PR Week (US) articles from September 2006

PR Week (US) archives from September 2006

Military issues RFP for potential dollars 20m Iraq job.
September 4, 2006... WASHINGTON: The US Central Command (Centcomm) has issued an RFP for strategic communications services in Iraq that could be worth up to dollars 20 million over two years. The move marks one of the most significant PR contracts the military has...

AT&T champions need for emergency PR plans.
September 4, 2006... SAN ANTONIO, TX: AT&T has relaunched and made significant changes to its emergency planning Web site Vital Connections after a hurricane season survey of the Gulf Coast region found that 39% of respondents do not have an emergency...

Pfizer selects WS to help promote cholesterol drug.(Weber Shandwick )(Brief article)
September 4, 2006... NEW YORK: Pfizer has awarded its new Lipitor combination statin task to Weber Shandwick after a month-long RFP process. 'Since we're in the pre-approval stage, the work we'll be doing is to educate (the public) about what good cholesterol...

Chevrolet 'reduceuruse' effort targets MTV set.
September 4, 2006... DETROIT: Chevrolet has bolstered its partnership with MTV as the auto company continues to promote its new, greener line of cars to a younger generation. The 'reduceuruse' effort beckons the public to visit reduceuruse.com, where they can...

1st National Bank takes on consolidation frustrations.(Brief article)
September 4, 2006... PHOENIX: The 1st National Bank of Arizona is addressing the public's frustrations with banking as it launches two products through its newest and largest fully integrated marketing campaign. The company has launched three new Web sites to...

News Brief: GoTV Networks hires GolinHarris as AOR.(Advisory Opinion Request )(Brief article)
September 4, 2006... SHERMAN OAKS, CA: GoTV Networks, a made-for-mobile TV studio and network group, has hired GolinHarris as its AOR after a lengthy review. The client will work with Golin's LA and Orange County offices. GoTV recently expanded its distribution...

News Brief: Lagrant Communications opens Nashville office.(Brief article)
September 4, 2006... NASHVILLE, TN: Lagrant Communications has opened a Nashville, TN, office, the firm's first physical expansion outside of its Los Angeles headquarters. The new branch provides regional support for Lagrant clients that include Nashville-based...

News Brief: MobiTV hires Fleishman-Hillard as global AOR.(advisory opinion request )(Brief article)
September 4, 2006... EMERYVILLE, CA: Tech company MobiTV has hired Fleishman-Hillard as its global AOR after putting out an RFP. The company, which has 1 million paying customers, also hired Nicole Rodrigues from Bite Communications as PR manager.

News Brief: Tonic Life Communications opens offices in US.(Brief article)
September 4, 2006... DALLAS AND NEW YORK: London-based Tonic Life Communications, a lifestyle and life-science PR firm, has opened offices in Dallas and New York City. Jennifer Ryan, previously an SVP and partner at Fleishman-Hillard, will run the Dallas office,...

News Brief: Alison Brod PR signings.
September 4, 2006... NEW YORK: Alison Brod PR has signed Guy Laroche, couture and menswear lines; Tiana, a new T-shirt line; One Little West 12th restaurant; STK, a steakhouse concept in New York's Meatpacking District; TenJune, a celebrity lounge also in the...

News Brief: OpsTechnology hires VerbFactory as AOR.(agency of record)(Brief article)
September 4, 2006... SAN FRANCISCO: Web-based software maker OpsTechnology has hired VerbFactory as its AOR. OpsTechnology makes software for the real estate industry. The value of the account is undisclosed.

News Brief: Allison & Partners opens Washington office.(Brief article)
September 4, 2006... WASHINGTON: San Francisco-based Allison & Partners has opened an office in Washington that will be run by GM Chris Stenrud, a former SVP at GMMB and GolinHarris. Clients include Command Information, Core Capital Partners, and the Delta Airlines...

News Brief: Vincent Shoes selects French/West/Vaughan for launch.(Brief article)
September 4, 2006... RALEIGH, NC: Vincent Shoes has selected French/West/Vaughan to help launch its new line of children's footwear. FWV's tasks will include media relations, product placement, and 'product seeding' for the shoe company.

News Brief: Correction.(Correction notice)
September 4, 2006... In an August 28 story, 'Samsung to fill comms staff after recent departure,' Tara O'Donnell's title was incorrect. She is an account director at Text 100. We apologize for the error.

FDA nod prompts Barr to intensify Plan B push.(United States. Food and Drug Administration)(Brief article)
September 4, 2006... POMONA, NY: After a protracted three-year campaign to get its Plan B 'morning after' pill approved by the Food and Drug Administration for over-the-counter sale, Barr Pharmaceutical is working on a marketing plan that educates consumers, while...

Novell names Shift US AOR.(Shift Communications )(agency of record)(Brief article)
September 4, 2006... WALTHAM, MA: Open-source software company Novell has named Shift Communications its US AOR as the company moves past a management shakeup and continues to highlight its position as a transparent public company. Novell has been on the...

Starbucks introduces salon.(Brief article)
September 4, 2006... SEATTLE: In an effort to extend the Starbucks experience beyond traditional retail locations, the Seattle-based retailer is set to launch a pop-up Starbucks Salon September 8 to 17 in New York's SoHo district. To coincide with Fashion...

Launch Pad: Farecast builds blog buzz to spread word about new site.(Farecast)(Brief article)
September 4, 2006... Organization: Farecast Campaign: Farecast.com launch PR team: Anne Taylor Communications Other marketing: Web advertising Launched: Week of August 21 Budget: Undisclosed Idea: ATC began working with the company about a year ago....

PR Play of the Week: A debatable ploy creates modest buzz.(public relations)(Brief article)
September 4, 2006... When he last graced this space, Iranian president Mahmoud 'The Bomb' Ahmadinejad was scolded for his less-than-groovy plan to ban all Western music from his country. But we're happy to report that he has made a PR comeback by resorting to...

AG emerges as Air2Web global AOR.(Abelson Group)(agency of Record)(Brief article)
September 4, 2006... Atlanta: Mobile marketing software company Air2Web has selected Abelson Group (AG) as its global AOR. Air2Web, which competes with VeriSign, produces marketing applications for companies such as the PGA and UPS. AG already has various...

Your Ride will be on Evian.
September 4, 2006... For three days beginning September 6, Evian will be giving free taxi rides to any Manhattan location to anyone wearing or carrying pink in its branded pink taxis. The branded Escalades have been commissioned to celebrate the 2nd Evian Detox...

CMO stints slump.(chief marketing officers)(Brief article)
September 4, 2006... Chicago: A study by executive search consulting firm Spencer Stuart revealed that the tenure for CMOs at top consumer companies continues to decline, which often leads to marketing agencies having to defend their business sooner than expected....

FL coaches join push for hurricane preparedness.(Florida)
September 4, 2006... TALLAHASSEE, FL: Ernesto, the first hurricane of the season, was barreling down on Florida last week. But the state's football fans were presumably at least somewhat prepared for the disaster, thanks to a series of state-government-produced...

News Analysis: Frequent delays a big part of NASA PR.(National Aeronautics and Space Administration)
September 4, 2006... Along with the actual shuttle, NASA must also tend to the media when launches are postponed. Imagine inviting tens of thousands of people to an event that gets canceled. For NASA public affairs officials accommodating media and VIPs at...

News Maker: Day builds media momentum for Mercedes-Benz.(Geoff Day of Mercedes-Benz USA Inc.)
September 4, 2006... 'There are just a few guys - Luca Del Monte, who used to be at Ferrari, Bill Baker, who used to be at Land Rover - who are so powerfully authentic that they make you believe in the brand because you believe in them,' Dan Neil, automobile...

Companies: Corporate Profile - Canterbury gains edge with influencers.(Company overview)
September 4, 2006... Wary of the conformity mass advertising brings, Canterbury is relying solely on PR for US push. 'This is a 100-year-old brand that hasn't been bastardized yet,' Colin Gillooly, MD of sales and marketing for North America at Canterbury of...

Companies: The Agency Business - Intranets keep teams on same page worldwide.(AOR Text 100 )
September 4, 2006... What worked wonders for IBM in Germany might not necessarily fly in the US. When IBM's AOR Text 100 found that service-oriented architectures worked successfully overseas, the agency brought the concept here. And, according to the firm, it has...

Editorial: Couric is a start, but not a cure-all for CBS News.(Editorial)
September 4, 2006... Katie Couric's debut on the CBS Evening News this week comes after months of furious media coverage and speculation about how she will change the face of evening news and the network itself. And to be fair, the attention is warranted. Her...

Op-Ed: Options grants must be addressed.(executive compensation)
September 4, 2006... Executive compensation has long been bandied about in media circles and the chattering class. Whether it's a story about compensation increasing while revenues decrease, or simply talk that top-tier executives are in the business of naked...

Op-Ed: Key trends will shape PR's future.(Golin/Harris Communications Inc. celebrating 50th anniversary)
September 4, 2006... In preparation for our 50th anniversary, GolinHarris has spent much of the past year exploring the future of communications to determine where the PR industry is headed. We have identified three emerging trends that directly impact PR agencies:...

Opinion: Marketing cannot cover up for company shortcomings.
September 4, 2006... An interior designer would find it perverse if you invited him or her to your house for a consultation, only to have to wade through decrepit furniture, stacks of newspapers, and plates of food on the ground. Such things are not done. But...

Opinion: Message control not realistic, but management is possible.
September 4, 2006... One of the most enticing, yet deceptive demands of top communicators is to control the message. Executives and experts alike speak about it in ways that conjure up visions of a snake charmer using semantic prowess to sway his or her mark. In...

Opinion: Fact File - Election TV ads carry heavy weight for local candidates.
September 4, 2006... In the news Midterm elections are rapidly approaching, and political wars are raging in the form of TV ads and campaign fundraising all over the country for House, Senate, and gubernatorial seats. According to Campaign Media Analysis...

Media: Analysis - 9/11 continues to redefine US journalism.(World Trade Center and Pentagon Attacks 2001)
September 4, 2006... The events of 9/11 changed a lot of things about America. The practice of journalism is one of them. Five years later, the news business is still feeling the effects of that rare, transformative story that defined many careers and set permanent...

Media: Journalist Q&A - Rick Reilly, Sports Illustrated.(interview)(Interview)
September 4, 2006... Name: Rick Reilly Outlet: Sports Illustrated Title: Senior writer Preferred contact method: reilly@siletters.com Web site: www.si.com PRWeek: Are there stories that get too much ink or not enough? Rick Reilly: It's people...

Media: Research - Changing media landscape.(online world)(Brief article)
September 4, 2006... Conducted by: Medill School of Journalism and The NewsMarket. SAMPLE: 163 publications in the US and UK; 111 editors surveyed; content analysis of 148 Web sites GOAL: To determine how publications are adapting to the online world ...

Media: Roundup - Issues still driving alt-weekly coverage.(alternative weeklies )
September 4, 2006... New times' purchase of Village Voice Media earlier this year is certainly proof of the growing viability of alternative weeklies since the entire category shifted to a free-distribution/ad-based business model. But it's also triggered concern...

Media: Critical Hit - Siemens awarded play on WIOD.(interview )(Interview)
September 4, 2006... What are your client's media goals? Kim Newman: Our client is the Siemens Foundation, the nonprofit arm of technology giant Siemens. It provides dollars 2 million in annual awards to students and teachers for math and science excellence,...

Media: Media Ups and Downs.(ESPN its plans to launch ESPNU.com)(Brief article)
September 4, 2006... ESPN announces its plans to launch ESPNU.com, a Web site devoted to college sports, to help its ESPNU television network Nielsen Media Research reaches an agreement with Spanish language network Azteca America to include it in its National...

Media: Inside Information - Vlogging expands the audience for academic clients.(online video)
September 4, 2006... Whether it's reaching out to prospective students, allowing for more accessibility to class lectures, conducting a class off-site, or trying to win over investors, video blogging, or vlogging, has become an important PR tool for academic...

Cover Story: Today's media relations rules.(Cover story)
September 4, 2006... Technology has created seismic shifts in the media landscape, and a media relations pro's field of expertise has had to grow in kind. But relationships are still key, finds Hamilton Nolan. The media industry rarely undergoes an actual...

Regional Focus: PR in the heartland.(public relations, Missouri)
September 4, 2006... 'Show Me State' communications pros find the Midwest to be a great platform for local, national, even global outreach. Missouri has historically been a geographical crossroads of sorts for the nation, between the industrialized East and the...

PR Technique: Staying on top of online influence.(public relations)
September 4, 2006... Online dialogues affect perceptions about companies. Elizabeth Krietsch looks at ways of managing the impact. Blogs, podcasts, wikis, and other applications of the ever-evolving online world have undergone a massive increase in popularity...

Campaigns: Oceana effort fights overfishing.
September 4, 2006... OCEANA PR TEAM: Oceana (Washington) and Armstrong Analytics (Gaithersburg, MD) CAMPAIGN: Cut the Bait DURATION: May 2006-ongoing BUDGET: Less than dollars 300,000 The challenge, then, for nonprofit organization Oceana, which works...

Campaigns: Visconti pen premiere gets star treatment at Cannes.(Brief article)
September 4, 2006... VISCONTI PR TEAM: Visconti (Florence, Italy) and The Michael Russell Group (Manhattan Beach, CA) CAMPAIGN: Divine Proportion at the Cannes Film Festival DURATION: April to May 2006 BUDGET: Approximately dollars 650,000 STRATEGY...

Campaigns: Aggressive approach helps boost Mio brand presence.(Text 100 Group PLC, Mio Technology Ltd.)(Brief article)
September 4, 2006... MIO TECHNOLOGY LTD. PR TEAM: Mio Technology, (Fremont, CA) and Text 100 (San Francisco) CAMPAIGN: Launching New Devices and Establishing Brand Awareness in a Crowded Market DURATION: September 2005 to February 2006 BUDGET: dollars...

PR Toolbox: Preparing for RMTs, crisis comms training, and more.
September 4, 2006... RMTs What is the best way to prepare a spokesperson for a radio media tour? Lynn Harris Medcalf of News Generation suggests preparing five to six key bullet points, along with supporting materials. 'If you have statistics for local...

Careers: Expert Advice - Smooch Reynolds, CEO, The Repovich-Reynolds Group.(Interview)(Brief article)
September 4, 2006... What are some of the key qualifications you seek in someone vying for an executive-level position?. A: With most searches for executive-level talent, you need a well-defined set of experiences that you expect communications pros to have....

Careers: People Moves - Edelman.(Michael Wiley been appointed)(Brief article)
September 4, 2006... NEW YORK: Edelman has hired Michael Wiley, former director of global communications technology and new media at General Motors, as SVP in the firm's Me2Revolution practice. At GM, Wiley spearheaded such online initiatives as the company's...

Careers: People Moves - GCI Group.(Bill Martin and Jill Dosik )(Brief article)
September 4, 2006... NEW YORK: GCI Group has made two key promotions in its healthcare practice: Bill Martin has been named EVP, North American practice leader, a new post. Jill Dosik has been named EVP, director, New York healthcare. Martin has been with GCI since...

Careers: People Moves - AstraZeneca.(Lisa Davis is appointed)(Brief article)
September 4, 2006... WILMINGTON, DE: AstraZeneca has hired Lisa Davis as VP of corporate communications, responsible for all internal and external US corporate communications. Davis joins the company after working as a consultant. She previously served as head of...

Careers: People Moves - Weber Shandwick.(B. Bonin Bough been appointed)(Brief article)
September 4, 2006... NEW YORK: Weber Shandwick has named B. Bonin Bough as EVP, interactive and emerging media. He will help lead WS' international Web relations practice and report to Gail Heimann, president of Weber Shandwick New York. Bough joins from Ruder...

Careers: People Moves - Hill & Knowlton.(Ryan Barr been appointed)(Brief article)
September 4, 2006... NEW YORK: Hill & Knowlton has hired Ryan Barr as SVP and director of IR and financial communications for its New York office. Previously, he was corporate communications VP at Atari.

Careers: People Moves - McGrath/Power PR.
September 4, 2006... SANTA CLARA, CA: McGrath/Power PR has hired two new SVPs: Ursula Herrick from Intel and Jeff Lettes from Applied Materials.

Careers: People Moves - Cunard Line.(Brian O'Connor been appointed)(Brief article)
September 4, 2006... VALENCIA, CA: Cunard Line has tapped Brian O'Connor for the newly created role of PR director. He will oversee PR strategies and US media relations and special events for Cunard ocean liners Queen Mary 2, Queen Elizabeth 2, and Queen Victoria....

Careers: People Moves - Rubenstein.(J. Travis joins Rubenstein Public Relations )(Brief article)
September 4, 2006... NEW YORK: Rubenstein PR has hired J. Travis as a VP to lead accounts for ZAP Advanced Technology Vehicles, Trump Vodka, and New York Health & Racquet Club (NYHRC). He was previously a brand manager at NYHRC.

Careers: People Moves - Starz Entertainment Group.(Chelsye Burrows been appointed)(Brief article)
September 4, 2006... ENGLEWOOD, CO: Starz Entertainment Group (SEG) has named Chelsye Burrows VP of programming publicity. Burrows, the media company's executive director of corporate communications since 2003, will be responsible for generating programming...

Mitsubishi enlists RF as AOR to put it back on consumers' radar.
September 11, 2006... CYPRESS, CA: Mitsubishi Motors North America has selected Ruder Finn to be AOR for its US business. Richard Funess, president of RF Americas, told PRWeek that, as part of the two-year contract, the agency would focus on improving the...

BP recruits former judge to handle employee concerns.(BP America Inc. appoints Stanley Sporkin)(Brief article)
September 11, 2006... HOUSTON: BP has hired former US District Judge Stanley Sporkin to serve as ombudsman and to help streamline its internal communications system. Sporkin's function as a paid contractor will be to listen to complaints or concerns raised by...

Viacom uses Sard in effort.(Viacom worked with Citigate Sard Verbinnen)(Brief article)
September 11, 2006... NEW YORK: Viacom worked with Citigate Sard Verbinnen on the surprise rollout of the media company's new CEO Philippe Dauman last week. Carl Folta, EVP in the office of the chairman at Viacom, confirmed that Sard helped with the...

GM extends its media reach to college press.(General Motors Corp)
September 11, 2006... THOUSAND OAKS, CA: General Motors is positioning a controversial new program to provide college journalists with a free trip to Las Vegas to learn about its products as a novel attempt to reach out to an underserved media demographic. The...

Heinz anniversary efforts push personalized labels.(Jack Horner Communications )(Brief article)
September 11, 2006... Pittsburgh: Heinz Ketchup has been pushing its personalized label campaign to the national media via Pittsburgh-based Jack Horner Communications (JHC), resulting in a wealth of requests for the made-to-order labels. The effort, celebrating...

News Brief: Waggener Edstrom launches Narrative Network.(Narrative Network a text mining and mapping software)(Brief article)
September 11, 2006... SEATTLE: Waggener Edstrom Worldwide has launched Narrative Network, a text mining and mapping software that measures the effectiveness of brand messages in online and offline media. Daniel Gallagher, VP for research, said the product was...

News Brief: Mariner Maher wins account.
September 11, 2006... NEW YORK: Marina Maher Communications has won the account for Q-Med Scandinavia's Deflux, a product used to treat children with vesicoureteral reflux, a bladder condition.

News Brief: Mimi's Cafe hires Morgan Marketing & PR.
September 11, 2006... IRVINE, CA: Mimi's Cafe, a European-style bistro, has hired Morgan Marketing & PR for media outreach to support product launches and brand awareness for new markets.

News Brief: Brownstein & Associates adds Sci-Fi Channel to roster.(Brief article)
September 11, 2006... NEW YORK: Brownstein & Associates has added the Sci-Fi Channel to its client roster. The firm will be working with in-house PR pros on executing campaigns to promote projects related to Pulse, the channel's Web 2.0 presence.

News Brief: Edelman announces partnership with TAG Strategic.
September 11, 2006... LOS ANGELES: Edelman has announced a partnership with TAG Strategic, a new venture offering branding, market intelligence, business development, strategic marketing, and digital transition services.

News Brief: AmericanLife TV Network names AOR.(AmericanLife TV Network has named Trylon SMR as its AOR)(Brief article)
September 11, 2006... NEW YORK: AmericanLife TV Network has named Trylon SMR as its AOR. The network, which is geared toward the baby-boomer generation, airs classic TV, lifestyle, and original programming. Trylon will handle media relations for the network, which...

News Brief: Amy Levy PR adds new clients.(Amy Levy Public Relations has added three new clients)(Brief article)
September 11, 2006... LOS ANGELES: Amy Levy Public Relations has added three new clients: Joanie's Smiles chocolates, the 2006 LA Femme International Film Festival, and the American Jewish Congress. For each account, the firm will handle media relations and...

News Brief: LaurEss selects LLC as AOR.(LaurEss has contarcts with Lisa Lori Communications (LLC) as AOR )(Brief article)
September 11, 2006... NEW YORK: LaurEss has selected Lisa Lori Communications (LLC) as AOR to lead marketing communications for its line of mineral cosmetics. LLC will create a national PR plan that includes trade, consumer, and online publicity.

News Brief: Modern Luxury Magazines hires Zapwater.(Modern Luxury Magazines has hired Zapwater Communications )(Brief article)
September 11, 2006... CHICAGO: Modern Luxury Magazines has hired Zapwater Communications for the debut of Chicago Social Brides, a bi-annual title that will launch this December. Zapwater will coordinate various events to boost exposure and subscribers.

News Brief: Corrections.(Correction notice)
September 11, 2006... In the August 28 Newsmaker on NASA's assistant administrator for public affairs David Mould, we stated that the space shuttle Challenger exploded in 2003. It was Columbia. Also, Dean Acosta joined NASA shortly before the February 2003 incident,...

WDC's effort counters 'blood diamond' myth.(World Diamond Council )(Brief article)
September 11, 2006... LOS ANGELES: The World Diamond Council (WDC) is involved in an extensive education campaign to counter the belief that 'blood diamonds' are still circulating within the jewelry industry, coinciding with the resurgence of 'blood' or conflict...

9/11 spurs outreach boost.(World Cares Center )(Brief article)
September 11, 2006... NEW YORK: Timing events to correspond with the fifth anniversary of the 9/11 terror attacks, hospitals and advocacy groups have been ramping up outreach to inform the emergency-responder community about lingering health issues. 'There's a...

GAO knocks BBG networks.(United States. Government Accountability Office)(United States. International Broadcasting Bureau. Radio Sawa)(Brief article)
September 11, 2006... WASHINGTON: A new report from the Government Accountability Office (GAO) said that the US government-funded Radio Sawa and the Alhurra satellite TV networks lack uniform journalistic standards, credible mechanisms for measuring audiences, and...

Launch Pad: Whirlpool and PerfectMatch put new spin on speed dating.(PepperCom Inc.)(Brief article)
September 11, 2006... Objective: Audrey Reed-Granger, Whirlpool director of consumer insights, said the company wanted to set its new line of washer/dryers apart from other brands. 'We wanted to have our products show up in unexpected places and have the...

PR Play of the Week: VMA snub enables Mos Def to shine.
September 11, 2006... For most of the 135 million Americans who describe themselves as musicians, a year without an invitation to the MTV Video Music Awards is another chance to fire up the bong, break out the bongos, and watch the spectacle on TV while commenting...

Tag Heuer broadens brand.(TAG Heuer International S.A. uses brand ambassadors for its campaign)(Brief article)
September 11, 2006... Springfield, NJ: Tag Heuer is using brand ambassadors to highlight its new focus on 'sports and glamour' as part of its 'What Are You Made Of?' campaign. The luxury watch brand was scheduled to team up with Uma Thurman, one of its brand...

MSR captures Ariba task.(MSR Communications wins Ariba Inc software account)(Brief article)
September 11, 2006... SAN FRANCISCO: MSR Communications has won the Ariba software account, as the company sets to celebrate its 10th year anniversary. Sunnyvale, CA-based Ariba is a b-to-b IT company that provides spend-management software to Fortune 500...

News Analysis: There's more behind Web 2.0 than hype.
September 11, 2006... PR pros are counteracting overuse of 'Web 2.0' by adapting outreach to its core element: bloggers. Say 'Web 2.0' in front of Voce president Rich Cline, and what you may witness is exasperation. 'The Web 2.0 phrase itself has been...

Newsmaker: Mozilla's Kim helps push Firefox to the next level.(Paul Kim)
September 11, 2006... When Mozilla launches its newest version of the Firefox Web browser 2.0 this fall, it will be led by Paul Kim, who is more than just the director of product marketing - he's a dedicated fan. 'I was a happy Firefox user,' he notes, 'before I...

Companies: Corporate Profile - NJ Nets transform team by courting fans.(New Jersey Nets)(Company overview)
September 11, 2006... Effort to make the Nets the most accessible team in sports scores coverage beyond the sports pages. In the New York basketball world, the Knicks have always been considered the glamorous team. Their regional cousins, the New Jersey Nets,...

Companies: The Agency Business - Reviews should be ongoing, two-way process.(Hill and Knowlton Inc.)
September 11, 2006... The words 'performance review' are two of the most dreaded among agency managers and staffers alike, alluding to what often is considered little more than an HR-arranged torture exercise. But there are ways to make the review experience not...

Editorial: Election messages need substance, not sermons.(Editorial)(Brief article)
September 11, 2006... As any effective communicator will attest, singular messaging is the easiest way to explicate an entity's brand positioning in a way the public can easily digest. BP has chosen to make the environment its calling card in recent marketing...