Marketing Week articles from February 2007

Marketing Week archives from February 2007

BP takes global branding.(Brief article)
February 1, 2007... BP has axed its top global brand marketing role following the departure of Tom Vaughan, and handed responsibility for brand to its communications chief. Vaughan, who was general manager of brand and marketing communications, has left the...

Puma hunts senior marketer after management reshuffle.(David Learmonth leaves Puma AG)(Brief article)
February 1, 2007... German sportswear brand Puma is on the hunt for a new UK and Ireland marketing chief after ousting David Learmonth who had been in the role for almost five years. It is not known whether he has a job to go to, but it is understood that...

Draft FCB soothes merger tensions with second shop.
February 1, 2007... Draft FCB, the agency created by Interpublic Group's merger of its Draft and FCB networks, is launching a second agency to avoid conflicts caused by the union. The agency network, formed late last year, has several conflicting accounts:...

3 Communications chief goes as revamp goes on.(Melanie Fenwick leaves)(Brief article)
February 1, 2007... Mobile operator 3's customer communications chief, Melanie Fenwick, has become the latest casualty of the management restructure at the company. Fenwick, who was head of customer communications, left the company last week. It is not...

New campaign: Orange Gold Spot.(Brief article)
February 1, 2007... Orange has signed up Reservoir Dogs star Michael Madsen to appear in its latest "Gold Spot" cinema campaign. Mother has created an ad for the telecoms giant featuring the Hollywood superstar, who played Mr Blonde in the iconic film. ...

Camra plans real ale 'taste guide' to win over young.(Campaign for Real Ale)(Brief article)
February 1, 2007... The Campaign for Real Ale (Camra) is launching a nationwide campaign to promote its Cyclops scheme, which is aimed at "demystifying" real ale and attracting younger drinkers. The campaign, through point of sale, posters and online, will...

Thomson raids Yell for marketing chief.(Gary Brown joins Thomson Directories Ltd.)(Brief article)
February 1, 2007... Thomson Directories has appointed former Abbey marketer Gary Brown as its marketing chief to replace Kendall Gordon, who left at the end of last year after 17 years at the company. Brown, who joins from Yell where he was head of product...

Quarter of HoF marketers to go in swingeing job cuts.(human resource management of House of Fraser)(Brief article)
February 1, 2007... House of Fraser (HoF) is poised to axe up to a quarter of its 20-strong marketing team as it sheds staff following its acquisition by Icelandic investment group Baugur. The company wants to slash about 150 back-office staff. The cuts are...

IN BRIEF: Prudential sells Egg.(acquisition of Egg Banking PLC by Citigroup Inc.)(Brief article)
February 1, 2007... Prudential has sold its troubled internet brand Egg to Citigroup for #575m. It follows mounting losses at the online bank and forms part of a group strategic review of the UK business. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: BMW results.(earnings of BMW AG)(Financial report)(Brief article)
February 1, 2007... BMW says 2006 was the best financial year in the company's history as sales hit record levels, boosted by new versions of its 3-Series model. BMW, which also owns Mini and Rolls-Royce, said sales increased 5% to E49bn (#32.2bn), up from...

IN BRIEF: GE Capital Bank fined by FSA.(Financial Services Authority)(Brief article)
February 1, 2007... GE Capital Bank has been fined #610,000 by the Financial Services Authority, after treating customers unfairly while selling payment protection insurance. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Ford results.(earnings of Ford Motor Co.)(Financial report)(Brief article)
February 1, 2007... Ford has reported a $12.7bn (#6.4bn) loss for 2006 - the worst in its 103-year history. The company's full-year losses were exacerbated by a sharp downturn in the third quarter. It does not expect to make a profit until 2009. Copyright:...

PEOPLE: Refresh Mobile.(Elaine Devereux leaves)(Brief article)
February 1, 2007... Refresh Mobile, the mobile magazine publisher, is losing its marketing director Elaine Devereux, who is leaving after less than a year in the role in order to set up her own company. Refresh is looking for a replacement. Copyright:...

PEOPLE: Direct Marketing Association.(appointment of Yvonne Balfour)(Brief article)
February 1, 2007... The Direct Marketing Association (DMA) Scotland has appointed Yvonne Balfour, managing director of Edinburgh-based Navigator, as chairman. Balfour takes over from David Metcalfe, who is stepping down to become deputy chairman of DMA UK. ...

PEOPLE: THQ.(promotions of Richard Williams)(Brief article)
February 1, 2007... THQ, the games publisher, has promoted Richard Williams to the role of European marketing director. He headed the UK marketing team for two- and-a-half years. Copyright: Centaur Communications Ltd. and licensors

PEOPLE: Draft London.(Sez Maxted leaves)(Brief article)
February 1, 2007... Draft London's former chairman Sez Maxted has left the newly merged DraftFCB. It is not known whether she has a job to go to. Maxted was previously Draft managing director but became chairman when John Minnec was brought over from Chicago in...

PEOPLE: Microsoft.(appointment of Adrian Simons)(Brief article)
February 1, 2007... Microsoft has appointed Adrian Simons as Xbox marketing chief, replacing Ryan Mugford who left last year. He moves from MSN where he was UK head of marketing. Copyright: Centaur Communications Ltd. and licensors

PEOPLE: Kia Motors.(Byong Kwang Jang leaves, Young Kim joins)(Brief article)
February 1, 2007... Kia Motors (UK) president Byong Kwang Jang has left after less than a year to return to South Korea. He has been replaced by Sun Young Kim, who also takes on the title of chief executive. Copyright: Centaur Communications Ltd. and...

LTA loses its sponsorship director to cricket charity.(John Feaver leaves Lawn Tennis Association)(Brief article)
February 1, 2007... The Lawn Tennis Association's (LTA) director of international sponsorship, John Feaver, has left after 22 years to head a children's charity. The Wimbledon-based LTA is going through a reorganisation and is expected to announce a...

Music site adopts $-a-pixel ad model.(Bandwagon.co.uk )(Financial report)(Brief article)
February 1, 2007... Online music community network Bandwagon.co.uk is looking to take on the might of MySpace, and raise revenues for bands by aping the concept of Alex Tew's Million Dollar Homepage. Bandwagon is to launch the Million Pound Jukebox later...

New campaign: Nationwide regular savings.(Building society Nationwide)(Brief article)
February 1, 2007... Building society Nationwide is launching a #1.6m ad campaign to support its new regular savings account. The work, created by Leagas Delaney, is the latest execution featuring comedian Mark Benton, and continues its "proud to be different"...

Vodafone's Second Life interactive island opens.(facilites of Vodafone Group PLC)(Brief article)
February 1, 2007... Vodafone is reaffirming its commitment to Second Life, the virtual online world, with the official opening of an interactive island. The island is part of the telecoms company's "Make the most of now" strategy and is designed to help as...

Nestle prepares to scrap Lion bar as sales plummet.(Brief article)
February 1, 2007... Confectionery giant Nestle is expected to scrap its iconic Lion bar brand after repeated relaunches have failed to stop falling sales. It is thought that a growing consumer trend for smaller portions and healthier eating is to blame....

Analysis: Harrison's radio message.(Andrew Harrison speaks on the future and growth of radio industry)
February 1, 2007... RadioCentre chief executive Andrew Harrison may no longer be at the marketing coalface but the job he faces getting radio back into growth and ready for the future will certainly make demands on his experience as a packaged goods marketer. ...

ASA decrees Home Office drink ad is not offensive.(Advertising Standards Authority)
February 1, 2007... The Advertising Standards Authority (ASA) has rejected complaints that an anti-drunkeness ad from the Home Office, which shows a young man falling from scaffolding, might cause general offence or scare children. The ad, created by United...

Manchester is likely to be UK super casino's location.
February 1, 2007... Manchester advertising and media agencies could be in for a windfall bonanza if - as seems likely - the city's bid for the licence to operate the UK's only "super casino" is approved by Tessa Jowell, Secretary of State for Culture, Media and...

Analysis: The greening of London 2012.(Olympics sponsorship)
February 1, 2007... As London gears up to host the 2012 Olympics, potential sponsors are lining up for a chance to be associated with the biggest sporting event in the world. But, as well as the small matter of the #80m price tag, companies will also have to...

IN BRIEF: Launch of premium brand jewellery.(21st Dimension hired Brandhouse )(Brief article)
February 1, 2007... Brandhouse has been appointed by luxury goods specialist 21st Dimension to handle the global launch of a premium branded diamond jewellery brand later this year. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: BBC reveals list of agencies.(British Broadcasting Corp.)(Carat Espace; Media Planning Group UK; ZenithOptimedia)(Brief article)
February 1, 2007... The BBC has revealed a long list of agencies for its #20m media planning and buying account. It includes the incumbent PHD, plus Mediaedge:CIA, Carat, Media Planning Group and Zenith Optimedia. A shortlist is expected following chemistry...

IN BRIEF: Avenir Telecom integrated marketing account.(Propaganda )(Brief article)
February 1, 2007... Propaganda has been appointed to handle the integrated marketing account for Avenir Telecom. The agency will create press advertising and direct marketing for the company, which is one of the only distributors to have relationships with all...

IN BRIEF: Honda reviewing digital marketing account.(Honda Automobile Company Ltd. )(Brief article)
February 1, 2007... Honda has started a review of its #3m digital marketing account, as predicted by Marketing Week (October 26, 2006). The car marque works with Midas but is looking to ramp up its digital activity this year. Copyright: Centaur Communications...

IN BRIEF: BSkyB direct marketing account.(contracts of British Sky Broadcasting Group PLC with EHS Brann)(Brief article)
February 1, 2007... EHS Brann has won BSkyB's #30m direct marketing account. The agency is understood to have beaten Tullo Marshall Warren to secure the business. Finex, which handles the direct business for Sky Broadband, is not affected by the review. ...

United Biscuits denies #7m ad review after acquisition.(Brief article)
February 1, 2007... United Biscuits has been forced to scotch mounting speculation that it will conduct a review of its suppliers after the company's acquisition by private equity firms Blackstone and PAI Partners. Some observers had suggested that a...

PizzaExpress begins agency talks.(Brief article)
February 1, 2007... PizzaExpress is believed to be in talks with agencies about an integrated advertising campaign. The pizza chain does not have an advertising agency of record but is understood to be in talks with a number of undisclosed agencies. It...

Propaganda scoops UK Chupa Chups brief.(advertising contracts)(Brief article)
February 1, 2007... Chupa Chups, the confectionery manufacturer, has appointed Propaganda to its advertising account, worth up to #1m. The Leeds-based shop won the UK business for the Cremosa and Fruitella brands after a two-way pitch with an undisclosed...

Casio reviews account at CheethamBell JWT.(advertising contracts)(Brief article)
February 1, 2007... Watch and electronics brand Casio is reviewing its multi million-pound advertising account. The account is held by Manchester-based agency CheethamBell JWT. It is not known if the agency will repitch for the business. Media...

Tunisia picks Fox to handle tourism brief.(contracts of Fox Kalomaski)(Brief article)
February 1, 2007... The Tunisian National Tourist Office has appointed Fox Kalomaski to handle its #1m UK integrated marketing account. Fox won the three-year contract after a head-on pitch against incumbent Dynamo, which had held the account for more than...

Analysis: Langdon follows 'buy and build' route to a digital future.(Brief article)
February 1, 2007... Digital Marketing Group's (DMG) acquisition of digital media planning and buying agency Cheeze and data analysis consultancy Jaywing for #24m last week made more than its fair share of headlines. It was not just the pricetag that got...

Mini mimics Minority Report in 'personalised' poster push.(Brief article)
February 1, 2007... Mini is launching a Minority Report-style campaign in the US which will have billboards flashing personalised messages to drivers as they pass by in their cars. The boards, which usually carry traditional advertising messages, are...

Audi launches #3m 'visit space' ad.
February 1, 2007... Audi is launching a #3m ad campaign to back a competition offering one person the chance to go into space as part of a campaign to promote its A6 model. The Volkswagen-owned car marque has teamed up with New Scientist magazine to offer...

Yell scoops top creative prize for 'Real Life' campaign.
February 1, 2007... Yell's Results For Real Life campaign by AKQA took the top prize as the Best Creative Campaign of 2006 at the Creative Showcase Grand Prix Awards held at the Imagination Gallery last week. The awards, held in conjunction with Microsoft...

Virgin Media rebrands its personal video recorder.(marketing of Virgin Media Group Ltd.)(Brief article)
February 1, 2007... Virgin Media is rebranding its personal video recorder (PVR) as a VPlus box, inviting copycat comparisons with rival company BSkyB's Sky Plus service. The cable company, which is relaunching from NTL and Telewest brands, is calling its...

Virgin Media slashes size of sales force.(Virgin Media Group Ltd.)(Brief article)
February 1, 2007... Virgin Media is scrapping a fifth of its direct sales force. Up to 78 of the 425 door-to-door sales people employed by the cable company will be made redundant, although a spokeswoman says it is looking to redeploy some of the staff. A...

RBS signs deal to sponsor City AM's Six Nations coverage.(Royal Bank of Scotland sponsors for City AM)(Brief article)
February 1, 2007... The Royal Bank of Scotland (RBS) is to sponsor City AM's Six Nations rugby content. Financial details of the deal have not been disclosed but a spokeswoman for City AM says it is hoped the relationship will continue in future years. The...

IN BRIEF: Yahoo! reduces minimum bid price.(Brief article)
February 1, 2007... Yahoo! Search Marketing has reduced its minimum bid price for selected search terms in UK & Ireland, France, Germany, Netherlands, Austria and Switzerland. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: GetMeMedia acquired.(Ibis Media VCT 1 acquires GetMeMedia)(Brief article)
February 1, 2007... Ibis Media VCT 1, the media venture capital fund, has acquired GetMeMedia for #350,000. GMM is an online directory of marketing and media spend ideas and is the fund's second acquisition. Copyright: Centaur Communications Ltd. and licensors...

IN BRIEF: Valentine's Day campaign.
February 1, 2007... CBS Outdoor is launching a Valentine's Day campaign on its digital escalator panels and is asking commuters to submit romantic messages via text or its website. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Sony Computer Entertainment announces partners.(Brief article)
February 1, 2007... Sony Computer Entertainment has announced it has picked 12 partners for its PS3 user-generated focused launch strategy, as revealed in Marketing Week (December 7, 2006). Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Titan Outdoor retains concession.(advertising of Southeastern Rail with Titan OutdoorUK)(Brief article)
February 1, 2007... Titan Outdoor has retained the #34m Southeastern Rail advertising concession after tendering against CBS Outdoor. The deal, officially at 'preferred bidder stage', is for five years. Copyright: Centaur Communications Ltd. and licensors

Analysis: BBC's VOD rivals call for level playing field.
February 1, 2007... Watching television will never be the same again. Broadcasters are launching on-demand services over the internet and via cable, giving viewers the freedom to choose when they watch programmes. But commercial broadcasters fear the BBC will...

CBS offers #3.5m exclusive Tube deal at Wembley.(CBS Outdoor)(Wembley Stadium)(Brief article)
February 1, 2007... London Underground contractor CBS Outdoor is offering exclusive rights to ad- vertise at Wembley Stadium's London Underground station in a deal worth up to #3.5m. The two- to four-year deal follows the #90m refit of Wembley Park Tube...

Selective Beauty UK awards #2m media task to Initiative.(contracts for Initiative Media London)(Brief article)
February 1, 2007... Initiative has won the #2m media planning and buying account for cosmetics and fragrance distributor Selective Beauty UK following a competitive pitch. The agency triumphed over at least one undisclosed agency to win the account, which...

LETTER: Targeting ads for a specific environment.(Letter to the editor)
February 1, 2007... Alan Mitchell's comment piece on Neuroscience (MW last week) made for very interesting reading. Whether people are subconsciously or consciously taking in ads is an issue now on the marketing agenda. Viacom Brand Solutions has carried out...

LETTER: Development training needed for marketers.(Letter to the editor)
February 1, 2007... The Ball & Hoolahan Salary Survey (MW January 11) states that a "lack of clear vision" for marketers' career paths and lack of "challenge" causes organisations to lose valuable marketing employees. I couldn't agree more but the commentary...

LETTER: Field marketing is the ethical way forward.(Letter to the editor)
February 1, 2007... The point about drinks companies taking a more responsible attitude to drinks marketing by targeting consumers in pubs was well made by Debbie Hearne (MW January 18). However, communicating with consumers through field activity has a...

VIEWPOINT: New Windows opens to a changed IT world.(Viewpoint essay)
February 1, 2007... Certain tribes of American Indians, particularly the Kwakwaka'wakw in the North-west, once rejoiced in a ritual called potlatch. At its extreme, it involved the organised destruction of a person's most valuable possessions, perversely to...

All is not as it seems in the old vs new media landscape.
February 1, 2007... Smart marketers should refrain from over-exuberance about digital media until they have critically examined four important issues Is the current advertising downturn cyclical or structural? Both. The real structural decline - the...

HOWARD DRAFT: Failure is not an option.
February 1, 2007... The straight-talking head of Interpublic's newly merged 'smart' integrated offering is a larger-than-life character, one who believes that accountability and cost efficiencies are as important as creativity - as we reveal in this exclusive...

HOWARD DRAFT: CV of the 'change agent'.(Kobs and Draft)(Brief article)
February 1, 2007... * Howard Draft leaves college in 1976 and applies to Chicago's two biggest agencies, Leo Burnett and J Walter Thompson. He is rejected by both and joins a direct marketing agency. * In 1977, at the age of 23, he and 12 colleagues leave to...

OPODO: On a wing and a prayer.
February 1, 2007... Opodo, the pan-European online travel company, is to slash dozens of jobs as it decentralises its operation. But the brand's values and marketing strategy have come under intense scrutiny as it struggles to keep its position in a market now...

YAKULT: Stomach for the fight.
February 1, 2007... Yakult's launch may have created the pro-biotic drinks sector in the UK, but it no longer leads the market and could have to rethink its quirky brand image to win back consumers. By Martin Croft Yakult, the quirky Japanese pro-biotic...

CHILDREN'S MEDIA: The future belongs to the kids.
February 1, 2007... Children are much more comfortable with evolving technology than older generations. How they use it can teach us several lessons, says Marie Oldham Today's school children have been labelled "the connected generation". They have grown...

TOP BRANDS: The value of world leadership.
February 1, 2007... This week sees the release of a ranked index of the most valuable global brand properties, using 'credit agency' criteria which show that a well-known soft drinks giant definitely is 'the real thing' Brands are increasingly recognised as...

MARKET RESEARCH: The silver lining in complaints.
February 1, 2007... Thanks to the Net, disgruntled consumers have many forums on which to vent their spleens about unsatisfactory products. However, these also provide opportunities for researchers. By Alicia Clegg There is a school of thought that says a...

DIRECT MARKETING: A firm foundation.
February 1, 2007... The value of a good marketing database is incalculable, but organisations must think hard about who should pay for it, and about whether to outsource or keep operations in house. By David Reed How many lines are there in your marketing...

VOUCHERS: A small price to pay.(the upper hand of private sector over public sector)
February 1, 2007... These days there is little that a voucher cannot buy, but reward and motivation schemes don't necessarily mean large cash outlays and the public sector is catching on fast. By Richard West A career in the public sector has rarely been the...

Sound advice for any marketers wanting to cause a little discord.
February 1, 2007... A little-heard-of professor's research into most horrible sounds has few practical applications, but is bound to get marketers singing its praises The poet who urged us to stand and stare cannot have worked in marketing. The daily...

Mars plans raft of healthy snacks to combat ad bans.(Mars UK Ltd.)(Brief article)
February 8, 2007... Mars is to launch a stream of healthy products following its decision to axe marketing of its confectionery and snack food products to children under 12 years old. The company says it will only advertise healthy products to children aged...

Citigroup plots high street Egg branches.(Brief article)
February 8, 2007... Egg, the world's biggest standalone online bank, is planning to launch high street branches following Citigroup's #575m acquisition of the brand from Prudential. Citi UK consumer group chief executive Surinder Singh says it will increase...

Npower hijacks BG's 'Tell Sid' character as its brand icon.(Brief article)
February 8, 2007... Npower is turning the screw on rival energy supplier British Gas by stealing an old British Gas icon for itself. RWE-owned npower is preparing to roll out a campaign featuring Sid - the faceless icon who was core to the Government's...

Nokia revives N-Gage as mobile gaming software.(Brief article)
February 8, 2007... Nokia is planning to revive its ill-fated N-Gage brand as a piece of gaming software built into its handsets, rather than a standalone device. The mobile phone giant is likely to unveil the platform at the Games Developer Conference in...

New campaign: Against Breast Cancer.(Abbott Mead Vickers/BBDO Ltd.)(Brief article)
February 8, 2007... Abbott Mead Vickers.BBDO has created a controversial cinema campaign to raise awareness of breast cancer and encourage young women to check their breasts more often. It has teamed up with the charity Against Breast Cancer and Gorgeous...

Liverpool FC boss may sell naming rights to stadium.(Liverpool Football Club's new stadium)(Brief article)
February 8, 2007... Liverpool Football Club's new owner says he will consider selling the naming rights to its new stadium to pay for an increase in transfer spending. American sports tycoons George Gillett and Tom Hicks paid an estimated #219m for the...

LMG appoints Dave to revitalise Nectar.(contracts of Loyalty Management Group Inc. and Dave and Bairey Communications L.L.C.)(Brief article)
February 8, 2007... Nectar, the biggest loyalty scheme in the UK, has appointed The Engine Group's brand identity specialist Dave to "reinvigorate" its brand. Dave was appointed following a pitch that involved several undisclosed agencies. Nectar began...

P&G extends Braun range with 'affordable' shavers.(Procter & Gamble Co. to launch SmartControl3 razors)(Brief article)
February 8, 2007... Procter & Gamble (P&G), the household goods and toiletries giant, is seeking to extend its share of the electrical shaver market with the launch of a major product under its Braun brand. The SmartControl3 range of battery-operated razors...

IN BRIEF: Sandwich chain goes into administration.(acquisition of Benjys by Benjys Group Ltd.)(Brief article)
February 8, 2007... Benjys, the sandwich chain, has gone into administration for the second time in recent months. Hamilton Bradshaw, the buyout firm that bought Benjys last year, has closed up to 17 of the 65 stores. Up to 400 staff are affected. ...

IN BRIEF: Adidas clash with Nike.(adidas-Salomon AG clashes for football team sponsorships)(Brief article)
February 8, 2007... Adidas has clashed with rival sportswear brand Nike over the sponsorship of the German football team. Nike has bid #329m, more than six times the figure Adidas is paying, to sponsor the team, but Adidas insists it has a deal in place until...

IN BRIEF: Coronation Street sponsor.(Tesco PLC not for sponsorship)(Brief article)
February 8, 2007... Tesco has ruled itself out of the running to take over from Cadbury as the sponsor of Coronation Street. A source says the supermarket giant had been in talks with ITV1, but pulled out at an early stage. Copyright: Centaur Communications...

IN BRIEF: Hyundai chairman prison sentence.(Brief article)
February 8, 2007... Hyundai chairman Chung Mong Koo has been sentenced to three years in jail after being convicted of embezzlement and breach of trust. Chung, the son of the Hyundai founder, has been released on bail pending an appeal. Copyright: Centaur...

IN BRIEF: BP results.(earnings of British Petroleum Company PLC)(Financial report)(Brief article)
February 8, 2007... BP's latest profits have fallen 12% after it was hit by the declining price of oil and increased safety spending. The oil giant made a profit of $3.9bn (#2bn) in the last three months of 2006, down from $4.4bn (#2.25bn) a year earlier. ...

IN BRIEF: Royal Mail lose another account.(contracts with British Broadcasting Corp.)(Brief article)
February 8, 2007... Royal Mail has lost another multi-million-pound account after Business Post won the mailing contract for BBC TV Licensing. The switch, which is likely to cost Royal Mail #8m, is the latest in a series of blows to the incumbent operator since...

PEOPLE: Braverman:Gooding.(alliances of Ben Simonds-Gooding and Wendy Braverman)(Brief article)
February 8, 2007... Former Mustoes managing director Ben Simonds-Gooding has teamed up with Wendy Braverman to relaunch her headhunting company Braverman Associates as Braverman:Gooding. Copyright: Centaur Communications Ltd. and licensors

PEOPLE: Genworth Financial.(appointment of Javier Diez-Aguirre)(Brief article)
February 8, 2007... Genworth Financial has appointed Javier Diez-Aguirre as international brand manager, based in London, ahead of the brand launching in Europe. The specialist insurer launched in America in 2004. Copyright: Centaur Communications Ltd. and...

PEOPLE: iD.(promotion for Emma Ede)(Brief article)
February 8, 2007... iD, the experiential agency, has promoted Emma Ede to managing director. She will take over the day-to-day running from founding partner and chief executive Paul Ephremsen, who steps down to a part- time role. Copyright: Centaur...