PR Week (US) articles from October 2006

PR Week (US) archives from October 2006

Quaker, Tropicana tap Ogilvy for dollars 2m account.
October 2, 2006... CHICAGO: QTG (Quaker/Tropicana/Gatorade), a division of PepsiCo North America, has selected Ogilvy Public Relations Worldwide to be its 'significant' agency for the Quaker and Tropicana brands in the US. PRWeek has learned that the open-ended...

Weight Watchers to unify efforts under one agency.(Brief article)
October 2, 2006... NEW YORK: Weight Watchers International (WWI) has issued an RFP for its traditional meetings business to consolidate its regional efforts under one firm. 'Over the years, Weight Watchers has had longstanding relationships with many...

Lincoln Group wins Army bid.(contracts)(Brief article)
October 2, 2006... WASHINGTON: The Lincoln Group was awarded a two-year deal worth at least dollars 6.2 million and as much as dollars 20 million to provide media monitoring, media training, and strategic communications advice for the US Army's Multi-National...

Nestle brings Carlos V to Southern California.
October 2, 2006... LOS ANGELES: In an effort to appeal to Hispanic Americans who miss the popular Mexican chocolate bar, Nestle USA, for a limited time, is bringing Carlos V (Quinto) to Southern California. With its signature sovereign beaming from the...

State Dept. turns to the arts in diplomacy effort.(Brief article)
October 2, 2006... WASHINGTON: Aiming to foster greater 'cultural diplomacy' between the US and foreign countries, the US State Department is turning to art to help improve its image and facilitate a better bond between cultures. On September 25, the...

News Brief: Bahamas Ministry of Tourism select Lagrant Comminications as AOR.(Authority On Radio)(Brief article)
October 2, 2006... LOS ANGELES: The Bahamas Ministry of Tourism has selected Lagrant Communications as its African-American AOR. Lagrant began work on the account on September 1. The firm beat out Chicago-based Burrell Communications in the final round of the...

News Brief: CCA forms strategic alliance with Mmd.(Chandler Chicco Agency )(Brief article)
October 2, 2006... NEW YORK: Chandler Chicco Agency (CCA) has formed a strategic alliance with Mmd, a leading PR and public affairs consultancy in Eastern Europe. The partnership will allow Mmd to gain broader access to the US healthcare market and provide...

News Brief: Road Runner Sports hires Formula PR.
October 2, 2006... SAN DIEGO: Specialty running retailer Road Runner Sports has hired Formula PR. As part of an effort to raise awareness for the company's national expansion, the firm will launch a strategic campaign, including media relations and targeted...

News Brief: Rovion chooses Warschawski as AOR.(Agency Of Record )(Brief article)
October 2, 2006... BALTIMORE: Online media solutions provider Rovion has chosen Warschawski as AOR. Rovion's clients and partners include companies such as AOL, A&E Television, Comcast, HBO, the NBA, Discovery Store, TV Guide, and ABC. Warschawski is responsible...

News Brief: MagneMotion selects Racepoint Group as AOR.(agency on record)(Brief article)
October 2, 2006... WALTHAM, MA: MagneMotion, a developer and manufacturer of assembly automation, material handling, and transportation solutions using electro-magnetic technology, has selected Racepoint Group as its AOR. MagneMotion will work with Racepoint to...

News Brief: Cleaver-Brooks selects Scheibel Halaska as AOR.(Brief article)
October 2, 2006... MILWAUKEE: Cleaver-Brooks, an integrated boiler systems provider, has selected Scheibel Halaska as its AOR. The two are working together to develop and implement an integrated marketing communications program that will include branding,...

News Brief: Freestyle Public Relations opens new office.
October 2, 2006... ALEXANDRIA, VA: Freestyle Public Relations has opened its first Alexandria office, with four clients and billings of dollars 276,000 in annual fees.

News Brief: Critical Mention expands its capabilities.(service enhancement of Critical Mention )(Brief article)
October 2, 2006... NEW YORK: Web-based TV monitoring service Critical Mention has expanded its capabilities to include searching of TV news in the top 50 Nielsen Designated Marketing Areas (DMAs). The company's CriticalTV product utilizes proprietary advanced...

4As taps Golin for push to promote ad industry.(new appointments)(Brief article)
October 2, 2006... NEW YORK: The American Association of Advertising Agencies (4As) has hired GolinHarris to provide PR support for the advertising industry. Kipp Cheng, VP and director of public affairs for the 4As, said Golin was brought on not to promote...

MDA RFP targets recruiting.(Missile Defense Agency)(Request for proposal)(Brief article)
October 2, 2006... WASHINGTON: The US Missile Defense Agency recently issued an RFP for a marketing firm that will use PR, public events, advertising, and other means to recruit new employees for engineering, accounting, program management, and other jobs. ...

Dome leaves H&K for CLS.(Hill & Knowlton)(Carmichael Lynch Spong)(Brief article)
October 2, 2006... MINNEAPOLIS: Hill & Knowlton's two-year relationship with Doug Dome has ended as the founder of Dome Communications, which joined H&K in a much-touted acquisition in 2004, has joined Carmichael Lynch Spong as managing principal and chief...

Launch Pad - Godiva's 80th anniversary becomes golden opportunity.(celebrations of candy industry)(Brief article)
October 2, 2006... Organization: Godiva Campaign: Alison Brod PR (ABPR) PR team: Godiva Gold Collection Other marketing: Print ads in women's fashion magazines, done by Margeotes Fertitta Powell Launch: September 29 Budget: Undisclosed Idea: The...

PR Play of the Week: Oprah's PR acumen will never cease.(public relations)(Oprah Winfrey Show)(Brief article)
October 2, 2006... You can learn a lot from Oprah. Not just about the badness of molestation, the goodness of books, and the sweetness of a free new car for all audience members. You, PR pro, can learn the fine art of the cease-and-desist-but-still-love-me from...

Vocus deal buoys BW's distribution.(Business Wire and Vocus have formed a strategic partnership )(Brief article)
October 2, 2006... NEW YORK: Business Wire (BW) and Vocus have formed a strategic partnership in which BW will use a private label version of Vocus' PRWeb platform to provide a new search engine optimized (SEO) and social media distribution service for its...

Met on the big screen.(Brief article)
October 2, 2006... The Metropolitan Opera and Times Square: two New York City tastes that taste great together? The Met opened its season last week with a simulcast of Madama Butterfly on a giant Panasonic screen in the city's bustling, tourist-laden area. The...

DOE unveils effort.(US Department of Energy)(Brief article)
October 2, 2006... WASHINGTON: The Department of Energy (DOE), working with the Environmental Protection Agency, on October 4 will look to internal communications as it launches a month-long program to encourage US households to replace at least one incandescent...

ONDCP tries YouTube to boost anti-drug push.(US Office of National Drug Control Policy)(Brief article)
October 2, 2006... WASHINGTON: The White House Office of National Drug Control Policy (ONDCP) recently began posting videos on the YouTube video Web site, in a first for a Cabinet-level agency. Twelve ONDCP videos have been posted to date, mostly commercials...

New media scores in study.(American attitudes towards media)(Brief article)
October 2, 2006... DAYTON, OH: Traditional media outlets remain the most trusted in America, but new media is rapidly catching up, according to a new LexisNexis survey of American attitudes towards different media sources. The survey of 1,500 consumers...

Ecast taps KCSA as AOR.(contracts)(Brief article)
October 2, 2006... SAN FRANCISCO: Digital juke-box company Ecast has selected KCSA as its first ever corporate AOR. Ecast's digital jukeboxes, which are broadband-enabled, can be found in 8,000 bars and restaurants and play 14 million songs per month. ...

AFA unveils quilt effort to up Alzheimer's awareness.(Alzheimer's Foundation of America )(Brief article)
October 2, 2006... NEW YORK: The Alzheimer's Foundation of America (AFA) will unfold its 'AFA Quilt to Remember' in Manhattan's Central Park on November 3 as part of a larger campaign to raise awareness about the disease and honor those who have lived and died...

News Analysis: Backdating scandals not likely to subside.
October 2, 2006... Managing fallout of stock options backdating is no easy task as scandals may leave lasting image of greed. Wall Street just wouldn't seem right without a crisis. Having spent the past decade dealing with the rise and fall of the tech boom...

News Maker: Sykes embarks on mission to define Pluto's status.(Dr. Mark Sykes director of Planetary Science Institute)
October 2, 2006... The Solar System's most eccentric orb was in dire need of a PR pro last month when the International Astronomical Union (IAU) reconfigured the definition of the word planet, knocking Pluto out of the classic nine. Dr. Mark Sykes to the...

Companies: Corporate Profile - Frog sets designs on changing perception.(company overview of Frog Design)(Company overview)
October 2, 2006... PR takes on substantial role as Frog Design shifts its focus beyond design to creative consulting. Ever since Hartmut EsslingeR founded Frog Design in 1969, the company has been a prominent name in the design community. It received...

Companies: The Agency Business - Involving staff in benefit talks eases merger angst.
October 2, 2006... Following its 2000 acquisition of part of research marketing firm FGI, Capstrat made a potentially controversial decision when it melded the benefits of the two firms: The PR firm would do away with FGI's childbirth leave. 'We didn't think...

Editorial: Saints' Superdome return more than simply a game.(ESPN Inc)(Editorial)(Brief article)
October 2, 2006... Peter Finney of The Times-Picayune called last Monday's reopening of the Superdome, and the subsequent 23-3 beating that the hometown New Orleans Saints put on the visiting Atlanta Falcons, 'the greatest day in the history of this city's NFL...

Opinion: OP-ED - Litigation PR poses risk to secrecy.
October 2, 2006... Professional PR firms can add invaluable assistance to clients faced with high-profile or 'bet-the-company' litigation. Whether by shaping the core message of the client's theory of the case or informing the media on the litigation process,...

Opinion: Companies must grasp fact that media are stakeholders.
October 2, 2006... Hewlett-Packard's PR problem is what everyone in the industry wants to talk about now, specifically how the company has handled the crisis. There is a broader topic that this brings to the forefront, namely the question of how companies handle...

Opinion: Silicon Valley's image troubles run a lot deeper than just PR.(public relations)(Hewlett-Packard Co)
October 2, 2006... Like most others in Silicon Valley, I've watched Hewlett-Packard's slow-motion train wreck - its unethical and probably illegal anti-leak spying program - with awe. HP has compounded its behavior with a bumbling, limited hang-out PR strategy....

Opinion: Fact File - Allergy-free cats latest proof of consumers' pet obsession.(Allerca - lifestyle pet company)
October 2, 2006... In the news Allerca, a lifestyle pet company based in San Diego, has developed a hypoallergenic cat for cat lovers who always wanted a furry little companion, but couldn't own a feline friend because of allergic reactions. Allerca...

Media: Analysis - Fox News sets the tone in cable news race.
October 2, 2006... The world of TV news has always been ripe for the taking. A more vibrant medium than print and even radio, it provides a dynamic space for stories to be told - and different viewpoints to be expressed. And probably no other organization has...

Media: Journalist Q&A - Kevin Roderick, LA Observed.(interview of Kevin Roderick)(Interview)
October 2, 2006... Name: Kevin Roderick Outlet: LA Observed Title: Editor and publisher Preferred contact method: kevin@laobserved.com Web site: www.LAObserved.com An editor and writer at the Los Angeles Times for almost two decades, Roderick also...

Media: Research - Internal branding efforts.
October 2, 2006... Conducted by: Jack Morton, an experiential marketing agency Sample: Online survey of 1,625 respondents, ages 18 to 65, in the US, UK, Australia, and China Goal: To determine employees' satisfaction with internal comms KEY FINDINGS: 87%...

Media: Roundup - Local angles drive interest in real estate.
October 2, 2006... Journalists tend to follow the money, so when the tech and stock market booms ended six years ago, media interest in those categories declined, as well. But that trend hasn't followed with residential real estate coverage. 'Even though the...

Critical Hit: New Press books NY Times slot.(David Lerner)(Riptide Communications)(Interview)(Brief article)
October 2, 2006... What are your client's media goals? David Lerner: Our client is The New Press, which has a forthcoming book about the 2004 presidential election called What Happened in Ohio? It wanted to raise awareness for the book and bring attention to...

Media ups and downs.(briefs: MTV Networks Inc new channel)(Seventeen magazine teams with MySpace.com for campaign on Internet Safety)(contract between Hachette Filipacchi Magazines Inc and Time Inc)(Brief article)
October 2, 2006... Viacom chairman Sumner Redstone announces he will restructure his salary to benefit shareholder interest and reflect financial performance - MTV launches tr3s, a retooled version of its MTV Espanol network, featuring a new lineup of VJs and...

Inside Information: Podcasts give radio PR extended life on the Internet.
October 2, 2006... Far from killing it, the Internet is giving radio - and, by extension, radio PR - a whole new lease on life. Distributing ANRs or other material to radio news teams has been a lot easier, thanks to the use of Web sites and e-mail, and audio...

Cover Story: Communication begins at home.(Honeywell Hometown Solutions)(Cover story)
October 2, 2006... Staff must be the primary audience for communications - especially during times of crisis. Erica Iacono reports. When torrential rains flooded parts of Juarez, Mexico, in August, hundreds of Honeywell employees suffered severe damage to...

Regional Focus: Washington - A capital industry.
October 2, 2006... Washington, DC, is undeniably a company town. Ted McKenna goes inside the Beltway to look at DC's trends and opinions. People who live in the Washington, DC, region like to say that there's much more to life in the nation's capital than...

PR Technique: Going beyond the talking heads.
October 2, 2006... While the 'talking head' format is popular in SMTs, other ways exist to engage audiences. By Craig McGuire. Anecdote has it that nothing makes a TV producer groan louder than a talking head. These days, generating interest in an SMT...

Campaigns: 'Diet' push boosts Flexcar use.(Flexcar Inc)(low-car diet)
October 2, 2006... FLEXCAR PR Team: Flexcar (Seattle) and Scoville Public Relations (Seattle) Campaign: Low-Car Diet Duration: January to August 2006 Budget: About dollars 50,000 Car-sharing company Flexcar, which currently operates in eight US...

Campaigns: Bayer effort educates vets to build brand advocates.(Bayer Healthcare)(Brief article)
October 2, 2006... BAYER HEALTHCARE PR Team: Bayer Healthcare, Animal Health division (Shawnee, KS) and Fleishman-Hillard (Kansas City, MO) Campaign: The Bayer Animal Health Advocacy Network Duration: June to September 2006 Budget: dollars 304,950,...

Campaigns: CIAA breathes new life into tournament's social scene.(Central Intercollegiate Athletic Association)(Brief article)
October 2, 2006... CIAA PR Team: Central Intercollegiate Athletic Association (Hampton, VA) and French/West/Vaughan (Raleigh, NC) Campaign: CIAA Basketball Tournament 2006 Duration: November 2005 to March 2006 Budget: dollars 200,000-plus STRATEGY...

PR Toolbox: Bolstering radio outreach, internal crisis comms, more.
October 2, 2006... RADIO Breaking news and holidays impact radio projects. Are there any considerations to help me better plan radio outreach? 'Think of radio stations as having inventory - their inventory being time - and fitting a message into it,'...

Careers: Expert Advice - Karen Bloom, Principal, Bloom, Gross & Associates.(Brief article)
October 2, 2006... I recently returned from my maternity leave. How can I make sure to achieve a good work-life balance? A:Congratulations! You have a baby and you're just discovering that your mind has suddenly split into two parts: loving mother and...

Careers: People moves - Pitney Bowes.(appointment of Juanita James as chief communications officer)(Brief article)
October 2, 2006... STAMFORD, CT: Pitney Bowes has named Juanita James as its chief communications officer. In her new role, she will oversee PR, community investments, industry analyst relations, executive communications, and IR. She will report to EVP and CFO...

Careers: People moves - Manning Selvage & Lee Atlanta.(appointment of Kerry Traubert as senior vice president of public affairs)(Brief article)
October 2, 2006... ATLANTA: Manning Selvage & Lee Atlanta has appointed Kerry Traubert SVP of public affairs. She will oversee the public affairs, community affairs, and issues management practices. She joins the firm from The Fund for Theological Education, a...

Careers: People moves - Spike TV.(promotion of David Schwarz as vice president of communications)(Brief article)
October 2, 2006... NEW YORK: David Schwarz has been promoted to VP of communications for Spike TV. He previously served as senior director of communications for the cable network. In his new role, Schwarz will oversee all the day-to-day activities of the Spike TV...

Careers: People moves - Krupp Kommunications.(appointment of Chris Dao as publicity director)(Brief article)
October 2, 2006... NEW YORK: Krupp Kommunications has hired Chris Dao as publicity director. In her new role, Dao will be responsible for media relations outreach and strategy on behalf of the firm's publishing, entertainment, lifestyle, philanthropy, and...

Careers: People moves - Havas Group.(appointment of Anne Marsan as director of external relations)(Brief article)
October 2, 2006... SURESNES, FRANCE: Global communications holding company Havas Group has named Anne Marsan director of external relations. In partnership with communications team member Solenne Anthonioz, Marsan will supervise Havas' relations with the French...

Careers: People moves - Duo Public Relations.(appointment of Regan O'Leary as senior strategist)(Brief article)
October 2, 2006... SEATTLE: Regan O'Leary has joined Duo Public Relations as a senior strategist. O'Leary will direct accounts, mentor junior staff, and help grow Duo's growing consumer practice, particularly in the wine, restaurant, and hospitality sectors. She...

Careers: People moves - Office Depot.(promotion of Brian Levine as vice president of corporate communications)(Brief article)
October 2, 2006... DELRAY BEACH, FL: Office Depot has promoted Brian Levine to VP of corporate communications. In this position, he will be responsible for developing and implementing the company's internal and external communications strategies globally. He also...

Careers: People moves - Harry & David.(promotion of Bill Ihle as executive vice president of corporate relations)(Brief article)
October 2, 2006... MEDFORD, OR: Bill Ihle has been promoted to EVP of corporate relations for Harry & David, the food and gifts company. Ihle, who has been with the company since 1997, was previously SVP of corporate relations. He will report to president and CEO...

Pfizer opens review for global Lipitor account.
October 9, 2006... NEW YORK: Pfizer has put its global Lipitor account up for review, two and a half years after it awarded the business to a consortium of WPP firms, led by Cohn & Wolfe and Burson-Marsteller. Pitches are set to take place within the next few...

Capozzi to head ICCO.(Lou Capozzi appointed at International Communications Consultancy Organization)(Brief article)
October 9, 2006... MUMBAI, INDIA: Lou Capozzi, head of Publicis' PR operations, was named new International Communications Consultancy Organization (ICCO) president at the ICCO Summit, assuming the role in six months. Outgoing ICCO president John Saunders,...

Best Buy seeking firm to work on b-to-b division.(Brief article)
October 9, 2006... MINNEAPOLIS: Best Buy is searching for an agency to head up work for its Best Buy For Business division, a b-to-b venture that the electronics retailer has been rolling out over the past year. 'What we're looking for is a good agency that...

PR Newswire pays dollars 19m to acquire US Newswire.(PR Newswire acquired with US Newswire )(Brief article)
October 9, 2006... NEW YORK: PR Newswire (PRN) has acquired US Newswire (USN) from Medialink in order to better serve its public affairs clients. The initial price was dollars 19 million. 'Lots of federal agencies use us, yet we don't have a dedicated sales...

Spellings' accessibility key in DoE campaign.(direction of Department of Education's Margaret Spellings in publicizing affordability of US colleges)
October 9, 2006... WASHINGTON: A new communications team at the US Department of Education (DoE) is overseeing promotion of a recently launched initiative to improve the affordability and accountability of US colleges. A media tour has kicked off that...

Spring, O'Brien captures Morocco tourism account.(Moroccan National Tourist Office)(Spring, O'Brien and Co.)(Brief article)
October 9, 2006... NEW YORK: The Moroccan National Tourist Office (MNTO) has awarded a three-year, dollars 1.3 million contract to Spring, O'Brien, marking the first time in more than 20 years that the organization has hired a US firm. The forthcoming campaign is...

News brief: Federal prosecutors recommend fines and jail terms for fraudsters.(Douglas Dowie and John Stodder cases of fraud)(Brief article)
October 9, 2006... LOS ANGELES: Federal prosecutors have recommended that former Fleishman-Hillard LA GM Douglas Dowie be fined and sentenced to five years in jail, and the firm's EVP of public affairs John Stodder fined and given three years for their May 2006...

News brief: Barkley Evergreen & Partners renames.(names of Barkley Evergreen and Partners Inc)(Brief article)
October 9, 2006... KANSAS CITY, MO: Barkley Evergreen & Partners has changed its name to Barkley Public Relations, effective immediately. The change reflects a shift in the firm's focus and coincides with its move to a new national headquarters at the end of the...

News brief: Susan Magrino Agency signs new clients.(Brief article)
October 9, 2006... NEW YORK: Susan Magrino Agency has signed a number of clients, including The Cove Atlantis on Paradise Island, a 600-room all-suite tower; Bracco Wines; Moet Be Fabulous, a six-city event; Anne Barge Bridal Collection; Reader's Digest Books;...

News brief: Weber Shandwick opens office in Miami.(facilities of Weber Shandwick )(Brief article)
October 9, 2006... MIAMI: Weber Shandwick has opened an office in Miami to serve its clients' expanding needs in the region. Karina Diehl will join the agency as an account director and will work closely with the firm's leaders from practice hubs around the US...

News brief: Market Wire and Rivet Software form partnership.(Market Wire has partnered with Rivet Software)(Brief article)
October 9, 2006... LOS ANGELES: Market Wire has partnered with Rivet Software to provide its customers with Extensible Business Reporting Language (XBRL) capabilities. These new services will allow users to create, distribute, and analyze XBRL data. The agreement...

News brief: Carma International and Pan Arab Research Centre form partnership.(CARMA International partnership with Pan Arab Research Centre )(Brief article)
October 9, 2006... WASHINGTON: CARMA International has formed a partnership with Pan Arab Research Centre (PARC) in Dubai, UAE, to better serve clients with high-quality media monitoring and analysis in the Middle East. CARMA clients can now choose PARC alongside...

News brief: JS2 Communications adds Leblon Brazilian to its client roster.(acquisitions)(Brief article)
October 9, 2006... LOS ANGELES: JS2 Communications has added Leblon Brazilian white cachaca rum to its client roster. PR efforts on behalf of the ultra-premium rum, launched in 2005, are expected to include a media relations program and high-profile events...

News brief: ROO Group has chosen Kwittken & Co as its AOR.(ROO Group contracts with Kwittken & Company )(Brief article)
October 9, 2006... NEW YORK: ROO Group, an online video syndication network, has chosen Kwittken & Company (KCO) as its AOR. KCO will generate awareness for ROO's b-to-b and consumer online video offerings through a trade and national communications program.

MWW Group selected as AOR for Motley Fool.(Motley Fool Inc contracts with MWW Group)(Brief article)
October 9, 2006... NEW YORK: The Motley Fool, an investment and financial advisory services firm, has selected MWW Group as its first-ever AOR. One of the company's products is Fool.com, a Web site providing investment information. 'We enjoy companies...

Target Corp. taps Fleishman.
October 9, 2006... MINNEAPOLIS: Target Corp. has tapped Fleishman-Hillard as its African-American AOR, according to multiple sources. Fleishman declined to comment and directed all media inquires to Target. The retail giant did not return any calls to its...

Wayfarer push to kick off.(Fish Can Sing contracts with Luxottica S.p.A.)(Brief article)
October 9, 2006... NEW YORK: Luxottica, owner of the Ray-Ban sunglass brand, has selected UK-based agency Fish Can Sing to aid a global project for the Wayfarer line, multiple sources have said. Luxottica neither confirmed nor denied the hire. Rogers & Cowan...

Launch Pad: AOL touts free positioning with debut of OpenRide interface.(America Online Inc)(Brief article)
October 9, 2006... Organization: AOL Campaign: AOL OpenRide PR team: In-house Other marketing: Online promotions, including sponsored search links and paid online media Launch: October 4 Budget: Undisclosed Idea: This is the first new software...

PR Play of the week: Screeching halt for sex-tape efforts.(public relations)(Brief article)
October 9, 2006... One gets the feeling that Dustin Diamond's pathetic fumbling toward middle age would not make for compelling TV. Whereas everyone from a creepily manic Gary Busey to a drunken, publicly urinating Verne 'Mini Me' Troyer has sullied their thinly...

Fireman's Fund launches documentary outreach.
October 9, 2006... LOS ANGELES: Property, liability, and casualty insurance company Fireman's Fund Insurance has entered the realm of documentary filmmaking in an effort to broaden awareness of both its brand and social mission. Produced with the assistance...

M&P seeks US firm.(American International Toy Fair in New York)(Mamas and Papas Ltd)(Brief article)
October 9, 2006... HUDDERSFIELD, UK: Designer nursery goods and toy brand Mamas & Papas (M&P) is looking for a US agency as it sets out to increase its North American presence. The company, which has annual revenue of approximately dollars 188 million,...

Fallout from Foley's folly.(Brief article)
October 9, 2006... In an interconnected, media watchdog world, attempts at good politics nearly always make for bad politics. If the reports are true that Republican leadership knew that Rep. Mark Foley (R-FL) was engaging in, at the least, illicit dialogue with...

NAMM taps MS&L for music effort.(National Association of Music Merchants)(Manning Selvage & Lee contracts)(Brief article)
October 9, 2006... SAN FRANCISCO: NAMM (formerly the National Association of Music Merchants) has selected Manning Selvage & Lee to help it promote music education. The nonprofit represents the musical instruments and products industry, covering more than...

Ogilvy nets CDC contracts.(Centers for Disease Control and Prevention contracts)(Brief article)
October 9, 2006... WASHINGTON: Ogilvy Public Relations Worldwide recently announced new contracts with the Centers for Disease Control and Prevention (CDC) covering AIDS education in the workplace, safer driving by teens, gynecologic cancer awareness, promotion...

INM taps FD for US push.(Independent News & Media)(Financial Dynamics)(Brief article)
October 9, 2006... NEW YORK: Independent News & Media (INM), publisher of the UK's The Independent, has retained Financial Dynamics to increase its corporate exposure in the US and drive investment. Spanning over 21 countries, Dublin-based INM publishes more...

Bite heads effort as Sun makes Second Life debut.(Bite PR)(Sun Microsystems Inc)(Brief article)
October 9, 2006... Santa Clara, CA: Bite PR is spearheading a unique online event for Sun Microsystems this Tuesday, as Sun cofounder and VP John Gage, through his digital avatar, and other executives go live on Second Life to meet with the online community. ...

Sparky's enters Qorvis fold.
October 9, 2006... WASHINGTON: Qorvis Communications announced October 2 that it had acquired ad agency Sparky's Garage, based in Leesburg, VA, for an undisclosed sum. Qorvis managing partner Michael Petruzzello said his firm has partnered with various ad...