PR Week (US) articles from September 2007

PR Week (US) archives from September 2007

'Kid Nation' feels unions' ire.(Brief article)
September 3, 2007... LOS ANGELES: Hollywood unions are adding to the furor around CBS' controversial new reality show Kid Nation, set to debut September 19, by criticizing conditions and advocating changes to how reality TV shows treat their members. Critics...

stubhub taps Ruder Finn to bolster its recognition.(StubHub.com)(eBay Inc)(Brief article)
September 3, 2007... SAN FRANCISCO: StubHub, an online ticket marketplace acquired by eBay in January, has selected Ruder Finn as AOR. The agency was awarded a renewable contract that totals six figures annually, said Ruder Finn/West MD Howard Solomon. ...

HP continues 'Print 2.0' with dollars 300m campaign.(Hewlett-Packard Co.)
September 3, 2007... NEW YORK: Hewlett-Packard has launched a dollars 300 million global marketing campaign to spur the second phase of its Print 2.0 initiative. Launched in May, Print 2.0 is an ongoing effort to reposition the company in the digital and...

Comms plays key role as Skybus Airlines takes off.
September 3, 2007... COLUMBUS, OH: Recently launched Skybus Airlines has put a high premium on communications to both drive ticket sales and address questions regarding its uncommon business model. Like Virgin America, introduced last month, Skybus is a...

Paul Stuart hires Kwittken & Company as AOR.(agency of records)(Brief article)
September 3, 2007... NEW YORK: The luxury men's clothing brand Paul Stuart has hired Kwittken & Company as its AOR. The selection followed a competitive pitch process. The agency's work will include launching the Phineas Cole sub-brand, unveiling a new collection...

Ashton Partners providing counsel for plaintiffs.
September 3, 2007... CHICAGO: Ashton Partners is providing strategic communications counsel, media relations and outreach services, and management of the Web site for the 15 plaintiffs who have filed a lawsuit against Quixtar, the name that Amway currently uses in...

Gerflor chooses Broach & Company as PR firm.(public relations)(Brief article)
September 3, 2007... GREENSBORO, NC: Gerflor, a manufacturer of vinyl floor coverings, has chosen Broach & Company as its US PR firm. Broach will help extend the European brand in the US, developing all PR and communications strategies

Warschawski adds four new clients.(Tennis Association Countrywide Classic)(Capital Funding Group)(The Rosenblatt Group)(Warschawski Public Relations)(Brief article)
September 3, 2007... BALTIMORE: Warschawski has announced the addition of four new clients for its creative design division: the United States Tennis Association Countrywide Classic, Gebhardt & Smith LLP, Capital Funding Group, and The Rosenblatt Group

Winuk Communications adds new clients.(Brief article)
September 3, 2007... CARMEL, NY: Winuk Communications has added three new clients to its roster: Robert K. Futterman & Associates (RKF), Steve & Barry's University Sportswear, and Alacra. Winuk will execute national media relations for RKF, a national retail real...

Verizon slects Atomic PR.(Atomic Public Relations)(Verizon Communications Inc.)(Brief article)
September 3, 2007... SAN FRANCISCO: Verizon has selected Atomic PR as its agency in the Northern California and Nevada region. Atomic will be responsible for media outreach efforts that targets regional consumer and business press

Kiplinger.com hires Trylon SMR as AOR.(agency of records)(Brief article)
September 3, 2007... NEW YORK: Kiplinger.com, the online version of Kiplinger's Personal Finance magazine, has hired Trylon SMR as its AOR. The firm will handle all of the site's PR and media relations duties

Corsair names Thomas PR as AOR.(public relations)(agency of records)(Brief article)
September 3, 2007... MELVILLE, NY: Corsair has named Thomas PR its AOR. The firm will head product launches, PR, and branding for Corsair's USB flash memory and power supply product lines. Corsair designs and manufactures computer memory and accessory products

Business Wire and Custom publisher ..(SmartBrief)(Brief article)
September 3, 2007... NEW YORK: Business Wire and custom publisher SmartBrief have partnered to allow press releases produced by BW clients to be distributed using SmartBrief newsletters. The newsletters cover 12 different industries, including wireless...

The Tech Museum of Innovation hires Ogilvy Public Relations Worldwide.(Brief article)
September 3, 2007... SAN FRANCISCO: The Tech Museum of Innovation has hired Ogilvy Public Relations Worldwide as its agency for the 2007 Tech Museum Awards, being presented by Applied Materials. The firm will support all communications efforts surrounding the...

Gazprom Export enlists Gavin Anderson & Co.
September 3, 2007... MOSCOW: Gazprom Export, the Russian state-controlled exporter of natural gas, has hired Gavin Anderson & Co. to provide support for financial and corporate communications, as well as public affairs. Aiding the firm are fellow Omnicom...

Playtex introduces 'Girl Talk'.(Website overview)(Brief article)
September 3, 2007... NEW YORK: Playtex, the long-running brand of women's products, has launched a new effort geared towards interacting with customers in a more realistic way. 'Girl Talk' kicks off today with the launch of a new Web site PlaytexFits.com, as...

G&W to represent O.J. book.(Garson & Wright Public Relations)(O.J. Simpson)(Brief article)
September 3, 2007... NEW YORK: Beaufort Books, the small publisher that snatched up the rights to publish O.J. Simpson's purportedly hypothetical book If I Did It, is working with California-based Garson & Wright Public Relations (G&W) on the book's release. ...

Launch Pad: Secret's dance contest moves women to display confidence.
September 3, 2007... OBJECTIVE: In launching its 'Because You're Hot' campaign, Secret not only played with definitions of what makes a woman 'hot,' but also introduced totally new positioning. To draw media and consumer awareness to the effort - and traffic to...

PR Play of the Week: Passengers enjoy Delta pizza party.(Brief article)
September 3, 2007... We've all learned that rage is useless when it comes to airline delays. We can wail all we want about being stuck in a crowded plane parked on the tarmac for hours on end, but all that gets us is a visit from the Sky Marshal. As such...

Power Rangers launch 15th anniversary efforts.
September 3, 2007... LOS ANGELES: In honor of the 15th anniversary of the Power Rangers, Bandai America and The Rogers Group have launched a nationwide campaign to celebrate the brand's heritage and to promote it for generations to come. The spin-off of a...

News Analysis: Collapse brings bridge issues to forefront.
September 3, 2007... As groups work to ease infrastructure concerns, public attention might benefit funding problems. Whether it's bridge collapses or trapped miners, any incident of national interest inevitably triggers public hand wringing, finger pointing,...

Newsmaker: Kaigler quarterbacks Reebok response to Vick saga.(Reebok International Limited)(Denise Kaigler)
September 3, 2007... The day Reebok's Denise Kaigler left for some scheduled time off was the same day the company issued a statement saying it was suspending the sale of Michael Vick's jersey because of the federal dog fighting charges against him. Despite...

Companies: Corporate Profile - Ringling Bros. outreach adds life to circus.(Company overview)
September 3, 2007... Circus Fit effort has performers and animals teaching kids how to stay active and healthy. It's called 'the greatest show on earth' for a reason. Since its very start, the Ringling Bros. and Barnum & Bailey Circus has captivated audiences...

Companies: The Agency Business - Excellent client service essential to firms' success.
September 3, 2007... As much as its staff's ability to produce effective outreach efforts and cultivate strong media ties, the need to provide consistently excellent client service is essential to the well-being of any PR agency. 'Everyone says they want to...

Opinion: SIIA's intent is reasonable, but approach is all wrong.(Software and Information Industry Association)(Brief article)
September 3, 2007... News of the Software & Information Industry Association (SIIA) pursuing litigation against companies that distribute copyrighted articles has raised questions about the PR industry's widely accepted practice of disseminating press packets. ...

Op-Ed: Businesses must adapt to GenY needs.(GenYers)
September 3, 2007... A recent Fortune cover story on GenY is fair notice: There are a lot of them and more coming! And many are coming into the world of PR. GenYers, estimated by recent census data at 70-plus million, aren't just the future of business, they're...

Op-Ed: Brands should consider hip-hop culture.
September 3, 2007... Recently, Forbes fully brought hip-hop culture from the streets to Wall Street with the inaugural release of its 'Hip-Hop Cash Kings' list, highlighting the 20 highest-earning artists. While the music industry as a whole suffers, hip-hop...

Opinion: Exclusive partnerships must come with some explanation.
September 3, 2007... The customer, in the eyes of the corporation, is hardly ever right. While this statement might run contrary to how companies may position their customer relations messaging, the fact remains that companies are often very explicit in how they...

Opinion: 'No personal gain' defense for backdating is senseless spin.
September 3, 2007... The first of the stock-options trials is over, and Gregory Reyes, former CEO of Brocade Communications Systems, has been convicted of securities fraud in federal court. I'm sorry for his family, but this verdict is good news for corporate...

Fact File: Major brands across the board are eager to go back to school.
September 3, 2007... In the news Two important things occur every September: Kids return to school, and marketers roll out major school-themed initiatives. Besides basic things like pencils and binders, unlikely items such as cell phones, hand sanitizers,...

Media: Analysis - Scandal adds to The New Republic's troubles.
September 3, 2007... It has not been an especially easy summer for Franklin Foer, editor of The New Republic (TNR), a magazine that once so thoroughly enjoyed the readership of powerful people that folks took to calling the high-minded publication 'the official...

Media: Journalist Q&A - Katie Caperton, OK.(Interview)
September 3, 2007... Name: Katie Caperton Outlet: OK! Title: Editorial manager Preferred contact method: Katie.Caperton@ok-magazine.com Web site: www.ok-magazine.com PRWeek: The celebrity magazine field is quite crowded. What sets OK! apart? Katie...

Media: Research - Corporate views on ethics and activism.(Survey)(Brief article)
September 3, 2007... Conducted by: Makovsky & Co. and Harris Interactive Sample: 284 senior executives of large companies Goal: Determine the attitudes of corporate leaders toward ethics and shareholder activism KEY FINDINGS: 60% of female execs say...

Media Roundup: Variety of outlets capture spirit of St. Louis.(Dave Baldridge)(Fleishman-Hillard Inc.)
September 3, 2007... Though no longer the 'Gateway to the West' as it was once billed, St Louis remains a high-profile city with a journalism market that seems to be weathering the current media maelstrom better than many other areas. Dave Baldridge, a former...

Media: Critical Hit - Manischewitz widens reach via AP.(dialogue with Stacey Bender of Bender-Hammerling Group)(Associated Press)(Interview)
September 3, 2007... Who is your client, and what are its media goals? Stacey Bender: Manischewitz Brands is a kosher food company that is part of RAB Foods. It was looking to get newspaper coverage to spread the word that kosher food can appeal to a wider...

Media: Ups and Downs.(Star Tribune Co.)(Brief article)
September 3, 2007... The Minneapolis Star Tribune's former editor and publisher announces plans to start an online, nonprofit daily paper in the city South Park creators Matt Stone and Trey Parker sign a deal to spread the show's content online that could net...

Media: Inside Information - Mobile marketing reaches fashion shoppers on the go.
September 3, 2007... In the fashion industry, communicating to the customer via cell phone is proving to be a useful trend. As part of JCPenney's recent 'Back-to-School' push, a mobile marketing component was included to target teens and tweens who are big...

Cover Story: A matter of trust.
September 3, 2007... A solid reputation is vital for media properties looking to form a lasting bond with consumers in a cluttered environment. Hamilton Nolan reports. Consumer Reports (CR) is a venerable magazine whose reputation is based, perhaps more than...

Market Focus: North of the border views.(Discussion)
September 3, 2007... In the fifth year of its Regional Forums, PRWeek is returning to cities it has previously visited, as well as adding a handful of new regions to the rotation. For each event, leading PR pros from a variety of agencies, corporations,...

PR Technique: Crafting a diverse message for radio.
September 3, 2007... Radio is a strong avenue for Hispanic outreach, but it does require a different approach. As the Hispanic market continues to grow in population (and spending power), PR pros are crafting more campaigns to reach that community. Radio...

Campaigns: Quintiles boosts work force.(Quintiles Transnational Corp)
September 3, 2007... Quintiles Transnational PR team: Quintiles Transnational (Durham, NC) and Capstrat (Raleigh, NC) Campaign: Work Worth Doing recruitment and retention Duration: September 2006 - ongoing Budget: dollars 40,000 for initial branding and...

Campaigns: Wisconsin brewers stage explosive demonstration.(Brief article)
September 3, 2007... Wisconsin Brewer's guild PR team: Wisconsin Brewer's Guild and Zigman Joseph Stephenson (both of Milwaukee) Campaign: The Spirit of '07 Milwaukee Beer Party Protest and Demonstration Duration: June to July 2007 Budget: dollars 5,000...

Campaigns: Select Registry cook-off builds dining reputation.(Brief article)
September 3, 2007... Select Registry PR team: Select Registry, Distinguished Inns of North America (Marshall, MI) and Kellen Communications (New York) Campaign: The Inn-Credible Breakfast Cook-Off Duration: September 2006 to May 2007 Budget: dollars 75,000...

PR Toolbox: Becoming an industry event, placement tips, and more.
September 3, 2007... Events How can I make my customer conference an industry event? User events can drive industry thinking - if the right people are involved and there's enough buzz, says Amy Bermar of Corporate Ink. 'The right event puts your company at...

Careers: Expert Advice - Jim Delulio, president, PR Talent.(Brief article)
September 3, 2007... I'm an in-house recruiter for a major corporation. How do I best work with a PR specialist recruiter? A: Executive recruiters who specialize in PR will generate higher- quality candidates in a shorter amount of time because they work in a...

People Moves: Dick Clark Productions.(Terry Fahn as senior vice presidents)(Brief article)
September 3, 2007... SANTA MONICA, CA: Dick Clark Productions (DCP) has appointed former Sitrick & Company executive Terry Fahn as SVP of communications. In his new role, Fahn will help develop outreach strategies and manage communications initiatives both...

People Moves: Edelman.(Stephen Chavez as senior vice president)(Daniel J. Edelman Inc.)(Brief article)
September 3, 2007... LOS ANGELES: Edelman has appointed Stephen Chavez SVP and US director of its multicultural practice. Based in LA, Chavez will lead an integrated marketing team spanning the firm's LA, New York, Chicago, Washington, and Atlanta offices. He...

People Moves: Vox Medica.(Kari Seymour as vice president )(Brief article)
September 3, 2007... PHILADELPHIA: Vox Medica has named Kari Seymour VP of its healthcare training and development group. Seymour has previously served as senior director, program development manager, and senior training specialist within the group

People Moves: PRNewswire.(David Breitling as senior vice president)(Brief article)
September 3, 2007... NEW YORK: David Breitling has been named SVP of global strategy and business development for PRNewswire. He will report to CEO Charles Gregson and will be responsible for corporate strategy, including identifying acquisition targets and...

People Moves: MPRm Public Relations.
September 3, 2007... LOS ANGELES: MPRm Public Relations has hired or promoted several key execs. VP Ariel Carpenter has been boosted to SVP and head of the firm's digital media and technology (DMT) practice. Former Porchlight Entertainment VP, marketing and...

People Moves: Spectrum Science Communications.(Mary Ann Chaffee as senior vice president)(Brief article)
September 3, 2007... WASHINGTON: Mary Ann Chaffee has joined Spectrum Science Communications as SVP and MD of public affairs and health policy. She was previously a VP at Glover Park Group

People Moves: Tourism Toronto.(Toronto Convention and Visitors Association)(Michelle Revuelta)(Brief article)
September 3, 2007... TORONTO: The Toronto Convention and Visitors Association (Tourism Toronto) has appointed Michelle Revuelta to the role of US media representative. Prior to joining Tourism Toronto, she served as associate VP, media relations for the Greater...

People Moves: The LA Auto Show.(Los Angeles)(Brief article)
September 3, 2007... LOS ANGELES: The LA Auto Show has named Brendan Flynn director of communications. He will function as part of the show's strategy-driving management team, leading media relations and communications efforts and serving as a liaison for...

Latest toy recall spurs TIA outreach initiative.(Toy Industry Association)
September 10, 2007... NEW YORK: In light of Mattel's third voluntary product recall in a little over a month, the Toy Industry Association (TIA) is adding new components to its media and consumer outreach efforts. Julie Livingston, senior director of marketing...

VA Tech preps students, staff for spike in coverage.(Virginia Polytechnic Institute and State University)(prepping)(Brief article)
September 10, 2007... BLACKSBURG, VA: Virginia Tech readied staff and students for the press attention they got at the start of the school year by prepping them with expected questions and talking points. Larry Hincker, AVP for university relations, said the...

'Energyville' makes debut.(Brief article)
September 10, 2007... SAN RAMON, CA: Chevron has launched an interactive game to draw attention to fossil fuels. 'Energyville,' launched September 5 at www.willyoujoinus.com, lets players power their own city, and depicts the economic, environmental, and...

Investor groups team up on Web-based push.(Social Investment Forum)(Interfaith Center on Corporate Responsibility )
September 10, 2007... Washington: The Social Investment Forum (SIF) and the Interfaith Center on Corporate Responsibility (ICCR) have united to launch a Web-based campaign to fight proposals being considered by the Securities Exchange Commission (SEC). The...

Infant formula industry responds to accusations.(Brief article)
September 10, 2007... Washington: The Department of Health and Human Services (HHS) and the infant formula industry are defending their actions after a news outlet revealed outside influences may have led federal health officials to adjust an ad campaign. The...

News Brief: Illy caffe North America chooses SMA.(Susan Magrino Agency)(Brief article)
September 10, 2007... New York: Illy caffe North America, a family-owned, Italian-based coffee company, has chosen The Susan Magrino Agency (SMA) as its AOR. SMA will be charged with executing a number of initiatives, including the launch of the first...

News Brief: Royal Thai Embassy office hires Global Communicators.(Brief article)
September 10, 2007... WASHINGTON: The Royal Thai Embassy's commercial affairs office has hired Global Communicators to develop and execute a three-month public awareness push emphasizing ongoing close business ties between the US and Thai business communities. ...

News Brief: Tyson Foods hires GolinHarris.(Brief article)
September 10, 2007... CHICAGO: Tyson Foods has hired GolinHarris as its AOR for consumer products. Efforts will include PR strategies and campaigns on behalf of Tyson's chicken, beef, and pork products, as well as the company's Olympic sponsorship. The account...

News Brief: Schwartz Communications wins new clients.(Brief article)
September 10, 2007... WALTHAM, MA: Schwartz Communications announced that it has won 10 new clients, ranging from the Internet to healthcare industries, to conduct media relations, analyst relations, branding, and speaking programs. The new clients include:...

News Brief: CMC taps Porter Novelli.(Cranberry Marketing Committee)(Brief article)
September 10, 2007... WAREHAM, MA: The Cranberry Marketing Committee (CMC) has tapped Porter Novelli as its new PR agency. Jan Barton, director of marketing for CMC, said the organization looked at 33 agencies during its search and Porter's expertise in...

News Brief: Publicis Groupe acquires Phonevalley.(Brief article)
September 10, 2007... PARIS: Publicis Groupe has acquired Paris-based Phonevalley, a European agency specializing in mobile marcomms. Phonevalley, will become the mobile marketing arm of Publicis Groupe Media. The company provides SMS, MMS, and other services...

News Brief: Brunswick Group to open new office.(Brief article)
September 10, 2007... SAN FRANCISCO: Brunswick Group is opening a new San Francisco office in January. The office will be lead by Mike Buckley, a current partner in Brunswick's New York office, and Amanda Duckworth, who will join the firm as a partner in...

News Brief: TNS Media Intelligence/Cymfony releases white paper.(Brief article)
September 10, 2007... WATERTOWN, MA: TNS Media Intelligence/Cymfony has released a white paper to help pharmaceutical companies discuss, evaluate, and minimize potential compliance risks associated with social media communications. A webinar will be held on...

News Brief: Philippe Restaurant taps 5W Public Relations.(Brief article)
September 10, 2007... NEW YORK: Philippe Restaurant has tapped 5W Public Relations to help promote its New York location and the upcoming openings of new restaurants in Miami and Las Vegas. Philippe Restaurant is co-owned by Philippe Chow, a reputable gourmet...

News Brief: National Lampoon hires American Capital Ventures.(Brief article)
September 10, 2007... LOS ANGELES: The comedic content company National Lampoon has hired boutique IR firm American Capital Ventures. The Miami-based firm will work with National Lampoon to develop new revenue streams and investor relationships, and convey brand...

Quixtar and IBOs take their battle to the Web.(cases of Quixtar Inc.)(Brief article)
September 10, 2007... DENVER: Quixtar and a group of 15 distributors have taken to trading barbs online as they await trial in a lawsuit, alleging that Quixtar knowingly operates as a pyramid scheme. The plaintiffs are seeking to nullify their contracts with...

Assist-2-Sell nears AOR pick.(agency of record)(Brief article)
September 10, 2007... Reno, NV: Real-estate firm Assist-2-Sell is preparing to hear final pitches for its first-ever AOR search. Lyle Martin, co-CEO of Assist-2-Sell, said the seven-figure account will be awarded to one of two finalists within the next few...

'Business 2.0' reaches its end.(Brief article)
September 10, 2007... New York: The closure last week of the technology-driven Business 2.0 will leave PR pros with one less story-guided business title outside of the big three. Time Inc. announced this past Wednesday that it is folding the magazine, a...

Launch Pad: Friction.tv takes 'meaningful debate' platform to US users.(Brief article)
September 10, 2007... OBJECTIVE: Tagged as a 'soapbox for the online masses,' Friction.tv lets users pontificate on everything from politics to pop culture. The UK-based site launched earlier this year and has garnered more than a half-million unique visits,...

News Analysis: Iraq War-themed movies push politics.
September 10, 2007... Directors utilize big names to get political points across, but risk alienating audiences. There's a new film genre making its way to theaters this fall: the Iraq War-themed movie. And though these features are fictionalized, it's no...

Newsmaker: Katz brings true understanding to TransUnion.(Trans Union Corp.)
September 10, 2007... Steven Katz, TransUnion's director of consumer communications, is a rare commodity - a finance expert who is easy to understand. From mortgage issues to identity theft, consumers are hungry for credit-related knowledge. With his talent for...

Companies: Corporate Profile - CarbonNeutral Co. makes US footprint.(Company overview)
September 10, 2007... European renown has helped its US entry, but company still faces some startup-like challenges. Greenhouse guilt has taken hold in the US, and suddenly people are looking for ways to repent for lapses like SUVs and jet-setting vacations....

Companies: The Agency Business - Rewards justify challenges of starting own firm.(Step One Communications Inc.)
September 10, 2007... PR pros who have made the transition from being large-agency executives to managing their own boutique firms have some words of advice for peers contemplating a similar plunge. For one thing, be prepared to do everything yourself at first,...

Opinion: There's a right approach to Wikipedia conflicts.(Brief article)(Column)
September 10, 2007... In our lead news story last week, 'Tool draws attention to firms' Wikipedia edits,' PR pros warned their counterparts to beware of the new tool, WikiScanner, which allows anyone to strip through the haze of Web anonymity to determine who has...

Opinion: CEO's personal life tricky ground.(Chief executive officers)
September 10, 2007... In the weekend Wall Street Journal, you can find a pictorial tour of the homes of famous celebrities, including top CEOs. You can read about the top five CDs, movies, or TV shows, or see which executive has his or her property on the...

Media relations acuity doesn't match PR's progress elsewhere.(Public Relations)
September 10, 2007... Every year, PRWeek runs an annual feature on the reputation of the PR industry. At one time, the article tended to focus on the 'why don't we get any respect' theme, which used to be a very big deal not so long ago, particularly in regards...

Practicing what you preach is the best counsel to be offered.
September 10, 2007... A young PR pro recently sought my counsel on a potential job change. In the course of the conversation, this individual shared a concern about how job candidates were often evaluated. As she put it: 'If you've worked for more than a year...

Fact File: Fashion world increasingly has designs on blog coverage.
September 10, 2007... In the news The Mercedes-Benz-sponsored Fashion Week, which is up and running at New York City's Bryant Park, is destined to attract the media, as well as passersby who hope to catch a glimpse of all the glamour and action at this event....

Media: Analysis - Numbers add up to papers' grim future.
September 10, 2007... The time has come for the newspaper industry to recognize that its business model is failing. There does not seem to be any prospect for a miraculous turnaround. Print will not suddenly find itself re-emerging as a popular medium in a...

Media: Journalist Q&A.(dialogue with Michael Krasny )(Interview)
September 10, 2007... Name: Michael Krasny Outlets: Sirius, KQED (NPR) Title: Radio host Preferred contact method: forum@kqed.org Web site: kqed.org - PRWeek: Where do you see the future of radio going? Michael Krasny: The one direction is digital -...

Media: Research: Attitudes on childhood obesity.(Survey)(Brief article)
September 10, 2007... CONDUCTED BY: WSJ.com and Harris Interactive. SAMPLE: 2,503 US adults, including 573 parents/guardians of children 12 or under GOAL: Determine public opinion on causes and impact of childhood obesity KEY FINDINGS: - 83%...