Marketing Week articles from July 2007

Marketing Week archives from July 2007

HSBC gives key marketer 'golden handcuff' offer.(Global Bank Corp.)(Brief article)
July 5, 2007... Global bank promotes Chris Clark after speculation that Saatchi will offer him chief executive post HSBC is understood to be expanding the role of its key marketer Chris Clark in an effort to keep him at the bank, as it starts a review...

Vanneck quits after Telegraph takes axe to marketing budget.(Katie Vanneck )(Brief article)
July 5, 2007... Telegraph Media Group (TMG) marketing director Katie Vanneck has quit her role after brutal cuts to her marketing budgets were imposed to meet the group's profits targets. She has left to go back to Times Media as sales and marketing...

Gulliford to launch a super consultancy with BBH boss.(partnerships between Barclays PLC and Bartle Bogle Hegarty Ltd.)(Brief article)
July 5, 2007... Former Barclays group marketing chief Simon Gulliford is teaming up with Bartle Bogle Hegarty group director Steve Kershaw to launch a "super consultancy" to advise businesses on long-term strategic plans, such as investment opportunities in...

Baby milk lobby criticises 'ineffective' new ad rules.(regulations of Baby foods industry)(Brief article)
July 5, 2007... The Baby Feeding Law Group (BFLG) has heavily criticised new plans to restrict the promotion of baby milks for being "ineffective" and claims the Government has already admitted that they will fail. The group, which is a coalition of...

Chris Smith: I wouldn't have banned 'Go to work on an egg'.(planning of Advertising Standards Authority )(Brief article)
July 5, 2007... Lord Smith, the new Advertising Standards Authority (ASA) chairman, has knocked the Broadcast Advertising Clearance Centre's (BACC) decision to ban the re-run of the 1960s television ad which urged people to "go to work on an egg". In...

Quiz laws are 'unworkable' for marketing campaigns.(laws and rules of Gambling Commission)(Brief article)
July 5, 2007... The Gambling Commission's guidance on the new rules on free draws and prize competitions have been criticised by a leading media lawyer, who says they could torpedomarketing plans. Nick Johnson, head of advertising and sponsorship law at...

Npower to ambush London Live Earth.(Brief article)
July 5, 2007... Energy brand npower is to roll out a guerrilla marketing blitz around the London element of the global Live Earth concert being held at Wembley stadium. It is understood that the RWE-owned energy brand had been in talks with Live Earth...

New campaign: Charles Worthington gets an airing.(Brief article)
July 5, 2007... Charles Worthington is launching a television campaign to run nationally throughout the summer, which will be the haircare brand's first foray into TV advertising. The three 20-second executions have been created by Delaney Lund Knox...

IN BRIEF: Fopp goes into administration.(Brief article)
July 5, 2007... Fopp, the high street music retailer, has gone into administration after struggling to assimilate the 67 stores it bought from Music Zone last year. The chain, which started as a Glasgow market stall 25 years ago, grew to 105 stores. ...

IN BRIEF: Walkers Crisps overhaul.(Brief article)
July 5, 2007... PepsiCo is investing #7.5m overhauling its Walkers Crisps range and bringing back its traditional-look logo. The new look will coincide with the company's switch to using 100% British potatoes next month, and aims to reassure consumers that...

IN BRIEF: New Look will not be sold.(New Look Group PLC)(Brief article)
July 5, 2007... New Look, the budget fashion retailer, will not be sold after interested parties failed to match the company's #1.8bn asking price. The chain is currently owned by private equity groups Apax and Permira. Copyright: Centaur Communications...

BRIEF: Scottish & Newcastle decline in sales.(Brief article)
July 5, 2007... Scottish & Newcastle, the brewer, has announced that it will see a 5% decline in sales for the first half of the year due to the bad weather over recent months. It says first half profits will be lower than the #74m it reported for the same...

IN BRIEF: Cadbury Schweppes plead guilty.(Cadbury Schweppes PLC)(Brief article)
July 5, 2007... Cadbury Schweppes has pleaded guilty to six charges of breaking food and hygiene regulations in a case bought by Herefordshire Council. The admission comes just two weeks before the confectionery giant will be sentenced at Birmingham Crown...

PEOPLE: Trinity Mirro.(Trinity Mirror has promoted David Black )(Brief article)
July 5, 2007... Trinity Mirror has promoted David Black to the newly created role of group director of digital publishing. Black was previously director of digital media for the regionals division and has been with the company for eight years. ...

PEOPLE: Food Northwest.(Stuart Ross appointed)(Brief article)
July 5, 2007... Food Northwest, the food and drink arm of the Northwest Regional Development Agency, has appointed Stuart Ross as its first chairman. Ross is a former executive director at Iceland and head of distribution at Tesco. Copyright: Centaur...

PEOPLE: TK Maxx.(Stephanie Morgan left TJX Companies Inc. TK Maxx)(Brief article)
July 5, 2007... TK Maxx managing director Stephanie Morgan has left the discount fashion chain after just eight months in the role. She is not thought to have a job to go to. Morgan joined the chain from Littlewoods. Copyright: Centaur Communications Ltd....

PEOPLE: Nestle Purina Europe.(Brief article)
July 5, 2007... Nestle Purina Europe chief executive John Harris is to become executive vice-president of Nestle Waters. He replaces chief executive Carlo Donati who is retiring in December. Copyright: Centaur Communications Ltd. and licensors

PEOPLE: Motorola.(Andrew Morley appointed at Motorola Inc.)(Brief article)
July 5, 2007... Motorola has appointed former Harrods marketing director Andrew Morley as vice-president of marketing. Morley will be responsible for brand and retail marketing across Europe, India and Russia. He replaces Simon Thompson who joined...

PEOPLE: Global Radio.(Richard Park leaves Magic 105.4)(Brief article)
July 5, 2007... Magic 105.4 programme director Richard Park is leaving the station to join Global Radio, the investment vehicle that acquired Chrysalis Radio last week, as executive director. Park has been with Magic parent company EMAP for five years. ...

Nokia global director fills senior vacancy at Orange.(Justin Billingsley appointmented as marketing director in Orange PLC)(Brief article)
July 5, 2007... Orange has poached former Nokia global marketing director Justin Billingsley to fill the role of UK brand marketing director. He will replace Pippa Dunn who took over as UK pay-as-you-go director last November. Billingsley, who covered the...

Virgin Money makes prepaid move.(Virgin Money Personal Financial Service Ltd.)(Brief article)
July 5, 2007... Virgin Money is launching a prepaid debit card in a bid to cash in on the "virtual bank account" market. The card, which has been developed by financial services specialist PrePay Technologies, will launch this week and be backed by a...

Powergen joins forces with government.(PowerGen PLC)(Brief article)
July 5, 2007... Powergen, the utility provider, is gearing up for the start of a government-backed trial to test energy-monitoring dev-ices in homes. The initiative is part of a drive to reduce carbon emissions by cutting energy consumption as outlined in...

Oasis outstrips Ribena in juice volume sales.(Coca-Cola Great Britain)(Brief article)
July 5, 2007... Coca-Cola's juice drink Oasis has overtaken Ribena as the biggest selling drink in the juice category by volume share, according to exclusive Nielsen data seen by Marketing Week. This follows Coca-Cola's TV campaign for the drink after a...

Personal wins headteacher career push.(recruiting of headteachers)(Brief article)
July 5, 2007... The government is planning a new programme to encourage potential headteachers in their career progression. Personal, the brand response agency, has been appointed by the COI, on behalf of the National College for School Leadership (NCSL)...

Analysis: Will Purnell be a valuable asset as a minister?(BBC Broadcast Ltd.)
July 5, 2007... A political anorak has taken over at the Department for Culture, Media & Sport (DCMS), according to some observers. Critics portray James Purnell, appointed in last week's Cabinet reshuffle as culture and media secretary, as little more than...

Independent route for headhunter Wall.(Louise Wall resigns from Kendall Tarrant )(Brief article)
July 5, 2007... Headhunter Louise Wall is quitting Kendall Tarrant to set up an independent training and development consultancy. However, it is understood she will continue to work as a consultant with Kendall Tarrant - rebranded last month as The Talent...

Analysis: Is Saga and AA merger driven by greed or sound marketing move?(Saga Car Insurance and Automobile Association Ltd.)
July 5, 2007... Saga's private-equity-driven merger with the AA, announced last week, will require some deft marketing to prove that it is more than an exercise in financial manipulation. The two organisations will be put into a single holding company,...

Oxfam to appoint one agency for total marketing overhaul.(Brief article)
July 5, 2007... Oxfam is reviewing its marketing strategy in a move aimed at making its communications and advertising more effective. The charity is seeking its first retained advertising agency to help it overhaul its existing strategy. It is talking...

WWAV Rapp Collins bows out as WWF calls review.(World Wide Fund for Nature)(Brief article)
July 5, 2007... The conservation charity World Wide Fund for Nature (WWF) UK is reviewing its media and direct marketing business out of WWAV Rapp Collins after three years. The Omnicom-owned agency has declined to repitch. The review is being...

Admiral hands #10m brief to MindShare.(Admiral Insurance Group)(Brief article)
July 5, 2007... Admiral Insurance has handed MindShare its #10m media planning and buying business from Mediavest Manchester following a pitch. The financial services company, which owns the Elephant.co.uk, Diamond and Admiral insurance brands, called a...

New campaign: Taste of authenticity.(marketing of Scottish & Newcastle PLC)(Brief article)
July 5, 2007... Scottish & Newcastle UK is launching a television ad for the Spanish lager San Miguel. The 30-second advertisement, created by Harrison Troughton Wunderman, is part of a #12m campaign planned for the premium beer brand this year. The...

IN BRIEF: WAA to revamp brand.(Brief article)
July 5, 2007... WAA, the branding and design agency, has been hired by Spirit Health Clubs, a gym chain owned by InterContinental Hotels & Resorts, to revamp its brand. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Legal & General roster.(Legal and General Group PLC)(Brief article)
July 5, 2007... Crayon, Teamspirit, Pepper and Omobono have been added to the Legal & General roster. Agencies including CCHM:ping and The Gate have lost their place on the roster. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Lean Mean Fighting Machine appoint Yahoo!(Yahoo! Inc.)(Brief article)
July 5, 2007... Lean Mean Fighting Machine has been appointed by Yahoo!, the search portal, to develop an online strategy in a bid to boost ad revenues across display advertising and search. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: McCann Erickson to handle ad for Evening Standard.(Associated Newspapers Holdings PLC)(Brief article)
July 5, 2007... McCann Erickson has been appointed to handle the advertising for Associated Newspapers's flagship London title, Evening Standard. The agency won the business after a five-way pitch, which was thought to include incumbent The Law Firm. ...

IN BRIEF: Visa sponsorship of World Cup.(international marketimg of Wieden and Kennedy Inc.)(Brief article)
July 5, 2007... Wieden & Kennedy has taken the #100m global advertising task to support payment card brand Visa's sponsorship of the World Cup. It follows the cessation of a legal dispute by rival Mastercard with governing body FIFA. Mastercard claimed as...

IN BRIEF: Nokia advertising account.(Brief article)
July 5, 2007... Wieden & Kennedy has won the #150m global advertising account for mobile phone handsets manufacturer Nokia following a six month review of its agency arrangements, which also involved Mother and JWT. A pitch to handle Nokia's network...

Sorrell moots deal with Rainey Kelly start-up.(WPP Group PLC and Rainey Kelly Campbell Roalfe/Y&R)(Brief article)
July 5, 2007... WPP Group chief executive Sir Martin Sorrell is understood to be considering investing in the start-up agency being launched by Rainey Kelly Campbell Roalfe/Y&R executives James Murphy, David Golding and Ben Priest. It is thought that...

Arc to handle Coca-Cola #15m sales promotion.(marketing of Coca-Cola Co.)(Brief article)
July 5, 2007... Coca-Cola has put Arc on its direct marketing roster to handle its estimated #15m sales promotion business, following a five-way pitch. The Publicis-owned agency will handle Coke's portfolio of brands across retail outlets. Arc won the...

Analysis: Despite recent reverses, JWT has big plans for the future.(management of JWT Ltd.)
July 5, 2007... A succession of account losses and changes to the management at JWT over the past three years have left the agency looking damaged. It appears to be adrift in the UK market, where clients have favoured hiring independents rather than networks...

BBC annual report reveals 13% rise in marketing spend in 2006.(British Broadcasting Corp. )(Brief article)
July 5, 2007... The BBC hiked its marketing spend by almost 13% in 2006 to #45.4m, according to figures released this week. Figures show that spending on marketing, press and publicity accounted for 1.5% of output spend, up from 2005 when the #40.3m...

Technology chief defends iPlayer launch.(BBC Technology Ltd.)
July 5, 2007... BBC technology chief Ashley Highfield says internet service providers (ISPs) should see its on-demand iPlayer as a "marketing opportunity" instead of a threat, following fears that it could slow the internet. IPlayer will let viewers...

Absolute to help clients set up their own record labels.
July 5, 2007... Absolute Marketing and Distribution is launching a consultancy service to help brands wishing to follow in the footsteps of Starbucks by setting up their own rec-ord label. The label-management specialist, which manages record labels for...

Game uses prize draw to promote new virtual world.(Game.co)(Brief article)
July 5, 2007... High street retailer Game is offering consumers the chance to win free online games for life, via its online portal, as part of an initiative to promote its partnership with virtual game A World of My Own (AWOMO). AWOMO is a new...

ITV unable to recruit commercial director.(Brief article)
July 5, 2007... ITV's search for a commercial director to replace Ian McCulloch is understood to have hit difficulties with two out of a four-strong shortlist pulling out. The broadcaster is also understood to be "confused" about what it wants the role...

Microsoft sales director blasts digital advertising ignorance.(Marc Bresseel )(Brief article)
July 5, 2007... Microsoft EMEA sales director Marc Bresseel has hit out at brand advertisers and their agencies for failing to grasp the intricacies of digital advertising. The regional sales director for Europe, the Middle East and Africa at Microsoft...

IN BRIEF: Waitrose website.(Brief article)
July 5, 2007... Waitrose, the supermarket group, is launching a new interactive website today (Wednesday). The site has been created by digital agency twentysix London and will include video demonstrations, podcasts and forums. Copyright: Centaur...

IN BRIEF: Reebok nine-year deal.(Reebok International Ltd.)(Brief article)
July 5, 2007... Reebok, the sportswear company, has signed a nine-year deal to extend both its stadium-naming rights to Bolton Wanderers FC and its kit sponsorship deal. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: BSkyB submits response to High Court action.(British Sky Broadcasting Group PLC)(Brief article)
July 5, 2007... BSkyB has submitted its response to rival Virgin Media's High Court action this week. It follows the removal of Sky's basic channels from the cable platform in February after negotiations over their carriage broke down. Copyright:...

IN BRIEF: Pizza Hut advertising spend.(Brief article)
July 5, 2007... Pizza Hut, the restaurant and takeaway chain, is moving a third of its #10m advertising spend into radio, press, outdoor and online. It has traditionally spent 90% of its budget on TV. It claims the shift is due to the changing media...

IN BRIEF: Audience trust.(marketing of ITV PLC)(Brief article)
July 5, 2007... ITV executive chairman Michael Grade has called on broadcasters to maintain audience trust in a speech delivered at the Royal Television Society this week. He said that trust is "non negotiable" and "audiences and ratings are not the same...

IN BRIEF: Virgin Media confirms bid approach.(Virgin Media Group Ltd.)(Brief article)
July 5, 2007... Virgin Media has confirmed it has received a bid approach from Carlyle. The private equity group is one of a number of bidders that is reported to have contacted Virgin Media's advisers in recent weeks. Copyright: Centaur Communications...

New directors at Kewego to push online video platforms.(appointments of John Gillespie and Matej Vipotnik)(Figleaves.com)(easyshop.co.uk)(Brief article)
July 5, 2007... Kewego, the white label online video service that recently launched in the UK, has appointed former Figleaves.com founder John Gillespie as commercial director to spearhead its development in the UK. It has also appointed Matej Vipotnik as...

Analysis: How correct are BBC's PC TV predictions?(British Broadcasting Corp. launches its iPlayer)
July 5, 2007... The BBC has a lot riding on the long-delayed launch of iPlayer, its on- demand TV service delivered over the internet, which goes live this month. The corporation predicts the free iPlayer software, which allows users to download BBC programmes...

Tiscali to ride on tails of BT's internet TV campaign.
July 5, 2007... Tiscali UK chief executive Mary Turner says she wants her marketing to piggyback rival BT's ad campaign. Her comments follow the launch of BT's biggest ad campaign so far this year, in May, to promote BT Vision. The multi-million pound...

Early signs that itv's blighted episode is coming to a close.(management of ITV PLC)
July 5, 2007... With the right people in the top roles, ITV is setting a promising scene for comeback, but the commercial picture isn't quite complete yet Throughout my career I have always had a clear view of ITV, and in common with many TV buyers,...

LETTER: Insurance price critics are missing the point.(services of insurance companies)(Brief article)
July 5, 2007... The furore surrounding the Direct Line attack on price comparison websites has missed the point about helping customers find insurance online. The debate has ignored the fact that the value of an insurance policy isn't just about the advertised...

LETTER: Clients have lost faith in old agency model.(Letter to the editor)
July 5, 2007... Chris Ingram suggests the old agency model is merely cracked and not broken (MW June 14). But this view is largely supported by pointing to the evidence of uninterrupted profit increases in the major communications groups. A more...

LETTER: Media and creatives can work together.(forecasts and trends of mass media industry)(Viewpoint essay)(Brief article)
July 5, 2007... Chris Ingram's dismissal of the notion that re-integrated media and creative agencies can produce better work for clients is short-sighted and wrong. I agree that the original full-service model was flawed. To produce great creative and...

LETTER: Great collaboration needs fertile ground.(Letter to the editor)
July 5, 2007... Chris Ingram is right about one thing - it requires hunger, agility and talent to make the most of the opportunities available to marketing today (MW last week). But, ultimately, it's the ability of those hungry, agile and talented...

LETTER: There is no such thing as a free design pitch.(Letter to the editor)
July 5, 2007... Upon reading the response from Tim Hipperson (Letters, MW June 21) (#2.80) about working on a London 2012 logo repitch for free, I nearly choked on my cup of coffee (#1.99, Starbucks). With my handkerchief (Kleenex #2.99, special offer) I...

LETTER: Training should be tailored to objectives.(Letter to the editor)
July 5, 2007... I read with interest Paul Gander's article "Learning to talk the talk" (MW June 14) and, while I agreed with many of the points raised, I felt the piece failed to address the most significant element of implementing development programmes for...

LETTER: US digital agencies are superior at planning.(Letter to the editor)
July 5, 2007... RKCR chief executive James Murphy says digital agencies are hamstrung by a lack of management depth in strategy and account handling (No More the Young Pretenders, MW June 7). The digital specialists' lack of planning capability is a weak...

LETTER: Green efforts should be more sustainable.(Letter to the editor)
July 5, 2007... I read with interest the article "Brands show true colours" (MW May 31), and particularly the comment that "fake greenery is as easy to spot as a fake tan". A brand can be easily damaged if organisations falsely market their credentials and...

VIEWPOINT: Turning the tables on an American dream.(forecasts and trends of retail stores)
July 5, 2007... There was a time, long ago, when US retailers moulded the look of the UK high street. Back in 1987, Gap was a breath of fresh air with its innovatory focused retail format that challenged the rather stuffy department store mentality then...

CHRIS SMITH: Political insider.(Advertising Standards Authority )
July 5, 2007... New Advertising Standards Authority chairman Lord Chris Smith has the ability to engage with policymakers over protecting advertising freedom and the political expertise to communicate the ASA's role as an effective regulator to consumers....

UK MARKETS: Climate change hits us retail.
July 5, 2007... Why are so many US-inspired retail attractions floundering? The key to success could be in acknowledging cultural differences and adjusting to the local market, says Matthew Gorman US retailers are battling tough times in the UK, with...

COMMENT - DIGITAL: Digital is king, but confusion reigns.(forecasts and trends of digital media)
July 5, 2007... Today's marketing plans must include digital media, but does anyone know what it is? Is it really that different from what already exists? asks Mike Parker Digital media - "yes, we must have lots of that," is the cry I hear most...

COMMENT - DIGITAL: The convergence of media.
July 5, 2007... Digital media is merging the boundaries between the once separate traditional media but marketing can't rely on technological novelty alone. By Louis Halpern What's the difference between TV, press, outdoor, ambient, radio and online...

ROLLS-ROYCE: Best of British.(management of Rolls-Royce Motor Cars Ltd.)
July 5, 2007... Can Rolls-Royce - a brand synonymous with quality and Britain - put its troubles behind it following a German takeover and rediscover the glories of a golden age? asks Louise Jack Rolls-Royce is possibly the best-known British brand in the...

PLASTIC CARDS: Green cards here to stay.(environmental aspects of plastic cards)
July 5, 2007... Financial brands must ensure that renewable materials are used in the manufacture of plastic cards if they want to be credibly green, says Andrew Hayward The plastic bank card celebrated its 40th birthday last week. But as we are now...

SMOKING BAN: The smoking gun.
July 5, 2007... The ban on smoking in public places in England is a watershed in British social policy that will see public health rise to the top of the political agenda and mark a change in the way the UK socialises The ban on smoking in public places in...

MARKET RESEARCH: Research ensures rewards.(analysis of market research)
July 5, 2007... As finance departments make increasing demands on creatives to justify the effectiveness of their ad campaigns, David Benady discovers how a range of market research tools can help Marketers are under pressure as never before to...

VOUCHERS: Mobile vouchers go mainstream.(methods of marketing)
July 5, 2007... With mobile becoming a major player in marketing, the humble voucher has set out on its own evolutionary trail. Richard West tracks its progress from paper to gift card and now digital format Vouchers have been one of marketing's great...

DIRECT MARKETING: Compliance versus creativity.
July 5, 2007... The FSA is changing the compliance regulations for financial services companies' DM material. The changes will provide agency creatives with different boundaries to push. By David Reed Think of brands that do outstanding direct marketing...

Our supply-and-demand market forces are just the ticket for touts.
July 5, 2007... Like the financial suits in the City, the low-lifes that pound the streets to sell tickets at inflated prices are performing a useful and valued service As I flicked through the channels in a desultory sort of way, my eyelids drooping at...

PepsiCo 'on back foot' as bid to catch Coke hots up.(market details of Coke Zero)(Brief article)
July 12, 2007... PepsiCo is plotting a fresh assault on the UK cola market after admitting that it has been caught on the "back foot" by the launch of Coke Zero last summer. Speaking exclusively to Marketing Week, Bruno Gruwez, marketing director Pepsi...

Virgin shakes up marketing team after loss of franchise to Arriva.(Virgin Trains)(Brief article)
July 12, 2007... There is to be a major shake-up in the marketing department at Virgin Trains following the loss, this week, of the Cross Country rail franchise to Arriva. The service will move to the new operator in November. A Virgin Trains source says...

Victory for Direct Line in battle of the 'wheels'.(trademarking of a computer mouse on wheels)(Brief article)
July 12, 2007... Insurance brand Direct Line has won the latest battle in its legal wrangle with rival Esure over the trademarking of a computer mouse on wheels. The insurers have been embroiled in a two-year battle over the trademark, which has culminated...

McKenzie overhauls Bhs marketing team.(Brief article)
July 12, 2007... Bhs director of marketing Shaeren McKenzie is restructuring the ailing retailer's marketing team just four months after taking over the role. McKenzie, a former Gossard marketer, has promoted head of marketing services Justin Whitmore to...

Match.com to offer users confidential dating service.(Brief article)
July 12, 2007... Match.com, the dating website, is launching a new service that will offer users greater privacy. It will be based in its US introductory service, Chemistry.com, which does not display user profiles on the site. The website is looking to...

IN BRIEF: Fuel-efficient vehicle.(Land Rover to introduce energy efficient vehicles)(Brief article)
July 12, 2007... Land Rover is considering launching a smaller, more fuel-efficient vehicle. Its smallest vehicle, the Freelander compact sports, emits 194g of CO2 per km compared with a target average of 140g per km proposed by the EU. Copyright: Centaur...

IN BRIEF: Ikea axing managing positions.(IKEA International A/S)(Brief article)
July 12, 2007... Ikea is axing 300 management positions in the UK by the beginning of next year. It is not yet known whether any marketing positions will be affected. The Swedish homewares retailer blames difficult trading conditions. Copyright: Centaur...

IN BRIEF: Mobile phone service in Vietnam.(Vodafone Group PLC introduces cellular service)(Brief article)
July 12, 2007... Vodafone is believed to be plotting a mobile service launch in Vietnam, one of the world's last remaining untapped markets for mobile phone operators. Reports suggest Vodafone is scouring the country's state- dominated mobile phone sector for...