Marketing Week articles from January 2002

Marketing Week archives from January 2002

Don't forget to market yourself. (This Week).
January 3, 2002... Getting ahead is a very January thought. After a period of reflection (or perhaps sheer boredom) at Christmas time come the New Year's resolutions: among them, getting a better job. But what happens if you're already at the top of your...

Premier Foods axes new chief in marketing rejig: Shake-up at premier sparks replacement of marketing director ivor Harrison and roster agency Fallon.
January 3, 2002... Premier International Foods has parted company with group marketing director Ivor Harrison and roster agency Fallon in a shake-up of its management and marketing activities. Former United Biscuits (UB) brand marketer Howard Beverage is...

A&L's pile to head Sainsbury's bank.
January 3, 2002... Sainsbury's Bank has appointed Alliance & Leicester's former business strategy and marketing director Tim Pile as chief executive. Pile, who left Alliance & Leicester suddenly in September without a job to go to, starts on January 7 and...

Saatchi threat as Lloyds TSB hires Rainey.
January 3, 2002... Rainey Kelly Campbell Roalfe/Y&R has won a place on the [pounds sterling]18m Lloyds TSB roster in a move which is expected to see incumbent Saatchi & Saatchi phased out of the business. Ford Ennals, Lloyds TSB's managing director of group...

Ford picks md to succeed Ian McAllister.
January 3, 2002... Ford of Britain has appointed Paul Thomas as managing director following Ian McAllister's decision to retire at the end of February as chairman and managing director of the car company. Thomas, who has worked at Ford for over 25 years, is...

Canon 'copies' microsoft slogan. (News).
January 3, 2002... Canon is set to unveil a more consumer-friendly slogan in a move that could bring it into conflict with software giant Microsoft. "You Can" is to replace the two-year-old strapline "Imaging across networks", according to sources at Canon....

One 2 One loses senior marketers. (News).
January 3, 2002... Deutsche Telekom-owned One 2 One is to lose its former head of business marketing, Simon Eggleton, as part of a major restructure which will result in up to 40 redundancies in the mobile operator's marketing department. One 2 One has also...

EasyGroup faces legal wrangle with Viacom. (News).
January 3, 2002... Stelios Haji-Ioannou's easyGroup is in a legal dispute with Viacom after the media owner refused to run ads on London Underground (LU) for easyInternetCafe. Viacom, which holds the contract to run advertising for LU, refused to run the ads...

Guardian to run delayed flights offer. (News).
January 3, 2002... The Guardian is to go ahead with an American Airlines promotion, originally scheduled for September, which was pulled in the wake of the terrorist attacks on the US. For the tie-up, The Guardian and the Observer will offer "Two For One...

M&S rethinks its low-fat line. (News).
January 3, 2002... Marks & Spencer is repositioning its Count on Us low-far food range, in order to target younger women in a campaign to encourage healthy eating. The retailer is also adding more than 60 products to the range -- all with less than three per...

Western Union set to launch loyalty scheme for transfers. (News).
January 3, 2002... Western Union, the money transfer company, is launching a loyalty card that will pave the way for the company's first direct marketing campaigns. The card, launching in February, will offer 15 minutes of worldwide calls for every three...

The Co-op. (News).
January 3, 2002... The Co-op has teamed up with Young's brewery to launch a limited edition Winter Warmer ale. The jointly branded beer will also be labelled in braille.

SCA Hygiene. (News).
January 3, 2002... SCA Hygiene chief executive Sverker Martin-Lof will leave the company in April. Jan Astrom, executive vice-president and deputy chief executive, will replace him.

Suzuki. (News).
January 3, 2002... Suzuki is planning a national television advertising campaign for its car range. Its ad agency, Nexus/H UK, will create three bursts of TV advertising in 2002.

GNER. (News).
January 3, 2002... GNER is cutting its fares to between [pounds sterling] and [pounds sterling]15 for a five-week promotion until February 14.

Reemploy. (News).
January 3, 2002... Reemploy, which employs disabled people in commercial enterprise, has appointed Lucy Evans, formerly Virgin Trains' director of service development, as its first group marketing manager.

Danone Water. (News).
January 3, 2002... Danone Water's Evian brand is being promoted in a 'Detox' campaign this month, including a promotional week in the Daily Express beginning on January 12.

Seeboard Energy. (News).
January 3, 2002... Seeboard Energy is to freeze gas and electricity prices this winter. London Electricity, Powergen and British Gas have already announced price rises for this year.

DFDS Seaways. (News).
January 3, 2002... DFDS Seaways, the North Sea Ferry operator, has promoted Matthew Eastlake to sales and marketing director from sales and marketing manager. The position has been vacant since Eastlake joined the company three years ago.

Coca-Cola. (News).
January 3, 2002... Coca-Cola expects its worldwide unit case volume to grow by four per cent in 2002 in line with analysts' predictions.

The Government. (News).
January 3, 2002... The Government is spending [pounds sterling]1.9m on a interactive TV pension advice. DNA and Energis Interactive will create a service on the brightBlue iTV channel, to run from spring 2002 to March 2003.

Ferrero. (News).
January 3, 2002... Ferrero's Tic Tac has launched a spearming variantits first news flavour for 20 years.

Patak. (News).
January 3, 2002... Patak's, the Indian food brand, will run a television advertising campaign from 7 January, created by MPGM.

Gerhard Heiberg. (News).
January 3, 2002... Gerhard Heiberg has been appointed as marketing director of the International Olympic Committee. He replaces Dick Pound.

Jessops. (News).
January 3, 2002... Jessops has reported record pre Christmas sales on the back of the boom in digital cameras. Sales from the three weeks to December 26, 2001 were up 20 per cent.

Liverpool football club. (News).
January 3, 2002... Liverpool Football Club is offering fans the chance to buy their own business cards featuring the club emblem and other images through LFC's official website.

Publicis scoops [pounds sterling]7m Army task.
January 3, 2002... The Army has appointed Publicis to handle its [pounds sterling]7m recruitment advertising account. The agency picked up the business following a pitch, managed by COI Communications, which included Abbott Mead Vickers. BBDO, Leo Burnett...

Adidas picks TBWA and 180 to handle $100m account.
January 3, 2002... Sportswear giant Adidas-Salomon has awarded its global creative account, worth an estimated $lOOm ([pounds sterling]69.26m), to TBWA Worldwide and Amsterdam-based agency 180. TBWA, part of the Omnicom Group, aligned with 180 -- already one of...

Rainey Kelly Campbell Roalfe/Y&R. (Agencies).
January 3, 2002... Rainey Kelly Campbell Roalfe/Y&R has been appointed to the Department for Transport, Local Government and the Regions' [pounds sterling]3m traveline account after a four-way pitch run by COI Communications. An advertising campaign is being...

Prudential. (Agencies).
January 3, 2002... Prudential has shortlisted five agencies to pitch for the savings and pensions company's advertising account. The agencies are BMP DDB, D'Arcy, TBWA/London, Publicis and WCRS.

John Shannon. (Agencies).
January 3, 2002... John Shannon has retired as president and chief executive of all Grey International's operations outside the US. He has worked for Grey for 38 years.

J Walter Thompson. (Agencies).
January 3, 2002... J Walter Thompson in London has lost the [pounds sterling]7m account for building and timber company, Jewson, to Big Communications.

Clemow Hornby Inge. (Agencies).
January 3, 2002... Clemmow Hornby Inge has been appointed by the pet food manufacturer Butcher's to handle the [pounds sterling]4m dog food advertising account. The previous incumbent was Richardson Birkett Communications.

TBWA/London. (Agencies).
January 3, 2002... TBWA/London with media buying by Media Vest is to launch an advertising campaign for John Smith's Extra Smooth beer this month. The ads will appear in 48 men's style, music and weekend magazine supplements until April 2002.

Mustoe Merriman Levy. (Agencies).
January 3, 2002... Mustoe Merriman Levy has been appointed by Nickelodeon UK to work on its [pounds sterling]3m creative account across the channels Nickelodeon, Nick Replay and Nick Jr. Prior to the appointment the agency worked on a project basis alongside...

BMP DDB. (Agencies).
January 3, 2002... BMP DDB has devised the Danone Activ television campaign, which breaks next Monday (January 7), as part of a [pounds sterling]6m brand push. Media is by Carat and the ad features the strapline 'Refreshingly good for you'.

M&C Saatchi. (Agencies).
January 3, 2002... M&C Saatchi has devised the [pounds sterling]2m marketing campaign for health and fitness company Holmes Place, which includes television, press and outdoor advertising. Media is by Allied Media and PHD.

Creative & Commercial. (Agencies).
January 3, 2002... Creative & Commercial, the strategic communications agency, has been appointed to research the positioning of the Royal Albert Hall.

Saatchi & Saatchi. (Agencies).
January 3, 2002... Saatchi & Saatchi has created three television ads to launch Nestle's Monsters Inc food range, based on the Disney/Pixar film which is released in February. The campaign, which breaks later this month, will mark the first integrated advertising...

Accident group in [pounds sterling]12m review.
January 3, 2002... The Accident Group is taking its [pounds sterling]12m media buying business away from The Collins Partnership, and has shortlisted Media Vest Manchester and Brilliant Media for the work. A decision is expected by the end of the month. CIA...

Sunday Business hooks BT as relaunch commercial partner.
January 3, 2002... BT has signed a deal to be Sunday Business's exclusive commercial partner for the newspaper's relaunch this weekend (January 6) as The Business -- a single-section publication which will also be available on Mondays. BT will take every...

Immarsat. (Media).
January 3, 2002... Immarsat, the mobile communications company, has signed up to become the first global sponsor of the World Rally Championship for the 14-race 2002 season.

Virgin Megastores. (Media).
January 3, 2002... Virgin Megastores is launching an in-store monthly magazine, called Slant, to be published by Sonic Publishing, the contract publishing arm of music website Clickmusic. The magazine, which will launch at the end of February, will be sold...

National Magazine Company. (Media).
January 3, 2002... National Magazine Company managing director Terry Mansfield has been made a Commander of the British Empire (CBE) for his services to the publishing industry...

NatMags. (Media).
January 3, 2002... NatMags relaunches She magazine this weekend with redesigned and new sections on higher-quality paper. The coverline will be 'Hearts, Minds & Shopping'.

CDP Media. (Media).
January 3, 2002... CDP Media has been knocked off the pitch list for Hurchison 3G's media buying account leaving MindShare, MediaCom and Manning Gottlieb Media to battle it out. The account is understood to be worth between [pound sterling]30m and [pound...

The BBC. (Media).
January 3, 2002... The BBC has published a tender for a media agency to handle media buying and planning on its behalf. PHD is the incumbent on the [pound sterling]10m account.

Video Networks. (Media).
January 3, 2002... Video Networks' HomeChoice is piloting an interactive health information service called NHS Direct Digital.

Britvic soft drinks. (Media).
January 3, 2002... Britvic Soft Drinks brand Purdey's is being promoted with a [pound sterling]1.5m outdoor campaign which includes ten Manchester bus shelters that have been converted into 'Havens of Peace' with the sound of calming music. The ads were devised...

The Observer. (Media).
January 3, 2002... The Observer is to sponsor photographer Nan Goldin's exhibition at the Whitechapel Art Gallery, which runs from January 26 until March 31.

Worldchoice. (Media).
January 3, 2002... Worldchoice, the independent travel agency consortium, is inserting the next issue of its triannual 20-page A4 magazine in the Daily Mail on Saturday (January 5).

The Radio Authority. (Media).
January 3, 2002... The Radio Authority is cracking down on the crank phone calls made famous by DJs such as Steve Penk. From now on, radio stations must gain permission from an employer for the airing of 'wind-up' calls made to their employees.

Anheuser-Busch's Budweiser. (Media).
January 3, 2002... Anheuser-Busch's Budweiser brand is to become the official beer sponsor of Manchester United. The sponsorship was previously held by Carling.

Anything to celebrate in the Fiesta launch? (News Analysis).
January 3, 2002... Fiesta's revamp as a car for 20-/30-somethings looks shaky. While Ford may have created a design that pleases this highly aspirant market, rivals threaten to run the strategy off-road with similar 'supermini' launches. Ford is pinning its...

How to get ahead of marketing.
January 3, 2002... We all know that successful marketers can gain a place on a company board, perhaps taking on the role of chief executive but what is their secret? Marketing Week reporters talk to marketers who made it top and find out just how those just...

Letters.
January 3, 2002... Ads are only part of the overall mix Sean Brierley (MW December 6) is right to suggest that advertising is not a universal panacea for recession, but makes the same mistake of over-simplification that he levels at the IPA. He claims...

The sun hasn't set yet on the west, but be careful: With the US confirmed as top economic and military dog, it seems the world has settled down again. Time to make it a better place. (Business).
January 3, 2002... It was odd, over Christmas, how the uproar in Argentina seemed out of place in a world that had become strangely calm. Last year was a particularly violent one -- in the US, in the Middle East and in Afghanistan -- but by the Christmas season a...

Brits lose taste for the grape. More people are claiming not to drink alcohol, which partly explains falling wine consumption, but the grape's main gripe is with the crucial 18- to 24-year-olds. (Factfile).
January 3, 2002... The latest survey from BMRB suggests that regular wine drinking is on the decline in the UK and the product is failing to attract young consumers. BMRB's Target Group Index (TGI) research has been measuring wine consumption in this country...

Within These Walls: A downturn may seem the wrong time to be thinking about wallpaper, but an office revamp can be good for business. (Special Report Design).
January 3, 2002... Decorating your office is probably the last thing on your mind as you try to trim the budget for a hard year ahead. But just as you may have plenty of arguments to hand to persuade clients to increase their marketing spend in a downturn, there...

We don't care whether it's necessary. Can we sell it? It's a truism that necessity is the mother of invention, but the only necessity behind most inventions is that of marketers making a living. (Iain Murray).
January 3, 2002... Invention is the mother of marketing. Why else can we now buy a Remington razor whose head moves sideways? There is not a man alive incapable of moving his hand from side to side as he shaves, and such motion as is required is so slight as to...

BG's price hike is fat in the fire.
January 10, 2002... Like a pantomime villain whose ignominy has been exposed in the denouement, British Gas is facing a barrage of hisses, catcalls and brickbats from its audience. Its crime? To have raised consumer gas prices, in two successive years, well...

Marketing chief axed in NTL cull: Beleaguered NTL culls more than 40 marketing staff and ousts Hounsell in effort to minimise losses.
January 10, 2002... NTL group marketing director Mike Hounsell has left the company as part of a restructure that is understood to have resulted in more than 40 job losses from the central marketing team. NTL customer marketing director Charles Darley has also...

McDonald's beefs up Euro role.
January 10, 2002... McDonald's has promoted its top marketer, John Hawkes, to a newly created European role, in a move that is likely to result in increased pan-European marketing activity. Hawkes moves from the position of senior vice-president and chief...

Body Shop appoints head of marketing.
January 10, 2002... The Body Shop has appointed Sue Dover, Chancerealm group marketing controller, as its marketing director in place of Ronnie Helvey, who is leaving to join Hattods. At Chancerealm, Dover oversees marketing for lingerie chains La Senza and...

Goalden Balls to tackle Walkers' Footballs.
January 10, 2002... Golden Wonder is to go head-on against rival Walkers with the launch of a football-themed crisp snack ahead of this year's World Cup. The snack, called Goalden Balls, is to be launched in the late spring to capitalise on the increased...

Sony Ericsson drops global chief. (News).
January 10, 2002... Sony Ericsson Mobile Communications has axed the role of global youth marketer under the new management structure following the establishment of the mobile phone joint venture. Vijay Anand, who was global youth segment manager at...

V Shop merger sparks second senior's exit. (News).
January 10, 2002... V Shop's development director Neil Boote has left as a result of Virgin's decision to merge parts of V Shop and Virgin Megastores' marketing operations. Boote is the second high-profile member of V Shop to leave the business -- brand...

Extra Queen's jubilee event triples Notting Hill Carnival sponsorship. (News).
January 10, 2002... The cost of sponsoring the Notting Hill Carnival will more than triple this year because a second carnival is being launched to celebrate the Queen's Golden Jubilee. Organiser the Notting Hill Carnival Trust is asking for [pounds...

ManU rejigs tie-ups in pursuit of global brands. (News).
January 10, 2002... Manchester United Football Club is reviewing its existing sponsors and reorganising the structure of the deals in a bid to attract more international brands. From the 2002/03 season, Man United will cut its second tier of "platinum...

Electronics boutique in [pounds sterling]6m rebrand. (News).
January 10, 2002... Electronics Boutique (EB), the UK's largest specialist games retailer, is to rebrand as Game at a cost of [pounds sterling]6m. Trials showed that EB's Game subsidiary, acquired two years ago when it took over its nearest rival, has almost...

Merrill Lynch HSBC picks new head of marketing. (News).
January 10, 2002... Wealth management company Merrill Lynch HSBC has appointed David Pitman, its head of international development, as sales and marketing director. The appointment follows the departure of UK marketing director Greg Hill,who has taken...

Lever Faberge splashes out [pounds sterling]26m on skincare and haircare overhaul. (News).
January 10, 2002... Lever Fabergre plans to spend more than [pounds sterling]26m this year on revamping its UK skincare and haircare business. The [pounds sterling]15m marketing and advertising support will include a [pounds sterling]4.5m relaunch of Organics...

EasyJet campaign set to challenge BA ads. (News).
January 10, 2002... Low-cost airline easyJet is planning a print campaign to embarrass blue-chip companies about the money they spend on business-class flights, to coincide with a British Airways campaign to attract business customers. EasyJet, which is...

Puma sponsors England Commonwealth squad. (News).
January 10, 2002... Sportswear brand Puma is to sponsor the England athletics squad at this year's Commonwealth Games. The brand, which in recent years has become famous for its retro footwear and clothes, has entered a [pounds sterling]1m-plus contract to...

Broadcasters to vet when HSA ads are aired. (News).
January 10, 2002... Healthcare cash plan provider HSA's latest advertising campaign, featuring a white rabbit which survives a stint in a tumble dryer, has prompted at least 66 complaints to the Independent Television Commission (ITC). Many of the...

Pampers plans US household cleaning range. (News).
January 10, 2002... Procter & Gamble (P&G) is to extend its Pampers nappy range into the household cleaning products market. Next month the company will introduce a spray cleaning product -- Pampers Clean 'n' Play -- to the US market, targeting households with...

Bartle Bogie Hegarty (BBH).
January 10, 2002... Caption: Levi's is launching a television ad campaign for its Engineered Jeans this spring, created by Bartle Bogle Hegarty (BBH). The pan-European campaign for Engineered Jeans, launched last year, will encompass all media including cinema,...

Coors gears up for UK expansion.
January 10, 2002... US brewer Adolph Coors plans to expand its Coors beer brand in the UK and to take control of its distribution and marketing following its [pounds sterling]1.2bn purchase of the Carling business portion of Bass Brewers. Over the Christmas...

First Direct under fire over banner ads trial.
January 10, 2002... First Direct has been accused of "manipulative and unscrupulous" behaviour by a small website, which gave it free advertising for two years. Camdentown.co.uk is a local information website run on a semiprofessional basis by a small team....

Vizzavi. (Digests).
January 10, 2002... Vizzavi, the troubled mobile Internet portal jointly owned by Vodafone and Vivendi Universal, has promoted chief marketer Guy Laurence to chief executive, replacing Evan Newmark. The move is part of a restructuring that will see 100 jobs cut...

Madame Tussauds London. (Digests).
January 10, 2002... Madame Tussauds London has appointed Madame Tussauds New York marketing director Paul Moretonas head of UK marketing. He replaces Susannah Mann, who has left to go travelling.

Cussons. (Digests).
January 10, 2002... Cussons is planning a [pounds sterling]4m advertising and marketing campaign to support the launch of Carex wipes and handwash. The TV ad campaign will be created by TBWA.

Opodo. (Digests).
January 10, 2002... Opodo, the Online travel service, has appointed Jenny Taylor as country manager in charge of UK marketing operations for the launch of the Opodo site. Taylor was previously Internet sales and marketing manager for Go.

Cirio Del Monte. (Digests).
January 10, 2002... Cirio Del Monte is launching a Del Monte World Fruits range, featuring four flavours and supported by advertising in the women's press and on the Internet.