Marketing Week articles from June 2006

Marketing Week archives from June 2006

Muller picks ex-InBev supremo as its first UK chief executive.(marketing and appointments of Muller Dairy UK in United Kingdom)
June 1, 2006... Muller Dairy UK has appointed former InBev president for Western Europe Stewart Gilliland as chief executive. His appointment comes nearly a year after the departure of former Muller general manager Andrew Harrison, who left last June...

P&G reshuffle creates global haircare role for de Lapuente.(acquisitions and appointments in Procter&Gamble)(Brief article)
June 1, 2006... Procter&Gamble has handed its long-serving marketer Chris de Lapuente the control of its entire global haircare business following a wide- ranging management reshuffle. De Lapuente, formerly president of global haircare, will assume the...

McDonald's eager to dispel 'myths' with online grilling.(website introduction of McDonald's UK)(Brief article)
June 1, 2006... McDonald's is continuing its fight back against critics of its business practices with the launch this week of a UK website that aims to explain its position on environmental, labour and health issues. The site,...

Games sector finds religion with launch of biblical quiz.(new bible game from 505 GameStreet )(Brief article)
June 1, 2006... In a first for UK video games, publisher 505 GameStreet is rolling out a video game based on the Bible. The Bible Game, targeting all ages, has been designed as a non- denominational, family-oriented multiplayer quiz game that tests...

Barclaycard searches for 'face' to succeed Saunders.(advertising)
June 1, 2006... The future of Barclaycard "face" Jennifer Saunders is thought to be in doubt, with a potential line-up of alternative celebrities already being discussed. Saunders will continue to be used in the "short term", although sources say she...

Bacardi appoints marketing boss for its global travel retail division.(appointments)(Brief article)
June 1, 2006... Bacardi has appointed Gary Chau as marketing director for global travel retail, the division that sells the spirits giant's brands into duty- free stores and similar travel-related retail outlets. Chau was most recently global brand...

Unilever commits further to 'vitality' brand positioning.(quality)(Brief article)
June 1, 2006... Unilever will continue to place "vitality" at the heart of all its brand positionings, according to its president for home and personal care. In a speech at the company's Vitality for Growth conference in Barcelona this week, Ralph...

Crusaid has new logo and strapline to boost image.(change of logo and strapline)(Brief article)
June 1, 2006... Crusaid, the international HIV/AIDS charity, is rolling out a new brand identity as it seeks to boost fundraising capabilities in a crowded market. The organisation has updated its original flag logo and introduced a new strapline: "HIV...

SSL International fills post of UK marketing director.(appointment of United Kingdom marketing director)(Brief article)
June 1, 2006... SSL International, owner of Durex condoms and Scholl sandals, has promoted Cliff Stubbs to the role of UK marketing director. The appointment follows the departure of John Zaheer Flaherty, who left the company earlier this year (MW February 9)....

Aer Lingus strategy veers off Oneworld tie-up.(end of partenership between Aer Lingus Group PLC and OneWorld Systems Inc.)(Brief article)
June 1, 2006... Aer Lingus has confirmed to its Oneworld partners that it intends to leave the alliance as early as 2007 due to a change in its strategy. The decision comes as Oneworld, which consists of eight operators including American Airlines,...

IN BRIEF: Marketing Week questionnaire.(failures in marketing can damage customer confidence)(Brief article)
June 1, 2006... As part of an industry study on how failures in marketing can damage customer confidence, a number of readers will find a questionnaire included with this issue. This research is being carried out by Data Vantage Group in association with...

IN BRIEF: BMW moving into financial services.(Brief article)
June 1, 2006... BMW is moving into financial services with the launch of credit cards, insurance and savings products. The company, in partnership with American Express, will launch co-branded BMW and Mini credit cards in the UK this week. Copyright:...

IN BRIEF: M and S news.(marketing and testing of sales)(Brief article)
June 1, 2006... Marks & Spencer is set to sell ranges of non-M&S-branded products, according to chief executive Stuart Rose. The retailer has tested sales of iPods and a mobile phone tie-up with Carphone Warehouse. Copyright: Centaur Communications Ltd....

IN BRIEF: Vodafone cutting more than 400 jobs.(downsizing)(Brief article)
June 1, 2006... Vodafone is cutting more than 400 jobs after announcing record pre-tax losses of #14.9bn. It is understood that about 200 group marketing jobs will be affected, as first predicted in Marketing Week (MW April 6). Copyright: Centaur...

PEOPLE: Waterstone's.(Waterstone's Booksellers Ltd appoints head of marketing)(Brief article)
June 1, 2006... Waterstone's has appointed Sandra Adar as interim head of marketing to cover for Julia Cove-Smith, who is on maternity leave until the end of the year. Adar has worked for Tesco, Homebase and Wickes. The book chain is looking for a...

PEOPLE: NTL.(appointments)(Brief article)
June 1, 2006... NTL has confirmed that Virgin Mobile marketing director James Kydd will take over as managing director for marketing (MW May 18) and Virgin head of brand and marketing strategy Ashley Stockwell will become brand managing director (MW April...

PEOPLE: RadioCentre.(RadioCentre appoints the chief executive officer)(Brief article)
June 1, 2006... RadioCentre, the new radio industry trade body, has confirmed the appointment of Andrew Harrison as its first chief executive. Harrison, interim marketing director at Boots, will join the organisation in October. Copyright: Centaur...

PEOPLE: Autoglass.(appointments)(Brief article)
June 1, 2006... Autoglass, the windscreen repair company, has appointed former easyJet marketing manager David Meliveo as head of marketing. Meliveo starts at the end of June. Copyright: Centaur Communications Ltd. and licensors

PEOPLE: Ofcom.(appointments)(Brief article)
June 1, 2006... Ofcom chief executive Stephen Carter is stepping down from his role in October. David Currie, the broadcast watchdog's chairman, will oversee the role until a successor is appointed. Copyright: Centaur Communications Ltd. and licensors

PEOPLE: ITV.(appointments)(Brief article)
June 1, 2006... ITV has appointed Nicky Buss, client services director at WPP-owned Research International, to the new position of advertiser development director. She will report to ITV commercial director Ian McCulloch, with a brief to build closer...

Vauxhall small car marketer to take the reins at Saab GB.(appointments and products of Saab Great Britain Ltd)(fossil-free hybrid)(Brief article)
June 1, 2006... Saab GB has appointed Vauxhall marketer David Pugh as marketing director to replace Parveen Batish, who is joining Saab Australia as managing director. Pugh, the brand manager for small compact cars at fellow General Motors- owned marque...

Tennent plans lager launch in Scotland.(Versa premium lager)(Brief article)
June 1, 2006... Tennent Caledonian Breweries, the Scottish arm of InBev, is launching a premium lager, named Versa, in 500 bars across Scotland. The company has no plans to launch the product in England. Versa is a super-chilled continental-style...

Dunnhumby picks Disney boss to head UK & Ireland.(appointments)(Brief article)
June 1, 2006... Dunnhumby, the data specialist that underpins the Tesco Clubcard loyalty scheme, has appointed former Dyson and Disney marketer Peter Plumb as managing director for the UK and Ireland. Plumb takes over from Steve Gray, who has left...

GSK plans #5m Sensodyne toothpaste launch.(GlaxoSmithKline PLC.)(Brief article)
June 1, 2006... GlaxoSmithKline is gearing up for the #5m launch of a new product under its Sensodyne toothpaste brand. Sensodyne Pro-Enamel, due to launch later this year, has been developed in response to the trend towards healthier living and...

ASA acts over 'misleading' Pringles prize draw promo.(Advertising Standards Authority)(Brief article)
June 1, 2006... The Advertising Standards Authority has reprimanded Procter & Gamble for a prize draw promotion for Pringles. Promotional copy on packs claimed "Every tube's a winner! Win a trip to New Zealand, portable DVD players and millions of other...

ASA upholds complaint against Dell Computers.(Advertising Standards Authority)(Brief article)
June 1, 2006... The ASA has also upheld a complaint against Dell Computers over a television ad featuring a boy asking for a PC for his birthday with a Pentium 4 3.46 gigaherz processor. The sequence ends with footage of a Dell Dimension 1100 and a voiceover...

Analysis: UB gets to grips with health trends.(United Biscuits)(healthier products )
June 1, 2006... Changing consumer demand - influenced by health trends - has led to the rise of two significant trends in the snacking market - "better-for-you products" and indulgence ranges. United Biscuits UK's (UB) next major launch, McVitie's...

WPP shop to pick up Barclays.(WPP Corporate contracts with Barclays)(Brief article)
June 1, 2006... Dialogue Marketing Group, part of WPP's Ogilvy Group, has won a place on the Barclays roster to handle the high street bank's Wealth Management unit. Dialogue, which specialises in direct marketing and sales promotion, is understood to...

Beattie start-up beats JWT to #15m McCain business.(contracts for advertising)(Brief article)
June 1, 2006... Beattie McGuiness Bungay (BMB) has won the #15m advertising business for frozen food manufacturer McCain. The agency beat JWT to the account after incumbent TBWA\London declined to repitch. The McCain account was earmarked as a...

New campaign: Citroen C4.(advertising)(Brief article)
June 1, 2006... Citroen is about to launch a summer campaign for its C4 model, following up the successful "Transformer" ad. Euro RSCG London has created the "Ice Skater" campaign, which shows the car transforming into a robot that then performs a series...

Breakaway Joshua shop wins PC job.(The PC Guys contracts with Everythingville)(Brief article)
June 1, 2006... Everythingville, the agency launched earlier this year by former Joshua executive creative director Mitch Levy and five other partners, has been appointed to handle the integrated advertising account for The PC Guys, a new national computer...

IN BRIEF: Golley Slater campaign.(Euronics's marketing agreements)(Brief article)
June 1, 2006... Golley Slater has created a new TV campaign for electronics retailer Euronics, featuring animated character Mr Plug and a voiceover by Men Behaving Badly actor Neil Morrisey. It will highlight TV equipment offers. Copyright: Centaur...

IN BRIEF: Proximity campaign.(marketing campaign for Volkswagen Beetle decals)(Brief article)
June 1, 2006... Proximity London has created a direct marketing campaign for the new Volkswagen Beetle designer decal range. The range, which can be applied to the exterior of the car, allows Beetle owners to personalise their vehicles. It breaks later this...

IN BRIEF: Swordfish appointed.(marketing agreements)(Brief article)
June 1, 2006... Swordfish, the integrated agency, has been appointed to handle an online marketing campaign for Chrysalis-owned dance music network, Galaxy. It follows a competitive pitch against three undisclosed agencies. The campaign will include a viral...

IN BRIEF: VCCP creates advertising for 5.(service of Vallance Carruthers Coleman Priest )(Brief article)
June 1, 2006... Vallance Carruthers Coleman Priest (VCCP) has created its first advertising for broadcaster 5 since winning the account. The ads, which are for the channel's drama at 10 and its arts programme The Singing Estate, will break in the press next...

IN BRIEF: Kimberly-Clark consolidates account.(advertising contracts)
June 1, 2006... Kimberly-Clark has consolidated the advertising account for its North American and European personal care brands into WPP Group agency JWT. JWT, which already handles brands such as Kleenex and Andrex, will also take on brands such as...

Costa hands #2m brief to Karmarama after rebrand.(advertising contracts)(Brief article)
June 1, 2006... Costa Coffee, the Whitbread-owned chain, has appointed Karmarama to handle its #2m advertising. The agency won the business following a final contest with Shop, formerly Campbell Doyle Dye. The coffee shop did not have a retained agency,...

Direct Line puts DM account out to pitch.(direct marketing)(Brief article)
June 1, 2006... Direct Line, the Royal Bank of Scotland (RBS)-owned general insurance brand, is putting its multimillion pound direct marketing account up for pitch. The review is being handled through intermediary Creative Brief. It is thought the...

Scotland lobbies for a bigger slice of spend.(marketing lobby formation)(Brief article)
June 1, 2006... The Scottish advertising and marketing services industry is forming a lobby group aimed at encouraging Scottish companies to spend more of their marketing budget north of the border. A steering committee to put together ideas for a...

Joshua to rename as Grey creates G2 group.(name change)(Brief article)
June 1, 2006... Grey Worldwide is establishing a global network for its marketing services agencies in a move that will see Joshua rebranded as Joshua G2. The G2 network will include Grey Direct, Grey Interactive, MDS and a number of local brands, such...

Healthcare provider hunts first ad agency.(advertising)(Brief article)
June 1, 2006... Healthcare services provider Capio is seeking its first advertising agency as it looks to raise its profile among professionals. The pan-European company, which is based in London and employs 16,000 people, is finalising a shortlist of...

Analysis: Has the Leih effect caused a revolution at Ogilvy?(appointment causes many contracts)
June 1, 2006... The first year since Gary Leih's arrival from South Africa as Ogilvy Group UK chairman has ended, but only just, on a triumphant note. The agency celebrated by winning the coveted #50m, pan-European easyJet business (MW last week). The...

IN BRIEF: 3 to launch first commissioned sports programming.(3com Corp's new service)(Brief article)
June 1, 2006... 3, the mobile company, will launch the first commissioned sports programming for mobile TV with "Berlin or Bust", which airs from June 5 over the World Cup. The twice-daily show will be available free for 3 customers. Copyright: Centaur...

IN BRIEF: BT and BskyB win rights.(British Sky Broadcasting Group PLC and BT has the show rights)(Brief article)
June 1, 2006... BT and BSkyB have won the rights to show "near live" Premiership football matches on a pay-per-view basis for the next three seasons. The deal covers matches not included in the live coverage packages won by Sky and Irish broadcaster Setanta...

IN BRIEF: MediaCom wins account.(Recreation Group PLC's marketing)(Brief article)
June 1, 2006... MediaCom has won the #2m media planning and buying account for toy company Re:creation. The toy company makes the board game Cranium and Power Range-branded games and toys. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: GCap Media consolidates account into Rocket.(GCap Media's planning)(Brief article)
June 1, 2006... GCap Media, the UK's biggest radio group, has consolidated its #10m media planning and buying account into Rocket. The account was previously split across Media-Com North, which handled Century, ZenithOptimedia, which handled Capital Radio...

IN BRIEF: ACP-NatMags shortlist.(planning)(Brief article)
June 1, 2006... ACP-NatMags, the weekly division of National Magazine Company, is understood to have shortlisted Rocket, ZenithOptimedia, MindShare and incumbent Initiative for its #5m media planning and buying account. Copyright: Centaur Communications...

HM Revenue puts #18m media into three agencies.(United Kingdom. Her Majesty's Revenue and Customs's investments)(Brief article)
June 1, 2006... HM Revenue & Customs (HMRC) has consolidated its estimated #18m media planning arrangements into PHD, Zenith Optimedia and Naked. All three agencies previously worked with HMRC, but PHD and Zenith were the only agencies to pitch as part...

Oink! teams up for fantasy finance.(Oink me partners with two companies)(Brief article)
June 1, 2006... Oink!, the UK's national business newspaper for children, is teaming up with the Financial Times and toy store Hamleys to launch a new initiative to educate children about how shares in companies and stock exchanges work. The Piggybank...

Dodge sponsors Times podcasts to support Caliber launch.(DaimlerChrysler AG. Dodge Div's sponsors)(Brief article)
June 1, 2006... Times Newspapers Limited (TNL) has signed a six-figure sponsorship deal with car brand Dodge Caliber - which will become sole sponsor of its featured Baddiel and Skinner World Cup podcasts. The Dodge Caliber will brand the podcasts, which...

Sands claims TV industry 'shy' of ad-funded shows.(protest against revenue streams)(Brief article)
June 1, 2006... Marc Sands, The Guardian's marketing director, claims broadcasters are shying away from advertiser-funded programming because they are "scared" and want to protect existing revenue streams. Sands says television companies are "scared of...

Ferrari F1 dials up #75m from Telecom Italia to sponsor cars.(sponsors of Telecom Italia Mobile S.p.A. for cars races)(Brief article)
June 1, 2006... Telecom Italia has signed a three-year, #25m-a-year deal to sponsor the Ferrari Formula 1 (F1) team. The company's broadband provider, Alice, has signed as a main team sponsor, guaranteeing its logo a prominent presence on the Ferrari...

Analysis: Touring Car champs target F1 money.(Eurosport)(Brief article)
June 1, 2006... Satellite broadcaster Eurosport has recently announced plans to market the World Touring Car Championship (WTCC) as the "next big thing" in motorsport, and believes it can offer sponsorship packages that are better value for money than its...

Nintendo aims for new audience with 'Touch Generations' launch.(Nintendo Company Ltd.)(Brief article)
June 1, 2006... Nintendo is introducing a new games brand as part of a multi-million dollar campaign designed "to get more and more people interested in video games". Called Touch Generations, the launch will be an attempt to target the non-traditional...

Sony Computer launches PlayStation signature range.(Sony Computer Entertainment Europe)(Brief article)
June 1, 2006... Sony Computer Entertainment has launched the PlayStation Signature. The new product range is a PS extension that includes shirts, pens, wallets, champagne flutes and wine glasses, as well as a designer crocodile or leather PSP case. The...

New campaign: Redbus Outdoor.(Brief article)
June 1, 2006... Redbus Outdoor is rolling out a Bluetooth advertising service across its network of poster sites on university campuses. The move will allow advertisers to target students via Bluetooth downloads from its Xsite network of six-sheet...

First Direct targets customers with banking advice podcasts.(Brief article)
June 1, 2006... First Direct, the direct bank owned by HSBC, is targeting its 850,000 internet customers in a series of podcasts - the first to be launched by a UK bank. The podcasts - audio files downloaded from the internet - go live in June and will...

EMI opens up music online for remixing by the public.(EMI Group PLC)(Brief article)
June 1, 2006... EMI Music, the UK-based record company, is embracing the trend towards user-generated content with a site letting fans remix and upload songs and videos from one of its albums. The campaign centres on the reissued album "My Life in the...

Special football themed downloadable packages.(EMI Group PLC)(Brief article)
June 1, 2006... Separately, EMI is this week releasing special football themed compilations and individual mobile phone ringtones as downloadable packages. Each package contains a handful of tracks and is available from online digital service providers...

Broadband target queried.(Brief article)
June 1, 2006... The Government is coming under pressure to set new, increased targets for the rollout of broadband access around the country. Industry figures are concerned that some targets aren't ambitious enough and could hinder the development of new...

Panasonic launches camera viral.(new computer game)(Brief article)
June 1, 2006... Panasonic has launched a new viral game built by Inbox Digital to promote its Lumix range of digital cameras. The "Taxi Snapper" game is based on the recent television ad campaign featuring a boy who spots a girl in a taxi cab in Barcelona...

UK e-mail firms drive latest sector consolidation.(acquisitions of online marketing software)(Brief article)
June 1, 2006... A wave of consolidation has hit the e-mail marketing sector, with three acquisitions in the past week involving UK firms. In the largest of the deals, Interactive Prospect Targeting (IPT) crossed the channel to buy French firm Directinet,...

IN BRIEF: Launch of campaign challenging censorship.(partnerships)(Brief article)
June 1, 2006... Amnesty International and The Observer have teamed up to launch a global campaign challenging state censorship of the Net. The website, irrepressible.info, acts as the hub of the campaign and encourages visitors to sign up to it. ...

IN BRIEF: Tonic partnership deals.(partnership of Tonic with Athlon and Clipper Advertising)(Brief article)
June 1, 2006... Tonic, the digital creative agency, has signed partnership deals with two production houses as it continues its international expansion. The deals are with Athlon in Athens, which currently operates in association with Ogilvy Athens, and...

IN BRIEF: Design Council campaign.(Syzygy wins the campaign)(Brief article)
June 1, 2006... The Design Council has launched its first online advertising campaign to promote the use of design in business. The campaign has been developed by digital agency Syzygy and is based around the Council's Design in Business report, released...

IN BRIEF: Yahoo! and eBay team up.(Brief article)
June 1, 2006... Yahoo! and eBay have teamed up in an online alliance that sees Yahoo! become the exclusive provider of branded advertising on eBay's site. In exchange, Yahoo! users will have access to eBay's PayPal system in order to pay for Yahoo!...

IN BRIEF: Bebo overtakes MySpace in popularity.(Brief article)
June 1, 2006... Bebo, the social networking site, has overtaken MySpace in popularity in the UK for the first time, according to Hitwise. The site was the most popular in the research firm's UK Net Communities & Chat category last weekend. Copyright:...

LETTER: World Cup sponsors fail to score in the field.(Letter to the editor)
June 1, 2006... Never mind Rooney's foot, trade press coverage recently has been packed with World Cup research from various sources. So it's reassuring when two completely separate surveys come to similar conclusions. Last week, Marketing Week revealed...

LETTER: Agencies await their 'moment of truth'.(Letter to the editor)
June 1, 2006... The "first moment of truth" (MW May 18) has been around for a very long time, the concern is that agencies have historically not treated it with any degree of respect as it has not been a fee-earning vehicle. The fault here does not lie...

LETTER: As customers go shopping, not retailing.(Letter to the editor)
June 1, 2006... I refer to David Wethey's article "a new moment of truth for the traditional approach" (MW May 18). At first I applauded the piece based on the fact that the industry seems to be waking up to the idea that customers don't see the...

LETTER: TV viewing habits and purchasing data in one.(Letter to the editor)
June 1, 2006... Alan Mitchell raises some insightful questions in his thought-provoking piece on the evolving television landscape (MW May 4), which encouraged brand managers to "embrace the need for a rethink". As a media owner, Sky grapples with many...

VIEWPOINT: McDonald's, Tesco and the limits of CSR.
June 1, 2006... The sentencing of Kenneth Lay and Jeffrey Skilling - almost certainly to life imprisonment - is an awful reminder of what can happen when corporate social responsibility (CSR) is abused. Enron, famous for its high-profile CSR stance during...

BRANDS FIGHTING BACK: The case for the defence.
June 1, 2006... Large corporations have come under fire from all quarters in recent years, and now two of the most derided, Tesco and McDonald's, are fighting back. But changing brand perceptions and developing successful corporate social responsibility...

MOBILE PHONES - CONVERGENCE: The content drift of mobile.
June 1, 2006... Mobile operators are looking to convergence - either by extending the capability of handsets or service 'bundling' - to keep profits on the rise and stay ahead of the competition. But content is what the most forward-thinking operators are...

Read all about it: 100 years of history, but where are the ads?
June 1, 2006... An exhibition about British newspapers celebrates great events and memorable headlines - ignoring the brands that helped to pay the bills What hits you is the monochrome nature of the medium for most of that century. This may be one reason...

When money is the object, can a brand-loving relationship last?
June 1, 2006... According to Saatchi chief Kevin Roberts, love is all you need to sell brands: value is for the small-fry. But his theory just doesn't ring true Oh dear. Where to begin? Let's start with hope. It was Charles Revson, the founder of...

RED BULL: Red bull spreads its wings.(Red Bull Company Ltd.)
June 1, 2006... It achieved market dominance with a single product, but now Red Bull is widening its focus with the UK launch of Sabai, a Thai wine spritzer In a soft drinks market that has performed sluggishly so far this year, Red Bull - the market...

RED BULL: Facts and Figures.(Red Bull Company Ltd., Lucozade Sport)(Brief article)
June 1, 2006... Market leaders: Red Bull v Lucozade * The Red Bull and Lucozade brands account for 75% of the energy drink market's volume and value * Some #12m was spent on advertising by energy drink brands in 2004, 95% of which came from Red Bull...

SECTOR PVRs: Resisting the rise of the pvr.(Digital video recorders)
June 1, 2006... Marketers are concerned about the impact of personal video recorders on TV advertising, but their uptake remains slow and research shows that PVR viewers still recall, and sometimes look for, ads Online DVD rental company LoveFilm is on...

RETAIL: High street icons show there is a way back from the brink.(Marks and Spencer PLC, J Sainsbury PLC)
June 1, 2006... Marks & Spencer and Sainsbury's have turned their businesses around, despite the toughest retail conditions for a generation. To maintain that recovery they will have to focus on growing top line sales and developing customers, says Richard...

TRAINING: Down to the right connections.
June 1, 2006... Face-to-face teaching still exists, but institutes have embraced new technology to facilitate most coursework - from forums to podcasts that can be downloaded at any time. By Richenda Wilson Marketing is all about communication. The...

AFFILIATE MARKETING: If you liked that, you'll like this.
June 1, 2006... Affiliate marketing was 'invented' ten years ago, and generates UK sales of over #1.5bn. It's not all 'win-win', however - if badly managed, it can damage your brand equity, says Martin Croft Affiliate marketing can be a cost-effective...

Need a new idea? Ask Tom, Dick and Harry - and Bob's your uncle.(John Palumbo )
June 1, 2006... A US agency is stripping the creative process down to the commonest denominator by tapping into the minds of people from all walks of life More thoughts this week on the Muse of Marketing. Does she, as agencies would have their clients...

McDonald's promotes McJobs with Piccadilly ad.(Brief article)
June 8, 2006... McDonald's is significantly ramping up its fight to change perceptions of the company with the launch of a major recruitment ad at London's Piccadilly Circus. It is understood that the ad aims to improve the company's reputation as an...