Marketing Week articles from April 2006

Marketing Week archives from April 2006

Marketing chief at MFI stands down during strategic review.(MFI marketing)(Brief article)
April 6, 2006... MFI marketing chief Paul Jackson has quit the retailer after two years in the top role. He became marketing director (MW November 11, 2004) after beginning work with the retailer on a consultancy basis. The move follows a strategic...

Interim marketing chief leads stringent review at Vodafone.(Brief article)
April 6, 2006... Vodafone is expected to cull a raft of marketing jobs across the world following the departure of marketing chief Peter Bamford. The internal review may also affect its agency roster, according to sources close to the mobile giant. ...

Stelios lambasts Orange over 'spurious' court case.(Orange)(Stelios Haji- oannou filed a case on Orange for its customer services)(Brief article)
April 6, 2006... Stelios Haji-Ioannou has slammed Orange's court case against his easyMobile venture as "spurious" while claiming his service offers consumers a better deal, ahead of a court hearing on November 20. Orange is accusing its rival of...

Product launch: Ribena.(Ribena)(M&C Saatchi London and media.com to design campaign for Ribena new drink)(Brief article)
April 6, 2006... Ribena is to launch a ready-to-drink Blueberry Ribena Really Light, supported by a #1.5m advertising campaign . Targeting young adults, the variety will be available in 500ml bottles from the end of the month. A sampling campaign will bring...

Axe hangs over HP Foods team after Heinz takeover.(Heinz)(Brief article)
April 6, 2006... It is understood that Heinz has started a consultation with the team, which is thought to include up to six members of staff, about their future with the company. No staff are believed to have left so far. Heinz is thought to have...

Pension ad messages 'fail to trigger action'.(Brief article)
April 6, 2006... Financial services providers need to target their marketing messages more effectively, as pensions and personal finance advertising is failing to hit home with 75% of people, according to marketing research consultancy Incite Marketing...

New Campaign: Alfa Romeo Brera.(Alfa Romeo S.p.A.)(Brief article)
April 6, 2006... Alfa Romeo's first TV campaign for its Brera model breaks this week ahead of the car's weekend launch. The ad is Krow's first work for the marque since its appointment to handle the Brera launch earlier this year (MW February 9). The...

Hybrid cars not as green as claimed, says survey.(Brief article)
April 6, 2006... Petrol-electric hybrid vehicles are not as environmentally friendly as they are claimed to be, according to a new survey. The two-year study by CNW Marketing Research has found that when the total cost to the environment is calculated,...

Findus marketing chief steps down.(Sylvia Banbrough left Findus )(Brief article)
April 6, 2006... Findus marketing chief Sylvia Banbrough has left the frozen food company to pursue other interests. The brand's commercial director Vidar Engen has absorbed her responsibilities as head of UK marketing. It is understood that the brand's...

Lloyds TSB merges card and consumer divisions.(Lloyds TSB new head Katrina Cliffe )(Brief article)
April 6, 2006... Lloyds TSB has made more changes to its embattled senior marketing team with head of card programmes Katrina Cliffe taking the new role of consumer banking marketing and communications director. It comes after the bank decided to merge the...

IN BRIEF: Asda taking on Ikea.(London-based supermarket chain Asda is taking on Sweden`s Ikea in a high-stakes )(Brief article)
April 6, 2006... Asda is taking on Ikea as the first UK supermarket to offer flat-pack furniture, under its George Home brand. The first items on sale include a #30 bathroom cabinet. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Sanctuary appointment.(Sanctuary appointment Bob Ayling)(Brief article)
April 6, 2006... Bob Ayling, the former British Airways chief executive, has been appointed chairman of troubled music group Sanctuary. The company, which handles artists such as Iron Maiden recently secured a #110m refinancing package. Copyright: Centaur...

IN BRIEF: So Organic considering taking J Sainsbury to court.(J Sainsbury brand name stolen)(Brief article)
April 6, 2006... So Organic, an independent, Greenwich-based online company specialising in organic products, is considering taking Sainsbury's to court over claims that the retailer has "stolen" its brand name. Copyright: Centaur Communications Ltd. and...

IN BRIEF: Metropolitan Police to investigate ad from thepool.com.(Metropolitan Police to investigation)(thepool.com advertisement banned by the Advertising Standards Authority)(Brief article)
April 6, 2006... Tessa Jowell, the culture minister, has asked the Metropolitan Police to investigate an ad from web betting site thepool.com. The work, which has already been banned by the Advertising Standards Authority, encourages under-18s to gamble, as...

PEOPLE: Incentivated.(Incentivated appointed Robert Thurner)(Brief article)
April 6, 2006... Incentivated, the mobile marketing agency, has picked Robert Thurner, former European, Asia-Pacific and Africa group marketing director for Clear Channel Outdoor, as its commercial director. He is tasked with increasing its UK client base...

PEOPLE: WH Smith.(appointment of Sharon David )(Brief article)
April 6, 2006... WH Smith has appointed Sharon David as marketing director of its travel division, overseeing branches in airports, rail and bus stations, as well as its trial Stationers formats (MW February 2). David was previously water brand controller at...

PEOPLE: Colt Telecom.(appointment of Billy O'Riordan)(Brief article)
April 6, 2006... Colt Telecom has appointed Billy O'Riordan as head of marketing. He joins from Sun Microsystems, where he worked in the field marketing department for Europe, Middle East and Asia, and the Americas. Copyright: Centaur Communications Ltd....

PEOPLE: More Than.(Neil Scaife has left the More Than )(Brief article)
April 6, 2006... More Than marketing communications chief Neil Scaife has left the Royal & SunAlliance-owned insurer without a job to go to. He will be replaced by OneTel head of marketing operations Pete Markey. Copyright: Centaur Communications Ltd. and...

PEOPLE: Campbell's UK.(Tim Perman promoted)(Brief article)
April 6, 2006... Campbell's UK, the food company, has promoted marketing director Tim Perman to managing director for UK & Ireland. Perman takes over the role from Mark Alexander, who becomes president of Campbell's Asia- Pacific. Annie Neil, category...

P&G provokes watchdog ire over Head & Shoulders ad.(Procter & Gamble)(Brief article)
April 6, 2006... Procter & Gamble has been censured by advertising watchdog the Advertising Standards Authority (ASA) for claims it made about the efficacy of its dandruff shampoo Head & Shoulders in a television ad. The claims had been approved by the...

ASA rules Kingsmill ad is misleading.(Advertising Standards Authority )(Brief article)
April 6, 2006... The watchdog has also upheld a complaint against an Allied Bakeries TV campaign for Kingsmill Wholegrain & White bread, showing a group of people in white coats mulling over how to bake a healthy white bread. Rival British Bakeries, which...

Complaints against Virgin Cancer Cover not upheld.(Virgin Cancer Cover)(Brief article)
April 6, 2006... Meanwhile, complaints against a TV ad for Virgin Cancer Cover, in the style of a cartoon, showing a man being interrupted in various situations by a big letter "C", which represents cancer, have not been upheld by the ASA. The campaign...

Tango Clear plans two new flavours.(launch of carbonate drink Tango Clear )(Brief article)
April 6, 2006... Britvic is adding two flavours to its "better-for-you" carbonate drink Tango Clear a year after the launch of original Apple & Watermelon Tango Clear. Tango Clear Orange and Tango Clear Raspberry & White Cranberry - both aimed at...

New Campaign: Tussauds Group.(TBWA/London contract with Tussauds Group )(Brief article)
April 6, 2006... TBWA/London has created a national television campaign for the Tussauds Group to highlight the experience of visiting Warwick Castle. The campaign is aimed at people who enjoy learning about medieval life but are put off by the...

Domino's nets Michael Owen for TV ad drive.(Domino's Pizza agreement with Michael Owen )(Brief article)
April 6, 2006... Domino's Pizza has signed up England striker Michael Owen to star in its television campaign supporting the launch of its Football Fanatic pizza. The ad, which has been created by Team Saatchi, will air in the run-up to and during the...

Soft drinks set to overtake hot beverages.(soft drinks consumption overtake hot drinks)(Brief article)
April 6, 2006... Global consumption of soft drinks is set to overtake that of hot drinks for the first time as a result of the growing popularity of bottled water, fruit and functional drinks, according to industry analysts. Consumption of all drinks...

Analysis: The grass looks greener in the organic aisles.(Wal-Mart new organic supercentre)
April 6, 2006... Wal-Mart's decision to open an organic "supercentre" in the US has been mirrored at its UK subsidiary Asda, which intends to treble its organic range this year. Supermarkets are keen to increase their share of the market, which is no longer...

Nestle to target UK youth market with Caribbean nutritional drink.(Nestle's flavoured milk drink Supligen )(Brief article)
April 6, 2006... Nestle is launching its Caribbean branded flavoured milk drink Supligen in the UK market. The thick, creamy "on the go" milk drink is marketed as a nutritional supplement and is the leading brand in the Caribbean with an 85% market...

ING Direct considers launching in 15 sectors.(ING Direct mortgag)(Brief article)
April 6, 2006... ING Direct has a hit list of 15 further product sectors it is considering, in the wake of the launch of its much-touted mortgage later this year. But marketing director Gina Fusco cautions that the bank is in no rush to launch products....

Analysis: The new age of the train is a fare deal.
April 6, 2006... In a revolution similar to the rise of budget airlines, moves to allow train operators to offer #1 off-peak tickets could usher in a new age of the train, say transport experts. At the very least, the scheme being piloted by South West Trains...

TBWA searches for 'heavyweight' to fill chair for UK group business.(TBWA/London internal promotion)
April 6, 2006... TBWA has been searching for a chairman to head its UK group operations, it has emerged. It is thought that TBWA Europe president Paul Bainsfair is on the look-out for a "heavyweight" candidate, after an eight-month search to fill the post of...

New Look plans cut-price designer fashion ad blitz.(Brief article)
April 6, 2006... New Look is understood to be talking to agencies about its plan to market a cut-price, designer fashion range. The project is believed to be similar to that by rival retailer H&M, which last year introduced a clothing range designed by...

New Campaign: Kinder Happy Hippo Cocoa Cream.(Ferrero UK is launching Happy Hippo Cocoa Cream)(Brief article)
April 6, 2006... Ferrero UK is launching a new television and press campaign, breaking next week, to support its Kinder kids confectionery range and the launch of Happy Hippo Cocoa Cream. The ad, which has been created by WCRS, introduces the new Kinder...

IN BRIEF: Dunnhumby opens first Irish office.(Dunnhumby opening its first Irish office )(Brief article)
April 6, 2006... Dunnhumby, the specialist data company part-owned by Tesco, is opening its first Irish office in Dublin, servicing clients that include Nestle, Unilever and Coca-Cola. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Stephens Francis Whitson appointed.(The O2 appointed Stephens Francis Whitson )(Brief article)
April 6, 2006... Stephens Francis Whitson has been picked to handle direct marketing for The O2, formerly the Millennium Dome. The agency won the brief after a pitch against BLAC and The Communications Agency. Copyright: Centaur Communications Ltd. and...

IN BRIEF: TBWA-London put on alert by Adecco.(Adecco contract and new business)(Brief article)
April 6, 2006... TBWA/London has been put on alert by Adecco, the international recruitment agency, less than four months after it won the #20m European business. The company has confirmed it is considering appointing a global agency. Copyright: Centaur...

IN BRIEF: Heinz reviewing advertising account for Weight Watchers.(Heinz advertising account and poor sales)(Brief article)
April 6, 2006... Heinz is reviewing the #1.5m advertising account for Weight Watchers due to poor sales. It is not clear whether incumbent Leo Burnett is repitching. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Telstra's flotation.(Y&R won advertising business)(Brief article)
April 6, 2006... Y&R in Australia is understood to have won the advertising business for telecoms company Telstra's flotation - likely to be the largest in the world this year. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: Omnicom appointment.(appointment of Chuck Brymer )(Brief article)
April 6, 2006... Omnicom has appointed Interbrand chairman and chief executive Chuck Brymer as president and chief executive of DDB Worldwide, following the death of former president and chief executive Ken Kaess last week. Brymer's role at Interbrand will be...

Omnicom ousts O&M from #60m Motorola business.(Motorola and Omnicom advertisement)(Ogilvy and Mather Worldwide)(Brief article)
April 6, 2006... Motorola has handed Omnicom its $100m (#57m) global advertising business, ending months of speculation about the handset manufacturer's agency arrangements. The news finally ends Ogilvy & Mather Worldwide's five-year hold on the main...

Filofax picks St Luke's for ad push.(personal organisers)(Brief article)
April 6, 2006... Filofax, the iconic personal organiser brand, has appointed St Luke's and communications planning specialist Goodstuff to handle its advertising account. The agencies have been asked to develop a campaign to break later in the year. ...

The Union lands Seychelles rebranding brief.(Seychelles Tourism Board appoints The Union )(Brief article)
April 6, 2006... The Seychelles Tourism Board has appointed The Union to develop a brand identity and marketing plan worth more than #1m for Seychelles tourism. The Seychelles rely on tourism - which contributes more than 40% of its gross domestic...

Pernod Ricard hands The Glenlivet to Ogilvy.(Pernod Ricard appoints Ogilvy Group )(Brief article)
April 6, 2006... Pernod Ricard is tipped to appoint Ogilvy Group to its global advertising roster with a brief for its malt whisky brand The Glenlivet. The final pitch was between Ogilvy and M&C Saatchi. The pitch was handled by Agency Assessments. ...

Ogilvy Group wins #35m pan-European Chiquita brief.(Ogilvy Group UK )(Brief article)
April 6, 2006... Banana producer and distributor Chiquita International Brands has appointed Ogilvy Group UK to handle its estimated E50m (#35m) pan- European advertising business. The group won the business, which will be managed from London, following a...

Analysis: Leo Burnett: One company, two brands?(Arc uk and Triangle)
April 6, 2006... Leo Burnett's decision to merge its below-the-line agencies, Arc and Triangle, (MW last week) gives the group a truly integrated set up not seen anywhere else in London, according to chief executive Bruce Haines. The merged shop, to be...

IN BRIEF: Final shoot-out.(Starcom and Vizeum)(Brief article)
April 6, 2006... Starcom and Vizeum are in a final shoot-out for Revlon's #3m UK media buying and planning account. Incumbent PHD has already withdrawn from the contest. Starcom MediaVest handles the bulk of rival Procter & Gamble's media planning. ...

IN BRIEF: Telegraph Group sales director has role extended.(Ken Breen role)(Brief article)
April 6, 2006... Telegraph Group sales director Ken Breen has had his role extended from overseeing newspaper sales to include online. The move comes as part of a group restructure. Copyright: Centaur Communications Ltd. and licensors

IN BRIEF: EMAP Advertising axes nine senior positions.(Brief article)
April 6, 2006... EMAP Advertising has axed nine senior positions, including that of deputy magazine sales director Jason Trout and magazine trading manager Lisa Frost, as well as seven commercial director posts. Copyright: Centaur Communications Ltd. and...

IN BRIEF: Clear Channel refusing to comment.(Brief article)
April 6, 2006... Clear Channel is refusing to comment on the future of group managing director Julie France, who has been on leave following revelations that she accidentally e-mailed confidential information about volume-rebate deals involving competing...

IN BRIEF: Accused of double dealing.(Mansion)(Brief article)
April 6, 2006... Manchester United has been accused of 'double dealing' by gambling company Mansion after a #70m shirt sponsorship deal fell through. Middle Eastern airlines Etihad and Qatar Airways are understood to be in talks with the club. ...

IN BRIEF: NTL concludes deal to buy Virgin Mobile.(Brief article)
April 6, 2006... NTL has concluded its #962.4m deal to buy Virgin Mobile. The new group will be the first in the UK to provide a four-way offering of cable TV, broadband, fixed-line and mobile phone services. It will roll the products out under the Virgin...

Thinkbox chief executive pledges to 'tell it like it is'.(Thinkbox)(Brief article)
April 6, 2006... Tess Alps, the newly appointed chief executive of television marketing body Thinkbox, has pledged to "tell things as they are", even if it hurts the TV industry. "We have to establish a relationship with advertisers so they know...

Mirror acting head fills Hattam's gap.(appointment of Tim Anderson)(Brief article)
April 6, 2006... Mirror Group Newspapers (MGN) has appointed Tim Anderson as acting head of marketing in an effort to stabilise the marketing team following marketing director Will Hattam's departure earlier this year. But it is not clear whether...

Alpro Soya targets the health-minded with magazine launch.(Brief article)
April 6, 2006... Alpro Soya, the soya products brand, is planning to target health- conscious consumers with the launch of an independent consumer magazine entitled Wellbeing. The magazine, which will be published by Richmond Towers Media, aims to...

Carat scoops #3m Disney Jetix UK media business.(Jetix UK)(children's channel )(Brief article)
April 6, 2006... Carat has scooped the strategy, planning and buying business - believed to be worth #3m - for Disney-owned children's digital television channel Jetix UK. The agency won the business from Manning Gottlieb OMD following a three-way pitch. ...

Eve mag to sponsor top US drama on Five.(Brief article)
April 6, 2006... Women's monthly magazine Eve is to sponsor Five's latest US television drama acquisition, Grey's Anatomy, which launches in the channel's "prestige" 10pm slot tomorrow (Thursday). The sponsorship includes the opening and closing credits,...

Analysis: Hachette-Filipacchi hit by changing trends.
April 6, 2006... Hachette Filipacchi UK (HF-UK) seems to be making a habit of suspending magazines suffering from falling circulations. Following the decision to drop teen title Elle Girl last year, young women's publication B now also faces the axe. ...

Ofcom to review Channel 4 funding position in face of potential deficit.(Office of Communications to investigate Channel 4 Television Co.)
April 6, 2006... Ofcom is to review broadcaster Channel 4's financial position over the next 12 months, taking into account the "changing nature of broadcasting", the media regulator has confirmed. Channel 4 has been battling for a share of Government...

New Campaign: Narnia DVD launch.(Narnia: The Lion, The Witch and The Wardrobe)(Brief article)
April 6, 2006... Buena Vista Home Entertainment is unveiling an Adshel poster campaign featuring "snowflakes" to back the DVD launch of children's film Narnia: The Lion, The Witch and The Wardrobe. Snowdome machines - devised by Clear Channel Create in...

The7stars wins Homeserve #3m planning and buying.(Brief article)
April 6, 2006... The7stars, the start-up planning and buying agency, has won the #3m planning and buying for household repairs service Homeserve. It is understood that the agency picked up the business following a series of meetings with Homeserve marketing...

ONLINE: Demand for online skills pushes old marketing rules to limit.
April 6, 2006... By the second half of 2005, 8.4% of UK advertising outlay was spent online, and most observers believe there is plenty of growth left in the market. As the uptake of broadband continues and people spend more time online, audiences increase...

LETTER: Ads have a duty to entertain and engage us.(Letter to the editor)
April 6, 2006... I was interested to read Sue Farr's piece on the importance of visual communication (MW last week). Her words would certainly strike a chord within the poster industry, where the need for a strong visual identity has always been paramount....

LETTER: Love customers with a 'total' experience.(Letter to the editor)
April 6, 2006... I read with interest your article on experiential marketing (MW last week). While it brought to life some examples of its application by brands, there was a missing point. Forget the textbook definition of EM as just a subset of field...

LETTER: Affiliate casts its web on Europe's ad land.(Letter to the editor)
April 6, 2006... I read with interest the article on Europe online (MW March 2) and I was surprised by the lack of reference to affiliate marketing. The article was supported by commentary from two search marketing companies, and while search continues to...

LETTER: The brand experience method works best.(Letter to the editor)
April 6, 2006... Consumers have a bewildering number of choices and marketers have increasing amounts of information on prospects and customers, as Shane Baylis rightly points out (MW February 16). There are also a myriad of media channels, but the irony is...

LETTER: Top earners trade up when it comes to food.(Letter to the editor)
April 6, 2006... Very few wealthy consumers buy from the best products available in every category. Instead, they trade up and down in the spending categories that are more or less important to them. Of these categories, food is typically the area where...

VIEWPOINT: Underage gambling? Very much a lottery.(regulating gambling)
April 6, 2006... Sometimes you should be careful what you wish for. Andy Lawford, communications director of the hitherto rather obscure football betting site ThePool.com, must have thought he was on to a certain winner with his new ad campaign, which featured...

GAMBLING: Government hedges its bets.(to stop advertising of gambling)
April 6, 2006... Forced into action over Thepool.com's controversial ads, the Government is keen to show it can protect the young from gambling's lure while allowing companies - and particularly the National Lottery, with its Olympics obligations - to...

PERSONAL FINANCE - PENSIONS: Avoiding the black hole.(Brief article)
April 6, 2006... New pension legislation comes into force this week - but as financial watchdogs warn that many young people are neglecting their retirement plans and the economic pressures on them mount, will the new rules be enough to bring them back from...

PERSONAL FINANCE - April 6 A-Day Changes.(new regulations for financial sector)(Brief article)
April 6, 2006... * From Thursday, any can be a member of a company pension scheme and invest money in a personal fund at the same time * It will also be possible to draw a pensions and carry on working * Individuals can invest up to 100% of their...

MEDIA: Ofcom follows the wisdom of solomon in junk food debate.(Office of Communications)
April 6, 2006... By offering options on the issue of TV advertising and childhood obesity, the TV regulator has passed the buck to advertisers and broadcasters Ofcom, admits it has no expertise in whether foods are high in salt, sugar and fat, but it can...

MARKETING: We must reinvent marketing for empowered consumers.
April 6, 2006... In a changing media climate where consumers are ever more demanding, the key to continued success for brands is to meet their information needs The question confronting the advertising and marketing services industry is simple: "What the...

AMERICA: As tastes change, coca-cola's supremacy drip, drip, drips away.(soda sales fall)
April 6, 2006... Sales of soda fell for the first time last year, as the US began to develop a taste for functional and healthier drinks - a challenge for the world's biggest pop brand A high-stakes marketing battle has been fought for many years in the US...

BENCHMARK - AVON: Avon's new calling.(Avon Products Inc. signs Wieden and Kennedy Inc., advertising contract)
April 6, 2006... Cosmetics brand Avon may have a quaint image but it has ambitions to raise its global profile while keeping the human touch. By Barny Stokes Avon's new executive director of marketing for the UK, Andy Watts, (MW last week) is joining the...

BENCHMARK - AVON: Facts and Figures.(Avon Products Inc.)(Brief article)
April 6, 2006... * New York door-to-door salesman David McConnell founded Avon in 1886, initially as the California Perfume Company * McConnell appointed his first general sales agent, Mrs PFE Albee, who established the key Avon sales techniques still...

INSIGHT - CUSTOMER LOYALTY: Build a bond to win devotion.
April 6, 2006... The concept of customer loyalty is far from dead - research suggests it has just been redefined by modern consumers, who yearn for a long-term brand relationship that will develop with their needs Energy providers such as British Gas,...

INSIGHT - CUSTOMER LOYALTY: Emotional connections.(Brief article)
April 6, 2006... Satisfying consumers must be viewed as a logical process, but to reach loyalty, customers must take a leap beyond logic to feel an emotional tie. Companies employ different techniques to establish these emotional connections. Bonding means...

RETAIL: Savvy shoppers are calling the shots in a cost sensitive world.
April 6, 2006... Although high street sales figures may look weak, people are still keen to hit the stores - the retailers' problem is convincing us that they offer value for money when there is so much choice, says Richard Hyman The well chronicled...

DATA MANAGEMENT: It pays to get the right mix.(customer relationship marketing)
April 6, 2006... Successful corporate strategies for customer management and data exploitation are dependent on inter-departmental co-operation, appropriate software and effective quality control. By David Reed Imagine you are standing on the platform at...

LAST WORD: The saloon-bar bores give quangos some sober thought.(Commission for Equality and Human Rights)
April 6, 2006... Without self-righteous bodies like the new Commission for Equality and Human Rights which tell us how to best live our lives, who would keep our spirits up? We of the saloon bar tendency, who are given to interspersing our inpouring of...

ThePool takes Jowell to task on teenage pool betting guidelines.
April 13, 2006... Culture secretary Tessa Jowell is being challenged by controversial online betting site ThePool.com to clarify the Government's position and the law on gambling among 16- and 17-year-olds, and consider a ban on all related marketing to the...

Carphone broadband offer to trigger cut-throat price war.(Carphone Warehouse )(Brief article)
April 13, 2006... Carphone Warehouse's launch of a "free" broadband service will force rivals like BT to retaliate with cut price offers and spark a price war among internet providers, according to industry experts. Despite being labelled a "marketing...

Virgin's Stockwell tipped to oversee NTL rebrand.(Ashley Stockwell appointed)(Brief article)
April 13, 2006... Virgin is expected to parachute in its top brand marketer to oversee the rebranding of cable giant NTL Incorporated's consumer brands. Ashley Stockwell, Virgin's group brand marketing director, has been tipped to join once NTL, which...

New Campaign: Electrolux Insight.(advertising by Lowe Brindfors )(Brief article)
April 13, 2006... Electrolux, the white goods brand, has launched a #5m television and press campaign to support the brand's "Thinking of You" positioning. The campaign, which has been created by Lowe Brindfors in Sweden, will focus on the Insight range,...