PR Week (US) articles from November 2006

PR Week (US) archives from November 2006

Last-minute efforts under way to get voters out for midterms.
November 6, 2006... WASHINGTON: In the final days leading to US midterm elections on November 7, a diverse assortment of trade associations, nonprofit groups, and other organizations were either winding down or ramping up last-minute get-out-the-vote (GOTV)...

Hass MS&L hired as GM's diversity AOR.
November 6, 2006... Detroit: General Motors has selected Hass MS&L as its diversity AOR to handle media and community outreach targeting the African-American, Asian, Hispanic, women, and GLBT markets. Hass MS&L is currently one of GM's global firms. Edd...

Eight firms 'Converge'.
November 6, 2006... NEW YORK: Eight prominent midsize firms across the US have united to form a new network, called Converge. Members include Carmichael Lynch Spong in Minneapolis, M Booth & Associates in New York, 360 PR in Boston, Duffey Communications in...

'Reporter' creates site to help Oscar hopefuls.(Hollywood Reporter Inc.)(For Your Consideration Studio Showcase Web site)
November 6, 2006... LOS ANGELES: The onset of Hollywood awards season is traditionally signaled by a flood of ads in newspapers and magazines through full-page spectacles meant to sway the decisions of Oscar voters and those who influence them. But with new...

NAR targets nervous US home buyers in new push.(campaign intended to reassure home buyers)(Brief article)
November 6, 2006... WASHINGTON: The National Association of Realtors (NAR) has launched a media outreach and ad campaign intended to reassure home buyers potentially frightened by reports of a sustained downturn in the US real-estate market. ...

Porter Novelli forms a strategic alliance with The Rose Group.
November 6, 2006... LOS ANGELES: Porter Novelli has formed a strategic alliance with Los Angeles-based independent The Rose Group to launch Porter Novelli Entertainment. The new business unit, part of the firm's consumer industry practice, is co-led by PN partner...

Fleishman-Hillard makes two significant additions.(new appointments)(Brief article)
November 6, 2006... NEW YORK: Fleishman-Hillard has made two significant additions to its Government Relations brand. Fernando Ferrer, former Bronx borough president and Democratic nominee for New York City mayor, has joined as co-chairman in New York. Former...

Racepoint Group expands into Europe.(Racepoint Group has expanded into Europe by acquiring London-based FusePR)(Brief article)
November 6, 2006... WALTHAM, MA: Racepoint Group has expanded into Europe by acquiring London-based FusePR. As a result of the acquisition, FusePR is now a Racepoint Group company, serving as the agency's European headquarters. Established in 1998, FusePR clients...

Appointment at Cohn & Wolfe.(Cohn & Wolfe has named Sally Ann Barton as a North American Healthcare head)(Brief article)
November 6, 2006... NEW YORK: Cohn & Wolfe has named Sally Ann Barton to the newly created role of North American Healthcare head. She was previously head of Hill & Knowlton's healthcare practice in New York.

Middleberg Communications acquires TowersGroup.(Middleberg Communications has acquired TowersGroup)(Brief article)
November 6, 2006... NEW YORK: Middleberg Communications has acquired TowersGroup, creating a firm with dollars 2 million in billings and 10 employees. Towers Group, founded in 1969, will retain its name and exist as a Middleberg subsidiary. Alan Towers, founder...

Qorvis Communications provides strategic counsel and media outreach.(Brief article)
November 6, 2006... WASHINGTON: Qorvis Communications is providing strategic counsel and media outreach in the UK and US for Russia's MediaServices, operator of music file-sharing service AllofMP3.com. The deal runs through August 27, 2007, and is worth dollars...

FRB announces new clients.(Financial Relations Board)(Brief article)
November 6, 2006... CHICAGO: The Financial Relations Board (FRB) has announced eight new clients in its domestic real-estate practice: Kite Realty Group Trust, Feldman Mall Properties, Grayco Partners, NorthStar Realty Finance Corp., Fieldstone Investment Corp.,...

Appointment at Powell Tate/Weber Shandwick.(corporate communications for healthcare clients)(Brief article)
November 6, 2006... WASHINGTON: Powell Tate/Weber Shandwick has hired Deborah Loeb Bohren as EVP, focusing on strategic counsel and crisis and corporate communications for healthcare clients. Bohren previously was SVP of communications at WellChoice Inc., and is...

GolinHarris launches a new practice.(offering is the GolinHarris Activist Engagement Index)(Brief article)
November 6, 2006... CHICAGO: GolinHarris has launched a new practice, Engage, to handle activism issues for its clients. Central to the firm's new offering is the GolinHarris Activist Engagement Index which continuously researches and monitors activist group...

DoD makes progress in new-media acclimation.(public affairs operation to make it more Internet-savvy )(Brief article)
November 6, 2006... NEW YORK: The Department of Defense (DoD) is making over its public affairs operation to make it more Internet-savvy and nimble in reacting to negative or 'inaccurate' media reports. Officials haven't released details on how exactly they...

Goodman nets Rather show.(contract between HDNet and Goodman Media International Inc.)(Brief article)
November 6, 2006... NEW YORK: HDNet has hired Goodman Media to promote Dan Rather Reports, the veteran newsman's weekly program that is slated to launch November 14. President Tom Goodman said most of the firm's work is media-relations based, focusing on a...

CITGO bolsters outreach.(CITGO Petroleum Corp.)(Brief article)
November 6, 2006... HOUSTON: CITGO in recent weeks has boosted its dedication to media outreach, as well as running print and TV ads throughout the US, to stem negative reaction to anti-US statements by Venezuelan president Hugo Chavez, whose government holds a...

Launch pad: Effort to stamp out careless driving takes a unique turn.(Healthy Streets.org)(Brief article)
November 6, 2006... Organization: Healthy Streets Campaign (HSC) Campaign: Drive with Care PR team: In-house Other marketing: Advertising by Energy BBDO Launch: October 17, 2006 Budget: Undisclosed Idea: 'People do not want to hear a lecture,' said...

PR play of the week: Tiki scores Late Show touchdown.(football players reports)(Brief article)
November 6, 2006... 'They get it.' This sentence is often associated with public figures who know how to conduct themselves in front of the media. New York Giants running back Tiki Barber gets it. He proved it this past Monday on the Late Show with David...

Alzheimer's Assoc. picks WS as AOR.(Brief article)
November 6, 2006... CHICAGO: The Alzheimer's Association has selected Weber Shandwick as AOR after a three-round competitive pitch. The firm will lead an integrated marketing, consumer-focused initiative highlighting the group's work, while drawing attention...

News is good for Post.(daily papers)(Brief article)
November 6, 2006... For all the doom and gloom that graces the covers of daily papers, the New York Post found an opportunity to highlight some good news: its circulation numbers. Specifically, highlighting its claim that, for the first time in history, the Post...

Greyhound eyes comms shift, will re-issue RFP.(multicultural-specialist agencies)
November 6, 2006... DALLAS: Greyhound Lines continues to look for an agency to help it target Hispanic, urban, and college consumers after its initial RFP did not get the results the company wanted. The company issued an official RFP a month ago to...

LinkedIn taps firm.(Atomic Public Relations)(Brief article)
November 6, 2006... SAN FRANCISCO: Social networking site LinkedIn has hired Atomic PR after a competitive pitch among four finalists. LinkedIn is a Web application designed for professionals to create personal profiles listing their current and former jobs,...

WPP Group 3Q revenue up.(financial report)(Financial report)(Brief article)
November 6, 2006... LONDON: WPP Group reported October 27 that its fiscal year 2006 third-quarter revenues totaled approximately dollars 2.67 billion, up 4.7%, excluding acquisitions and currency fluctuations. Including acquisitions and adjusting for currency...

MWW leads pro-bono push.(Clinton Global Initiative)(Global Network for Neglected Tropical Disease Control )(Brief article)
November 6, 2006... East Rutherford, NJ: MWW Group is working with the Global Network for Neglected Tropical Disease Control (GNNTDC), a coalition of international healthcare partnerships formalized by the Clinton Global Initiative (CGI). The group assists in the...

AICPA banking on pig to get people to save money.(American Institute of Certified Public Accountants and The Advertising Council Inc. launches multimedia ad)(Brief article)
November 6, 2006... WASHINGTON: The American Institute of Certified Public Accountants (AICPA) and the Ad Council have launched a multimedia ad and PR push to encourage young adults to save more money. Called 'Feed the Pig,' the TV, radio, print, and Web...

News Analysis: clean tech becoming next buzz practice.
November 6, 2006... Growing environmental concerns and VC funding make clean tech a feel-good business opportunity. Access Communications CEO and president Susan Butenhoff calls it 'the perfect storm.' The price of oil has hit dollars 70 a barrel. The...

Newsmaker: Weisman authors new plan for enjoying books.(JORDAN WEISMAN )(Jordan Weisman)
November 6, 2006... Having begun to change how companies approach marketing, 42 Entertainment is betting that the same approach can change the way the publishing industry thinks about books. 42 Entertainment is the content and marketing company behind such...

Companies: Corporate profile - PR reliance makes Zillow a hot property.(Company overview)
November 6, 2006... Targeted outreach helps the real-estate Web site find a home with media, bloggers, even agents. When Rich Barton and Lloyd Frink started their dot-com company, Zillow, in 2006, more than five years after the great start-up crash, they...

Companies: The agency business - Rebrand the firm the way you would a client.
November 6, 2006... All PR agencies have likely pursued a rebranding campaign on behalf of a client. But occasionally, the shoe is on the other foot: It's the firm itself that needs to rebrand. When that time comes, an agency must be as honest and hard on...

Opinion: Campaign comms pros can't win in this election.(Viewpoint essay)(Brief article)
November 6, 2006... On the eve of the US midterm elections, where, if polls are to be believed, both the House and Senate are in play, a divided nation can come together to agree upon one thing: Those who want to represent us in Congress are not good at...

Opinion: OP-ED - New CEO prime time for change.(Viewpoint essay)
November 6, 2006... There are few occasions in the life of an organization that represent a greater opportunity for meaningful change and progress than a transition in CEOs. And there may be none - outside of a major crisis - where communication can have as great...

Opinion: OP-ED - Metrics needed for online content.(Viewpoint essay)
November 6, 2006... In attending a recent event sponsored by The Newsmarket, a provider of online video content for journalists, I was treated to insights on integrating print and online editorial content by the likes of Forbes.com, the AP, NYTimes.com, the...

Opinion: Survey shows internal comms' importance to all industries.(chief executive officers)
November 6, 2006... The most recent PRWeek/Burson-Marsteller CEO Survey focused less on the communications strategies and challenges of CEOs, and more on what factors and factions help inform business decisions. But the survey continues to offer great insight...

Opinion: Tomorrow's PR leaders need an integrated education today.(public relations)
November 6, 2006... A few years ago, I was interviewing a candidate for a director-level PR position. The individual had a terrific pedigree, an engaging personality, and a good knowledge of PR issues. At one point I asked him to explain the formula that...

Opinion: Fact File - Midterm elections' impact likely to elevate role of public affairs.
November 6, 2006... In the news With key elections taking place all across the US tomorrow, every business sector is preparing itself for what the vote might bring, whether it be a shift in majority control or merely a better representation of what issues are...

Media: Analysis - New media tactics alter face of election.
November 6, 2006... Mid-term elections are often a media snoozefest. Local races taking place in states that most Americans don't care about are usually lucky to garner even 30 seconds of airtime on the major cable networks. But as the media has told us time...

Media: Journalist Q&A - Ellen Ratner.(interview)(Interview)
November 6, 2006... Outlets: Talkers Magazine, Talk Radio News Service Preferred contact method: ellen@talkradionews.com Web sites: www.talkradionews.com PRWeek: What are some of the most interesting developments you've seen in talk radio? Ellen...

Media: Research - Safeguarding reputation.(Brief article)
November 6, 2006... Conducted by: Weber Shandwick Worldwide with KRC Research. Sample: 950 business execs in North America, Europe, and Asia-Pacific Goal: To determine global business attitudes toward maintaining and repairing corporate reputation ...

Media: Roundup - Putting Dow in context key to coverage.(Dow Jones Industrial Average )
November 6, 2006... The recent record highs set by the Dow Jones Industrial Average are certainly major news, and you couldn't blame some outlets for including an almost giddy tone into their coverage. 'The business media does get caught up in the hype of a...

Media: Critical Hit - V-Moda convinces CNET to listen.(interview with Michael Olguin)(Interview)
November 6, 2006... Who is your client and what are its media goals? Michael Olguin: Our client is the music-lifestyle brand V-Moda, which designs and markets innovative, high-quality earphones. They were looking for us to help them connect with tech-savvy,...

Media Ups and Downs.(Turner Broadcasting System Inc.)(New York Post Co.; New York Daily News)(The Economist Group purchases GalleryWatch)
November 6, 2006... Turner Broadcasting announces its plans to launch a new broadband network featuring original comedy material from established and new performers The New York Daily News and the New York Post are among the few newspapers to actually...

Media: Inside Information - Agencies turn to vlogs to engage employees globally.(Weber Shandwick)
November 6, 2006... As PR agencies continue to expand globally, the need for a more effective and maybe even more entertaining form of internal communications is becoming a necessity. And the answer may lie in the use of vlogs. Gail Heimann, president of...

Market Focus: Counseling the top tier.
November 6, 2006... Employees will often turn to their CEO for guidance. But whom does the CEO turn to? Ted McKenna explores the relationships that exist between CEOs and their corporate communications teams. Almost every CEO will say his or her communications...

PR Technique: From figurehead to thought leader.
November 6, 2006... CEOs can no longer afford to be shiny-suited mouthpieces. Lisa LaMotta reports. Positioning a CEO as a thought leader and not just a figurehead can mean treading a fine line when choosing how much exposure he or she should have. Some CEOs...

Campaign: Local initiative saves The Place.(The Place)(Food Shelter)
November 6, 2006... STRATEGY Because The Place had such ties to the community, Food Shelter knew that getting that community - including local politicians - to support its cause was a key part of the campaign. Joanne Jordan, cofounder of Food Shelter,...

Campaign: Liberty National Golf push drives membership sales.(contract between Dan Klores Communications and Liberty National Golf Club for advertising)(Brief article)
November 6, 2006... STRATEGY Liberty National Golf Club approached Dan Klores Communications two full years before its July 2006 opening. 'Our first step was to execute a whisper campaign... to place items about the project in strategic publications,' says...

Campaign: US Tuna Foundation effort combats misinformation.(Burson-Marsteller)(Brief article)
November 6, 2006... STRATEGY Burson-Marsteller was tapped to help launch an education effort. Mary Crawford, MD of Burson's Washington public affairs practice, says the aim was to leverage science and facts to get the word out via media outreach and to combat...

PR Toolbox: The 'third screen' and PR, planning webcasts, more Mobile devices.
November 6, 2006... How do you incorporate the 'third screen' into PR efforts? 'The first thing we need to do is not to necessarily think about it as the third screen because in some cases it is the first screen,' says B. Bonin Bough of Weber Shandwick. 'Most...

Power shift in DC spurs public affairs strategies.
November 13, 2006... WASHINGTON: The day following the November 7 elections, in which the Democratic Party assumed control of both the House of Representatives and Senate, marked a new beginning for special interests of all political stripes seeking to shape the...

H&K wins Hitachi task.(Hill and Knowlton Inc.)(Hitachi Data Systems Corp.)(Brief article)
November 13, 2006... SANTA CLARA, CA: Hill & Knowlton is set to start work on storage tech company Hitachi Data Systems (HDS) December 1 as its US AOR, after winning a three-way competitive pitch. H&K will handle core media relations, industry analyst...

Dell formally incorporates WOMMA's code of ethics.(Word of Mouth Marketing Association )(Brief article)
November 13, 2006... Round Rock, TX: Dell is becoming the largest company ever to formally adopt the Word of Mouth Marketing Association's (WOMMA's) code of ethics for online and blog communications. The company announced Thursday that it will be incorporating...

CDW taps Ogilvy to lead corporate comms efforts.(Ogilvy Public Relations Worldwide)(CDW )(Brief article)
November 13, 2006... Vernon Hills, IL: B-to-b tech products and services provider CDW has tapped Ogilvy Public Relations Worldwide to head corporate communications. The firm will handle executive and internal communications, corporate reputation, and community...

Lexus takes artful tack in reintroducing LS 460.(Toyota Motor Sales U.S.A. Inc. Lexus Div.)
November 13, 2006... Torrance, CA: Lexus is marking the debut of its redesigned flagship sedan, the LS 460, with an integrated marketing campaign that includes a traveling contemporary art exhibition called The 460 Degrees Gallery. The LS 460, also known as the car...

Grassroots effort propels 'Great Warming' release.(Stonehaven Production- The Great Warming )(New Venture PR)(Brief article)
November 13, 2006... LOS ANGELES: When Stonehaven Production's environmental-action documentary The Great Warming opened last week, it came armed with a multi-tiered PR platform. Crafted by the film's producers, with help from PR firms including LA-based New...

News Brief: New York.(Interpublic Group of Companies Inc.)(Brief article)
November 13, 2006... Interpublic Group posted third quarter revenues of dollars 1.45 billion, up very slightly from dollars 1.44 billion in the third quarter of last year. Organic revenue in the quarter increased 2.7%. IPG's net loss in the quarter was dollars 6.1...

News Brief: Chicago.(Bacon's Information Inc.)(Brief article)
November 13, 2006... Bacon's Information has unveiled its product roadmap for MediaSource 7, an integrated, modular software platform featuring all of Bacon's research, monitoring, and evaluation products on one platform. The product roadmap for MediaSource 7 will...

News Brief: Suresnes, France.(Havas S.A.)(Brief article)
November 13, 2006... Global holding company Havas has reported third-quarter 2006 results, which include heightened overall revenue and stronger performances in corporate and healthcare communications. The media conglomerate reported Q3 earnings of dollars 436...

News Brief: Washington.(Collins)(Glover Park Group)(Svoboda)(Brief article)
November 13, 2006... Chicago-based private-equity firm Svoboda, Collins has taken an undisclosed stake in the Glover Park Group (GPG), the public affairs firm created in 2001 by several prominent Democratic campaign strategists. GPG's current partners will continue...

News Brief: New York.(Fuse appoints Joanne Freed as public relation officer)(Brief article)
November 13, 2006... Fuse, Rainbow Media's music-focused cable channel, has named Joanne Freed VP of consumer PR. In her new role, she will spearhead publicity strategies for Fuse's programming initiatives. Prior to joining Fuse, Freed was VP and group manager of...

News Brief: Paris.(Publicis Groupe S.A.)(Brief article)
November 13, 2006... Publicis Groupe reported Q3 revenue of approximately dollars 1.3 billion, dollars 550 million of which was attributed to its North American operations. The earnings showed an organic growth of 2.6%, slower than previous quarters. Chairman...

News Brief: San Francisco.(Weber Shandwick appointed to lead the tech unit of the company)(Brief article)
November 13, 2006... William Brent, a VP at Weber Shandwick, will head up the firm's newly launched global clean tech unit. The new group has clients in several areas: clean fuels, such as solar and biodiesel; engine redesign; hydrogen fuel cells; and green...

News Brief: New York.(NewsMarket appoints Andrew Heyward as board of directors)(Brief article)
November 13, 2006... The NewsMarket, distributor of broadcast video content via an online platform, has added Andrew Heyward, former president of CBS News, to its board of directors. Heyward also serves as a senior advisor to Marketspace, part of the Monitor Group....

BDA issues intl. media guide for US companies.(Business for Diplomatic Action )(Brief article)
November 13, 2006... NEW YORK: As part of its ongoing strategy to improve America's image abroad, Business for Diplomatic Action (BDA) has released its Foreign Media Relations Guide to help US companies effectively interact with foreign journalists. ...

Horn spearheads network.(Brands2Life)(Horn Group Inc.)(Brief article)
November 13, 2006... San Francisco: Horn Group and UK firm Brands2Life have created a network of 15 international agencies, linking clients and resources under the name Constella. The Constella network is comprised of independent, mid-sized boutique agencies...

Sloane to advise Greystone.(Sloane & Company)(Greystone and Co.)(Brief article)
November 13, 2006... NEW YORK: Sloane & Company has signed on as PR counsel for Greystone & Co., a large, privately held investment and real-estate organization. Sloane's work will focus on increasing the visibility of Greystone and its affiliate companies,...

Launch Pad: Baileys Irish Cream serves up new flavors for dessert.(Caramel and Mint Chocolate flavors)(Brief article)
November 13, 2006... Objectives: In an effort to promote the two new flavors of Baileys Irish Cream, Caramel and Mint Chocolate, Diageo is launching the Baileys Drinkable Desserts contest. Diageo is looking to shift the perception of dessert from thick, rich foods...

PR play of the week: Church gives worshippers erotic feeling.(United Church of Canada )(Brief article)
November 13, 2006... On one hand, it's a little disconcerting that Canada's largest Protestant denomination has had to resort to running an ad campaign to bring in worshippers during the Christmas season. On the other hand, at least those ads feature sex. The...

KFC ensures maximum media for trans-fat ban.(Kentucky Fried Chicken )
November 13, 2006... LOS ANGELES: When Kentucky Fried Chicken announced it would end its use of trans fatty acids in most menu items in favor of a low linolenic soybean oil, it marked a key change for the chain and the fast-food industry at large. The October...

Analysis: Will departure of Barker cost 'Price'?(Bob Barker)
November 13, 2006... With its iconic host set to retire, brand-exposure force The Price is Right faces challenge of change. From its block party-vibe theme song to its trademark 'Come on down!' call, few TV programs have entered American popular culture like...

News Maker: Silmore leads AllBusiness.com through evolution.
November 13, 2006... This being the Internet age, it's not surprising when a company relaunches itself seven years into business in order to keep up with the pace of technology. That is the case for business media site AllBusiness.com, which in September...

Companies: Corporate profile - Unexpected partnerships drive Whirlpool.(Company overview)
November 13, 2006... Respect for PR reflected in how internal tagline guides integrated comms efforts at Whirlpool. Keeping a brand like Whirlpool top of mind with its core audience can be a challenge. After all, the appliances industry isn't exactly one of...

Companies: The agency business - Community work doubles as team-building tool.
November 13, 2006... Community service is a popular (and some say necessary) element of agency life. Team-building activities are also a popular and necessary element. So why not put the two together? That's exactly what firms across the country are doing....

Editorial: Media must curb habit of hoarding exit-poll details.(Editorial)
November 13, 2006... During 99% of the election season, the media is poll crazy. They devote pages and countless graphs to covering whatever results come out of the Zogbys, Cook Political Reports, and Gallups of the world. Not one second of thought is given to how...

Op-Ed: Simple metrics better than none.(Viewpoint essay)
November 13, 2006... In my opinion, there is a segment of the PR profession that is out of touch with the reality of how PR is, can, and should be measured... in fact, I belong to it. As a case in point, I wonder about the general and vehement denouncement of...

Opinion: WOMMA's role as champion of ethics is tough to question.
November 13, 2006... Wal-Mart and WOMMA have something in common, and it's not just that the latter sounds like a motivational call from the former's employee handbook. That common denominator is the likelihood that not a small number of people feel some form of...

Opinion: Media and PR can play a role in eliminating political sleaze.(Viewpoint essay)
November 13, 2006... I used to reserve special disdain for tobacco industry executives and their apologists. They sold sickness and death, and smiled as they lied about their business. Lately, I've shifted my contempt to the deceivers running rampant in a much...

Opinion: Fact file - Gannett introduces its local newspapers to the 24-7 world.(Gannett Company )(Viewpoint essay)
November 13, 2006... In the news The Gannett Company is planning to shift all of its 89 local newspapers (not USA Today) over to 24-hour converged newsrooms in an initiative called the Information Center Project. Each newsroom is required to submit a plan for...

Media: Analysis - Family-owned titles keep eye on Times.(Morgan Stanley Investment Management)(New York Times Company)
November 13, 2006... Morgan Stanley Investment Management, which owns 7.6% of the New York Times Company, is not very happy with the performance of its shares. And with good reason - the company has lost half its value in the past four years. So last spring,...

Media: Journalist Q&A - Tyler Brule.(Interview)
November 13, 2006... Name: Tyler Brule Title: Columnist, Financial Times; Editor-in-chief, Monocle Preferred contact method: info@winkorp.com Web site: www.winkorp.com Brule spoke with PRWeek about his jet-set habits and his latest magazine venture,...

Media: Research - Consumer advertising methods.(Brief article)
November 13, 2006... CONDUCTED BY: Enpocket and Harris Interactive. SAMPLE: Approximately 2,600 online interviews in the US, UK, and India GOAL: To determine how technology can be best used in advertising KEY FINDINGS: 72% would prefer cell-phone...

Media: Roundup - Alumni magazines getting more refined.
November 13, 2006... Once almost exclusively seen as fundraising vehicles with a little bit of 'where are they now' tossed in, university and college alumni magazines have gone glossy and reader-friendly. 'These are the ultimate niche magazines with readerships...

Media: Critical hit - NorthStar gets Daily Candy piece.(Interview)
November 13, 2006... Who is your client, and what are its media goals? Carrie Schuller: Our client is NorthStar Moving, which was looking to position itself in Southern California as a luxury mover that offers 'red carpet' service. It turned to us to target...

Media: Media ups and downs.(Nielsen Media Research Inc. delayed publication of its research report)(Philadelphia Inquirer plans to layoff)(CBS Broadcasting Inc. hires Quincy Smith )
November 13, 2006... Gannett announces changes to news-gathering, using online discussions to incorporate more citizen journalism in its 90 papers Google lets businesses start buying ads in more than 50 daily papers - including The New York Times and The...