Marketing Week articles from May 2006

Marketing Week archives from May 2006

Client conflict forces McCann to drop #350m Reckitt pitch.(Brief article)
May 4, 2006... InterPublic Group-owned McCann Erickson has been forced to step down from Reckitt Benckiser's #350m global advertising pitch, following a major row over client conflict with FCB Worldwide. The sister agency FCB handles rival household...

Marketing spend block for 'in intensive care' Capital.(rebranded from 95.8 Capital FM to Capital Radio)(Brief article)
May 4, 2006... GCap's flagship London station Capital Radio is in "intensive care", according to chief executive Ralph Bernard, and the company has no plans to give the station any significant marketing support until the station sounds "considerably...

Glasses Direct drafts in London 2012 Magliano to boost brand.(online retailer Glasses Direct)(Brief article)
May 4, 2006... David Magliano, the former London 2012 Olympics marketing director, has joined the online retailer Glasses Direct to advise the company on its marketing strategy and brand image. The online retailer is embroiled in potential litigation...

New product: Jim Jam & Sunny.(pre school toys)(Brief article)
May 4, 2006... Toy manufacturer Vivid Imaginations will roll out a new brand of pre- school toys next year under the pre-school brand Jim Jam & Sunny. Entertainment Rights (ER) has handed the UK master toy licence and global manufacturing rights for its...

Ex-Kingsmill chief in unfair dismissal row.(Allied Bakeries Ltd.'s Jo Sykes)(Brief article)
May 4, 2006... Former Allied Bakeries (AB) marketing director Jo Sykes, who was responsible for the Kingsmill brand, is taking her ex-employer to an Unfair Dismissal Tribunal after she was ousted earlier this year. It is understood that legal proceedings have...

Npower plans 'Whodunnit' rerun after ASA swats BG.(Advertising Standards Authority, Centrica PLC)(Brief article)
May 4, 2006... Energy company npower is to repeat a series of press ads after British Gas failed in its bid to get the Advertising Standards Authority (ASA) to uphold a complaint about the executions' content. It is understood that British Gas...

Burger King UK marketing chief poised for US return.(company seeking a senior marketer)(Brief article)
May 4, 2006... Burger King is seeking a senior marketer to join its UK team. It is thought that Dawn Foster, the current marketing director, is returning to the US after a year in the role. The fast-food chain brought Foster in last May after former UK...

Which? calls Ofcom kids TV ad curbs 'total sham'.(Ofcom's proposals to restrict or ban ads for unhealthy food during children's television )(Brief article)
May 4, 2006... Consumer lobby group Which? has slammed Ofcom's proposals to restrict or ban ads for unhealthy food during children's television as a "total sham". The group criticised the proposals as it launched research that shows children watch...

Bacardi-Martini in drink launch U-turn.(fruit flavoured cream-based drink)(Brief article)
May 4, 2006... By Sonoo Singh Bacardi-Martini is to axe its fruit flavoured cream-based drink, Kalyr, ahead of a national roll-out and two years after a test launch. The launch, which was first tested in Northern Ireland in 2004 (MW April 22, 2004),...

Vodafone sells old stock on eBay.(retail environment)(Brief article)
May 4, 2006... Vodafone has been selling end-of-the-line models and surplus stock on eBay, in an attempt to recoup its costs. The mobile giant claims the tactic has resulted in record sales of older handsets. Traditionally, Vodafone has sold the goods...

New campaign: Which?(advertising campaign)(Brief article)
May 4, 2006... Consumer group Which? is launching its first brand advertising campaign to educate consumers about the diversity of what it offers. The TV and press campaign, which breaks this week, has been created by Watson Phillips Norman (WPN), which...

IN BRIEF: Bulldog salvo.(advertising campaign)(Brief article)
May 4, 2006... Bulldog has fired the latest salvo in the broadband price war by launching what it claims is the first 16Mb service available across the UK. The launch will be supported by a #10m advertising campaign. Copyright: Centaur Communications Ltd....

IN BRIEF: Sainsbury's resumes membership of the BRC.(Food Standards Agency traffic light system)(Brief article)
May 4, 2006... Sainsbury's has resumed its membership of the British Retail Consortium following a hiatus between March and the end of April. The chain says it no longer has concerns about its representation by the BRC, such as the body's backing of Tesco...

IN BRIEF: Tim Waterstone withdraws offer.(from music retailer)(Brief article)
May 4, 2006... Tim Waterstone, founder of the bookstore chain, has withdrawn a #280m offer to buy the stores back from music retailer HMV. Waterstone claims the conditions outlined to his consortium were 'too punitive'. Copyright: Centaur...

IN BRIEF: One-store trial.(marketing slogan)(Brief article)
May 4, 2006... Marks & Spencer has opened a London store bearing its marketing slogan 'Your M&S', rather than the company name on its fascia. The company says it is 'just a one-store trial' and denies speculation it is planning to rebrand its stores. ...

IN BRIEF: Planning to make joint bid.(Premier Foods planning to make a joint bid )(Brief article)
May 4, 2006... Premier Foods, the owner of Branston Pickle and Quorn, and McVities- owner United Biscuits are understood to be planning to make a joint bid for the UK arm of Campbell's. The division, which includes the Batchelors brands, is thought to be...

PEOPLE: GCap Media.(promotion of Ivor Etienne)(Brief article)
May 4, 2006... GCap Media has promoted Choice FM programme controller Ivor Etienne to managing director of the urban music station. Etienne will now take on responsibility for the strategic direction of the station. Copyright: Centaur Communications...

PEOPLE: City AM.(promotion of Jeremy Slattery )(Brief article)
May 4, 2006... City AM, the free morning daily newspaper for London's financial and business community, has promoted head of advertising Jeremy Slattery to the new position of sales director. Previous sales and marketing director Jeremy Phillips has left...

PEOPLE: EasyJet.(advertising)(Brief article)
May 4, 2006... EasyJet brand and marketing manager David Meliveo is to leave the company with no job to go to. He will work three months' notice and is expected to remain in place until the company resolves its protracted advertising pitch. Copyright:...

PEOPLE: Sainsbury's Bank.(appointment of Rob Walker)(Brief article)
May 4, 2006... Sainsbury's Bank has appointed Rob Walker, a former general manager at HSBC, as chief executive. He replaces Tim Pile, the former Alliance & Leicester marketing director, who was recently ousted (MW March 23). Copyright: Centaur...

PEOPLE: HJ Heinz.(Joseph Jimenez has left the company)(Brief article)
May 4, 2006... HJ Heinz chief executive and president for Europe Joseph Jimenez has left the company, days before he was due to take over as executive vice- president and chief executive for the Asia Pacific region and the rest of the world (MW March 30)....

PEOPLE: InBev.(promotion of Richard Evans)(Brief article)
May 4, 2006... InBev has promoted Richard Evans, its vice-president of brands, to president of InBev UK and Ireland. He replaces Colin Pedrick, who is stepping down after less than a year in the role. Copyright: Centaur Communications Ltd. and licensors

Beam Spirits restructures to support global brands.(international marketing)
May 4, 2006... Beam Global Spirits & Wine (BGSW) has restructured its marketing on a worldwide basis to reflect the increased importance of non-US brands to the group. The new BGSW marketing structure will comprise a US team, an international team...

Boris Johnson to promote Liverpool 08 Culture drive.(advertising compaign)(Brief article)
May 4, 2006... Boris Johnson is to become an ambassador for Liverpool, the city he famously apologised to in 2004 when he denounced Liverpudlians for being "hooked on grief" in the wake of Ken Bigley's murder in Iraq. He will promote the city's status as...

Boots rolls out health club scheme.(marketing)(Brief article)
May 4, 2006... Boots is rolling out a health club scheme to tap into increasing consumer demand for healthcare and lifestyle information. The retailer sees the initiative as a way of boosting loyalty in the face of competition from supermarkets. To join,...

Unilever unveils #6.5m revamp of Sunsilk haircare.(haircare products)(Brief article)
May 4, 2006... Unilever is investing #6.5m in the UK relaunch of its "power brand" haircare range Sunsilk, the second revamp since 2003, in yet another attempt to take on market leader Procter & Gamble's Pantene. The UK relaunch comes as Unilever...

Mattessons 'fangs' ad too frightening, declares ASA.(Advertising Standards Authority)(Brief article)
May 4, 2006... A television ad for Mattessons Fridge Raiders has been criticised by advertising regulator The Advertising Standards Authority (ASA) for scaring children. The ASA has upheld 61 complaints against an ad for the Kerry Foods brand, including...

Complaint against radio ad for Telewest.(cases on radio advertising)(Brief article)
May 4, 2006... The ASA has upheld a complaint against a radio ad for Telewest in which a voiceover declares: "... getting broadband couldn't be easier...Get unlimited broadband and you can also have digital TV and a phone line for #30 a month. If you live...

Analysis: Wood gets back into the driving seat.(Peter Wood)(esure Insurance Ltd.)
May 4, 2006... Peter Wood, the "serial entrepreneur" credited with revolutionising financial services when he set up Direct Line in the 1980s, is settling into the chief executive's seat at Esure, his joint venture with HBOS, following the departure of...

Rooney injury hits Asda's World Cup campaign.(marketing)(Brief article)
May 4, 2006... Asda marketing chiefs are set to meet Wayne Rooney this week to discuss the England footballer's role in its World Cup promotions after his crippling injury at the weekend. Rooney was only confirmed as spearheading the retailer's...

Trademark case upsets FIFA World Cup sponsors.(International Federation of Association Football)(Brief article)
May 4, 2006... Sponsors of this year's football World Cup may seek compensation from FIFA after it lost a trademark protection case in Germany. It is thought that some sponsors want at least part of their money back after the court ruled that...

Analysis: The word on the street is Sunkissed.(Sunkissed self-tanning moisturiser )
May 4, 2006... Word-of-mouth marketing has something of a chequered reputation. Brand owners have tried everything from placing actors in supermarkets who extol the virtues of new products, to piling empty, branded boxes outside apartment buildings, in the...

Mother wins #10m PG Tips from DDB.(tea advertisement)(Brief article)
May 4, 2006... Mother has snatched the #10m PG Tips business from DDB London. The news will come as a blow to DDB, which has held the account since 1922. The tea brand is the second piece of significant Unilever business that Mother has won this year....

British Airways reveals new drive to win back the masses.(British Airways is planning a campaign to offer low-cost trips)(Brief article)
May 4, 2006... British Airways is planning a campaign to offer clarity on what the brand stands for as it shifts focus to include low-cost trips. Last week, BA launched fresh work communicating low fares on short-haul European flights, in a bid to...

New campaign: Strongbow Sirrus.(Scottish & Newcastle Breweries PLC)(Brief article)
May 4, 2006... Scottish & Newcastle UK is launching a television campaign for its premium packaged cider Strongbow Sirrus that reinforces the "deeper taste" creative strategy unveiled earlier this year. Titled "Dog Coat", the ad created by St Luke's,...

Jerry Judge makes Cunning comeback.(Cunning Stunts Communications Ltd.)(Brief article)
May 4, 2006... Former Lowe Worldwide chief executive Jerry Judge is making his industry comeback with the agency that projected a nude image of Gail Porter onto the Houses of Parliament. Judge is understood to be working with specialist experiential...

IN BRIEF: Campaign for Magic 105.4.(service of advertising agencies)(Brief article)
May 4, 2006... St Luke's has created a TV campaign for Magic 105.4, to support the EMAP-owned station's Music is Money cash giveaway. The #1m campaign, which breaks on May 5, shows listeners, including a London Zoo bear, shouting competition answers at...

IN BRIEF: Campaign to support launch of McVitie's Moments.(television campaign)(Brief article)
May 4, 2006... Publicis has created a TV campaign to support the launch of McVitie's Moments. The launch is McVitie's first move into the special treats category. The ad, which breaks on May 8, has the strapline "McVitie's Moments. A Moment to Yourself"...

IN BRIEF: Report on marketing in Afghanistan.(reports on advertising and marketing)(Brief article)
May 4, 2006... JWT, the WPP-owned agency, has published a report on marketing in Afghanistan which claims that advertising and communications are "pillars" of the country's reconstruction, and "fuelling social revolution". The report also says that Afghans...

IN BRIEF: Initials launch.(planning of Arc advertising)(Brief article)
May 4, 2006... Triangle founder Kevin Twittey has confirmed he is launching a start-up with former Arc director Jamie Matthews, as exclusively revealed in Marketing Week last week. The agency will be called Initials, and other founding partners include...

IN BRIEF: Shortlist for John Lewis account.(contracts)(Brief article)
May 4, 2006... Delaney Lund Knox Warren, WCRS, Lowe and incumbent Burkitt DDB are understood to have been shortlisted for the #13m John Lewis account. It is thought that TBWA\London and Fallon are no longer involved in the pitch. Copyright: Centaur...

COI trawls ad agencies for #3.5m DWP fraud assault.(Central Office of Information)(Brief article)
May 4, 2006... The Department for Work and Pensions is set to launch a new blitz on benefit fraudsters and is seeking agencies to work on a #3.5m brief. The process is being handled by COI Communications. A series of meetings with creative and media...

BBDO extends its grip on Jim Beam.(Beam Global Spirits & Wine, Inc contracts)(Brief article)
May 4, 2006... US drinks group Beam Global Spirits & Wines (BGSW) has appointed BBDO Worldwide to handle the global multi-million pound advertising for its flagship brand Jim Beam. BBDO already handles Jim Beam bourbon in the US, and will have...

BUAV prepares for brand awareness drive.(British Union for the Abolition of Vivisection)
May 4, 2006... The British Union for the Abolition of Vivisection (BUAV) is talking to branding agencies in a "preparatory and preliminary" exercise, as it seeks to boost brand awareness and reposition itself. BUAV development director Alison Cowan,...

Stream lands #150m France Telecom brief.(France Telecom S.A.)(Brief article)
May 4, 2006... Stream, the TBWA/London specialist content division, is believed to have won France Telecom's #150m global branded entertainment business following a competitive pitch. The appointment follows a series of pitches to consolidate its global...

Nat Express Coaches calls #2m review of advertising.(National Express Coaches advertising)
May 4, 2006... National Express Coaches is reviewing its estimated #2m account and is working with the AAR to draw up a pitch list of full service agencies. The brief will include creating a summer campaign for the branded coach operator, which is a...

Analysis: Can the old guard team produce new tricks?
May 4, 2006... Advertising has welcomed back some familiar faces in recent months. Sir Frank Lowe's headline-grabbing return was followed by the reunion of Jim Kelly and Robert Campbell at United London, and now sales promotion guru and Triangle founder...

C4 moots branded 'transactional channels' amid public backlash.(Channel Four Television Company Ltd. plans)(Brief article)
May 4, 2006... Channel 4 is considering launching branded transactional channels to add to its digital portfolio, despite a backlash against "money-making" broadcast quizzes, which has led the Treasury to promise a review of regulations surrounding them....

Media buyers slam new-look Standard as 'downmarket'.(London Evening Standard)(Brief article)
May 4, 2006... The London Evening Standard, which relaunched as a full-colour newspaper yesterday, has failed to excite and been slammed by media buyers. The colour-themed sections look "downmarket and provincial", according to one media buyer. Another...

Asda to sponsor revived ITV gameshow The Price is Right.(marketing)(Brief article)
May 4, 2006... Asda is to sponsor ITV1 daytime quiz The Price is Right as it strives to underline its "value" credentials. It has also secured off-air rights to the show from producer Fremantle, which could lead to the supermarket launching The Price is...

Sponsorship tie-up with Mitsubishi.(Mitsubishi contracts)(Brief article)
May 4, 2006... ITV Sales has also announced a sponsorship tie-up with car manufacturer Mitsubishi, which will sponsor the broadcaster's boxing coverage and the second series of ITV4 show The Contender. The deal marks Mitsubishi's first foray into broadcast...

IN BRIEF: Sony PlayStation commitment.(contracts)(Brief article)
May 4, 2006... Sony PlayStation is extending its commitment to the UEFA Champions League until 2008/2009 and will use the sponsorship to promote games and consoles. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: News Corporation adds two more websites.(usage of websites)(Brief article)
May 4, 2006... News Corporation has added two more websites to its growing online portfolio. It has acquired karaoke service kSolo.com and content site NewRoo.com. Last year, it bought MySpace.com. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: BSkyB wins rights.(British Sky Broadcasting Group PLC won the award)(Brief article)
May 4, 2006... BSkyB has won the rights to screen half of the Premiership's 138 live matches from 2007 to 2010. The Premier League has awarded three of six live-television broadcast matches to Sky, which could also pick up two of three remaining packages....

IN BRIEF: UTV Radio settles differences.(Brief article)
May 4, 2006... UTV Radio is understood to have settled its differences with new radio industry body RadioCentre. Last month UTV managing director Scott Taunton threatened to withdraw from the radio body if the company was not represented on the board. ...

IN BRIEF: Elle Collections launch.(periodical publishing)(Brief article)
May 4, 2006... Hachette Filipacchi UK is launching Elle Collections, the first brand extension of the UK edition of Elle. Elle Collections will be published bi-annually; the first edition will be on sale from July 19. Copyright: Centaur Communications...

IN BRIEF: Lifestyle magazine B axed.(product discontinuation)(Brief article)
May 4, 2006... Hachette Filipacchi UK has axed its women's monthly lifestyle magazine B after a month-long review of the title's future, as first predicted in Marketing Week (April 6)... Copyright: Centaur Communications Ltd. and licensors

Bacardi-Martini appoints specialist digital agency.(contracts)(Brief article)
May 4, 2006... Spirits manufacturer Bacardi-Martini has appointed full-service digital agency Graphico to work on marketing the brand to UK drinkers. It is the first time that the drinks brand has appointed a specialist digital agency in the UK. ...

Walker nets #3m e-gaming task.(Online gaming company Cashcade contracts)(Brief article)
May 4, 2006... Online gaming company Cashcade, the owner of Getminted.com gaming portal, has appointed Walker Media to its #3m planning and buying business without a pitch. The incumbent on Getminted.com's media business was Goodman & Associates (MW May...

Cisco seals #2m deal with revamped Ascot.(contracts)(Brief article)
May 4, 2006... Cisco Systems, the US technology company, has signed a #2m sponsorship deal with Ascot Racecourse to become one of the new-look venue's founding partners. As part of the four-year deal, which will run up to and include the Royal Meeting...

MEDIA: TV advertising 'still crucial' in age of digital revolution.
May 4, 2006... Changing viewing habits, the Web, convergence, mobile TV, product placement and sponsorship are just some of the topics to be debated at TV 2006 conference on May 17 and 18, but the question on everyone's mind is likely to be: is television...

IN BRIEF: Hicklin Slade and Partners appointment.(head of digital division)(Brief article)
May 4, 2006... Hicklin Slade & Partners, the relationship marketing agency, has recruited Dan Thwaites to head its digital division. Thwaites was strategy and planning director at RMG Connect and joins the agency as director of digital. He will work with...

IN BRIEF: Nucleus funding.(Web design agency)(mass-market finance site )(Brief article)
May 4, 2006... Nucleus, the branding and Web design agency that specialises in luxury goods and travel, is raising #10m in funding as it switches focus to becoming a venturing and consulting business. The agency is due to unveil a mass-market finance site...

IN BRIEF: SUBtv to auction its ad space.(student media network)(Brief article)
May 4, 2006... SUBtv, the student media network, is to auction its ad space over the internet this summer. The company runs a network of 700 plasma screens in student unions and bars at 90 universities across the UK. Agencies will be able to bid for...

IN BRIEF: Thomas Cook appoints Harvest Digital.(online planning and buying agency)(Brief article)
May 4, 2006... Thomas Cook has appointed Harvest Digital as its exclusive online planning and buying agency, following an extended trial. The travel company is using online media to boost traffic and sales through its thomascook.com site, which should account...

American Express unveils major push for Nectar card.(online campaign)(Brief article)
May 4, 2006... American Express is committing several million pounds to an online campaign to promote the co-branded Nectar credit card. The card giant took over the running of the Nectar credit card scheme from rival Barclaycard late last year, and it...

Alfred Dunhill hunts shop for digital expansion plan.(Brief article)
May 4, 2006... Alfred Dunhill, the under-performing luxury goods brand, is reviewing its digital agencies ahead of an expansion of its online activities later this year. The company has recently appointed an e-commerce manager, Gavin Alexander, and is...

Npower plots Urban Cricket drive.(English and Wales Cricket Board )(Brief article)
May 4, 2006... Energy company npower is launching a website as part of its Urban Cricket initiative, which started yesterday (Tuesday). The Urban Cricket push is in association with The English & Wales Cricket Board and is fronted by England cricketer...

Sara Lee to launch online Sanex for Men Euro assault.(Sara Lee International)(Brief article)
May 4, 2006... Sara Lee International is launching a pan-European online campaign for Sanex for Men, aimed at positioning the brand as an expert in male grooming. The campaign is backed by a new website, sanexformen.com, which has been designed around...

LETTER: London 2012 Olympics will boost minor sports.(Letter to the editor)
May 4, 2006... I strongly agree with the points made by Martin Croft in "Biggest is not always the best" (MW April 20). I, too, believe that with the help of the 2012 Olympics, the more minor sports can gain the attention of the major marketing players and...

LETTER: Future of brands will depend on emotion.(Letter to the editor)
May 4, 2006... Ian McCawley's article "Plug into a higher value" (MW April 20) raises an interesting point. While it's important to factor in consumers' thoughts on strengths and weaknesses, BrandZ, like most research, doesn't go far enough in...

LETTER: Sales staff just want to be loved... and paid.(Letter to the editor)
May 4, 2006... It's true that "sometimes sales people just want to be appreciated" (MW last week). Therefore, in my mind, the golden rule of motivating a sales team is to treat each and every member of the team as an individual. Lumping them together is a...

LETTER: Getting personal can be a model for DM success.(Letter to the editor)
May 4, 2006... I read with interest Alan Mitchell's article (MW April 20) regarding the evolution of direct marketing and using consumers to help ensure marketing success. I couldn't agree more that personal information is exactly that - personal - and...

VIEWPOINT: Capital losses mount in flagging GCap merger.(GWR)
May 4, 2006... Nearly one year on, the GCap merger - even at the time a bit of a mesalliance between GWR and Capital - is looking frankly disastrous. What other interpretation are we to arrive at after reviewing some of the salient developments in its...

GCAP MEDIA: Capital losses.
May 4, 2006... One year into the GCap Media merger, Capital Radio has lost its chief executive and other key figures. While the chairman is confident of his policies, he admits Capital is in 'intensive care'. The first-quarter Rajar figures will confirm...

AIRLINES - BRITISH AIRWAYS: Taking change on board.
May 4, 2006... BA is returning to the mass market for the first time since jettisoning Go, forced by consumer demand for cheap flights and economic pressures. But with BA traditionally known for its business class service, will mixing business with...

Digit Al switches on campaign to get the nation to switch over.
May 4, 2006... Freeview and Sky have already helped the UK to become a world leader in digital TV take-up, but Digit Al still needs to convince the analogue die-hards The problem is that Digital UK must persuade the real-life Pollards that turning off...

Where television advertising fits in the new media ecology.(Interview)
May 4, 2006... TV's period of unquestioned dominance over mass audiences is truly over, and marketers must question the old assumptions about how TV advertising works So, is worrying about the future of TV advertising just damaging "scaremongering" as...

BENCHMARK - WHITBREAD: The old guard falters.(Whitbread PLC in loss is selling its pub restaurants)
May 4, 2006... Demerging and investing in its core brands is the only way forward for Whitbread, the last of the big leisure holding companies. By David Benady Whitbread's announcement last week that it is to sell off most of its Brewers Fayre and...

INSIGHT - WOMEN: Clicking with women surfers.(internet women users)
May 4, 2006... The internet is no longer the domain of geeky males: just under half of users are now women. But women's use of the Web is very different to men's, a fact online brands must learn to account for Last week Trends Insight looked at the...

INSIGHT - WOMEN: Women are just a reliant as men on the Web.(entertainment, product information and retail therapy)(Brief article)
May 4, 2006... The stereotype of internet users as geeky teenage boys has been redundant for many years now. Women are just as reliant as men on the Web as a source of entertainment, product information and retail therapy. In the early days, female-specific...

VIDEO GAMES: Gaming begins to prove its worth as an effective medium.
May 4, 2006... The video games sector has succeeded in reaching audiences more traditional media can't, and advertisers and media owners alike are taking notice. But there is still more to do, says Dawn Paine Interest in the video games industry as...

CONFERENCES & EXIBITIONS: Far from the madding crowd.(London)
May 4, 2006... London is losing ground as the top venue, and it's not just about price. Diversity, rural retreats that add focus and historical forums are persuading planners to head for the regions. By Jo-Anne Flack As a venue, London has had it fairly...

DATA MANAGEMENT: The data protection racket.(copyrights)
May 4, 2006... A recent Court of Appeal ruling on copyright protection has upturned what constitutes protected data, threatening traditional working practices and revenue streams of the industry. By David Reed Do you have data on your business customers...