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<a href="http://www.accessmylibrary.com/archive/409139-marketing-week.html" title="Articles and back issues from Marketing Week">Articles and back issues from Marketing Week</a>

Marketing Week back issues

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More back issues from Marketing Week: 1 | 2

Recent articles from Marketing Week

LEADER: Marketing week live meets expectations.(Conference news)
July 2, 2009... I am writing this on the run. I'm down at the Grand Hall at Olympia checking out the first day of Marketing Week Live, our event that reflects the integrated nature of modern marketing. (If you still don't know what I'm talking about check out marketingweeklive.co.uk). When I arrived...

GOVERNMENT: Healthy Start vouchers to receive direct marketing aid.(Brief article)
July 2, 2009... The Government is planning a new direct marketing push to boost its Healthy Start voucher scheme aimed at pregnant women and mothers of young children on means-tested benefits. The Department of Health wants to boost the number of women using the voucher scheme and reduce misuse of the...

ADVERTISING STANDARDS: ASA clears brewery of 'ambush marketing'.(Advertising Standards Authority)(Fuller's Brewery)(Brief article)
July 2, 2009... Fuller's Brewery has been cleared of what many describe as "ambush marketing" after the Advertising Standards Authority rejected a complaint from the Rugby Football Union. The ad for London Pride ran during this year's Six Nations campaign and showed images of a rugby post with the...

NEW CAMPAIGN: Arthur's anniversary toast.
July 2, 2009... Diageo's first global TV campaign for Guinness celebrates the brand's 250th anniversary with the depiction of a global toast to founder Arthur Guinness. The ad, created by Saatchi & Saatchi EMEA, features drinkers in a Dublin bar raising a glass to the Guinness founder after realising...

AUTOMOBILES: VW claims commercial range is sound investment.(Volkswagen Group UK Ltd.)(Brief article)
July 2, 2009... Volkswagen Commercial Vehicles is launching a marketing campaign as part of a strategy that aims to reposition its vehicles as sound investments. The digital, press, retail and radio activity, the latter voiced by Ray Winstone, uses the new strapline "very commercial vehicles", which...