Design Week articles from August 2004

Design Week archives from August 2004

Digit joins forces with WPP stable.(News)(Brief Article)
August 5, 2004... By Design Week reporters LONDON interactive design consultancy Digit has finalised a deal to join WPP for an undisclosed sum. The design group, which scooped a Design Week Awards Best of Show in 2001, joined the Mediaedge CIA division...

Camden Palace reinvented as KoKo.(News)(Camden Palace)(Brief Article)
August 5, 2004... LONDON'S Grade II-listed Camden Palace is to relaunch as entertainment venue KoKo this September, following a multimillion pound refurbishment by nightclub operator the Mint Group. Dave is designing the venue's brand identity, which...

Shortlist for Dubai Harvey Nichols.(News)(Brief Article)
August 5, 2004... THE HARVEY NICHOLS GROUP is poised to appoint a design consultancy to create interiors for its forthcoming site in Dubai, which is set to launch in September 2005. Four groups, believed to be Four IV, Gregor Partnership, HMKM Design...

Cox takes chair at Design Council.(News)(Brief Article)
August 5, 2004... SCIENCE and Innovation minister Lord David Sainsbury has appointed Institute of Directors' outgoing director-general George Cox as Design Council chairman. Cox, who leaves the IoD in August after five years, will take over from Professor...

Pauffley advises Merchant Group.(News)(Brief Article)
August 5, 2004... PAUFFLEY founder Reg Pauffley this week joins Merchant Group on a consultancy basis, as the London group moves to grow the annual reports side of its business. 'The time is right to use [Merchant Group] to its full potential to create the...

Rebrand for The History Channel.(News)
August 5, 2004... LAMBIE-NAIRN has been appointed to redesign the branding for The History Channel on an international basis. Taking in both on-air and off-air executions, the consultancy's brief includes the strategic development, design and production of an...

Changes due at Digit as it joins WPP portfolio?(Comment)(Brief Article)
August 5, 2004... So Digit is finally joining WPP (see News, page 3). It may seem that yet another independent is throwing in the towel and joining a global network, but Daljit Singh and his team have been there before, having only bought out of ownership by US...

New Design Council chairman.(Comment)(Brief Article)
August 5, 2004... It's great news that Institute of Directors boss George Cox is to take the helm at the Design Council this autumn (see News, page 3). Outgoing chairman Professor Sir Christopher Frayling has put the council on course for its next phase. The...

Boots applies Era Studio's private booth prescription.(News)(Brief Article)
August 5, 2004... BOOTS THE CHEMISTS is planning to introduce private consulting booths throughout its stores this August, as other pharmacies consider similar moves. A radical departure for the retailer, the 2.3 by 1.3m booths (pictured) are designed by...

Sequence renovates Cadw website.(News)(Brief Article)
August 5, 2004... CARDIFF design and branding group Sequence has created a new-look website for Wales's historic environment agency Cadw, which was relaunched in mid-July. Sequence, which is on the Welsh Assembly's IT design roster, beat two unnamed groups...

More than 700 Lilliputian celebrities rub (tiny) shoulders and stand (small) face to (small) face in Minipops, published in October by Mitchell Beazley.(News)(Brief Article)(Book Review)
August 5, 2004... More than 700 Lilliputian celebrities rub (tiny) shoulders and stand (small) face to (small) face in Minipops, published in October by Mitchell Beazlay. The book brings together for the first time artist and designer Craig Robinson's cult,...

Saab dresses windows at Selfridges.(News)(Brief Article)
August 5, 2004... SAAB has launched an in-store car dealership at Selfridges as part of its Iconic Scandinavia theme week. Draft London, Saab's integrated communications agency, devised and co-ordinated the temporary event, while the design of the in-store...

Virgin Mobile bites back with Start Creative.(News)(Brief Article)
August 5, 2004... VIRGIN MOBILE is launching a dedicated retail format and content platform this week as part of an overall drive to reassert its youth credentials, in collaboration with Start Creative. Start has created a mobile content service called...

The BBC has revealed the design for Song, a contemporary memorial to Winston Churchill to be unveiled in London later this year.(News)
August 5, 2004... The BBC has revealed the design for Song, a contemporary memorial to Winston Churchill to be unveiled in London later this year. The timber tower, created by sculptor Paul de Monchaux, is inspired by Churchill's use of the structures of poetry...

Cosgrove Hall, the creator of Dangermouse, has produced a series of animated inserts for Discovery Kids' series How It Works.(News)(Brief Article)
August 5, 2004... Cosgrove Hall, the creator of Dangermouse, has produced a series of animated inserts for Discovery Kids' series How It Works. The programmes air during November and explain the 'workings' of mobile phones, toilets and girls to an audience of...

Fletcher first for Design Prima.(News)
August 5, 2004... ALAN FLETCHER and Julia Alldridge are creating the identity for Design Prima, the successor to the Spectrum exhibition that will launch in April 2005. Designs will be unveiled within a 'few weeks' time' and will encapsulate the forthcoming...

Retail design specialist 20/20 and branding consultancy Lippincott Mercer joined forces to create a new store design for Australian fashion retailer Country Road.(News)(Brief Article)
August 5, 2004... Retail design specialist 20/20 and branding consultancy Lippincott Mercer joined forces to create a new store design for Australian fashion retailer Country Road. The first store opened last month in Bondi Junction, Sydney with subsequent...

Elliott Borra Perlmutter has designed the packaging and product imagery for REN's new fragrance and cologne products.(News)(Brief Article)
August 5, 2004... Elliott Borra Perlmutter has designed the packaging and product imagery for REN's new fragrance and cologne products. The consultancy is also working on packaging for the company's haircare range, as well as its brochure and in-store materials....

Margaret Howell, in partnership with Ercol, has reissued a collection of designs.(News)(Brief Article)
August 5, 2004... Margaret Howell, in partnership with Ercol, has reissued a collection of designs. The Love seat, Plank table and Trio designs, as well as the Stacking and Butterfly chairs, are available in Heal's.

Newhaven design group McKinstrie Wilde has been appointed by Digital Print Solutions to design its website.(News)(McKinstrie Wilde)(Digital Print Solutions)(Brief Article)
August 5, 2004... Newhaven design group McKinstrie Wilde has been appointed by Digital Print Solutions to design its website. The site will relaunch in September 2004.

Leeds-based design consultancy Chilli has opened a second branch in Sydney, Australia.(News)(Chilli )(Brief Article)
August 5, 2004... Leeds-based design consultancy Chilli has opened a second branch in Sydney, Australia. It is called Relax and is headed up by former Chilli creative director Chris Bowyer, with managing director David Whittle).

has been appointed by Lazard Asset Management to refresh literature and imagery for the investment bank, including its annual report.(News)(Tank)(Brief Article)
August 5, 2004... Tank has been appointed by Lazard Asset Management to refresh literature and imagery for the investment bank, including its annual report. The consultancy won the business following a four-way pitch.

New Contemporaries has appointed Platform3 to design and build the website for its forthcoming emerging artists exhibition.(News)
August 5, 2004... New Contemporaries has appointed Platform3 to design and build the website for its forthcoming emerging artists exhibition. The site, which will launch in September to coincide with the Bloomberg New Contemporaries event at Liverpool Biennial,...

Digital media specialist IR Group has redesigned the online identity and corporate website for J Sainsbury, at www.j-sainsbury.co.uk.(News)(Brief Article)
August 5, 2004... Digital media specialist IR Group has redesigned the online identity and corporate website for J Sainsbury, at www.j-sainsbury.co.uk. The revamp aims to promote a coherent on-line brand identity that embodies J Sainsbury's core values of...

Save Our Seas Foundation, the international marine conservation charity, launches its kids' pack in August as part of the organisation's continuing campaign to raise awareness among children.(News)(Brief Article)
August 5, 2004... Save Our Seas Foundation, the international marine conservation charity, launches its kids' pack in August as part of the organisation's continuing campaign to raise awareness among children. Devised, designed and produced by Natural, the...

Exhibition design for the Jerwood Applied Arts Prize was created by 3D designer Ilka Schaumberg.(News)(Correction Notice)
August 5, 2004... Exhibition design for the Jerwood Applied Arts Prize was created by 3D designer Ilka Schaumberg and not architect Stickland Coombe as reported last week (DW 29 July).

Intro nurtures identity for British Council conference.(News)(Brief Article)
August 5, 2004... INTRO has created the identity for the British Council's Glasgow Conference, a three-day event held in honour of the teaching profession. The conference, which took place last weekend, was the second of its kind organised by the British...

OPX framework for SEIC imagery.(News)(System Engineering Innovation Centre)(Brief Article)
August 5, 2004... OPX has created the visual identity and exhibition design for the 60m [pounds sterling] System Engineering Innovation Centre, officially opened in Loughborough this month. The SEIC is the result of collaboration between BAE Systems,...

Design Bridge has created an innovative concrete and resin beer tap for Interbrew-owned Tennent's Lager.(News)(Brief Article)
August 5, 2004... Design Bridge has created an innovative concrete and resin beer tap for Interbrew-owned Tennent's Lager. The font, which appears in Scottish bars and pubs from September, draws inspiration from the culture and architecture of Glasgow, the...

Newenglish graphic lexicon at Your Libraries.(News)(Brief Article)
August 5, 2004... NEWENGLISH has overhauled the look and feel of Staffordshire Libraries, introducing the Your Library identity to the council's 43 sites. The group's rebranding work includes signage, interiors, staff clothing and printed material, as well as an...

In-house revamp for BBC brochure.(News)(Brief Article)
August 5, 2004... BBC WORLDWIDE LEARNING has revamped its Business Catalogue to give it a more contemporary, design-conscious look. The catalogue, which contains details of BBC products and programmes available for business learning and training purposes, has...

Innovative brands rise up Interbrand's rankings.(News)
August 5, 2004... BRANDS that continually innovate and place a high value on consumer opinion are the chief winners in Interbrand's latest Best Global Brands survey, published last week (DW 29 July). 'There's a big story for companies at the forefront of...

Skakel & Skakel has created a high street-style cafe area for the offices of pensions group Royal London's Edinburgh Silvermills building.(News)(Brief Article)
August 5, 2004... Skakel & Skakel has created a high street-style cafe area for the offices of pensions group Royal London's Edinburgh Silvermills building. The 440[m.sup.2] multifunctional space offers sofas, Internet access and plasma screen televisions....

Life at the cutting edge: intelligent innovation drives the men's shaving market, argues Mike Exon, but a celebrity-driven ad campaign is also a good idea if you want to make the cut.(News Analysis)
August 5, 2004... 'THE GREATEST evil is not now done in those sordid dens of crime that Dickens loved to paint,' C.S. Lewis said. 'It is conceived and ordered by quiet men with smooth-shaven cheeks who do not need to raise their voices.' The clean-shaven...

Godzillas breathe light into SKK marketing push.(Diary)(Brief Article)
August 5, 2004... Working in London's Soho has its fair share of dangers: speeding cyclists, reversing trucks and the inflated egos of media types can be a hazardous combination. But Design Week staff were not prepared for a herd of dinosaurs when they...

Big Apple's heritage sliced up for branding revenue.(Diary)(Brief Article)
August 5, 2004... Fuelled by a need for cash, the city of New York has decided to sell the names of some of its treasured landmarks, including the Brooklyn Bridge, The Battery Tunnel, Grand Central Station and Times Square. The tourist hotspots are all up...

Taking a civilised, rather English spin on the London Design Festival, design group Flour will be inviting passers-by to have tea and cake in its 'touring' caravan.(Diary)
August 5, 2004... Taking a civilised, rather English spin on the London Design Festival, design group Flour will be inviting passers-by to have tea and cake in its 'touring' caravan. Dubbed as halfway between Prada's New York flagship store and a caravan weekend...

Futile soul search forces MTV to Hijack Reality.(Diary)
August 5, 2004... Despite being 23 years old (almost pensionable age in the youth-obsessed world of pop) and appealing to a distinctly non-counterculture market size of 406 million households, MTV assures us that it is as 'irreverent, cool and innovative' as...

Advice worth heeding: much has changed in the world of design since the 1960s, but Dorothy Goslett's guide for new freelances is still invaluable.(Private View)(Book Review)
August 5, 2004... DOROTHY GOSLETT wrote The Professional Practice of Design in 1960. It's a marvellous book, full of sage and timeless advice, although in places it shows its age and it's hard to keep a straight face while reading it. I have an updated 1971...

Beautiful visuals alone won't reinforce brand values.(Letters)(Letter to the Editor)
August 5, 2004... Brands (and consultancies) are still missing the point when it comes to words. There's no point having a beautiful logo, another fresh colour palette, or even immaculate kerning, if your language is the usual bland, corporate blah. It jars. ...

It's time to wake up and smell the exhaust fumes.(Letters)(Letter to the Editor)
August 5, 2004... The British car industry has prided itself on its innovation and, in certain areas, it still seems to do so. Why is it then that Land Rover, perhaps one of the most 'British' of car brands, has not yet released a hybrid vehicle? With all...

Design Bridge never pitches for beer money.(Letters)(Letter to the Editor)
August 5, 2004... We at Design Bridge were very pleased to see our new design for Greene King's The Beer to Dine For appear in Design Week (DW 21 July). However, we'd like to correct a small misunderstanding. The article stated that Design Bridge beat two...

Old directors don't give the new blood a break.(Letters)(Letter to the Editor)
August 5, 2004... In response to Benn Achilleas (Letters, DW 22 July), perhaps he has a poor recollection of his graduation, as he seems to expect new designers to have the skills that he currently possesses as the director of a company. If he cannot find a...

Vox pop.
August 5, 2004... Shower manufacturer Aqualisa is rapidly joining the ranks of all-round design-aware clients like Apple Computer and Orange, with its new branding and product range by Carter Wong Tomlin and Seymour Powell respectively. Which companies would you...

Persian blues: Yolanda Zappaterra talks to Marjane Satrapi about her lyrical and provocative graphic novels, and the power of a picture to transcend cultural boundaries.(Graphic Art)(Interview)
August 5, 2004... ANYONE looking for evidence of women's growing presence in contemporary illustration need only look at packaging and print media. Here, not only is there more work by female illustrators, but it is dynamic, innovative, biting and original. But,...

A cut above: as the interiors formula for high street hairdressing salons starts to look older than the mullet, Hannah Booth finds out what London's prestigious stylists have to do to satisfy their clientele.(Interiors)
August 5, 2004... DESCRIBING Sejour as a hairdresser is a bit like saying the Swiss Re building is an office block. Sure, you can get a cut and blow-dry or your roots re-done, but with silk kimonos, Philippe Starck chairs, orchids, scented candles, massage...

Look smart: Roger Dennis explains how to keep up to date on technological developments.(Future Technology)
August 5, 2004... IN 1943, Thomas Watson, the chairman of IBM, announced that he thought there was a market 'for maybe five computers'. Not learning from this flawed prediction, 34 years later, Ken Olson, founder of another computer giant--DEC--went on record...

Wake-up call: Trish Lorenz looks at three examples of signage that go beyond wayfinding, informing users about physical developments in the surrounding area and also serving a valuable branding function.(Signage)
August 5, 2004... SIGNAGE is one of those things you only notice when it doesn't work. If you can find your way through an area that is new to you quickly and without stress, you're unlikely to comment on the effectiveness and style of the signage. But if the...

Directory.(Directory)
August 5, 2004... IN ASSOCIATION WITH THE DESIGN COUNCIL For inclusion call the classified team on 020 7970 6666 3D--ANIMATION AND IMAGING Fourth Dimension For Interior, Retail, Product, Marketing & Architectural Designers * 3D...

Exhibitions.(The Week Ahead)(Calendar)
August 5, 2004... For Artists' Favourites Act II, the Institute of Contemporary Art has invited 20 artists to present their favourite works of art created by other artists, post 1947. The exhibition features work by artists such as Andy Warhol and Kurt...

Take your best shot: the latest breed of espresso machine has taken the grind out of making a top quality cup of coffee at home. John Cooper tests the Gaggia Baby D.(The Week Ahead)
August 5, 2004... There's more to coffee than Starbucks. The chain may have turned the civilised world on to proper coffee, which can only be a good thing, but its insipid espresso will never satisfy the connoisseur. I'm a coffee snob. If you ask me, a good...

Last chance to see.(The Week Ahead)
August 5, 2004... Shhh... is an international sound exhibition featuring artists and musicians including David Byrne and Gillian Wearing, who have created new sounds inspired by the V&A's collection and galleries. The exhibition runs until 30 August. Venue:...

Call for entries.(The Week Ahead)
August 5, 2004... UK Businesses are invited to enter the 2005 Queen's Award for Enterprise. The competition has three categories--international trade, innovation and sustainable development. Entries should be submitted by 31 October. Info: call 0870 513...

Forthcoming events.(The Week Ahead)(Calendar)
August 5, 2004... Shortlisted and winning entries to the Bombay Sapphire Prize will be on show in Glasgow from 17-21 August. Bombay Sapphire Inspired features artists including Paul Cocksedge and Tord Boontje and tickets are free, but limited. Contact:...

Book.(The Week Ahead)(Brief Article)
August 5, 2004... Profile is a collection of essays on design consultancy Pentagram's 19 partners. It includes contributions from a selection of authors, design critics, editors and cultural figures, plus an overview of this influential group. Edited by Susan...

Root footprint for Beckham's brand.(News)(David Beckham)(Martin Root)(Footwork Productions)(Brief Article)
August 12, 2004... Footwork Productions, the company launched in January to manage England captain David Beckham's business and personal affairs, this week unveils a visual identity created by Root. The black and silver marque is developed from Beckham's...

Imagination builds Asian presence.(News)(Events 360)(Brief Article)
August 12, 2004... THE IMAGINATION GROUP has moved a step closer to realising its global ambitions with the acquisition of Events 360, the Hong Kong event design, marketing and brand strategy company. Events 360 will merge with Imagination's local office,...

Explosive style for Royal Albert.(ceramic product launches)(Brief Article)
August 12, 2004... ROYAL DOULTON-owned ceramics brand Royal Albert is set to launch a Zandra Rhodes-designed table-, gift- and glassware range this October, in a bid to attract younger, more fashion-conscious consumers. Branding for the collection, including...

Two vacancies on TCWC staff.(News)(Brief Article)
August 12, 2004... TUCKER CLARKE-WILLIAMS CREATIVE is looking for a senior creative and an account handler, following the surprise resignations of creative director Paul Heaton and new business developer Mike Wiggins. Both have taken up the same positions at...

Samsung show by Jack Morton.(News)(Brief Article)
August 12, 2004... ELECTRONICS manufacturer Samsung has appointed Jack Morton Worldwide (UK) to create a product launch promotional event in October. As part of a 'global roadshow' the events design consultancy will produce a corporate presentation for the...

Call for entries for DW Awards.(News)
August 12, 2004... THE CALL has gone out for entries to the 2005 Design Week Awards, the closing date for which is 8 October. The awards, which will be announced in March 2005, cover print and packaging to product and furniture design, interiors and...

Invest in people and you'll earn exponential dividends.(Comment)
August 12, 2004... You have to congratulate GyroGroup for its proactive approach to new graduates (see Letters, page 11). The strategy laid out by consultancy creative director Darren Bolton shows a willingness to engage fresh talent, even if the job...

Geffrye Museum looks for vintage design talent.(News)(Brief Article)
August 12, 2004... THE GEFFRYE MUSEUM is looking to appoint designers to work on the planned overhaul of its 17th and 18th century domestic interiors rooms. The improvement of the two rooms marks the final stage in a series of developments made throughout the...

Madhouse puts SUFC rebranding in the net.(Sheffield United football Club)(Madhouse Associates)(Brief Article)
August 12, 2004... SHEFFIELD UNITED FOOTBALL CLUB unveiled a revamped brand identity last weekend to coincide with the kick-off of the football season and the club's Saturday opener against Burnley. Manchester group Madhouse Associates was responsible for the...

Edrington Group-owned The Macallan has relaunched its entire whisky portfolio, with packaging, bottle and label designs by Design Bridge.(News)(Brief Article)
August 12, 2004... Edrington Group-owned The Macallan has relaunched its entire whisky portfolio, with packaging, bottle and label designs by Design Bridge. The bottles take their cues from 19th century designs, and labelling boasts a classically drawn...

Astron Group wins Scottish Executive work.(News)(Brief Article)
August 12, 2004... THE Scottish Executive has awarded a multi-million pound design and print management contract to The Astron Group, which will provide design services for the next three years. Under the contract, Astron's 11-strong in-house design studio...

The Chase's Manchester office has created a series of animations and short films to preview the autumn programme of Leeds-based arts organisation Opera North.(News)(Brief Article)
August 12, 2004... The Chase's Manchester office has created a series of animations and short films to preview the autumn programme of Leeds-based arts organisation Opera North. The films, featured on the touring company's website, each convey the main themes of...

Ozwald Boateng measures up new store designers.(News)(Brief Article)
August 12, 2004... HIGH-END men's fashion brand Ozwald Boateng is set to create a raft of interior design opportunities, as it prepares to launch a Sloane Street store this winter and a series of international concessions and standalone stores over the next 12...

An insert campaign for the Mines Advisory Group rolls out this week.(News)(Mark and signalling)(Mines Advisory Group)(Brief Article)
August 12, 2004... An insert campaign for the Mines Advisory Group rolls out this week, designed by Manchester consultancy Mark and signalling a new creative approach for the mine-clearing organisation. The leaflets will distribute with The Guardian and...

Open Agency to float Liverpool exhibition.(News)(National Museums of Liverpool)(Brief Article)
August 12, 2004... THE OPEN AGENCY has been commissioned by National Museums of Liverpool to design and coordinate the main temporary exhibition at the Merseyside Maritime Museum during 2005. Titled The Only Way To Cross, in reference to a period advertising...

Broadband For Life, a website (www.broadbandforlife.com) and short film produced by MoseleyWebb as part of the Welsh Assembly's Broadband Wales scheme.(News)(Brief Article)
August 12, 2004... Broadband For Life, a website (www.broadbandforlife.com) and short film produced by MoseleyWebb as part of the Welsh Assembly's Broadband Wales scheme, is featured as US software giant Macromedia's site of the day today (Wednesday).

Aloof Design has revamped the identity, packaging and stationery for fashion and accessories brand.(News)(Brief Article)
August 12, 2004... Aloof Design has revamped the identity, packaging and stationery for fashion and accessories brand Jenny Dyer London. The new-look identity will launch during London Fashion Week this September.

English Heritage.(News)(Brief Article)
August 12, 2004... English Heritage has appointed Turnbull Ripley to handle the design and production of its Members & Visitors Handbook 2005, which is distributed and sold to half a million people. The group won the contract following a three-way pitch.

Interpublic Group.(News)(Brief Article)
August 12, 2004... Interpublic Group, the parent company of FutureBrand and Jack Morton, has reported a net loss of $5.4m (2.9m [pounds sterling]) for the second quarter of the year, although this is lower than the $13.5m (7.4m [pounds sterling]) loss during the...

Folk has won a year-long contract to reposition mobile Internet technology provider Bango as a global brand.(News)(Brief Article)
August 12, 2004... Folk has won a year-long contract to reposition mobile Internet technology provider Bango as a global brand. The Hertfordshire group beat three other consultancies to the work, which will include the design of print and digital media materials...

Purpose Design Consultants has created giant promotional stands to promote Orange's roaming service at airports throughout Europe.(News)(Brief Article)
August 12, 2004... Purpose Design Consultants has created giant promotional stands to promote Orange's roaming service at airports throughout Europe. The stands-manned by phone trainers--link creatively with Orange's current poster campaign.

The annual report for Crimestoppers has been designed by This Way Up.(News)(Brief Article)
August 12, 2004... The annual report for Crimestoppers has been designed by This Way Up, reinforcing the charity's refreshed branding. The report's design is an extension of an awareness campaign concept 'using strong, people-based imagery that protects the...

The Royal Institute of British Architects.(News)(Brief Article)
August 12, 2004... The Royal Institute of British Architects has appointed journalist and author Charles Knevitt as director of the RIBA Trust, effective from September. After leading the development of the trust, Roula Konzotis will return to the role of...

Franki&Jonny has designed a print campaign for the documentary film My Architect.(News)(Brief Article)
August 12, 2004... Franki&Jonny has designed a print campaign for the documentary film My Architect, in which Nathaniel Kahn charts the life of his father, 20th century American architect Louis I Kahn, who died bankrupt and unidentified in New York's Penn Station...

Guildford group Bullet Design has been appointed by Hoopers department store in Tunbridge Wells to revamp its two-floor menswear department.(News)(Bullet Design )(Brief Article)
August 12, 2004... Guildford group Bullet Design has been appointed by Hoopers department store in Tunbridge Wells to revamp its two-floor menswear department. The work is scheduled to be completed by spring 2005.

Olive has overhauled the visual identity for transport logistics company React Direct.(News)(Brief Article)
August 12, 2004... Olive has overhauled the visual identity for transport logistics company React Direct. The design now consists of a segmented roundel, with each coloured segment representing one of the company's four divisions.

Tangerine breathes life into The Berkeley Square.(News)(The Berkeley Square)(Brief Article)
August 12, 2004... BERKELEY SQUARE CAFE, the Mayfair restaurant owned by Mean Fiddler chairman Vince Power and Michelin-starred chef Steven Black, has been rebranded as The Berkeley Square by Tangerine. The consultancy has created the identity, signage, menus...

Zulver & Co sweetens Honeypot.(News)(Brief Article)
August 12, 2004... HONEYPOT, the charity that provides refuge for disadvantaged children, has unveiled a new identity created by Zulver & Co, as part of a wider programme to revitalise its image. The consultancy has created a 'stylised bee' symbol that will...

Thistle site targets on-line trade.(News)(Brief Article)
August 12, 2004... HOTEL group Thistle has launched its revamped Thistlehotels.com website in a bid to bolster its online booking business. Created by incumbent consultancy Arnold Interactive, the site features reservation facilities, virtual tours of its...