Marketing Week articles from June 2003

Marketing Week archives from June 2003

A driving force for global approval. (This Week).(Joachim Eberhardt, DaimlerChrysler UK)
June 5, 2003... Mercedes-Benz is the epitome of conservative, understated, success; its cars exude sophisticated engineering and comfort, but eschew radical design and racy excitement. We might expect the people who market them to reflect similar caution and...

Labour plans major curb on alcohol ads: education programme tackling binge and underage drinking will involve clampdown on alcopops.(United Kingdom)(Brief Article)
June 5, 2003... The Government is to crack down on alcohol advertising in forthcoming public education campaigns combating binge and underage drinking. The campaigns mark the first time that the Government has attempted to counter binge drinking through...

Andy Law resurfaces at Springer.(and Kate Stanners at Springer & Jacoby)(Brief Article)
June 5, 2003... St Luke's founding partner and chairman Andy Law and deputy chairman Kate Stanners, who were both ousted from the business in March following a dispute over the future of the agency, are poised to join Springer & Jacoby. It is understood...

P&G man takes Campbell's Euro reins.(former Proctor & Gamble Ltd. marketer Peter Weider at Campbell Foods PLC)(Brief Article)
June 5, 2003... Campbell Grocery Products has appointed former Proctor & Gamble marketer Peter Weider as European vice-president for marketing. His appointment forms part of Campbell's plan to strengthen its marketing team ahead of a push into Europe. ...

Birds Eye picks brand chief in rejig.(Unilever Group promotes Jerry Wright )(Brief Article)
June 5, 2003... Unilever has promoted Jerry Wright to the newly created position of brand director for Birds Eye, replacing the marketing director post for frozen foods, previously held by Chris Pomfret. Pomfret has been transferred to Unilever's...

Matthew Clark md quits for Carlsberg-Tetley role. (News).(managing director Neil Fraser)(Brief Article)
June 5, 2003... Neil Fraser, the managing director of cider brands at Matthew Clark, has left the company after only four months in the job to work for Carlsberg-Tetley Brewing as head of the company's on-trade sales business. Fraser's position at...

Mazda appoints marketing chief following management reshuffle. (News).(Jeremy Thomson, Mazda Motors U.K.)(Brief Article)
June 5, 2003... Mazda Motors UK has promoted Jeremy Thomson to become its new marketing director following a management reshuffle. Thomson succeeds Rob Lindley, who becomes dealer operations director. Phil Waring is promoted to managing director from...

Britvic plans to extend Robinsons range. (News).(Britvic Soft Drinks Ltd. marketing Robinsons Fruit Spring)(Brief Article)
June 5, 2003... Britvic Soft Drinks is developing a brand extension to its Robinsons line called Robinsons Fruit Spring, which the company says is being developed for a launch early next year. The drinks manufacturer has refused to comment on the nature of...

Ofgem takes action to limit complaints. (News).(United Kingdom Office of Gas and Electricity Markets)(Brief Article)
June 5, 2003... Energy regulator Ofgem is to forc gas and electricity companies to compensate consumers who experience problems when changing to another supplier. The move follows an increase in the number of complaints received by consumer body Energywatch....

Marketing team among victims of Amulet demise.(News)(Brief Article)
June 5, 2003... The collapse of Amulet Group--parent company of 'no win, no fee" personal injury specialists Accident Group--has thrown its agency and sponsorship agreements into disarray and left its entire marketing team without employment. Included in...

Marketing boss to head project for Interbrew. (News).(promotes Richard Evans, Interbrew U.K.)(Brief Article)
June 5, 2003... Interbrew UK's marketing director Richard Evans is being temporarily promoted to a new role to spearhead a new strategic project for the brewer. The "secret" project is understood to be outside the UK market and Evans will oversee it....

Disney animation film to link with Fairy for co-promotion. (News).("Finding Nemo" and Proctor and Gamble Co.)(Brief Article)
June 5, 2003... Procter & Gamble is linking up with Disney to co-promote its Fairy dishwashing and detergent range with forthcoming animated film Finding Nemo. Finding Nemo, which is already a box office hit in the US, is expected to be released in the UK...

Dolmio and Ragu to be relaunched. (News).(Unilever BestFoods (UK) and Masterfoods UK marketing )(Brief Article)
June 5, 2003... Unilever BestFoods and Masterfoods will be locked in a head-on battle with the relaunch of their flagship pasta sauce brands later this year. Unilever BestFoods is understood to be investing up to LiOm in its Ragu relaunch, and it is...

DaimlerChrysler UK head moves to US to take top marketing role. (News).(Joachim Eberhardt)(Brief Article)
June 5, 2003... DaimlerChrysler UK president and chief executive Joachim Eberhardt is leaving the UK to fill Chrysler's top marketing position in the US. Eberhardt, who moved to the UK position in 1999, oversaw last year's Lucky Star campaign for the Mercedes...

K-C to extend Kleenex with moist wipes. (News).(Kimberley-Clark Ltd. )(Brief Article)
June 5, 2003... Kimberley-Clark (K-C) is to extend its Kleenex tissue brand with a line of moist facial and hand wipes. Kleenex Hand & Face will be launched in July, backed by a multimillion pound print and sampling campaign, scheduled to run until the...

Portman Group increases calls for sensible drinking messages in ads. (News).(U.K.)(Brief Article)
June 5, 2003... Alcohol manufacturers will come under increased pressure from the industry's self regulatory body the Portman Group to promote the message of sensible drinking in all their advertising and marketing campaigns. The Portman Group is...

Abbey National picks intermediary director. (News).(appoints Hugo Thorman)(Brief Article)
June 5, 2003... Abbey National has appointed Hugo Thorman as intermediary propositions director as part of the continuing restructure of its marketing functions. The intermediary propositions director handles all marketing responsibility for business...

Thistle rejigs as marketer quits. (Digests).(William Burton, Thistle Hotels)(Brief Article)
June 5, 2003... Thistle Hotels has divided its marketing and sales responsibilities following the recent departure of sales and marketing director William Burton. Marketing controller Gerard Tempest will manage the marketing department and report to new...

ASA supports Government's gun amnesty ad campaign. (Digests).(Advertising Standards Authority U.K.)(Brief Article)
June 5, 2003... A Government press ad for a gun amnesty, which showed a close-up of a young person's face with a gunshot wound in the forehead, has attracted ten complaints on the grounds of being offensive and distressing. The Advertising Standards...

The Government. (Digests).(expected to sell Tote (London, United Kingdom))(Brief Article)
June 5, 2003... The Government is expected to sell the state-run Tote, which could raise up to [pounds sterling]700m on the open market. The Tote has the monopoly on pool betting on horseracing, and owns 400 high street betting shops.

STA Travel. (Digests).(opening flagship store, London, England)(Brief Article)
June 5, 2003... STA Travel, the travel agent chain which targets students, is opening a flagship store at Grosvenor Gardens next to Victoria Station in London. The 3,000 sq ft outlet includes a Nomad Camping in-store concession.

Vision Express. (Digests).(Marcel Cezar promoted)(Brief Article)
June 5, 2003... Vision Express is to move its managing director for operations Marcel Cezar back to France to work at parent company Grand Vision. The company has not yet made a decision on his replacement.

AG Barr. (Digests).(James Dawson leaves)(Brief Article)
June 5, 2003... AG Barr's long-serving sales and marketing director James Dawson has left the company. It is not known if he has a job to go to.

Beiersdorf. (Digests).(Nivea Body Aroma Spritz marketing campaign)(Brief Article)
June 5, 2003... Beiersdorf is to support the launch of Nivea Body Aroma Spritz with a two-month print, poster and sampling campaign. A team of roller-bladers will spray samples of the three-product range -- available in Refreshing, Energising and Calming --...

Ryanair. (Digests).(finance)(Brief Article)
June 5, 2003... Ryanair, the Dublin-based no-frills airline, has reported an increase in net profit of 59 per cent to [pounds sterling]172m for the year to the end of March. Revenue increased 35 per cent to [pounds sterling]604.2m. Passenger traffic rose by 42...

Airline. (Digests).
June 5, 2003... Now, the low-cost airline says it is not ready to launch in the summer as planned and is delaying its first flights until October. The airline will launch with fixed fares according to destination and season.

Alpro. (Digests).(retains The Point to market chocolate milk )(Brief Article)
June 5, 2003... Alpro, the dairy-free brand, is launching a national TV campaign to support the launch of its chocolate milk. It has been created by Bristol-based agency The Point.

Queen's Speech. (Digests).(deregulation gaming bill to be delayed U.K.)(Brief Article)
June 5, 2003... A proposed gaming bill to deregulate the UK gaming industry is expected to face severe delays. The bill was to be introduced to Parliament as part of the Queen's Speech in November, but could now be bumped off the agenda by an Asylum Bill.

VisitBritain. (Digests).(marketing campaign featuring Tony Blair)(Brief Article)
June 5, 2003... VisitBritain, formerly the British Tourist Authority, is to rerun an edited version of its 'Only in Britain' campaign featuring Prime Minister Tony Blair in the US. The campaign includes a new recorded message from the PM.

Universal Music UK. (Digests).(appoints Tracie London-Rowell)(Brief Article)
June 5, 2003... Universal Music UK has appointed Tracie London-Rowell as director of film, TV and advertising with responsibility to commercially exploit the company's catalogue. She joins from Chrysalis Music.

CHI scoops [pounds sterling]7m Anchor business. (Agencies).(Clemmow Hornby Inge retained by Aria Foods)(Brief Article)
June 5, 2003... Clemmow Hornby Inge (CHI) has won the [pounds]7m advertising account for Aria Foods-owned butter brand Anchor following a three-way pitch against BMP DBB and M&C Saatchi. Incumbent WCRS was not on the shortlist. The decision to appoint CHI...

Travelodge hunts agency for [pounds sterling]2m expansion task. (Agencies).(marketing)(Brief Article)
June 5, 2003... Budget hotel brand Travelodge is looking for an advertising agency for its [pounds sterling]2m business. The campaign forms part of the brand's plan for expansion under its new owner. Private equity group Permira bought Travelodge and...

Publicis and WPP battle for Cordiant. (Agencies).(WPP Group and Publicis Ltd. and Cordiant Communications Group PLC)(Brief Article)
June 5, 2003... WPP Group and Publicis Groupe are locked in a final battle for control of deeply troubled Cordiant Communications. A resolution is expected by next Monday at the latest. A third serious contender, Grey - which had links with US hedge fund...

JWT wins [pounds sterling]23m AXA UK account. (Digests).(J. Walter Thompson U. K. Holdings Ltd.)(Brief Article)
June 5, 2003... AXA UK has awarded its advertising business toj Walter Thompson (JWT) as tipped in Marketing Week (MW May 15) and plans to double its advertising spend from [pounds]12m to [pounds]23m as part of its plan to unify its brands under the single AXA...

Barraclough to launch direct marketing agency in Soho. (Digests).(Chris Barraclough, Barraclough Edwards Chamberlain)(Brief Article)
June 5, 2003... Former Proximity London chairman Chris Barraclough is launching a new direct marketing agency next month. The Soho-based agency, which opens in the first week of July, will be called Barraclough Edwards Chamberlain. The agency is co-founded...

The Metropolitan Police. (Digests).(reviewing marketing with Advertising Syndicate)(Brief Article)
June 5, 2003... The Metropolitan Police has put out a tender to review its Lim advertising business out of Advertising Syndicate. The review does not include M&C Saatchi's work for police recruitment, which is led by the Home Office.

Target Direct. (Digests).(direct marketing campaign for Terrence Higgins Trust)(Brief Article)
June 5, 2003... Target Direct has created a direct marketing campaign for HIV and AIDS charity Terrence Higgins Trust to educate and inform people about the condition.

Foote Cone & Belding (FCB). (Digests).(Foote Cone and Belding Worldwide in running for Hong Kong Tourist Board marketing retainer)(Brief Article)
June 5, 2003... Foote Cone & Belding (FCB) Worldwide, Bates Worldwide and local agency Market Catalyst are pitching for a special post-Sars reassurance campaign for the Hong Kong Tourism Board. FCB Worldwide is the incumbent.

Vallance Carruthers Coleman Priest. (Digests).(television advertising campaign)(Brief Article)
June 5, 2003... Vallance Carruthers Coleman Priest has created the first Appletiser campaign for six years. The [pounds sterling]2.2m television campaign begins on June 9 with the strapline 'Appletiser... a moment of pure pleasure'.

Rightmove.co.uk. (Digests).(reviewing advertising with McCann-Erickson Inc.)(Brief Article)
June 5, 2003... Rightmove.co.uk, the online estate agent, is reviewing its advertising our of McCann-Erickson. It is not known whether McCann is repitching for the business.

Chime-owned. (Digests).(Maureen Lipman appointed at Will Pond-Jones Collective)(Brief Article)
June 5, 2003... Chime-owned advertising agency Will Pond-Jones Collective has hired Maureen Lipman to front the launch campaign for Carphone Warehouse's new TalkTalk fixed-line telephone business. TalkTalk is being set up with Sainsbury's as a rival to BT,...

Wieden & Kennedy. (Digests).(shortlisted for Travelocity.co.uk marketing campaign)(Brief Article)
June 5, 2003... Wieden & Kennedy, Miles Calcraft Briginshaw Duffy, Lowe and Bartle Bogle Hegarty have been shortlisted for the Travelocity advertising business.

J Walter Thompson. (Digests).(J. Walter Thompson London retained by Vodafone Group PLC)(Brief Article)
June 5, 2003... J Walter Thompson has been appointed by Vodafone to handle its advertising account in Australia. The agency was appointed as Vodafone's global advertising network a year ago. Wieden & Kennedy remains Vodafone's global creative agency.

Lowe & Partners Worldwide. (Digests).(retained by Unilever Brothers Co. for Wisk and Omo marketing)(Brief Article)
June 5, 2003... Lowe & Partners Worldwide has created a [pounds]55m global advertising campaign for the Unilever detergent brand called Wisk in the US and Omo in most of Europe. Only the UK, where Persil is handled by J Walter Thompson, is omitted from the...

Fallon. (Digests).(Fallon London retained by British Broadcasting Corp.)(Brief Article)
June 5, 2003... Fallon has created a marketing campaign for the BBC's coverage of key events in the summer calendar under the banner 'BBC summer is here'. The campaign includes TV, radio and poster campaigns, with the theme of 'freeing your feet'.

Abbott Mead Vickers.BBDO. (Digests).(retained by British Telecommunications PLC)(Brief Article)
June 5, 2003... Abbott Mead Vickers.BBDO has created a multi-million pound advertising campaign for BT to promote its new national and local call rates. Digital advertising has been created by Agency Republic...

AMV.BBDO. (Digests).(advertising for J Sainsbury PLC)(Brief Article)
June 5, 2003... AMV.BBDO has devised an ad for Sainsbury's seasonal fruit and vegetables. The ad sees Jamie Oliver using fresh fruit to create a meal for a friend's wedding.

MindShare wins [pounds sterling]22m Abbey National business. (Media).(and Naked Communications)(Brief Article)
June 5, 2003... Abbey National has awarded its [pounds sterling]22m media buying business to MindShare and its strategic media planning account to Naked Communications following a whirlwind review. The business moves from Carat. MindShare and Naked...

BBC hunts marketer for the regions. (Media).(British Broadcasting Corporation Ltd.)(Brief Article)
June 5, 2003... The BBC is looking to appoint a senior strategic marketer to oversee the nations and regions after a review of its marketing needs and resources by BBC director of marketing and communications Andy Duncan and director of the nations and regions...

Duffy picks fashion as nationals' selling point. (Media).(Maureen Duffy, Newpaper Marketing Agency)(Brief Article)
June 5, 2003... The Newspaper Marketing Agency (NMA), the body created to market national newspapers to advertisers, has identified the Paris Fashion Show as a hook for cross-publication advertising deals. Chief executive of the NMA Maureen Duffy is...

Evening Standard sponsors Sports Show in the capital. (Media).(London, England)(Brief Article)
June 5, 2003... The Evening Standard is staking a claim to sport in the capital by becoming title sponsor of a new event, The Sport Show. The show runs from July 4 to July 6 and is designed to encourage the public to try participating in a wide range of...

Football League lines up sponsor. (Digests).(Diageo PLC and Smirnoff Vodka)(Brief Article)
June 5, 2003... Diageo's Smirnoff vodka brand is poised to sponsor the Football League's flagship cup competition in a [pounds sterling]3m-a-year deal that has surprised the industry. The deal is understood to be worth about [pounds sterling]8m over three...

C4 hunts Hollyoaks sponsor after Nescafe steps down. (Digests).(Channel 4 marketing)(Brief Article)
June 5, 2003... Channel 4 is seeking a sponsor for Hollyoaks after Nestle decided not to renew Nescafe's [pounds sterling]9.5m year-long sponsorship deal made last June. Hollyoaks is Channel 4's largest single sponsorship property. Nestle signed up to the...

Sky Networks. (Digests).(Dawn Airey suggests)(Brief Article)
June 5, 2003... Sky Networks managing director Dawn Airey has suggested that BSkyB's in-house advertising unit could make campaigns for first-time clients who see television advertising as too expensive.

Granada Enterprises. (Digests).(to retain Barclays Bank PLC)(Brief Article)
June 5, 2003... Granada Enterprises is believed to be close to signing up Barclays Bank as the sponsor of the South Bank Show. The deal is thought to be worth about [pounds sterling]200,000.

Carlton Sales. (Digests).(television advertising conference)(Brief Article)
June 5, 2003... Carlton Sales, Granada Enterprises, Five, Channel 4, IDS, Viacom and ITV Network are to meet in early July to discuss what steps need to be taken to market TV to advertisers.

Powergen. (Digests).(retains GEM Group to manage sponsorship portfolio)(Brief Article)
June 5, 2003... Powergen has appointed sports agency GEM Group to manage its [pounds sterling]500,000 sponsorship portfolio, which includes the Rugby League Cup, the Rugby Union Cup and Ipswich Town Football Club. GEM will also develop future sponsorship and...

England Netball. (Digests).(retains Goodform as commercial agent)(Brief Article)
June 5, 2003... England Netball, the netball governing body, has appointed Goodform as its commercial agent. Goodform's brief is to strengthen the netball brand, as well as identify and negotiate commercial opportunities.

Volkswagen. (Digests).(marketing deal with Canary Wharf Underground Station)(Brief Article)
June 5, 2003... Volkswagen has taken over Canary Wharf Underground station for this week. The sponsorship coincides with the MotorExpo show. The deal was negotiated by Viacom Outdoor's Impact Team.

Eurocamp. (Digests).(reviews marketing deal with Mediaedge: cia Manchester)(Brief Article)
June 5, 2003... Eurocamp is reviewing its [pounds sterling]500,000 media planning and buying business held by Mediaedge:CIA Manchester. The holiday company has just reappointed BJL to its advertising account.

Capital Radio Group. (Digests).(appoints Anna Pennington)(Brief Article)
June 5, 2003... Capital Radio Group has appointed Anna Pennington as head of sponsorship, promotions and interactive. The appointment is part of a restructure of Capital's commercial department (MW May 22).

Disney Channel. (Digests).(new logo)(Brief Article)
June 5, 2003... Disney Channel has unveiled its first new logo in five years. It combines the Walt Disney signature and Mickey Mouse, and has been designed by US agency Razorfish.

EMG. (Digests).(promotional deal with Polydor, Best, The Greatest Hists of S Club)(Brief Article)
June 5, 2003... EMG, the entertainment division of MediaCom, has devised a competition with Polydor to promote Best, The Greatest Hits of S Club. The activity includes passport-style photo strips of the pop band being placed in Asda store photo-booths...

TalkSport. (Digests).(promotional deal with Nivea UK Aftershave Balm)(Brief Article)
June 5, 2003... TalkSport has signed a promotional deal with Nivea. Its Aftershave Balm will be promoted on the No-Nonsense Sports Breakfast show in the run-up to Father's Day on June 15.

Jazz FM North-west. (Digests).(appoints Joe Radcliffe)(Brief Article)
June 5, 2003... Jazz FM North-west has appointed Joe Radcliffe as sales director. He joins from Radio Investments.

Radio's key players waiting to pounce: this year's Communications Bill will bring about consolidation within the radio industry, but who will the big winners be?(United Kingdom)
June 5, 2003... Like strutting bantam cocks in the farmyard, eyeing each other with beady orbs, radio groups are circling each other, apparently ready to fly into a flurry of buyours and mergers. The impetus for this upheaval will be the enactment of the...

GfK figures highlight the flaws in Rajar methods: GfK Media's radio audience figures have caused a stir with Rajar. But instead of criticising, Rajar should be getting its own house in order.(U.K. market research)
June 5, 2003... At first sight, the results of GfK Media's National Broadcast Media Survey, which covers TV and radio audiences, confirm what many had suspected, that research respondents' memories are fallible and paper diaries are not a reliable method of...

Blurred visions impede resolution of ITV dilemma. (Media).(Carlton Communications PLC and Granada Group PLC and the Competition Commission U.K.)
June 5, 2003... As Carlton and Granada press for approval of their merger, Torin Douglas questions whether a remedy to the competition and monopoly issues can ever be achieved As Carlton and Granada make their final appearances before the Competition...

Letters.(Letter to the Editor)
June 5, 2003... Enforcement is the fly in the ointment The article "Is the writing on the wall for flyposring" (MW May 15) puts the spotlight on two highly important issues. It highlights the illegality of the practice -- a stance supported by the...

Virgin puts a spoke in car retail's wheel. (News Analysis).(with multibrand dealership U.K.)
June 5, 2003... Though new EU rules have freed car dealerships from the manufacturers' control, few show signs of ditching the one-marque showroom. But will a new multibrand outlet from Virgin force the industry to change? Asks John Stone Virgin, the...

Capping the decline in the toothpaste market. (News Analysis).(United Kingdom)
June 5, 2003... After long-term sales erosion from price promotions and electric brushes, major toothpaste brands plan to reverse the trend. Around of relaunches by the UK's biggest toothpaste brands over the coming months will attempt to stem a dramatic...

The bigoted game. .(Cover Story)
June 5, 2003... The FA is planning a hard-line TV campaign to root out racism among fans, citing the success of the drink-driving and seatbelt ads as good grounds for its strategy. But persuading people to 'clunk-click' is not the same as tackling deeply held...

3G operators' fairy tale is ruined by harsh realities. (Business).(mobile telecommunications U.K. and Europe)
June 5, 2003... The mobile telecoms sector's problems with 3G will not be solved by adding gimmicks to phones, but by giving the public what they want, says George Pitcher If the mobile telecoms sector were a Grimm fairy tale-try saying that and it...

Does Mother know best on racism? (Diary).(Football Association television campaign)(Brief Article)
June 5, 2003... The Diary was happy to see the Football Association is to act on racism at England games by launching a new TV campaign (MW last week). However, on seeing that the FA has lined up TB WA/London and Mother to pitch for the campaign, the Diary...

Enterprise duo's car trek pays off. (Diary).(Dave Brown and Pete Hollingsworth, Design Pursuit Challenge)(Brief Article)
June 5, 2003... In the old days, if you wanted to raise money for charity, you got sponsored to do something unpleasant. The Diary has long suppressed memories of being forced to trudge through muddy, cattle-sodden fields in shorts and singlet, in pursuit of...

Clear Channel's hypocritic oath. (Diary).(on flyposting and "i shagged here.com")(Brief Article)
June 5, 2003... The Diary is bored. This whole fly-posting debate caused by Ansell Healthcare's "i shagged here.com" campaign has been good only for curing the Diary's insomnia. Maiden and Clear Channel have been incessantly dinning into us the evils of...

The game is up for T-Mobile. (Diary).(marketing account )(Brief Article)
June 5, 2003... Buried at the end of a news story in last week's Marketing Week was the following: "T-Mobile is reviewing its [pounds sterling]10m UK direct marketing account. The incumbent Claydon Heeley Jones Mason declined to repitch." The Diary was...

Thirsting for a theme no more. (Factfile).(bars and pubs U.K.)
June 5, 2003... Themed pubs are falling out of favour with revellers, who now prefer a more minimalist backdrop, though they are still a hit with those in a party mood. Themed pubs and bars were welcomed by UK consumers when they were first developed in...

Innovate to accumulate. (Special Report: Point of Purchase).(retail trade U.K.; includes related article "The In-Store Design & Marketing Show 2003")
June 5, 2003... While companies are puffing the financial squeeze on headline ad campaigns, lower-profile media such as PoP are benefiting, thanks to improved accountability and innovative in-store formats, says Nathalie Kilby. The point-of-purchase (PoP)...

Raise a glass to the end of blame and claim madness.(Accident Group goes under)
June 5, 2003... The demise of personal injury claims firm Accident Group is cause for celebration. Is common sense prevailing over Britain's 'claims culture'? Iain Murray hopes so Though they are increasingly few and far between, bursts of exhilaration...

Victory fanfare -- or the last post?. (This Week).(top marketer appointments to brands in trouble)
June 12, 2003... What makes a marketer take on the top job at what, to the outside world, is so obviously a basket case? Money, for sure. But it's not that simple: against high financial gain must be set unbelievably long hours, chronic high stress levels, and...

Marketing chief quits at Safeway: Bray leaves supermarket chain 'by mutual agreement' in the midst of fierce takeover battle.(Karen Bray resigns, Safeway (United Kingdom))(Brief Article)
June 12, 2003... Safeway's marketing director Karen Bray is leaving the supermarket, which is at the centre of a takeover battle. It is not known whether the marketer, who has been marketing director at the supermarket for the past two years, has a job to...

Asda trials George standalone stores.(Asda Group PLC to test market clothing brand stores)(Brief Article)
June 12, 2003... Wal-Mart-owned Asda is to test market standalone stores for its George clothing brand, with the aim of giving consumers an opportunity to purchase the clothing and shoe range in a different shopping environment to that of a supermarket. ...

BT promotes consumer supremo.(BT Retail appoints Fergus Crockett)(Brief Article)
June 12, 2003... BT Retail has promoted its consumer marketing director Fergus Crockett to managing director of consumer. The promotion follows the surprise announcement earlier this week that Angus Porter has been appointed by Abbey National to fill its top...