Marketing Week articles from February 2003

Marketing Week archives from February 2003

Why this need to speak in tongues? (This Week).(category management riddled with obfuscating jargon, expert notes)(Editorial)
February 6, 2003... Much philosophy, an Oxford professor once said, is finding bad reasons for what we believe instinctively. Very much the same could be said of marketing and marketers, who are often accused of cloaking what they do in baffling, quasi-scientific...

Walkers fury at Tesco 'copycat': snack-food giant takes legal advice over 'confusing and deceiving' own-brand premium crisps.(Walkers Snacks)
February 6, 2003... A row has broken out between Walkers Snacks and supermarket giant Tesco, after the latter launched a brand of crisps which Walkers believes is unacceptably similar to its upmarket Sensations brand. Walkers chief executive Martin Glenn has...

bmi marketing director quits to find 'challenge'.(Brief Article)
February 6, 2003... Long-serving bmi marketer Simon Gregory is to leave the company at the end of this month without a job to go to. Marketing director Gregory says the decision to leave is his own as he is looking for a new career "challenge", and the company...

UK marketing boss leaves Lastminute.com.(Carl Lyons)(Brief Article)
February 6, 2003... Lastminute.com's most senior marketer, Carl Lyons, is to leave the dot-com company at the end of the month. Lyons, who is head of UK marketing, does nor have a job to go to. According to a Lastminute.com spokeswoman, he is deciding what...

Clearasil to get rid of its acne image.(new marketing for mid-20 set)(Brief Article)
February 6, 2003... Clearasil is to target consumers in their mid-20s for the first time, with a new range called Total Control, as the brand tries to break our of its core teenage market. The launch for the brand comes two years after it was bought by Boots...

RAC seeks new marketing director as Lee bows out. (News).(Brief Article)
February 6, 2003... RAC group marketing director Ken Lee is to step down after almost four years in the role. Lee was appointed in 1999, following Lex Service's acquisition of the RAC. He oversees the motoring service company's [pounds sterling]7m advertising...

Production problems stall Accantia launch. (News).(Accantia Health & Beauty halts planned product launch)(Brief Article)
February 6, 2003... Accantia Health & Beauty, the maker of Lil-lets tampons and the Simple skincare range, has hit a snag with its biggest launch to date scheduled for early this year. The launch in the feminine hygiene market, called Alfa, was due to hit the...

Vance scoops top job at Dockers Europe. (News).(John Vance named brand director)(Brief Article)
February 6, 2003... Levi's casual brand Dockers Europe has promoted retail director John Vance to its top European marketing position as part of a reshuffle of its Amsterdam-based team. Vance took over the role of brand director on February 3 and will now be...

Monster.com axes European head. (News).(lays off European marketing director Jeremy Caplin)(Brief Article)
February 6, 2003... The global online recruitment network Monster.com has made its European marketing director, Jeremy Caplin, redundant after less than a year in the job. According to a company spokeswoman, a restructuring of Monster's European marketing...

Unilever forced to admit aloe vera variant is of no real benefit to skin. (News).(Brief Article)
February 6, 2003... Unilever has been forced to admit that its Persil Aloe Vera detergent brand has few chemical properties that truly benefit customers after washing. The move follows a complaint made to the Advertising Standards Authority (ASA). The...

McDonald's in dot-com holiday promotion. (News).(Brief Article)
February 6, 2003... Online travel and leisure provider Lastminute.com is linking up with McDonald's for a joint marketing campaign supported by television advertising. The promotion, which launches today (Wednesday), will run on McDonald's flagship product,...

Disney picks two senior marketers. (News).(Paul Hayes, Mark Grice join Walt Disney Co.'s consumer products division)(Brief Article)
February 6, 2003... Disney has hired two senior retail marketers within its consumer products division with a brief to achieve more consistent marketing across its brand licences. Paul Hayes joined last month as vice-president of retail marketing for Europe...

Alldays marketing chief goes as Co-op takes reins. (News).(Co-operative Group (CWS) Ltd. lays off marketing director, senior managers at Alldays convenience store chain)(Brief Article)
February 6, 2003... Alldays marketing director Sally Nichols and five other senior managers have been given the push by the new owners of the convenience chain, the Co-operative Group. Nichols' post at Alldays has been under review since the chain was bought...

British Gas CRM boss in sudden exit.(Nigel Grimes resigns as head of customer relationship marketing)(Brief Article)
February 6, 2003... British Gas head of customer relationship marketing Nigel Grimes has left, after the company decided to make his role more IT-focused. Grimes, who had marketing responsibilities before his job was changed, does nor have a job to go to. Grimes...

Job axe falls on MoreThan senior marketers.(insurance company restructures marketing operations)(Brief Article)
February 6, 2003... Royal & SunAlliance's MoreThan insurance business has made two senior marketers redundant, following a restructure of its marketing team. Peter Deane, a 12-year veteran of RSA and brand and communications manager, is to leave the company...

Barbour hires international marketer.(Claire Saunders named international marketing manager at J. Barbour & Sons Ltd.)(Brief Article)
February 6, 2003... Country clothing brand J Barbour & Sons has appointed Claire Saunders as international marketing manager. She joins from media agency Robson Brown, where she was business development director. She is also a former marketing director of Northern...

Marketing head quits Infogrames. (Digests).(Larry Sparks resigns from Infogrames Entertainment)(Brief Article)
February 6, 2003... Infogrames vice-president of European marketing Larry Sparks has left the company without a job to go to. Infogrames is Europe's largest computer games publisher. Sparks is the second person to have left in recent weeks. Two weeks ago,...

Swedish Match hires Bic man for UK role. (Digests).(Gareth Piers Newton named UK category marketing controller)(Brief Article)
February 6, 2003... Swedish Match has appointed Gareth Piers Newton to the newly created role of UK category marketing controller for the cigar and smokeless tobacco products business. The role carries full responsibility for advertising and agency...

Sainsbury. (Digests).(Stuart Mitchell named managing director of J Sainsbury PLC)(Brief Article)
February 6, 2003... Sainsbury's former marketing director Sara Weller has lost out in the battle to become managing director of the supermarket chain to Stuart Mitchell, former assistant managing director with responsibility for trading and retail.

Sainsbury's and Boots. (Digests).(J Sainsbury PLC, Boots Company PLC end health, beauty joint venture)(Brief Article)
February 6, 2003... Sainsbury's and Boots have pulled the plug on their health and beauty joint venture, which involved out-of-town Sainsbury's superstores stocking Boots products.

Ask Jeeves UK. (Digests).(seeks new head of marketing, head of production development)(Brief Article)
February 6, 2003... Ask Jeeves UK is hunting a head of marketing and head of production development after bringing both departments together under the responsibility of vice-president of marketing and strategy Aylin Savkan.

Siemens Mobile. (Digests).(Chad Ellis named vice-president of marketing for Xelibri)(Brief Article)
February 6, 2003... Siemens Mobile has named Chad Ellis as vice-president of marketing for its new fashion phone division, Xelibri.

British Energy. (Digests).(Mike Alexander named chief executive)(Brief Article)
February 6, 2003... British Energy has recruited Centrica chief operating officer Mike Alexander as its chief executive.

Amnesty International UK. (Digests).(launches television advertising campaign)(Brief Article)
February 6, 2003... Amnesty International UK is returning to television this week with a campaign created by Kitcatt Nohr Alexander Shaw. Amnesty was banned from broadcast advertising in 1994 by the Radio Authority because of the political nature of its campaign....

Thomas Cook's newly promoted chief executive Manny Fontenla-Novoa. (Digests).(new chief executive retains marketing responsibilities)(Brief Article)
February 6, 2003... Thomas Cook's newly promoted chief executive Manny Fontenla-Novoa will retain responsibility for marketing.

Henderson Global Investors. (Digests).(laid off associate director of marketing)(Brief Article)
February 6, 2003... Henderson Global Investors has made associate director of marketing Simon Harvey redundant.

Freeserve. (Digests).(Caroline Thomas named portal strategy, marketing director)(Brief Article)
February 6, 2003... Freeserve has appointed Caroline Thomas as portal strategy and marketing director, following the departure of Peter Cowley in December to Endemol.

Asda has promoted Penny Coates to director of own-label. (Digests).(ASDA Group PLC)(Brief Article)
February 6, 2003... Asda has promoted Penny Coates to director of own-label. She was business unit director for chilled and prepared foods. Coates replaces Catriona Land, who left to become trading director for Pets At Home.

Centaur Communications. (Digests).(acquires 50% stake in Market Research Exhibitions)(Brief Article)
February 6, 2003... Centaur Communications, publisher of Marketing Week, has bought out the remaining 50 per cent of Market Research Exhibitions (MREL) from Resources Exhibitions. MREL is responsible for the annual Research Show, which is to be relaunched as...

Alexander Hughes Executive Search Consultants. (Digests).(Nigel Kenyon named consultant in retail, consumer search practice)(Brief Article)
February 6, 2003... Alexander Hughes Executive Search Consultants has appointed the former marketing chief of Centrica's retail division, Nigel Kenyon, as a consultant in its retail and consumer search practice.

Oris, the Swiss watchmaker. (Digests).(Oris becomes partner for Formula 1 racing team)(Brief Article)
February 6, 2003... Oris, the Swiss watchmaker, has signed a deal to become an official supplier and watch partner to the BMW Williams F1 team.

A Vision wins [pounds sterling]4m Lycos UK advertising business. (Agencies).(Brief Article)
February 6, 2003... Lycos UK has moved its [pounds sterling]4m UK advertising account from its pan-European agency Leagas Delaney and handed it to through-the-line agency A Vision. Leagas will retain the advertising account for Lycos Europe, but future advertising...

T&T appoints start-uo for [pounds sterling]4m drinks relaunch. (Agencies).(T and T Beverages, RudaizkyRyan Ltd.)(Brief Article)
February 6, 2003... T&T Beverages has appointed startup RudaizkyRyan for the [pounds sterling]4m relaunch of its carbonated soft drinks brand. Manning Gortlieb OMD has been appointed to work on media planning and buying for the campaign. Burkitt DDB...

Five jobs go as Leith merges advertising and DM agencies. (Agencies).(Leith Agency is merging with Oneagency)(Brief Article)
February 6, 2003... The Leith Agency is to merge with its direct marketing company Oneagency, leading to the loss of five jobs. Oneagency, which was founded in 1990 and is wholly owned by Leith, will cease trading and its accounts will be handled by the new...

Bridge in [pounds sterling]2m Strathclyde transport win. (Agencies).(Bridge Advertising Agency receives advertising contract from Strathclyde Passenger Transport)(Brief Article)
February 6, 2003... The Bridge has won the [pounds sterling]2m creative account for Strathclyde Passenger Transport (SPT) after a-four-way pitch against 1576, The Union and incumbent TimeZone One. The pitch, which was overseen by SPT public relations and...

Ryanair plans Buzz overhaul. (Digests).(Ryanair Holdings PLC plans overhaul of newly acquired Buzz airline)(Brief Article)
February 6, 2003... WCRS and Media Planning Group (MPG) are set to lose the [pounds sterling]3m advertising and media accounts for low-cost airline Buzz following its sale to rival Ryanair. Ryanair is buying the budget division of KIM Royal Dutch Airlines for...

Poulter Partners wins [pounds sterling]2m Western Wines. (Digests).(wine distributor appoints advertising agency)(Brief Article)
February 6, 2003... Wine importer and distributor Western Wines has appointed Poulter Partners to handle its [pounds sterling]2m advertising business for its wine brands such as Kumala. The company, based in Telford, has handed its media buying and planning...

St Luke's has denied industry speculation that its joint managing directors. (Digests).(St Luke's Advertising denies rumors that managing directors will resign)(Brief Article)
February 6, 2003... St Luke's has denied industry speculation that its joint managing directors, Neil Henderson and Phil Teer, are to leave the agency following a conflict with chairman Andy Law over future direction.

J Walter Thompson and M&C Saatchi. (Digests).(advertising agencies selected to advise industry, government body)(Brief Article)
February 6, 2003... J Walter Thompson and M&C Saatchi have both been appointed to advise an industry and government body, set up under the Government's Digital TV Action Plan, on strategy to raise awareness of the analogue switch-off date in 2010. Abbott Mead...

Bartle Bogle Hegarty, Leagas Delaney, Mustoes and Vallance Carruthers Coleman Priest. (Digests).(agencies shortlisted to pitch for Wedgwood's advertising account)(Brief Article)
February 6, 2003... Bartle Bogle Hegarty, Leagas Delaney, Mustoes and Vallance Carruthers Coleman Priest have been shortlisted to pitch for Wedgwood's creative account. The review is being handled by the AAR.

WPP Group. (Digests).(Young and Rubicam Inc. acquires Guye Benker)(Brief Article)
February 6, 2003... WPP Group's Young & Rubicam has acquired Zurich-based advertising agency Guye Benker. The Swiss business will continue to operate as a separate agency.

Dial-a-Phone. (Digests).(may launch brand response television campaign)(Brief Article)
February 6, 2003... Dial-a-Phone is talking to agencies about a potential brand response television campaign. No decision has been made.

BSkyB. (Digests).(British Sky Broadcasting Group PLC seeks advertising agency for Sky+ box)(Brief Article)
February 6, 2003... BSkyB has shortlisted Bates UK, Delaney Lund Knox Warren and Cameron Doyle Dye to pitch for a brief to advertise the Sky + box. The review is being handled by the AAR.

Leagas Delaney has created a TV campaign for Kinder Surprise. (Digests).(Brief Article)
February 6, 2003... Leagas Delaney has created a TV campaign for Kinder Surprise to support the launch of its collectible limited edition characters Cybertops.

Dairy Crest. (Digests).(Grey Worldwide London, Banks Hoggins O'Shea/FCB receive advertising contract)(Brief Article)
February 6, 2003... Dairy Crest has shortlisted Grey Worldwide London and Banks Hoggins O'Shea/FCB for its [pounds sterling]10m advertising business.

BlueberryFrog. (Digests).(Interbrew awards advertising contract for Hoegaarden beer brand)(Brief Article)
February 6, 2003... BlueberryFrog has been appointed by Interbrew to create an international campaign for its Belgian white beer brand Hoegaarden.

Iris, the youth marketing agency. (Digests).(Sony Ericsson Mobile Communications AB launches promotion for T300 mobile phone)(Brief Article)
February 6, 2003... Iris, the youth marketing agency, has created a pan-European Valentine's Day promotion for Sony Ericsson's T300 mobile phone, featuring the Muppets.

Cordiant Communications. (Digests).(Cordiant Communications Group PLC discussing possible sale of Australian assets)(Brief Article)
February 6, 2003... Cordiant Communications has entered into preliminary discussions over the sale of some of its Australian assets, including the country's biggest advertising agency George Patterson Bates.

Fullsix, Poke and ETC. (Digests).(Orange PLC chooses agencies to review its new media activity)(Brief Article)
February 6, 2003... Fullsix, Poke and ETC have been appointed to jointly review Orange's new media activity following a four-way pitch. Orange will continue to work with its digital agency AKQA.

J Walter Thompson has created a campaign for Vodafone called 'better connections'. (Digests).(Vodafone Group PLC launches advertising campaign)(Brief Article)
February 6, 2003... J Walter Thompson has created a campaign for Vodafone called 'better connections'. The ads will run from mid-February until March on posters and in national business magazines and broadsheets.

Boddington's to back ITV1 'ex-popstars' reality show. (Media).(Interbrew's Boddington's brand will sponsor 'Reborn in the USA')(Brief Article)
February 6, 2003... Interbrew's Boddington's brand is to sponsor a new prime-rime reality show on ITV1 called Reborn in the USA, in a deal worth about [pounds sterling]1m. The programme, which is being produced by Granada Entertainment, will feature up to ten...

Film companies up in arms over Evening Standard's ad rate hike. (Media).(Brief Article)
February 6, 2003... The Evening Standard is to hike its advertising rates for film companies in a move that has been openly criticised by media buyers. Several agencies report that rates for their film clients are to be priced at a premium -- some 30 per cent...

Granada hunts Rugby World Cup sponsor. (Media).(Granada Enterprises seeks sponsor for Independent Television's coverage of Rugby World Cup 2003)(Brief Article)
February 6, 2003... Granada Enterprises is talking to the Rugby World Cup 2003 event sponsors about sponsorship of ITV's broadcast coverage of the tournament, raking place in October. It is thought that the value of the sponsorship will be less than in...

NTL Net chief to steer Orange sponsorship. (Media).(Pippa Dunn named group head of sponsorship at Orange PLC)(Brief Article)
February 6, 2003... Orange has poached NTL's marketing director for the internet, Pippa Dunn, to be its group head of sponsorship. She will start at the mobile phone company in March. Orange lacks a major sponsorship deal since the F1 Arrows team that it...

Zenith Optimedia wins [pounds sterling]10m Wyeth. (Digests).(Wyeth Consumer Healthcare)(Brief Article)
February 6, 2003... US pharmaceutical company Wyeth Consumer Healthcare, the makers of Anadin, has consolidated its [pounds sterling]10m media planning and buying account at Zenith Optimedia. Incumbent Zenith Optimedia won the account after a four-way pitch...

Surrey Cricket hunts shirt sponsor after AMP drops out. (Digests).(Surrey County Cricket)(Brief Article)
February 6, 2003... Surrey County Cricket is on the hunt for a shirt sponsor after troubled Australian financial services company AMP failed to renew its one-year sponsorship deal. The club wants to match the [pounds sterling]250,000 that AMP paid last season...

Mediaedge: CIA. (Digests).(receives global media buying contract from Swiss)(Brief Article)
February 6, 2003... Mediaedge:CIA has been appointed to the global media buying business for Swiss, the successor airline to Swissair. The media agency will work alongside the airline's global creative agency Jung von Matt.

Esure. (Digests).(runs week-long breakfast show promotion)(Brief Article)
February 6, 2003... Esure, the internet home and motor insurance group, is running a week-long breakfast show promotion with Chrysalis-owned Heart 106.2 in London and Heart 100.7 in the Midlands. The strapline will be '4 gets you more with Esure'.

The Greater London Authority. (Digests).(sponsors Norwich Union London Grand Prix)(Brief Article)
February 6, 2003... The Greater London Authority is to sponsor the athletics Grand Prix at Crystal Palace. The event, which is televised worldwide, will be renamed the Norwich Union London Grand Prix.

BBC World. (Digests).(Emirates Airlines agrees to sponsor 50-second travel features)(Brief Article)
February 6, 2003... BBC World has struck a deal with Emirates airline to sponsor a series of 50-second features on unusual tourist attractions around the world.

Adshel. (Digests).(Adshel to provide 100 new bus shelters in Aberdeen, Scotland)(Brief Article)
February 6, 2003... Adshel has won the street furniture contract in Aberdeen. Under the ten-year contract, worth [pounds sterling]3.2m, Adshel will provide 100 new bus shelters.

MTV. (Digests).(Golden Wonder Ltd.'s Nik Naks to sponsor 'The Osbournes' show on MTV Networks Inc.)(Brief Article)
February 6, 2003... MTV's second series of The Osbournes is to be sponsored by Golden Wonder's Nik Naks, in a deal worth [pounds sterling]750,000. Nik Naks sponsored the first series on MTV.

TalkSport. (Digests).(Siemens AG named official mobile phone partner)(Brief Article)
February 6, 2003... TalkSport has made Siemens its official mobile phone partner. The [pounds sterling]250,000 deal, launched on February 3, was put together by sponsorship agency Connexus and Impact Sponsorship...

The Wireless Group. (Digests).(renews contract with Trafficlink Ltd.)(Brief Article)
February 6, 2003... ... The Wireless Group, owner of TalkSport, has renewed its deal with travel information supplier Trafficlink. Trafficlink supplies information to TalkSport and Wireless Group's network of local stations.

The Portugese Tourist Office. (Digests).(Bygraves Bushell Valladares & Sheldon receives media planning, buying contract)(Brief Article)
February 6, 2003... The Portugese Tourist Office has appointed Bygraves Bushell Valladares & Sheldon to its [pounds sterling]1.6m media planning and buying account, replacing Prager Proximity.

Nickelodeon Networks. (Digests).(Nickelodeon/Nick at Nite launches cinema advertisements for Nickelodeon, Nicktoons TV)(Brief Article)
February 6, 2003... Nickelodeon Networks is spending [pounds sterling]1m on TV and cinema advertising to promote its Nickelodeon and Nicktoons TV channels.

Chrysalis Group. (Digests).(radio division's revenues rise)(Brief Article)
February 6, 2003... Chrysalis Group, owner of the Heart and Galaxy stations, has revealed that revenues for its radio division are up 18.6 per cent for the five months from September 1 compared with the same period last year.

Turner Broadcasting. (Digests).(Jonathan Davies promoted to senior vice-president at Turner Broadcasting System Inc.)(Brief Article)
February 6, 2003... Turner Broadcasting has promoted Jonathan Davies to senior vice-president for the UK, Scandinavia, Middle East and Africa regions, following a 27 per cent growth in European revenues for 2002.

Jazz FM. (Digests).(Roy Bennet named managing director for North-west station)(Brief Article)
February 6, 2003... Jazz FM has appointed Roy Bennet as managing director for its North -west station. He joins from Jazz FM's sister network Real Radio, where he was managing director for its south Wales station.

Fl faces up to a yawning problem: Formula One faces a multitude of problems, from accusations of monotony to an imminent tobacco ad ban. Gemma Charles investigates what can be done. (Media Analysis).
February 6, 2003... Formula One has lurched from one problem to another over the last year, as it tries desperately to fight off accusations that it is dull and predictable. The worsening commercial conditions facing the sport were illustrated by the news...

BBC3 will take another slice of commercial TV: 'tough' government guidelines for BBC3 will do little to protect the interests of the commercial broadcasters and their advertisers. (Media Analysis).
February 6, 2003... After many months of haggling with the Government, the BBC launches BBC3 next week. According to culture secretary Tessa Jowell, the new channel, which morphs from existing digital channel BBC Choice, will be "consistently innovative and...

From Radio 1 to BBC7: a brand for the digital age; by naming the last of its digital radio networks BBC7, the BBC is looking ahead to the day when radio is just one way listeners can tune in.
February 6, 2003... On a paper, BBC7 looks like a TV network, a logical progression in the sequence BBC1, BBC2, BBC3 and BBC4. Yet on the airwaves, it sounds like a radio station (which is what most people would call it). In that case, why isn't it called...

A diet PPS launch won't be a breeze. (News Analysis).(Bacardi-Mattini has just launched Bacardi Breezer Diet Lemon)
February 6, 2003... The path of low-cal alcoholic drinks is littered with failures, so will Diet Bacardi Breezer be any different? Given that the launch isn't in response to customer demand but falling PPS sales, it looks doubtful. Counting calories and...

Home truths about global marketing: last week's Marketing Week Brands Summit provided an inside view of how top companies talk to different markets around the world. (News Analysis).
February 6, 2003... From launching KEG across Europe to setting up B&Q stores in China, the pitfalls of global marketing were laid bare last week at Marketing Week's annual Brands Summit. Under the heading "Delivering global, local and regional growth through...

Jargon-mongers. (Cover Story).(the marketing industry is becoming bogged down by unclear terminology and processes)(Cover Story)
February 6, 2003... As marketing has grown up, it has sought respectability by developing its own elite language--practices old and new have been given impressive-sounding names. But the danger is that marketers are being bamboozled by terminology and processes...

Greed is not enough for arrogant fund managers: it's the fault of 'stupid', 'greedy' investors that the stock market is in freefall, or so the City gurus would have us believe. The temerity of it. (Business).
February 6, 2003... With the legendary investment acumen for which I am justly famed, I have a with-profits insurance policy that matures next November. I wait with anticipation for news of what is aptly called my terminal bonus. I expect, at some stage over the...

A successful brand will need a large trust fund: corporations are waking up to the fact that the public does not trust them to act responsibly. Change that, and they will reap the rewards. (Marketing).
February 6, 2003... According to worldwide research carried our for the World Economic Forum's recent Davos meeting, there is a "dramatic" lack of trust among ordinary people in both global and large national companies. When asked who they trusted "to operate in...

Bowled over by the $2m slots on 'Super Sunday': cars and beer dominated the Super Bowl, but at $2m for just 30 seconds some 'old faithfuls' chose to sit on the bench this year. (America).
February 6, 2003... Almost half of the US population tuned in to watch the Tampa Bay Buccaneers take on the Oakland Raiders at this year's Super Bowl on the last Sunday of January in San Diego's Qualcomm Stadium. According to a Maxim magazine survey they gorged...

UK loses taste for pill-popping: Britons are more health-conscious than ever when it comes to their diet-but their focus is changing from vitamin supplements to functional foods. (Factfile).
February 6, 2003... Britons are getting healthier it seems, with half of them eating healthy food and having a healthy diet. They are also reasonably aware of health problems such as heart disease and cholesterol levels, and there has been a rise in the popularity...

Two worlds collide. (Special Report: Market Research).(researchers need to combine 'objective quantitative' and 'intuitive qualitative' schools of thought)
February 6, 2003... The 'objective quantitative' and 'intuitive qualitative' branches of research have traditionally worked separately, but the demand for data that is immediately actionable is forcing the industry to integrate the two schools of thought, says...

Getting the message: new media channels mean marketers can target customers more easily, but technological advances bring as many challenges as they do opportunities. (Special Report: Direct Marketing).
February 6, 2003... It's Sunday morning and you're waking up late with a hangover and only dim memories of the night before. You get a text message that reads: "Are you coming over to my place later?" Sender: God. You'd sit up and take notice, wouldn't you?...

It's time to list our own achievements.(Yell CEO John Condron says his company is not standing still)(Editorial)
February 6, 2003... Internationally, directory publishing is going through a fascinating phase of consolidation, with a sharper focus on new technology and key business drivers. It all adds up to an increasingly competitive market, where winning and keeping...

They don't grow on trees you know: producing directories can be a labor-and resource intensive process, using advanced processes-and lots or paper.
February 6, 2003... Environmentalists might want to turn the page when they read that more than 500,000 tonnes of paper is used every year to produce the thousands of print directories published across Europe. It is worth emphasising, however, that --...

Benn's Media still prefers pages to pixels: paper directories are easy to use, and the venerable Benn's is sticking with them. (Case Study).
February 6, 2003... Benn's Media was first published in 1846 and is likely to remain a print-only directory, having resisted thus far the temptation to move online or switch to a CD-ROM format. The three volumes of the guide's 151st edition come out in...