Marketing Week articles from August 2005

Marketing Week archives from August 2005

Former EMAP boss to head South Wales FM radio bid.(Tim Schoonmaker for Swansea FM)(Brief Article)
August 4, 2005... Former EMAP radio chief Tim Schoonmaker is expected to re-emerge in the radio industry this week, as submissions are revealed for the Swansea FM licence. The ex-EMAP Performance chief executive is thought to be leading the bid for a...

Pressure group lays into ASA and Ofcom.(Baby Milk Action, Advertising Standards Authority and Office of Communications (United Kingdom))(Brief Article)
August 4, 2005... Ofcom is embroiled in a row with Baby Milk Action (BMA), after the lobby group threatened to take the regulator to court over its persistent rejection of complaints about advertising for infant formula. BMA says that it is particularly...

Coca-Cola attacks Red Bull hold on energy drink market with Sprite3G.(Brief Article)
August 4, 2005... Coca-Cola GB is planning a new energy drink, called Sprite3G, to rival market leader Red Bull in the youth market. The variant of Sprite, which will be carbonated, will include glucose, caffeine and guarana. The launch is likely to be...

New Campaigns: Lufthansa.(Deutsche Lufthansa AG's promotional campaign for 2006 World Cup)(Brief Article)
August 4, 2005... Germany's national airline, Lufthansa, is repainting 30 of its planes' nose-cones with football designs, to celebrate the 2006 World Cup. The aircraft will keep the new look until the end of the tournament next summer. The first plane...

Nanjing seeks marketer to relaunch MG marque.(Nanjing Automobile Group Company Ltd.)(Brief Article)
August 4, 2005... Nanjing Automobile, the new owner of MG Rover, is believed to have started looking for a top marketer as it prepares to restart production of MG sports cars in the UK. The Chinese state-owned car maker is thought to have shortlisted two...

Apple plans to open second London store at Brent Cross.(Brief Article)
August 4, 2005... Apple Computer is to open its second branded bricks-and-mortar store in London, as its sales focus shifts to a retail-led environment. The store, at Brent Cross shopping centre in North-west London, will bring the number of Apple retail...

Wanadoo and BT clash over internet deals.(internet advertising, British Telecommunications PLC)(Brief Article)
August 4, 2005... Wanadoo has hit back at BT after the telecoms giant ran a series of ads in the national press attacking one of its customer offers. France Telecom's internet arm, which is to be rebranded as Orange, took out a full-page ad in The Sunday...

Quick-serve meals boss to steer Heinz marketing.(Paul Kaye appointed at H.J. Heinz Co.)(Brief Article)
August 4, 2005... HJ Heinz has appointed Paul Kaye as its top marketer in the wake of the advertising budget freeze (MW July 21) and the departure of brand vice- president Scott Garrett. Kaye, vice-president of quick-serve meals at Heinz, has been handed...

Fiat appoints marketing director.(Fiat Auto (U.K.) Ltd appointments)(Brief Article)
August 4, 2005... Fiat Auto has appointed Steve Norman as marketing director for the Fiat brand. He replaces Massimo Farao, who moves to a role in Fiat Auto's product portfolio management department. Norman, who was previously managing director of Fiat...

IN BRIEF: Red Letter Days rescued from adminsitration.(Brief Article)
August 4, 2005... Red Letter Days, the company owned by TV businesswoman Rachel Elnaugh, has been rescued from administration by one of her co-stars, on the show Dragons' Den, Peter Jones. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Carphone Warehouse planning new mobile service.(Brief Article)
August 4, 2005... Carphone Warehouse is planning a new mobile service to sit alongside its TalkTalk fixed-line offering. The retailer already has a mobile brand called Fresh. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Ryanair profits.(Ryanair Holdings PLC)(Brief Article)
August 4, 2005... Ryanair reported record first-quarter profits of E64.4m (#44.3m) in the three months to June this year, despite a 112 per cent increase in fuel costs. Passenger numbers were also up 30 per cent to 8.5 million. Copyright: Centaur...

IN BRIEF: Church tipped to sign deal with La Senza.(Charlotte Church)(Brief Article)
August 4, 2005... Teenage singer Charlotte Church has reportedly turned down an offer to become the 'face' of Wonderbra and appear in its advertising. Instead she is tipped to sign a deal with lingerie brand La Senza. Copyright: Centaur Communications...

IN BRIEF: Currys axes Linda Barker.(Currys Group PLC)(Brief Article)
August 4, 2005... Currys has axed the face of its advertising, Linda Barker, after two years. The retail chain intends to focus on its positioning as a specialist electrical retailer. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: BAT to increase marketing spend.(British-American Tobacco Company Ltd)(Brief Article)
August 4, 2005... British American Tobacco is planning to significantly increase its marketing spend despite a ban on traditional tobacco advertising and pressure from anti-smoking groups, as reported in the national press. Copyright: Centaur Communications...

IN BRIEF: Ipsei drink launch.(Coca-Cola Great Britain's new drink)(Brief Article)
August 4, 2005... Coca-Cola is to launch its Ipsei drink in the UK, despite reports that it has run into trouble with Pepsi. The rival company claims the brand is a play on its name, as reported in the national press. Copyright: Centaur Communications Ltd....

IN BRIEF: Tequila-Manchester appointment.(Brief Article)
August 4, 2005... Tequila/Manchester has appointed Fergus McCallum as chief executive to replace Grant Mercer. He joins from Euro RSCG KLP, where he was a partner. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: FA Premier League marketing chief leaving.(World Snooker appointments)(Brief Article)
August 4, 2005... FA Premier League marketing chief Nicky Fuller is leaving to join World Snooker as commercial director. Fuller has been head of commercial relations at the Premier League for four years. Copyright: Centaur Communications Ltd. and...

IN BRIEF: Argo Holidays appointment.(Brief Article)
August 4, 2005... Argo Holidays has picked Kathryn Beadle as marketing and sales director. Argo specialises in the Greek and Cypriot holiday market, and owns long-haul brand Jetlife. Beadle was previously sales and marketing director at Virgin Holidays. ...

IN BRIEF: Oakley appointment.(Brief Article)
August 4, 2005... Oakley, the fashion sunglasses brand, has appointed Alistair Franks as UK director of marketing. Franks, a consultant with Oakley since 2001, previously held senior positions at Eastpak and Panasonic. Copyright: Centaur Communications...

IN BRIEF: Nokia to step down.(appointments)(Olli- Pekka Kallasvuo to replace Jorma Ollila)(Brief Article)
August 4, 2005... Nokia chief executive Jorma Ollila is to step down next year after 14 years in charge of the Finnish company. Ollila will be replaced by Olli- Pekka Kallasvuo, head of the mobile phone arm. Copyright: Centaur Communications Ltd. and...

IN BRIEF: Mercedes-Benz USA vice-president thought to be leaving.(Brief Article)
August 4, 2005... Mercedes-Benz USA vice-president of marketing Michelle Cervantez is thought to be the latest senior executive to be leaving the company. News of her departure follows DaimlerChrysler chief executive Jurgen Schrempp's announcement that he is to...

VisitLondon plays the 'open as usual' card.(advertising campaign)(Brief Article)
August 4, 2005... VisitLondon, the tourist body, is running an "open as usual" consumer campaign in an effort to combat the impact of the bomb attacks of July 7 and 21. It will also launch a campaign in late August targeted at people living in London and the...

Diageo follows rival into a flavoured rum revival.(product introduction)(Brief Article)
August 4, 2005... Diageo has launched a coconut-flavoured liqueur called Parrot Bay in an attempt to pull consumers into the flavoured alcoholic beverages (FABs) market. Parrot Bay - made from a blend of Caribbean rum, spirit and coconut flavours - has an...

Country Life gets a full #6m revamp.(butter)(Brief Article)
August 4, 2005... Dairy Crest is pouring #6m into the relaunch of Country Life Spreadable butter. It starts the revamp next week with a #3m television ad campaign created by Grey London. Dairy Crest, which bought the Country Life brand late last year,...

ASA probes Lynx 'mud wrestling' ad.(Advertising Standards Authority)(Brief Article)
August 4, 2005... Unilever's Lynx advertising campaign featuring women stripping off and mud wrestling is attracting complaints over the ads' sexual content. The Bartle Bogle Hegarty (BBH)-created television and cinema ad has so far attracted 11...

Analysis: Camelot's #1.5bn Olympic gamble.(Camelot Group PLC)
August 4, 2005... Athletes may not have begun training for the 2012 Olympics yet, but for National Lottery operator Camelot the race is already on. It has to take at least #2.65bn in additional sales over the next seven years - the equivalent of #7.2m a week,...

Indesit UK appoints sales chief.(Indesit Company UK appointments)(Brief Article)
August 4, 2005... Indesit Company UK has poached John Morrissey as commercial director, from rival Hoover Candy Group. He replaces Charlie Jones at the white-goods manufacturer, which until January this year was known as Merloni Elettrodomestici. Its...

Rubicon launches 'low-GI' range.(low glycaemic index )(Brief Article)
August 4, 2005... Exotic fruit-juice producer Rubicon is launching a range of juice drinks with a low glycaemic index (GI), to appeal to diet-conscious consumers. Low-GI foods avoid "spikes" in blood sugar levels, instead releasing energy slowly. The...

Which? poll condemns Mercedes as 'unreliable'.(Mercedes-Benz (U.K.) Ltd., surveys)(Brief Article)
August 4, 2005... Mercedes-Benz's faltering reputation has been dealt a new blow with the news that its cars are some of the least reliable on the road, according to a survey conducted by consumer group Which?. Rated as "excellent" for reliability three...

Analysis: P&G reads the riot act over client conflict.(Procter and Gamble Ltd.)
August 4, 2005... As the world's largest advertiser, Procter & Gamble's (P&G) relationship with its agencies is a litmus test for the industry. And when the household goods giant, which spends an estimated #5.5bn on advertising and marketing, starts to feel...

Euro RSCG wins #4m RNID task.(Euro RSCG London)(Royal National Institute for the Deaf )(Brief Article)
August 4, 2005... The Royal National Institute for the Deaf (RNID) has appointed Euro RSCG London to handle its #4m UK advertising account as it plans a major campaign for later in the year. Euro RSCG London won the account earlier this week after pitching...

MediaCom scoops Standard Life account.(Brief Article)
August 4, 2005... MediaCom has won the media buying account for the one-off Standard Life demutualisation brief. The business is thought to be worth several million pounds. The agency has won the corporate project for Standard Life following a competitive...

New Campaigns: Scrumpy Jack launches 'countryside' campaign.(Brief Article)
August 4, 2005... Premium cider brand Scrumpy Jack is urging drinkers to "Bring the Country Back" in a press, radio and outdoor campaign in London and the South-east. The campaign, created by Leo Burnett, invites consumers to apply by text message to...

Dig For Fire drops First Direct to take on CFS brief.(Co-operative Financial Services)(Brief Article)
August 4, 2005... Sheffield-based agency Dig For Fire has given notice to HSBC-owned bank First Direct so that it can take up the multi-million pound Co- operative Financial Services (CFS) account. The communications agency handles First Direct's current...

IN BRIEF: Strategic partnerships for Thomson.(Thomson Travel Group)(Brief Article)
August 4, 2005... Thomson, the travel operator, has appointed the direct arm of Vallance Carruthers Coleman Priest to create strategic partnerships for the brand. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Credit Suisse reviewing corporate brand advertising account.(Credit Suisse Group)(Brief Article)
August 4, 2005... Credit Suisse Group is reviewing its $100m (#56m) corporate brand advertising account. The shortlist includes incumbent Euro RSCG London, Lowe Switzerland, McCann Erickson Frankfurt, Ogilvy & Mather and Strawberry Frog Amsterdam. ...

IN BRIEF: mOne retains Abbey account.(Abbey National PLC)(Brief Article)
August 4, 2005... MindShare division mOne has retained Abbey's #8m digital media and search activity account. The agency pitched against Starcom Digital and Carat Digital. The business also covers Abbey's online banking arm Cahoot. Copyright: Centaur...

IN BRIEF: Shortlist for Argos's pitch.(DDB London)(advertising agencies list for the diversified companies advertising)(Brief Article)
August 4, 2005... Clemmow Hornby Inge, DDB London and WCRS have been shortlisted for the second round of Argos's #35m advertising pitch, along with incumbent Euro RSCG. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: PHD Compass awarded account for Butlins.(Brief Article)
August 4, 2005... PHD Compass has been awarded the #3.5m planning and buying account for Butlins. The incumbent on the account, Mediaedge:CIA, did not repitch. PHD will work with creative agency Mustoes and direct marketing agency CMW. Copyright: Centaur...

IN BRIEF: Bank of America shortlist.(Interpublic Group to defend its business)(Brief Article)
August 4, 2005... Interpublic Group is having to defend its $600m (#340m) Bank of America advertising business, after the company shortlisted WPP and Omnicom to pitch for the brief. This follows reports that Bruce Nelson, the IPG executive vice-president who...

Carat loses #3m Jacob's media account to Starcom.(Jacob's Bakery)(Brief Article)
August 4, 2005... Carat has lost the #3.4m media planning and buying activity for United Biscuits-owned Jacob's Bakery. UB has given the business to Starcom, which handles the media planning and buying for UB. UB called a review of the account (MW December...

Boots appoints BBC Broadcast for Christmas interactive TV campaign.(Brief Article)
August 4, 2005... Boots is to sell Christmas gifts through its first interactive television advertising campaign, to break later this year. The move is one of a number of interactive options being considered for the Christmas campaign. Boots' advertising...

Princes relaunches Crisp 'n Dry cooking oil.(Princes Foods)(Brief Article)
August 4, 2005... Princes Foods is to bring cooking oil Crisp 'n Dry back to UK television screens as it prepares to relaunch the brand and revive its once-iconic status. Princes has not appointed an agency to work on the advertising, but will initially...

Health and Safety hunts DM agency.(direct marketing)(Brief Article)
August 4, 2005... The Health and Safety Executive (HSE) is in talks with several direct marketing agencies about a project to reduce the number of injuries in the workplace. It is understood that COI Communications has issued the brief and will hold...

MediaCom wins #1m C&W Bulldog account.(Cable & Wireless-owned Bulldog Communications)(Brief Article)
August 4, 2005... Bulldog Communications, the Cable & Wireless-owned broadband company, has appointed MediaCom to handle its #1m media planning and buying account. MediaCom pitched against two other agencies, including incumbent Mediaedge:CIA, to win the...

Analysis: The real Havas test starts here for Jones.(David Jones of Euro RSCG Worldwide)
August 4, 2005... David Jones, the new chief executive of Havas-owned Euro RSCG Worldwide, has travelled a long way from his British roots. Often referred to as the "rightful" head-in-waiting for Euro RSCG Worldwide, the 37-year-old has spent the past few years...

IN BRIEF: Bags for Charity sandwich bags.(Sundae on the Common promotion to restore London's Clapham Common)(Brief Article)
August 4, 2005... Bags for Charity has produced a series of sandwich bags advertising Ben & Jerry's 'Sundae on the Common' festival. Proceeds will go towards restoring the bandstand on London's Clapham Common. Copyright: Centaur Communications Ltd. and...

IN BRIEF: Aqueduct appointed.(English Heritage contract with advertising agency Aqueduct )(Brief Article)
August 4, 2005... English Heritage has appointed design and advertising agency Aqueduct to produce guidelines governing the use of the charity's corporate identity. Aqueduct was appointed after a pitch overseen by Creativebrief. Copyright: Centaur...

IN BRIEF: Five is axing Family Affairs.(FiveTV)(Brief Article)
August 4, 2005... Five is axing its soap opera Family Affairs. The final episode of the soap will be broadcast at the end of the year. The show's budget will be redirected to fund prime-time drama and scripted comedy shows. Copyright: Centaur...

IN BRIEF: Viacom Outdoor guilty of racketeering violations.(Brief Article)
August 4, 2005... Viacom Outdoor has been ordered to pay nearly $14m (#8m) to three small billboard operators in Kansas, US, after being found guilty of racketeering violations in a federal court. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: BAA calls review of advertising concession.(Brief Article)
August 4, 2005... BAA, the airport operator, has called a review of the advertising concession for its seven UK airports. The account, worth #500m over ten years from April 2007, is held by JC Decaux and covers Gatwick and Heathrow. Copyright: Centaur...

IN BRIEF: Post Office deal.(Post Office to promote its travel sciences through Sky Travel)(Brief Article)
August 4, 2005... The Post Office has signed a 12-month deal worth about #1m to sponsor television channel Sky Travel in order to raise awareness of its travel services. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Reebok to fund extreme makeover show.(Brief Article)
August 4, 2005... Reebok is to fund a Channel 4 youth-oriented 'extreme makeover' show using its Rbk branding. It is in discussions with the broadcaster and branded content agencies. Copyright: Centaur Communications Ltd. and licensors

Asda hands #12m brief to Leeds-based Brilliant.(contracts)(Brief Article)
August 4, 2005... Asda has appointed Leeds-based media agency Brilliant Media to handle its regional and local media buying and planning business, in place of Carat. The business is understood to be worth #12m. Historically, Asda has spent about #5m on...

Culshaw and Brydon star in BBC2 idents.(Jon Culshaw)(Rob Brydon)(Brief Article)
August 4, 2005... Jon Culshaw is to play Sir Alan Sugar and Morgan Freeman, and Rob Brydon is to appear as himself, in the new idents for BBC2 comedy. The "2" figure has already appeared as a dog in two sketches - one featuring the cast of Absolute Power...

Happy mag hits trouble.(product introduction)(Northern & Shell)(Brief Article)
August 4, 2005... Northern & Shell's Happy magazine has hit trouble four months after its launch. The glossy women's monthly, which focuses on shopping, is to merge its August and September editions. A spokesman for Happy calls the move "a logical...

New product launch: Prudential Magazine.(product introduction by Publicis Blueprint )(Brief Article)
August 4, 2005... Contract publisher Publicis Blueprint has unveiled a new magazine from the Prudential to be delivered to 4 million customers three times a year. Three versions of Prudential Magazine - each with its own content - are being produced for...

Carat pips IPA to the post with media metrics.(Carat Insight to launch planning system, IPA Touchpoints)(Brief Article)
August 4, 2005... Carat claims to be stealing a march on IPA Touchpoints by launching its own planning system that provides common measurement data across all media, ahead of the industry-backed initiative. Carat Insight has spent the past 18 months...

LG Mobile in Fulham FC partnership.(Fulham Football Club)(Brief Article)
August 4, 2005... LG Mobile has signed up as the first official partner of Fulham Football Club in a two-year deal worth close to #1m. LG becomes the official mobile handset partner of the club and parent LG Electronics the official consumer electronics...

Analysis: First steps towards major change at Clear Channel UK.(appointments)
August 4, 2005... Wholesale change appears to be afoot at Clear Channel UK, which is restructuring its sales department to make it easier to sell cross- format campaigns. The move has been spearheaded by Julie France, former head of Adshel, who was...

Ousted Whelan returns to sales role after 'clash' at the Telegraph.(appointment of Andy Whelan at Press Holdings)
August 4, 2005... Andy Whelan, who left his role as group sales director at the Telegraph Group two weeks ago, has returned to Press Holdings, which publishes Telegraph papers, to work across several titles. As group ad development director, Whelan will be...

Handbag.com announces record readership figures.(Brief Article)
August 4, 2005... The Barclay brothers, owners of Press Holdings, took over women's lifestyle website Handbag.com in March. Prior to the acquisition, the website, set up in 1999, was a joint venture between the Telegraph Group and Boots. The Telegraph's share...

Clear Channel merges sales across formats.(Brief Article)
August 4, 2005... Outdoor media owner Clear Channel is to merge its Adshel and billboards sales teams in an attempt to capitalise on a growing trend towards cross-format campaigns. The two teams will be restructured into four groups: three covering...

EMAP invests heavily in Magic awareness drive.(Magic Radio International Inc.)(Brief Article)
August 4, 2005... Magic, the EMAP-owned radio brand, is ramping up its investment in marketing and programming in a major assault aimed at increasing its share of audience and awareness of the brand among non-listeners. The move comes just weeks after...

Mobile coupon company rolls out to high streets.(Wireless Brand Channel)(Brief Article)
August 4, 2005... Wireless Brand Channel, the mobile coupon agency headed by former Diageo executive Andrew Wood, has announced plans to roll out its Redeemit mobile redemption system to 350 high street and shopping centre locations throughout the London area....

Stella Artois 'sell your soul' online game lures 600,000 but no winner.
August 4, 2005... Stella Artois' online game featuring a fictitious law firm, Sable & Shuck, which offered to buy players' souls on behalf of the devil (MW December 2, 2004) has come to an end - with none of the 50,000 people who registered to play winning...

Sports channel broadcaster plans major e-push.(Setanta Sports)(Brief Article)
August 4, 2005... Setanta Sports, the Irish-owned cable and digital sports television broadcaster, has invested in a major online push to boost take-up of its pay-per-view channels. The company - which operates seven digital pay-per-view channels in the UK...

IN BRIEF: Deadline for Interactive Marketing and Advertising Awards.
August 4, 2005... The deadline for the second Interactive Marketing and Advertising Awards, organised by Marketing Week and sister title New Media Age, has been extended to August 10. Entry details can be found at nma.co.uk/imaawards05. The IMAA scheme showcases...

IN BRIEF: WAP portal.(service introduction by Hellomagazine.com)(Brief Article)
August 4, 2005... Hellomagazine.com, the celebrity news site, is adding a WAP portal that will send users eight stories and photos to their mobile phone. The stories are updated daily, Monday to Friday. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Online Dating Survey.(surveys)(Brief Article)
August 4, 2005... Nielsen/NetRatings' new Online Dating Survey reveals one in three people would look online to meet a potential partner, making it the third-most popular method for finding a date, behind being introduced by friends and going down to a pub or...

IN BRIEF: Music download service.(service introduction)(Brief Article)
August 4, 2005... Virgin has announced that its music download service, to be called Virgin Digital, will launch on September 2. Developed in conjunction with Virgin Megastores, Virgin Digital offers both a 'pay as you go' service and a monthly subscription...

Letter: Clients need information, not more opinions.(Letter to the Editor)
August 4, 2005... I read with interest the analysis of agency matchmakers (MW July 21) and though it is flattering to hear that marketers turn to intermediaries when they need to outsource for expertise and skill, I don't believe that "expertise" alone is...

Letter: Nectar figures don't tell the whole story.(Letter to the Editor)
August 4, 2005... Richard Campbell makes an interesting defence of Nectar's success in response to David Miller's criticisms (MW last week). Interesting, but flawed. The figures he presents do nothing to prove that any increase in cross- shopping in the...

Letter: Brands must build a famous reputation.(Letter to the Editor)
August 4, 2005... The story that Heinz has suspended its marketing budgets while it absorbs HP has prompted all sorts of speculation about the end of broadcast media as we know it and evidence of recession (MW last week). And, as reported in Marketing Week's...

Letter: Customer targets are too frequently missed.(Letter to the Editor)
August 4, 2005... How many businesses can say that they know their customers inside out? Very few indeed. The importance of obtaining high-quality demographic information has been a hot marketing topic for years, but businesses are still getting it wrong. The...

Leader: Heekin's talent means the mud doesn't stick.(Jim Heekin)
August 4, 2005... It's a charmed life that Jim Heekin, lately chairman and chief executive of Euro RSCG Worldwide, appears to lead. No sooner has he vacated his hotspot at Havas, than another senior position seems to beckon, namely an invitation to become head...

TOURISM: Wish you were still here.
August 4, 2005... The recent bombings in London and Egypt have added to the list of 'dangerous' holiday spots. For those who rely on tourism, a man-made or natural disaster can be a double blow, as the tourists stay away. But marketers can help bring the...

TELECOMS - DIRECTORY ENQUIRIES: Dial 118 for broken promises.(British Telecommunications PLC's advertising, United Kingdom. National Audit Office's regulations)
August 4, 2005... The public hasn't benefited from the deregulation of the directory enquiries market, according to a National Audit Office report. Most 118 companies have spent millions of pounds on their advertising which, critics claim, is causing prices...

MEDIA: Broadband gives BBC licence to worry about its future fund.
August 4, 2005... Whether people who do not own a television but download programmes off the internet require a TV licence is unclear, but it is an issue that the BBC will have to address sooner rather than later As I reported last week, Ofcom chief...

BENCHMARK - RIBENA: Growing up and out.
August 4, 2005... Ribena says its latest push is just a 'reassurance' exercise, but many see it as a veiled attempt to sidestep children's marketing. By Mark Choueke GlaxoSmithKline's (GSK) decision to reposition its Ribena brand and target young adults,...

Facts and Figures: Ribena.(dietary supplements)(Brief Article)
August 4, 2005... * Ribena was first made in 1937 and took its name from the Latin name of blackcurrant, ribes nigrum. * The government supplied Ribena as a free supplement during the Second World War, because of its vitamin C content. * The brand...

INSIGHT - SUPERMARKETS: Are we inconveniencing you?(market share)
August 4, 2005... When asked what influences where they do their main shop, the majority of supermarket customers cite convenience and location as the most important factors in maintaining the loyalty of shoppers From Tesco to Waitrose, the UK's main...

ADVERTISING: How the high and mighty fail for sheer lack of confidence.
August 4, 2005... The major network agencies are strangely shy about their size, power and global reach. Why should this be so, when they are equipped to deal with any challenge a client is likely to face? asks David Wethey It's not been a good time for...