Marketing Week articles from November 2003

Marketing Week archives from November 2003

Can Barclays strike a balance?(This Week)
November 6, 2003... No doubt about it, Barclays group chief executive Matt Barrett is a widely misunderstood man. When grilled by a Treasury Select Committee, he didn't actually say you should never borrow on a credit card (though he doesn't). He merely suggested...

Body Shop picks global marketer: Body Shop appoints former Mothercare marketer to global role as chain suffers dent to sales.(News)(Andy King)(Brief Article)
November 6, 2003... The Body Shop has handed its top global marketing role to former Mothercare marketing chief Andy King. King will take over from Gail Piper, who left the company without a job to go to last summer, after less than a year in the role (MW July...

TUI ditches Britannia airline brand.(News)(Brief Article)
November 6, 2003... Holiday company TUI UK is ditching its Britannia Airways brand after 40 years, and is bringing the charter airline under the aegis of its Thomson Holidays brand. TUI management believes there is much stronger consumer awareness of Thomson...

NTL hatches secret home TV deal with BBC.(News)(Brief Article)
November 6, 2003... NTL Home, the consumer division of cable company NTL has struck a secret deal with BBC Worldwide to offer its Tweenies chidren's programme exclusively to NTL Home's broadband customers. The deal is part of its launch of Broadband Plus,...

Homebase poaches B&Q retail marketer.(News)(Ajay Kavan to join retailer as marketing director)(Brief Article)
November 6, 2003... GUS-owned retailer Homebase has poached Ajay Kavan from rival B&Q as its marketing director following a two-year search. Kavan was responsible for retail and e-commerce marketing at B&Q as director of direct channels. Kavan will join...

KFC appoints ex-Bates director as brand chief.(News)(Matthew Critchley)(Brief Article)
November 6, 2003... KFC has appointed former Bares UK account director Matthew Critchley as brand director following the promotion of KFC marketing manager Simon Wallace to director of retail marketing at sister brand Pizza Hut. Wallace is working across both...

UB appoints cider boss to McVitie's role.(News)(Brief Article)
November 6, 2003... United Biscuits (UB) UK has appointed former Bulmers marketing controller for beer and cider Sarah Heynen as brand director for the McVitie's portfolio. Her appointment comes just a week after it was revealed that former Bulmers group...

P&O refutes claims 'Aurora affair' will damage reputation of brand.(News)(Brief Article)
November 6, 2003... P&O Cruises denies any suggestion that its brand will be damaged by the crisis involving a stomach virus on board its luxury liner Aurora. The ship, which hosted this year's Marketing Forum, is due to dock tomorrow (Thursday) in...

Ford unveils 'free fuel' diesel car incentive.(News)(Brief Article)
November 6, 2003... Ford Motor Company is to offer free fuel for a year to customers who buy a diesel car. The offer is a cross promotion with BP and loyalty scheme Nectar. Purchasers of a Ford diesel car will receive a libel card that entitles them to free...

AXA Sun Life marketing director quits company.(News)(Frank Wilson)(Brief Article)
November 6, 2003... AXA Sun Life is looking for a marketing director, following the resignation of Frank Wilson. Wilson joined AXA in 2000 from Prudential, where he was marketing director (MW November 30, 2000). Wilson's departure comes soon after those...

RB to launch 'bladeless' female razor.(News)(Brief Article)
November 6, 2003... Reckitt Benckiser (RB) is to launch a female shaving line under its Veet brand next year, to compete against recent innovations by industry giants Gillette and Wilkinson Sword. Known as Veer Bladeless Razor, the product is a sharp plastic...

Famous Grouse distiller promotes marketing supremo in restructure.(News)(Brief Article)
November 6, 2003... Scotch whisky distiller Edrington, which manufactures The Famous Grouse, has promoted group sales and marketing director Barrie Jackson to the new role of group strategy director. Jackson will be replaced by Bill Farrar, the managing director...

Home furnishings retailer Ikea is to launch a television, print and poster advertising campaign to support its furniture stores in the approach to Christmas.(News)(Brief Article)
November 6, 2003... Home furnishings retailer Ikea is to launch a television, print and poster advertising campaign to support its furniture stores in the approach to Christmas. Called 'Unlimited Possibilities', the campaign features a couple in a room whose...

CIM marketing chief quits in midst of modernisation.(News)(Brief Article)
November 6, 2003... Chartered Institute of Marketing head of marketing and communications David Wright is leaving the organisation. His departure comes in the wake of a reorganisation at the CIM, spear headed by the new chief executive Peter Fisk. Fisk's...

Churchill boss goes in wake of rejig.(News)(Brief Article)
November 6, 2003... Churchill Insurance marketing director Nigel Bruce is leaving the company after less than a year in the post. His departure follows that of executive director for sales and marketing Andrew Blowers, who left the Royal Bank of Scotland...

Heinz unveils mums' recipes range.(News)(Brief Article)
November 6, 2003... Food giant Heinz is launching a baby food brand called Mum's Own, based on recipes supplied by mothers. It hopes the range will enhance the image of pre-prepared baby food and attract new customers. The jarred baby food range, which goes on...

Masterfoods to launch fruit sweet for adults.(News)(Brief Article)
November 6, 2003... Masterfoods is launching a functional sugar-free sweet called Aqua Drop, which will be marketed as a hydrating, refreshing sweet for adults. It is the first time the company has launched a sweet aimed specifically at adults. Aqua Drop, to...

Lever Faberge in haircare assault.(News)(Brief Article)
November 6, 2003... Lever Faberge is to boost its presence in the haircare market next year with a host of new products under its Sunsilk and Dove brands. Several lines will be added re the Sunsilk brand, each using the easy-to-understand positive descriptions...

ASA examines Rizla ads after rival's allegations.(News)(Brief Article)
November 6, 2003... Imperial Tobacco's Rizla advertising is being scrutinised by the Advertising Standards Authority (ASA), after rival Zig-Zag complained it condones the use of drugs. The complaint swiftly follows the introduction of guidelines by the...

Bmibaby.(Digests)(Brief Article)
November 6, 2003... Bmibaby, bmi's low-cost sister airline, has appointed Bulmers marketing manager David Hedge as head of marketing. He takes up the position left vacant by Sue Underwood in July.

Lloyds TSB.(Digests)(Brief Article)
November 6, 2003... Lloyds TSB has appointed Gordon Ranking as its current accounts director. He moves from Barclays, where he was marketing director of Barclays Private Clients.

Ann Summers.(Digests)(Brief Article)
November 6, 2003... Ann Summers has launched the first outdoor advertising campaign for a vibrator. The 96-sheet poster in London will form part of the company's Rampant Rabbit 'a rabbit is for Life, not just for Christmas' campaign.

Vimto Soft Drinks.(Digests)(appointed Glenn Hudson as general manager )(Brief Article)
November 6, 2003... Vimto Soft Drinks has appointed former Scottish Courage customer marketing director Glenn Hudson as general manager for Vimto Soft Drinks.

The Food Advertising Unit.(Digests)(Brief Article)
November 6, 2003... The Food Advertising Unit has slammed MP Debra Shipley's latest attempt to ban the advertising of 'junk food' to preschool children. Shipley introduced her ten-minute rule bill in July but it was dropped owing to lack of parliamentary time (MW...

Rumblers.(Digests)(Brief Article)
November 6, 2003... Rumblers, the cereal brand owned by Ennis Foods, has launched its first non-cereal product, Rumblers Chips 'N' Dip. The snack comprises tortilla chips and salsa.

Gucci.(Digests)(head designer Tom Ford and chief executive Domenico De Sole are leaving)(Brief Article)
November 6, 2003... Gucci head designer Tom Ford and chief executive Domenico De Sole are leaving the luxury brand that they were credited with saving, after failing to agree new contracts with owner Pinault Printemps Redoute.

Coors Brewers.(Digests)(has discontinued alcoholic lemonade drink Hooch)(Brief Article)
November 6, 2003... Coors Brewers has axed Hooch, the alcoholic lemonade drink launched in 1995, following declining sales.

Britvic Soft Drinks.(Digests)(appointed Jonathan Gatward as brand controller for Robinsons)(Brief Article)
November 6, 2003... Britvic Soft Drinks has appointed Jonathan Gatward as brand controller for Robinsons. He joins from Rank Hovis McDougall, where he was head of marketing for Sharwood's in the Centura Foods division.

Marks & Spencer.(Digests)(announces financial results)(Brief Article)
November 6, 2003... Marks & Spencer has reported a 7.4 per cent increase in pre-tax first-half profits to 311.5m [pounds sterling]. Overall retail sales grew by 4.3 per cent to 3.3bn [pounds sterling], but clothing sales were up by just 2.5 per cent.

Abbey.(Digests)(Brief Article)
November 6, 2003... Abbey has appointed Richard Field as director of general insurance, reporting to customer propositions director Angus Porter. He will be responsible for the marketing and design of insurance products, which are typically outsourced from other...

Insight 2003.(Digests)(Brief Article)
November 6, 2003... Insight 2003, the two-day exhibition that caters for buyers and users of market research, opens its doors at Olympia 2, London, on November 25. Insight, formerly known as the Research Show, is backed by the Market Research Society and Marketing...

Interbrew drops Mother as BBH wins 14m [pounds sterling] brief.(Agencies)(Brief Article)
November 6, 2003... Interbrew UK has dropped Mother from its 14.35m [pounds sterling] advertising roster following an agency review called this summer (MW July 31). The agency was appointed to the 9m [pounds sterling] advertising business for Castlemaine XXXX last...

DCH picks up 2m [pounds sterling] Warner Holidays deal.(Agencies)(Doner Cardwell Hawkins)(Brief Article)
November 6, 2003... Warner Holidays has awarded its 2m [pounds sterling] advertising business to Doner Cardwell Hawkins (DCH). The appointment was made by sales and marketing director Julie Gould. The business moves from Senior King Communications. The...

HHCL/Red Cell beats JWT to 3m [pounds sterling] Government disability campaign.(Agencies)(Brief Article)
November 6, 2003... The Government has appointed HHCL/Red Cell to create a 3m [pounds sterling] advertising campaign aimed at challenging disability discrimination, following a two-way pitch against J Walter Thompson. HHCL/Red Cell pitched in partnership with...

VisitBritain to create 6m [pounds sterling]-a-year agency roster for domestic and overseas marketing.(Agencies)(Brief Article)
November 6, 2003... VisitBritain is to create its first roster of advertising agencies to handle marketing of the UK overseas and to promote England domestically. The body, formerly called the British Tourist Authority, expects to appoint up to three agencies...

BMP wins 12m [pounds sterling] 'Saga rival' task.(Agencies)(Brief Article)
November 6, 2003... Age Concern England has appointed BMP DDB to work on a 12m [pounds sterling] advertising campaign for a new commercial venture for the over-50s that will rival Saga. The review was handled by the AAR and Age Concern communications and...

Twinings starts agency trawl for tea business.(Agencies)(is looking for an advertising agency )(Brief Article)
November 6, 2003... Twinings is looking for an agency toe its tea business as part of a review of the brand's advertising strategy and spend. The company is understood to be keen to raise the profile of its hot beverages, which also include Options and...

HHCL/Red Cell.(Digests)(likely to lose Ambrosia business following its sale by Unilever Bestfoods to Premier Foods)(Brief Article)
November 6, 2003... HHCL/Red Cell is likely to lose the Ambrosia business following its sale by Unilever Bestfoods to Premier Foods. Premier's roster agency, Delaney Lund Knox Warren, previously handled the Ambrosia account before it moved to HHCL.

BMP DDB.(Digests)(has won the 2m [pounds sterling] advertising business for Anheuser-Busch Entertainment)(Brief Article)
November 6, 2003... BMP DDB has won the 2m [pounds sterling] advertising business for Anheuser-Busch Entertainment, which includes the SeaWorld and Busch Gardens attractions. The campaign, which will include television advertising, aims to raise awareness of the...

Abbott Mead Vickers.BBDO.(Digests)(appointed George Bryant as head of planning)(Brief Article)
November 6, 2003... Abbott Mead Vickers.BBDO has appointed Mother's George Bryant as head of planning.

TBWA/London.(Digests)(created ad to promote mobile operator 3's video calling service)(Brief Article)
November 6, 2003... TBWA/London has created an ad to promote mobile operator 3's video calling service. The ad aims to push the benefits of video calling by showing that 3 lets you be in two places at once. Media is handled by MindShare.

Kazoo Communications.(Digests)(appointed by Sony UK to handle a consumer campaign for its integrated digital TV portfolio)(Brief Article)
November 6, 2003... Kazoo Communications, the brand consultancy, has been appointed by Sony UK to handle a consumer campaign for its integrated digital TV portfolio. It pitched against two undisclosed agencies.

Fenix.(Digests)(has created a press campaign for Debenhams and luggage retailer Tripp Luggage)(Brief Article)
November 6, 2003... Fenix, the below-the-line ad agency, has created a press campaign for Debenhams and luggage retailer Tripp Luggage. It is the first time either company has used duel-branded advertising.

Masius.(Digests)(Brief Article)
November 6, 2003... Masius has created the first integrated advertising campaign for the Interactive Advertising Bureau. The campaign uses print and direct mail, and will promote the benefits of online advertising.

WWAV Rapp Collins.(Digests)(created a direct marketing campaign for pet charity The Blue Cross)(Brief Article)
November 6, 2003... WWAV Rapp Collins has created a direct marketing campaign for pet charity The Blue Cross. The Old Age Pets Appeal pack will be sent cold to 48,000 people as well as the charity's 130,000 existing donors.

TBWA/GGT.(Digests)(has created Prudential's first consumer e-mail marketing campaign)(Brief Article)
November 6, 2003... TBWA/GGT has created Prudential's first consumer e-mail marketing campaign. The ad will be sent to people who have responded to its Plan from the Pru campaign or recently requested a quote.

Fishburn Hedges.(Digests)(appointed by charity Friends of the Elderly to update its brand identity)(Brief Article)
November 6, 2003... Fishburn Hedges has been appointed by charity Friends of the Elderly to update its brand identity.

The National Football League.(Digests)(Brief Article)
November 6, 2003... The National Football League has appointed B'lowfish to create a 1m [pounds sterling] marketing campaign for next year's Superbowl tournament, to be aired on Five and Sky Sports on February 1. Frontline Media will handle media planning and...

Poulter Partners.(Digests; Kumala Western Wines campaign)(Brief Article)
November 6, 2003... Poulter Partners has created a press campaign for Kumala Western Wines, promoting the Reserve brand. The campaign uses the strapline 'From the top drawer'.

Heineken to become UK Olympic sponsor.(Media)(Brief Article)
November 6, 2003... Beer giant Heineken is poised to sign up as an official sponsor of the British Olympic Association (BOA). In what industry sources are calling an unusual move for a non-domestic beer brand, Heineken UK is expected to join brands such as...

Universal wins Autoglass media brief.(Media)(Brief Article)
November 6, 2003... Windscreen repair outfit Autoglass has handed its 2.4m [pounds sterling] media planning and buying account to Universal McCann. The account was previously held by Pure Media, the media division of Chime Advertising and Marketing Services, which...

Thomson Holidays signs up again for 2.5m [pounds sterling] Spurs sponsorship deal.(Media)(Brief Article)
November 6, 2003... Thomson Holidays is to extend its 2.5m [pounds sterling] a year sponsorship deal with Premiership football club Tottenham Hotspur. The deal represents a significant coup for the North London club, after Manchester City signed rival travel...

Mirror Group appoints ex-IPC Southbank ad director to run national sales operation.(Media)(Brief Article)
November 6, 2003... Mirror Group Newspapers (MGN) has appointed former IPC ad chief Clare Dove as director of advertising. Dove was previously group advertisement director of IPC Southbank, with responsibility for 17 titles, including Marie Claire and Homes &...

Vizeum wins 6m [pounds sterling] Teletext business.(Media)(Brief Article)
November 6, 2003... Teletext, the on-screen information group, has appointed Vizeum to handle its 6m [pounds sterling] media planning and buying business. The agency won after a four way pitch against Zenith Optimedia, John Ayling & Associates and I-Level....

SP Holdings appoints chief operating officer.(Media)(Stephen Hayward)(Brief Article)
November 6, 2003... Marketing and sponsorship agency SP Holdings has appointed ex-Coca-Cola sponsorship chief Stephen Hayward as chief operating officer. Hayward was previously senior vice-president for international marketing at CIC Video International,...

BSkyB.(Digests)(faces shareholder backlash after naming James Murdoch its chief executive)(Brief Article)
November 6, 2003... BSkyB is facing a shareholder backlash after naming James Murdoch, the son of group chairman Rupert Murdoch, as its chief executive.

The Media Shop.(Digests)(Brief Article)
November 6, 2003... The Media Shop has been appointed to handle Kwik-Fit Insurance's 100,000 [pounds sterling] media business after a four-way pitch against Feather Brooksbank, Spirit Media Scotland and Media Vision.

Martell Cognac.(Digests)(to end its 11-year sponsorship of the Grand National horse race)(Brief Article)
November 6, 2003... Martell Cognac is to end its 11-year sponsorship of the Grand National horse race next year. The race is searching for a replacement sponsor from 2005.

Rajar.(Digests)(Brief Article)
November 6, 2003... Rajar, the Radio Joint Audience Research, has announced that managing director Jane O'Hara is leaving the company at the end of December after three-and-half years. She is raking a career break.

GWR Group.(Digests)(appointed Kate Simon as customer and listener relationship manager)(Brief Article)
November 6, 2003... GWR Group, the owner of Classic FM, has appointed Kate Simon as customer and listener relationship manager.

Odeon.(Digests)(Brief Article)
November 6, 2003... Odeon is teaming up with Fuller's London Pride to broadcast the England World Cup rugby matches live at its Leicester Square cinema, starting with the quarter-final this Sunday. London Pride will be available at the venue.

The British Horseracing Board and Sunday Telegraph Magazine.(Digests)(Brief Article)
November 6, 2003... The British Horseracing Board and Sunday Telegraph Magazine have teamed up to produce a 16-page sponsored section on November 16. The section will feature pictures from the Telegraph's Racing Spirit Photography Challenge.

Masterfoods USA.(Digests)(is consolidating its $350m media planning and buying account)(Brief Article)
November 6, 2003... Masterfoods USA is consolidating its $350m (208m [pounds sterling]) media planning and buying account.

Virgin Radio.(Digests)(has joined forces with the Digital Radio Development Bureau to give away a DAB digital radio every hour for four weeks)(Brief Article)
November 6, 2003... Virgin Radio has joined forces with the Digital Radio Development Bureau (DRDB) re give away a DAB digital radio every hour for four weeks, starting from November 10. Electrical retailers Comet, Currys and Dixons are supporting the campaign.

Independent News & Media.(Digests)(Brief Article)
November 6, 2003... Independent News & Media is to roll out its compact-sized version of The Independent to the Meridian television region from November 10. The newspaper, trialled in London during the past month, launched in the Granada region last week.

The Independent Television Commission and Ofcom.(Digests)(Brief Article)
November 6, 2003... The Independent Television Commission and Ofcom will publish the conclusion of the joint consultation on TV airtime sales rules in early December. The closing date for submissions is November 14.

TalkSport.(Digests)(Brief Article)
November 6, 2003... TalkSport has signed a sponsorship deal with Vauxhall Vans for its Saturday afternoon Premiership football coverage. It is the first time the coverage has been sponsored.

The Guardian.(Digests)(Brief Article)
November 6, 2003... The Guardian is to sponsor political activist, author and film-maker Michael Moore's UK tour supporting his book Dude, Where's My Country?

The Mail fights to stay Sunday best: while it remains the market leader, The Mail on Sunday faces a resurgent Sunday Express. Can its new boss fight off the challenge?(Media Analysis)
November 6, 2003... The ramifications of a boardroom bloodbath at The Mail on Sunday (MoS) resulted in the abrupt exit of lung-standing managing director Mike Ironside last week (MW last week). His departure follows that of advertising director Sue Dear in June...

Stop turning a blind eye to iTV advertising: advertisers and consumers, who are increasingly embracing digital TV, are being let down by an ad industry unaware of its failings.(Comment)
November 6, 2003... Not so long ago, creative directors from top UK advertising agencies took part in a poll at the Cannes Advertising Festival. The question they were asked was: "What Impact will digitalisation have upon your craft?" The overwhelming majority...

Proof we can exceed the bog-standard.(Letters)(Brief Article)(Letter to the Editor)
November 6, 2003... I've always enjoyed Iain Murray's column and was delighted that his first advertising deconstruction (MW October 23) featured American Airlines' current campaign. However, what Murray sees as a small advantage in the extra legroom we have...

When the house brings you down.(Letters)(Brief Article)(Letter to the Editor)
November 6, 2003... George Pitcher (MW October 16) is right about top-end property operators being off target with their current advertising campaigns. Indeed, the whole of the market seems to be getting its marketing wrong. Nowhere is this more obvious than in...

Time to stop the target practice.(Letters)(Letter to the Editor)
November 6, 2003... Having worked in direct marketing for 15 years, I'm now seriously wondering whether the most economically viable, productive and sensible path might be to outlaw all except permission-based DM in future. Our industry has shown that on the...

Consumers may not play ball with new ad watchdog: one woman's crusade for tougher TV advertising rules could scupper Ofcom's plans for a self-regulatory system to police broadcast ads.(Media)
November 6, 2003... As advertisers, agencies and television companies lock horns over the laissez-Faire terms of the Carlton-Granada merger, it's good to see they can agree on something. Rarely has there been such an outpouring of applause as there was last...

Barclays banks on its past popularity: Barclays has consolidated its advertising, including Barclaycard, into BBH. Yet despite the move, recent bad press and criticisms of 'Fluent in finance', the bank claims it will not change its marketing strategy.(News Analysis)
November 6, 2003... Barclaycard's decision to move its advertising account out of BMP DDB, the agency that created the famous Rowan Atkinson Richard Latham campaign of the early Nineties, marks the end of an era (MW last week). The move, which finally...

Fanta risks diluting its core brand values: Coca-Cola is planning yet another Fanta variant--Apple Splash--even though rival Tango has seen fit to prune its range.(News Analysis)
November 6, 2003... The biggest surprise about Coca-Cola's decision to launch an apple version of Fanta in the UK is that it has taken the soft drinks giant so long, according to some observers. Others believe that Coke risks watering down the Fanta range with the...

Bars and stripes: Cadbury's acquisition of Adams this year saw the company become the global leader in the confectionery market. Despite this, Cadbury has put its plans to conquer the American market on the back-burner and announced a cost-cutting programme aimed at consolidating its regional strengths.(Cover Story)
November 6, 2003... For chocolate lovers, Cadbury's Dairy" Milk falls into the sheer indulgence category. However, while the product is recognised as the quintessential silky milk chocolate brand in the UK, owner Cadbury Schweppes is finding the path co becoming a...

Having a stab at entering into the Hallowe'en spirit.(diary)(Brief Article)
November 6, 2003... Hallowe'en comes but once a year, and with it brings teenagers threatening to let down the tyres of the Diary's Austin Allegro if it doesn't give them the requisite reward for wearing a "Scream" mask stolen from the local news agents. The...

Show the man mucho rispetto.(diary)(Brief Article)
November 6, 2003... Far be it from the Diary to question P&G supremo Alan Lafley's judgement, but does he really know what he's getting himself into mixing it with Unilever? Lafley no doubt believes that when his company contests Unilever's claims about...

Sticking with the obvious choice.(diary)(Brief Article)
November 6, 2003... It's bonfire night tonight (date at the bottom of the page notwithstanding), which is serendipitous, as it falls in the middle of National Toffee Week. As every child knows, fire and tofee go together like bogeys and fingers, so the...

Royal Mail to be knocked from pillar box to post: striking Royal Mail staff may have more than just a backlog of undelivered mail to contend with in the aftermath of their industrial action.(Business)
November 6, 2003... There was some natural-history research released recently which demonstrated that the reputation of lemmings for hurling themselves off cliffs was unfounded. So now we need another paradigmatic breed to represent the urge to commit mass...

Getting between the breaks: as consumers become more adept at avoiding TV ads, marketers are looking to advertiser-funded programming as a way to get beneath viewers' radar.(Factfile)
November 6, 2003... In a taxing economic climate, marketers need to do all they can to ensure that their activities deliver maximum results. This increasingly means looking beyond the usual choices and breaking into new activities where a little more creativity...

Bored by baubles? We've all come away from exhibitions with a pocketful of branded pens and assorted promotional items, but do they actually achieve anything for the companies that hand them out?(Special report: conferences & exhibitions)
November 6, 2003... Sadly, few hard facts exist as to the efficacy of the corporate giveaway. But if research conducted by exhibition organiser George P Johnson (GPJ) at a recent IBM presentation is anything to go by, companies need to think long and hard about...

A brand idea: few would dispute the importance of getting branding right at events, but this means more than an attractive logo and catchy name. Event owners must deliver on their promises.(Special report: conferences & exhibitions)
November 6, 2003... They say beauty is in the eye of the beholder. They also say beauty is only skin deep. Both sentiments should be taken into account when planning an event. The look and feel should have immediate appeal to the people it is targeting. But, if an...