JD Sports shops for more than a year. He...

Food Brands launches soft detox drink.(Food Brands Group Ltd.)(Brief Article)
November 3, 2005... Food Brands Group is launching a range of upmarket functional soft drinks that claim to offer consumers nutritional benefits and "detoxing" properties. Simply Mega will be launched later this month. The non-carbonated soft drinks contain...

Analysis: Vauxhall: The car in front is a Toyota.(General Motors Corp. to be overtaken by Toyota Motor Corp.)
November 3, 2005... General Motors might consider using Mark Twain's famous line "rumours of my demise are greatly exaggerated" as its new strapline. Amid well- publicised financial problems, the once-mighty company is about to be overtaken by Toyota as the...

M&C Saatchi takes bulk of #35m Direct Line from CHI.(Clemmow Hornby Inge)(Brief Article)
November 3, 2005... M&C Saatchi has won a major slice of insurance brand Direct Line's #35m creative account from incumbent Clemmow Hornby Inge (CHI) just a year after it won the account. The business covers Direct Line's brand work, estimated to be worth...

TBWA/Paris set to win lion's share of #500m France Telecom account.(Brief Article)
November 3, 2005... France Telecom is gearing up to make sweeping changes to its #500m pan- European advertising agency roster. TBWA/Paris is believed to be in pole position to pick up the lion's share of the business. Sources say the company is close to...

Rainey Kelly scoops #2m Euro brief for Pulsar brand.(Brief Article)
November 3, 2005... Rainey Kelly Campbell Roalfe/Y&R has scooped the #2m pan-European advertising account for Seiko watch brand Pulsar following a competitive review. It is understood that four undisclosed agencies were also involved in the pitch, which was...

IN BRIEF: 23red creations.(Brief Article)
November 3, 2005... 23red has created a brand book and promotional toolkit to support the Volvo Ocean Race, formerly the Whitbread Round The World Race, which begins in Spain this month. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Clear Marketing Communications appointed.(Brief Article)
November 3, 2005... Clear Marketing Communications has been appointed by Harry Ramsden's to relaunch the fish and chip restaurant chain brand in the UK. The agency will create an advertising and promotional campaign. Copyright: Centaur Communications Ltd....

IN BRIEF: Brylcreem appoints Meme.(Brief Article)
November 3, 2005... Brylcreem, the Sara Lee-owned haircare brand, has appointed Meme as its digital agency. Meme, part of WCRS Group, was handed the business after a four-way pitch. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Ferrero adds CHI to roster.(Clemmow Hornby Inge )(Brief Article)
November 3, 2005... Ferrero UK has added Clemmow Hornby Inge to its roster to work on Kinder Bueno. The agency will develop a campaign for for next year. WCRS has been given additional responsibility for Ferrero Rocher, which was previously handled in house. ...

IN BRIEF: COI shortlist.(COI Communications teams 5 agencies for anti-smoking drive)(Brief Article)
November 3, 2005... COI Communications has shortlisted five teams of agencies for the Department of Health's #25m anti-smoking drive. They are Abbott Mead Vickers.BBDO with PHD and Craik Jones; BBH with Manning Gottlieb OMD and WWAV Rapp Collins; MCBD with...

C&W hands WCRS #15m Bulldog Communications.(Brief Article)
November 3, 2005... WCRS has won the #15m advertising account for Bulldog Communications, the Cable & Wireless-owned telecoms company. The agency has been working for Bulldog on a project basis for almost a year and has now been handed the retained business...

British Library picks Masius to push new business facility.(Brief Article)
November 3, 2005... The British Library has appointed Masius to promote a new facility designed to help entrepreneurs and small businesses develop and market new products. It is the first time the library has appointed an advertising agency to promote its...

FSA hunts agency for #3m business.(Financial Services Authority )(Brief Article)
November 3, 2005... The Financial Services Authority (FSA) is seeking an agency to handle the #3m advertising account for the recruitment side of its business. JWT holds the brief, but its contract runs out in March next year. The agency has been invited to...

Black Cat heads resurface to form integrated agency.(called Burn)(Brief Article)
November 3, 2005... Two former board directors of Black Cat, one of the UK's largest independent below-the-line agencies before its sale to the WPP Group in 2003, have launched an integrated agency called Burn. Julie Cheetham, the former managing partner,...

Punjana picks Big to front #1m UK launch.(Brief Article)
November 3, 2005... Tea brand Punjana has appointed Big Communication to handle its #1m advertising account ahead of its launch on the UK mainland. The Leicester-based agency will also handle the marketing and advertising for the Thompson Family Teas-owned...

Analysis: Will Vauxhall's collective thinking pay dividends?(Vauxhall Motors Ltd.)
November 3, 2005... Vauxhall's decision to use four people with no advertising experience to create a cinema campaign (MW last week) represents a "new way of thinking", according to marketing experts. The General Motors-owned marque set up the VX Collective...

IN BRIEF: Clear Channel Outdoor global campaign.(on AIDS awareness)(Brief Article)
November 3, 2005... Clear Channel Outdoor has launched a global campaign on behalf of Unicef to raise awareness of the impact of HIV/Aids on children. It has donated outdoor sites in 50 countries. The campaign, created by South African agency Bester Burke, was...

IN BRIEF: Lurpak to sponsor programme strand.(Brief Article)
November 3, 2005... Lurpak is to sponsor a programme strand on UKTV Food for six months in a deal negotiated by Carat and IDS. Shows in the strand include The Naked Chef and Food Heroes. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Number one station in London.(Heart 106.2 FM)(Brief Article)
November 3, 2005... Heart 106.2 FM, the Chrysalis Radio Group-owned station, has become the number one station in London with a weekly reach of 1.9 million and a 6.4 per cent share of listening, according to Rajar figures for the third quarter of 2005. ...

IN BRIEF: Barclays and Cooper Parry end dispute.(Brief Article)
November 3, 2005... Barclays and East Midlands accountancy firm Cooper Parry have ended their dispute over the advertising strapline 'Now there's a thought' after reaching an out-of-court settlement ahead of a court date that was set for December. ...

IN BRIEF: Fourth agency to be shortlisted.(Brief Article)
November 3, 2005... Mediaedge:CIA is the fourth agency to be shortlisted to pitch for Aviva's Norwich Union and RAC #64m combined media planning and buying account. OMD, and incumbents Brand Connection and Vizeum, will also pitch. Copyright: Centaur...

IN BRIEF: Carat chosen.(Abbey and Cahoot)(Brief Article)
November 3, 2005... Carat has been chosen to handle the #25m Abbey and Cahoot media planning and buying account. It pitched against incumbent MindShare, OMD and Universal McCann for the one-year contract. Copyright: Centaur Communications Ltd. and licensors

'Softly, softly' urges Ofcom on product placement rules.(Brief Article)
November 3, 2005... Ofcom is believed to be favouring a "softly, softly" approach to reforming rules regulating product placement, following talks held ahead of a consultation earmarked for later this year. The move has been welcomed by the television...

Vodafone calls an end to T4 flagship sponsorship.(Vodafone Group PLC, Channel 4 Television Co.)(Brief Article)
November 3, 2005... Vodafone has decided to axe its flagship #3m-a-year television sponsorship of Channel 4's T4 youth-related programming strand at the end of its contract. The mobile phone giant signed up to sponsor T4 with its Vodafone Live! service at...

HMV signs up EMAP to drive shoppers into its UK stores.(Brief Article)
November 3, 2005... HMV is building on its "Top Dog" campaign to entice more customers to do their Christmas shopping in its UK stores. The music and entertainment retailer has signed an exclusive deal with EMAP to distribute 1.2 million Christmas catalogues...

Comprehensive school launches marketing agency.(Denefield School launches Inschool Media )(Brief Article)
November 3, 2005... A comprehensive school is hoping to team up with brands such as Adidas and Orange after setting up its own marketing services agency. The company is part of a project aimed at encouraging enterprise among students and generating income for...

US beauty firm takes #1m step into the UK.(Science and Nature )(Feathers Brooksbank )(Brief Article)
November 3, 2005... Health and beauty company Science & Nature has picked Feathers Brooksbank to handle its #1m media account ahead of its UK launch. The company is planning to launch its Nutural One Step skincare product in the UK in early November. It will...

Analysis: Ex-WPP boss embraces Aegis' media diversity.(Mainardo de Nardis)
November 3, 2005... Mainardo de Nardis, Aegis Media's incoming chief executive, speaks frankly of his enthusiasm about running a public limited company despite frantic speculation surrounding a takeover bid for parent group Aegis. De Nardis, who arrives from...

City AM signs new distribution deals in circulation campaign.(Brief Article)
November 3, 2005... Free newspaper City AM has struck deals with banks and businesses to be distributed inside company offices, as it attempts to increase its circulation. The freesheet, which was launched in September and targets the City of London, is...

Children's garden tools to encourage green attitudes.(television programs made for children to make them aware of environment and gardening)(Brief Article)
November 3, 2005... A range of gardening tools and products for children will be launched next year on the back of BBC cartoon Gordon the Garden Gnome. The range aims to encourage children to learn about gardening and how to be ecologically sound. The...

Conde Nast launches London edition of US traders' magazine.(Brief Article)
November 3, 2005... Trader Monthly, a New York-based financial and lifestyle magazine, was launched in London this week with the backing of Conde Nast International. The publication, which targets City traders and hedge-fund managers with a combination of...

Survey suggests brands and public likely to welcome.eu.(Brief Article)
November 3, 2005... New research from Web-hosting and domain-name registration portal Hostway shows that UK companies are keen to adopt the .eu suffix for their companies and that nearly two-thirds (64 per cent) believe the new domain name will be important to...

New Web job portal will 'read' jobseekers' CVs.(New9to5.com)(Brief Article)
November 3, 2005... A new online job portal launches this week, called New9to5.com, which hopes to shake up the sector by providing jobseekers with more precise matches. New9to5.com has been set up by Dan Brassington along with co-founder Michelle Mackay....

Tiscali runs Comet Xmas promotion.(Brief Article)
November 3, 2005... Internet service provider Tiscali is launching a Christmas promotion next week in Comet stores across the UK, in a tie-up with LoveFilm. It is also extending its relationship with WH Smith. When Comet customers sign up for Tiscali...

Letter: The time has come to put the CAP on viral ads.(Letter to the Editor)
November 3, 2005... Martin Croft's news story ("ASA investigates 'violent' Mortal Kombat viral ad", MW October 6) highlights the current confusion surrounding viral advertising and whether it should fall under the regulatory remit of the Advertising Standards...

Letter: Inequality is the rule right across the board.(Letter to the Editor)
November 3, 2005... I read with interest your analysis on Neil French's comments and sexism in advertising ("French's outburst triggers fresh debate on sexism", MW October 27). It is worth noting that the trend of few women achieving senior roles is not just...

Letter: Mums are the word for new Sunny D owners.(Letter to the Editor)
November 3, 2005... In a recent Marketing Week article, a "brand expert" criticised the move by Sunny D's new owner to set up a Parents Advisory Group, saying that it shouldn't be used as a replacement for research or as a publicity stunt (MW October 13). ...

Letter: Don't over-estimate the role of the AAR.(Letter to the Editor)
November 3, 2005... Roster reviews are a mammoth task for the Central Office of Information (COI) team involved, so we were puzzled to read your report that for direct and relationship marketing agencies, "the process was conducted by the AAR" (MW October 13)....

Letter: When the reader's viewpoint is positive.(Letter to the Editor)
November 3, 2005... The Interactive Viewpoints supplement (MW October) is one of the best supplements I have ever come across. Very interesting articles from top level individuals. Paul Richards, Director, media analyst, Numis Securities, London EC2 ...

Letter: Audi oversteers in quest for brand awareness.(Letter to the Editor)
November 3, 2005... Gary Savage was not wrong when he said that Audi's new channel will "potentially" reach 21 million people. ("Audi move into branded TV braves the sceptics", MW October 27). At present 7.2 million homes are subscribed to the Sky platform,...

Leader: An industry with a choice of chasms.(chief marketing officers)
November 3, 2005... Worldwide marketing services networks are facing a "cliff-edge moment" according to one of the advertising industry's most experienced operators. What Maurice Levy, head of the world's fourth-largest network group, Publicis, had in mind...

Letter: The Air Miles concept was a team effort.(Letter to the Editor)
November 3, 2005... Regarding your profile of Keith Mills and the invention of Air Miles (MW October 13), I would like to say that, for the record, Air Miles was invented by Alan Dellor - the then commercial director of British Caledonian Airways - and the...

Letter: Customer service is falling through the Net.(Letter to the Editor)
November 3, 2005... Robert Dwek's final comment piece (MW October 24) brought to light some concerning issues surrounding online customer service. It is a worry that online shops, such as Amazon, seem to have prioritised company growth to the detriment of...

Cola variants: Spreading cola brands too thin.(Coca-Cola Co. competes with Pepsi-Cola Co.)
November 3, 2005... Over the past 20 years, the battle for supremacy between Coca-Cola and Pepsi has resulted in the launches of numerous brand extensions. In combating decline in the fizzy drinks market, are the cola giants wise to rely on new variants to...

Global deals: The end of the world?
November 3, 2005... The unravelling of part of WPP Group's global arrangement with Samsung, and the recent successes of BBH in securing strategic tie-ups with big brands, have cast doubt over the future of holding company mega-deals. David Benady asks what has...

Media: Sampson must find the strength to make Thinkbox's voice heard.(Justin Sampson)
November 3, 2005... The 'virtual' marketing body for commercial TV has often seemed rather ethereal. Now, with a heavyweight chairman, an office and the prospect of some staff, Thinkbox needs to get moving So Thinkbox, the marketing body for commercial...

Philips' simple, sharing solution may prove to be a digital triumph.
November 3, 2005... MARKETING: Alan Mitchell Philips isn't a brand you would instantly associate with the digital age, but its 'Sense and Simplicity' global brand campaign could change how it is viewed Are you up to speed with the consumer electronics...

Benchmark - Muller: Just desserts for Muller.
November 3, 2005... Now that the yoghurt manufacturer has fended off own-labels and rivals, it is keen to get a life as a snack rather than a dessert. By Caroline Parry UK consumers do lead a Muller life, it seems. The family-owned dairy brand remains the...

History: Muller.(Muller Dairy UK)(Brief Article)
November 3, 2005... * Ludwig Muller made the first Muller yoghurts in 1896 at a small dairy in Bavaria. His grandson, Theo Muller, now runs the company. * When Muller launched in the UK in 1986, Ken Wood, formerly group managing director international, was...

Insight - Mature marketing: And age shall not weary them.(Conservative Party)
November 3, 2005... As an ageing Conservative Party mulls a new direction, research suggests that older consumers may not be as unreceptive to new brands and technology as marketers often assume they are The average age of Conservative Party members is...

Comment: Mums can't be marketers? Just who are they kidding?
November 3, 2005... Ill-judged comments by prominent males should not be allowed to obscure the fact that motherhood and work can co-exist. Sue Farr calls for a balanced debate on what's fairer for the sexes Oh dear! Neil French's unfortunate (and now...

Special Report - Customer Magazines: A brand in the hand.(marketing tool)
November 3, 2005... Customer magazines do affect consumer behaviour, according to a study measuring their success as a marketing tool. They lift sales, boost brand perception and engage readers. By Ian Whiteling Marketers are often accused of creating...

Label-obsessed marketers dig themselves into a hole.
November 3, 2005... LAST WORD: Iain Muray Marian Salzman has killed off the metrosexual in one fell swoop and discovered the happy nappy-changing ubersexual. Let's not poo-poo the work of advertisers You may recall the infamous case of Piltdown Man, but...

Diageo plans shake-up of #1.5bn global agency roster.(Brief Article)
November 10, 2005... Drinks giant Diageo is planning to embark on a massive shake-up of its agency relationship worldwide, in a move that could shrink its existing roster. Diageo spends an estimated $2.6bn (#1.5bn) a year. Insiders suggest that the decision...

Jacob set for top EMEA job at Starcom.(Iain Jacob appointed at Starcom MediaVest )(Brief Article)
November 10, 2005... Starcom MediaVest chief executive Iain Jacob is tipped to replace Mark Cranmer as head of the agency's Europe, Middle East and Africa group. Sources suggest that Jacob has yet to sign the contract, but it is thought that a brief to...

Coke eyes Red Bull with launch of still energy drink.(Coca-Cola GB)(Brief Article)
November 10, 2005... Coca-Cola GB is launching a still sports energy drink next year in yet another attempt to steal a march on Red Bull's market domination in the sector. It has already applied to register the trademark name Voltage in the hope of stealing...