Marketing Week articles from February 2002

Marketing Week archives from February 2002

Nurturing the creative urge. (This Week).
February 7, 2002... The Enron scandal could, in the long term, provide a bizarre silver lining for an advertising industry that has grown neurotically insecure about its standing in the boardroom. For while admen have been accused of many things --...

COI review gives Fisher new powers: COI communications chief executive Carol Fisher strengthens her position with advisory remit.
February 7, 2002... The Government has extended COI Communications chief executive Carol Fisher's role to be its chief adviser on advertising, in an effort to monitor the way it spends its [pounds sterling]200m advertising budget more closely. The news should...

HHCL loses [pounds sterling]5m Tango to Clemmow.
February 7, 2002... Clemmow Hornby Inge (CHI) has scooped the [pounds sterling]5m advertising business for Britvic-owned Tango brand. The agency, which has been going for just over six months and is headed by Johnny Hornby, Simon Clemmow and ex-Lowe creative...

Crisis deepens as BARB panel delayed again.
February 7, 2002... The controversy surrounding the new BARB TV audience research contract has deepened after it has emerged that the date by which the new panel will be made up to its full strength of more than 5,200 viewers will be postponed for the third time....

Somerfield ousts brand chief in rejig.
February 7, 2002... Somerfield Stores has ousted group brand director Nick Adderley and is reviewing the role of group marketing director Stephen Barnett, as part of a restructure. Separate business units will now handle marketing for Somerfield and Kwik Save. ...

Thomson Holidays axes ad and brand chief post. (News).
February 7, 2002... Thomson Holidays is understood to be axing Breffni Walsh's position of head of advertising and branding. It follows a decision to concentrate more of the company's [pounds sterling]8m advertising budget on direct marketing. Walsh, who...

Amerada Hess launches Woolwich tie-in ahead of sell-off by US parent. (News).
February 7, 2002... Utility company Amerada Hess has teamed up with Woolwich to sell gas and electricity to the bank's customers from next month. The joint venture, called Woolwich-Amerada Gas and Electricity, has puzzled the industry, which has been waiting for...

Circ in doubt as retailers brand it a flop. (News).
February 7, 2002... Sales of Procter & Gamble men's haircare brand Circ, launched less than a year ago, have been disappointing. Haircare buyers are calling the brand "a flop" and are considering discontinuing the product. A health and beauty buyer says: "We...

Friskies director takes European post following merger. (News).
February 7, 2002... Phil Humphreys, commercial director of Nestle-owned Friskies Petcare, has been appointed to a senior European post following Friskies' merger with pet food rival Ralston Purina Northern Europe. Humphreys is now regional marketing director...

P&G launches Charmin 'out of home' product line. (News).
February 7, 2002... Procter & Gamble (P&G) is to extend its Charmin brand with the launch of Charmin To Go toilet tissues and Charmin To Go toilet seat covers. The two products, which will be launched in the US in March, have been designed to fit in a purse or a...

NatMags licenses Cosmo brand for use on electrical appliances. (News).
February 7, 2002... The National Magazine Company's (NatMags) Cosmopolitan magazine is to license its brand for use on electrical haircare appliances such as hairdriers and rollers. The Cosmopolitan brand is already used for a bedding and linen collection,...

ITC upholds PC and healthcare complaints but rejects 'shut up and drive' car ad fears. (News).
February 7, 2002... PC World has been banned from running an ad for a Packard Bell PC by the Independent Television Commission after 143 viewers complained that it was misleading. The voiceover for the ad, which features a 2 Ghz Packard Bell Power Plus PC...

Viagra gets green light to advertise. (News).
February 7, 2002... Pfizer will soon be able to advertise Viagra, the brand synonymous with male virility, in the British consumer press. This follows the Government's recent move to extend the number of over-the-counter (OTC) medicines (MW May 17, 2001),...

Nivea unveils lipstick-size on-the-go deodorant stick. (News).
February 7, 2002... Beiersdorf-owned Nivea is to launch what it claims is the world's smallest deodorant -- the size of a lipstick -- in the UK in April. The new mini Nivea deodorant is only 10cm long and 1.5cm wide. It is already available in some European...

Scottish Road safety picks faulds for anti-drug driving campaign. (News).
February 7, 2002... The Scottish Executive's road safety department is planning to run the UK's first anti-drug driving campaign. It has appointed Edinburgh-based Faulds to handle the business. The campaign is scheduled to start in May, to coincide with the...

ASA forces Libby's Organic juice to drop 'natural' claim. (News).
February 7, 2002... The Advertising Standards Authority (ASA) has clamped down on misleading product labelling by ruling that Libby's Organic juice drink cannot be described as "natural" in ads. Following an inquiry, manufacturer Gerber Foods Soft Drinks was...

CCG.XM wins Ladbrokes shop revamp. (News).
February 7, 2002... Ladbrokes, the UK's largest book-maker, has appointed a new media agency to modernise its betting shops. CCG.XM -- owned by Bates UK -- won a three-way pitch to help transform Ladbrokes' shop interiors. The deal has nothing to do with...

Wrigley rebrands ailing Ice White.
February 7, 2002... Wrigley has downgraded its ailing Ice White brand after just three years on the UK market. The product name will appear only in small type, above the Orbit brand, after Ice White sales plummeted by 21.6 percent by value last year. The drop...

Mystery shrouds failure of Dobson tobacco Bill.
February 7, 2002... A Private Member's Bill forcing tobacco companies to release confidential documents about their marketing strategies has been dropped after its proposer, former Health Secretary Frank Dobson, failed to attend a second reading of the Bill. ...

Carlsberg. (Digests).
February 7, 2002... Carlsberg is to feature pictures of footballers Michael Owen and David Beckham on its beer cans, in a promotion to tie in with its World Cup sponsorship.

Dyson Appliances. (Digests).
February 7, 2002... Dyson Appliances is to shift production of its vacuum cleaners from Malmesbury in Wiltshire to Malaysia, with the loss of up to 800 jobs. The marketing department will not be affected.

Barclays. (Digests).
February 7, 2002... Barclays is hunting a head of advertising, who will report to brand strategy director Caitlin Thomas.

The Lego Company. (Digests).
February 7, 2002... The Lego Company has signed a licensing agreement with the Williams Formula One team to make Lego F1 cars.

Keith Hendry. (Digests).
February 7, 2002... Keith Hendry has been appointed interim marketing director at Thomas Cook. He was previously head of sun and retail environment marketing.

Smint. (Digests).
February 7, 2002... Smint mini mints, owned by Chupa Chups, is launching a Smint 'pen dispenser' as one-at-a-time dispenser containing 18 mints.

Hardy's Wines. (Digests).
February 7, 2002... Hardy's Wines is teaming up with breast cancer charity the Pink Ribbon Foundation. The company is in talks with retailers about what percentage from each purchase of Hardy's Stamp will go to the charity.

Interbrew UK. (Digests).
February 7, 2002... Interbrew UK is to integrate the marketing of the Bass and Tennent's brands it retained, after the Government approved the sale of Carling to Adolph Coors.

British Airways'. (Digests).
February 7, 2002... British Airways' London Eye will be giving 10p to Great Ormond Street Children's Hospital for every ticket sold from February 13 to March 10 in support of the hospital's 150th birthday appeal.

Vimto Soft Drinks. (Digests).
February 7, 2002... Vimto Soft Drinks says it will boost marketing spend from [pounds sterling]1m to [pounds sterling]3.5m for Vimto this year. Advertising is through Cheetham Bell JWT.

Coca-Cola Great Britain & Ireland. (Digests).
February 7, 2002... Coca-Cola Great Britain & Ireland will be running an exclusive in-store promotion with Sainsbury's, offering four winners the chance of a helicopter ride with the World Cup trophy.

Bulmers. (Digests).
February 7, 2002... Bulmers has launched an Amstel can and bottle to coincide with the brand's sponsorship of the UEFA Champions League.

The Chartered Institute of Marketing. (Digests).
February 7, 2002... The Chartered Institute of Marketing and the Institute of Direct Marketing are to back the Marketing Week-sponsored Direct Marketing Show. The DM Show, which is also supported by MW sister magazine Precision Marketing, will take place at Earls...

Quaker moves Tropicana into BMP DDB after rejig. (Agencies).
February 7, 2002... PepsiCo-owned Quaker has shifted its [pounds sterling]1.6m Tropicana account out of Banks Hoggins O'Shea/FCB into Omnicom-owned BMP DDB. The account was expected to be placed with an Omnicom agency after PepsiCo US moved all work from...

TBWA/London loses AXA Group after reshuffle prompts ad review. (Agencies).
February 7, 2002... AXA Group is moving its ad business out of TB WA/London, ahead of a brand-building campaign this year. The review has been triggered by last month's arrival of John Bines as the company's first group marketing and services director (MW...

Ignition DM group bought by Claydon. (Agencies).
February 7, 2002... Omnicom-owned direct marketing agency Claydon Heeley Jones Mason has bought the Ignition Marketing Group and its sister company Ignite-mail for an undisclosed sum. Ignition is to be renamed Ignition Claydon Heeley. However, Ignite-mail's...

Publicis has created the new television ad for McVitie's Jaffa Cakes as part of owner United Biscuits' [pounds sterling]5m media spend on the brand this year. (Agencies).
February 7, 2002... Caption: Publicis has created the new television ad for McVitie's Jaffa Cakes as part of owner United Biscuits' [pounds sterling]5m media spend on the brand this year. The ad is called 'Teeth' and breaks on February 11 and runs until the end of...

[pounds sterling]20m [O.sub.2] work goes out to pitch.
February 7, 2002... MmO2 is reviewing its [pounds sterling]20m UK through-the-line business following the appointment of Valiance Carruthers Coleman Priest (VCCP) as lead agency for the launch of the O2 brand across Europe (MW January 24). Incumbents -...

Burkitt DDB wins [pounds sterling]1m Tio Pepe ad business.
February 7, 2002... First Drinks Brands has appointed Burkitt DDB to handle the [pounds sterling]1m advertising business for sherry brand Tio Pepe. Burkitt DDB won a pitch against WCRS. The incumbent, Brandhouse WTS, did not repitch. Media buying, which...

Walsh Trott Chick Smith. (Digests).
February 7, 2002... Walsh Trott Chick Smith is to be retained as the creative agency on the [pounds sterling]2m Wolverhampton & Dudly Breweries' Marston Pedigree beer account following a review.

DDF International. (Digests).
February 7, 2002... DDF International has retained the Turkish Tourist Board's [pounds sterling]3.5m advertising account after a pitch against London-based agency Douglas Perry Rogers.

GNER. (Digests).
February 7, 2002... GNER has appointed Clark McKay Walpole as its direct marketing agency, replacing MBO.

Faulds Advertising. (Digests).
February 7, 2002... Faulds Advertising has appointed former Scottish Television finance director Alan Montgomery as its new, chairman.

Guernsey Tourist Board. (Digests).
February 7, 2002... Guernsey Tourist Board has appointed Alphabet to its [pounds sterling]500,000 advertising account, replacing Channel Islands-based Wallace Barnaby.

Kalomaski Fox. (Digests).
February 7, 2002... Kalomaski Fox has been awarded the Scandinavian Airlines Systems direct marketing account, replacing Admakers.

Citigate Lloyd Northover. (Digests).
February 7, 2002... Citigate Lloyd Northover has won an account from Worcestershire County Council to create a brand for a new technology 'corridor' running along the A38.

Publicis has acquired marketing services agency Gravitas in Japan. (Digests).
February 7, 2002... Publicis has acquired marketing services agency Gravitas in Japan. Gravitas will be rebranded Publicis Dialog...

Publicis is to launch a television commercial for Asda on February 11. (Digests).
February 7, 2002... Publicis is to launch a television commercial for Asda on February 11. Media is through Carat.

B'lowfish. (Digests).
February 7, 2002... B'lowfish has appointed former Ministry of Sound head of marketing Jason Van Haeften as managing partner of its new youth marketing division B'lowfish 24.

WWAV Rapp Collins and Target Direct. (Digests).
February 7, 2002... WWAV Rapp Collins and Target Direct have been shortlisted by the UK's leading charities and the Institute of Charity Fundraising Managers to handle a [pounds sterling]2m campaign aimed at increasing legacy donations.

Cisco Systems. (Digests).
February 7, 2002... Cisco Systems is reviewing its multi-million pound account out of the Interpublic Group in the US.

General Motors. (Digests).
February 7, 2002... General Motors in the US has handed the account for its Saturn division to Goodby, Silverstein & Partners.

Ogilvy & Mather North America. (Digests).
February 7, 2002... Ogilvy & Mather North America has agreed to pay the US government $1.8m ([pounds sterling]1.27m) to settle claims that it overcharged the White House Office of National Drug Policy for work on anti-drugs ads.

20/20, the design consultancy. (Digests).
February 7, 2002... 20/20, the design consultancy, has created a new logo for Arsenal Football Club. The crest retains the traditional cannon, but switches it from west- to east-facing. It will feature on shirts next season.

Gallaher tipped to ditch CDP Media in [pounds sterling]4m review. (Media).
February 7, 2002... Tobacco company Gallaher is understood to be reviewing its [pounds sterling]4m media business out of CDP Media. As Marketing Week went to press Gallaher was unavailable to confirm whether the work was being consolidated into its other media...

GMG in bid to launch ad-free radio station. (Media).
February 7, 2002... Guardian Media Group's (GMG) radio division has proposed the UK's first advertisement-free commercial radio station, Smooth FM, in its bid for the East Midlands FM radio licence. The company is planning the Radio 2-style station for the...

Walker Media wins [pounds sterling]4m Butchers. (Media).
February 7, 2002... Butchers Pet Care, the petfood manufacturer, has appointed Walker Media to handle its [pounds sterling]4m media planning and buying account. The appointment follows a two-way pitch against the incumbent Squires Robertson Gill. Late...

Pitch Media to broker deals for UK athlete. (Media).
February 7, 2002... Sports marketing agency Pitch Media has been appointed to broker sponsorship deals for Olympic-medal hope Alex Coomber. Coomber is considered to be the UK's best hope for a gold medal at the 2002 Winter Olympic Games. She will compete in...

BBC splits tasks among agencies.
February 7, 2002... The BBC has allocated responsibilities for individual TV channels, radio stations and genres to its rostered advertising agencies so that they can build relationships with the relevant parts of the BBC. Abbott Mead Vickers.BBDO takes the...

Cinema advertising up 28% after blockbuster releases.
February 7, 2002... Following the recent box-office success of films such as Harry Potter and Lord of the Rings, cinema-advertising revenues increased by 28 per cent in 2001 to reach [pounds sterling]164m. The Cinema Advertising Association (CAA), which...

Ray Kelly. (Digests).
February 7, 2002... Ray Kelly former Carat UK chief executive and chief executive officer of Carat's Northern European arm, is to leave, following a restructure of the business. Jerry Buhlmann, chief operating officer of Carat International, has been promoted to...

Optimedia managing director Simon Mathews. (Digests).
February 7, 2002... Optimedia managing director Simon Mathews has threatened to quit the company unless he is offered a more senior position, and is in talks with the Zenith Optimedia Group about his options.

Wrigley has shortlisted incumbent Mediaedge. (Digests).
February 7, 2002... Wrigley has shortlisted incumbent Mediaedge:CIA, BBJ, OMD, MediaCom and Starcom Motive for its [pounds sterling]19m media buying business. A decision is expected in March.

Bryant Homes. (Digests).
February 7, 2002... Bryant Homes has put its [pounds sterling]2m media account out to pitch. The incumbent, TCS North, is also pitching for the business.

Ford claims to be the first car company. (Digests).
February 7, 2002... Ford claims to be the first car company to use a national bus campaign. MindShare negotiated the deal with Viacom Outdoor.

Total Media. (Digests).
February 7, 2002... Total Media has won the [pounds sterling]1.4m HarperCollins account from incumbent Mediaedge:CIA. Total Media handled the account seven years ago.

BSkyB, Capital Radio and Zenith Media. (Digests).
February 7, 2002... BSkyB, Capital Radio and Zenith Media are part of a consortium, which has created mediaDNA -- a tool designed to match brands with the most effective advertising media.

Capital Radio. (Digests).
February 7, 2002... Capital Radio and The Walt Disney Company have joined forces to launch a children's radio station called Capital Disney.

Cartoon Network Europe. (Digests).
February 7, 2002... Cartoon Network Europe has promoted Simon George to the position of vice-president of off-channel commerce.

Granada Enterprises. (Digests).
February 7, 2002... Granada Enterprises has signed up KFC to sponsor the website for children's show SM:TV...

Granada Plus. (Digests).
February 7, 2002... Granada Plus has secured sponsorship from Bourjois for its Valentine's Day weekend, and from Quality Street for its Mother's Day and Easter Weekend programmes.

Nicorette is to sponsor World Rally champion. (Digests).
February 7, 2002... Nicorette is to sponsor World Rally champion Richard Burns.

Mars has invited four non-incumbents. (Digests).
February 7, 2002... Mars has invited four non-incumbents to pitch at the end of February for its [pounds sterling]50m media planning account. Following that, two will pitch against the three incumbent agencies Mediavest, PHD and MediaCom witha decision expected by...

The Barbican. (Digests).
February 7, 2002... The Barbican has secured more than [pounds sterling]1m in cash sponsorships for the next two years. The five major sponsorships are with Toyota, Rosemount Wines, Renault, Absolut and Sony PlayStation.

Doing something new is the Real test: H Bauer's attempt to diversify from women's weeklies seems to be in trouble. It wouldn't be the first publisher to get its fingers burned. (Media Analysis).
February 7, 2002... German publisher H Bauer seems to have taken a hit with its fortnightly glossy Real, after it stepped beyond its usual successful strategy of aiming weekly titles at the lower end of the women's market. Launched less than a year ago with...

Here is the news -- there will always be a Virgin: Although Virgin is losing listeners hand over fist, management is sound, prospects are solid and radio is on a roll at the moment. (Media Analysis).
February 7, 2002... Just one week after Steve Penk's departure from the Virgin Radio breakfast show, the Rajar results for the station are not a good read. The number of hours people listen to Virgin is down by 12.1 per cent year on year. The station has also...

Chipping away at the hi-tech sector. (News Analysis).
February 7, 2002... Technology manufacturers and retailers are feeling the pinch as demand slows, profits fall and brands crumble. Unless new revenue streams are created they will not survive. Tiny Computers is the latest victim of the fallout and...

Wrigley prospers by sticking with gum: Wrigley is trying to take market share from mint brands while fighting its traditional corner against the dentalcare giants. (News Analysis).
February 7, 2002... There can't be many companies out there like Wrigley. It commands a 50 per cent share of the global gum market and sells products in mote than 140 countries. In the UK, it has almost 100 per cent of the gum market. And in a food industry where...

Why the new-look BBC3 is such a turn-off for C4: The new public service-oriented BBC3 is bound to win Tessa Jowell's approval, but it has found a fresh opponent in once enthusiastic supporter C4. (Media).
February 7, 2002... Channel 4's just done a handbrake turn on the subject of BBC3. Until last week, we all understood that Channel 4 was in favour of BBC3, which is meant to be the new, improved version of BBC Choice, the BBC's digital channel for "younger adult"...

Letters.
February 7, 2002... I've little faith in Brierley's bad attitude I am a partner in a thriving marketing agency. I am also a practising Christian and while I am not a Bible thumper, I will not deny my faith nor deride another which I may not understand. Sean...

Agency Provocateurs? (Cover Story).
February 7, 2002... This week Britvic Soft Drinks announced its [pounds sterling]10m Tango business has been handed to an agency in its infancy. The move has provoked criticism from sceptics who question whether a new start-up can succeed Lucy Barrett reports on...

The prerogative of the harlot -- and accountant: Apparently, Andersen has little responsibility for the Enron scandal, although it was paid [pounds sterling]18m for passing the power company's accounts. (Business).
February 7, 2002... I cut myself shaving last week when John Ormerod, the UK managing partner of auditors Andersen, turned in a performance of such breathtaking chutzpah on the Today programme that it would have been impossible to parody. Ormerod had already...

Diary.
February 7, 2002... Going down in the Ennals of history Following his impending departure from Lloyds TSB, Ford Ennals has spoken to the Diary about his future career prospects. "I'm in talks about running the world," says Ennals. "I've had a word with Mr...

Few brands can achieve a truly global presence: Many companies talk of their brands being global, yet few actually are. No bad thing, says Alan Mitchell, as it is consumers who really define a brand. (Marketing).
February 7, 2002... In 1996 two US academics by the names of Boze and Patton posed a simple question: how many global brands are there? Their answer was surprising. Defining a brand as "global" if it was sold in 33 countries or more, only a few brands (apart from...

Big Apple tempts nervy shoppers to take a bite: New York lost its pulling power with international and domestic shoppers, so retailers have enlisted celebrities to lure back the locals. (America).
February 7, 2002... New York is supposed to be the city that has always made people want to "be a part of it". People from all walks of life have always gravitated there, seeking fame, fortune or just a good time. The sights, the sounds, the smells, the crowds...