PR Week (US) articles from May 2007

PR Week (US) archives from May 2007

Delta's 19-month comms plan assists in Ch. 11 exit.(Delta Air Lines )
May 7, 2007... ATLANTA: With its emergence from bankruptcy and a re-listing on the New York Stock Exchange last week, Delta Air Lines put forth a large-scale communications effort to let consumers and the media know that it planned to return to major-player...

Russo buys back independence.(Noonan Russo )(Brief article)
May 7, 2007... NEW YORK: Principals at the agency formerly known as Noonan Russo have purchased the agency back from its parent company, Havas, making it an independent firm yet again. The agency, formerly a health-care boutique operating under the Euro...

Tenet book release piques greater interest in the CIA.(former CIA chief George Tenet's book)(Brief article)
May 7, 2007... WASHINGTON: CIA public affairs director Mark Mansfield said that the release this week of a new memoir and related media appearances by former CIA chief George Tenet had generated a fair number of inquiries by the media, as well as interest...

Vonage stresses choice in battle with Verizon.(Verizon Communications Inc.; Reputation Partners)
May 7, 2007... HOLMDEL, NJ: Vonage launched a national campaign last week to raise awareness of the importance of consumer choice - and introduce the potential consequences of its patent fight with Verizon into the public discourse. The 'Free to Compete'...

DYMO seizes opportunity as stamp prices set to rise.(Brief article)
May 7, 2007... STAMFORD, CT: With a postage hike due on May 14, DYMO Stamps is taking advantage of the opportunity to woo potential customers by giving away 10 free two-cent stamps. DYMO is an Internet postage service that allows users to print stamps...

Browne turns to Parker for PR support.(BP's former chief executive Lord Browne)(Brunswick founder and chairman Alan Parker )
May 7, 2007... LONDON: BP's embattled former chief executive Lord Browne has turned to Brunswick founder and chairman Alan Parker for personal PR support. The oil company head - who was forced to quit the company on Tuesday when it emerged that he had lied in...

Business Wire and the New York Stock Exchange ..(Brief article)
May 7, 2007... NEW YORK: Business Wire and the New York Stock Exchange have entered into an affinity marketing partnership aimed at providing top companies with a broad range of special benefits and added-value services. All NYSE issuers will receive a...

New division launched by Young & Laramore.(Brief article)
May 7, 2007... INDIANAPOLIS: Young & Laramore has launched a new division called Y&L PR to handle consumer marketing, PR, and promotions. Cathy Yingling, most recently a VP at CKPR, will be MD. Prior to her time at CKPR, Yingling managed PR for brands at Zeno...

Newswire and Unmbria form partnership.(PR Newswire )(Brief article)
May 7, 2007... NEW YORK AND BOULDER, CO: PR Newswire has partnered with Umbria, a blog research market intelligence company, to offer MediaSense Blog Measurement, a tool allowing clients to track and monitor blog conversations

Cushman/Amberg Communications named AOR for Thornburg Mortgage.(Brief article)
May 7, 2007... CHICAGO: Thornburg Mortgage has named Cushman/Amberg Communications AOR. The firm will lead communications programs designed to increase Thornburg's relationships with its correspondents and wholesale lending partners and promote its mortgage...

RFP issued by The Georgia Emergency Management Agency.(Brief article)
May 7, 2007... ATLANTA: The Georgia Emergency Management Agency (GEMA) has issued an RFP for a firm to provide PR and communications for a statewide public education campaign that would encourage self-reliance for at least 72 hours following a disaster or...

Obituary: Dennis Hunt.(The California Endowment)(Obituary)
May 7, 2007... LOS ANGELES: Longtime Southern California communications pro Dennis Hunt died Sunday, April 29, in a one-car accident. He was 60. During his career, Hunt helped manage PR and public affairs initiatives for a variety of organizations. Most...

Susan Magino Agency wins three accounts.(Grace Bay Club; Talisker Mountain; Windsor)(Brief article)
May 7, 2007... NEW YORK: Susan Magrino Agency has won three accounts in its expanding travel and luxury properties division: Grace Bay Club in Turks & Caicos; Talisker Mountain, a membership club and residential development in Deer Valley, UT; and Windsor, a...

Eli Lilly first in pharma to post funding online.
May 7, 2007... INDIANAPOLIS: Eli Lilly and Co. has become the first major pharmaceutical company to voluntarily post online all information regarding educational grant funding and other contributions provided to US organizations. The announcement is a...

Union opposes offers for Dow.(News Corp. to acquire Dow Jones)(International Association of Publishers Employees )(Brief article)
May 7, 2007... NEW YORK: The union representing many Dow Jones employees is hopeful that its forceful public criticism of News Corp.'s offer to buy the company will help keep the venerable Wall Street Journal publisher in the hands of the Bancroft family. But...

GM reacts to its fall from top.(General Motors )(Brief article)
May 7, 2007... DETROIT and TORRANCE, CA: General Motors worked to give the media explanations behind its first quarter sales figures after it became known that the Toyota Motor Corporation has passed the Detroit automaker for the first time to become the...

Launch Pad: Daytona 500 has the ticket to build early buzz for 2008 race.(Brief article)
May 7, 2007... Company: Daytona International Speedway Campaign: Celebrity Tickets for Charity PR team: May 1 Other marketing: Taylor Launch: Web site, advertising Budget: Undisclosed IDEA: Taylor asked a number of celebrities and former Daytona...

PR Play of the Week: Miss America cops out on crimefighting.(former Miss Oklahoma State Fair Lauren Nelson)(Brief article)
May 7, 2007... Do we really need Miss America pulling double duty as our top cop? Have the pageant's ratings sunk so low that they need to be bolstered with cameos on America's Most Wanted? And are Web predators really so picky that only Miss America can lure...

Survey finds people favor green brands.
May 7, 2007... NEW YORK: Results from the 2007 ImagePower Green Brands Survey show that 80% of respondents believe it is important to buy from green companies and will endeavor to do so. The study also found that 40% of US respondents feel the leading...

Coke introduces latest program in Second Life.(Coca-Cola )
May 7, 2007... ATLANTA: Coca-Cola is looking to in-world residents of Second Life and the general population to create the next generation of Coke vending machines. The world's largest soft-drink provider recently launched the Virtual Thirst competition...

Stoli unveils hotels.(Stolichnaya )(Brief article)
May 7, 2007... LOS ANGELES: Stolichnaya has launched an effort to reinvigorate its standing among in-the-know vodka drinkers by tapping into both Russian czar grandeur and contemporary cocktail culture via built-to-order temporary hotels. The Stoli...

Spidey is the king of queens.(actor Tobey Maguire's home state Queens)(Brief article)
May 7, 2007... The producers of SpiderMan 3 paid homage to the 'true home' of Peter Parker, played by Tobey Maguire, by screening the film's US debut in Queens, NY, last Monday, as part of the Tribeca Film Festival. Most of the festival screenings took place...

NKF's comic gives kidney patients hope.(National Kidney Foundation )(Brief article)
May 7, 2007... NEW YORK: The National Kidney Foundation (NKF) has launched a new public information series titled 'Hope Street' aimed at educating and empowering those getting dialysis treatment. The initiative takes the form of a comic strip, or a...

SPJ lobbying in support of US shield law.(Society of Professional Journalists )(Brief article)
May 7, 2007... WASHINGTON: The Society of Professional Journalists (SPJ) is launching a campaign among its members and on Capitol Hill to support a bill introduced last week that would create a federal shield law to protect journalists' confidential sources....

GFLCVB seeks firm.(Greater Ft. Lauderdale Convention & Visitors Bureau)(Brief article)
May 7, 2007... FORT LAUDERDALE, FL: The Greater Ft. Lauderdale Convention & Visitors Bureau (GFLCVB) is seeking an AOR for an account worth dollars 500,000 a year. M. Silver Associates has been the organization's AOR for 20-plus years. GFLCVB's business...

Golf company pulls ads after objections.
May 7, 2007... CARLSBAD, CA: TaylorMade-adidas Golf has totally pulled from circulation an ad featuring golfer John Daly appearing to drink alcohol while driving a golf cart. The company displayed the ad on its maxfli.com Web site after it was initially...

Save Darfur Coalition ramps up its campaign.
May 7, 2007... WASHINGTON: The Save Darfur Coalition is expanding its campaign to stop investment by Boston-based Fidelity Investments and Omaha, NE-based Berkshire Hathaway in PetroChina, which the group claims indirectly funds genocide in Darfur. Both...

Analysis: Early election start puts onus on outreach.
May 7, 2007... With the White House race already in full swing, all involved must adjust comms plans accordingly. At this point in time, the next presidential election will be held 18 months in the future. But a visitor wouldn't guess that Election Day...

Newsmaker: Higgins exposes US' comms obstacles in Afghanistan.(Holly Barnes Higgins)(Interview)
May 7, 2007... Trying to persuade mostly illiterate, war-ravaged people growing poppies in the remote Afghanistan province of Helmand to embrace alternate sources of livelihood is one tough public affairs job. This was epitomized by Holly Barnes Higgins,...

Companies: Corporate Profile - Lampoon's Web lures back college crowd.(National Lampoon )(Company overview)
May 7, 2007... Online focus is making National Lampoon a hit with college kids - and those marketing to them. When John Belushi roared, 'Toga!' in 1978's National Lampoon's Animal House, a comedy revolution was born. For the next two decades,...

Companies: The Agency Business - Firms serve as mediator in corporate-NGO alliances.
May 7, 2007... As corporations make increased and more visible advances into the realm of social responsibility, many are seeking to form functional alliances with the non-governmental organizations (NGOs) they formerly considered adversaries. As such, PR...

Opinion: Customer outreach will decide Delta's direction.(Delta Air Lines )(Viewpoint essay)(Brief article)
May 7, 2007... Like a celebrity fresh from rehab, Delta Air Lines has a second chance to win over the public after emerging from bankruptcy last week Certainly, economic instability is nothing new to the airline industry, but no aviation company labored so...

Op-Ed: Leadership lessons for nonprofits.(Column)
May 7, 2007... During the past decade, the media environment has been transformed by technologies that have reshaped the very definition of communication PR professionals - like all professionals - are working hard to interpret these changes and adapt to a...

Op-Ed: Reputation key to risk management.
May 7, 2007... Historically, corporate risk management was purely a financial planning exercise that was reactive in nature. It involved an equation that plotted two indices on a graph: risk and cost. The more likely the risk was to materialize, the greater...

Opinion: As part of marketing mix, PR cannot ignore other sectors.(Viewpoint essay)
May 7, 2007... When PRWeek's parent company, Haymarket Media, acquired DM News a few months ago, we all started to pay a lot more attention to the direct marketing universe. Particularly me, as I have taken on editorial duties with the new publication, in...

Opinion: Generations can teach each other - if given the chance.(Viewpoint essay)
May 7, 2007... A young colleague recently recounted an experience he had as a junior AE at a leading PR firm. He had worked at the agency for almost a year and by coincidence of arrival schedules often shared a morning elevator ride with one of the global...

Fact File - Sci Fi applies beta test to series to enhance viewer involvement.
May 7, 2007... In the news The Sci Fi Channel is giving viewers a unique opportunity to offer commentaries on its latest proposed series, Outer Space Astronauts. The network is allowing audiences to play 'TV executive-for-a-day,' by giving SciFi.com...

Media: Analysis - Sponsored column elicits cries of conflict.(The Philadelphia Inquirer's column sponsorhip contract with Citizens Bank)(Column)
May 7, 2007... Brian Tierney may be the most closely watched newspaper owner in America, but a certain segment of the newspaper-watching population would prefer that he hadn't gotten into the business in the first place. As a career PR man with a knack...

Media: Journalist Q&A - Philippe Gelie, Le Figaro.(Interview)
May 7, 2007... Name: Philippe Gelie Outlet: Le Figaro Title: Washington bureau chief Preferred contact method: pgelie@lefigaro.fr Web site: www.lefigaro.fr PRWeek: Do you have a broad coverage area? Philippe Gelie: It's pretty much...

Research: European communication directors.(Brief article)
May 7, 2007... Conducted by: Watson Helsby, a UK-based executive search firm Sample: Interviews with 22 ECDs from multinational companies Goal: Determine the roles and attitudes of ECDs in global corporations KEY FINDINGS: 86% of companies have a...

Media: Roundup - Expert opinions click with online security.
May 7, 2007... Concerns over Internet security and fraud have been around seemingly forever, so you would think the topic would be old hat for journalists by now. But whether it's consumer identity theft or corporate IT breaches, plenty of breaking news...

Media: Critical Hit - Silhouettes finds a fit for 'Today'.(Michael Olguin of Formula PR )(Interview)
May 7, 2007... Who is your client, and what are its media goals? Michael Olguin: Silhouettes is an online Web site/catalog brand specializing in plus-size clothing for women. It wants to be seen as the leading destination for plus-size fashions and was...

Media: Ups and Downs.(Tribune Company executives forgo cash bonuses)(New York Times announces it will no longer participate in traditional DC dinners)(Free Flow of Information Act of 2007 introduced in congress)
May 7, 2007... Several Tribune Company execs, including CEO Dennis FitzSimons, forgo cash bonuses, citing financial woes and shrinking staffs The New York Times announces it will no longer participate in traditional DC dinners in which reporters mix,...

Media: Inside Information - Branded YouTube channels provide expanded reach.
May 7, 2007... Founded just two years ago, YouTube has exploded into one of the Web's greatest phenomena. Today, media companies have found that becoming a YouTube partner - complete with their own branded channel - is one of the fastest ways for old media...

Cover Story: The art of giving back.
May 7, 2007... Senior PR professionals find that volunteering their time outside of the industry can provide a number of reciprocal benefits. Juanita James, chief communications officer at Pitney Bowes, spent a lot of time enjoying family outings at the...

Market Focus: A youthful approach.(airlines target marketing to youth)
May 7, 2007... Airlines are ramping up initiatives geared to younger consumers to strengthen their brand in a competitive market. Marc Longpre reports. A decade ago, while talking to an Atlanta radio station, Tad Hutchinson, VP of marketing and sales for...

PR Technique: News Web sites provide video a home.
May 7, 2007... VNRs, b-roll, and other broadcast PR content can also go to traditional media sites. A decade ago, perhaps one in 50 Americans sought their news online. Today, that number has grown to almost 30% of Americans, according to the Pew Research...

Campaigns: STE uses debate to differentiate.(Northeastern University's School of Technological Entrepreneurship ; Peppercom )
May 7, 2007... Northeastern University PR Team: Northeastern University's School of Technological Entrepreneurship (Boston) and Peppercom (New York) Campaign: School of Technological Entrepreneurship launch Duration: May to November 2006 Budget:...

Campaigns: Partnership for Play unites groups to keep kids active.(Young Men's Christian Associations of the United States of America; National Recreation and Park Association; National Association for Sport and Physical Education; Dittus Communications)
May 7, 2007... YMCA, NRPA, and NASPE PR Team: YMCA of USA (Washington), National Recreation and Park Association (Ashburn, VA), National Association for Sport and Physical Education (Reston, VA), and Dittus Communications (Washington) Campaign:...

Campaigns: Mayfield lets consumers decide fate of new flavors.(Brief article)
May 7, 2007... Mayfield Dairy Farms PR Team: Mayfield Dairy Farms (Athens, TN) and Waterhouse Public Relations (Chattanooga, TN) Campaign: Flavor Decision '06 Duration: March to August 2006 Budget: Less than dollars 350,000 Strategy They...

PR Toolbox: Social media's impact on PR, online demo tips, and more.
May 7, 2007... Social media Comments made in social media communities impact people's perceptions of companies' products or brands. How should PR pros best use this information? 'It's a given that people are talking about your brands and products in...

Careers: Expert Advice - Jane Waldman, Director of Human Resources, 5W Public Relations.(Brief article)
May 7, 2007... I'm about to reach the one-year mark at my firm. What will be covered in my annual review? A: During an annual review, many subjects are covered, but vary depending upon your employer. Some areas that are most often evaluated include...

People moves: The Sabin Vaccine Institute.(Michael Kempner )(Brief article)
May 7, 2007... WASHINGTON: The Sabin Vaccine Institute has named MWW Group CEO Michael Kempner as chairman of its board. Sabin, a nonprofit global health research institute and advocacy organization, provides parasitology research and advocacy for Neglected...

People moves: Ketchum.(Ketchum appointed Dave Chapman, Noam Gelfond, Jean-Martial Ribes)(Brief article)
May 7, 2007... NEW YORK: Ketchum has promoted eight of its staff to partner: Ketchum West SVP and director Dave Chapman; SVP of business development in DC Noam Gelfond; SVP and director of public affairs Al Jackson; SVP and Hong Kong GM Chris Liu; SVP and...

People moves: Waggener Edstrom.(Waggener Edstrom appointed Matt Reid)(Brief article)
May 7, 2007... SEATTLE: Matt Reid, founder of Waggener Edstrom's global public affairs practice, has been named EVP of both WE's global public affairs and global corporate communications practices, though Bud Grebey will still oversee the latter group. In...

People moves: Marina Maher Communications.(Christopher Rucas, Joanne Marlin, Shirley Stadtmueller)(Brief article)
May 7, 2007... NEW YORK: Marina Maher Communications has announced four senior-level hires in its healthcare practice. Christopher Rucas has been named SVP, joining the firm from Genta, where he was corporate communications director. Joanne Marlin and Shirley...

People moves: GolinHarris.(GolinHarris appointed Jennifer Dobrzelecki )(Brief article)
May 7, 2007... NEW YORK: GolinHarris has named Jennifer Dobrzelecki VP in its New York office. She will be responsible for developing and overseeing brand-building efforts for clients including TUMS, Abreva, Citrucel, and Os-Cal, all GlaxoSmithKline consumer...

People moves: CarryOn Communication.(CarryOn Communication appionted JP Schuerman )(Brief article)
May 7, 2007... LOS ANGELES: CarryOn Communication has promoted VP and consumer-tech business practice leader JP Schuerman to MD of its LA headquarters. In this newly created role, Schuerman will lead consumer-tech programs across the firm's network of...

People moves: Fender Musical Instruments.(Fender Musical Instruments appointed Jason Padgitt )(Brief article)
May 7, 2007... SCOTTSDALE, AZ: Jason Padgitt has joined Fender Musical Instruments as its first VP of PR and corporate communications. He will handle media relations, PR, and marketing communications. Previously, Padgitt was VP of Rogers & Cowan, an...

People moves: Business Wire.(Angela Mendola appointed)(Brief article)
May 7, 2007... NEW YORK: Business Wire has named 15-year newswire industry professional Angela Mendola manager, strategic products. In her new role, Mendola will focus on leveraging the company's multimedia product offerings and news-distribution platform to...

Nortel hires WS as global AOR to build reputation, momentum.(Nortel Networks Corp.)(Weber Shandwick)
May 14, 2007... TORONTO: Nortel Networks has selected Weber Shandwick as its global AOR, after a comprehensive review in which the telecom giant sought to consolidate its global PR structure and regain its voice in the industry. The company, which...

JetBlue leads comms amid CEO turnover.(JetBlue Airways Corp. appointed Dave Barger )(Brief article)
May 14, 2007... NEW YORK: JetBlue's internal communications team handled its CEO turnover Thursday, a move that had been foreshadowed by recent problems. The airline's board asked founder David Neeleman to step aside as CEO, and promoted longtime Neeleman...

Qualcomm taps H&K.(Brief article)
May 14, 2007... SAN DIEGO: Qualcomm has hired Hill & Knowlton as corporate AOR under a multi-million-dollar contract. Incumbent Porter Novelli was among 13 firms involved in a selection process launched earlier this year and will continue to handle PR for...

Comms push facilitates the formation of CAHR.(Coalition to Advance Healthcare Reform)
May 14, 2007... WASHINGTON: The Coalition to Advance Healthcare Reform (CAHR) launched last week after six weeks of communications efforts built the organization from the ground up and prepared its disparate members for what could be the largest ever push for...

Kimberly-Clark campaign focuses on family vacation.(Brief article)
May 14, 2007... NEENAH, WI: Kimberly-Clark Corp. has launched a new campaign for its Huggies and Pull-Ups brands based around a nationwide increase in travel among families. The company announced the launch of the Discover the Magic Game, which will give...

News brief: Edelman global AOR for self-help phenomenon.(Daniel J. Edelman Public Relations Worldwide Inc.)(Brief article)
May 14, 2007... LOS ANGELES: The creators of the self-help phenomenon 'The Secret' have named Edelman global AOR. The firm will be charged with guiding an international communications and awareness-building program on behalf of the book, audio book, and DVDs....

News brief: Losses posted.(Interpublic Group of Companies Inc.)(Financial report)(Brief article)
May 14, 2007... NEW YORK: The Interpublic Group posted an operating loss of dollars 124 million in the first quarter of 2007, but that was still a 22% improvement over its dollars 160 million loss in Q1 last year. IPG, the third-largest holding company, posted...

News brief: GolinHarris chosen by The Florida Citrus Commission.(Golin/Harris Communications Inc.)(Brief article)
May 14, 2007... CHICAGO: The Florida Citrus Commission has chosen GolinHarris as AOR for the US, Canada, and Europe. This marks Golin's 12th year of partnering with the Florida Department of Citrus. For the US task, Golin will promote orange juice, grapefruit...

News brief: Ketchum opens first European office.(Ketchum Advertising/Chicago)(Brief article)
May 14, 2007... NEW YORK: Ketchum announced the opening of the first European office for its wholly owned management consultancy, Stromberg Consulting. The firm will be based in London. Victoria Brown will lead its London practice, while Ken Boughrum will lead...

News brief: MarketSquare chooses Trevelino/Keller Communications Froup as AOR.(Brief article)
May 14, 2007... ATLANTA: MarketSquare has chosen Trevelino/Keller Communications Group as its AOR. MarketSquare offers rich media, trackable message technology that enables online broadcast communication. Trevelino is currently launching the company's consumer...

News brief: Carrie Jones has founded Jones Public Affairs.(Brief article)
May 14, 2007... WASHINGTON: Carrie Jones, a former New York-based VP of Ogilvy PR's healthcare practice, has founded Jones Public Affairs. The firm will specialize in healthcare public affairs and issue advocacy. Services will include strategic counsel and...

News brief: Gibbs & Soell unveils new brand identity.(Website overview)
May 14, 2007... NEW YORK: Gibbs & Soell has unveiled a new brand identity and redesigned Web site, gibbs-soell.com. The site provides a resource to learn more about the firm's core industries, including agriculture and food, consumer home, building products,...

Share Our Strength and Food Network team up.(Television Food Network G.P.)(Brief article)
May 14, 2007... WASHINGTON: Share Our Strength, a nonprofit working to end childhood hunger, recently formed a multi-year partnership with the Food Network specifically to promote Share Our Strength's Great American Bake Sale, a grassroots program running from...

Verizon cuts tie to Stefani tour.
May 14, 2007... LOS ANGELES: Verizon Wireless has backed out of sponsoring the North American leg of Gwen Stefani's Sweet Escape tour after the appearance of a controversial video of her opening act. In the video - which surfaced on, but has since been...

Coke keeps Plus debut simple.(Brief article)
May 14, 2007... ATLANTA: Coca-Cola has taken a low-key approach to introducing Diet Coke Plus, a new version of its top-selling, zero-calorie soft drink with added vitamins and minerals. Diet Coke Plus launched in April with a 'very straightforward' PR...

Launch Pad: Harbrew likes 'The View' as it launches DeVito's Limoncello.(Brief article)
May 14, 2007... Company: Harbrew Imports Ltd. Campaign: Launch of Danny DeVito's Premium Limoncello PR team: G.S. Schwartz & Company Launch: April 30, 2007 Budget: Undisclosed IDEA: DeVito's longtime love for limoncello became gossip-page fodder...

PR Play of the Week: Producers of Cocaine must be on drugs.
May 14, 2007... PR pop quiz: The FDA has just pulled your edgy (read: irresponsible) product from shelves for being a little too edgy (read: dangerous). What do you do? Do you apologize and pledge to improve your product's flaws? Perhaps you change...

McDonald's taps 'Shrek' for kids nutrition effort.
May 14, 2007... OAK BROOK, IL: McDonald's is channeling the forever-young appeal of Dreamworks' Shrek the Third to encourage kids to stay active and make informed eating choices. The global effort, launched May 11 in Chicago, highlights a Happy Meal...

SEIU takes on PE.(Service Employees International Union)(Brief article)
May 14, 2007... WASHINGTON: The Service Employees International Union (SEIU) is in the early stages of a public campaign that takes on the private equity (PE) industry, calling on it to share its wealth with a wider array of stakeholders who are affected by...

Knockout ratings.
May 14, 2007... The May 5 Oscar De La Hoya-Floyd Mayweather fight was supposed to save boxing, said many of the sport's pundits. Mission accomplished, if you're judging by the number of eyeballs that saw it. Led by De La Hoya-owned Golden Boy Promotions, the...

Media survey rates financial services firms.
May 14, 2007... NEW YORK: According to a new survey, innovation and financial performance do not necessarily go hand in hand - at least not in the minds of financial journalists. The survey of 151 financial journalists by GfK Roper Public Affairs and...

WS research finds changes in advocacy.(Weber Shandwick )(Brief article)
May 14, 2007... NEW YORK: More consumers are becoming advocates or critics ('badvocates') quicker, found a global Weber Shandwick study. Since WS' survey, 'New Wave of Advocacy,' finds that consumers are forming opinions about brands and companies faster,...

IOC taps WPP's United for youth-focused effort.
May 14, 2007... LAUSANNE, SWITZERLAND: The International Olympic Committee (IOC) recently selected WPP Group's Voluntarily United Group of Creative Agencies (United) to develop a global, integrated communications campaign to promote the Olympic values of...

CRN boosts outreach to counter ads.(Council for Responsible Nutrition )(Brief article)
May 14, 2007... WASHINGTON: The Council for Responsible Nutrition (CRN), a dietary supplement trade group, is stepping up media outreach and advertising to encourage the industry to be more aggressive in curbing false advertising claims. To prevent what...