Marketing Week articles from July 2005

Marketing Week archives from July 2005

Nestle Rowntree appoints P&G marketer as UK chief.(Appointed David Rennie as marketing chief )(Brief Article)
July 7, 2005... Nestle Rowntree has appointed Procter & Gamble marketing chief David Rennie as marketing director, following the departure of Neil Ducray after just a year in the role. Rennie will replace Ducray, who left the confectionery giant at the...

TV advertising no longer a 'must-have' says Toyota's commercial chief.(Toyota (GB) PLC, Paul Philpott)(Brief Article)
July 7, 2005... Television is no longer a "must-have" on a media schedule, according to Toyota GB commercial director Paul Philpott, in the Incorporated Society for British Advertisers (ISBA) Annual Report for 2005. Questioning the diminishing status of...

Factory flood washes out UB brand strategy for 2005.(Brief Article)
July 7, 2005... United Biscuits (UB), owner of McVitie's, has been forced to abandon its 2005 strategy to merge recently acquired Jacob's Bakery into its portfolio, in the aftermath of a flood at one of its factories earlier in the year. This has...

Job axe falls on RAC commercial chief.(Brief Article)
July 7, 2005... Top RAC marketer David Lewis is the latest high-profile casualty of the company's #1.1bn takeover by insurance giant Aviva. Aviva, which owns the Norwich Union brand in the UK, has scrapped Lewis's commercial director role. His...

Volkswagen boss to take helm at Audi UK.
July 7, 2005... Audi has appointed Jeremy Hicks as its UK chief, to replace Kevin Rose, who left earlier this year to take up a senior marketing position with Volkswagen in Germany (MW May 12). Hicks moves over from Volkswagen Group UK, where he was head...

Codemasters brand boss lands global marketing role.
July 7, 2005... Codemasters, the computer games publisher and developer, has appointed Nicky Hewitt as global marketing director. Hewitt replaces Ken Johnston, who left the company last month (MW June 2), and moves up from her position as group brand...

Scottish Courage to spend #5m on Sirrus cider launch.(Brief Article)
July 7, 2005... Scottish Courage is launching a premium cider under its Strongbow brand next month. Called Strongbow Sirrus, it represents an attempt to tackle the "headbanger" image of cider. The launch, on August 22, will be supported by a #5m...

ASA scolds Coke over Fanta Z ads.(Advertising Standards Authority )
July 7, 2005... Coca-Cola Great Britain has been censured by the Advertising Standards Authority (ASA) for encouraging bad behaviour among children, after a commercial for Fanta Z showed people spitting out the drink. The campaign, created by Mother,...

Pro-smoking lobby group launches anti-ban ad campaign.(Brief Article)
July 7, 2005... Smoking lobby group Forest has launched an advertising campaign to put its message across during the public consultation on a proposed smoking ban in public places. The group has resorted to placing full-page ads in magazines aimed at...

IN BRIEF: France Telecom rebranding Wanadoo.(Wanadoo internet division)(Brief Article)
July 7, 2005... France Telecom is rebranding its Wanadoo internet division as Orange, less than two years after changing its name from Freeserve. It plans to cross-sell to its mobile phone users. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Barclaycard pulls out of retail loyalty card scheme Nectar.(Brief Article)
July 7, 2005... Barclaycard is pulling out of retail loyalty card scheme Nectar in favour of offering customers free travel insurance. The move follows the announcement that American Express is to launch a Nectar-branded credit card. Copyright: Centaur...

IN BRIEF: AA ruled out using animals in advertising.(Brief Article)
July 7, 2005... The AA has ruled out using 'captive wild animals' in any future advertising, following complaints by the Captive Animals Protection Society about a Delaney Lund Knox Warren ad featuring a 52-year-old arthritic elephant called Anne. ...

IN BRIEF: Burger King considering flotation.(Brief Article)
July 7, 2005... Burger King, the fast food chain, is understood to be considering a flotation in the next six months. The move, which would value the company at #1.1bn, is being seen as a likely exit for the chain's owners, private equity companies Texas...

IN BRIEF: Asda plans to cut management roles.(Brief Article)
July 7, 2005... Asda has announced that it plans to cut 1,400 management roles, including 200 head-office posts. The plans, which were announced by Asda president Andy Bond, follow a downturn in consumer spending. Copyright: Centaur Communications Ltd. and...

IN BRIEF: Motorola buys intellectual property for Sendo.(Brief Article)
July 7, 2005... Motorola has bought the intellectual property for Sendo, after the British mobile manufacturer was placed into administration. Motorola's interest in Sendo was first revealed exclusively in Marketing Week (June 23). Copyright: Centaur...

IN BRIEF: Visa appointment.(Adrian Martorana)(Brief Article)
July 7, 2005... Visa has appointed Citibank regional marketing director Adrian Martorana as head of marketing strategy and communications for its Central and Eastern Europe, Middle East and Africa business ahead of its rebrand. He replaces Alex Craddock who is...

IN BRIEF: The Rugby Football League.(Simon Malcolm )(Brief Article)
July 7, 2005... The Rugby Football League has appointed Simon Malcolm as director of marketing and corporate communications. Malcolm was director of marketing at Greater Manchester regeneration firm Partners IN Salford. Copyright: Centaur Communications...

IN BRIEF: Dairy Council.(Jill Eisberg resigns UK National Dairy Council)(Brief Article)
July 7, 2005... Dairy Council chief executive Jill Eisberg has resigned from her role after nearly three years. Chairman Christian Fox will handle her responsibilities in the meantime. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Morgan Stanley.(John Mack appointed)(Brief Article)
July 7, 2005... Morgan Stanley has appointed former president John Mack as chief executive and chairman. He will replace Philip Purcell, who is retiring following calls for his departure. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Ulster TV.(Ulster Television PLC appoints Scott Taunton to Wireless Group)(Brief Article)
July 7, 2005... Ulster TV has appointed Scott Taunton as chief executive of The Wireless Group, the radio group it acquired last month. Taunton, who is the former business development director for UTV's radio and new media divisions, replaces Kelvin...

IN BRIEF: Cadbury Schweppes.(Appointed Robin Chatterton as marketing director)(Brief Article)
July 7, 2005... Cadbury Schweppes global advertising development director Robin Chatterton has left the company to join wealth management group St James's Place Capital as marketing director. He has been with Cadbury since 1980. Copyright: Centaur...

Coca-Cola appoints former Cahoot chief to Euro role.(Deborah Cutler )(Brief Article)
July 7, 2005... Coca-Cola has appointed former Cahoot marketing director Deborah Cutler to a newly created role heading innovation and new product development across Europe. Her job title is not yet confirmed, but she will report directly to European...

Masterfoods unveils White Twix extension.(Brief Article)
July 7, 2005... Masterfoods is extending its Twix brand with the launch of a white chocolate version. The Twix White will be introduced in August as a limited edition and will be in stores for the autumn. It is understood that this is the first time that...

Production problems delay launch of Oasis fruit juice.(Coca-Cola Co. )(Brief Article)
July 7, 2005... Coca-Cola has been forced to push back the launch date for its premium juice brand Oasis Fusion from September to next year, following production problems. Industry insiders suggest that the Oasis production plant does not have the...

Diesel hires top fashion PR as its marketing chief.(Andy Griffiths)(Brief Article)
July 7, 2005... Diesel, the Italian fashion brand, has appointed public relations consultant Andy Griffiths to its top UK marketing post. Griffiths will take over from former Boxfresh marketer Dan Barton in the role of head of marketing and...

Ocean Spray targets the younger woman.(Brief Article)
July 7, 2005... Cranberry juice giant Ocean Spray is changing its strategy to begin targeting women between the ages of 30 and 45. This represents a shift from the previous target market of brand loyalists generally aged over 40. A new television...

Analysis: Will BA bring grim tidings for the brothers Saatchi?(review of advertising contract between British Airways PLC and M&C Saatchi)
July 7, 2005... One of the most enduring relationships in the advertising industry could come to an end after British Airways revealed it is to review its #60m global advertising account, held by M&C Saatchi. BA surprised the advertising world by...

Smint launches 'whitening' brand extension.(White by Smint)(Brief Article)
July 7, 2005... Smint, the mint brand owned by Chupa Chups Perfetti van Melle UK, has launched the first teeth-whitening mint in the UK market. The whitening chewing mints contain bicarbonate of soda. White by Smint will offer a natural alternative to...

Suzuki GB picks chief for corporate and car arm.(Takanori Suzuki )(Brief Article)
July 7, 2005... Suzuki GB has drafted in Takanori Suzuki as managing director of its automobiles and corporate operations division. Suzuki, who is not related to the founding Suzuki family or the current chairman and chief executive Osamu Suzuki, joins...

Analysis: Stanley Leisure helps William Hill win the high street race.(Stanley Leisure Organisation PLC, William Hill Organization Ltd.)
July 7, 2005... William Hill's #504m acquisition of Stanley Leisure group's 624 betting shops makes the company the UK's largest bookmaker. With 2,237 outlets now under its belt, William Hill leapfrogs Ladbrokes, which has 1,956 shops. William Hill has...

Saga trawls agencies for finance services TV brief.(television advertising, Saatchi and Saatchi)(Brief Article)
July 7, 2005... Saga's financial services division is seeking an agency to handle a multi-million pound advertising push. The company has approached several direct marketing agencies in the past month about a direct- response television campaign. The...

Boots unveils 'trust' advertising push.(Mother)(Brief Article)
July 7, 2005... "Trust Boots" will be the slogan underlying the health and beauty retailer's new advertising branding push, which begins on Sunday. Created by Mother, the campaign has been designed to reinforce Boots' expertise in health and beauty and...

Hasbro puts major support behind B-Daman game launch.(advertising)(Brief Article)
July 7, 2005... Hasbro, the toys and games company, is rolling out a heavyweight campaign for one of its biggest UK toy launches this year, the B-Daman board-game range. The toys are being rolled out to stores this month and are to be backed by a massive...

Gyro holds on to #5m Sun task.(Sun Microsystems Inc.)(Brief Article)
July 7, 2005... Gyro has retained the #5m global below-the-line account for IT company Sun Microsystems. It is understood the agency fought off competition from Arc Worldwide, Proximity and Tequila to retain the business. Gyro and Sun, which called...

IN BRIEF: Summer campaign for Early Learning Centre.(Brief Article)
July 7, 2005... Billington Cartmell has developed a summer campaign aimed at mothers for the Early Learning Centre. Mothers will receive vouchers allowing them to claim free hair and beauty treatments. Copyright: Centaur Communications Ltd. and licensors...

IN BRIEF: Novartis over-the-counter medicines business account.(Grey London and Saatchi and Saatchi)(Brief Article)
July 7, 2005... Novartis, manufacturer of brands including Nicotinell and Voltarol, has appointed Grey London and Saatchi & Saatchi to handle its over-the- counter medicines business. The account was previously split globally, with Euro RSCG London handling...

IN BRIEF: Direct marketing account for Epson.(Tullo Marshall Warren)(Brief Article)
July 7, 2005... Tullo Marshall Warren has been appointed to handle the #3m direct marketing account for printer manufacturer Epson. TMW beat several undisclosed agencies to win the business. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Advertising account for Jacob's Bakery.(Publicis)(Brief Article)
July 7, 2005... Publicis has been handed the #4m advertising account for Jacob's Bakery without a pitch. Euro RSCG was the incumbent on the business. The account move follows the acquisition of Jacob's by United Biscuits (UB) late last year. Publicis...

IN BRIEF: Shortlist for tea brand Twinings.(R. Twining and Company Ltd., Lowe, Fallon London and Mustoes )(Brief Article)
July 7, 2005... Lowe, Fallon London and Mustoes are on the shortlist for the #4m ad account for tea brand Twinings. The brand parted company with Leagas Delaney just over a year after it was appointed, owing to creative differences (MW May 5). Copyright:...

NMA appoints VCCP for conference branding brief.(Newspaper Marketing Agency, Vallance Carruthers Coleman Priest)(Brief Article)
July 7, 2005... The Newspaper Marketing Agency (NMA) has appointed Vallance Carruthers Coleman Priest to work on its conference branding project. VCCP's specific brief will be to focus on branding and awareness around the NMA's conference activity. ...

Mind calls direct marketing pitch for 'high-value' drive.(to attract more donors)(Brief Article)
July 7, 2005... Mental health charity Mind is looking for a direct marketing agency to attract more high-value donors. It is believed the business is worth between #500,000 and #1m. Mind works with charity specialist BlueFrog, but is talking to below-...

Law resurfaces with global agency launch.(Andy Law, Law & Kenneth)(Brief Article)
July 7, 2005... Andy Law, one the founders of St Luke's, is launching a global marketing services agency just months after his previous start-up, Boymeetsgirl, went into administration. The agency, Law & Kenneth, is a partnership with the founder of St...

Barclaycard campaign marks return to form.(Brief Article)
July 7, 2005... Barclaycard has dropped actress Jennifer Aniston in favour of Absolutely Fabulous comic Jennifer Saunders, who will front a #6m campaign introducing the strapline "Stay Barclaycalm". Three Bartle Bogle Hegarty-created 40-second ads will air...

VCCP wins pitch for #10m Gala Bingo brief.(Brief Article)
July 7, 2005... Gala Bingo has appointed Vallance Carruthers Coleman Priest (VCCP) to handle its #10m advertising account. It follows a two-way pitch against Frame Cunningham. The chain, which is the UK's leading bingo operator, is planning an...

Analysis: Matthew Hooper & Co. found Kids Inc.
July 7, 2005... Matthew Hooper, former chairman of the MCCA and Interfocus, is setting up an agency dedicated to offering expertise on marketing to children. He has gone into partnership with Sheena Horgan, founder and former joint managing director of...

IN BRIEF: Abbey shortlist four agencies.(Brief Article)
July 7, 2005... Abbey has shortlisted four agencies for its #8m digital media and search activity. Incumbent M Digital, a division of MindShare, has been invited to pitch, along with Carat Digital, I Level and Starcom. The review includes Abbey's online...

IN BRIEF: COI Communications launch press-buying review.(Brief Article)
July 7, 2005... COI Communications has launched its #41m press-buying review, as first predicted in Marketing Week (MW May 19). The incumbent on the business is MediaCom. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Cable television companies plans for merger.(Brief Article)
July 7, 2005... NTL and Telewest, the cable television companies, are expected to announce plans for a #6bn merger by the end of July after several months of speculation. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Local stations under a single name.(GCap Media )(Brief Article)
July 7, 2005... GCap Media has consolidated its two networks of local stations under a single name. The Capital FM and The Mix networks will now come under the The One Network banner. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Plans to launch up to two digital radio multiplexes.(Brief Article)
July 7, 2005... GCap Media is considering taking Ofcom to court over the broadcast regulator's plans to launch up to two digital radio multiplexes. GCap chairman Ralph Bernard says that the company was assured that Digital One, the multiplex owned by GCap,...

IN BRIEF: Bid for ITV.(Time Warner partners with private equity companies )(Brief Article)
July 7, 2005... Time Warner is reported to be teaming up with private equity companies Goldman Sachs Group and Apax Partners to make a #6.6bn bid for ITV. Former BBC director-general Greg Dyke is thought to be advising Apax on the bid. Copyright:...

WPP agencies win #20m Michelin media business.(KR Media.)(Compagnie Generale des Etablissement Michelin)(Brief Article)
July 7, 2005... Tyre manufacturer Michelin has split its #20m European media planning and buying account between Mediaedge:CIA and WPP Group affiliate KR Media. Mediaedge:CIA will be the lead agency on the business throughout Europe, except in France....

ITV prepares a revamped on-air design.(Brief Article)
July 7, 2005... ITV could bring back idents as part of an overhaul of its on-air look. It is working with BBC Broadcast and M&C Saatchi to develop a new on- air look that will work across ITV, ITV2, ITV3 and the soon-to-launch ITV4. ITV insiders denied...

Government causes a stir with anti-smoking drive.(Brief Article)
July 7, 2005... A new Government anti-smoking television ad which focuses on the impact smoking has on sexual health and attractiveness has already led to complaints to the Advertising Standards Authority. The advertisement, created Abbott Mead...

Sainsbury's set for media review.(J Sainsbury PLC)(Brief Article)
July 7, 2005... Sainsbury's has brought in auditors to examine its relationship with media agency PHD in what is being seen by many as a step towards a full- blown review of its #56m media account. Johan Denikamp of financial procurement specialists 4C...

BBC slashes marketing departments from 20 to 8.(Brief Article)
July 7, 2005... The BBC is restructuring its marketing, communications and audiences division and cutting the number of departments from 20 to eight. The new departments will be television; radio and music; new media and digital; journalism; out of...

Analysis: Look who else has benefited from the concerts for Africa.
July 7, 2005... As Robbie Williams sang his heart out for Live 8, 9.6 million people in the UK alone watched him strut across a stage branded with AOL and Nokia logos as the event was broadcast on the BBC's television channels. For these two global...

Advertising forecast looks bleak as media agencies review spend.(Brief Article)
July 7, 2005... Media agencies are revising downwards their estimates for television advertising spend for the year to nearly zero growth as the "tough" market conditions continue. Estimates for September suggest total TV spend will be down by about...

New Campaigns: "Herbie Fully Loaded".(Brief Article)
July 7, 2005... Buena Vista International (BVI), Disney's film arm, is pumping millions of pounds into the European launch of the film Herbie Fully Loaded in an effort to build a multi-million pound global brand. The campaign kicks off this month and...

JC Decaux takes over capital sites.(CB Advertising acquisition)(Brief Article)
July 7, 2005... JC Decaux, Europe's largest outdoor advertising group, is continuing its assault in large-format backlit billboards with the acquisition 19 London sites from CB Advertising. Decaux will rebrand the billboards under its Premiere portfolio...

E-tailers warned over coupon 'scam'.(Online retailers)(Brief Article)
July 7, 2005... Online retailers could see their profits disappear if they do not act quickly to control a "black market" in promotional codes and online coupons, which are being sold on Ebay and on specialist sites. Web agency Logan Tod spotted the...

Freeview viewer numbers soar towards 10 million.(DTV Services Ltd.)(Brief Article)
July 7, 2005... The total number of UK digital viewers has grown by 3.5 million in the past six months to 32.4 million - and Freeview, the free-to-air digital television service, has been the major factor in that growth. According to new figures from...

Ernest & Julio Gallo launches UK website.(www.turning-leaf.co.uk)(E and J Gallo Winery)(Brief Article)
July 7, 2005... Ernest & Julio Gallo, the Californian wine company, has launching its first dedicated UK consumer brand website, www.turning-leaf.co.uk, to back its Turning Leaf premium wine range. The site went live at the end of June with a competition to...

IN BRIEF: Napster appoint strategic marketing director.(Appointed Christopher Moisan )(Brief Article)
July 7, 2005... Napster has appointed Christopher Moisan as its strategic marketing director. He will be responsible for all aspects of Napster's marketing strategy, overseeing the activities of Napster's advertising and media buying agencies. He will report...

IN BRIEF: Yahoo! launch price-checking service.(Brief Article)
July 7, 2005... Yahoo! UK & Ireland has launched a price-checking service delivered to mobile phones, using Yahoo! WAP services. Price and product information will be provided by Yahoo! subsidiary Kelkoo, and the service will cover 3 million product offers...

IN BRIEF: UK digital marketing consultancy launching in China.(Brief Article)
July 7, 2005... Panlogic, the UK digital marketing consultancy, is launching in China, with offices in both Shanghai and Beijing. Its first campaign will be for the FA Premier League, to promote its Chinese website (cn.premierleague.com), which will feature...

Letter: Online marketing is growing ever faster.(Letter to the Editor)
July 7, 2005... I consider it very interesting that your article (Marketers rate outlook as grim, MW June 16) made no reference to the online marketing medium: according to research conducted by both Forrester and the Interactive Advertising Bureau recently,...

Letter: Can McD's be moved up the food chain?(Letter to the Editor)
July 7, 2005... So Sainsbury's marketer Dominic Rowell is to take over as head of marketing at McDonald's (MW June 23). He may have a job on his hands. It will be interesting to see how Rowell will shake off the downmarket image of McDonald's customers,...

Letter: There's nothing worth watching these days.(Letter to the Editor)
July 7, 2005... Thomson's decision to install digital advertising screens in 100 of its stores (MW last week) is an intelligent investment and a step in the right direction towards producing quality retail television in what has to date been a poorly...

Leader: M&C Saatchi must not allow BA to take flight.
July 7, 2005... A surprise it may have been, but it certainly wasn't the nicest of birthday presents. Shortly after celebrating its tenth anniversary, M&C Saatchi faces a review of its flagship (and foundation) client, British Airways. Actually, what's...

Letter: Functional doesn't mean it's working.(Letter to the Editor)
July 7, 2005... Robert Dwek's article "Whatever way you phrase it, a website's only useful if it works" (MW last week) was excellent and absolutely on the money in several areas. However, there were one or two places where I thought it might be potentially...

Letter: Correspondents at cross purposes.(Letter to the Editor)
July 7, 2005... I thought I'd point out Adam Chard's schoolboy error (letters, MW last week) before hundreds of angry Home Counties types beat him up. The Stella Artois Live Film campaign does clearly show a flag, but that's about it as far as accuracy goes...

Letter: Take this Scottish chuntering to Herts.(Letter to the Editor)
July 7, 2005... Adam Chard is almost correct in his identification of the Scottish flag (MW last week) flying in a small-town English street. But rest easy, Stella and Scotland. The town featured is St Albans, Hertfordshire - and the flag flying above the...

Letter: King of Shaves is still involved in a Big deal.(Letter to the Editor)
July 7, 2005... I read with interest the your item on King of Shaves (MW June 23). A few of the details in the last paragraph of the article are incorrect, however, so I am writing to you to clarify. King of Shaves does have a continuing relationship...

Internet banking: Egg beaten at its own game.
July 7, 2005... When Egg was launched in 1998 it boasted that internet banking would bring about the demise of the high street banks. However, as the traditional banks have improved their online services, it is the internet banks such as Egg that are facing...

Ambush campaigns: When it pays to pounce.
July 7, 2005... Sponsors pay huge sums to have their names associated with major sporting events, only to see other companies hijack all their hard work by running campaigns alongside the event - or even by infiltrating their brands into the venues. Mark...

Looking at the wider picture, the box office isn't trailing so badly.
July 7, 2005... AMERICA: Polly Devaney This year's box-office sales may be #67m down on 2004, but in a market where one blockbuster can greatly skew the figures, the studios remain optimistic After a mammoth marketing campaign that was launched...

BlackBerry: PDAs for the people?
July 7, 2005... BlackBerry has won the hearts of businessmen and is the highest-profile PDA - now it needs to crack the consumer market, says Caroline Parry The days of being off at a meeting and out of touch with the office are over, thanks to the rise...

Facts and Figures: Research in Motion.(Brief Article)
July 7, 2005... * Research In Motion was set up in 1984 by engineering students Mike Lazaridis, now president and co-chief executive, and Douglas Fregin, now vice-president of operations * RIM introduced the first product containing BlackBerry...

London's Olympic bid: Inspiring a positive attitude.
July 7, 2005... In order to host the 2012 Olympic games, London not only had to try to convince the IOC, but gain the support of the British public. An impressive integrated marketing campaign proved highly effective Today (Wednesday), the International...

Sport: Football tournaments provide a better match for sponsors.
July 7, 2005... Sport sponsorship is a great way for a company to build a brand, and football tournaments offer an unrivalled global audience, as Euro 2004 in Portugal demonstrated, says Philippe Margraff Few marketing platforms can match the...

SPECIAL REPORT - PROMOTIONAL MARKETING: Brands need not pay the price.
July 7, 2005... Brand-led retail promotions are becoming rare, as the big stores take greater control of pricing. But, since the whole concept is riddled with risk, are they a good idea anyway? asks Richenda Wilson When it comes to price promotions,...

SPECIAL REPORT - MOTIVATION: I vow to thee my company.
July 7, 2005... Most people have little trust in their employer, and work merely because they have to. But some companies want to be loved by their staff - and are willing to make the effort. By Paul Gander To most Britons, the idea of "brand evangelism"...

What's in a name? #100,000 if you believe market researchers.
July 7, 2005... IAIN MURRAY Market research claims that people called David or Susan are more likely to be high earners. Sadly for them, people called Iain know rubbish when they see it In these drowsy dog days of summer when the air is heavy, the...