Marketing Week articles from January 2007

Marketing Week archives from January 2007

Ryanair gears up for fight over Brown's 'green' levy.(Gordon Brown )(Brief article)
January 4, 2007... Ryanair chief executive Michael O'Leary is gearing up to fight Gordon Brown over air passenger duty after refusing to pay the Treasury #2m of back-dated taxes. O'Leary has labelled Mr Brown "scrooge" over his plans to apply an increase...

Burger King appoints Kerry Foods marketer as UK chief.(Sarah Power joined)(Brief article)
January 4, 2007... Burger King is boosting its marketing team with the appointment of Sarah Power as its top UK marketer. She took up the role this week. Power, who joins as senior marketing manager for northern Europe, will oversee the implementation of all...

Npower price 'attack' on British Gas risks backlash.(Brief article)
January 4, 2007... Energy provider npower is launching a campaign attacking British Gas for hiking its prices, only days before it increases its own prices by 40%. The RWE-owned utility company wants to turn the heat up on British Gas with the roll-out of...

Disney revamps website to exploit networking trend.(Walt Disney Co.'s Disney.com)(Brief article)
January 4, 2007... The Walt Disney Company is gearing up to unveil its revamped Disney.com online offering next week as it aims to capitalise on the interest in social networking and further exploit the internet as a communications tool. Disney president...

Sanex launches brand push to boost UK sales.(Sara Lee International, Abbott Mead Vickers/BBDO Ltd.)(Brief article)
January 4, 2007... Sara Lee International is launching a major pan-European advertising campaign for its Sanex toiletry brand that focuses on "healthy skin". The campaign marks a shift in strategy away from product-led advertising in favour of promoting the...

Mike Moran joins Isle of Shuna board.(Brief article)
January 4, 2007... Former Toyota GB commercial director Mike Moran has joined Scottish seafood business Isle of Shuna as its first non-executive director. Moran, already an Isle of Shuna investor, joins the board as the company embarks on a strategy to...

ASA slams 'misleading' KFC Zinger Chicken ads.(Advertising Standards Authority )(Brief article)
January 4, 2007... KFC has been slammed by the Advertising Standards Authority (ASA) over a poster promoting its new Spicy Zinger Chicken drumsticks because the regulator found that it was misleading. The poster included the words "To try it just find 50p"...

Coke warned over Minute Maid plans.(Coca-Cola Co. )(Brief article)
January 4, 2007... Retailers have warned Coca-Cola that its relaunch of Minute Maid will fail unless the soft drinks giant finds a clearer positioning for the product. The juice brand is due to be relaunched at Easter with improved packaging and clearer...

Co-op unveils ads to back own-brand food overhaul.(Co-operative Group )(Brief article)
January 4, 2007... The Co-operative Group is overhauling its own-brand food strategy to focus on the quality of its products and ingredients and its ethical sourcing. The move is supported by a new ad campaign that will break this week. The group is...

IN BRIEF: Burberry to be questioned by parliamentary committee.(Burberry Group PLC)(Brief article)
January 4, 2007... Burberry, the luxury fashion brand, is to be questioned by a parliamentary committee about plans to close a UK factory and axe 300 jobs as it relocates to China. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Little Chef in takeover talks.(Peoples Restaurant Group Ltd. Little Chef)(Brief article)
January 4, 2007... Little Chef is reportedly in takeover talks, less than 18 months after being bought for #52m by its chief executive Simon Heath and the People's Restaurant Group. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Sustain campaign to boycott bottled water.(Food Standards Agency)(Brief article)
January 4, 2007... Sustain, the food and health campaigning group, is calling on the rest of the government, businesses and consumers to follow the Food Standards Agency, the Department of Transport and Defra, in boycotting bottled water and switching to...

IN BRIEF: BenQ Mobile likely to be broken up.(Brief article)
January 4, 2007... BenQ Mobile is likely to be broken up after talks to save the firm failed. No investors came forward to rescue the company before an end- of-2006 deadline. The Germany-based firm filed for insolvency in September and is now set to enter formal...

IN BRIEF: Virgin in talks with AirAsia.(Virgin Group Ltd., AirAsia Sdn. Bhd.)(Brief article)
January 4, 2007... Virgin Group is in talks with AirAsia for the second time about taking a stake in the Malaysia-based low-cost airline. The move would give the British company a wider foothold in the Asian market and create the world's first global budget...

IN BRIEF: Tesco launch in-store Apple zones.(Tesco PLC)(Brief article)
January 4, 2007... Tesco has announced the launch of in-store Apple zones at 12 of its supermarkets where trained staff will sell Apple products such as iPods. It follows a trial of the concept in Kingston. Copyright: Centaur Communications Ltd. and licensors...

PEOPLE: Virgin Megastores.(Stephen Lynn and Pierre Houeix appointed)(Brief article)
January 4, 2007... Virgin Megastores, part of Virgin Retail, has appointed Stephen Lynn, previously marketing and relationship manager, to the newly created role of senior promotions, partners and PR manager, and Pierre Houeix as advertising manager. ...

PEOPLE: Alliance Pharmacy.(Christian Rose appointed)(Brief article)
January 4, 2007... Alliance Pharmacy has appointed Christian Rose as trading and marketing director with a seat on the board, reporting directly to chief services officer Tricia Kennerley. He was previously director of food for the Spirit Group, part of Punch...

PEOPLE: Telegraph Media Group.(marketing manager search)(Brief article)
January 4, 2007... The Telegraph Media Group is looking to recruit a search marketing manager in a year that will see it direct a fifth of its media spend online. The successful candidate will manage everything from search optimisation to paid search, and will...

PEOPLE: Vue Entertainment.(Eric Nicoli appointed)(Brief article)
January 4, 2007... Vue Entertainment, the multiplex cinema operator and developer, has appointed EMI group chairman Eric Nicoli as non-executive chairman, with immediate effect. Nicoli will work closely with ceo Tim Richards on driving Vue's growth in the UK and...

PEOPLE: Unilever.(Dave Lewis replaces Kevin Havelock )(Brief article)
January 4, 2007... Unilever has named Dave Lewis, managing director of its UK home and personal care business, as the chairman of its UK operation. He replaces Kevin Havelock who has been appointed overall group vice- president and president of its US operation....

Motor trade body loses top marketer after restructure.(Retail Motor Industry Federation's Gary Elliott left)(Brief article)
January 4, 2007... The Retail Motor Industry Federation's (RMIF) director of sales and marketing Gary Elliott has left after almost two years. He does not have a job to go to. Elliott joined the RMIF, the trade body that represents car dealers in England,...

Analysis: Indian bid bodes well for Vodafone.(Hutchison Essar South Ltd., Vodafone Group PLC)
January 4, 2007... Vodafone's pursuit of India's Hutchison Essar is being seen by some as a sign of renewed confidence at the world's leading mobile phone operator after a turbulent 2006. The company has confirmed it is considering making a bid for a...

Nivea revamps deodorant range.(Nivea France)(Brief article)
January 4, 2007... Nivea, the Beiersdorf-owned beauty brand, is overhauling its deodorant range in a bid to take on market leader Unilever-owned Sure. The new strategy aims to reassure consumers that the range is as effective as other brands. The company...

Analysis: Heineken aims to go where other beer brands cannot reach.(Heineken U.K. Ltd.)
January 4, 2007... Heineken has unveiled plans to extend its non-alcoholic beer brand Fayrouz into western markets and is understood to have handed the brand's #25m advertising account to TBWA/London. The agency has been tasked with creating a Europe-wide...

Lowe takes light-hearted approach to Options push.(Twinings UK)(Brief article)
January 4, 2007... Twinings UK is launching a TV campaign to promote its low calorie Options hot chocolate brand as a "permissible treat every day". The campaign, developed by Lowe London, highlights the range of flavours on offer and encourages consumers to...

Sainsbury's picks TMW to handle #1m direct brief.(J Sainsbury PLC, Tullo Marshall Warren)(Brief article)
January 4, 2007... Sainsbury's has appointed Tullo Marshall Warren (TMW) to handle its #1m direct marketing business. The account was previously held by Proximity London, which has worked with the supermarket chain for five years. TMW won the business...

Alfa poised to move #50m task into Y&R.(Alfa Romeo S.p.A., Young & Rubicam Brands)(Brief article)
January 4, 2007... Alfa Romeo is poised to move its #50m pan-European advertising account into the Young & Rubicam (Y&R) network, ending months of speculation about its 18-year relationship with fellow WPP agency United. Sources say Y&R is close to...

Five agencies pitch for prime UKTV channels.(Brief article)
January 4, 2007... UKTV, the digital television network, is reviewing the advertising business for three of its channels. Five undisclosed agencies have already been invited to pitch for the account. The network is looking to appoint a roster of agencies to...

IN BRIEF: Liquid Communications developed snowball-fight game.(Scandinavian Airlines System)(Brief article)
January 4, 2007... Liquid Communications has developed a knock-out, online snowball-fight game with flight ticket giveaway as part of a campaign on behalf of Scandinavian Airlines. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Grey Healthcare Group acquires stake in Spanish agency.(Comunicacion y Servicio Consultores de Marketing Publicidad)(Brief article)
January 4, 2007... Grey Healthcare Group, the WPP-owned healthcare communications agency, has acquired a majority stake in Spanish agency Comunicacion y Servicio Consultores de Marketing Publicidad. The agency joins GHG's network of 43 offices in 22 countries....

IN BRIEF: Ad campaign for RAC.(Abbott Mead Vickers/BBDO Ltd.)(Brief article)
January 4, 2007... Abbott Mead Vickers.BBDO has created a #20m television ad campaign for the RAC featuring actor Vinnie Jones and boxer Lennox Lewis. The RAC to the Rescue campaign, which breaks this week, will focus on its breakdown services as well as...

IN BRIEF: Picture Financial appoints Pod1.(Brief article)
January 4, 2007... Picture Financial, the financial services company backed by venture capitalists Apax Partners and funded by Merrill Lynch, has appointed Pod1 as its creative digital agency for 2007 and 2008. Copyright: Centaur Communications Ltd. and...

IN BRIEF: Lindt appoints Grey.(Lindt und Sprungli Aktiengesellschaft Chocoladefabriken, Grey Advertising Inc.)(Brief article)
January 4, 2007... Lindt, the luxury chocolate manufacturer, has appointed Grey to its #4m UK ad account as tipped by Marketing Week on December 21. The agency won the business following a final pitch against Leo Burnett that was overseen by the Haystack...

IN BRIEF: Lowe London wins Chevrolet.(Brief article)
January 4, 2007... Lowe London has confirmed it has won Chevrolet's #5m UK advertising business after a three-way pitch, beating Leo Burnett and Luton agency Butterfield Morris Bushell to the account. Copyright: Centaur Communications Ltd. and licensors

Defra hunts agency for #10m task.(Department for Environment, Food and Rural Affairs)(Brief article)
January 4, 2007... The Department for the Environment, Food and Rural Affairs (Defra) is looking for an agency to handle recruitment and other classified advertising. The business, which includes some creative and design services and media planning, is worth...

Analysis: A little less Soul, but Nitro aims for new digital life.(Soul Advertising)
January 4, 2007... That the two remaining founders of Soul should leave the agency 18 months after its acquisition by Nitro should not, perhaps, have been a surprise. Rumours had been circulating about Nitro London managing director Bruce Crouch for months....

#4m furniture brand win for Doner Cardwell.(Hammonds Furniture Ltd., Doner Cardwell Hawkins)(Brief article)
January 4, 2007... Furniture retailer Hammonds has appointed Doner Cardwell Hawkins to handle its #4.5m advertising business. It follows a competitive pitch against a number of undisclosed agencies. The account was previously held by CheethamBellJWT and it is...

EMAP Radio names head of network charity drive.(Cath Ellington appointed)(Brief article)
January 4, 2007... EMAP Radio has appointed Cath Ellington to the new role of managing director of Big City Charities. She will now handle all charity work across EMAP's local station network in England, Scotland and Northern Ireland. Ellington, who was...

Universal nets #5m Codemasters brief.(Universal McCann, Codemasters Software Company Ltd.)(Brief article)
January 4, 2007... Universal McCann is understood to have won the #5m planning and buying business for video games publisher Codemasters and is tipped to win the pan-European business for stationery brand, Sandford. The Codemasters business was held by MJ...

ITV turns to Telegraph chief.(ITV PLC hired Annelies van den Belt of Telegraph Media Group)(Brief article)
January 4, 2007... ITV has poached Annelies van den Belt to run its broadband division just seven months after she joined the Telegraph Media Group as director of new media. Van den Belt, who will be managing director of ITV's broadband team, will report to...

IN BRIEF: Kingsmill sponsorship.(LK Today)(Brief article)
January 4, 2007... Kingsmill will take over from Dove as the sponsor of TV magazine show LK Today in 2007. The terms of the deal include 40-second bumpers and sponsorship of the LK Today webpage. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Google overtake Techorati.(Brief article)
January 4, 2007... Google's Blogsearch has overtaken rival blog search engine Techorati, according to research company HitWise. Google's Blogsearch has seen a 168% rise in traffic. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: BOA sponsorship deal.(British Olympic Association, Visa, Australian Youth Olympic Festival 2007)(Brief article)
January 4, 2007... The British Olympic Association (BOA) has signed a sponsorship deal with Visa as the official partner for Team GB at the 2007 Australian Youth Olympic Festival. It will be the first time the UK has participated in the event. Copyright:...

IN BRIEF: 2 million Sky Plus boxes installed.(British Sky Broadcasting Group PLC)(Brief article)
January 4, 2007... BSkyB says it has now installed 2 million Sky Plus boxes since launch. It will add new features to the service this year, including video on demand catch-up programming and the ability to set the personal video recorders remotely via the...

IN BRIEF: Tiscali piloting TV service.(IPTV service )(Brief article)
January 4, 2007... Tiscali is piloting its Tiscali TV service to London customers ahead of a national launch later this year. The service will replace Homechoice, the IPTV service it bought last year. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Ofcom to reveal C4 results.(Channel 4 Television Co.)(Brief article)
January 4, 2007... Media regulator Ofcom will reveal results of a review of Channel 4's finances in March. Channel 4 is arguing for financial help because falling advertising revenues and increased competition from digital media are hampering its ability to...

Analysis: Retailers feel the 'ouch' in vouchers.(Hamleys PLC)
January 4, 2007... As sleigh bells were ringing, upmarket toy store Hamleys became the latest retailer to fall foul of its own online voucher offer, in a marketing blunder reminiscent of Hoover's disastrous Air Miles promotion of the early 1990s. In posters...

Friends Reunited launches ad push.(Kitcatt, Nohr, Alexander and Shaw)(Brief article)
January 4, 2007... Friends Reunited, the reunion website, is attempting to broaden its appeal to older users with a #7m advertising push that breaks this week. The website, which was bought by ITV for #175m at the end of 2005, is looking to reposition...

BAA agrees Cabvision deal.(BAA PLC)(Brief article)
January 4, 2007... Cabvision, the taxi media company, is launching a bespoke channel for airport operator BAA. The channel will show ads for BAA services as well as highlighting new security measures that have been introduced. The BAA Airport Channel will...

LETTER: The next purchase is where loyalty lies.(Letter to the editor)
January 4, 2007... Are loyalty cards missing the point? (MW last week). As someone with extensive experience in the area, I have to agree that the loyalty/CRM industry has had its day and is faced with the dilemma of increasingly disillusioned marketers. ...

LETTER: Measurement doesn't have to cost creativity.(Letter to the editor)
January 4, 2007... As with any marketing activity, clients and increasingly their procurement departments will only be convinced of the validity of their investment if they can see a clear method of evaluation. Some marketing techniques lend themselves to...

LETTER: Threshers overlooked 'trackability' element.(Letter to the editor)
January 4, 2007... Marketers throughout the country will continue to debate whether Thresher's "40% off" voucher campaign was a stroke of genius or a marketing trick that spiralled out of control. However, there can be no doubt that Threshers missed an...

VIEWPOINT: Alcohol-free beer gives marketers a headache.
January 4, 2007... Should it be congratulations, or commiserations, to TBWA/London for winning the #25m European launch of Heineken's non-alcoholic beer brand Fayrouz? The agency will no doubt earn every pound of the sizeable fee it has negotiated, and here's...

BRANDS: Top tips for the year ahead.(Nintendo Company Ltd.)(ING DIRECT)(Google Inc.)
January 4, 2007... Who will be the stars of 2007? Last year belonged to Marks & Spencer, but the next 12 months could see several big names shine just as brightly. Here we take a look at some of the likeliest contenders hoping to make their mark during the...

BT: Back to the future.(British Telecommunications PLC)
January 4, 2007... When BT was the only provider of telecoms in the UK, its ad campaigns got the nation talking. Mark Choueke discovers the company needs to regain its emphasis on memorable advertising BT is a classic example of a brand whose advertising...

REGIONAL PRESS: Community news values.
January 4, 2007... Regional newspapers are adapting to the digital age by offering their readers news when, where and how they want it, and it's paying off, says Lynn Anderson The hunger for 24-hour news among increasingly tech-savvy consumers has altered...

MARKET RESEARCH: Unlock the power of brands.
January 4, 2007... Companies are increasingly communicating their values to customers and staff through branding, a process that has given market research influence beyond the marketing function. By Alicia Clegg Not so long ago, branding was something that...

How a pan in Manhattan led to a pain in the cranium.(Experiential marketing)(Column)
January 4, 2007... A lavatorial display in Times Square provides a clue to what really triggers a migraine - trying to explain the theories behind experiential marketing I, for instance, have only just removed a wet towel from my head and come out of a...

Fru Hazlitt tipped to join GCap after shock Virgin Radio exit.(Brief article)
January 11, 2007... Former Virgin Radio chief executive Fru Hazlitt is understood to be lining up a job at rival commercial radio company GCap Media following her sudden departure from Virgin at the start of this week. It is thought Hazlitt had talks with GCap...

Greenpeace slams Apple's lack of 'green' credentials.(Brief article)
January 11, 2007... Environmental action group Greenpeace has hit out at Apple yesterday for the lack of "greening" in this year's keynote address from Apple Computer chairman and chief executive Steve Jobs. At the Macworld conference yesterday, Jobs...

Tesco gives branding reins to ex-George at Asda chief.(Tesco PLC appoints James Condon)(Brief article)
January 11, 2007... Tesco has appointed James Condon, the former head of global marketing for George at Asda, as head of brand communications and trade planning. It is understood to be part of a wider realignment of the Tesco marketing department. It is...

Green Flag chief leaves as part of restructure at RBS.(Andy Watson resigns from Royal Bank of Scotland PLC)(Brief article)
January 11, 2007... Green Flag managing director Andy Watson has left the Royal Bank of Scotland (RBS) -owned breakdown service as part of a wider restructure at RBS Group. It is not known whether Watson, who has been in the role for less than 18 months, has a job...

British Gas lambasted for using premium-rate helpline number.(BG PLC)(Brief article)
January 11, 2007... Beleaguered utility provider British Gas is under fire for poor customer service after being fined for keeping consumers on hold for an "unreasonable amount of time" on a premium-rate number. Online comparison service uSwitch lambasted the...

S&N in jockey promotion for 'people's race' sponsorship.(Scottish & Newcastle PLC)(Brief article)
January 11, 2007... `Scottish & Newcastle (S&N) ale brand John Smith's is to give ten consumers the chance to train as amateur jockeys and compete in a charity race to be held on the same day as the Grand National, for which John Smith's is title sponsor. S&N...

BA injects #100m to spur brand recovery.
January 11, 2007... British Airways will invest more than #100m in new products and launch four new ad campaigns in an attempt to market its way out of the doldrums. The national flag carrier aims to reconnect with consumers after a horrific year in 2006 but...

Sara Lee extends Ambi Pur plug-in air freshener brand.(Brief article)
January 11, 2007... Sara Lee has extended its "air care" offering with the launch of a combined odour neutralizer and fragrance plug-in air freshener device under its Ambi Pur brand. The innovation follows the roll-out of its 3volution plug-in device,...

IN BRIEF: Market Week Summit.
January 11, 2007... The Marketing Week Summit, which focuses on combining the latest online techniques with the rest of the marketing mix, takes place on Wednesday/Thursday January 17th and 18th at the Royal Garden Hotel, London. Workshops to follow on January...

IN BRIEF: Gallaher Tobacco may move to Geneva.(Brief article)
January 11, 2007... Japan Tobacco International plans to shift the international headquarters of Gallaher Tobacco, the maker of Silk Cut cigarettes and Hamlet cigars, from Britain to its European office in Geneva, Switzerland if its #7.5m takeover bid is...

IN BRIEF: Rightmove results.(estimating annual profits to grow )(Brief article)
January 11, 2007... Rightmove, the property website, has seen its shares surge more than 10% after announcing sales up by 85% to #33.6m in 2006, and it expects annual profits of between #17m and #17.4m. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Environmentally friendly cars.(Brief article)
January 11, 2007... General Motors and Ford, the two beleaguered giants of the US car industry, have announced plans for environmentally friendly cars in an attempt to maintain their position in an increasingly competitive market. GM has unveiled an electric car...

PEOPLE: Acceleron Central Services.(appointed Fran Virole as group marketing director)(Brief article)
January 11, 2007... Outsourcing firm Acceleron Central Services has appointed Fran Virole as group marketing director. Viron was previously director of sales and marketing at Eurocopter. Copyright: Centaur Communications Ltd. and licensors

PEOPLE: The Brand Inside.(appointed Nader Tavassoli)(Brief article)
January 11, 2007... Professor Nader Tavassoli, chairman of the Marketing Faculty at London Business School, has been appointed to the position of non-executive chairman at The Brand Inside. Copyright: Centaur Communications Ltd. and licensors

PEOPLE: OgilvyOne Worldwide London.(appointed Peter Lavers)(Brief article)
January 11, 2007... OgilvyOne Worldwide London has appointed Peter Lavers, a former Rolls- Royce and Bentley Motor Cars marketer, as managing partner of its consulting and customer relationship management unit QCi Assessments. Copyright: Centaur Communications...

PEOPLE: Starcom Digital.(appointed Andy Roberts )(Brief article)
January 11, 2007... Starcom client managing director Andy Roberts is leaving the agency as part of a major restructure. Steve Parker, UK out-of-home buying director, will become managing director of Starcom Digital. Copyright: Centaur Communications Ltd. and...

PEOPLE: Marketing Communications Consultants Association.(appointed Catherine Gale)(Brief article)
January 11, 2007... The Marketing Communications Consultants Association (MCCA) has appointed Catherine Gale, chief executive for Europe at The Marketing Store, to its board. Previously, Gale was regional managing director for Draft in Interpublic Group Asia...

PEOPLE: UK Athletics.(appointed Edmond Warner )(Brief article)
January 11, 2007... UK Athletics has appointed Edmond Warner to the newly-created post of chairman following the resignation of David Moorcroft as chief executive in August 2006. Warner, formerly chief executive of financial trading company IFX Group, takes...

CIM replaces interim ceo with ex-chairman Wilkes.(Chartered Institute of Marketing appoints Rod Wilkes)(Sonia Modray)(Brief article)
January 11, 2007... The Chartered Institute of Marketing (CIM) has appointed Rod Wilkes as chief executive, following a six-month search. Sonia Modray, the body's finance director, who has been acting chief executive since previous chief executive Christine...

ASA reacts to complaints about knives in D&G ads.
January 11, 2007... Dolce & Gabbana has been savaged by the Advertising Standards Authority over two press ads that the regulator has ruled glamorise knife crime and are likely to cause widespread offence. In one ad, two men with knives appear to threaten...

Fish hooks complaints.(Advertising Standards Authority; anti-smoking ads)(Brief article)
January 11, 2007... The ASA has launched an investigation into the National Health Service's new anti-smoking campaign. The ads, which show people with fish hooks in their mouths, received 60 complaints just after launching on January 1 (MW last week)....

Flybe strikes a deal with Voyana over cruise launch.(Flybe British European)(Brief article)
January 11, 2007... Low-cost airline Flybe is ramping up the pressure on rival easyGroup with the launch of Flybe Cruise before the end of the month. The airline struck a deal with leading cruise broker Voyana to tap into the fastest growing sector in the...

Esure vows to fight on despite court ruling.(Esure Insurance Ltd.)(Brief article)
January 11, 2007... Esure's two-year row with Direct Line over the trademarking of a computer mouse on wheels looks set to rumble on after Esure vowed to fight a ruling that came down in favour of its rival. The Trade Mark Registry last month backed Direct...

ActionAid UK searches for campaign and policy director.(Brief article)
January 11, 2007... ActionAid UK is hunting for a director of policy and campaigns to help build the international aid organisation's profile and spearhead strategy. The role was previously handled as a job share between Jessica Woodroffe and Steve Tibbett....

Analysis: Capital needs to press Button for results.(Capital Radio PLC appoints Nick Button)
January 11, 2007... Nick Button, Capital Radio's new marketing director, acknowledges that his role comes with a certain amount of pressure but, three-and-a-half weeks into the job, he claims not to be feeling it. Button joins GCap Media's flagship London...

Mattel dolls to wear Adidas brand.(adidas-Salomon AG)(Brief article)
January 11, 2007... Mattel and Adidas are gearing up for the launch of a range of co- branded dolls and accompanying clothing for girls, in what is a first for the sportswear brand. In spring this year, the two brands will launch My Scene Sporty Style dolls....