Marketing Week articles from August 2006

Marketing Week archives from August 2006

'Don't fall into Bulldog trap' analysts warn CW's Dunstone.(Carphone Warehouse Group PLC)(Brief article)
August 3, 2006... Carphone Warehouse risks seriously damaging its brand if it doesn't cut waiting times for people signing up to its "free" broadband offer, according to two leading analysts. The company has been overwhelmed by massive demand for the Talk...

Coke moots Dasani brand revival for UK water launch.
August 3, 2006... Coca-Cola is considering resurrecting Dasani as the brand name for a new bottled water, which is expected to hit the UK market in January. Insiders claim that fresh life will be breathed into Dasani, which flopped following its launch in...

Nestle unveils #5m relaunch to boost sales of flagging Kit Kat.(product introduction of Kit Kat)(Brief article)
August 3, 2006... Nestle Rowntree is gearing up for a #5m relaunch of its flagship Kit Kat range in an attempt to boost sales of the flagging brand. It is due in the third quarter of the year. The company plans to overhaul the portfolio, which also...

New campaign: International Red Cross.(rules for ill treatment of prisoners)(Brief article)
August 3, 2006... The International Committee of the Red Cross is rolling out a global advertising campaign focusing on the ill treatment of prisoners. The campaign, which has been created by Vallance Carruthers Coleman Priest, aims to encourage people to...

Cadbury launches low-cal bars under Highlights brand.(product introduction of Cadbury)(Brief article)
August 3, 2006... Cadbury is boosting its presence in the better-for-you confectionery market with the launch of a new range of low-sugar bars. The Cadbury Highlights range is due to be launched next month. The launch comes as the confectionery giant...

Ex-Ford executive to be chairman of Russian-owned vanmaker LDV.(new appointment of Martin Leach )(Brief article)
August 3, 2006... Former Ford of Europe president Martin Leach has joined troubled commercial vehicle company LDV as chairman, following its acquisition by Russian oligarch Oleg Deripaska. Deripaska, who is reported to be Russia's youngest billionaire at...

Bendicks to launch first chocolate bar in #2m push.
August 3, 2006... Luxury confectionery brand Bendicks is launching its first chocolate bar and will support the new product with a #2m advertising campaign. Bendicks Chocolate Bars will be available in milk and dark chocolate, and are in a 125g bar...

Sky Bet marketing chief in sudden exit.(Simon Miller id leave from British Sky Broadcasting Group PLC. Sky Bet)(Brief article)
August 3, 2006... Sky Bet marketing director Simon Miller is to leave the BSkyB-owned betting and gaming business after two years at the helm. The satellite broadcaster has confirmed Miller's departure, saying he is leaving immediately to "pursue other...

The Carbon Trust moots kite mark to aid efficiency.(Brief article)
August 3, 2006... The Carbon Trust is considering rolling out a "kite mark" of carbon efficiency that could be used by both companies and products. The mark would aim to give environmentally minded consumers confidence when using products and services. ...

IN BRIEF: Early Learning Centre profits.(sales and earnings of the company)(Brief article)
August 3, 2006... The Early Learning Centre, the educational toy chain, has almost trebled its profits. Annual pre-tax profits rose from #3.5m to #9.9m, while turnover increased to #178m, up from #174m. The 200-strong chain is part of Chelsea Stores Holdings....

IN BRIEF: Wal-Mart pulls out of Germany.(acquisitions)(Brief article)
August 3, 2006... Wal-Mart, the US group that owns Asda, has pulled out of Germany, where it is selling 85 hypermarkets to local chain Metro. Wal-Mart recently withdrew from South Korea but is reportedly close to making its first acquisition in Australia. ...

IN BRIEF: Currys to sell domestic solar-power panels.(Currys Group PLC)(Brief article)
August 3, 2006... Currys has become the first major UK retail chain to sell domestic solar-power panels. The company says the average three-bedroom household could expect to pay around #9,000 to buy and install panels but energy bills should be reduced by 50%....

IN BRIEF: BMW investing in Cowley plant.(investments of BMW)(Brief article)
August 3, 2006... BMW is investing #100m in its Cowley plant in Oxford to boost production of the Mini to 230,000 a year. The German car group is about to launch a new Mini to replace the current model, which went on sale in 2001. Copyright: Centaur...

IN BRIEF: Asda expanding George Cosmetics range.(service enhancement of Cosmetics)(Brief article)
August 3, 2006... Asda is expanding its George Cosmetics range to around 100 outlets. The decision follows a trial last year and the items will be supported with in-store marketing material. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: BT slashes prices.(prices of British Telecommunications PLC)(Brief article)
August 3, 2006... BT has slashed its prices following regulator Ofcom's decision to free the company from regulation after 22 years of price caps. However, some charges will rise with BT reintroducing "per minute" pricing for daytime calls. Copyright:...

PEOPLE: Travis Perkins.(appointments of Linda Doughty )(Brief article)
August 3, 2006... Travis Perkins, the builders' merchants group, has appointed Linda Doughty as marketing director, overseeing all merchants brands. She was previously marketing director at Ultraframe, and worked at ICI for more than 20 years. Copyright:...

PEOPLE: Independent Television (ITV).(new appointments of Clare Salmon )(Brief article)
August 3, 2006... ITV has appointed marketing and commercial strategy director Clare Salmon to be its representative on TV marketing body Thinkbox's board. She replaces managing director of ITV sales Gary Digby. Copyright: Centaur Communications Ltd. and...

PEOPLE: Office of the Independent Adjudicator (CRR).(new appointments of Richard Baker )(Brief article)
August 3, 2006... The Office of the Independent Adjudicator (CRR), a branch of Ofcom, has appointed Richard Baker as deputy to adjudicator Robert Ditcham. Baker was previously head of TV trading at media agency Brand Connection. Copyright: Centaur...

PEOPLE: Honda.(appointment of Bernard Bradley)(Honda Australia Proprietary Ltd)(Brief article)
August 3, 2006... Honda has appointed BMW's general manager of sales Bernard Bradley as head of sales operations for its cars division. Bradley, who has also worked for Volkswagen, Volvo and Vauxhall, will report to general manager of cars Ewan Ramsay. ...

PEOPLE: Pilling,C/Chief executive First Direct.(new appointment of Chris Pilling)(Brief article)
August 3, 2006... First Direct, the HSBC-owned direct bank, has promoted Chris Pilling, the former Asda marketing director, to chief executive from chief operating officer following the departure of Richard Kimber to Australia. Pilling joined First Direct in...

PEOPLE: British Telecommunications (BT).(new appointment of Marc Watson )(Brief article)
August 3, 2006... BT has appointed Marc Watson as commercial director for its next- generation TV service, BT Vision. He will report to BT Television Services chief executive Dan Marks. Copyright: Centaur Communications Ltd. and licensors

McDonald's 'inflatable' ad cleared after park tragedy.(rules for television advertising)(Brief article)
August 3, 2006... McDonald's says it is "monitoring and reviewing" concerns over its "bouncy castle" TV ad after the recent deaths of two women on an inflatable art installation at a park in County Durham. The fast-food chain says it is unaware of any...

118 118 Plots 'information portal' role.(The Number (UK) Ltd)(Brief article)
August 3, 2006... The new marketing director of The Number 118 118, Mark Evans, is planning to transform the brand into a "multi-channel information portal" in a bid to move beyond the directory enquiries market. Evans, who was promoted from his role of...

Rival attack British Gas Fix and Fall claims.(prices and rates of energy)(Brief article)
August 3, 2006... British Gas' latest price-freeze product, Fix and Fall, has come under fire from rival energy company npower. British Gas rolled out the Fix and Fall package this week, following news at the end of July that the Centrica-owned utility...

Warner Bros plans fashion makeover for Tweety Pie.(Warner Bros partnerships)(Brief article)
August 3, 2006... Warner Bros Consumer Products is relaunching Looney Tune's Tweety Pie with the aim of repositioning the character as a fashion icon. The relaunch will include a range of clothing, which will be rolled out in the UK and the US over the...

First Great Western picks former Nectar marketer for interim stint.(appointment of Richard Campbell)(Brief article)
August 3, 2006... Richard Campbell, former marketing director at loyalty scheme Nectar, has joined rail operator First Great Western as interim marketing director. Campbell, who left his role as marketing director at Nectar parent group Loyalty Management...

Analysis: The Force fizzles out at Hasbro.(Hasbro Inc)
August 3, 2006... Hasbro, the global toy company, announced last week that poor sales of Star Wars products had held back revenues, largely due to the fact that the past 12 months was a "non-movie year". In the second quarter of 2006, the company shipped just...

Hasbro bolsters brand with new toy and 'Pony' revamp.(My Little Pony)(TJ Bearytales)(Brief article)
August 3, 2006... Toy manufacturer Hasbro is planning a significant revamp of its iconic My Little Pony brand and launching a major new brand, TJ Bearytales. The company is planning to put significant marketing investment behind TJ Bearytales, an...

Analysis: How Tony the Tiger got caught in the rumour mill.(reports of rumours)(marketing of Procter and Gamble Co.)
August 3, 2006... Playground gossip and university rumours have forced cereal giant Kellogg to issue a statement denying that the teenage star of its current UK Frosties campaign is dead. In the ad, the boy leaps from his bed singing a refrain which includes the...

Pantene to challenge giants in coloured haircare market.(advertising campaigns)(Brief article)
August 3, 2006... Procter and Gamble (P&G) is taking on rivals L'Oreal and Unilever with the launch of its Pantene Pro-V brand in the colour-specific haircare market. The new shampoo and conditioner range, Pantene Pro-V Colour Expression, launches this week....

EHS Brann and WWAV to share #30m Barclays direct business.(contracts of barclays)(Brief article)
August 3, 2006... Barclays has split its #30m direct marketing account between incumbent EHS Brann and WWAV Rapp Collins. The bank has also appointed Vital and Fox Murphy to what it describes as a "support roster". Barclays brought to an end months of...

Italian food firm hunts shop for UK brand task.(Pastificio Rana to boost its brand awareness )(Brief article)
August 3, 2006... Italian food manufacturer Pastificio Rana is seeking an advertising agency to boost its brand awareness in the UK with a multi-million pound campaign. It is understood the company has already drawn up a shortlist of agencies to pitch for...

DDB London scoops #7m Budweiser Ireland account.
August 3, 2006... Anheuser-Busch is understood to have appointed DDB London to its E10m (#6.8m) advertising account for Budweiser Ireland. It is not clear if the agency pitched for the business or if incumbent Irish International.BBDO was involved. The...

IN BRIEF: M and C Saatchi.(service introduction of television advertising)(Brief article)
August 3, 2006... M&C Saatchi has developed a TV ad called "Flying Fish" for Kingsmill's new brand Head Start with Omega 3. The campaign, which breaks this week, is intended to inform parents that they will no longer need to "smuggle goodness" into their...

IN BRIEF: Advertising push for Orange.(Mother has created for advertising campaigns)(Brief article)
August 3, 2006... Mother has created a #5m advertising push for Orange featuring 40 of the mobile operator's customers. The TV, outdoor and print campaign breaks this week. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Karmarama order.(awards)(Brief article)
August 3, 2006... Karmarama has won the through-the-line account for The History Channel following a three-way pitch. The agency, which beat Isobel and Kitcatt Nohr Alexander Shaw, will also handle advertising for The Biography and Crime and Investigation...

IN BRIEF: Campaign for Scottish Widows.(service introduction of advertising campaign)(Brief article)
August 3, 2006... Leo Burnett has created a #10m advertising campaign for Scottish Widows to run from October. The work is the first under marketing director Mike Hoban, who joined from Barclaycard in October last year. Copyright: Centaur Communications...

IN BRIEF: DWP splits benefit fraud business accounts.(Department for Work and Pensions)(Brief article)
August 3, 2006... The Department for Work and Pensions (DWP) has split its benefit fraud business between Cheetham Bell JWT and Vallance Carruthers Coleman Priest following a pitch overseen by COI Communications. Incumbent Leo Burnett has been dropped. ...

Geronimo beats three to win #6m Direct Line brief.(management of Direct Line )(Brief article)
August 3, 2006... Direct Line has handed its #6m direct marketing account to Geronimo following a review of the business. The agency, which previously worked with the Royal Bank of Scotland (RBS) brand on a project basis, pitched against Craik Jones Watson...

Propaganda wins #2m Car People.(marketing agreements between Propaganda and The Car People)(Brief article)
August 3, 2006... Propaganda, the Leeds-based integrated agency, has won the #2m advertising account for new- and used-car supermarket The Car People. The agency previously worked with the company on a series of projects, and has been handed the account on...

141 Worldwide European boss leaves to set up new venture.(Richard Church is leaving the WPP)(Brief article)
August 3, 2006... Richard Church, the European chief of 141 Worldwide, is leaving the WPP- owned agency and is understood to be planning a new venture. Church - a founder of the Dialogue Marketing Group, which, along with 141, is aligned to the Ogilvy Group...

Leith London rebrands as Farm after merger.
August 3, 2006... The Leith London name will be dropped in favour of Farm Communications following the merger of the two agencies. The change is expected to take place when the agencies move into the same building later this year. The rebrand marks the...

Butcher's Pet Care appoints WCFA to #2m ad account.(Butcher's Pet Care contracts)(Brief article)
August 3, 2006... Butcher's Pet Care has handed its #2m advertising business to integrated agency WFCA after a four-way pitch against undisclosed agencies. It is the brand's third review in two years. The Kent-based agency will now develop TV campaigns for...

Analysis: Is BBH suffering from too much of a good thing?(Bartle Bogle Hegarty)
August 3, 2006... Bartle Bogle Hegarty's announcement last week that it is resigning its European portion of the #50m Sony Ericsson mobile phone account has focused attention on the rapid pace of change at an agency seeking to cope with the many new accounts...

IN BRIEF: Ofcom proposal.(Office of Communications (United Kingdom))(Brief article)
August 3, 2006... Ofcom has proposed charging the main terrestrial broadcasters millions of pounds in new fees from 2014 to encourage more efficient use of their spectrum. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Media Planning Group appointment.(appointment of Alfonso Rodes )(Brief article)
August 3, 2006... Media Planning Group, the global Havas-owned media group, has appointed Alfonso Rodes as worldwide chief executive. He was previously chief corporate development officer of MPG and chief executive of MPG Spain. His brother, Fernando Rodes,...

IN BRIEF: Broadband companies advertising.(top ten broadband companies)(Brief article)
August 3, 2006... Thomson Intermedia says the top ten broadband companies bought #4.7m of press and online advertising in the week following BSkyB's announcement of its broadband packages compared to #1.11m the same week the year before. Copyright:...

IN BRIEF: Reebok signs up Scarlett Johansson.(Reebok contracts)(Brief article)
August 3, 2006... Reebok has signed up actress Scarlett Johansson to front its ad campaigns in a multi-million pound deal. She will also design a retro range to be called Scarlett 'Hearts' Rbk. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: #1m partnership deal.(Peroni Nastro Azzurro contracts)(Brief article)
August 3, 2006... SABMiller-owned brand, Peroni Nastro Azzurro, has signed a #1m partnership deal with the international Swan 45 Class yachting fleet securing itself a place as the fleet's exclusive sponsor at this week's Skandia Cowes regatta. Copyright:...

IN BRIEF: AOL test-launch.(service introduction of online video service )(Brief article)
August 3, 2006... AOL is to test-launch its online video service in the US. The online video site has more than 45 channels and an improved search engine will let users buy or watch thousands of TV shows from any channel, search for videos across the Web and...

MediaCom scoops unified Pru Group's #20m media.(Prudential Group acquisitions)(Brief article)
August 3, 2006... By Catherine Turner Prudential Group has consolidated its #20m UK media planning and buying accounts into MediaCom following a four-way pitch. MediaCom won the business, which includes planning and buying for the main Prudential...

ITV to lose extra #70m say analysts.(financial report)(Financial report)(Brief article)
August 3, 2006... ITV stands to lose a further #70m of advertising revenue from its flagship ITV1 channel this year, on top of the #140m already forecast, according to analysts. Experts at Credit Suisse and Oriel Securities believe ITV1's woes are set to...

Ile-de-France seeks UK media agency to promote region.(Ile-de-France Regional Tourism Committee contracts)(Brief article)
August 3, 2006... The Ile-de-France Regional Tourism Committee is seeking a media buying and planning agency to handle its #1m account. The organisation is asking agencies to develop a strategy to persuade more UK holidaymakers to visit in the region,...

Marketing chief joins NI prior to freesheet launch.(appointments of Nicole Refson )(Brief article)
August 3, 2006... News International Free Newspapers (NIFN) has appointed Nicole Refson as its first marketing chief. She joins the publishing group from Harrods. Refson, who joined this week as marketing manager, will work with general manager Ian Clark...

GCap boosts CRM strategy with key Xfm appointment.(customer relationship management)(appointmnet of Verity Crush )(Brief article)
August 3, 2006... Xfm, the GCap Media-owned alternative music brand, has appointed Verity Crush to head its first customer relationship management (CRM) programme. Crush, who joins from Draft London, is the first dedicated person to be appointed to the...

Analysis: Why search marketing is such a big deal.
August 3, 2006... Engine Group, the umbrella group for agencies such as WCRS and digital shop Meme, has spread its wings further by buying a majority stake in search engine marketing firm Eyefall (MW last week). There has been plenty of recent speculation...

EDF extends rugby sponsorship with new RFU and Premier deal.
August 3, 2006... EDF Energy is boosting its commitment to UK sport with a three-year sponsorship deal with the Rugby Football Union (RFU) and club management body Premier Rugby. The sponsorship also sees the company strike a blow against rival energy...

Choice FM tries new logo for 'urban feel'.(Choice FM has revamped its logo and brand identity )(Brief article)
August 3, 2006... Choice FM has revamped its logo and brand identity to give it a younger, fresher feel. It will be unveiled at the Notting Hill Carnival at the end of this month. The new look, which has been designed by creative agency Love, aims to...

BSkyB targets rivals with broadband online gaming.(acquisitions and service introduction of online gaming service )(Brief article)
August 3, 2006... BSkyB is gearing up to take on AOL and Yahoo! with the launch of an online gaming service through its new broadband offering. It will be launched later this year. The subscription service, which will target children and existing gamers,...

Barb's quarter of a century of watching us watching TV.(MTV Networks Inc celebrates its 25th birthday)
August 3, 2006... As Top of the Pops bows out and ITV's ratings slump, MTV celebrates its 25th birthday, as does the body that chronicles our viewing habits CNN may have persuaded business people, politicians, journalists and other hotel dwellers to turn...

LETTER: Reading between the lines of ABC/NRS poll.(Letter to the editor)
August 3, 2006... Torin Douglas (MW July 27) reports criticism of the National Readership Survey (NRS), at least partly, based on the fact that when "readership goes down and circulation is going up" there are "howls of complaint". This interpretation of...

LETTER: Carat can be found in the neutral zone.(Letter to the editor)
August 3, 2006... John Billett raises an interesting point about media neutrality (MW July 20). However, as the largest media agency that isn't part of a creative network, Carat actually has no vested interest in supporting the "old" model of advertising. Aegis'...

LETTER: Am I bothered I got it wrong? Well, yes I am.(Letter to the editor)
August 3, 2006... My letter last week misattributed a quote to that Oscar Wilde of modern manners Vicky Pollard. As everyone knows, the owner of the "Am I bothered?" catchphrase is the brilliant Catherine Tate. Schoolboy error. More tellingly, father of...

LETTER: We're just green with envy over Irish Farrell.(Letter to the editor)
August 3, 2006... Colin Farrell was born in Casteknock, Dublin, so what makes him a "British" actor? The fact that he is a successful Hollywood actor or the fact that he drink mojitos rather than stout? Marketing Week might need to speak to some consultants...

VIEWPOINT: History lessons from 25 years watching TV.(market shares)
August 3, 2006... History is not an especially popular subject in marketing circles. But the 25th birthdays of MTV and BARB - both fall this week, and are not unconnected - touch on the future, as well as the past. In 1981 there was no multichannel...

FREE BROADBAND: Battle of the broadbands.(Carphone Warehouse contracts)
August 3, 2006... Carphone Warehouse boss Charles Dunstone seemingly hit upon a winning idea with his 'free' broadband offer. But he has acquired a host of fiercely competitive rivals offering similar deals, and supply problems caused by huge demand could end...

TANGO: Tango'd by a lack of cash?
August 3, 2006... Last week's delisting of most of the Tango range by Somerfield could soon be followed by similar moves from other supermarkets, and has led to the 'realignment' of the brand around Tango Clear. Will this new strategy succeed without major...

Discovering that science can never provide all the answers.
August 3, 2006... There is no simple equation to 'prove' effectiveness - marketers must accept the impossibility of measuring the 'unmeasurable' consumer The trouble is, marketing is a lot more complicated than many people (especially consultants selling...

INSIGHT - HEALTH AND BEAUTY: Beauty and the multiples beast.(market research)
August 3, 2006... With price and convenience on their side, major supermarkets are quickly catching up with chemist chains like Boots as the preferred purchase point for beauty products, but choice is a sticking point News that Boots and Sainsbury's have...

INSIGHT - HEALTH AND BEAUTY: Supermarkets services.
August 3, 2006... Supermarkets are encroaching not just in health and beauty, but in many other areas too. Who would have thought, ten years ago, that George at Asda would be a major clothing destination, up there with Next and Marks & Spencer? Supermarkets...

THE NUMBER 118 118: More than just a number.(market share)
August 3, 2006... After taking the directory enquiries market by storm, The Number 118 118 is plotting to become a wider information portal. By Ian McCawley The Number 118 118's decision to hand its marketing duties to innovation director Mark Evans (MW...

THE NUMBER 118 118: Company History.(growth of Oftel ltd)(Company overview)(Brief article)
August 3, 2006... September 2001 Oftel opens the UK directory enquiries market to competition, phasing out 192 and introducing six-digit services beginning 118 December 2002 US parent company InfoNXX officially launches The Number 118 118 in the UK ...

LOYALTY SCHEMES: Why BMW is way off-track.(Loyalty programs (Marketing))
August 3, 2006... Jaguar's high-performance XKR, revealed at the London Motor Show, was described as "the ultimate expression of Jaguar design and engineering". The car maker wows consumers with style, but it also hits the mark with its customer service...

SEARCH MARKETING: Searching for answers.(analysis of search engines)
August 3, 2006... Search marketing is a vital part of any online ad campaign and, as search engines develop ratings based on quality and relevance, marketers must develop strategies to reflect that. By Martin Croft Marketers spent #1.3bn on online...

PROMOTIONS AND INCENTIVES: The balls to be...not that different.
August 3, 2006... Though men are more at home with their 'feminine side', football, beer and babes are still fail-safe ways to grab their attention in promotions - albeit with a humourous or ironic twist. By Martin Croft Men are beginning to be something...

Time waits for no torch bearer in Lord Coe's Olympic frenzy.
August 3, 2006... The athletes will all be sitting in the stands and a dangerous epidemic of speculation fever will be sweeping the globe. Let the games begin... It was the opinion of the late John Junor, beneath whose cold, watery eye pretension...

Tesco poised to take crown as UK's biggest non-food retailer.
August 10, 2006... Tesco is set to overtake Argos and Homebase owner ARG as the UK's number one non-food retailer and will take #1 in every #28 spent in the sector by the end of the year. The prediction comes in a report from retail analyst Verdict...

Jaguar moots end of X-Type as Ford hoists 'for sale' sign.(Brief article)
August 10, 2006... Jaguar has given the clearest indication yet that it will abandon its foray into the mass market with the much-criticised X-Type. The company's director of corporate and governmental affairs Don Hume admits: "A smaller, more focused...

Retailers attack Coca-Cola over confused UK strategy.(Brief article)
August 10, 2006... Retailers have attacked Coca-Cola UK for its "confused and unsustainable" strategy, which has caused the soft drinks giant to lose its focus in the UK. Insiders at Coca-Cola and retailers have also hit out at the company for taking...

New Campaigns: OxiClean Miracle Foam.(Acdoco)(The Spirit of)(Brief article)
August 10, 2006... Household product company Acdoco is launching its first TV campaign to support OxiClean Miracle Foam. The campaign, which was created by Leeds-based agency The Spirit of, aims to raise awareness of the brand and distinguish if from other...

Kehoe is frontrunner for top marketing role at Yell.(Catherine Kehoe)(Brief article)
August 10, 2006... Yell is tipped to appoint head of marketing strategy and communications Catherine Kehoe as its marketing chief following the sudden exit of Ann Francke. Insiders say Kehoe, who is currently overseeing the directories publisher's #20m...

Apple clears the way to launch iPod spin-off 'Dopod' in Europe.(Apple Computer Inc.)(Brief article)
August 10, 2006... Apple could be readying the launch of a new version of the iPod in Europe, after applying to trademark the name Dopod across the EU. The application covers a wide range of possible uses for the device, including internet access or using it...

Vodafone appoints global brand chief.(David Erixon)(Brief article)
August 10, 2006... Vodafone has appointed David Erixon as its global brand chief to replace Neil Simpson, who left the telecoms giant earlier this year. Simpson, who was the mobile giant's global brand marketing director, left in June as part of the...

Nissan seeks global marketing boss.(Steven Wilhite leaves Nissan Motor Company Ltd. )(Brief article)
August 10, 2006... Nissan's global marketing chief Steve Wilhite has left to join Hyundai Motor America as chief operating officer. Wilhite, who was at Nissan for five years, starts at Hyundai next week where he will take responsibility for sales and...