PR Week (US) articles from October 2007

PR Week (US) archives from October 2007

'Halo 3' push focuses on traditional media outlets.
October 1, 2007... REDMOND, WA: Microsoft's multimillion-dollar marketing push supporting the launch of Halo 3 for the Xbox 360 helped generate dollars 170 million in sales, setting the new record for opening-day sales in the US by an entertainment property. ...

Microsoft campaign puts Burson on the defensive.
October 1, 2007... WASHINGTON: Burson-Marsteller defended itself against critics this week amid reports that it didn't properly disclose a relationship with Microsoft. The firm was behind a campaign touting the risks associated with Google's planned...

GM prioritizes employee comms amid UAW strike.(United Auto Workers)(General Motors Corp.)(Brief article)
October 1, 2007... DETROIT: General Motors' PR team made internal communications a priority before and during the United Auto Workers two-day strike that ended last week, limiting external outreach as the two sides reached a decision. Tony Cervone, VP,...

PBS taps DKC to take 'The War' beyond TV.(Public Broadcasting Service)(Dan Klores Communications )
October 1, 2007... WASHINGTON and new york: PBS has partnered with Dan Klores Communications to extend the seven-part miniseries The War beyond the television set in order to better inform the public about World War II. Airing through November, filmmaker Ken...

Dyed fountains highlight Showtime's 'Dexter' effort.(Showtime Networks Inc.)(Pop2Life Creative Marketing and Promotion)(Brief article)
October 1, 2007... LOS ANGELES: Spewing red water and wrapped in yellow police-style tape, some of the US' most visible fountains appeared to be the spots of grisly crime scenes last Thursday. In reality, they were reminders for viewers to watch Showtime...

News brief: Dell going carbon neutral.(Brief article)
October 1, 2007... WASHINGTON: Dell has added going carbon neutral by late 2008 to its ongoing environmental initiatives, and is urging others in the tech industry to follow its lead. The effort was launched September 26 with a public announcement from...

News brief: Sybase expands relationship with Citigate Cunningham.(Brief article)
October 1, 2007... SAN FRANCISCO: Sybase has expanded its relationship with Citigate Cunningham by selecting the firm to represent its subsidiary, Sybase 365. Citigate is now AOR for Sybase and all its subsidiaries

News brief: Havas reports increase in profitability.(Financial report)(Brief article)
October 1, 2007... SURESNES, FRANCE: Global holding company Havas has reported an increase in profitability and organic growth as part of its first-half 2007 results. It reported earnings per share up 60%, and group revenue up 1.3% to EUR729 million (US...

News brief: Reshuffle of leadership at PMK/HBH.(Brief article)
October 1, 2007... LOS ANGELES: PMK/HBH is reshuffling its leadership, placing partners Cindi Berger and Simon Halls as co-CEOs of the firm. According to reports, Pat Kingsley is stepping down as current CEO of the publicity-focused agency and will continue...

News brief: PR team selected for The Randy Parton Theatre.(public relation)(French/West/Vaughan)(Brief article)
October 1, 2007... RALEIGH, NC: The Randy Parton Theatre has selected French/West/Vaughan to handle PR and marketing initiatives. On behalf of the new, Roanoke Rapids, NC-based venue, the agency will develop and execute programs designed to drive ticket sales...

News brief: BHG.com selected.(Better Homes and Gardens)(Brief article)
October 1, 2007... NEW YORK: BHG.com, the Web site companion to Better Homes and Gardens, has selected Trylon SMR as its AOR. BHG.com is the flagship site for Meredith Corp

News brief: Partnership formed.(Brief article)
October 1, 2007... WASHINGTON: Global Communicators has formed a partnership with N'PR Communications Consultancy, which has offices in Istanbul and Ankara, Turkey. The partnership will assist clients both in the US and in Turkey with services in either or both...

News brief: Sloane & Co. and Nasdaq working together.(The Nasdaq Stock Market Inc.)(Brief article)
October 1, 2007... NEW YORK: Sloane & Co. is working with Nasdaq on two deals: the exchange's acquisition of Sweden's OMX Group, and its plan to sell a roughly 20% stake of itself to Borse Dubai. The US government is reviewing the security implications of the...

News brief: Name change for Mindshare.(Brief article)
October 1, 2007... WASHINGTON: Mindshare Interactive Campaigns has changed its named to Virilion, following a recent investment in the company from venture capital firm Enhanced Capital Partners. Virilion did not provide details on the investment

News brief: Corrections.
October 1, 2007... In our September 24 front-page story 'Ford's 'Warriors in Pink' aids breast cancer battle,' Ford's sponsorship and alliance manager Crystal Greene's name was spelled incorrectly. In the same story, Ford worked with JWT to launch a MySpace...

AMD marks comeback with processor launch.(Advanced Micro Devices Inc.)(Brief article)
October 1, 2007... SUNNYVALE, CA: Advanced Micro Devices (AMD) has launched a global campaign to promote its new processor to the commercial market. The outreach effort hopes to put AMD back on the map competitively. AMD has recently been fraught with...

'Times' to push free content.(New York Times Co.)(Brief article)
October 1, 2007... NEW YORK: The New York Times is planning to launch a new brand campaign in the wake of its decision to put an end to TimesSelect, its large-scale experiment in paid online content. The demise of the pay-wall subscription is raising...

India@60 comes to New York.(Brief article)
October 1, 2007... NEW YORK: The Indian government held its India@60 campaign last week in New York as a way to educate and draw visitors. The event was specifically timed to coincide with the UN General Assembly and Clinton Global Initiative meetings. ...

LAUNCH PAD: National Geographic turns to video to tout green Web site.(S)(Brief article)
October 1, 2007... Company: National Geographic Campaign: Virally promoting National Geographic's 'green' Web site PR team: ID (New York) and National Geographic Launch: August 16 Budget: Under dollars 30,000 (for video production) IDEA: ID decided to...

PR Play of the Week: O'Reilly is amazed at 'civil' rights.(Bill O'Reilly)(Brief article)
October 1, 2007... It could happen to any white, middle-aged fascist: After a pleasant meal at a soul food restaurant with Al Sharpton, you feel compelled to share your delight with the civilized behavior of African Americans. 'I couldn't get over the fact...

VNR debate intensifies as FCC fines Comcast.(video news releases)(Federal Communications Commission)
October 1, 2007... WASHINGTON: In a precedent-setting first, the Federal Communications Commission has fined Comcast dollars 4,000 for airing a VNR without disclosure. The ruling is the result of a complaint filed jointly by the Center for Media and...

GolinHarris launches a green unit.
October 1, 2007... CHICAGO: GolinHarris has launched Green, a worldwide practice that will focus on issues around environmental, economic, social, and political sustainability. 'It's not just about the environment, but all the things that make our planet and...

Taxis take scenic route.(Brief article)
October 1, 2007... The 'Summer of Love' may have been 40 years ago, but New York City's yellow cabs are reviving a little of that spirit this autumn. The flowery taxis are the result of a privately funded yearlong public art project celebrating the 100th...

Wrigley touts gum.(Wm. Wrigley Jr. Co.)(Brief article)
October 1, 2007... CHICAGO: The Wm. Wrigley Jr. Co. is hoping to leverage the American Dental Association's (ADA) seal of acceptance awarded to three of its chewing gum brands last week in the hope that it can reach dental professionals and consumers interested...

Give 1 Get 1 launches in US, Canada.(Brief article)
October 1, 2007... CAMBRIDGE, MA: Nonprofit One Laptop Per Child (OLPC) recently launched 'Give 1 Get 1' (G1G1). The two-week program, starting November 12, will enable individuals in the US and Canada to purchase two laptops - one to 'give' to a child in a...

Text unveils GRO to help up efficiency.(Text 100 International)(Global Resources Optimization)(Brief article)
October 1, 2007... MUMBAI, India: Text 100 has launched its Global Resources Optimization (GRO) service based out of Mumbai. The center will focus on time-intensive services that don't require local industry knowledge and are tailored for virtual teamwork,...

Omega taps BNC.(Bragman Nyman Cafarelli)(Omega US)(Brief article)
October 1, 2007... NEW YORK: Omega US, a subsidiary of the Swatch Group, has named BNC (Bragman Nyman Cafarelli) its first-ever AOR. The firm will lead communications efforts for the Omega US brand and manage all media relations for its watch and jewelry...

Bush heads climate change influence list.(George Bush)(Brief article)
October 1, 2007... NEW YORK: Al Gore may seem to get all the press, but according to a new study by Hill & Knowlton, President George Bush is actually the top 'influencer' in the media when it comes to global warming attitudes in the US. The president is...

Online gambling lobby hires Ogilvy for comms.(Interactive Media Entertainment and Gaming Association)(Ogilvy Public Relations Worldwide)
October 1, 2007... WASHINGTON: The Interactive Media Entertainment and Gaming Association (iMEGA), a nonprofit that lobbies for online gambling interests, has hired Ogilvy Public Relations Worldwide to help with public outreach. IMEGA president Edward Leyden...

News Analysis: Organic industry seizes opportunity.
October 1, 2007... Recent crises with major names offer eco-friendly brands a chance to grab a piece of the consumer pie. With consumer products, like Mattel toys and microwave popcorn, making news as potential health hazards, non-toxic and organic products...

Newsmaker: Schake helps Live Earth occupy center stage.(Kristina Schake Consultants)
October 1, 2007... If the planet had a PR team, it would likely be led by Kristina Schake. A fixture in California's political and social-action campaign scene, LA-based Kristina Schake Consultants guided global media strategy and press operations for this...

Companies: Corporate Profile - Enterprise embraces the environment.(Enterprise Rent-A-Car Co.)(Company overview)
October 1, 2007... From its products to its partnerships, the rental-car giant takes its 'green' responsibilities to heart. Enterprise Rent-A-Car's VP of PR Pat Farrell vividly recalls the moment being green became a priority for the company. It was...

Companies: The Agency Business - Green practices can benefit firms' bottom line.
October 1, 2007... As environmentally friendly business offerings become de rigueur at PR firms across the country, agencies are finding that they must make their internal practices more 'green,' as well. For one, Fleishman-Hillard recently pledged to become...

Opinion: One size does not fit all for environmental efforts.(Brief article)
October 1, 2007... Among other publications, PRWeek has noticed a significant increase in interest in sustainability by both consumers and corporate America. While debate remains whether environmental concerns will continue to get significant traction,...

Op-Ed: Sustainable walk must match talk.
October 1, 2007... Preaching green is all the rage in the PR industry these days, and frankly, it is time to re-examine the buzzword and have a serious discussion about what environmental stewardship really means and why it is important to business. We'd all...

Op-Ed: Green prophets equal green profit.
October 1, 2007... The green movement has become big business with even greener profits at stake. As more and more consumers take increasing ownership in the green movement, the burden of proof now lies with manufacturers, corporations, and governments to show...

Opinion: Staffers are a good litmus test for environmental messaging.
October 1, 2007... As a consumer (and an increasingly eco-conscious one, at that), it's easy to see the powerful message emanating from outdoor clothing manufacturer - and cover-story subject - Nau (see p. 17). A startup run by ex-Patagonia execs, it preaches...

Opinion: More transparency online will prompt overdue conversations.
October 1, 2007... The discovery that people inside companies and political organizations have been sprucing up what's said about them on Wikipedia, the online encyclopedia that anyone can edit, may be the least surprising PR-related news in years. Even less...

Fact File: Green angle adds some meat to activist groups' campaigns.(Brief article)
October 1, 2007... IN THE NEWS The idea that being an environmentalist means you should also denounce meat-eating has come into vogue lately. Animal rights activists have seized upon a report issued by the United Nations Food and Agriculture Organization...

Five Facts.(Brief article)
October 1, 2007... 1. FAO research shows that animal agriculture generates 18% of the world's greenhouse gas emissions - more than the 13.5% produced by all forms of transport combined. 2. PETA has written to more than 700 environmental groups, asking them...

Media Analysis: Green publications catch everyone's eye.
October 1, 2007... Mixed among the vegetarian journals and yoga newsletters, earth-friendly magazines have held a place on newsstands for years. But with consumers' attentions now leaning green, these titles are appearing front and center, and it's not...

Media: Journalist Q&A - Kennet Weiss, LA Times.(Los Angeles Times)(Interview)
October 1, 2007... Name: Kenneth Weiss Outlet: LA Times Title: Staff writer Preferred contact method: Ken.Weiss@latimes.com Web site: latimes.com This year he won the Pulitzer Prize in explanatory reporting for the 'Altered Oceans' series, which...

Media Research: Environmental opinions.(Survey)(Brief article)
October 1, 2007... CONDUCTED BY: Rackspace Managed Hosting SAMPLE: Approximately 400 b-to-b customers GOAL: Determine positions on environmental issues facing business KEY FINDINGS: 75% would choose a green vendor over a non-green one if their prices were...

Media Roundup: Green surge forces new recycling angles.
October 1, 2007... The US produces about 220 million tons of garbage every year, according to the EPA. But most Americans spend little time thinking about all that waste once it's tossed into a trash can. Waste management, though, is not only a big business,...

Media Roundup: Media ups and Downs.(briefs)(Brief article)
October 1, 2007... Dan Rather vows to give a 'substantial' portion of any winnings in his dollars 70 million lawsuit against CBS to journalism groups. Time Inc. plans to launch an Indian edition of Fortune magazine in a joint venture with a local publishing...

Media Roundup: Inside Information - Eco-friendly features give annual reports added appeal.
October 1, 2007... These days, it's common for annual reports to have design elements that make them aesthetically appealing and easier to read. But just as important are features that showcase the eco-friendliness of the company. The report for RPM, an...

Media Roundup: Critical Hit - Re/Max builds presence in HI paper.(dialogue with Tina Montri of Miller Group )(Interview)(Brief article)
October 1, 2007... Name: Tina Montri, account coordinator, The Miller Group (LA) Placement: Honolulu Star-Bulletin, June 3 Pitch Timeline: Two weeks. Tina Montri: We handle media outreach in California and Hawaii for global realtor Re/Max International....

Cover Story: Partners in change.(Nau.com)
October 1, 2007... As the green movement gains even more momentum, many companies are encouraging their customers to live a more eco-friendly life - and are offering the tools to do so. If judged by traditional promotional means, the short film that outdoor...

Market Focus: Hollywood turns a deeper shade of green.
October 1, 2007... Movie studios are slowly incorporating environmental messages into mainstream film marketing. Hollywood is certainly no stranger to environmental consciousness. From trading Hummers for hybrids to funding eco-awareness documentaries, movie...

PR Technique: Authenticity vital to green coverage.
October 1, 2007... Getting sustainability issues on the press' radar requires an honest, well-informed message. Many media outlets are increasing coverage of green/sustainability issues, thus providing plenty of opportunity for companies that are...

Campaign: Travelocity touts carbon offsets.(Vollmer Public Relations)
October 1, 2007... TRAVELOCITY PR team: Travelocity (Southlake, TX) and Vollmer Public Relations (Dallas, with media relations help in Austin, TX; Houston; and New York) Campaign: Be A Hero - Go Zero Duration: May 2006-ongoing Budget: dollars 200,000...

Campaign: NatureScape effort pushes eco-friendly landscaping.(Brief article)
October 1, 2007... BROWARD COUNTY, FL PR team: Broward County (FL) and The Environmental Communications Group (Tampa, FL) Campaign: NatureScape Makeover Duration: August 2005-ongoing Budget: dollars 35,000 'This program is an example of the county's...

Campaign: Clean Energy competition gets mainstream coverage.(Brief article)
October 1, 2007... ENERGY SIG PR team: Energy SIG of the MIT Enterprise Forum of Cambridge (Cambridge, MA) and Bell Pottinger USA (Boston) Campaign: Ignite Clean Energy Business Presentation Competition Duration: January to May 2007 Budget: dollars...

PR Toolbox: Measurement's importance, mobile tour planning, more.
October 1, 2007... MEASUREMENT - How can I convince my boss to fund a PR metrics system? 'Many communication plans are long on tactics, but short on measuring results,' says BurrellesLuce SVP Steve Shannon. It's tough to prove that a single PR...

Careers: People Moves - Edelman.(Steve Brown)(Brief article)
October 1, 2007... CHARLOTTE: In order to strengthen its motorsports portfolio, Edelman has named Steve Brown SVP of its sports and sponsorship division. The industry veteran's focus will be the firm's national motorsports team, which handles PR, racing...

Careers: People Moves - Fuse.(Carol Goll)(Brief article)
October 1, 2007... NEW YORK: Music TV network Fuse has named Carol Goll SVP of marketing. She will be responsible for repositioning the network's strategic brand vision and for overseeing its communication to all constituencies. Prior to joining Fuse, Goll was GM...

Careers: People Moves - Baxter International.(appointments of Tarsis Lopez, Laura Grossman, Christy Hummel, Chris King)(Brief article)
October 1, 2007... DEERFIELD, IL: Baxter International has hired a number of senior- level communications staffers: Tarsis Lopez as senior manager of corporate communications; Laura Grossman as senior communications specialist; Christy Hummel as manager of...

Careers: People Moves - The Axis Agency.(Gustavo Bujanda)(Brief article)
October 1, 2007... DALLAS: The Axis Agency has hired Gustavo Bujanda as a VP. He will lead the agency's work on its US Army account out of Dallas. Bujanda has previously held positions with Burson-Marsteller and Fleishman-Hillard

Careers: People Moves - Fleishman-Hillard.(Betsy Merryman)(Brief article)
October 1, 2007... LOS ANGELES: Healthcare communications and marketing expert Betsy Merryman has joined Fleishman-Hillard's LA office as SVP and West Coast leader in the firm's healthcare practice. Prior to joining Fleishman, Merryman served as SVP and MD of...

Careers: People Moves - Resolute Consulting.(Anne-Marie St. Germaine)(Brief article)
October 1, 2007... CHICAGO: Anne-Marie St. Germaine has joined communications and public affairs firm Resolute Consulting as chief creative officer. She was most recently president of her own public affairs practice

Careers: People Moves - MSLO.(appointment of Elizabeth Estroff at Martha Stewart Living Omnimedia Inc.)(Brief article)
October 1, 2007... NEW YORK: Martha Stewart Living Omnimedia (MSLO) has appointed Elizabeth Estroff to the post of SVP of corporate communications and media relations. She will serve as spokesperson for the company, oversee the in-house communications...

Careers: People Moves - Sharon Merill Associates.(appointment of Paul Sagan )(Brief article)
October 1, 2007... BOSTON: Sharon Merill Associates has appointed Paul Sagan to a VP post at the firm. He will counsel clients on IR and transaction communications issues and will work to bolster the firm's strategic media relations and financial communications...

Careers: People Moves - Ask.com.(appointment of Nicholas Graham at IAC Search & Media)(Brief article)
October 1, 2007... OAKLAND, CA: Ask.com has hired Nicholas Graham as its VP of corporate communications. His responsibilities include helping direct media strategies, corporate, brand, and reputation issues, product launches, industry collaboration, public...

Expert Advice.(Brief article)
October 1, 2007... Stephanie Howley, VP of HR, GCI Group North America - I want to relocate to an area not in my agency's network? Can that be done successfully? A: An increasing number of employees want to live where their agency doesn't have an office....

Countrywide initiates effort to counter critics.(Countrywide Financial Corp.)
October 8, 2007... CALABASAS, CA: Countrywide Financial, the beleaguered face of the subprime mortgage meltdown, is working with Burson-Marsteller on an extensive internal and external communications effort to ferociously defend itself from its legion of critics....

Comcast hires Burson, Paine.(Burson-Marsteller)(Paine PR)(Brief article)
October 8, 2007... PHILADELPHIA: To assist with its growing communications needs, Comcast has hired Burson-Marsteller, for a seven-figure account, and Paine PR. D'Arcy Rudnay, SVP of corporate communications at Comcast, said Burson will provide broad...

Merck taps GCI to help on the Gardasil account.(Brief article)
October 8, 2007... NEW YORK: Merck has hired GCI Group for work on advocacy efforts, state education, and professional and scientific communications for Gardasil. The vaccine guards against certain types of the human papillomavirus (HPV), known to cause nearly...

Markey calls for more commitment to 'green'.
October 8, 2007... WASHINGTON: Rep. Edward Markey (D-MA), chairman of the Select Committee on Energy Independence and Global Warming, had stern words at PRWeek's Target Green conference on October 3 about 'Detroit' and energy utilities' commitment to...

TCFV starts online effort to fight teen dating abuse.(Texas Council on Family Violence)(loveisrespect.org)(Brief article)
October 8, 2007... DALLAS: The nonprofit Texas Council on Family Violence (TCFV) is working with Ruder Finn on an online push aimed at raising awareness of teen dating abuse and engaging parents and teens on an interactive level. Starting in early July, RF...

EMBRATUR hires Ogilvy Public Relations Worldwide.(Brief article)
October 8, 2007... CHICAGO: The Brazilian Tourist Board, EMBRATUR, has hired Ogilvy Public Relations Worldwide to launch a media relations campaign promoting Brazil as a premier travel destination. Led by Ogilvy's Chicago team, efforts began last month with...

PPMG expands relationship with WHAM-O.(Pollack PR Marketing Group)(Brief article)
October 8, 2007... LOS ANGELES: The Pollack PR Marketing Group (PPMG) has expanded its relationship with client WHAM-O to commemorate the toy company's 60-year anniversary in 2008. PPMG will design and execute both a traditional anniversary PR effort, as well as...

SimplyShe hires Solem & Associates.(Brief article)
October 8, 2007... SAN FRANCISCO: SimplyShe hired Solem & Associates for a brand launch and ongoing media relations through 2008. The company, which specializes in lifestyle products like clothes, cards, and designer dog apparel, hired the agency to push its new...

Governement of Turkey hires Fleishman-Hillard.(Brief article)
October 8, 2007... WASHINGTON: The government of Turkey has hired Fleishman-Hillard to help improve the country's image in the US. Under a six-month contract that is worth dollars 113,683 per month and ends March 3, 2008, Fleishman will provide media relations,...

AED renews contract with Speakerbox Communications.(Arlington Economic Development)(Brief article)
October 8, 2007... ARLINGTON, VA: Arlington Economic Development (AED) has renewed its contract with SpeakerBox Communications as AOR. Under a one-year, dollars 120,000 contract, with options to renew for another four years, SpeakerBox will continue to provide...

Mullin House names RGM Communications as AOR.(Brief article)
October 8, 2007... WYLIE, TX: Mullin House, a Richardson, TX-based law firm specializing in business, franchise, trademark, and employment law, has named RGM Communications as its AOR. The agency will provide national media relations and copywriting services

Waggner Edstrom Worldwide enters Italian market.(Brief article)
October 8, 2007... SEATTLE and MILAN: Waggener Edstrom Worldwide has entered the Italian market through an agreement with Imageware. This alliance provides WE with an Italian presence and scope, and offers Imageware expanded international capabilities

Barc selects Mark Allen & Company as AOR.(Brief article)
October 8, 2007... NEW YORK: Barc, a leader in the African-American and Hispanic men's grooming category, has selected Mark Allen & Company as its AOR. The firm will handle both corporate and consumer media, as well as analyst relations

Adventure Publishing taps JS2 Communications.(Brief article)
October 8, 2007... NEW YORK: Adventure Publishing has tapped JS2 Communications to handle all PR activities for its 2007 Toy Insider, an annual guide to the hottest toys for the holiday season. The guide will appear in the November issue of Redbook. The account...

Calysto Communications adds Reef Point to its roster.(Brief article)
October 8, 2007... ATLANTA: Calysto Communications has added Reef Point, a fixed-mobile convergence specialist company, to its roster. Calysto will provide strategic counsel, media and analyst relations, and branding support services

KN Ltd selects Girlpower Marketing.(Brief article)
October 8, 2007... NEWPORT BEACH, CA: KN Ltd. has selected Girlpower Marketing to develop and manage PR, influencer, and cause-related marketing programs for its KN Karen Neuburger lifestyle brands

AFL-CIO plans dollars 53.4m effort for 2008 election.(Brief article)
October 8, 2007... WASHINGTON: The AFL-CIO plans to spend dollars 53.4 million on grassroots outreach in the 2008 election cycle to back political candidates that support 'workers' issues,' such as healthcare and the Employee Free Choice Act (EFCA). AFL-CIO...

FD acquires Ashton Partners.(Brief article)
October 8, 2007... NEW YORK: In a move that strengthens the firm's North America presence, FD has acquired Ashton Partners. With the addition of Ashton's 50 staffers, FD's total number of North American employees rises to 300. Ashton's offices in Chicago,...

Cities tap firms for Games bid.(Brief article)
October 8, 2007... LOS ANGELES: At least three of the cities confirmed to be on the International Olympic Committee's (IOC) list to host the 2016 Summer Games have hired PR firms for assistance. Last week, the Tokyo 2016 Olympic Games bid committee selected...

Launch Pad: Belief.net brings religion into the race for the White House.(Brief article)
October 8, 2007... Company: Beliefnet.com and Time Campaign: Launch of God-O-Meter '08 PR team: The Morris & King Company Launch: September 27 on Beliefnet.com and the October 8 issue of Time Budget: Undisclosed IDEA: The site created the God-O-Meter...