AccessMyLibrary provides FREE access to over 30 million articles from top publications available through your library.

PR Week (US) articles from November 2004

20,105 total articles

Set up an RSS feed
Close Set up an RSS feed that alerts you when new articles from PR Week (US) are available.
XML Add to My Yahoo! Add to My AOL Add to Google Subscribe in NewsGator
Frequently asked questions about RSS feeds
to find out when new articles for PR Week (US) arrive.

PR Week (US) archives from November 2004

Black organizations establish coalition to refocus US drug policy.(National African-American Drug Policy Coalition )(Brief Article)
November 1, 2004... WASHINGTON: Ten national African-American professional and political associations have formed a new group seeking to revamp the way America deals with illegal drugs. The National African-American Drug Policy Coalition (NAADPC) plans to use...

Groups now setting sights on post-election agendas.
November 1, 2004... WASHINGTON: Political advocacy groups last week shifted focus away from supporting their candidates and toward influencing the election's winners. The weeks following the election are a rare opportunity to set the terms of debate on their...

Sanofi hires Euro RSCG Life to push three of its drugs.(Brief Article)
November 1, 2004... NEW YORK: Newly merged Sanofi-Aventis has tapped Euro RSCG Life to do global ad, PR, and medical education for three drugs. PR will be handled by Euro RSCG Life NRP. The assignment covers 60 countries. Although terms of the deal weren't...

Bauer launches title on celebrity fashion.(Bauer Publishing Company L.P.)(Brief Article)
November 1, 2004... ENGLEWOOD CLIFFS, NJ: This week, Bauer Publishing will introduce Life & Style Weekly to more than 110,000 racks across the country. The magazine, which will launch with 1 million newsstand copies, is devoted to celebrating and analyzing the...

PRWeek appoints DC chief Quenqua to news editor job.(Douglas Quenqua)(Brief Article)
November 1, 2004... NEW YORK: PRWeek's Washington, DC, bureau chief, Douglas Quenqua, has been promoted to the role of news editor for the magazine. Quenqua has relocated to New York, and his replacement has not yet been named. Quenqua had been the DC bureau...

Kerry film gains airtime in smaller outlets, theaters.(John F. Kerry)(Brief Article)
November 1, 2004... HARRISBURG, PA: Although a media firestorm and advertiser boycott prevented it from being shown in its entirety on Sinclair Broadcast Group affiliates, Stolen Honor: Wounds that Never Heal has found a home in other, smaller media outlets. ...

Cashen leaves TiVo for SutherlandGold.(SutherlandGold Communications)(Susan Cashen)(Brief Article)
November 1, 2004... SAN FRANCISCO: Susan Cashen, TiVo's VP of marketing, is leaving the digital video recording company to join SutherlandGold Communications, which has worked with TiVo since 2002. She will focus on client services, business development, and...

Omnicom and WPP report growth in global revenues.(Brief Article)
November 1, 2004... NEW YORK AND LONDON: Both Omnicom and WPP released earnings this week that announced global revenue increases and a generally optimistic outlook for PR. WPP's revenues grew about 4% to pounds 1.068 billion (dollars 1.997 billion), and the...

Beverage maker, luxury hotel in DC team with Jericho.(Brief Article)
November 1, 2004... NEW YORK: Jericho Communications has added two new consumer clients to its roster - the historic Hay-Adams Hotel in Washington, DC, and Energy Brands. The Hay-Adams is located across from the White House. Jericho travel practice director...

News in brief: NBC News Channel reaches agreement.(Brief Article)
November 1, 2004... CHARLOTTE, NC: NBC News Channel has reached an agreement with Medialink subsidiary Teletrax, a global digital-video monitoring and media-asset-management service, to expand its domestic coverage to the top 100 US TV markets for ongoing...

News in brief: Appointment at Hyatt Hotels.(Brief Article)
November 1, 2004... CHICAGO: Katie Meyer has joined Hyatt Hotels in the newly created position of VP of corporate communications. Meyer was previously VP of worldwide PR with Le Meridien Hotels & Resorts in London.

News in brief: Vanguard Communications acquires Idea Flight.(Brief Article)
November 1, 2004... DENVER: Vanguard Communications has acquired Washington, DC-based Idea Flight, an advertising and marketing communications firm. Holly Davis, president and founder of Idea Flight, will join Vanguard and head up its new equine/western lifestyle...

News in brief: Appointment at Univision Communications.(Brief Article)
November 1, 2004... LOS ANGELES: Univision Communications, operator of the largest Spanish-language TV network in the US, has appointed former Laura Bush press secretary Noelia Rodriguez as VP of corporate communications. According to Citigate Sard Verbinnen,...

News in brief: Appointment at GCI Mexico.(Brief Article)
November 1, 2004... MEXICO CITY: GCI Mexico has tapped Michele Foster as CEO and MD of the Mexican subsidiary of GCI Group. Foster has PR experience in four countries across the American continent. She will head up an office with clients from the technology,...

News in brief: MS&L reappointed as PR agency of record.(Brief Article)
November 1, 2004... ATLANTA: The Georgia Department of Economic Development has reappointed MS&L as its PR agency of record after a competitive review.

News in brief: Appointment at Safeway.(Brief Article)
November 1, 2004... PLEASANTON, CA: Melissa Plaisance has returned to Safeway as SVP of finance and IR, overseeing the company's treasury and IR divisions. Plaisance comes from Del Monte Foods, where she was SVP of finance and corporate communications. Before...

News in brief: Mathsoft Engineering & Educations names AOR.(Brief Article)
November 1, 2004... CAMBRIDGE, MA: Mathsoft Engineering & Education has named Beaupre & Co. its AOR. Mathsoft develops software, primarily used by engineers, to protect investments and intellectual capital. Beaupre will focus on media and analyst relations,...

News in brief: Greenough Communications wins new clients.(Brief Article)
November 1, 2004... BOSTON: Greenough Communications has won three new clients: Chadwick Martin Bailey, Cognio, and Imprivata. The firm has also added two internet companies to its client roster - Register.com, which provides domain names, web hosting, and e-mail...

News in brief: Maxwell PR adds new clients.(public relation)(Brief Article)
November 1, 2004... PORTLAND, OR: Maxwell PR has added Portland Energy Conservation and the City of Portland Office of Sustainable Development as clients. Vicki Hastings has also joined the agency as a VP. Hastings previously worked at Cole & Weber/Red Cell.

News in brief: Launch of ThirdScreen Media.(Brief Article)
November 1, 2004... WALTHAM, MA: The W2 Group, Larry Weber's new marketing venture, has launched a new company, ThirdScreen Media. The company provides mobile media-management services, helping companies execute mobile marketing campaigns.

News in brief: Appointment at Leopold Ketel & Partners.(Chris DiStefano )(Brief Article)
November 1, 2004... PORTLAND, OR: Chris DiStefano has joined Leopold Ketel & Partners, overseeing the marketing firm's PR practice. DiStefano was previously public and media relations manager in the US office of Japanese component maker Shimano.

News in brief: IABC starts blog on website.(International Association of Business Communicators )(Brief Article)
November 1, 2004... SAN FRANCISCO: The IABC has started a blog on its website featuring chairman David Kistle's thoughts on the association and the PR industry. For more briefs, visit prweek.com.

Dillard's calls upon Magrino to launch Reba clothing line.(Reba McEntire.)(Brief Article)
November 1, 2004... LITTLE ROCK, AK: The Dillard's department store chain has hired the Susan Magrino Agency to handle PR for a new line of clothing from country singer Reba McEntire. McEntire's production company, Starstruck Entertainment, recommended the...

US Forest Service searches for firm to retool strategy.(Brief Article)
November 1, 2004... WASHINGTON: The US Forest Service (USFS) is looking for a PR agency to help it craft a new vision and strategy as it approaches its 100th birthday. In an RFQ released last month, the Eastern Region of the USFS expressed concern that its...

Outlets step up PR to lure election viewers.(Brief Article)
November 1, 2004... NEW YORK: Television news outlets are using PR and print-media outreach to vie for election night viewers. CNN is using its experience with this year's Republican National Convention to help boost viewership. The news network took over the...

Ciena increases focus on PR in its rebranding effort.(public relation)
November 1, 2004... LINTHICUM, MD: Tech company Ciena recently announced a new market strategy and brand, on the heels of two acquisitions - Internet Photonics and Catena Networks - that is intended to expand the company's reach into new markets. The company...

MCI, New York under fire for high prison-call costs.(Brief Article)
November 1, 2004... NEW YORK: MCI and the New York State Department of Correctional Services (NYDOCS) are the targets of a campaign protesting high rates for collect calls made from state prisons. The Center for Constitutional Rights, a nonprofit legal and...

Ketchum appoints new leadership for corporate practice.(Ketchum Advertising/New York)(Brief Article)
November 1, 2004... NEW YORK: Ketchum has promoted three senior executives to head its global corporate practice. Rob Flaherty, the senior partner, global practices who has been running the corporate practice since former director Chris Atkins left for Ogilvy in...

AFP gives access to its Asian region to Business Wire.(Agence-France Presse)(Brief Article)
November 1, 2004... SAN FRANCISCO and PARIS: Business Wire has entered into a distribution agreement with Agence-France Presse (AFP). The deal makes Business Wire the only newswire to have access to AFP's Asia-Pacific region. The agreement is set to go live this...

PRSA changes rules on APR accreditation.(Public Relations Society of America)(Accreditation in Public Relations )
November 1, 2004... NEW YORK: The Public Relations Society of America (PRSA) international conference saw an end to the controversial rule that mandated that only accredited members could serve as representatives to the national assembly. The assembly is the...

Franco to handle Oxford's internal, financial comms.(Brief Article)
November 1, 2004... DETROIT: Oxford Automotive, a dollars 1 billion-in-annual-sales supplier to the auto industry, has hired Franco Public Relations for a wide range of PR services that includes strategic counseling, internal communications, media relations, and...

FL selects CKPR for push to reignite tourism.(Florida)
November 1, 2004... TALLAHASSEE, FL: Visit Florida, the state's tourism arm, has selected CKPR to dispel myths about how much damage four recent hurricanes did to the region. The dollars 175,000 campaign will rely heavily on national media relations to bring...

'Giant' taps Andy Morris to up awareness.(Brief Article)
November 1, 2004... NEW YORK: Giant magazine has hired Andy Morris & Co. for a six-month PR campaign designed to promote the new magazine and extend its brand awareness. The campaign will begin with the magazine's second issue, which will be out on newsstands...

Alliance focuses on media relations for line relaunch.(Brief Article)
November 1, 2004... RIPON, WI: Alliance Laundry Systems is reintroducing the Speed Queen line of washers and dryers to consumers with a PR campaign that will emphasize media relations and cause-related marketing. The effort is being handled in-house at...

Ritter helping out in Sizzler drive to enlist franchisees.( Brad Ritter )(Brief Article)
November 1, 2004... SHERMAN OAKS, CA: The Sizzler restaurant chain has hired Brad Ritter Communications to handle PR as it launches a drive to expand the number of franchisees running Sizzler outlets. The chain now has 225 franchised and 86 company-owned...

Allied Domecq raises marketing spending for Stolichnaya line 30%.(Brief Article)
November 1, 2004... WESTPORT, CT: Allied Domecq is ramping up its marketing spending - which includes PR - 30% in its current fiscal year that extends through next August for its Stolichnaya line of vodkas. The company has been working with the Los Angeles...

Marklein takes up post as EVP, GM of WS in N. California.(executive vice president)(Tim Marklein)(Brief Article)
November 1, 2004... SAN FRANCISCO: Weber Shandwick has hired Tim Marklein as its new EVP and GM for its Northern California offices, which include San Francisco and Silicon Valley. Marklein, who will start next Monday, spent the past two years at...

Kaigler advances to chief comms officer at Reebok.(Denise Kaigler )
November 1, 2004... CANTON, MA: Reebok International CEO Paul Fireman said the company's need for a strategic PR voice at the management table was the reason for promoting Denise Kaigler to the new position of chief communications officer. Kaigler, who most...

Doctors group to extend PR in three influential states.(public relations)(Brief Article)
November 1, 2004... CHARLOTTE, NC: A national doctors group has stepped up PR in three Southern states that could change the stakes for medical malpractice awards. The advocacy group, Doctors for Medical Liability Reform, is working with agencies Blue Nine...

Editorial: The election winner has much work to do to restore the credibility of the American brand.(Editorial)
November 1, 2004... As I wrote this column, just seven days before Americans were to take to the polls, I received an e-mail from a friend in Ireland who was outraged by news reports of tactics employed by both parties to discourage voting in some battleground...

Op-Ed: Real CSR benefits both the company and the community.(Corporate social responsibility ()(Editorial)
November 1, 2004... Corporate social responsibility (CSR) should not be confused with cause-related marketing. Many CEOs and CMOs ponder whether they should guide their companies to act as socially or corporately responsible corporations because it is the right...

Analysis: Product Placement - 'Apprentice' tie-ins add up for firms seeking exposure.
November 1, 2004... A few companies are cashing in on the popularity of Donald Trump's reality show, 'The Apprentice,' by using the program as a launch pad for new products. It only took one hour to cause Ciao Bella's website traffic to jump more than 8,000%...

Paul Holmes: Sinclair put its value in danger over Kerry movie by forgetting its accountability to shareholders.
November 1, 2004... By the time my last article about Sinclair Broadcast Group appeared, the company had already reversed itself, backing off its plans to air an anti-Kerry documentary in the days before the election and replacing it with - by most accounts - a...

Organization Case Study: AmeriCares spreads relief by spreading message.
November 1, 2004... In times of natural disasters or political unrest, AmeriCares' comms team strives to support its crisis personnel through media relations and by raising funds for assistance programs. In the northeast region of Chad, along the Sudan border,...

The Agency Business: PR firms adopting wikis to buoy internal, external comms.(Public Relations firm)
November 1, 2004... Wikis are a new technology that can offer users a host of communications benefits. Now many PR agencies are incorporating wikis to collaborate on press releases and to aid in media relations. The flux of new technologies entering the market...

Media Roundup: Media stirs up appliance coverage.
November 1, 2004... PR pros can take advantage of the growing interest in kitchen wares by seeking placements on cooking shows and not limiting pitches to women's outlets. Along with home entertainment, no consumer category has benefited more from the...

Media: Journalist Q&A - Matt Taibbi.(interview)(Interview)
November 1, 2004... Name: Matt Taibbi Publications: Rolling Stone, New York Press Title: Reporter and columnist Preferred contact method: taibbi@nypress.com Website: rollingstone.com, nypress.com Matt Taibbi is a self-described 'professional...

Flu vaccine shortage gets broad coverage.(Brief Article)
November 1, 2004... With the flu season just around the corner, news of a flu-vaccine shortage in the US (due to the closing of a British manufacturing plant) has received significant broadcast media coverage. This controversial issue continues to be reported in...

Inside the mix: Taglines offer companies the opportunity to reinforce messaging over the long term.
November 1, 2004... Here's a quiz. The tagline is 'That was easy.' What is the brand? Only two out of 1,000 consumers asked in a telephone poll commissioned by Atlanta brand consultancy Emergence knew that it was Staples. The line certainly embodies what...

Profile: Bogaards reads into media's needs for Knopf books.(Paul Bogaards, Alfred A. Knopf)(Biography)
November 1, 2004... At Alfred A. Knopf, Paul Bogaards builds books into bestsellers and helps to shape writers' careers by maintaining a realistic approach to each book's PR and fostering media relationships. Tanya Lewis reports. Paul Bogaards, SVP, executive...

Financial PR's new guard.(public relations)
November 1, 2004... The financial practices of large agencies have had to evolve. From ugly investor uprisings and crusading federal prosecutors to unforgiving regulators and shrinking sell-side coverage, it's not getting any easier to be a financial...

Market Focus: Education - A well-rounded education.(in marketing)
November 1, 2004... Convergence on marketing is beginning to be reflected in education. With the increased convergence of marketing disciplines, in particular advertising, PR, sales promotion, and direct marketing, it is increasingly important that those...

PR Technique: Reputation enhancement - Improving your standing on corporate scorecards.(public relations)
November 1, 2004... Making a magazine's 'Best of' list is a coup for any company. As Craig McGuire finds, everything from the application to the outlet you target can greatly impact your chances. For companies seeking third-party endorsements to enhance their...

Campaign: Cleveland coaxes commuters to try out public transit.(Cleveland Regional Transit Authority and Brokaw Public)
November 1, 2004... PR team: Cleveland Regional Transit Authority and Brokaw Public Relations (Cleveland) Campaign: Pass On The Pump Time frame: April to August 2004 Budget: dollars 15,000 But when gas prices began to rise dramatically this past...

Campaign: NY county draws attention to local economic growth.(New York)
November 1, 2004... PR team: Media Logic (Albany, NY) and Rensselaer County, NY, with KDPaine & Partners (Durham, NH) Campaign: Life looks good from here Time frame: June 2003 to present (ongoing) Budget: dollars 60,000 The IDA turned to Albany-based...

Campaign: BASF termite tour educates families about bug control.
November 1, 2004... PR team: BASF Professional Pest Control North America (Research Triangle Park, NC), FCF Schmidt PR (Plymouth Meeting, PA), and Pro Motion (St. Louis) Campaign: Towering Termite Tour Time frame: January to July 2004 Budget: dollars...

The Publicist: The Red Sox lose a key part of their allure with Series victory.
November 1, 2004... Does the name Susan Lucci ring a bell? A few years ago, she had a publicity juggernaut going that kept her in the news. And it was built on failure, not success. Lucci, who stars in the perennial daytime series All My Children, was famous...

PR Play of the Week: Stern makes the correct publicity call.(Howard Stern)(Brief Article)
November 1, 2004... When Howard Stern calls himself 'The King of All Media,' he's referring to a time in the late 1990s when he simultaneously dominated radio, books, television, and film. But from our point of view, Stern will always be the media king for...

Toy Box: Good things can be said about the Rave.(MP3 player)(Brief Article)(Product/Service Evaluation)
November 1, 2004... Anyone who pays attention to MP3 players knows Apple's iPod is the king of the hill in that space. But for someone who doesn't want to spend the minimum dollars 249 for an iPod Mini, what are the alternatives? The Rave MP AMP128 from...

Book Review: 'Information War' takes its shots at Bush.(Brief Article)(Book Review)
November 1, 2004... This is the inevitable follow-up to Snow's 2002 Propaganda, Inc.: Selling America's Culture to the World. There, she slams Bill Clinton for turning US public diplomacy into an instrument of corporate globalization. Though insightful, Propaganda...

Next-generation Vioxx could escape recall fallout, study suggests.(Brief Article)
November 8, 2004... WHITEHOUSE STATION, NJ: The Vioxx recall has not appeared to have hurt competitor drugs that stop pain in a similar fashion, and that could spell good news for Merck's next pain product, Arcoxia. New research on doctors' prescribing habits...

Experts weigh significance behind Bush 'moral' victory.(George W. Bush)
November 8, 2004... NEW YORK: The demographic catch phrase to emerge from last week's election - 'moral values' - is sending ripples through the public affairs community as practitioners seek to understand what messages resonated with voters. According to...

Ketchum picks up post as Domino's agency of record.(Brief Article)
November 8, 2004... ANN ARBOR, MI: Domino's Pizza has selected Ketchum as its new AOR, with a first-year budget of dollars 500,000. Ketchum will handle the account from its Chicago and Pittsburgh offices with an initial team of five or six, said J. Adaire...

Poll: CEOs boost role in external comms.(Brief Article)
November 8, 2004... NEW YORK: CEOs are spending more time communicating with the media and with customers than they did two years ago, according to the results of the 2004 PRWeek/Burson-Marsteller CEO Survey. Overwhelmingly, CEOs reported that doing media...

PRWeek and H&K to survey firms on PR team diversity.(Hill & Knowlton)(Brief Article)(Panel Discussion)
November 8, 2004... NEW YORK: The second annual PRWeek/Hill & Knowlton Diversity Survey is currently under way. The survey aims to discover what agencies and companies are doing to increase the level of diversity in their communications teams and practices....

SF hotels' fight with union attracts national attention.(san Francisco)
November 8, 2004... SAN FRANCISCO: Fourteen of San Francisco's top hotels are involved in a bitter public dispute with union employees that some say has tarnished the city's tourism image. At the heart of the issue are contract talks between the hotels and...

Business Wire to cease annual fee in '05.(Brief Article)
November 8, 2004... SAN FRANCISCO: Business Wire will no longer charge an annual membership fee for its services starting January 1, 2005. Business Wire members currently pay a dollars 120 annual fee, in addition to fees associated with the distribution of...

Global media's coverage of crises keeps on rising.(Brief Article)
November 8, 2004... LOUISVILLE, KY: The international media increased its coverage of business crises in 2003 thanks to a post-Enron rise in corporate scrutiny, said Larry Smith, president of the Institute of Crisis Management. The institute's annual report...

Lancome assigns Wood to direct its domestic PR plan.(Ilissa Wood)(Brief Article)
November 8, 2004... NEW YORK: Ilissa Wood has joined beauty product manufacturer Lancome as its new USA director of PR. She reports to Suzie Davidowitz, the VP of PR. Wood was previously a PR manager at the consumer products division of Johnson & Johnson,...

News Brief: Tellabs picks Calysto.(Brief Article)
November 8, 2004... NAPERVILLE, IL: Tellabs, a maker of telecommunications equipment, has picked Calysto Communications for ongoing PR support, starting with the firm's anticipated dollars 1.5 billion acquisition of Advanced Fibre Communications. Calysto will help...

News Brief: USA Hockey hires Fischer.(Dave Fischer)(Brief Article)
November 8, 2004... COLORADO SPRINGS, CO: USA Hockey has hired Dave Fischer as director of media and PR. Fischer replaces Chuck Menke, who left the organization in September to join the NHL's St. Louis Blues as director of communications. Fischer will report...

News Brief: Aker Partner selected.(Brief Article)
November 8, 2004... WASHINGTON, DC: Nutraceutics, a provider of nutritional products headquartered in St. Louis, has selected The Aker Partners for a comprehensive consumer marketing program.

News Brief: Jackson Spalding hired.(Chick-fil-A Peach Bowl)(Brief Article)
November 8, 2004... ATLANTA: Jackson Spalding, an image creation, cultivation, and communication firm, has been hired by the Chick-fil-A Peach Bowl, the annual college football game, and Carter, the Southeast's largest privately held commercial real estate...

News Brief: Linhart McClain Finlon adds clients.(New West Physicians)(Colorado Association of Nonprofit Organizations)(Wyoming Department of Transportation)(Brief Article)
November 8, 2004... DENVER: Linhart McClain Finlon, a PR and strategic communications firm in the Rocky Mountain region, has added four new clients: New West Physicians, a primary care group practice and medical management company; the law firm of Shughart Thomson...

News Brief: McGuire joins Golin Harris.(Steven McGuire)(Brief Article)
November 8, 2004... CHICAGO: Steven McGuire has joined Golin Harris as director of science and medical communications in the healthcare practice, serving as a senior strategist and analyst on clinical and regulatory issues. Before joining Golin, McGuire was an...

News Brief: TARA announces new clients.(Marciano)(Brief Article)
November 8, 2004... MIAMI: PR and special events firm TARA has announced 10 new clients, including Marciano, a new luxury line of women's clothing and accessories from Guess, Conde Nast, for the Miami Conde Nast Tastemakers event, Pangaea Lounge, and Gryphon...

News Brief: MS&L selected.(Walla!Mail)(Brief Article)
November 8, 2004... BOSTON: Walla!Mail and NetTest have both selected MS&L for PR services surrounding recent product launches. Walla!Mail chose MS&L to launch its new one-gigabyte e-mail service; NetTest is launching ZettaSolve, a new division that allows...

News Brief: McClenahan Bruer adds clients.(ICEsoft Technologies)(SMSC)(Brief Article)
November 8, 2004... PORTLAND, OR: McClenahan Bruer has added three clients to its roster: Java browser and web access company ICEsoft Technologies, semiconductor company SMSC, and data center management software developer UXComm.

News Brief: Peppercom adds clients.(Brief Article)
November 8, 2004... SAN FRANCISCO: Peppercom has added two clients to its Bay Area office: property and casualty insurance company Fireman's Fund Insurance, for which Peppercom will handle PR for its personal, marine, and commercial insurance businesses; and...

News Brief: Brodeur Worldwide selected.(OneNeck IT Services)(Brief Article)
November 8, 2004... SCOTTSDALE, AZ: OneNeck IT Services, which provides IT enterprise resource planning outsourcing services, has selected Brodeur Worldwide to manage its communications efforts. Brodeur will develop marketing communications programs, including...

News Brief: Firm Public Relations and Marketing retained.(Marquis & Aurbach)(Brief Article)
November 8, 2004... LAS VEGAS: The Firm Public Relations and Marketing has been retained by Marquis & Aurbach to handle the law firm's PR efforts. The firm provides a broad range of services with an emphasis on real estate, business transactions, and construction...

Makers of olive oil win FDA approval for nutrition claim.(Brief Article)
November 8, 2004... NEPTUNE, NJ: The Food and Drug Administration has handed olive oil makers a new health marketing tool. Olive oil can now list what is known as a 'qualified health claim' on its labels, a paragraph stating that 'limited and not conclusive...

IPG's Q3 revenue up, but company remains in deficit.(Interpublic Group)(Brief Article)
November 8, 2004... NEW YORK: Interpublic Group's revenue for the third quarter rose 6.3% to dollars 1.51 billion, compared to the third quarter of last year, but the firm remains heavily in debt. CEO and president David Bell said, 'Our results this quarter...

Outlets more cautious in election coverage.(Brief Article)
November 8, 2004... NEW YORK: Trying desperately to avoid a repeat of the 2000 election reporting debacle, the major news networks took extra precaution in their coverage of this year's presidential election results. '(The networks) were bending over backward...

More articles from PR Week (US): 1 | 2 | 3 | 4
©2009 Gale, a part of Cengage Learning. All rights reserved.
About us | FAQs | Contact us | Privacy policy | Terms and conditions
Other Gale sites: Encyclopedia.com | HighBeam Research | Acquire Content | Books & Authors | Goliath | MovieRetriever | Smart QandA