Marketing Week articles from December 2008

Marketing Week archives from December 2008

C4 forced to widen sponsor net for Celebrity Big Brother.
December 4, 2008... Broadcaster seeks 'boring' brands in need of reinvigoration after failing to pull in 'edgy' advertisers Channel 4 is understood to be seeking a "boring" brand to sponsor Celebrity Big Brother, which returns early next year, after...

Unilever launches powerful anti-perspirant Sure variant.(Unilever Group)(Brief article)
December 4, 2008... Unilever is launching a high-performance cream deodorant under its Sure brand to target a new segment called "anxious sweaters". It launches in January and will be backed by a major advertising campaign. The two anti-perspirant deodorant...

PG Tips revives Morcambe and Wise sketch for Christmas ad.(endorsement with Johnny Vegas )(Brief article)
December 4, 2008... Johnny Vegas and his woolly sidekick Monkey will appear in a pastiche of the classic Morecambe and Wise Breakfast Sketch in the latest execution of the PG Tips campaign. It will break at 4pm on Christmas Day. It is understood the ad,...

Toyota and Lexus merger on cards.(Toyota Motor Corp.)(Brief article)
December 4, 2008... Toyota is mooting a restructure of its marketing division as part of wide-ranging review of it business. The company is understood to have put the review of its direct marketing account for Toyota on hold as a result of the changes. It...

New campaign: Sample the drink-drive shame.(United Kingdom. Department for Transport)(Brief article)
December 4, 2008... The Department for Transport is launching a Christmas burst of its Think! Drink Drive campaign. It highlights that drunk drivers are treated just like any other criminal. The campaign, created by Leo Burnett, aims to dramatise the...

ASA orders church to withdraw anti-gay ad.(Advertising Standards Authority )(Brief article)
December 4, 2008... The Advertising Standards Authority has banned a regional press advert from the Sandown Free Presbyterian Church in Belfast for using strong biblical references to campaign against homosexuality. The ad used biblical references such as...

Stuart Smith steps down as Marketing Week editor.(Brief article)
December 4, 2008... Stuart Smith is stepping down as editor of Marketing Week, after 20 years in the role. He will become a consultant editor to the magazine and will take over his new role in February. He will also have a regular column in Marketing Week, and...

Ebay's UK marketer to lead its Euro team.(promotion of Torsten Schuppe)(Brief article)
December 4, 2008... Ebay has promoted UK marketing director Torsten Schuppe to the role of chief European marketer. The move is part of a restructure of its marketing operations that will also see the division moved to Switzerland. The auction site has...

Abbey director expands role after B&B and A&L buy-out.(Abbey National PLC's Keith Moor)(Bradford and Bingley PLC)(Alliance and Leicester PLC)(Brief article)
December 4, 2008... Abbey brand and communications director Keith Moor has taken on a wider UK group remit following its acquisition of struggling rivals Bradford & Bingley and Alliance & Leicester. Moor will handle marketing across all three brands,...

IN BRIEF: HSBC cutting jobs.(HSBC Holdings PLC)(Brief article)
December 4, 2008... HSBC is cutting 500 jobs across the UK, following a global review of the business. It comes after the banking group announced in September that it was cutting 1,100 jobs worldwide. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Tesco results.(Brief article)
December 4, 2008... Tesco has reported its slowest sales growth in almost 15 years, rising just 2% in the three months to November 22. The supermarket chain has attributed the slowdown to increased demand for its discounted lines. Copyright: Centaur...

IN BRIEF: Zavvi.co.uk forced to suspend sales.(distribution partner Entertainment UK's bankruptcy)(Brief article)
December 4, 2008... Zavvi.co.uk has been forced to suspend sales after its distribution partner Entertainment UK went into administration last week. The Woolworths-owned distribution company was the fulfilment partner for CDs, DVDs and games for Entertainment UK....

IN BRIEF: Ford chief exec vows to take pay cut.(Ford Motor Co's Alan Mulally)(Brief article)
December 4, 2008... Ford chief executive, Alan Mulally, who earns $2m (#1.34m) a year, has vowed to work for an annual salary of $1 if the struggling car company is forced to take government money as part of a $25bn (#16.76bn) bail- out of the US car industry....

IN BRIEF: BA considering merger with Qantas.(Brief article)
December 4, 2008... British Airways is considering a merger with Australian airline Qantas. The merger would see the creation of a dual-listed company, so that it would be listed in London and Australia. BA is already in merger talks with Spanish carrier...

UK Sport cash boost fails to please critics.(Brief article)
December 4, 2008... The Government has been accused of failing to keep its promise to British sport, by leaving it #50m short of funding for elite athletes in the build-up to London 2012. On Tuesday (December 2), the Department of Culture, Media and Sport...

Analysis: GM's troubles signal end of the road for Saab.(General Motors Corp.)(Saab Automobile AB)
December 4, 2008... Following speculation that troubled US carmaker General Motors is poised to axe its Saab marque in a bid to cut costs, it emerged this week that GM had approached the Swedish government for financial help to prop up the Saab brand. GM is...

Hastings Direct brings in head of marketing.(Mathew Shepherd)(Brief article)
December 4, 2008... Hastings Direct, the Insurance Australia Group-owned brand, has appointed British Gas marketer Mathew Shepherd as trading director to head the group's sales and marketing function. It comes as Hastings Direct halts a review of its #8m media...

Virgin Atlantic set to ramp up anti-BA/AA campaign.(Virgin Atlantic Airways Ltd.)(Qantas Airways Ltd.)(Brief article)
December 4, 2008... Virgin Atlantic is planning to ramp up its campaign against British Airways in the wake of reports that it is in talks with Australian rival Qantas Airlines about a potential merger. Virgin accuses BA of trying to create a monster monopoly...

Analysis: Will sale of Cobra Beer enable it achieve worldwide growth?
December 4, 2008... Indian entrepreneur Lord Bilimoria's decision to sell Cobra Beer after 18 years could be viewed as the peer admitting defeat. Despite successfully securing deals with the majority of Indian restaurants in the UK, the company has never...

US clothing brand Original Penguin seeks a UK marketer.(Perry Ellis International Inc.)(Brief article)
December 4, 2008... Original Penguin, the US luxury clothing brand, is seeking its first UK marketing director ahead of its plans to expand across Europe. The premium brand is seeking a London-based marketer to oversee its UK and European marketing plans and...

Craik Jones parts company with Unilever after merger.
December 4, 2008... Craik Jones Watson Mitchell Voelkel is parting company with Unilever just months after it was merged into sister Omnicom agency, Proximity. The move has been triggered by a conflict with existing Proximity clients Procter & Gamble and Mars....

Mother wins Schweppes Abbey Well water brand re-launch account.(Coca-Cola Holdings (U.K.) Ltd.)(Brief article)
December 4, 2008... Coca-Cola has appointed Mother to handle the re-launch of its newly acquired water brand, Abbey Well. The brand will be brought under the Schweppes umbrella. It is unclear if the agency pitched for the business. It already handles the...

Psychologies hunts agency for revamp.(Hachette Filipacchi U.K. is in search of advertising agency)(Brief article)
December 4, 2008... Hachette Filipacchi UK, the magazine publisher, is seeking an advertising agency to reposition its women's title Psychologies three years after its launch in the UK. The new agency will be charged with the title's multi million-pound...

TfL seeks agency to create sponsorship opportunities.(Transport for London)(Brief article)
December 4, 2008... Transport for London (TfL) is seeking an agency to find sponsorship opportunities for the body. It is inviting agencies to pitch through a tender process. TfL is keen to explore "unusual opportunities" for sponsorship in a bid to maximise...

IN BRIEF: Cheil Worldwide plans to buy 49% stake.(Beattie McGuinness Bungay)(Brief article)
December 4, 2008... Cheil Worldwide has confirmed plans to buy a 49% stake in Beattie McGuinness Bungay. The move will see BMB develop a micro-network including a New York office that will launch next year. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Global Radio ad account.(Beattie McGuinness Bungay )(Brief article)
December 4, 2008... Beattie McGuinness Bungay has been appointed by Global Radio to handle the #1m advertising for the national roll-out of its Heart brand. The radio group is rebranding nine of its local stations as Heart from January 5. Copyright:...

IN BRIEF: GM ad business out to tender.(Brief article)
December 4, 2008... General Motors has put the pan-European advertising business for the launch of its new Astra model out to tender. Its roster agencies have been invited to pitch, including Delaney Lund Knox Warren which handles the advertising work for the...

IN BRIEF: Energy Savings Trust ad account.(Mother Ltd.)(Brief article)
December 4, 2008... Mother has been appointed by the Energy Savings Trust to handle its advertising after pitching against DDB and Miles Calcraft Briginshaw Duffy, in a review handled by COI. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Carphone Warehouse DM account.(Brief article)
December 4, 2008... Lida and Table 19 have been appointed by Carphone Warehouse to handle its DM account. They won the business following a pitch against Meteorite and incumbents Kitcatt Nohr Alexander Shaw and WDMP. Copyright: Centaur Communications Ltd. and...

IN BRIEF: John Lewis ad account.(Brief article)
December 4, 2008... John Lewis is understood to be talking to Bartle Bogle Hegarty, Adam & Eve, McCann Erickson, Wieden & Kennedy and incumbent Lowe for its #20m advertising account. The review is being overseen by the AAR. Copyright: Centaur Communications...

IN BRIEF: Santander shortlist.(Brief article)
December 4, 2008... Arena BLM, Universal McCann and Carat, the incumbent, remain on the shortlist for the #32m consolidated Santander media business. Starcom was dropped from the list and OMD pulled out. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Yahoo! signs deal with Virgin Mobile.(Virgin Mobile Telecoms Ltd.)(Brief article)
December 4, 2008... Yahoo! has signed a deal with Virgin Mobile to become the default search engine for the mobile operator's UK customers. Yahoo! says the deals gives it an 80% share of the UK mobile search audience following similar deals with Orange, O2, 3...

IN BRIEF: Associated Newspapers to be restructuring sales division.(Associated Newspapers Holdings PLC)(Brief article)
December 4, 2008... Associated Newspapers is understood to be further restructuring its sales division, to set up a standalone unit for the London Evening Standard. It will be headed by ad director, Simon Davies. Copyright: Centaur Communications Ltd. and...

IN BRIEF: BSkyB appealing again tribunal ruling.(British Sky Broadcasting Group PLC's investment in ITV PLC)(Brief article)
December 4, 2008... BSkyB is appealing against the Competition Appeal Tribunal's ruling that its stake in ITV must be cut from 17.9% to below 10%. Sky bought the stake in 2006 for #940m to block a move by Virgin Media for the broadcaster. Copyright:...

IN BRIEF: Absolute Radio to merge digital and on-air sales teams.(Brief article)
December 4, 2008... Absolute Radio is to merge its digital and on-air sales teams from next Monday (December 8). The merger will create two new group head roles to manage the teams. A separate team will continue to sell sponsorship. Copyright: Centaur...

IN BRIEF: McCormick and Company media account.(contract with Starcom MediaVest Group)(Brief article)
December 4, 2008... Starcom MediaVest has won the #7.5m media account for McCormick and Company following a pitch against the incumbent Carat. The account covers planning and buying for all brands including Schwartz herbs and spices and new range Thai Kitchen. ...

Bowley named as Digital Cinema Media director.(Martin Bowley)(Brief article)
December 4, 2008... Martin Bowley, the former Carlton Sales chief executive, has been appointed as managing director of sales house Digital Cinema Media. Bowley will take over the newly created role on February 1 and will work alongside acting chief executive...

ITV starts post-CRR TV trading push.(Brief article)
December 4, 2008... ITV has launched its most bullish and ambitious round of TV trading since the introduction of the contracts rights renewal, telling agencies it is looking to retain up to 140% of CRR. The CRR mechanism was introduced to allow the merger of...

Trinity Communications wins LA Fitness planning account.(LA Fitness International)(Brief article)
December 4, 2008... Trinity Communications has won the media planning account for health club chain, LA Fitness, from Manning Gottlieb OMD. It follows a pitch against a number of undisclosed agencies. Trinity will now lead the buying account but will work...

Swarovski picks ZenithOptimedia for Euro account.(Swarovski Crystal America Ltd.)(Brief article)
December 4, 2008... Swarovski, the crystal brand, has appointed ZenithOptimedia to handle its pan-European media planning and buying account. The appointment will not include the UK. It is thought to have appointed Team UK Media to handle the #3m UK...

Swansea City FC restructures sponsorship to increase ROI.(Football Club's contract with Getmemedia.com )(return on investment)(Brief article)
December 4, 2008... Swansea City Football Club has restructured its sponsorship model in a bid to offer brands a better return on investment. It has appointed Getmemedia.com to support the move. The new model includes offering its shirt sponsorship to a...

Analysis: Aegis chief's exit leaves questions unanswered.(Aegis Group PLC's Robert Lerwill )
December 4, 2008... The abrupt departure of Aegis chief executive Robert Lerwill last Thursday has left many lingering and unanswered questions hanging over the marketing services company. Aegis has, so far, made no further statement on the timing of...

Our love affair with the BBC is in danger of turning sour.(British Broadcasting Corp.)
December 4, 2008... The BBC faces a struggle to justify its value if it uses the public purse to produce content available in the commercial market On the high street, Woolworths collapsed. A retail giant of the old world that struggled to come to terms with...

Retail marketers have third string.
December 4, 2008... Know shopper from consumer or customer I remember the first time people around me mentioned "shopper marketing". Twenty years in the industry and suddenly here was this white-hot new discipline that had seemingly passed me by. Now, of...

SPONSORSHIP: Association on trial.
December 4, 2008... As some of the most recognisable partnerships in the sponsorship market come to an end, the budget constraints brought on by the financial crisis appear to be having an effect on brand endorsement deals. Is it time for sponsorship to face...

PROCTER & GAMBLE: Cutting out the middle men.
December 4, 2008... Is Procter & Gamble's purchase of a 1% stake in Ocado a way for the household goods giant to glean insight into online shopping habits or a first step to launching its own etailing website? Direct selling could be the logical next step,...

ADIDAS: More than a sporting chance.
December 4, 2008... Adidas is launching its biggest global brand campaign to mark its 60th anniversary. But will the lavish marketing event help it break Nike's dominance in the US? asks Archana Venkatraman At a time when few companies are in the party mood,...

PREMIUM BRANDS: They're worth it, but are you?
December 4, 2008... Premium brands are facing an uncertain future. To prove their worth to consumers, they should follow the steps taken by their luxury cousins, says Melanie Skotadis The economic storm battering banks, governments and entire countries...

MARKETERS' OUTLOOK: Tactical changes for recession.
December 4, 2008... While most marketers anticipate budget cuts and changes to how spend will be allocated, the majority regard a recession a time for brands to shine, and marketers to prove the worth of their strategies Credit crunch anxiety is making UK...

LUXURY BRANDS: In the lap of luxury.
December 4, 2008... The hoops that luxury brands must jump through to coax consumption are rising ever higher. Alicia Clegg discovers how to encourage purchasing without appearing pushy or desperate As an IT worker in London's West End, Sophie Brown has a...

LUXURY BRANDS: CASE STUDY: HOTEL CHOCOLAT.(Brief article)
December 4, 2008... As a manufacturer and retailer of luxury chocolate, Hotel Chocolat needs to draw the public to its brand and encourage existing customers to make regular purchases. Ten years ago, it created the Tasting Club, a mail-order club that it promotes...

LUXURY BRANDS: CASE STUDY: GREY GOOSE VODKA.(advertising campaign by 23red)(Brief article)
December 4, 2008... Putting samples into commuters' hands at a railway terminus is a quick way to expose lots of people to your brand. But presenting a product out of context does nothing to make it more desirable, says Adam Wylie, managing partner at brand...

Let us spray! Heston fills Little Chef with sweet smell of, er, chippy.(Fat Duck's Heston Blumenthal )
December 4, 2008... Heston Blumenthal of Fat Duck fame is weaving his magic at the motorway restaurant chain more associated with Michelin maps than Michelin stars Every age has its heroes. For the Elizabethans it was the buccaneering seafarers Drake and...

Lowe London scoops #100m lifeline from Unilever's Knorr.(Knorr Food Products Company Ltd.)(Brief article)
December 11, 2008... Year ends on a positive note for beleaguered Lowe, which previously lost #4m Innocent and Stella brief Ailing Lowe London has picked up the #100m global advertising business for Unilever-owned Knorr. The move is a lifeline for the...

Chrysler to cut #100m from global ad spend.(Brief article)
December 11, 2008... US carmaker Chrysler is planning to slash its global advertising spend next year, even if it receives a bail-out loan from the US government. It is the last of the "Detroit Three" to admit it is reducing spend. Sources at the carmaker,...

Cadbury restores Caramel bar as a standalone brand.(Brief article)
December 11, 2008... Cadbury's Caramel is being relaunched as a standalone brand - a complete U-turn on the company's master branding strategy. It follows the successful relaunch of Wispa. The Caramel bar will be reintroduced early next year and will return...

NatWest retail chief in Tesco bank move.(Tesco Personal Finance Ltd. has appointed Paulette Rowe )(Brief article)
December 11, 2008... Tesco Personal Finance, the supermarket's banking arm, has poached Paulette Rowe from beleaguered RBS Group to head its marketing operations. The move comes ahead of an expansion planned for next year. She joins Tesco Personal Finance as...

New campaign: Macleans focuses on emotions.(Macleans Complete Care's contract with M and C Saatchi London)(Brief article)
December 11, 2008... Macleans, the GlaxoSmithKline-owned oral hygiene brand, claims it is challenging the "conventions" of toothpaste advertising with a #5m campaign evoking an emotional, romantic theme rather than a scientific approach. The campaign,...

Watchdog considers #1m coke campaign.(United Kingdom. Home Office)(Advertising Standards Authority )(Brief article)
December 11, 2008... The Home Office's #1m anti-cocaine ad, which features a coke-smuggling dog with its stomach cut open, has received 23 complaints for being "offensive and disturbing". The Advertising Standards Authority says it is assessing complaints...

ASA rejects criticism of Barnardo's child abuse ad.(Advertising Standards Authority)(Brief article)
December 11, 2008... Children's charity Barnardo's has escaped censorship from the advertising watchdog over its latest TV ad, which shows the life of an abused young girl. The Advertising Standards Authority has not upheld 477 complaints that the ad, made...

Gap marketing chief quits amid job cuts.(Clare Dobbie )(Brief article)
December 11, 2008... Gap vice-president of marketing for Europe Clare Dobbie has left the company after three years. It is not known if she has a job to go to. A Gap spokeswoman says Dobbie has left for personal reasons. The spokeswoman would not confirm if...

HSBC develops a range of first-time-buyer mortgages.(HSBC Bank PLC)(Brief article)
December 11, 2008... HSBC is understood to be developing a range of "innovative", first-time- buyer mortgages that will launch next year. The financial services company aims to cash in on the sector as it seeks to increase its mortgage book. The move appears...

IN BRIEF: David Ross quits.(Carphone Warehouse Group PLC)(Brief article)
December 11, 2008... Carphone Warehouse co-founder David Ross has quit as chairman of National Express and as a London 2012 adviser to Mayor of London Boris Johnson, as allegations over share dealing grew. Ross quit as deputy chairman of Carphone Warehouse on...

IN BRIEF: Prospective chief exec of Yahoo!(Arun Sarin)(Brief article)
December 11, 2008... Vodafone group former chief executive Arun Sarin has been identified as a prospective chief executive of Yahoo! The internet company has been recruiting since co-founder and chief executive Jerry Yang announced last month that he would step...

IN BRIEF: Robertson's to be sidelined.(Premier Foods)(Brief article)
December 11, 2008... Robertson's, the once iconic conserve brand known for its controversial "Golly" logo, is being sidelined by owner Premier Foods. The food giant is planning to focus on sister brand Hartley's. The Robertson's range will be reduced to...

IN BRIEF: Survey reveals retails sales fall again.(Brief article)
December 11, 2008... A British Retail Consortium-KPMG retail survey has revealed that total UK retail sales have fallen in consecutive months for the first time in 13 years. Sales in November were down 0.4% from a year earlier. It followed a 0.1% decline in...

IN BRIEF: Shrinking global economy.(World Bank)(Brief article)
December 11, 2008... The World Bank is warning politicians to prepare themselves for next year when it is predicting that the global economy could shrink for the first time since WWII in 1945. Copyright: Centaur Communications Ltd. and licensors

Fujitsu unveils Lifebook4life green scheme for consumers.(Fujitsu Siemens Computers)(Brief article)
December 11, 2008... Fujitsu Siemens Computers is targeting consumers with its new green scheme, Lifebook4Life. It will allow users to exchange their laptops after three years for free. Customers who buy new Lifebook laptops will be able to swap them for a...

Electrolux ploughs TV and outdoor spend into digital.(Brief article)
December 11, 2008... Electrolux, the Swedish domestic electronics company, is reducing its television and outdoor spend by 30% next year, and is investing more in digital, customer relationship management and experiential activity. The shift away from...

Analysis: Desperate discounting could lead to long-term brand damage.
December 11, 2008... In yet another "unprecedented" facet of the worldwide economic gloom, three-quarters of UK retailers are already heavily discounting their stock, as they bid to keep consumers spending, even as wallets are shrinking. Yet experts suggest...

Anheuser-Busch InBev reveals corporate identity.(merger of Anheuser-Busch Companies Inc. and InBev UK Ltd.)(Brief article)
December 11, 2008... Anheuser-Busch InBev (AB InBev), the recently merged brewing company, has launched a new corporate identity. It comes as the world's largest brewer rolls out its new name globally. The rebrand, which has been developed by brand...

Analysis: Sure hopes invention inspires value with anti-perspirant.(Unilever Group)
December 11, 2008... Unilever's upcoming launch of a high-performance, powerful deodorant product under its Sure brand is an example of how manufacturers are forced to seek evermore inventive ways to add value in a mature, competitive market. Sure Maximum...

RBS restructures top marketing roles in brand-led strategy return.
December 11, 2008... RBS Insurance has restructured its senior marketing team, reverting to a brand-led structure just two years after axing it in favour of group roles. The changes will see Mike Tildesley, currently acquisitions and retention marketing...

IN BRIEF: Philips review below-the-line agency rosters.(Brief article)
December 11, 2008... Philips is reviewing its below-the-line agency rosters with the aim of consolidating them. Its experiential, design and exhibitions agencies include Iris, WDMP, RPM, Because and Red Design. Copyright: Centaur Communications Ltd. and...

IN BRIEF: Advertising markets to decline next year.(Brief article)
December 11, 2008... GroupM and ZenithOptimedia are forecasting the global advertising market to decline next year. The two groups have revised forecasts downwards for 2009, suggesting the market will drop by 0.2%. Copyright: Centaur Communications Ltd. and...

IN BRIEF: Honda appoint Wieden & Kennedy.(Honda Motor Europe Ltd.)(Wieden and Kennedy London)(Brief article)
December 11, 2008... Wieden & Kennedy has been appointed by Honda to develop a #100m environment-focused advertising strategy next year. The agency, which is already the car manufacturer's lead agency, won the business after a five-way pitch against undisclosed...

IN BRIEF: IPA appointment.(Institute of Practitioners in Advertising has appointed Rory Sutherland )(Brief article)
December 11, 2008... The Institute of Practitioners in Advertising has appointed Ogilvy Group vice-chairman Rory Sutherland as its president. He succeeds M&C Saatchi chief executive Moray MacLennan. It is the first time the IPA has appointed a creative director...

IN BRIEF: Female Viagra to be launched.(contract with DLKW Dialogue)(Brief article)
December 11, 2008... DLKW has won the advertising business to launch a new female Viagra called Flibanserin in the UK. Its sister agency PAN will handle the trade side of the business. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Hewlett-Packard call for review ad business.(Brief article)
December 11, 2008... Hewlett-Packard has called a pan-European review of its #30m advertising business for its consumer products division, currently held by McCann Erickson. The agency is expected to pitch against HP roster networks BBDO and Publicis Groupe. ...

Pizza Hut in agency talks about delivery sub-brand.(Pizza Hut (U.K.) Ltd.)(Brief article)
December 11, 2008... Yum! Brands, the owner of Pizza Hut, is talking to its roster agencies about a new pizza delivery concept that is being trialled in the UK and Ireland. The fast food company is talking to it roster agencies about developing a strategy...

Britvic gives Tradewind digital task.(Britvic Soft Drinks Ltd. )(Brief article)
December 11, 2008... Britvic has appointed Tradewind to handle its digital strategy. It is part of the soft drinks company's push to bolster its digital activity. The agency won the business following an informal pitch process against a number of undisclosed...

Chemistry gains Kraft coffee maker account.(Chemistry Communications Group PLC's contract with Kraft Foods Inc.)(Brief article)
December 11, 2008... Chemistry Communications has been appointed to handle the pan-European customer relationship management account for Kraft's gourmet coffee maker, Tassimo. The agency won the business following a pitch against the incumbent, Wunderman, and...

Start wins global campaign pitch for Dubai Trade Centre.(Start Creative)(Brief article)
December 11, 2008... The Dubai government has appointed Start Creative to handle a global campaign to promote the #1.1bn Dubai World Trade Centre. The agency won the business following a pitch against ten undisclosed agencies. It replaces incumbent Saatchi &...

EasyJet signs up as Capital FM breakfast show partner.(Capital FM Network)(Brief article)
December 11, 2008... 95.8 Capital FM, the Global Radio-owned London station, has signed easyJet.com as the sponsor of its breakfast show. The deal will run for eight weeks from the start of next year. It will include sponsorship credits on show, which is...